Imifanekiso kaGetty Wonke umntu uqhelene noMcDonald's. IiArches zeGolide, iMac enkulu, iZidlo ezonwabileyo ... zizinto zeenkumbulo zobuntwana ezithandekayo kunye nolonwabo olunetyala ukuya ebudaleni. Kuba, masinyaniseke: ngamanye amaxesha, ufumana inkanuko yeMac Mac kunye nezinye iifries, kwaye akukho nto inokuyanelisa ngaphandle kwento yokwenyani. (Nangona, this ikopi ye-Big Mac iresiphi iphantse yabangcono kunokwenyani , kwaye oku Iresiphi kaMcDonald's fries zizinto zamaphupha anetyuwa .)
Eyasungulwa ngo-1940 nguRichard noMaurice McDonald (kwaziwa ngokuba nguDick noMac), kwathatha usomashishini ogama linguRay Kroc kunye netoni yomdlalo weqonga ukwenza iMcDonald's kwilizwe lonke namhlanje. Ngoku ka Imbali esemthethweni kaMcDonald , UKroc uthenge abazalwana ngo-1961 nge-2.7 yezigidi zeedola ezipholileyo ukunyuka kwamaxabiso , malunga ne- $ 23 yezigidi kwimali yanamhlanje. Yimali eninzi leyo, kodwa ucinga IStatista I-brand kaMcDonald yayixabisa ngaphezulu kwe-129 yezigidigidi kwi-2020, kukhuselekile ukuthi olo yayilutyalo-mali olulungileyo.
Ke, siyazi ukuba iMcDonald's inkulu, kwaye siyazi ukuba ukhe walapho amaxesha amaninzi. Kodwa ... yintoni ongayaziyo malunga noMcDonald's? Ngokuqinisekileyo ayikothusi into yokuba inkampani enkulu inetoni yamabali angaqhelekanga abazama ukuthula, yiyo le ke inyani engachazwanga kaMcDonald's.
UMcDonald wayekhe wakhumbula iMcNuggets yesigidi
Facebook Ngelixa abathengi be-Stateside bengekeva ngayo, i-McDonald's Japan yayinemicimbi ephambili ngo-2014 nango-2015-imicimbi emikhulu kakhulu kwaye imbi kangangokuba Umama uJones baxela ukuba bakhokelele ukuhla kweepesenti ezili-10.
Iqale ngoJulayi ka-2014, ngethuba kungena uMcDonald ethatha inyathelo elinzulu ngokuchasene nomnye wabathengisi beenkukhu, iShanghai Husi Food Co. Amarhe okuba umzi-mveliso wawudibanisa imveliso ephelelwe lixesha kunye nezinto ezintsha emva koko uzithumela eMcDonald's, eStarbucks, kunye noBurger King eJapan nase China- kwaye yinto nje embi leyo. Kwisithuba nje senyanga, umthengi e-Osaka wafumana iqhekeza lezinyo lomntu kwiifries zabo, kwaye akufuneki kuthiwe kungakanani isivumelwano lonto wayenjalo.
Ke kwangoko, ekuqaleni kuka-2015, bekukho iingxelo ezininzi zabathengi abafumana iziqwenga zeplastiki kunye nevinyl Inkukhu McNuggets , ekhokelela ekukhunjweni kwesigidi esinye seenkukhu ezilinganayo. Umthengisi wabo, uCargill, waphanda, kwaye wafika kwisigqibo sokuba ungcoliseko alwenzekanga kumzi-mveliso wabo. Ke ivela phi? Singaze sazi ... kodwa ibikhona.
IMacDonald's Big Mac ayithengiswanga ngeYurophu
Imifanekiso kaGetty Masithi uvula indawo yokutyela eNew York, kwaye ufuna ukubiza enye yeeburger zakho IMac enkulu . Ucinga ukuba ingakulungela njani loo nto? Ngoku, ukuba ubuya kuyivula eSpain? Uya kuba ulungile!
Kungenxa yokuba uMcDonald ulahlekelwe luphawu lwentengiso kwi-Big Mac kwi-European Union emva kwesigqibo se-EU Intellectual Property Office (nge Reuters ), kwaye le yindlela eyenzekile.
UMgcini ithi yayikwi-1960s apho uPat McDonagh wanikwa igama lesidlaliso elithi 'Supermac' ngexesha lomdlalo webhola ekhatywayo kwiIreland Westmeath. Emva kwexesha, uMcDonagh uqhubeke nokuvula ikhonkco le-burger eliphumeleleyo, walibiza ngokuba yi-Supermac's. Xa wayezama ukuvula iindawo ezingaphandle kweIreland, ibango likaMcDonald elithi 'Supermac' lalisondele kakhulu 'kwi-Big Mac' kwaye yayiza kukhokelela kudideko lophawu. Kodwa i-EUIPO yagweba ixhasa iSupermac's, kwaye yayisisivumelwano esikhulu- oko kwakungathethi ukuba ikhonkco laseIreland linokwanda liye nakwamanye amazwe e-EU, ikwathetha ukuba uphawu lwentengiso lwe'Big Mac 'alusebenzi.
Kwaye kukhulu kakhulu, ngakumbi xa kuthathelwa ingqalelo inani leMcLawsuits McDonald's inayo ifayilishwe ngaphambili kwaye yaphumelela . Bade bathintela ugqirha wamazinyo ekuvuleni isenzo esibizwa ngokuba yi 'McDental,' kunye nekofu yaseSingapore ekufumaneni uphawu lwentengiso 'MACCOFFEE.' Ngoku, kusetyenziswe umzekelo owahlukileyo.
UMcDonald's wayengoyena mhambisi mkhulu wezinto zokudlala
Imifanekiso kaGetty I-McDonald's ayisiyiyo eyokutya kuphela, kwaye ukuba uneenkumbulo ezimnandi zokuvula eyakho Ukutya okuNwabileyo ukubona ukuba yeyiphi into yokudlala onayo, ngokuqinisekileyo awuwedwa. Ukutya okuNwabileyo kwenziwa okokuqala ngo-1979 (kunye neendleko ze- $ 1), kwaye baye baba yinto ethandwayo ukususela oko. Idume kakhulu, enyanisweni, ukuba Isidenge seMotley ithi ngo-2004, babedla ngokuthengisa malunga neepesenti ezingama-20 zentengiso, kwaye loo nto yenza uMcDonald waba ngoyena mhambisi mkhulu wezinto zokudlala emhlabeni ngelo xesha. Kwaye kubaluleke kakhulu: zuza iintliziyo zabantwana, kwaye awufumani kuphela ingqalelo yabazali babo, kodwa unabathengi ubomi bonke.
Ukutya okuNwabileyo kuyatshintsha kunye namaxesha, nawo. Ngo-2014, IAtlantic uxele ukuba ngenxa yokuba i-UK McDonald yase-UK iqhube inkuthazo ebonelela ngeekhowudi ze-e-ncwadi endaweni yeethoyi, yabenza-okwethutyana, ubuncinci- oyena msasazi weencwadi mkhulu e-UK. Yabona, baya kuwasebenzisa kakuhle amandla abo!
Nantsi inyani eyonwabisayo: Ewe, ezinye zeethoyi zikaMcDonald zixabisa ixabiso elifanelekileyo lemali. Ngoku ka Ingqondo Floss , ukuba uneminyaka yokugqibela ye-1990s-McFurbys, naliphi na inani lakuqala likaDiener Keshi ukusukela kwiminyaka yoo-1970 nasekuqaleni kweminyaka yee-1980, naziphi na izinto zokudlala zeMonsters, Inc., okanye iiseti ezipheleleyo zezinto zokudlala zamaMiyoni okanye iiDalmatiya ezili-101, ungenza intwana yemali eyongezelelweyo.
IMcDonald's ayisiyiyo ikhonkco lokutya elikhawulezayo eMelika
Imifanekiso kaGetty IMcDonald's inkulu, kwaye ikho yonke indawo. Kodwa nantsi into eyothusayo: ngokwembali ayisiyiyoyona khonkco inkulu yokutya okukhawulezayo emhlabeni - hayi ngompu omde.
Okokuqala, isuntswana lesichaso: Kunzima ukunika amanani ngqo, kuba iindawo ezininzi zivula kwaye zivala lonke ixesha. Makhe sithethe ngo-2017.
Ngoku ka I-CNBC , IMcDonald's yayiyeyesibini kwikona yesibini enkulu kwihlabathi, ukuya kwiindawo ezibonakalayo. Ngelixa babeneevenkile zokutyela ezingama-37,241, babethwa ngesandla yindlela engaphantsi nakwindawo zabo ezingama-43,912. I-Starbucks yayiyindawo yesithathu ekude ngokumangalisayo, ihamba kunye neevenkile zayo ezingama-27,339.
Kodwa oko kukukhohlisa. Xa kuziwa ekukhuleni kwentengiso, ii-Starbucks kunye neMcDonald's zazingumgama ongaphambili.
Kwaye ngoku, masithethe nge-2018 kunye neevenkile eMelika kuphela. Ngoku ka Ushishino ngaphakathi , Indlela engaphantsi yayisencotsheni yemfumba eneendawo ezingama-25,800 zasekhaya. Kodwa i-Starbucks yayisandula ukudlula eMcDonald's, ivula iivenkile ezingama-14,300 xa ithelekiswa neeMcDonald's ezingama-14,000 zokutyela zaseMelika.
Ngo-2020, QSR ixelwe UMcDonald's wayesendaweni yesithathu, ehamba ngomgaqo ongaphantsi komhlaba kunye neStarbucks kwakhona.
AbakwaMcDonald's abayenzi imali yabo ngokuthengisa ukutya
Imifanekiso kaGetty Ngokujonga nje, uMcDonald wenza kwaye athengise ukutya. Ke, inokuba yindlela abayenza ngayo imali yabo, akunjalo? Akunjalo, utsho Quartz .
Bafumanise ukuba ipesenti enkulu yenzuzo yabo ayiveli kwii-Big Macs kunye nee-fries, kodwa ivela kwiarhente yokuthengisa izindlu nomhlaba. Inxalenye yezicwangciso zabo zokurhweba ngokuthengisa kubandakanya ukuthenga umhlaba indawo yokutyela iya kuba kuyo, emva koko baqeshise iyelenqe kwi-franchisee- kwaye malunga neepesenti ezingama-85 zeendawo zikaMcDonald ziqhutywa ziifranchisees. Ngaphezu koko, bahlala beqeshisa iipropathi kwii-markups ezinkulu ezithetha nangona i-McDonald's iphakathi yenza i-2.7 yezigidi zeedola ngonyaka, umndilili wokuhlawula ekhaya kumnini we-franchise yi- $ 154,000 nje ngonyaka. Phantse iipesenti ezingama-22 zeenzuzo ezipheleleyo ziya kwirenti, kwaye amanani ayamangalisa.
Ukusukela ngo-2016, iMcDonald yabamba malunga ne-30 yezigidigidi zearhente yokuthengiswa kwezindlu, kwaye loo nto yabenza ukuba bafumane inzuzo engama-4.5 yezigidi zeerandi. Thetha malunga nesicwangciso seshishini esihle.
Iindleko zokwenza ishishini kuMcDonald's ziyothusa
Imifanekiso kaGetty Ukuba ukhe wacinga ukuba ukusebenzisa ilungelo likaMcDonald kunokuba lelakho, nantsi into eyoyikisayo, emva kwamanani anokwenza ucinge kabini-ukuqala kwinto yokuba Ushishino ngaphakathi baxela ukuba iMcDonald's ifuna ukuba umntu ngamnye wabo anelungelo lokufumana ii-franchisees abe ne- $ 750,000 kwimpahla engamanzi ekhoyo ngaphambi kokuba bakuthathele ingqalelo.
Iindleko zokuqalisa zinokubakho naphi na ukusuka kwi- $ 958,000 kunye ne- $ 2.2 yezigidi, kwaye ibandakanya yonke into ukusuka kulwakhiwo ukuya kwizixhobo zasekhitshini kunye neempawu. Iifranchisees zinoxanduva lokuhlawula iipesenti ezingama-40 kuloo nto ngemali engabolekwanga-nangona zikuvumela ukuba uboleke yonke enye.
Ke ama-franchisee ahlawula umrhumo wama-45,000 eerandi, kunye neepesenti ezi-4 zokuthengisa kakhulu ngenyanga ... kunye nerenti. Banoxanduva lwabo nakuphi na ukuphuculwa ekufuneka kwenziwe kwindawo yokutyela ukuze ihambelane nezinye iindawo zikaMcDonald, kwaye ezinye zezo ntlawulo ziyothusa. A Yenza i-kiosk yakho yokuNcamela iya kukubuyisela umva nge- $ 125,000, umatshini weMcCafe espresso yi- $ 13,000, kwaye uphuculo lwangaphakathi lunokuqhuba i-bill ephezulu njenge- $ 600,000.
Kwaye ukuba bathatha isigqibo sokuba yonke indawo yokutyela ifuna ukulungiswa kwakhona, ujonge i- $ 2 yezigidi. Usenomdla?
UMcDonald usekele umkhankaso wentengiso malunga nengoma malunga nombulali
Imifanekiso kaGetty Ukuba uneminyaka ethile yobudala, unokukhumbula iphulo likaMcDonald 'Mac Tonight'. Nguye onenyanga enxibe iiglasi zelanga ezi-super-suave, kwaye ecula ngendlela iiMcD's ezazisenza ngayo isidlo sangokuhlwa, hayi isidlo sasemini kuphela. Kodwa nantsi into engaqhelekanga: ingoma abayikhethileyo kwiparody yayimalunga nolwaphulo mthetho kunye nombulali.
Ingoma yayi Imack the Knife , Yenziwa yaziwa ngo-1950 inkwenkwezi uBobby Darin. Kuyathandeka, ngokuqinisekileyo, kodwa ikwayingoma esekwe kwingoma yaseJamani evela kwiThe Threepenny Opera. Oko kwasekuqaleni kwakungumfanekiso omnandi, ubundlobongela obumangalisayo ngendoda egama linguMacheath (oyena mntu ubuyela emva ngo-1728, uthi Ingqungquthela ). Ngelixa uMcDonald 'weNdoda yeNyanga' wayecula iingoma ezinje 'Xa iwotshi ibetha / Isiqingatha esidlulileyo ngo-6, usana / Ixesha lokuya / Izibane zegolide,' UDarin wayecule amazwi afana 'Uyazi xa loo krebe eluma / Ngamazinyo akhe, usana / Ingqombela / Iqala ukusasazeka.' Kukwakho neevesi ezipheleleyo malunga nomntu otshoniswe emazantsi omlambo ngesibini sezihlangu zesamente, kunye namanenekazi asebusuku afolele uMack kwaye, ewe, loo nto imalunga nokubhabha burger njengoko unokufumana.
Eli phulo lanyamalala ngesiquphe, kwaye ikakhulu kungenxa yokuba unyana okuphela kwakhe kukaDarin wamangalela uMcDonald's ngezigidi ezili-10 zeedola. I-Intanethi ayilibaleki, nangona kunjalo, kwaye iNyanga yeNdoda yaqhubeka nokuba nobomi be-post-main campaign ye-ad njenge-meme yobuhlanga eyadalwa yi-YTMND, iqela le-Something Awful / 4chan spinoff.
IiMcDonald's zamkelekile kumazwe amaninzi
Imifanekiso kaGetty Kukho itoni yokutyela kaMcDonald kwihlabathi liphela, kodwa ngelishwa, kukho inani leedolophu kunye namazwe angenayo indawo enye. Thatha uFlorence: ngo-2016, Umnxeba ebenika ingxelo ngesimangalo uMcDonald's awayefake kuso nxamnye nesixeko emva kokwala ukuvumela iGolden Arches ukuba imise ivenkile ePiazza del Duomo.
Zeziphi ezinye iindawo ezingenakufumana ukulungiswa kweMcDonald? Xa umkhosi wase-US wavala isiseko sawo eBermuda ngo-1995, kwavalwa uMcDonald, naye-kwaye khange baphinde bavule, ngenxa yoMthetho weeNdawo zokuThintela oThintelweyo ka-1977. I-Iran yabakhupha ngo-1979, endaweni yoko, bakhayeni kwikhonkco UMash Donald's. IMakedoniya kunye neMcDonald's ziye zangqubana, kwaye uMcDonald wakhetha ukusika aphume eBolivia emva kohlobo lokudelwa kwilizwe lonke kwityathanga kubangele ukuthengisa okungalunganga.
IBarbados - ngokwesiko engayityi kakhulu inyama yenkomo- lolunye uvavanyo olungaphumelelanga, kunye noMcDonald wabo unyaka nje omnye. Kukho uninzi lwamahemuhemu wokuba kutheni uMcDonald's engazange avule eMontenegro, kwaye, ewe, akukho namnye eNyakatho Korea.
Kodwa eyona nto inomdla kuyo yonke i-Iceland, yathi ndlelantle kuMcDonald's ngo-2008 Uhambo lweNkcubeko , Uthando lwekhonkco le-burger lase-Iceland elibizwa ngokuba yiHamborgarabulla lalomelele kangangokuba abantu bayinqanda iMcDonald's. Ababhenkethi banokuma kwaye babone i-burger yokugqibela kaMcDonald eyakha yasebenza, nangona kunjalo, njengoko ihleli eReykjavik Bus Hostel, ijongeka ngokufana nqwa neminyaka eyadlulayo.
UMcDonald's wenze intshukumo enkulu yokuthintela umququ
Imifanekiso kaGetty Ukuba wonke umntu wenze into enye ukunceda okusingqongileyo, kuya kwenza umahluko omkhulu. Kwi-2018, iiplastiki zokusebenzisa ixesha elinye-ngakumbi ukusela iindiza -Zenziwe ngezihloko njengoko abantu beqala ukuqonda ukuba zimbi kangakanani indalo esingqongileyo. Ngokuka-Ocean Collectiv (nge I-CNBC ), zezinye zezinto ezifumaneka ngokuxhaphakileyo ngexesha lokucocwa kolwandle, kwaye ingxaki ngokuzisusa kukuba ezinye iindlela zibiza kakhulu.
Kodwa uMcDonald usabhambathisile ngomsele wamanzi, eqala ngeendawo zabo zokutyela e-UK nase-Ireland. Ngoku ka Ezizimeleyo , zonke iindawo eziyi-1,361 zifunge ukuba indawo yazo yeplastiki iyotshintshwa ngamaphepha, ngexabiso elikhulu kwiGold Arches. Omabini la magosa karhulumente kunye nabathengi basincoma isigqibo - kodwa hayi ixesha elide. Nge-2019, kutyhilwe ukuba amaphepha amatsha asetyenziswa kwiindawo zase-UK ayengasenakho ukuphinda asebenze kwakhona kunabalingani bawo beplastiki, ngenxa yemicimbi yenkqubo yokurisayikilisha kwalapha ekhaya.
Kwityala labo, nangona kunjalo, uMcDonald's usazama. Kwiwebhusayithi yabo Bathembisa ukukhupha iipesenti ezili-100 zokupakishwa kwabo kwimithombo evuselelekayo, erisayikilishekileyo, okanye eqinisekisiweyo ngowama-2025. Ngalo mhla, bakwaceba ukunikezela ngeendlela zokuphinda zisetyenziswe kuzo zonke iindawo zabo.
I-Golden Arches eyenzelwe ngengozi kaMcDonald ayisoloko igolide
Imifanekiso kaGetty Namhlanje, iMicDonald's Golden Arches ziphakathi kweelogo ezaziwayo kwihlabathi, kodwa zeza ngengozi. Ngoku ka I-BBC , Abantakwabo McDonald badibana nomzobi we-LA uStanley Clark Meston ukuza noyilo olwahlukileyo lwezakhiwo zabo. Ngaphezulu kwesakhiwo esinephahla abasicwangcisileyo, uRichard McDonald wongeze izangqa ezibini ezikhulu ezazenzelwe ukubamba abantu abadlulayo- bonke abathengi abanokubakho. Ezo zijikelezo zegolide zinesiqingatha, kunye noyilo loyilo lukaMeston kunye umzobo yinjineli uJim Schindler, ekugqibeleni uya kuthi ga kwi 'M' sonke siyazi kwaye siyayithanda namhlanje. Ezokuqala zafakwa kunye nevenkile yokuqala yokutyela evulwe ePhoenix, eArizona ngo-1953.
I-logo kaMcDonald yagqitha kwiitweaks ezimbalwa, nantsi into engaqhelekanga: ayizizo zonke igolide.
Xa uMcDonald evula indawo yabo ISedona, eArizona , kwafuneka bahambisane nemithetho yendawo eyayikhusela ukubukeka kunye nokuziva kwe-landscape, ngoko 'M' yabo i-turquoise. Kukho imithetho efanayo ekhoyo kwezinye iindawo, oko kuthetha ukuba u-'M 'eMonterey, eCalifornia umnyama, kwaye abo baseBruges naseChamps-Elysees eParis bamhlophe.
Kwaye nantsi inyani engaqhelekanga, eyonwabisayo awusoze ukwazi ukungayazi: Iingcali zengqondo zikaFreud ziphakamise ukuba ilogo enjalo ethandwayo kuba isikhumbuza umthombo woluntu wokuqala wesondlo - amabele.
UMcDonald's wayenetyala lezomthetho ixesha elide kwimbali yesiNgesi
Imifanekiso kaGetty UMcDonald's lelinye lamaqela abandakanyekayo kwelona tyala laseNgilani lide lasebenza kwimbali, kwaye ininzi nje yesaga njengoko ubuya kulindela.
is los pollos hermanos indawo yokutyela yokwenyani
Ngamafutshane: ngo-1986, iLondon Greenpeace yakhupha incwadana ebizwa ngokuba 'Yintoni engalunganga ngoMcDonald's - yonke into abangafuni uyazi.' Kwakukho zonke iintlobo zezityholo kuyo, ukusuka ekuphathweni kakubi kwezilwanyana ukuya ekukhuthazeni inkunkuma. Ngo-1990, uMcDonald wafaka isimangalo sabo ngokuchasene nabantu abahlanu. Abathathu baxolisa, kodwa uHelen Steel, owayesebenza kwindawo yentselo, kunye noDavid Morris, umsebenzi weposi ongasebenziyo (bobabini abasemfanekisweni), baya enkundleni.
Esi sibini asizange sifumane ncedo, kwaye xa babhenela kwiNkundla yaseYurophu yamaLungelo oluNtu ngoncedo lwezomthetho ngokuchasene nezigidi zikaMcDonald's ezaziphosa kubo, baxelelwa ukuba baqhuba kakuhle ngokwabo. I-BBC ithi kwakungekho ngo-1994 apho ityala elipheleleyo laqala ukusebenza, kwaye lazala malunga nama-60,000 amaphepha amaxwebhu.
Akuzange kuphele ngoJuni 19, 1997, xa ijaji yakhupha iphepha elinamaphepha angama-762 yaza yayalela u-Steel kunye noMorris ukuba babhatale imali eyi-60,000, befumanisa ukuba uMcDonald akanatyala kwizimangalo zabo ezininzi. Aba babini benqabile ukuhlawula, uMcDonald's uthe abanamdla wokuqokelela, kwaye ityala langena kwimbali.
Inkuku McNuggets yakho kaMcDonald inokuba isweleke ngokusilela kwentliziyo
Imifanekiso kaGetty Asinguye wonke umntu othanda McDonald's , ingakumbi abalweli bamalungelo ezilwanyana. Amatyathanga ukuma okusemthethweni utsho 'Sikholelwa ekubeni ukunyanga izilwanyana ngononophelo nangentlonipho yinxalenye ebalulekileyo yokuzibophelela kwethu ekukhonzeni abathengi abakwiMcDonald ukutya okukhuselekileyo,' kwaye kuyathandeka oko. Kodwa amaqela amalungelo ezilwanyana athi awalandeli kwizithembiso zawo.
Kwi-2018, ukuLingana kwezilwanyana kudibene neminye imibutho ukubonisa kwiindawo zikaMcDonald kunye nokusasaza iAnimal, amava eVR athabathe abantu 'ngaphakathi' kwifama yefektri babone ukubandezeleka kweenkuku ekugqibeleni ezenze ukuba zibe kwimenyu kaMcDonald. Babiza uMcDonald's hayi imigaqo-nkqubo yabo kuphela (nge Iindaba ze-PR ), kodwa ngenxa yokungabi yinkokeli kwimpilo yezilwanyana babecinga ukuba kufanelekile.
Ngokwe- Ezizimeleyo , Omnye wemicimbi ephambili yayizizinto zokuzalela ezingezozendalo ezakhokelela ekubeni iinkukhu zikhule ngokukhawuleza okukhulu kwaye zigqibe ukubandezeleka kuzo zonke iintlobo zemicimbi yezempilo kunye nokusilela kwentliziyo. Konke oku kweza emva kwesibhengezo sikaMcDonald (nge Reuters ) ukuba bebeza kuphakamisa umgangatho wokhathalelo lweenkukhu zabo ... ngo-2024. Ingaba yanele?
Akufanele uhambe nge-drive-thru ngehashe eMcDonald's
Imifanekiso kaGetty Khawuzibuze ukuba ungahamba na kwi-drive-thru kwaye wanelise umnqweno wakho weMcFlurry ngelixa uthi, ukhwele ihashe? Ukuba awuzange uzibuze ... ngaba uye waphila ngokwenene?
Kukho inani elimangalisayo labantu abangakhange bazame kuphela, kodwa abaye benza iintloko zalo. Ngo-Matshi 2018, I-BBC uxele ukuba indoda e-Suffolk, eNgilane yayinyathele kwi-drive-thru kwaye yazama uku-oda iMcCafe latte ngaphambi kokuba ixelelwe ukuba i-drive-thru yayingengawo amahashe. (Wangena ngaphakathi wayokulanda ikofu yakhe.) Kwiinyanga nje ezimbalwa emva koko yenzekile kwakhona, eWorcestershire. Umthengi wayefuna iMac Mac enkulu, kunye nehashe? Igama lakhe yayingu Oliver, Ukucacisa ixelwe. Khange bakhonzwe nguMcDonald's, kodwa bafumene amashwamshwam kwiCafe Nero ekufutshane.
U-Isaiah Rhones wase-South Carolina wayenethamsanqa elingcono, nini I-AJC wambamba kwikhamera ehamba nge-drive-thru yeti ethile eswiti kunye nee-apie (kwaye ewe, i-steed yakhe ethembekileyo yayingummkeli wonyango olunencasa ye-apile).
Kodwa iMcDonald's eNew Zealand yayingenayo, xa bajika abafazi ababini bekhwele ihashe. Ngoku ka Izilwanyana zasekhaya ezivulekileyo , ikhonkco lathetha izizathu zezempilo nezokhuseleko zokujika abakhweli.
UMcDonald's akasenguye uMcLovin 'uRonald McDonald
UJohn Sciulli / Getty Izithombe Kwiminyaka emininzi, URonald McDonald ibibubuso bukaMcDonald's, kodwa kule minyaka idlulileyo ... hayi kakhulu, kwayeKuya kuvela ukuba abantu kudala bebiza intloko yakhe.
Ngoku ka Isitalato , Kwakukho ukutyhala okukhulu emva ngo-2011 ukumthatha umhlalaphantsi. Ngoba? Kungenxa yokuba, izicelo zithi, wayesetyenziselwa ukuthengisa ukutya okungenampilo ebantwaneni, kwaye oko kwakungalunganga. Ngelo xesha, I-CBR Wayesithi sele eluhlobo lokuphuma kwakhe: UMcDonald's wayetshintsha ukuthengisa kwabo ngakumbi kubantu abadala, kwaye sele ebalahlile uninzi lwabalinganiswa babo baseMcDonaldland. Okwangoku, uRonald waye esiya esiba mandundu ngamascots afana noJoe Camel, owayemele inkampani ngoku egwetyelwe ukuzama ukubhengeza icuba kulutsha.
Kwaye akukho ndawo ibinokubonakala ngaphezu komzamo wabo ongalunganga wokunika uRonald iakhawunti yakhe ye-Twitter. Forbes ithi xa ikhonkco lathatha isigqibo sokuba ne-mascot tweet yabo kunye #RonaldMcDonald kwi-2014, yahamba njengoko bekulindelwe. Kwakukho inzondo ngaphezu kothando, kwaye ikamva lakhe lagqitywa ukutywinwa ngo-2016. Wayethathe umhlala-phantsi ngokusesikweni xa umhlaba waqalisa ukubona abantu benxibe njengezinto ezothusayo, besoyikisa ii-clown kuyo yonke indawo, kwaye kulapho ke uMcDonald wagqiba kwelokuba kwanele.
Namhlanje, wenza ukubonakala nje ngamanye amaxesha-njengakwiParade yoSuku loMbulelo (nge INew York Post ), kwaye, ewe, kwi URonald McDonald House Izibonelelo .
