Abanye abantu baya ecaweni rhoqo ngeCawe, kodwa ndenza uhambo oluya evekini ndiye kwiTrader Joe yasekuhlaleni. Ukuba uhlala umthengi rhoqo kwiTrader Joe's, uyazi ukuba indawo yokupaka ngeCawa inokuchazwa ngcono njengolu hlobo lwanamhlanje, uhlobo lwezithuthi zendlela yakudala yaseRoma, kodwa njengabathengi bakaTrader Joe, uxinzelelo lwam ngandlela thile luyaphela xa Ndibeka ioyile yekhokhonathi kwinqwelo yam, kunye nebhotile yeBuck Chuck ezimbini, kunye nebhokisi yePeppermint Joe-Joe's. Ngaphandle kwamathandabuzo, ukuba uhlala kufutshane neTrader Joe's, mhlawumbi ubekhona amaxesha ambalwa, kodwa kuninzi onokungakwazi malunga nendawo ethengisa izinto ezithengisa yonke into ukusuka kwibhotolo yecookie ukuya kwilobster ephekiweyo.
Kwakungasoloko kubizwa ngokuba yiTrader Joe's
Namhlanje, wonke umntu uyazi igama labarhwebi bakaJoe, kodwa kwakanye, ivenkile yahamba nge-moniker eyahlukileyo ngokupheleleyo. Umsunguli womrhwebi uJoe uJoe Coulombe uncede ukuvula iivenkile ezincinci ezaziwa ngokuba ziiPronto Markets, waze wagqiba ekubeni azithenge ngo-1958. Kwakungowe-1967 apho wagqiba kwelokuba alitshintshe igama libe nguTrader Joe's. Yikholwe okanye ungakholelwa, benze iivenkile ezinkulu ngexesha lotshintsho.
Ndingenza ntoni endaweni yekhrimu emuncu
Kuhlala kukho ilobster efihliweyo
Ngaba ufuna into yokugcina abantwana bexakekile ngelixa uyokuthenga? Thumela kubo ekuzingeleni i-lobster efihliweyo! Iiplastiki ze-lobster zaziswa kwivenkile njengendlela emnandi yokuhombisa ngo-1976-zahamba kakuhle ngehempe eziqaqambileyo zaseHawaii - kodwa ukusukela ngo-1983, yonke indawo inelobster yeplastiki efihliweyo kwenye ivenkile.
Ungabuyisa nantoni na, akukho mibuzo ibuziweyo
Khumbula igama elibi ukudinwa kwamabali ukusuka eNordstrom? Ewe, usenokungakwazi ukubuyisa amavili amadala, kuba i-TJ ayizange ithengise, kodwa inkampani inomgaqo-nkqubo wokubuyisa omangalisayo. Ayinamsebenzi nokuba sisidlo sangokuhlwa esiqanduselwe isiqingatha, ibhokisi yeti, okanye itoti ye Simpler Times lager ethe yathatyathwa isuphu kuyo, uMrhwebi uJoe uya kuyibuyisa ngovuyo akukho risiti ifunwayo .
Ukuba unayo irisithi, ungalindela ukubuyiselwa imali ngokupheleleyo; Ngaphandle kokuba butywala kwaye uhlala kwimeko apho kungekho semthethweni ukubuyisa imali ekuthengeni ibhiya newayini. Ukuba ungumntu ophosa iirisithi ngokukhawuleza njengoko uzifumanayo, uya kufumana ikhadi lesipho oza kulisebenzisa evenkileni ngayo nayiphi na intengo ephantsi ebhengeziweyo yento leyo.
Ukuhlala kufutshane kukhulisa ixabiso lepropathi yakho
Emuva ngo-2015, abantu YinyaniTrac idatha eqokelelweyo evela kwiikhowudi ze-zip ezineTrader Joe's kunye nezo zinokutya okupheleleyo. Iziphumo zabo zibonise ukuba abaninimzi abanee-TJ njengabamelwane babo babona ukonyuka okumangalisayo ngama-40 eepesenti kwixabiso lepropathi yabo ukusukela ngexesha abathenga ngalo ngokuchaseneyo kuphela nokunyuka kweepesenti ezingama-34 kuloo makhaya akufutshane nokutya okupheleleyo.
Nangona kunjalo, kuya kufuneka uyilahle iwayini elungileyo kwaye uye kwiBuck Chuck rhoqo ukuba uhlala kufutshane neTrader Joe's, kuba irhafu yepropathi iphakathi kwe- $ 8,536, eyi-59 yepesenti ngaphezulu kokuba uhlala kufutshane nembangi yabo.
Abasebenzi bakaTrader Joe bakhala ngeentsimbi kuba abanayo inkqubo ye-intercom
Zithini ezi ntsimbi zingxolayo phakathi kukaSarah McLachlan's 'Ukwakha iMfihlakalo' ngelixa usenza ivenkile yokuthenga? Ngokwenene yindlela abasebenzi abanxibelelana ngayo. Ngenxa yokuba uMrhwebi uJoe uhlala exakekile kwaye abanayo inkqubo ye-intercom, iintsimbi ziyikhowudi yabasebenzi eyimfihlo.
Owayesakuba ngumqeshwa we-TJ uxelele Uyonwabisa , '... endaweni yokucela njalo kwaye eze ngaphambili, enye intsimbi [iringi] ifuna ukuba omnye wethu eze kunceda irejista. Ixesha lokuphendula liyakhawuleza - uza kufumana abantu abaninzi. '
Iimpawu ezinkulu kusenokwenzeka ukuba zenza iimveliso zazo zohlobo oluqhelekileyo
Uninzi lweemveliso zoMrhwebi uJoe aziveli kwiimpawu ezinkulu ezinje Ikhitshi lika-Amy okanye Ifama esemhlabeni , kodwa endaweni yoko zibhalwe njengohlobo lwevenkile yohlobo oluqhelekileyo. Kodwa uMrhwebi uJoe akanaso isityalo esivelisayo, ke ngubani apha ngaphandle owenza zonke ezo mveliso? Ii-TJ's ziyimfihlo kakhulu malunga noku, kodwa Ukuhleba kutsho ukuba bayazivelisa ezi mveliso ezivela kumagama amakhulu abenzileyo nabazipakiselayo, kunye novavanyo lwencasa olwenziwe I-SFGate ucebisa ukuba amanye amarhe kunokuba yinyani. Ingachaza ukuba kutheni imacaroni kunye netshizi zabo zinencasa kakhulu Ka-Annie , okanye kutheni abahlaseli babo bamanzi bengcamla nje ICarr's . Ewe ngekhe bafune ukuba abathengi bayazi le nto-ngokuqinisekileyo uAnnie ngekhe ayifuni ityhilwe ukuba ungafumana imveliso efanayo ngemali encinci, ke kuyathandabuzeka ukuba iyakuze iqinisekiswe. Kuyacaca kakhulu, nangona kunjalo.
Amabini uBuck Chuck ngokusisiseko yiFranzia kwibhotile
Xa ucinga ngeTrader Joe's, into yokuqala ethi qatha entlokweni yakho ngamaxabiso aphantsi, ngakumbi uCharles Shaw umgca weewayini ezaziwa ngegama lesidlaliso, ezimbini uBuck Chuck. Ngaba unabo abahlobo abahlala begxotha iFranzia ebhokisini yewayini, kodwa bathi iBuck Chuck ezimbini ayilunganga kwixabiso? Lixesha lokuba ubabize, kuba sisiseko se- imveliso efanayo .
UCharles Shaw luphawu phantsi kweNkampani yeWronco Wine; efana neCoca-Cola yewayini ngokubhekisele kwimveliso kunye neempawu zabo. Umphathi omkhulu weBronco nguFred Franzia (Ewe, loo Franzia). Yintoni ebiza ixabiso eliphantsi nangona kunjalo? Inkampani yeBronco Wine usika iikona ngokusebenzisa iikhokho ezingabizi kakhulu, iglasi encinci, ukubila iwayini kusetyenziswa iitshipsi zom-oki ezingabizi endaweni yemigqomo, kunye nokuvuna iidiliya ngobuninzi kusetyenziswa oomatshini.
Imveliso yokuqala yoMrhwebi uJoe yayiyi-granola
Umrhwebi uJoe wasekwa ngo-1967 nguJoe Coulombe ePasadena, California, kodwa kwade kwango-1972 xa babekho baqalise ileyibhile yabo yokuqala yabucala imveliso, igranola elula. Kwakuyi-70s emva kwayo yonke loo nto.
Umrhwebi uJoe usathengisa eyakhe igranola, kwaye phantse yonke enye into iphantsi kophawu lwayo. Iipesenti ezingama-90 ezimangalisayo zezinto ezithengiswe kwiTrader Joe's Imveliso ebhalwe ngaphakathi endlwini , xa kuthelekiswa neepesenti ezingama-20 ezimbalwa kwezinye iivenkile zokutya. Kuba bengaphathanga izinto ezininzi zamagama, bayakwazi ukuthengisa ngesaphulelo esinzulu.
Indawo zokupaka azincinci ngenjongo
Nokuba iparadesi inokubakho iingxaki, kwaye kubathengi bakaTrader Joe, eyona ngxaki inkulu ziindawo zokupaka ezihlala zixinene. UDonald Shoup, ingcali kwezothutho kunye 'Iinkwenkwezi zerokhu' xa kuziwa ekufundeni uyilo lweendawo zokupaka ezixeliweyo ILebhu yeSixeko Ukuba indawo yokupaka kwiTrader Joe's yanele ngokupheleleyo, amaMelika asetyenziswa nje kwiibhokisi ezinkulu ezigcina iihektare neehektare zokupaka simahla ezikhoyo. Umrhwebi uJoe mncinci kakhulu kunohlobo lwendawo yokugcina ivenkile, ke ngoko banikezela ngesixa esifunekayo sokupaka ngokungqinelana nobungakanani bendawo yabo ukugcina iindleko ziphantsi. Nangona kunjalo, i-Trader Joe's ithandwa kakhulu, yiyo loo nto indawo yokupaka ihlala ijijekile. Ukuyibeka ngendlela eyiyo, ii-TJ's ithengisa i- $ 1,734 eyothusayo ngonyawo wesikwere . Ukuphindwe kabini njengokuphikiswa kokutya okupheleleyo, okuneendawo ezinkulu.
Bahlawula kakuhle abasebenzi babo
Ngexesha apho abasebenzi bafuna ukunyusa umvuzo omncinci ukuze bakwazi ukuziphilisa, uMrhwebi uJoe, njengoCostco, ukhokela intshukumo xa kufikwa ekuhlawuleni abasebenzi babo umvuzo ofanelekileyo nokubaphatha kakuhle. Ngokwe- Iposi leHuffington , abo baqala nje kwivenkile yokutya ephakathi kwi-13 yeedola ngeyure. Umrhwebi uJoe ukwabanika abasebenzi babo ikhefu lokugula elihlawulelwayo inikeza umbono kunye ne-inshurensi yamazinyo kubo bonke abasebenzi abenza iiyure eziyi-15 nangaphezulu ngeveki.
Wakhe wadibana nomntu ongenabuhlobo owayesebenza kwiTrader Joe's? Ngokungafaniyo nezinye iivenkile zentengiso, apho unethamsanqa ukuba umqeshwa uyakuvuma, abasebenzi baka-TJ bayazingcayo kwaye ubukhulu becala bonwabile ukusebenza apho.
Bangaphezu komsebenzi
Kuyaziwa ukuba inkonzo yabathengi intle kakhulu kwiTrader Joe's, evakalayo nendlela abahlawulwa ngayo abasebenzi babo. Kodwa banelinye iqhinga eliqinisekisa ukuba uhlala ukwazi ukufumana uncedo oludingayo: Bangaphezu komsebenzi . Ngokwenza njalo, bakhuthaza abasebenzi babo ukuba basebenzisane nabathengi-into abanokuyenza kancinci ukuba banomthwalo omkhulu wokugcina impahla okanye wokucoca. Utshintsha ngokupheleleyo umthengi-ongumthengi onamandla, kwaye uyenze ukuba ungazulazuli kwivenkile elahlekileyo njengoko kunokwenzeka kwiivenkile ezinkulu zebhokisi.
Umrhwebi uJoe wabethwa ngesimangalo ngaphezulu kwentlanzi ityhuna
Njengo-Subway owayemangalelwe kuba babeqhayisa malunga ubungakanani boqobo lweenyawo zabo , UMrhwebi uJoe wangena emlilweni ngaphezulu ukunganiki abathengi ngokwaneleyo iintlanzi zetyhuna . Kwityala elalifakwe ngoJanuwari, ngo-2016, ii-5-ounce cans ze-tuna zentlanzi ezazithengiswe kwi-Trader Joe's zavavanywa yi-US National Oceanic kunye ne-Atmospheric Administration kwaye yonke into inokuthi ifike ngokufutshane. Ityhuna yomrhwebi kaJoe ngokomndilili ine-ounces ezi-2.43 kuphela , ephantsi kobuncinci obugunyazisiweyo bemanyano yee-ounces ezingama-3.23. Ityala langeniswa ukuze abavelisi bokutya kunye nabathengisi bahlawule abathengi abatshintsha ixesha elifutshane.
Imenyu eyimfihlo ye-del taco
Abasebenzi baye bavavanye ukutya
Ngaba ukhe uzibuze ukuba ingaba abasebenzi be-TJ bahlala bebonakala benolwazi kangakanani ngazo zonke iimveliso zabo? Ngokuqinisekileyo une isaphulelo somqeshwa ikhuthaza abasebenzi babo ukuba bathenge apho, ukuze baziqhelanise nesitokhwe, kodwa ayisiyiyo yonke into abayenzayo ukugcina abasebenzi babo benolwazi. Nabo bakhuthaze ukuzama zonke iimveliso ezintsha, ukuya kuthi ga ngoku ukuba umqeshwa alungiselele ukutya, kwaye akwenze ukuba kufumaneke kwigumbi lekhefu, simahla. Oku kuvumela abasebenzi ukuba benze olwabo uluvo malunga neemveliso endaweni yokufunda isicatshulwa, okanye baxelele abathengi ukuba yonke into imnandi.
Igama labo lithembiso
Ukuba imveliso kwivenkile yabo ibhalwe uphawu lweTrader Joe, lithetha ngaphezulu kunokuba ucinga. Ukuze ube nalo elo gama, imveliso kufuneka yenze okungaphezulu kunencasa elungileyo. Iimveliso zeleyile zabucala zikaTrader Joe zihlala zingenazo iincasa ezingezizo, imibala, izinto ezisigcinayo, iMSG, izithako eziguqulweyo ngokwemfuzo kunye namafutha okuhambisa. Ukusukela Iipesenti ezingama-80 ukuya kuma-90 zeemveliso ezithengiswe kwiivenkile zikaTrader Joe zinegama elinye labucala, yinto entle leyo.
I-Trader Joe's Mandarin Orange Chicken yintandokazi yomthengi
Iminyaka esibhozo, uMrhwebi uJoe enze amabhaso okhetho loMthengi minyaka le apho abathembekileyo beTJ bangenisa ukuba zeziphi iimveliso abazithandayo. Ngo-2016, i-Cookie Butter ye-Yummy kwaye ihlala imnandi yasuswa etroneni yatshintshwa yenziwa yi-Mandarin Orange Chicken-isitya esineqhwa esithanda okungcono amaxesha aphindaphindwe kwesigidi kunayo nayiphi na into eyenzelwa kwivenkile yokutya.
Sukuba nexhala kubalandeli beCookie Butter, ukusasazeka okumnandi kuseseyintandokazi yabalandeli, kodwa kwehla kwindawo yesibini. I-Joe's Diner Mac 'n Cheese, i-Triple Ginger Snaps, kunye nePound kunye neepesenti ezingama-72 zeTshokholethi emnyama ijikeleze ezintlanu eziphezulu.
Veza ingxaki
Umrhwebi uJoe ubalasele kwezinye iindawo, njengeendidi zamandongomane kunye nenyama kunye neentlanzi ezifikelelekayo. Indawo enye esilelayo, nangona kunjalo, kukukhethwa kwemveliso yabo, eneengxaki ezahlukeneyo. Kwesinye, ukuvelisa kuhlala kuthambisa, ukutshwabana, okanye enye iminyaka ngaphambili ukuthengiswa kwayo ngumhla, ke ezi ziqhamo zilusizi kunye nemifuno iphela idlulisiwe kwaye ityhafile ezishelfini. Ukunyaniseka abayisebenzisi i-rinses okanye i-sprays kwimveliso yabo ye-organic, kodwa ingxaki ayikhawulelwanga kwicandelo lezinto eziphilayo. Ukongeza, uMrhwebi uJoe uhlala epakisha imveliso yabo entsha ngeSyrofoam kunye nesongelo seplastiki. Ndiqinisekile ukuba sikhona isizathu sokuba benze oku, njengokuhambisa ngokulula, kodwa ukupakisha iziqhamo kunye nemifuno ngale ndlela kuyabekelwa abantu abachaphazelekayo kwindalo esingqongileyo.
Zonke ivenkile zinomzobi
Ngaba ukhe waqaphela ukuba imiqondiso kwiTrader Joe's ihlala itshintsha njani, okanye ukuba ivenkile nganye inobugcisa bayo obukhethekileyo? Kungenxa yokuba ivenkile nganye inezayo, endlwini umculi wezandla ukwenza kunye nokuyila imiqondiso ejikeleze ivenkile. Kwaye ngelixa uKaputeni weVenkile emisela inkcubeko yevenkile (nangona zonke zinemikhumbi), igcisa lomqondiso - okanye kwezinye iimeko, amagcisa- inegalelo elininzi loyilo.
Zimbalwa ukuba zikhona ezinye iivenkile ezithengisa imali ezichitha imali ukuqesha amagcisa ngale ndlela, endaweni yoko zinamathele kwimixholo eyenzelwe umbutho yohlobo olufanayo. Kodwa kubonakala ngathi isebenza kwii-TJ's, eziqhubeka nokutyala imali kubazobi bayo, zixhomekeke kubo ukuze baqiniseke ukuba iivenkile zinendawo yokuhlala.
Kukho i-bootlegger yaseCanada
Ngaba wakha weva malunga IPirate Joe's ? Hayi, uMrhwebi uJoe akanalo ulwandle, u-swashbuckling umzalwana. Endaweni yoko, IPirate Joe's ngu 'umthengisi ongagunyaziswanga othengisa kwakhona iimveliso zeTrader Joe' eCanada, elungiselela abantu baseCanada abangakwaziyo ukwenza uhambo oluya kumazwe, kodwa bafuna izinto zikaTrader Joe. Kuba uMrhwebi uJoe akanazo iivenkile eCanada, iPirate Joe kuphela komdlalo edolophini. Ngamafutshane, baya kwiivenkile zikaTrader Joe, bathi, bathenge itoni yezinto, bazise ngokusemthethweni umda waseCanada, baphinde bayithengise kwindawo apho abantu baseKhanada bavuya ngovuyo.
Akumangalisi ukuba uMrhwebi uJoe akonwabanga malunga nolu lungiselelo, kwaye wamnqabela uMike Hallatt, indoda eyayisenza lo msebenzi, kwiivenkile zabo. Yena ndiye ndayijikeleza ngandlela thile ngokunxiba ukufihla nokuqesha abantu ukuba bamthengele. Kodwa uMrhwebi uJoe naye wammangalela, kwaye emva kokuchitha malunga ne- $ 75,000 kwimirhumo yezomthetho, wavuma ukuvala ivenkile. Kodwa iwebhusayithi ibuyile, kwaye ithi, 'samangalelwa, boyiswa, babhena, baphumelela, siyalwa.' Yintoni eyenzekayo ngokulandelayo kukuqikelela komntu.
Zininzi izinto esizikhumbulayo
Imifanekiso kaGetty Abantu bebenjalo ukubambelela malunga nomthamo wokukhumbula ukuba uMrhwebi uJoe ukhuphe iminyaka ngoku, echaphazelekayo ukuba kutheni kusoloko kubonakala ngathi baninzi kangaka. Kwaye ngokwewebhusayithi yabo, kubonakala ngathi kukho izinto ezininzi ezimbi, uninzi lwendlu yabo. Kwakukho izikhumbuzo ezine zeemveliso ezinophawu lwe-TJ ngo-Okthobha nango-Novemba ka-2017 kuphela: enye yeyiglasi okanye iplastiki enokubakho kwiisaladi zeenkuku, enye yeeliteriya ezinokudityaniswa kunye neesosi, enye ye-listeria enokwenzeka kwiisaladi kunye neesaladi, kunye nenye yeelisteriya ezinokubakho. umxube wesaladi. Izikhumbuzo zangaphambili ngo-2017 zikhutshelwe izithako ezingachazwanga kwisoseji, isinyithi esinokubakho kwi-ayisikrimu, kunye neplastiki enokubakho kwisidlo sakusasa se-burritos.
Nangona le volumu yokukhumbula isenokuvakala ngathi yothusa, kunjalo hayi kakubi njengoko kuvakala. Kungenxa yokuba iinkampani zenza kangangoko zinako ukuthintela uphawu lwazo ekubeni lunxulunyaniswe nezifo ezibangelwa kukutya kunye nohlaselo lokungezwani nezinto ezithile, kwaye oku kuyakhumbula kunceda ukuyeka ukutya okungcolileyo kunokuba kude kufikelele etafileni yakho. Kwaye nangona kubiza kwaye kungalunganga kushishino ukukhumbula iimveliso, kwiinkampani, ukuwa okugulisayo okanye ukubulala abathengi kubi kakhulu.
