Imifanekiso kaGetty Kulula ukulibala ukuba zombini iWalmart kunye neQela leSam liqale ngalo indoda enye kunye nevenkile yayo ezintlanu-ne-dime . Baye baba ziijuggernauts zorhwebo namhlanje, iindawo onokuya kuzo ukuze ufumane nantoni na nayo yonke into ngexabiso elifanelekileyo ... nangona ungathiya into abayenzileyo kumashishini amancinci.
Okumangalisayo kukuba, yayingabanini bamashishini abancinci uSam Walton awayefuna ukunceda xa evula iklabhu yaseSam ngo-1983. Ngokwembali yabo, baqala ngokunikezela ngeemveliso ezinqongophele kugxilwe emxinwa, eyilelwe ukuba ibe yivenkile yokumisa enye kubanini bamashishini. . Imodeli yabo iye yanda kancinci ukusukela ngoko, kodwa baseyindawo yokugcina izinto ezingafunekiyo esele ziluncedo kwiintsapho njengamashishini. Emva kwayo yonke loo nto, ngubani ongayithandiyo indawo onokuya kuyo kunye nokugcina isitokhwe kwiphepha langasese lonyaka kunye nee-pickles kuhambo olunye?
Kodwa ngaphandle kolawulo lweWalmart kwilizwe laseMelika lokuthengisa, iiKlabhu zikaSam zivaliwe kwilizwe liphela. Kukho izizathu ezingaqhelekanga emva kokuhamba kweshishini, kananjalo, makhe sithethe malunga nokwenzekayo apha.
Iinkcukacha zokuvalwa
Imifanekiso kaGetty Iklabhu kaSam ibisengxakini okwethutyana, ukusilela kwentengiso kubuyela ubuncinci ngo-2015 Isidenge seMotley , Bebezama ukuphucula ukuthengisa kwivenkile efanayo (ubukhulu becala, ingeniso eveliswe ziivenkile esele zikhona) ixesha elide, kwaye khange babe tyaba nje, bebehla.
Kungenxa yoko le nto eli shishini lingakhange liyifumane iyothusa ngokupheleleyo xa, ngoJanuwari 2018, ezinye iivenkile zeKlabhu kaSam kwilizwe liphela zingakhange zivule usuku-okanye kwakhona. Kodwa ntoni wayenjalo Okumangalisayo kukunqongophala kolwazi olugqithisiweyo oluvela kwinkampani yaseSam's Club. Ngoku ka Ushishino ngaphakathi , uluhlu lwabo lweevenkile ezivaliweyo luvela kubasebenzi abathe baphuma ngesiquphe emsebenzini nakumajelo endawo, hayi kumagosa amaqumrhu. Akukho mntu wayesazi ukuba kuqhubeka ntoni, zingaphi ezaziza kuvalwa, kwakuza kwenzeka ntoni kubo, kwaye bangaphi abantu ababengasebenzi. Yonke le nto yayi nokuba ne-shadier kuba yayihamba kunye nebali lokuva kamnandi ngendlela iWalmart eyayiza kuba yiyo ukwandisa izibonelelo zabo iinkqubo kunye nokunyusa umvuzo wabo ubuncinci. Yintoni enika?
Bajolise kubakaki bemali engalunganga
Inxalenye yeengxaki zezimali zeQela likaSam zivela kwingxaki enkulu- uqoqosho lwelizwe. Ngoku ka Isidenge seMotley , Uninzi lwabathengi beKlabhu yaseSam bavela kubakaki abarhola umvuzo ophakathi kunye nophantsi. Xa uqoqosho lubi, ngabo abaziva kwaye ngabo banciphisa ukuchitha kakhulu. Oko kuthetha ukuba abaphumeleli ukuya kuchitha amakhulu amawaka eerandi kwiklabhu kaSam. Ukwenza izinto zibe mbi ngakumbi, ziipesenti ezili-15 kuphela zeevenkile zeKlabhu zaseSam ezikuloo mazwe atyebileyo-thelekisa loo nto kwiipesenti ezingama-41 zeCostco, kwaye uyabona ukuba kutheni kukho ingxaki.
Ukuphela kukaJanuwari 2018, iivenkile ezingama-63 zeeklabhu zaseSam zivaliwe, kwaye Ijenali yeWall Street ikwazile ukubona iphethini eyahlukileyo. Ukuvalwa bekungasebenzi kakuhle kwiivenkile, kodwa bekwenziwe ngendlela yokuba iivenkile eseleyo zinokuhlaziywa ukujolisa kwiqela elitsha: iintsapho ezinomvuzo ophakathi kwe- $ 75,000 kunye ne- $ 125,000. Umlawuli weKlabhu ye Sam engenayo uJohn Furner uqaphele ukuba injongo yayikukutshintsha ishishini, kwaye wongeza ukuba kufuneka bajolise kwiindawo ezinokufikeleleka ngakumbi kwizibiyeli ezinengeniso ephezulu abaza kujolisa kuzo.
Amashishini amancinci awawisa
Imifanekiso kaGetty Iklabhu kaSam yayi ekuqaleni yasekwa Ukujolisa kubanini bamashishini amancinci, kwaye ewe, lelo shishini linye lincinci iWalmart inayo yonakele kakubi kakhulu. Kwi-twist engaqhelekanga ye-karma ye-cosmic, imikhwa yokuthenga yabanini bamashishini abancinci ekugqibeleni ibenzakalisile ama-Sam.
Isidenge seMotley ithi ukusukela ngo-2015, malunga nesithathu samalungu eSam's Club abanjwa ngoosomashishini abancinci. Leyo yipesenti enkulu, kwaye elo qela lingayisebenzisi imali eyayilindelwe nguSam, eyadala ingxaki yokuhamba kwemali kwindawo enkulu yokugcina izinto.
Xa uSam waqesha inkampani yokubonisana ukuba ibaxelele ukuba zaziphi eyona ngxaki, le yayizimbini. Ayingobanini bamashishini amancinci kuphela ababengathengi kangako ngendlela uSam awayecinga ngayo, kodwa xa bathenga, babethenga ikakhulu iimveliso ekhaya kunye nokusetyenziswa kwabo. Oko kuzitshabalalise ngokupheleleyo iithagethi zabo, amanani abo, kunye nomgca wabo osezantsi.
Bavula ukutya okuhlaziyiweyo
Imifanekiso kaGetty Elinye icandelo lepuzzle lawela endaweni ngoJuni 2018, xa Ushishino ngaphakathi Iklabhu kaSam ixele ukuba iza kuvula uhlobo olwahlukileyo lwevenkile: ivenkile yokutya. Baxela kwivenkile engenagama eDallas eyayiyitemplate yemodeli entsha, enezidlo esele zilungisiwe kunye nokutya okutsha. Iinkonzo ezininzi ziya kugxila kubuchwephesha, kubandakanya ukukhangela ukuskena kunye nokuhamba, ukubuyela kwenkonzo yakho. Iya kuvuleleka kumalungu kuphela. Ngexesha lokuxelwa kwabo, bekungacaci ukuba le nto izakuthetha ntoni ngekamva lika Sam. Ngokuka-CEO weSamsClub.com uJamie Iannone, babenjalo ukuvavanya izinto ezinje ngemoto yosuku olunye kunye neenketho zokuhambisa.
abafana abahlanu ubungakanani obugqithisileyo
Ivenkile yokugcina izinto ininzi kakhulu, incinci kakhulu kuneKlabhu yemveli kaSam, inekota kuphela yonyawo. Baza kuthwala neqhekeza lezinto (phakathi kwe-1,000 kunye ne-2,000, xa kuthelekiswa ne-Sam yesi-6,000 yesiqhelo), kwaye ukuba konke kuhamba ngokwesicwangciso, unokubona ezivenkile zevenkile zobuchwephesha ziphuma ecaleni- okanye endaweni ye - indawo ohlala kuyo Sam.
ICostco iliva kubo
Imifanekiso kaGetty Ukhuphiswano lube yingxaki enkulu kwiklabhu yaseSam, nayo, kwaye ubukhulu becala ivela kwiCostco. Ukubeka izinto ngokwembono, Ijenali yeWall Street ujonge amanani ukusukela ngo-2017. Ngelixa iklabhu kaSam ibone ukonyuka kwentengiso yeepesenti ezi-.2, uCostco wenze ukonyuka kweepesenti ezingama-3.8 kwintengiso.
I-Sam's bezama ukuthatha abathengi kwi-Costco iminyaka, bebuyela ekongezeni ubucwebe obuphezulu ngo-2001. Kodwa u-CEO we Sam's Club uJohn Furner uthi iinzame zabo khange zigxile, kwaye bachitha ixesha elininzi beleqa izinto ezininzi. Bazamile ukulungiselela abathengi abaphezulu, oosomashishini abancinci, iintsapho ezinengeniso ephantsi ... yonke le nto, ngelixa uCostco wayehleli ethe cwaka esiba kwaye eba abathengi. Ukuphendula, iklabhu kaSam yanciphisa ilahleko yabo kunye nazo zonke iivenkile zabo kwilizwe laseWashington- ikhaya laseCostco. Abahlalutyi beRetail bafumanise ukuba ayisiyongxaki leyo, kwaye ama-52 kwama-63 avaliwe kwiindawo zeKlabhu yaseSam zezineeCostco ngaphakathi kweekhilomitha ezili-10. Ngokusika iivenkile kwiindawo ezinokhuphiswano oluphezulu, banokukhuphisana kwenye indawo.
Ezinye ziguqulwa zaba zizindawo zokufezekisa
Imifanekiso kaGetty IAmazon ngoku iyayenza kwiKlabhu kaSam into eyenziwa yiKlabhu kaSam kunye neWalmart kwivenkile yePop yezixhobo kunye noMama ezintlanu-kunye ne-dime. Ukuze bahlale bekhuphisana kwintengiso ye-Intanethi, iivenkile ezili-12 zeKlabhu yabo yase Sam ziguqulwa zaba ngamaziko okuzalisekisa urhwebo nge-e. Injongo kukuzama ukukhuphisana nenkonzo yeAmazon yokuhambisa ngokukhawuleza, kwaye akukho mngeni mncinci.
Ngoku ka Kabini , Ukulungiswa ngokutsha kweendawo ezithile zeKlabhu yaseSam kwiivenkile ziyinxalenye yayo. Bakwabonelela ngokuhambisa simahla kwaye akukho zidingo zincinci zokuthenga (zamalungu e-Plus), kunye nokuhlaziya ubulungu babo, bonke ukuzama ukubonelela kwintengiso ye-Intanethi. Iziko lokuqala lokufezekisa-eliseMemphis, eTennessee-liza kuphinda kabini njengendawo yovavanyo njengoko zifumana iinyawo, kwaye Forbes ithi sisigqibo esikhulu esibonakalisa ishishini. Iqonga lokuthenga elikwi-Intanethi linokwenza okanye liphule ishishini, ngakumbi kwixesha apho abathengi bafuna ngokungaphaya.
Bakhuphisana ne ... ngokwabo
Imifanekiso kaGetty Wonke umntu uyazi iklabhu kaSam yinkampani yodadewabo kaWalmart, kwaye yile nto iphele sele iyingxaki enkulu kubo.
Ngoku ka Isidenge seMotley , I-Walmart yeyona nto ikhuphisana kakhulu no-Sam. Ngeli xesha babhengeza ukuba bazokuvala malunga neepesenti ezili-10 zeendawo zabo, babeneevenkile ezingama-660 e-US. Kulawo, angama-200 kubo babelane ngendawo yokupaka kunye neWalmart-, ewe, ayifuni ukuba abathengi bathenge umrhumo wobulungu.
Bakwatsho ukuba, ekubeni kukho isixa esikhulu sentengiso eseshelfini kwiWalmart nakwiKlabhu yaseSam, baninzi abathengi abakhetha ukungena kwiWalmart endaweni yokuxabana noSam, imigca yabo kunye nobulungu babo. Oko kubabeka phakathi kwelitye nendawo enzima, ukuphulukana nenxalenye yabathengi abanengeniso ekujoliswe kuyo kwiWalmart, kunye nenxalenye kwiCostco.
Bayityeshele impumelelo yentengiso yeCostco
I-Instagram Yiya nakweyiphi na Ixabiso , kwaye uya kufumana itoni yabo, iimveliso zorhwebo zeKirkland. Wonke umntu uyazi igama, kunye Iposi likaHuffington uphikisa ukuba iklabhu kaSam isiphose kakhulu isikhephe ngokungadali uhlobo olufanayo lokusayina imveliso.
Kukho izizathu ezimbalwa abathi le nto ibaluleke kakhulu, kwaye inxalenye yayo kukuba iimveliso zaseKirkland zenza ukuthembeka kwebrendi. Kuba unokufumana kuphela kwiCostco, baphela kunye nabathengi abathembekileyo beCostco ekunokwenzeka ukuba bangatsiba inqanawa enye, ivenkile efanayo yokugcina - ngakumbi leyo ingakhange ibeke iinzame kuhlobo lwevenkile yabo.
Ukomelela kwegama laseKirkland kunika i-Costco enye into iklabhu kaSam ayiyonwabisi: amandla kunye nabathengisi. Thatha ikofu, umzekelo. Ukuba abathengisi abahlangabezani nokulindelwe nguCostco okanye iimfuno zexabiso, banokugcina nje iishelfu zabo kunye neemveliso zabo. Oko kunokwenzeka kubanike amandla amakhulu okuxoxa kunye nokujongana okungcono kwisiphelo esingasemva, kwaye banokonyusa inzuzo kwaye badlulisele ukonga ngakumbi kumthengi. IKirkland sisivumelwano esikhulu uSam akanakukhuphisana naso.
Bazama ukungcwaba iindaba ezimbi ... kwaye zabuyela umva
Imifanekiso kaGetty Kukho enye into eyenzekayo apha, kwaye iya kuba nefuthe elingakanani kuSam nakwiWalmart, kodwa kufanelekile ukuthetha ngayo.
Ukuphathwa kweklabhu kaSam yokuvalwa kwevenkile yabo akwenzi nto ingaphantsi kunoko CNN ibizwa ngokuba yi 'PR mess.' Kwangelo xesha babhengeza ngokusesikweni ukuba banyusa umvuzo omncinci, bakhupha iibhonasi, kwaye bandise ezinye izibonelelo zabo, ezinye iindawo zeendaba zalapha ziqhuba ibali elahluke kakhulu. Abasebenzi abangenaso isilumkiso nantoni na ebonakalisa ukusebenza kunye nokufumana iklabhu yabo yase Sam ivaliwe.
Akukho nto malunga nokujongeka ilungile, kwaye ngelixa iindaba kunye namarhe ziqala ukujikeleza kusasa, bekungekho kude kube semva kwemini- kwaye emva kokuncitshiswa kwemithombo yeendaba ezentlalo- ukuba iklabhu kaSam ekugqibeleni yafika icocekile. Iingcali kwezonxibelelwano neMedia zangena, zisithi kubonakala ngathi abaphathi babenethemba lokuba iindaba ezimnandi zizokungcwaba ezimbi, kwaye ngexa oko kungazange kuqinisekiswe, ngokuqinisekileyo ibeka imeko embi ngakumbi. Luhlobo luni lwefuthe eliza kubakho kwi-brand yabo kunye nezicwangciso zabo eziya phambili ziya kuhlala zibonwa, kodwa iintlekele ze-PR kunqabile ukuba zisebenze ezilungileyo.
Kuthekani ngabo bonke abo malungu?
Imifanekiso kaGetty Ukuvalwa okungalindelekanga kweeklabhu ezininzi zakwaSam kushiye abantu abaninzi benengxaki: ubulungu ababebuhlawulele, kodwa abasenako ukusebenzisa. Kukho iindaba ezimnandi ngaphambili, utsho Ushishino ngaphakathi .
Abathengi banokufumana imbuyiselo, kodwa kuphela ngokutsalela umnxeba (888) 746-7726 kunye nokucima ubulungu babo. Amalungu anokukhetha ukufumana itsheki, ikhadi lesipho leWalmart, okanye - ngelishwa- ikhadi lesipho leQela leSam. Nabani na onomdla wokugcina ubulungu bakhe unokukhetha ukubudlulisela kwenye ivenkile, kodwa ukubuyiselwa imali kubuyiselwa kuphela kubathengi abanobulungu nakwezinye iivenkile ezivaliweyo.
izibonelelo zokusela ubisi
Kukwafanelekile ukuba uqaphele ukuba Imali Iyathetha ithi awudingi bulungu kwiinkonzo ezininzi zeQela likaSam. Abangengawo amalungu ungathenga kwi-Intanethi (kodwa ngexabiso lokongezwa kweepesenti ezili-10), kwaye ukuba uya ekhemesti, kugqirha wamehlo, okanye ukuba uthenga utywala, awudingi khadi. Kuba, uyazi, izinto ezibalulekileyo.
