I-Instagram Nokuba umfumana enomtsalane okanye enambuzelayo, - okanye indibaniselwano engaqhelekanga yazo zombini - akukho mathandabuzo wokuba ubonakalisiwe kukumkani wokwenene weeburger - uRonald McDonald. I-clown ebomvu ebomvu evela eMcDonald's wenza ukubonakala kwakhe kokuqala kwii-60s, ukwenza abantwana kunye nabantu abadala ngokufanayo balambele ukutya okuncinci, okukhawulezayo kokutya okwenziwe ngee-cheeseburger ezaziboniswa njengezipho ezincinci ezisongelwe izipho. Ngoncedo lukaRonald, McDonald's waba ngumbhemu, kwaye ukufana nosaziwayo odumileyo kwavelisa iindawo zokutyela ezingapheliyo, iintengiso zikamabonwakude, ukuthengisa, imidlalo yevidiyo, imovie, kwaye ke, isisa sabantwana, iRonald McDonald House.
Umhlekisi odumileyo kwihlabathi wonwabele amahla-ndinyuka akhe kule minyaka idlulileyo, ukusuka kobona buso baziwayo eMelika, ukunyamezeleka kwimpilo-mbi, kunye nokulungiswa ngokupheleleyo komfanekiso wakhe kunye nophawu. Nangona sonke sikhule kunye noRonald kule minyaka idlulileyo, ininzi into ongazange wayazi malunga nendoda enezihlangu ezinkulu ezibomvu.
Ukubukeka kwasekuqaleni kukaRonald McDonald kwakukuhle kakhulu
Twitter Ngokuqinisekileyo ngekhe uyiqonde Inguqulelo yoqobo kaRonald McDonald. Ingqungquthela yokuqala ye-hamburger-love clown yenziwe ngumntu owaziwayo wezulu, uWillard Scott-okanye uthi kwincwadi yakhe, Uvuyo lokuPhila . UScott wayevela njengo-Bozo the Clown kamabonwakude, xa wayecelwa ukuba angenelele kwaye ancede ukuthengisa indawo ekuyo ikhonkco le-hamburger. Xa uBozo eshiya umoya, uScott uthi uMcDonald wamcela ukuba enze umlinganiswa omtsha kwikhonkco ... kwaye uRonald McDonald wazalwa. (Umnini wefranchise yokuqala apho uScott enze khona, UOscar Goldstein , uhlala ebizwa njengomdali womlinganiswa.)
Inguqulelo kaScott kaRonald McDonald yayingeyonto ifana ne-red-hair clown esiyaziyo namhlanje. I-Ronald yasekuqaleni yayiyindibaniselwano engaqhelekanga yokuhambisa ukutya kunye nokuhambisa ukutya okukhawulezayo, owayedlala ikomityi yephepha lesoda ngempumlo, itreyi yokukhonza eyayilinganisa isidlo esipheleleyo somnqwazi, kunye ibhanti yomlingo eye yanikezela ngokumangalisayo ukubonelelwa okungapheliyo kweehamburger zikaMcDonald. Ubuncinci buqhubekile kwiintengiso ezintathu zikamabonwakude ezibandakanya uScott Ronald McDonald ndithetha inkwenkwana ukuba ijonge naye kunye nokwamkela ukutya, nangona umama womntwana emxelele ukuba angathethi nabantu angabaziyo, kwaye uRonald ubethelela ukuya enyangeni ngokubamba icala lomkhombe werokethi.
UFat Ronald McDonald wafumana isihlangu
Imifanekiso kaGetty URonald McDonald waye wabethwa yinkampani, kwaye nje ukuba amathuba omlinganiswa abe cowboy okanye spaceman zichithwe, izicwangciso zazisenziwa kungekudala zokuthengisa i-clown kwilizwe lonke. Kodwa ngaphambi kokuba yenzeke loo nto, uMcDonald's wayeza kuthatha indawo kaScott ngo-clown owenziwe ngokutsha, odlalwa ngumdlali weeseksi odumileyo we-Ringling Brothers, uMichael 'Coco' Polakovs, obizwa ngokuba uza nembonakalo esisiseko yobuso obumhlophe, obomvu-obomvu, omthubi enxibe i-jumpsuit enxibe uRonald osondele kakhulu kwi-clown sonke esiqhelene nayo namhlanje.
Yintoni isizathu sokuba uScott anikwe isiliphu sakhe esipinki? Ngelishwa, ubhedu oluphezulu eMcDonald's ndicinge njengomenzi ophantsi , NjengoCoco omde omde kunye nobhityileyo, kungangcono ukuba ubambise umhlekisi oqeshelwe ukuntywilisela iifriji zaseFrance kunye nobisi kubantwana. Njengoko izicwangciso ziqhubele phambili ukusebenzisa umlinganiswa kwizibhengezo eziza kuthi zenze uhlanga, inkampani yayixhalabile kukuba ukufumana abalinganiswa abaneleyo beScott kwimarike nganye ukubonakala kwiindawo zayo zorhwebo kunokuba nzima ngakumbi. UScott uxelele Ijenali yeWall Street , 'Yayiyinto ebuhlungu leyo. Ndatyeba kakhulu. ' Ngethamsanqa kuScott , kwakungekho mfuno zingaphezulu kwe-NBC, apho wayekhonza khona njengombhali wezulu kwi Namhlanje Bonisa ye Iminyaka engama-35.
Akululanga ukuba nguRonald McDonald
Imifanekiso kaGetty Abadlali abadlale indima URonald McDonald, (kwaye ngandlel 'ithile uphume kwizivumelwano ezingachazwanga,) xelela iseti yemithetho engqongqo yokugcina uphawu luye kwimigangatho yokuhlangana. Inyaniso Fiend uxela ukuba umlingisi uGeoffrey Giuliano, owayenxibe i-wig ebomvu kwii-70s, wayekhathazeke kakhulu kukuxelela abantwana ukuba ii-burger zivela kwindawo yemilingo ye-hamburger, endaweni yeenkomo. Omnye umdlali weRonald umncinci kuthintelwe ukuchitha ubusuku kwintolongo yaseSaginaw, eMichigan emva kokuba i-fender bender iye yamjongana namapolisa endawo. Ityala lakhe? Engalixeli igama lakhe laseburhulumenteni, elichaza ukuba nguRonald's xa enxibe isinxibo. Amapolisa aphela emvumela ukuba ahambe, ngokungonwabisiyo esihlutha thina uninzi lweyona mikhombe ibalaseleyo.
Emuva ngo-2003, uMcDonald waxelwa ukuba waqesha iRonalds ezingama-250 kwihlabathi liphela, abanye bonwabela iinkonzo zabaqhubi, abancedisi, kwaye mhlawumbi noonogada, ukukhusela ulutsha oluphosela amatye okanye abaqhankqalazi.
Yayingumhlekazi owaziwayo kunye nomlingo, Ewe Jaye, oncedise ekuphuhliseni iincwadi, URonald kunye Njani , kunye Imigaqo yeGolide yeSchmoozing , eya kuthi ikhokele yonke i-Top of Minds (TOMS), njengoko inkampani ibhekisa kwicadre yabo yokusebenza kukaRonalds. Ibhalwe 'iBoss Clown,' UAye Jaye wamisela imigaqo yeRonalds ebandakanya imiyalelo yokwenza isicelo sokwenza izithambiso, kunye nokuphatha abantwana abafuna ukuwolana - uRonalds bayalelwe ukuba babanike umva olula ngasemva endaweni yoko.
Omnye uRonald McDonald ukubalawula bonke
Imifanekiso kaGetty Ikomkhulu likaMcDonald lidume ngokuqina malunga neenkcukacha zento ekuqeshweni nasekuqeqesheni abadlali abadlala uRonald McDonald. Kwaye isizathu soko kungenxa yokuba ngokweMcDonald's, akukho badlali badlala le ndima . Isimo esisemthethweni senkampani kukuba uRonald McDonald yinto enye, oyinyani yokwenyani.
Umphathi wexesha elide, uJames Skinner, kanye waduma ngentlanganiso ukuba 'uRonald khange abekho kuba uphume ebaleni exakekile esenza umsebenzi kwaye esilwa nabaqhankqalazi,' eqhubela phambili umbono wokuba umlinganiswa wayengomnye, umntu wokwenyani. Xa ucinezelwe impendulo malunga nendlela uRonald akwazi ngayo ukubonakala kwimisitho emininzi kwihlabathi liphela ngemini enye, uMcDonald wakhupha ingxelo, evela kuRonald kunjalo, esithi 'Ukuba bendikuxelele zonke iimfihlo zam, ngekhe babe yimfihlo kwakhona. Masithi nje phakathi kwam, mna noSanta, ngumlingo. '
Ngokwe- Ijenali yeWall Street , Inkampani iyakwazi ukugcina inkohliso kaRonald njengomntu omnye ngokuqinisekisa ukuba akukho Ronalds babini bafotwayo okanye bavele esidlangalaleni kunye. Ngapha koko, ekuphela kwendawo abanokuthi babonwe kunye kuyo iya kuba kwindibano yenkampani e-Oak Brook, e-Illinois. Ingqungquthela yayingeyonto yonke eyonwabisayo kunye nemidlalo yeqela labadlali, ababeka emngciphekweni wokuvavanywa okanye bagxothwe ukuba abawuphumelelanga umthetho ongqongqo, uRonald.
URonald McDonald ufumene imali enkulu eJapan
Youtube Ngelixa uphawu lukaRonald McDonald lubekwe emgangathweni kwiinkcukacha zenkampani, kukho amanye amazwe apho uRonald McDonald sonke siyaziyo kwaye siyabathanda banokuba nomfanekiso owahluke kakhulu.
E-Japan, uRonald McDonald ubizwa nje 'UDonald McDonald,' uguqulelo olwalungelulo ulwimi olwaluza kuba ligama lakhe elipheleleyo ngesiJapan, kwaye yayilulwimi lwesiJapan olwalusele luqhelene noDonald Duck. Nye Umkhankaso wentengiso waseJapan Uye wacinga umlinganiswa ukuba abandakanye isinier, iinguqulelo ezincinci zeclown, ii-sans makeup, ezibonakala ngathi ziyi-hip, iinguqu eziguqa ngokwesini zikaDonald, okanye mhlawumbi ebefuna ukuba zezakhe Bazi kwaye intomba . Izibhengezo zesandwich kaTomato McGrand zibonisa isimboli engamashumi amabini anamaqhina kwiinguqulelo eziphezulu zeempahla zikaRonald, kunye nencinci, ingxelo yabasetyhini kaDonald enikela ngetanki elinemigca ebomvu namhlophe.
Indoda eyayikhokele eli phulo, yaziwa njengo 'Kazoo,' inyanzelisa ukuba ibingazami ukwenza umntu obhinqileyo uRonald McDonald, kodwa endaweni yoko inike inkcubeko eyaziwayo yaseJapan yomdlalo wempahla 'yecospre'. UKazoo uthi eli phulo belihambele phambili kakhulu, kangangokuba 'libekwe kwindawo yokuqala njengamantombazana aphakamileyo.'
IMcDonaldland ayisekho
I-Instagram Ukuba ubukhula ukusuka kwi-70s ukuya kwi-00s yokuqala, ngaphandle kwamathandabuzo uRonald McDonald owaziyo kwaye uyamthanda unxulunyaniswa iwacky gang yabagxeki Uhamba kunye noMcDonaldland. Kwiintengiso zikazwelonke zikamabonwakude, abantwana baziswa nge Umlingo owakhiwe ngabahlobo bakaRonald NjengoSodolophu uMcCheese, iGosa uBig Mac, kunye noNjingalwazi, besilwa nokuthandwa kwesonka esihlohliweyo uCaptain Crook kunye neHamburglar. I-Grimace, u-Ronald's port palpur pal, waqala njenge-shake-steal, i-villain enezixhobo ezine, kodwa ekugqibeleni wanyuselwa ku-Ronald's buddling buddy. Kule minyaka, abanye abalinganiswa bapheliswa, kodwa abalinganiswa abatsha baziswa, njengoBirdie othanda isidlo sakusasa, i-McNugget Buddies, uShamrock Shake-fan uMalume O'Grimacy, kunye ne-alien surfer-dude CosMC.
ophethe ikhitshi lokutya lokwenyani
Ngelishwa, iMcDonaldland, yavala iingcango zayo zobugqi ngo-2003, xa uMcDonald watshintshela amagiya kwiphulo elithi 'NdinguLovin' It 'osenokuva ujinga ezindlebeni zakho namhlanje. Ukuba uziva ungonwabanga, unako ukubandwendwela Indawo yokudlala kaMcDonald egugileyo , Ifakwe i-carryel ye-Fry Guys, okanye iGosa le-Big Mac ejele. Izicwangciso zokuphinda uvelise omnye wabalinganiswa beMicDonaldland, iHamburglar, ngo-2015, badibana nohlolo oluxubekileyo, kwaye asibonanga ziphi na ezinye iintengiso ezibonisa inyathelo lokuphila, imodeli eyindoda eyanxiba impahla yesela le-burger.
UMcDonaldland wafumana uMcSued
I-Instagram Ukuqhagamshela iithoyi zikaMcDonaldland ekutyeni ekujoliswe kuzo ngumntwana ekupheleni kweminyaka yama-70s kwatyhala umhlaba IMcDonaldland-mania kwenye stratosphere. URonald kunye neqela lemigulukudu babonakala kwiiglasi zokusela, kwimidlalo yebhodi, kwimpahla yesikolo, kumanani ezinto ezenziwayo, kwizambatho, nakuzo zonke izinto zasendlini. Inkqubo ye- IMcDonaldland Fun Times yayipapashwa amaxesha amathandathu ngonyaka, kwaye ibonakalisa iipuzzle, iziqhulo, kunye nemisebenzi yezandla. Imidlalo yevidiyo yasekhaya efana UMcDonald's Treasure Land Umdlalo wokuzonwabisa kwaye I-M.C. Abantwana zenzelwe iiSega kunye neeNintendo zeNkqubo zoLonwabo. URonald wavela kwiscreen esikhulu kwifilimu ka-1988, Mac kunye nam .
Kodwa iMcDonaldland ethatha umhlaba ngoqhwithela isondele kakhulu ukuba ingenzeki kwaphela.
IMcDonaldland yayibonakala imiselwe intshabalalo xa kwakuthathwa oko UMcDonald's wayephule izimvo kunye nokufana I-Sid kunye noMarty Krofft's HR Pufnstuf. Ukufana phakathi kwabalinganiswa kunye nehlabathi bekunzima ukuphoswa, ngakumbi uSodolophu uMcCheese ufana no-HR Pufnstuf ngokwakhe, ogqitywe yintloko enkulu kunye nebhanti yedolophu. Abaphathi bezentengiso bakaMcDonald khange baphike ukuba babebonisene nabavelisi uSid noMarty Krofft ukwenza iMcDonaldland, kodwa bathi bayirhoxisile iprojekthi. Ukuhlikihla ityuwa engaphezulu enxebeni, uMcDonald waqhubeka nokuqesha ababesakuba ngabasebenzi beKroffts, kunye neqonga labo lokudlala ilizwi.
Amatyala ambalwa eenkundla ahlala phantse iminyaka eli-14, kunye nokuhlawulwa okukhulu kwiiKroffts kamva, uMcDonald uqhubeke ngokufaka uphawu kwindalo ezaliswe yiRonald's psychedelic, hamburger.
buyinyani kangakanani amaphupha amabi ekhitshini
URonald McDonald 'wayemkhulu kunoYesu'
Imifanekiso kaGetty Ekuphakameni kokuthandwa kukaRonald McDonald, xa umntwana enokufuna ukuzidla ngokuzonwabisa ngebhokisi yesidlo sasemini esikolweni eneempawu zakhe, uRonald McDonald kwathiwa mkhulu kakhulu, wayedume kakhulu kunoYesu. IVeki yokuThengisa wenza esi sibhengezo kwintloko ka-1995, xa uphando lwentengiso lwabantu abangama-7,000 kumazwe asibhozo lwafumanisa ukuba baninzi abantu abayiqondayo imiqondiso kaMcDonald's kunaleyo yobuKrestu. UMorgan Spurlock wangqina ukuba eli nqaku liyinyani kuxwebhu lwakhe luka-2004, Ubukhulu obukhulu kum , kwisiqeshana Apho abantwana besikolo bonke bayaqonda ukuba ngubani uRonald, kodwa benze impazamo ngomfanekiso kaYesu ngoGeorge W. Bush.
U-Eric Schlosser othengisa kakhulu, Ukutya okukhawulezayo kweSizwe: Icala elimnyama laso sonke isidlo saseMelika , ngo-2001 ukubhentsisa kunye nokuhlomla kwimeko yobambiswano lokutya kwaseMelika, iinkcukacha zokunyuka kukaMcDonald kwelona ziko laziwayo kwihlabathi. Ukuchitha imali ethe xhaxhe kwintengiso kunye nentengiso kunanoma yiphina umntu okhuphisana nayo, uMcDonald wamisela uRonald McDonald kwi-superstar enokuchongwa ngama-96 eepesenti yabantwana baseMelika, abasesikolweni. Umntu oyintsomi kuphela owaziwayo, ngokukaSchlosser, wayengomnye umlinganiswa onxibe ngombala obomvu nomhlophe - uSanta Claus.
URonald McDonald akatyi kutya kukaMcDonald
I-Instagram Ngo-2013, ngoko-CEO uDon Thompson Uyalile ukuba inkampani inegalelo ekutyebeni kakhulu , Ebonisa i-tidbit enomdla kakhulu malunga ne-mascot eyaziwayo yenkampani-URonald McDonald ngokwakhe akaze abonwe esitya ukutya kwindawo yakhe yokutyela. Wabiza uRonald njengomhlekisi nje 'omele uthando lwethu.' Umphathi we-2007, uJim Skinner, wabanga ngelithi 'uRonald McDonald akazange athengise ukutya ebantwaneni kwimbali yobukho bakhe.' Isiteyitimenti esothusayo esiqwalasele u-Ronald wokuqala wakhupha i-burger yonke-wena-ungatya i-burger kwibhanti yomlingo, kunye ne-70s Ronald kolu rhwebo inokubonwa ngokucacileyo ingena kwi-cheeseburger kaMcDonald. Kodwa le nkampani iye yenza intshukumo ebonakalayo ekumeni kude uRonald ekutyeni ekucingelwa ukuba akahambi ngale minyaka idlulileyo. Ugqirha uGeoffrey Giuliano, ovele njengoRonald emva kweminyaka yama-70s, utshilo akazange avunyelwe ukuba atye ukutya ngelixa esimilo, kuba kwakuza kubonakala 'kungafanelekanga.'
Ngo-2014, uMcDonald's Becca Hary uxelele Iposi leHuffington ukuba xa uRonald ebonakala esidlangalaleni 'ujolise ekusasazeni uvuyo kunye nokumamatheka.' Kwaye ekuphenduleni kokugqibela kwiimfuno zomhlalaphantsi kaRonald? Umphathi omkhulu kaMcDonald, uSteve Easterbrook, uxele kwintlanganiso yabanini zabelo ka-2015 ukuba uRonald akunyanzelekanga ukuba azikhathaze ngokugcwalisa ukungabikho kwemisebenzi. Malunga noRonald, uRonald uhlala apha, utshilo.
Abantu bayithiyile ihipster uRonald McDonald
I-Instagram Ngo-2014, uMcDonald wavakalisa ukuba i-clown eneenwele ezibomvu iya kuba ukufumana ugcino . Umyili wempahla ka-Tony ophumeleleyo kwi-Broadway Omhle kunye nesilwanyana uhlaziye ukubonakala kukaRonald nge blazer ebomvu ebomvu kunye ne bowtie. Umdlalo wakhe ongekho sesikweni, kunye nomdlalo weqonga ubandakanya i-windbreaker etyheli enemikhono emide enemigca yeelekese. Izihlangu ezinkulu ezibomvu? Ezi zihlala zinjalo.
Elinye ibango elikhulu elenziwe yinkampani ngo-2014, ukukhuthaza uRonald omtsha? Kuyabonakala ukuba, icebo yayikukuqinisa ubukho beendaba zika-Ronald, kunye nenkampani icaphula uRonald njengoko esithi, 'I-Selfies, ndiza apha!', Kunye nesithembiso sokuthumela i-tweet egameni likaRonald esebenzisa i-hashtag, #ronaldmcdonald. Ngelishwa, inkampani ayiyophulanga i-intanethi ngendlela ebebeyinqwenele ngayo ekuqaleni, mhlawumbi kuba Abantu abaninzi bathathe iTwitter eneengxelo ezigqityiweyo malunga nokwenza kwakhe. Omnye umsebenzisi wathi, 'I-clown eyoyikisayo kwibhantshi enexabiso eliphantsi iseyinto ehlekisayo.'
Ngelixa engenakho ukubakho kwi-Twitter nakwi Facebook , URonald unezakhe I-Instagram iakhawunti, eqaqambisa imisebenzi yakhe yesisa kunye nokugxila emzimbeni ejikeleze umhlaba.
Ukubuyela umva kusenokwenzeka ukuba kuthumele ukupakisha kukaRonald McDonald
I-Instagram Ngokuqinisekileyo iMcDonald's akukho mntu wasemzini oza kubuyela umva ngaphezulu kwamaxabiso esondlo, okanye ukunqongophala kwawo, ekutyeni iyathengisa.
Inkwenkwezi kaRonald McDoanld yayisele iqalile ukonakalisa kancinci ngo-2010, xa Ukuvunywa koxanduva kuShishino ifumanise ukuba phantse isiqingatha sabo bonke abantu baseMelika baziva ukuba lixesha lokuba u-burger-lovin 'clown axhome izihlangu zakhe ezibomvu. Isizathu? 'Lo mhlekisi akanguye umhlobo wabantwana bethu okanye impilo yabo, utshilo uDeborah Lapidus, isithethi seqela, ebize uRonald ukuba' nguJoe Camel omiswe nzulu ngenkulungwane yama-21. ' Iwebhusayithi yenkampani ikhokelela kwi-eBook enamaphepha angama-32 ebizwa ngokuba Ukuhlekisa ngeMpilo yaBantwana, Ityala likaRonald McDonald's umhlala phantsi , Ukuchaza ukuba uRonald uhambelana njani nesifo sokutyeba kakhulu.
Ngaphezu kwama-550 oogqirha kubonakala ukuba bavumile nge-poll, kwaye wabhala ileta UMcDonald ucela inkampani ukuba 'iyeke ukuthengisa ukutya okungafunekiyo ebantwaneni,' kwaye ibanga ukuba 'URonald uthabathela ingqalelo abantwana ngcono kunaye nabani na.' Ileta yavela kwiintengiso ezipheleleyo kumaphephandaba phesheya kweMelika.
Kwaye inokuba isebenzile. Ngelixa uRonald McDonald esenokuba ngobuso kwimibutho yesisa kaMcDonald, akasabonakali ebusweni bukaMcDonald's. Akakho kubo iwebhusayithi , kwaye khange ivele kubo Imidiya yokuncokola iminyaka.
