Ifoto nguScott Eisen / i-Getty Izithombe Ngokujonga nje, kubonakala ngathi Chipotle itshekisha zonke iibhokisi. Yintsha, yenzelwe uku-odola, abathengi kufuneka bakhethe kanye le nto bayifunayo kuluhlu olubanzi lwezithako ezimnandi, kwaye ukuya kuthi ga ngoku isidlo sasemini esikhawulezayo nesifikelelekayo, sisempilweni kakhulu kunezinye iindlela ezininzi (ukuba nje ukhetha ngobulumko). Akumangalisi ukuba ikhonkco libethe kangaka!
Kodwa ukhe umbe, kwaye uyakufumanisa ukuba i-Chipotle inamathambo athile kwigunjana lawo. Njenga ... uninzi lwamathambo. Ukusuka kwimikhwa yeshishini elinomthunzi, ukuya ematyaleni, kwiimpembelelo ezinkulu zezinye zeemveliso zakho ozithandayo, iChipotle ayihlali ngokupheleleyo kumfanekiso ophilileyo, onobuhlobo obuzamileyo abazama ukuwenza iprojekthi. Owu, nokuba ugcina iliso elinye kuphela kumjikelo weendaba zosasazo lwasentlalweni, ngokungathandabuzekiyo uvile ukungxola malunga nokuqhambuka kwetyhefu yokutya kwabo. Isilumkiso se-Spoiler: yindlela, indlela ebi kakhulu kunokuba ubucinga.
Ukuba uluhlobo olufuna ukuba nalo lonke ulwazi kumatyathanga iidola ozifumene nzima ziya kukuxhasa, kuya kufuneka uyazi ngazo zonke ezi mfihlo uChipotle athembela ukuba awufumani ngazo.
Uyilo lweChipotle lincinci kuba kuko konke abanokukufikelela
Imifanekiso kaGetty I-Chipotle ihlala idunyiswa ngobuncinci be-chic yoyilo, apho igcinwe khona kodwa ithathela ingqalelo uyilo lwangaphakathi lokulingisa ngaphandle kodwa ziqwalasele izithako. Nangona oko kwenza ibali elihle kumaphephancwadi, ngokwenene ngumthwalo wenkunkuma.
Xa uSteve Ells wavula indawo yakhe yokutyela yokuqala ngo-1993, wayenza ngenkxaso-mali encinci, ngenxa yoko wayengekho kwimeko yokuqaqamba kubayili bangaphakathi. Endaweni yoko waya kwindawo Ivenkile yezokwakha kwaye wadibanisa kunye nantoni na awayenokuyifumana koko wakufumana apho. Ngethamsanqa kuye, ubuhle bemizi-mveliso oselubala abubonakali ngathi bungaphandle kwesitayile senkanuko yabantu, kwaye ngoku amanye amatyathanga kubonakala ngathi banomdla wokuphinda baphumelele.
Ngelishwa, kuba ngokuzimisela ukwenza konke okusemandleni akho ngohlahlo-lwabiwo mali olunqabileyo ayisiyiyo inkqubo yoyilo lwangaphakathi eyaziwayo, banokugqibela ngokuhlawula kakhulu ikopi embi yexabiso eliphantsi.
UChipotle wamangalelwa yindoda ekhubazekileyo
Imifanekiso kaGetty Uyilo lwangaphakathi lunokuba lunomdla kubagxeki, kodwa ungabheja ukuba bonke bayisebenzisa ngokupheleleyo imilenze yabo. Kungenxa yokuba abo bantu kufuneka ba-odole ngelixa behleli esitulweni, umbono unokwahluka nje kancinci. Ubuncinci yayiyeyendoda yaseSan Diego UMaurizio Antoninetti , owamangalela uChipotle ngokwaphula amalungelo abakhubazekileyo.
Umnumzana Antoninetti wayengonwabanga kukuba xa eyalela ukutya kwakhe kwisitulo esinamavili, udonga olwaluphambi kwekhawuntari lwaluphezulu kakhulu ukuba angabona ngaphaya kwakhe kwaye akakwazanga ukukhetha izithako zeodolo yakhe okanye ukubona ukutya kwakhe kusenziwa. Ngokungaqhelekanga, nangona uChipotle echithe amawaka eedola elwa izityholo enkundleni, kwaye kwinkqubo kwanyanzeleka ukuba u-Antoninetti afumane i-550,000 yeedola kwimirhumo yezomthetho, nangona kunjalo ivenkile yokutyela yaqhubeka kwaye yazola kwakhona iivenkile zokutyela ezinodonga olusezantsi. Kwaye kwahamba iminyaka ngaphambi kokuba isigwebo sibuye.
Akukho mntu uthanda ukuvuma xa bephosakele, kodwa ukulwa nesimangalo esingeyomfuneko kangangeminyaka emihlanu ukunqanda ukuba ibe yirekhodi yohlobo oluthile.
UChipotle ushiye amazwi eLatino kwintengiso yakhe
Imifanekiso kaGetty Unokuxolelwa ngokucinga ukuba ivenkile yokutyela ebizwa ngokuba yiChipotle WaseMexico I-Grill iya kuba nomdla ekukhuthazeni inkcubeko yaseMexico okanye yaseLatino, kodwa ezinye izehlo zinokubonisa enye into.
Kwi-2014, uChipotle wagqiba kwelokuba azise incasa yoncwadi kumava okutya abawanikelayo kwaye wayalela ababhali abali-10 kunye nobuchule bokuvelisa imisebenzi emitsha eya kuthi ibonise iingxowa neekomityi zikaChipotle. Ukuthi ga, kuhle! Ukuzisa nje ukhanyiso oluncinci lwenkcubeko kwisidlo sasemini esigcweleyo somntu ongonwabanga osebenza eofisini. Yintoni enye onokuyidinga? Njani nokuba yeyodwa Umbhali waseMexico okanye waseLatino ?
Kwivenkile yokutyela eyenza imali eninzi nge Ukulinganisa ukutya kwaseMexico , ucinga ukuba ukuqesha amagcisa aseMexico ukuba athathe inxaxheba kwiphulo lokunyusa kuya kuba yinto engekhoyo. Kodwa kubonakala ngathi uChipotle ukhathalela kuphela iindawo zenkcubeko yaseMexico abantu abafuna ukutyhala ebusweni babo, kwaye uphawu 'lwaseMexico' luyisigqumathelo nje ukukhuthaza oko. I-Chipotle iya eMexico ukuba buyintoni ubukumkani beDisney's Magic.
UChipotle wamangalelwa ngokubiwa kwemivuzo
Imifanekiso kaGetty Ukuze ijike inzuzo, inkampani kufuneka yenze imali engaphezulu kunaleyo ichithwayo. Enye yeendleko ezinkulu kwiinkampani ezinje ngeChipotle yibhili yomvuzo, kodwa ngenxa yemithetho emincinci yemivuzo akukho nto inokwenziwa ukunciphisa loo nto ... ucinga.
Akunjalo ngeChipotle, ngokuya phantse 10,000 abasebenzi ngaphesheya kwe-USA, ojoyine ityala elibanga ukuba uChipotle unetyala lobusela. Isityholo sithi abaphathi kwiivenkile zokutyela zaseChipotle bafuna ukuba abasebenzi abasebenza ixesha lokuvala bavule ixesha elithile, kodwa ke baqhubeke nokusebenza bengahlawulwa de banikwe imvume yokuhamba. Ngapha koko, kwiindawo ezininzi zokutyela zenkampani, inkqubo iyazenzekelayo, kwaye abasebenzi bayacinywa ngokuzenzekelayo ngexesha elimiselweyo nokuba ngaba bagqibile ukusebenza.
UChipotle uyaziphika izityholo, esithi ingxaki ilele kubaphathi abambalwa abangawulandeliyo umgaqo-nkqubo. Nokuba yeyiphi na into uChipotle anokuyibanga ukuba ibe ngumgaqo-nkqubo wakhe, ngezi zikhalazo zininzi lixesha elifanelekileyo lokukhumbula ukuba isenzo sithetha kakhulu kunamazwi.
Chipotle ugcina utshintsho lwakho
Ukuba ukhe wachitha iinyanga ezimbalwa ephosa utshintsho lwakho olongezelelekileyo engqeleni kwaye wenza into emnandi ngemali efumanekayo, uyazi ukuba yongeza ngokukhawuleza. Xa lonke olo tshintsho lushiyekileyo lusuka kwinani labantu uChipotle analo njengabathengi, ungacinga ukuba baya kwenza imali eninzi begcina lonke olo tshintsho lukhululekileyo ekufuneka belubuyisele kubathengi.
Kwaye yile nto inye ityala, elifakwe kwi-2020, amabango. Ngokwe-KDKA yasePittsburgh (nge Iindaba zeFox ), I-ofisi yegqwetha likarhulumente ifumene izikhalazo ezininzi ngeendawo zeChipotle eziyekile ukunika abathengi utshintsho lwabo olufanelekileyo. Umzekelo, omnye umthengi wathi xa ityala lakhe lifika kwi-15.51 yeedola, wanikwa i-4 yeedola kwi-20 yeedola. Omnye uthe banemali eyi-8,72 yeedola, bahlawulwa nge-20, bafumana i-11 yeedola.
Amagqwetha kwicala labathengi abothukileyo bathi bafumanise ukuba le 'yayingumyalelo ophantsi osuka kwiqumrhu,' kwaye isizathu kukuba ukungabikho kwemali kuhambelana nobhubhane. Kodwa igqwetha uFrank Salpietro wongeze, 'Ndiyayiqonda into yokuba ubhubhane uyasichaphazela sonke, kodwa loo nto ayimniki uChipotle ilayisensi yokuziqengqa epokothweni ngenxa yabathengi [...]'
Ngokuphathelele uChipotle, abakhange baphendule kwangoko kwizityholo.
yintoni inani elingaphantsi
Ngamanye amaxesha i-Chipotle ine-guac eyoyikisayo
UJoe Raedle / Getty Izithombe I-Chipotle ihlala isenza into enkulu malunga ne-guac yabo, kwaye loo nto iyenza ibonakale nangakumbi xa ngesiquphe iba yinto enganambitheki. Kwakusekupheleni kuka-2019 xa abathengi beqala ukukhalaza: i-guac ababeyifumana yayimdaka, intambo, kwaye intle kakhulu - uhlobo olubi olwenza abantu bazibuze ukuba kutheni iindawo zeChipotle zisasebenza.
Ngoku ka Usekela , ezinye iindawo ziye zayeka ukukhonza, kwaye ingxaki yayinkulu kakhulu kunokuba bebecinga njalo. Imidiya yokuncokola yazaliswa yimifanekiso yabantu abatsala onke amacandelo e-avocado angavuthwanga kwizitya zabo nakwiiburritos. Eyona nto imbi kakhulu, utshilo uChipotle (nge Ushishino ngaphakathi ) ukuba yayiqhelekile.
Into eyenzekileyo, bathi, yayilutshintsho lonyaka kubathengisi beavokhado. Ngee-avocado zaseMexico ezikwixesha eliphakathi kukaNovemba no-Epreli, ziiavokhado zasePeruvia ezizalisa ezo nyanga zehlobo. Igosa eliyintloko lezonxibelelwano kwiChipotle, uLaurie Schalow, uthe, 'Ngenxa yotshintsho lwamaxesha ukusuka ePeruvia ukuya kwimpahla yaseMexico eyenzeka minyaka le ngeli xesha, sihlangabezana nokwahluka okuqhelekileyo kwii-avocado zethu [...]'
Eqhelekileyo? Qho ngonyaka? Abathengi khange bacinge njalo, kodwa ukuba ubungomnye ofumene i-brown guac, ngoku uyazi ukuba unika nini uChipotle uphoswe.
Chipotle ... ngecala lokutya ityhefu
Andrew Renneisen / Getty Izithombe UChipotle ubenobudlelwane obungenakucingwa nokutya ityhefu. Emuva ngasekupheleni kuka-2015, Iindaba zoKhuseleko lokutya wenze isishwankathelo sogqabhuko ezintlanu ababenalo ukusukela ngoJulayi. Ngabantu abangaphezulu kwama-350 abaxele ukufumana ityhefu yokutya emva kokutya eChipotle, kwaye iimeko zenzekile kwiindawo ezili-11 ezahlukeneyo.
Khawuleza phambili kancinci, kwaye ngo-2017, Ushishino ngaphakathi uxele ngokuvalwa kweVirginia Chipotle emva kokuba abathengi abaninzi bexelile ukuba bafumene ityhefu emva kokutya apho.
Kwaye ... kwi-2018, babuyela ezindabeni kwakhona: Uphengululo lweSibhedlele sikaBekker wayexela i-Ohio Chipotle eyayinxulunyaniswa nama-700 'amatyala okugula okungaziwayo,' kwaye yayijolise kwizimangalo ezifakwe ngabathengi abafuna ukulaliswa esibhedlele.
Ooyeha bakaChipotle abanetyhefu yokutya bongeze kwiintlungu kunye nokubandezeleka ... ukuba bahlawulela ngokwenyani. Ngo-Epreli 2020, Iindaba ze-ABC uxele ukuba uChipotle uvumile ukuhlawula amatyala abo ngokuhlawula isohlwayo esingama-25 ezigidi zeerandi. Oko kugubungele ukuwa kwamatyala angaphezu kwe-1,100 okutyhefa kokutya okususela ku-2015 ukuya ku-2018, kwaye indawo yokuhlala ibandakanya uChipotle ukuvuma 'iindlela ezikhuselekileyo zokukhusela' -ngokungagcini kutya kumaqondo obushushu afanelekileyo- babenetyala lokuqhambuka. Ingxelo ikwaqaphele ukuba iChipotle ikwachithe 'amashumi ezigidi zeedola' ukuphucula izixhobo zokukhusela ukutya.
I-Chipotle yalahla ababoneleli bayo bendawo emva kwemicimbi yokhuseleko lokutya
Imifanekiso kaGetty Umkhosi wokuhlanza abathengi kunye nexabiso lesitokhwe senkampani ayisiyiyo kuphela amaxhoba esityholo sokugula okubangelwa kukutya okwaqala ukubetha iChipotle ngo-2015. Ukuqokelelwa kwabavelisi abakhasayo 'bendawo' inkampani eyenze intengiso enkulu kuyo ngoku yongezwe kolo luhlu.
Ngokuthenga isahlulo sezithako zayo kwimithombo yengingqi, uChipotle wazama ukufumana intshukumo ekhulayo 'yendawo' exhasa ukutya okufumaneka kwindawo ekutya okuhanjiswe kakuhle. Ngelishwa eso sigqibo sasiyikrele elintlangothi-mbini leChipotle ngenxa yokuba abavelisi abancinci banobunzima ekuhlangabezaneni neemfuno ezitsha zokukhusela ukutya kwaye inokuba negalelo kuqhambuko olwahlasela indawo zaseChipotle kwilizwe liphela.
Kwilinge lokufumana ukubanjwa okungcono kukhuseleko lokutya, I-Chipotle yatshona iqela labathengisi bayo abancinci ngasekupheleni kuka-2015 kwaye bafuduselwa kwimisebenzi yokulungiselela ukutya ukuze bafumane ulawulo ngakumbi. Nangona kunjalo ngokwenza ibala eluntwini ebusweni bentshukumo yokutya kwalapha ekhaya, uChipotle akonakalisanga abathengisi kuphela. Kungenxa yokuba amanye amatyathanga ngoku aza kucinga kabini ngaphambi kokuba aye kwalapha ekhaya, baphose nesitshixo esikhulu esisongelwe kwikamva lalo lonke eli shishini.
I-Chipotle khange ihlale ngokuhambelana nemotto yenkampani yayo
Imifanekiso kaGetty Ukuba, ngasizathu sithile, ufuna obunye ubungqina bokuba uChipotle akabonisi nyani malunga nabaphambukeli baseLatino okanye abasebenzi abanemivuzo ephantsi, sukujonga ngaphaya komlo wabo Umdibaniso waBasebenzi be-Immokalee (CIW). Ngelixa uChipotle ebonakala yenza imizamo emikhulu ukufumana inyama kwizilwanyana eziphakanyiswe ngokokuziphatha kwaye ufumane imithombo yendawo malunga nezithako zayo, xa kufikwa kubasebenzi abavuna ngokwenene ukutya okuthengwa nguChipotle, iinzame zikaChipotle ziyawa ngumzekelo. Iminyaka, i-CIW izamile ukwenza ukuba i-Chipotle ityikitye iNkqubo yokuTya ngokuLungileyo ukuxhasa abakhethisi betumato eFlorida. Inkqubo iya kufuna ukuba bahlawule ipennysi eyongeziweyo ngeponti yeetumato ukubonelela ngokunyuswa kwemivuzo kwaye baqinisekise ukuba bathenga kuphela kubalimi abalandela indlela yokuziphatha exhasa amalungelo abasebenzi.
Ngelishwa, nangona kunjalo McDonald's kwaye UTaco Bell Khange kuthathe xesha lide ukubhalisa kwaye ngaphandle koqhanqalazo oluqhubayo kunye namaphulo, uChipotle wabamba. Isivumelwano ekugqibeleni isayinwe kwi-2012 , ihamba kunye nomdlandla omkhulu kwicala leChipotle (engaze icothise ukubhiyozela ubungqina 'bokuthembeka,' nokuba kuthatha ixesha elingakanani ukufika).
Kodwa ngexesha elithathayo ukuba uChipotle afumane le nkqubo, amawakawaka abasebenzi abashiyekileyo besokola: besebenza iishifti ezinde zemivuzo ephantsi kakhulu kwaye behlala kwizindlu zamatyotyombe ezibizayo kodwa ezirundown.
UChipotle uhlawule i-8 yezigidi zeedola emva kokuba umphathi ehlasele ngokwesondo umqeshwa okwishumi elivisayo
Imifanekiso kaGetty Ukusebenza kwinkonzo yokutya ayisiyonto iqhelekileyo kwinqanaba lokuqala lomsebenzi kubantu abancinci, kwaye ihlala inika amava aluncedo kunye noqeqesho oluya kuba nefuthe kubomi babo bonke bokusebenza. Ngelishwa umntwana oneminyaka eli-16 ubudala eHouston, uqeqesho lomsebenzi wakhe luqulathe izinto ezingaphezulu ebengazifuni . Kwiiveki nje ezimbalwa emva kokuqalisa umsebenzi wakhe omtsha, umphathi oneminyaka engama-26 ubudala waqala ukwenza intshukumo, ukungqubana kuye rhoqo, nokwenza amagqabantshintshi ngomzimba wakhe. Kungekudala, oko kwakhokelela ekubeni isuphavayiza ibe neentlobano zesini ezingakhuselekanga kunye nolutsha olukwishumi elivisayo rhoqo, kubandakanya ngasemva kwendawo yokulahla inkunkuma, kwigumbi langasese nakwipaki ekufuphi.
Umama wexhoba kuthiwa uzamile ukungenelela ngokuya kumphathi wevenkile yokutyela, kodwa endaweni yokutsiba azikhusele kumqeshwa osokolayo, akenzanga nto kwaye utyholwa ngokuzama ukuyifihla kwaye engafuni ukuba umama aye emapoliseni. Kwaye xa kufikwa kulingo, uChipotle akazange enze bhetele. Endaweni yokwamkela ityala lomqeshwa wakhe, uChipotle wazama ukumisela isenzo solwaphulo-mthetho njenge ubudlelwane bemvumelwano . Kodwa ekubeni umntu oneminyaka eli-16 ubudala engavumi ngokusemthethweni ukuba abelane ngesondo eTexas, kuthathe nje ijaji iiyure ezimbalwa ukwenza isigqibo kwixhoba kwaye kulinikwa intlawulo evela kwiChipotle ephantse yafumana i-8 yezigidi zeedola. Owona mtyholwa wayengekho kwityala lenkundla, kudala wabalekela eMexico ukunqanda ukuthethwa kwetyala.
UChipotle uxakene nabasebenzi ngokungekho mthethweni eMinnesota
Imifanekiso kaGetty Kulandelelwano oludidayo nolothusayo lweziganeko eMinnesota ngo-2010, kwavezwa ukuba uChipotle wayeqeshe amakhulu abasebenzi abangekho mthethweni.
Xa impikiswano yavela ngexesha lokuphicothwa kwe-U.S. Abasebenzi abangama-450 , ezibandakanya ngaphezulu kwesithathu sabasebenzi baseChipotle eMinnesota, bagxothwa ngokukhawuleza. Ngokwengxelo yeReuters, bukhona ubungqina bokuba abaphathi kwiivenkile zokutyela zaseChipotle babesazi ngokupheleleyo imeko engekho mthethweni yabanye babaqeshwa. Nangona kunjalo, inkampani ayenzanga mzamo wokudibana nabo de kufike uphicotho-zincwadi, ngelo xesha abasebenzi baphoswa ngokukhawuleza.
Iziphumo zophicotho-zincwadi lwaseMinnesota lukhuthaze uphicotho-zincwadi olongezelelekileyo lwe-Chipotle's D.C kunye neVirginia, okukhokelele ekubeni abasebenzi abaninzi banqunyulwe.
U-Chipotle utyholwa ngokuthengisa ngenkani inzuzo
Imifanekiso kaGetty Xa ujamelene nokuzazisa okuzinzileyo kunye nentengiso, kunokuba nzima ukwahlula inyani eyamkelweyo kwinyani efanelekileyo. Iindawo zokutyela zizakuthetha nantoni na abanokuhamba nayo ukuba iyabathengisa ukutya okuninzi, kwaye uChipotle unetyala loku njengayo nayiphi na, ngokwe IWashington Post .
Ekupheleni kuka-Epreli ka-2015, uChipotle wabhengeza ukuba yonke imenyu ayizukubakho nge-GMO. Oku kunokubonakala ngathi sisibhengezo esingabalulekanga, kodwa nini Ii-GMO yindlela exhaswe ngokwenzululwazi ekondleni ngokuzinzileyo inani elikhulayo labemi behlabathi, ukuphosa nje utsalo kwimisebenzi sisenzo esithandabuzekayo sokuziphatha, ukusibeka kancinci. Njenge Thumela watsho, u-Chipotle wayebandakanyeka kwi-propaganda engeyiyo ngokuchasene ne-GMOs ekwenzeni inzuzo.
Ngalo lonke ulwazi olungelulo malunga nee-GMO ezibhabha ngeenxa zonke, iChipotle inokuncamathelisa ngokufanelekileyo iqhinga layo lokuthengisa emva komgangatho (kunye nokuphindwaphindwa) kwesinyusi malunga nokuziphatha kokutya kunye nozinzo. Kodwa inyani kukuba ngaphandle kokuqhubeka nokusetyenziswa kunye nophuhliso lwee-GMOs, akukho ndlela izinzileyo yokuthintela abantu abaninzi ukuba babulawe yindlala kwikamva elingekude kakhulu. Kodwa izigidi zabantu ababulawa yindlala azibali njengelahleko kumanani okuphela konyaka, ke akukho sizathu sokuba uChipotle akhathalele.
Ukukhupha i-gluten simahla
I-Chipotle yamangalelwa ngentengiso engeyonyani ngaphezulu kwe-300-calorie chorizo burrito claim
Imifanekiso kaGetty Ngo-2016 uChipotle wazama ukubuyisa udumo ngokuzisa isithako sokuqala esitsha ukusukela ngo-2014: chorizo. Ukuza kuthi ga ngoku kulungile, akunjalo? Wonke umntu uthanda i-chorizo e-spice. Ngelishwa ecaleni 'kwekumin egcotyiweyo, iipepile ze-chipotle, kunye neentlobo ezintathu zepaprika' ezifakwe kwisilingo esitsha, uChipotle naye wongeze isandla esinezinwe ' meh , 'kunye nomhlaba omangalisayo womhlaba oleleyo. Okanye yile nto ibangwayo kwifayile ye- isigwebo samva nje .
Kungenxa yokuba kwiChipotle Ivenkile yentengiso Kubonakala ngathi iburito eyenziwe ngesixhobo esitsha iya kuba nee-calories ezingama-300 kuphela. Ngelishwa, ukuba ugqibezele izithako ezicetywayo usebenzisa Isiphathamandla sikaChipotle , elona nani liphuma nge-1,055 yeekhalori. Chipotle uphendule kubathengi kuTwitter ngempendulo ebuhlungu engaphendulwanga / engaxolanga, isithi iikhalori ezingama-300 zazenzelwe i-chorizo kuphela kwaye ayikho enye into, kwaye ibhena ibibhidanisa ngabom. Ukuba yinyani ke i-Chipotle inemicimbi enzulu yokulawula umgangatho kwisebe loyilo, kwaye ngokuqinisekileyo umntu bekufanele ukuba ukhutshiwe.
I-Chipotle yenzelwe ukuxhasa enye ivenkile yokutyela
Imifanekiso kaGetty Umsunguli weChipotle uSteve Ells uneziqinisekiso zokupheka. Ukugqiba kwakhe kwisikolo sokutya esimnandi kakhulu (iZiko laseCulinary laseMelika) wajonga konke kusetwe ukuba enze iindlela ezintsha kwivenkile yokutyela yaseMelika- kodwa leyo yindlela ebizayo yokuhla. Emva koko uvula ukutya okukhawulezayo ... uxolo, indawo yokutyela 'ekhawulezileyo', ekhonza i-burritos kubafundi abalambileyo kunye nehipsters. Ke konakele phi? Akukho nto ngokwenene. Konke kwakuyinxalenye yesicwangciso. Ngaphandle kokuba icandelo uChipotle ebefanele ukuba liyadlala lithatha imali kubafundi abalambileyo kwaye bayifaka kwiprojekthi elandelayo ye-Ells, yokutyela entle .
Indawo entle yokutya ayizange yenzeke, kodwa Inxalenye yemali isebenza kakuhle . U-Ells akasenamdla wokuvula indawo yokutyela entle, kwaye ngekhe umsole. Xa le nag yexabiso eliphantsi oyithengileyo ukusuka ku-A kuye ku-B iphenduka ibe yinkomo yemali endaweni yoko, kutheni ungaqhubeka nokukhwela?
Ipesenti kaMcDonald ephethe i-90 yepesenti yeChipotle kodwa wayithengisa
Imifanekiso kaGetty U-Chipotle usebenze nzima ukuzicombulula ngaphandle kweendawo zokutyela ezikhawulezayo zokutya. Ihlala idlala ikhadi lokuziphatha, igcina imenyu yayo ilula, kwaye ayenzi drive-thrus okanye isidlo sakusasa. Kodwa ukuba yayingekuko ukutya okukhawulezayo, ngokukodwa iMcDonald's, iChipotle ngekhe ibe yimpumelelo yequmrhu namhlanje.
Kungekudala, uMcDonald ungumnini kakhulu Iipesenti ezingama-90 zeChipotle , kwaye ndatyala imali ngeenxa zonke $ 340 yezigidi Kwivenkile yokutyela phakathi kuka-1998 no-2005. Oku kwenza ukuba iChipotle ikhule isuka kwiindawo eziyi-14 ngo-1998, yaphantse yaya kuma-500 xa uMcDonald wagqiba kwelokuba abize ixesha kubudlelwane ngo-2006, emva kokuba egqibe kwelokuba uChipotle wayephazamisa ingqwalaselo kuhlobo lwayo olungundoqo.
Ngelishwa kaMcDonald's , I-Chipotle iyaqhubeka nokukhula kwaye isigqibo sokwahlukana kweendlela sagqiba ukubabiza isixa semali. Kwaye nangona isigqibo sikaChipotle sokwamkela utyalomali kwiiarches zegolide sincedile siphumeza ukukhula okumangalisayo, sikwatyhile nexabiso lokuziphatha kwabo. I-Chipotle inokuthi ibambe umhlaba ophakamileyo wokuziphatha, kodwa ukuba une-wad enkulu yemali oza kuyityala, ayizukulindela ukuba ubadibanise nabo phaya.
UChipotle watyholwa ngamatyala ayi-14,000 okophula imithetho yezabasebenzi
UJoe Raedle / Getty Izithombe Kwasekuqaleni kuka-2020, uChipotle wavuma ukuhlawula i-1.3 yezigidi zeedola emva kokutyholwa '' rhoqo '' ngokwaphula imithetho yabasebenzi, utshilo. CNN . Izityholo zazigxile kwiindawo zaseChipotle eMassachusetts, kwaye ikhonkco latyholwa ngokunyanzela abasebenzi abakwishumi elivisayo abangaphantsi kweminyaka eli-18 ukuba basebenze ezinzulwini zobusuku, kunye neeyure ezininzi ngemini nangeveki kunokuba kuvunyelwe ngokusemthethweni.
Uphando malunga nokuqeshwa kwabantwana kwityathanga luthathe iminyaka emithathu, lwaza lwakhatshwa sisikhalazo esinye sika-2016 esivela kumzali owabiza i-ofisi yegqwetha likarhulumente emva kokuba umntwana egcinwe emsebenzini kwade kwaphakathi kobusuku. Uphando luqinisekisile ukuba yayikukuphela kwento yokuphathwa gadalala kwabasebenzi eyenzekayo, kunye nesibhengezo sentlawulo, igqwetha jikelele u-Maura Healey wathi: 'Siyathemba ukuba ezi ngxelo zithumela umyalezo kwezinye iivenkile zokutya okukhawulezayo kunye neeresityu ezingenakuphula umthetho. imithetho yethu yokusebenza kwabantwana kwaye ibeka ulutsha emngciphekweni. '
Ngaba i-hells ikhitshi ihlelwe
Isohlwayo yayiyeyona ntlawulo inkulu inxulumene nomsebenzi kubantwana kwimbali yelizwe, kwaye ukongeza kweso sohlwayo, uChipotle uhlawule i-500,000 yeedola kwiinkqubo zolutsha ezenzelwe ukufundisa abantwana malunga nemithetho yezabasebenzi ukubakhusela.
Isuti yokuphelisa engalunganga ixabise izigidi zeChipotle
Ifoto nguScott Olson / Getty Izithombe Kwi-2015, indawo enye yeChipotle yenze impazamo enkulu eyababiza imali eninzi.
UJeanette Ortiz wayesebenzele inkampani kangangeminyaka eli-14 xa ngenye imini, indawo awayehlala kuyo yayineedola ezingama-636. Ulumkise inkampani, wayibeka imali esefini, kwaye yahlala apho ithutyana. Kwiinyanga ezimbalwa kamva, wabazisa ukuba imali ilahlekile.
Xa omnye umphathi waziswa ukuba aqwalasele imifanekiso yekhamera yezokhuseleko, babanga ukuba babone u-Ortiz ebeka imali kubhaka wakhe kwaye bemka. U-Ortiz wagxothwa, kodwa waziphika izityholo, wamsa enkundleni u-Chipotle.
Ngoku ka IWashington Post , Kulapho izinto zaqala khona ukuyityhila khona iChiptole. Kwakungekho zihlolisiso-babanga ukuba babebhala ngaphezulu kwayo-kwaye ekuqaleni babenqabile ukuyibonisa omnye umntu. Imiyalezo ebhaliweyo kunye namaxwebhu ajikeleze ukudubula kwakhe ayephelile, kwaye u-Ortiz wabonisa ukuba phakathi kokufunyanwa kwemali kunye nokunyamalala kwayo, waye wafaka ibango lokuhlawulwa kwabasebenzi kwitonela lakhe le-carpal. umvuzo wakhe $ 28,000 ngonyaka.
Ngenxa yokurekhoda kwakhe ngaphambi kokudubula, ukungabikho kobungqina, kunye nobunzima bokufumana omnye umsebenzi, ayothusi kwaphela into yokuba wanikwa phantse i-8 yezigidi zeedola, kwaye ekugqibeleni walungisa imali eyimfihlo neyokugqibela.
I-Chipotle inethemba lokuba awuyi kubuza malunga nokusetyenziswa kwazo kwe-avocado
Ifoto nguJan Sochor / Getty Izithombe Ngaba ucinga kabini malunga nokufumana loo guac eChipotle? Banethemba lokuba awunjalo, kuba umfanekiso omkhulu luhlobo oloyikisayo.
Ngoku ka USA Namhlanje , I-Chipotle isebenza malunga ne-50 yezigidi zeepawundi ze-guac minyaka le. Suku ngalunye, basebenzisa ngaphezu kwe-450,000 yee-avokhado, kwaye kunzima ukusongela intloko yakho-ngakumbi xa ucinga ukuba ii-avocado ziyoyikeka, hayi eyethu, kodwa iplanethi.
Usekela Ujonge ingxaki yeeavokhado, kwaye kuninzi ekufuneka ukhuphe apha. Ukuqala, indawo ezininzi ze-avocado zikhula-njengeMexico, iPeru, iCalifornia, neChile, apho iChipotle ifumana khona ii-avocado- yimimandla ehlala isebenza phantsi konqongophalo lwamanzi. Ngenxa yokuba ii-avokhado zifuna ukuphindaphinda kabini isixa samanzi njengesityalo esifana neeorenji, kwaye bubunzima obukhulu.
Imfuno yaseskyrocketing ye iavokhado iye yanxulunyaniswa nokugawulwa kwamahlathi nokonakaliswa kwendalo. Ngoku ka Unomdla , indawo enkulu enikelwe kwiiavokhado ibizwa ngokuba ngamasimi emithi enye. Oko kuthetha ukuba bahlala bekhula isityalo esinye, kwaye ngaphandle kokujikeleza kwesityalo, oko kuthetha isidingo esikhulu sezichumisi kunye neyeza lokubulala izitshabalalisi ... ezizisa iingxaki ezintsha kuzo.
Kwaye enye into: ukuveliswa kwe-avocado enkulu kutsale umdla wabathengisi baseMexico, abathe bangena kumzi-mveliso weavokhado ngokufuna inxalenye yenzuzo 'njengemali yokukhusela.' UChipotle unethemba lokuba awazi ukuba iphelela phi imali yakho.
I-Chipotle inokusebenzisa iifoto zabantu ngaphandle kwemvume yabo
Ifoto nguScott Olson / Getty Izithombe Kwi-2017, uChipotle wamangalelwa i-2.2 yezigidigidi zeedola ... kwaye ngelixa oko kubonakala ngathi sisixa esikhulu, ulwaphulo-mthetho yayikukuba ummangali wayefuna ukuba abantu bakuqwalasele.
NgokukaLeah Caldwell (nge Iposi leDenver ), ebesitya kwindawo yokutyela yaseDenver Chipotle ngo-2006. Akuba emkile, wafikelwa ngumfoti, owamcela ukuba atyikitye ifomu yokukhulula ebavumela ukuba basebenzise umfanekiso wakhe kwizinto zokwazisa. Walile.
Ukukhawuleza ukuya ku-2014, xa uCaldwell wangena kwenye iChipotle, le iseFlorida. Apho, eludongeni, yayingumfanekiso wakhe. Ke, ngo-2015, wafumana ifoto yakhe kwiindawo ezimbini zaseCalifornia. Umfanekiso wakhe wawuhlelelwe kakhulu, kwaye wabasa enkundleni, esithi indawo yokutyela isebenzise umfanekiso wakhe ukuzuza urhwebo, kwaye yaphula 'ulindelo olufanelekileyo lokuba ngasese.'
Iindaba zezoMthetho Kamva uxele ukuba ekugqibeleni wayehlala kwisixa esingachazwanga, kwaye ityala lachithwa. Chipotle khange athethe.
