Imifanekiso kaGetty Ixesha elide, iWalmart yayibonakala ngathi yeyona juggernaut ingenakunqandeka kwilizwe lokuthengisa. Njengokuba abantu bebathiyile, kwa aba bantu babengenako ukunceda ngaphandle kokuthenga apho. Babenayo phantse yonke into onokuyifuna, yonke kwindawo enye, kwaye onke amaxabiso awunakukwazi ukuwabetha. Kodwa kwangaxeshanye, babekhuphela ngaphandle amashishini amancinci ... kwaye oko bekungahlali kakuhle kwabaninzi.
Iincasa zendalo kwiseltzer
Ngo-2016, babhengeza (nge I-CNBC ukuba baya kuvala iivenkile ezingama-269 kwihlabathi liphela- intshukumo echaphazele imisebenzi yabantu abamalunga ne-16,000 yabantu. Umbono yayikukuba bazokutshintsha bajolise kwiMakethe yoBumelwane kunye neeSupercenters- nangona bebezivalela ezinye zezovenkile kwiimarike ezigcweleyo. Ezi venkile zintsha ziya kufumaneka kweyona marike inengeniso.
Kodwa phambili phambili ngo-2019, kwaye igama laphuma (nge Ushishino ngaphakathi ) ukuba i-Walmart izakuvala ezinye iivenkile ezisithoba e-U.S. Ezi venkile zazifana neeMarketing zaseBumelwaneni kunye neeSupercenters ezazigxile ekwandiseni kwiminyaka emithathu nje ngaphambili ... ke yintoni enika?
Iimarike zobumelwane khange zibe ngabenzi abathembekileyo
Imifanekiso kaGetty Ukubuyela umva kwiintsuku ezindala zika-2016, utshilo uWalmart (nge I-CNBC Bebeceba ukugxila kwifomathi entsha yeNtengiso yoBumelwane. Ezi venkile zincinci zenzelwe ukuba zibe yile nto incinci- ukukhuphisana nezinto ezithandayo Umrhwebi uJoe kunye nezinye iivenkile zohlobo lweefomathi ezincinci. Kodwa ngokuka Ijenali yeShishini , abakhange babe ngabadlali abathembekileyo kwaphela. Ngo-2013, babeneevenkile ezingama-286, kwaye kule minyaka mine ilandelayo, babevule ezinye ezingama-676. Kodwa ngelo xesha linye, bavale iivenkile ezili-130 ezitsha.
Iingxelo ezisemthethweni zibonisa ukuba ezi venkile zivaliwe ngenxa yokusebenza gwenxa, kwaye ngokwesimo sikaWalmart sokuvalwa kwango-2019, kwaba yinto enkulu kwakhona. Xa bekhupha iingxelo Ekuvalweni komntu ngamnye, bekukho umgca omnye ogqamile: 'Isigqibo sisekwe kwizinto ezininzi kubandakanya ukusebenza kwevenkile.'
UWalmart uqhubeke wathi bazakujolisa kolunye uluvo kunye nophuculo lophawu, kugxilwe kwabo bebejonge ukuba lixesha- kunye nokonga imali. Kodwa ukuba oko bekufanele ukuba kuyindawo yeevenkile ezincinci kwasekuqaleni, konakele phi? Ijenali yeShishini ithi kubonakala ngathi iWalmart isachukumisa ifomathi yeevenkile ukuze babethe kwinto edibana nabantu, kodwa yiyo yonke into eyenzekayo? Hayi.
Umphathi omkhulu uthi ziipesenti ezingama-50 kuphela
Imifanekiso kaGetty Amagqabantshintshi avela kwi-CEO ye-Walmart yase-US, uGreg Foran, kubonakala ngathi ayisiyiyo yonke into elungileyo ngaphakathi kwenkampani enkulu.
Kwiintsuku zokuqala zika-Matshi 2019 -kungekabikho thuba lide ukubhengezwa kokuvalwa- Ushishino ngaphakathi ebenika ingxelo ngamagqabantshintshi abukhali e-Foran enziwe kwiNkomfa yaBathengi ye-UBS nakwiNkomfa yoRhwebo.
Ndingathi sikwiipesenti ezingama-50 apho kufanele ukuba sikhona, utshilo u-Foran. Ndiphume ndiye ezivenkileni rhoqo ngeveki. Phantse isiqingatha sexesha ndilungile ngayo, kwaye esinye isiqingatha ndiyakhathazeka. '
Umxube wekhekhe kunye nesoda
Akukho mntu ufuna umphathi okhaliphileyo, ngakumbi xa uForan eqhubeka nokudwelisa zonke iingxaki awayezibona amaxesha ngamaxesha. Ezo yayizizinto ezinje ngenkonzo yabathengi ehlwempuzekileyo, isitokhwe esisezantsi kunye namanqanaba e-inventri, kwaye akukho ndawo ikufuphi kwiindidi ezahlukeneyo awayezifuna.
Enye ingxaki enkulu kukutsha. I-Walmart ibisenza amanyathelo okonyusa umgangatho kunye nokukhetha ukutya kwabo okutsha kunye neelebheli zelebheli zabucala, kodwa u-Foran uthi akukho ndawo ikufuphi apho bafuna ukuba khona 'Intsha ibiyinto enkulu, kwaye khange sisondele nakukufika kutsha. Ndisaya ezivenkileni kwaye udonga olumanzi - imifuno enamagqabi - umgangatho awulunganga ... Kodwa kungcono kunokuba bekunjalo. '
Bayasokola ukufumana ifomathi esebenzayo
Imifanekiso kaGetty Kwakukho ixesha kwakungekho kudala ukuba iWalmart yayifana kakhulu nokuba baphi abathengi. Ezo ntsuku zihambile, kwaye ngoku, azijolisanga kakhulu kubaxhamli abafana nalowo ucwangciselwe ukuvalwa ngo-2019.
Kwiminyaka emithathu ngaphambili-xa babhengeza uthotho olukhulu lokuvalwa-babekwintoni Ukuntywila kuRhwebo ebizwa 'iindlela ezinqamlezileyo.' Nangona bebetshintsha ukugxila kwabo kwiivenkile ezitena nezomdaka besiya kwi-e-commerce, babezama iifomathi ezintsha ukubona ukuba yintoni enokubetha abathengi kunye nokubenza bangene ezivenkileni. Iivenkile zeWalmart Express bezikade ziqalisiwe kwiimarike zasedolophini ngo-2011, kwaye bezimkile ngo-2014. Iimakethi zommelwane zithathe indawo yazo, kwaye xa besokola, bahamba ngendlela yedodo, nabo.
Ukubeka ngokulula, iWalmart izama ukuqonda ukuba bafuna ntoni abathengi, kwaye xa besilela, aboyiki ukutsala iplagi, banqumle ilahleko zabo, kwaye baqhubeke.
Abavuli iivenkile ezininzi, nokuba
Kukho into exela kakhulu eyenzekayo eWalmart, kwaye ayisiyiyo malunga nokuba zingaphi iivenkile abazivalileyo- zimalunga nokuba zimbalwa iivenkile abazivulayo, nazo. Ngoku ka Yahoo! EzeMali IWalmart ibinabasebenzi abangaphezulu kwama-3 500 kwimakethi yase-US ukuqala kwangoko ngo-2019. Oko kubalulekile, kuba kuyibeka kugqaliso nje kwindlela ezimbalwa iivenkile ezintsha ezavulwa ngayo: i-15 ngo-2018, kunye ne-10 ngo-2019.
Esikhundleni sokuvula iivenkile ezintsha, iiplani zeWalmart zokucoca ngaphezulu - okanye ukuvala - iivenkile esele zivulekile. Oku kubandakanya izinto ezinje ngokukhupha inkqubo yabo yokutya, kunye nenkonzo yokuhambisa ukutya. Bathemba ukuba yimali esetyenziswe kakuhle, kuba nenkampani eneendleko ze- $ 11 yezigidigidi ngonyaka inemali eninzi yokujikeleza.
I-lobster ebomvu ye-coconut shrimp yokuntywila isosi
Ushishino ngaphakathi Utshintsho ekugxilwe kulo alulindelwanga, kwaye kukho esinye isizathu esilula sokutshintsha kwabo kugxile, ukukhula kancinci, kunye nokuvalwa kwabo: bavule nje iivenkile ezininzi ezinokubakho ngokwezimali, kwaye i-US ayifuni nje. iiWalmarts ezininzi kunye neWalmart off-shoots.
Banomfanekiso ombi
Imifanekiso kaGetty Masibuze oku: ngaba ukhona umntu omaziyo ozingcayo ngokuthenga eWalmart? Okanye ngaba yimfihlo encinci emdaka, enabathengi abangena ngaphakathi, bafumana oko bakudingayo, baphume? Ininzi ikakhulu yeyokugqibela, kwaye ngokwe Forbes , Umfanekiso osikiweyo weWalmart ubeyingxaki enkulu kubo.
Inyaniso, Walmart unetoni yeengxaki zomfanekiso: ngokuqinisekileyo, baziwa ngamaxabiso asezantsi, kodwa bayaziwa ngokuxhomekeka kubathengisi abancinci, ezimdaka, ezimdaka, nezingahlelanga kakuhle, iinkonzo zabathengi ezingalunganga, ukungabikho koqeqesho lwabasebenzi, kunye Abaphathi-ukusuka kubaphathi beevenkile ukuya kubaphathi abakumgangatho ophezulu-abaphelelanga kwaphela kunoluvo lokuba bafuna abathengi, kwaye kufuneka banxibelelane nabo.
Kwaye kutheni emhlabeni umntu angakhetha ukuthenga kwindawo enedumela elinje, ngakumbi xa kukho ezinye izinto ezininzi onokukhetha kuzo?
Ingxaki yokubonelela
Imifanekiso kaGetty Ukuba ungene kwiWalmart kutshanje kwaye awuyifumani into obuyikhangela, awuwedwa. Ngoku ka Reuters , iholide ka-2018 yayingeloxesha lilungileyo leWalmart- kwaye lelona xesha libalulekileyo lonyaka kuye nawuphi na umthengisi, omkhulu okanye omncinci. Amaxabiso okwabelana alahle i-9.4 yeepesenti, kwaye ngelixa ukuthengisa bekunyukile, bebengekho phezulu phantse ngendlela ebebekade beyiyo kwiminyaka edlulileyo, kwaye hayi phantse kangako njengokuthengisa komnye wabakhuphisana nabo abakhulu, iAmazon.
Kwaye zazikho izizathu ezimbalwa zoku. Iingcali zithi iWalmart khange ibentle ekuqondeni ukuba ingakanani ekufuneka beyigcinile kwisitokhwe ukwanelisa ukuthengisa kunye neeodolo kwi-Intanethi, kwaye kwangaxeshanye, bayatyibilika kancinane ngento abayibeka esitolo, naye. Ngelixa begcwalisa iivensi ngokuthengisa izinto zeholide ukusuka kwizihombiso ukuya kwizinto ze-elektroniki nakwizipho, batyibilika kwiintlobo zabo zentengiso zemihla ngemihla-uyazi, izinto ezininzi zabantu baya eWalmart ukuzifumana. Kwaye oko kwenzakalisa umgca wabo ongezantsi, into ebangela isiphumo esibi esibonakalayo kulo lonke uphawu.
Inqaku leAmazon kunye nokuthathwa kwezinto kwi-Intanethi
Imifanekiso kaGetty Kwaye kukho indlovu egumbini: iAmazon. Ngoku ka Ishishini labatyali mihla le UWalmart wadubula okokuqala kwiAmazon ngo-2016 ngokufumana i-Jet.com kunye nokusekwa okukhulu kobukho babo kwi-Intanethi. Banokubamba ezabo, kodwa ngokoko uxelelwe yi-CEO uDoug McMillon Ushishino ngaphakathi ekuqaleni kuka-2018, ukwehla ababekubona kwinzuzo yabo njengoko babetshintshela iivenkile kwiivenkile zezitena nodaka besiya kwindawo ekuthengwa kuyo nge-Intanethi 'kwakucwangcisiwe kwaye kulindelwe.'
Kodwa bekukho neendleko eziphezulu ezenziweyo kwi-Walmart yokuzama ukuzenza zibenomdla njengeAmazon. Oko kubandakanya izinto ezinje ngokuhambisa simahla kunye nembuyekezo yeselfowuni, kwaye sisivumelwano esikhulu eso. Kuyinto engaqhelekanga, nayo: IAmazon ihlala ithathwa njengexabiso eliphantsi, uber-elula, ivenkile yokumisa enye eyayiyiWalmart, kwaye ngoku iWalmart izama ukudlala nabo ... iitafile bajikile.
Ekupheleni kuka-2018, Ushishino ngaphakathi babebiza utshintsho lweWalmart ekubeni bavule ii-supercenters ezininzi ukuya ekuqiniseni ubukho babo kwi-intanethi utshintsho olungenakuphepheka kwimodeli yabo yeshishini, eyayiyimfuneko ukuba bafuna ukuhlala kufanelekile.
Ukunyuka kwemirhumo kunciphisa inzuzo
Imifanekiso kaGetty Akusiyo imfihlo ukuba imeko yezopolitiko yehlabathi liphela, kakuhle, iyaphithizela. Iyavakala kuye wonke umntu, kwaye kubandakanya iWalmart.
ukuqhekeka kwi-watermelon snopes
I-Walmart idume ngokuthumela iimveliso ezininzi ezivela phesheya kolwandle kangangeminyaka, kwaye ngo-2018, urhulumente wase-US kunye noMongameli uDonald Trump banyusa iitoni zerhafu kwiimpahla eziza kweli zivela e-China. Ukuqala ngoJanuwari 1, 2019, I-CNBC uxele ukuba imisebenzi iya kunyuka iye kwiipesenti ezingama-25 kwiimveliso- kwaye oko bekukhubazekile kungekuphela iWalmart, kodwa amakhulukhulu amashishini athe abhenela kurhulumente ukuba angathathi nxaxheba.
UWalmart walumkisa amagosa aseburhulumenteni ukuba isigqibo sizakubenzakalisa abathengi baseMelika ekugqibeleni, sonyusa amaxabiso abaza kuyidinga ukuhlawula iimfuno ezingenakubalwa ezingeniswe e-China. Kwaye ngoFebruwari, i Umhloli waseWashington ibixela ukuba xa kufikwa kwezi nyuso zonyukayo, iWalmart ikhethe ukufunxa iindleko ezininzi kangangoko inakho, endaweni yokuyidlulisela kumthengi. Iindleko zabo zokubonelela zikhuphuke nge-3.2 yeepesenti, kwaye loo nto ibirhuqe inzuzo yabo ngamandla.
Bebesoloko bethenga iimveliso ezintsha ezinje ngegeza
Imifanekiso kaGetty I-Walmart iye yasokola ebusweni beentshaba ezininzi ezivela macala onke, kwaye nanjengoko bezabalazela ukugcina inzuzo eyandayo ngendlela abangathanda ngayo, bakwanciphisa umva kuqikelelo lwabo lwenzuzo abayilindeleyo. ukubona ngo-2019.
Ngoku ka I-CNBC , Inxalenye yaloo nto isezantsi iya ekufumaneni iimveliso ezintsha kunye neetekhnoloji. Enye yezona zikhulu yiFlipkart -enye inkampani ye-e-yorhwebo- kunye neenkampani ezinje ngeeBare Neidingo kunye ne-Eloquii. Bakwasebenzisana neminye imibutho emikhulu efana neAdvance Auto Parts kunye neMGM, kwaye eyona njongo iphambili kukuba nakho ukubonelela abathengi be-Intanethi kuluhlu olubanzi lokuthengisa okungcono. Kodwa konke oku kubiza imali, kwaye iingcali zithi imali egalelwa kubukho babo kwi-intanethi yimali nje engayi kwiinzuzo zabo okanye kwiivenkile zabo zezitena nodaka. Kwilizwe lanamhlanje kwi-Intanethi, kukho into ekufuneka inike- kwaye ngelishwa, iza ngendleko yeendawo ezibonakalayo- kunye nemisebenzi ehamba nabo.
