Imifanekiso kaGetty IBig Mac yeyona hamburger idumileyo ehlabathini. Ukusukela ekudalweni kwayo kwangoko emva Ekupheleni kweminyaka yama-60s , kuqhubekile nokwenza iMcDonald's ibala elingenakubalwa leedola kwihlabathi liphela kwaye ayisiyonto imfutshane kwinkcubeko. Nokuba iresiphi (ezimbini zeenkomo zenyama yenkomo, isosi ekhethekileyo, iletisi, itshizi, iicumba, amatswele - kwimbewu yesesame yembewu) yinto ebonakalayo.
Ngaphandle kokuxhaphaka kwayo, nangona kunjalo, zininzi izinto zobukho beBig Mac ezingasaziwa ncam. Ngapha koko, ngaphaya kwegama layo, izithako kunye nencasa, kuya kuba kufanelekile ukucinga ukuba abantu abaninzi abazi konke malunga nebali lobomi beBig Mac. Ukusuka kwimbali yayo, ukuya kumdali wayo, kwimpembelelo yayo kwilizwe lezoqoqosho, ifuthe elinalo emzimbeni womntu nakwinkokeli yehlabathi engenakukunceda ukuzitya ebhedini, nazi iinyani ezimbalwa ezingacacanga malunga noMcDonald's isidlo seflegi.
Umdali wayo akazange afumane umhla wokuhlawula omkhulu
Twitter I-Big Mac yadalwa nguJim Delligatti, i-franchisee kaMcDonald, ngo-1967. Yenzelwe ukuba ibe yiyo imbangi yesandwich ka-Burger King, i-Whopper, kwaye yayiza kwenziwa ngu-Delligatti esebenzisa kuphela izithako esele zifumaneka kwiikhikhini zikaMcDonald (ngaphandle kwala mabhontsi embewu yesame- wawafaka ngaphakathi). Nguye oweza kunye noyilo oluphindwe kabini kunye nokugqibezela isosi ekhethekileyo ngoku. Emva kokuzisa i-Big Mac kwi-franchise yakhe, inzuzo yakhe yenyuka. I burger yaya kwilizwe liphela emva konyaka.
Ngaba isonka sengqolowa siphilile
Ngelixa wayenokonwabela ukuvuna ezo nzuzo, nangona kunjalo, uhlobo lwenkqubo yecandelo lwaluthetha ukuba yayinguMcDonald's owenza imali enkulu kuyilo lwakhe, hayi uDelligatti ngokwakhe. Ngokutsho kwakhe, ngelixa iqumrhu lisebenzisa imali ngenxa yempumelelo ka-Big Mac, wanikwa okungaphezulu koko kwipleyiti . Nangona kunjalo, uDelligatti kuthiwa utye ubuncinci i-Big Mac ngeveki, kanye ukuya kuthi ga ekufeni kwakhe ngasekupheleni kuka-2016.
Kwakungasoloko i-Big Mac
Imifanekiso kaGetty Nangona igama elithi 'Big Mac' ngoku lihle kakhulu elingenakwahlulwa kwimbonakalo kunye nencasa ye-McDonald's flagship burger, bekungasoloko kubizwa njalo. Xa uDelligatti eqala ukwenza isandwich, wathi igama layo nguAristocrat , mhlawumbi ukwenzela ukuqaqambisa imeko yayo ye-deluxe kwimenyu. Ayiphumelelanga ukubamba abathengi, nangona kunjalo, ubukhulu becala ngenxa yomoya ongenakuphepheka we-elitism oya kuyifumana emva kokuthiya iburger emva kodidi lwentlalo olulawulayo. I-Aristocrat yaphinda yathiywa igama kwathiwa yiBlue Ribbon Burger- kodwa oku akukwazanga ukubamba iintliziyo neengqondo zabathengi.
Ekugqibeleni, ngo-1967, unobhala wentengiso oselula ogama linguEsther Glickstein Rose weza negama elithi Big Mac emva kokubekwa kwindawo phambi kwentlanganiso ebalulekileyo, ngokwentsomi. Njengoko kulindelekile kwihlabathi lama-60s eentengiso zaseMelika, igalelo lakhe alihoywanga ngaphandle kwempumelelo entle yegama. AbakwaMcDonald ngekhe bayamkele inqanaba likaRose kweli bali kude kube ngo-1984.
Kudala kukude kunokuba ucinga
Imifanekiso kaGetty Ukuqala kokukhonzwa kuzwelonke ngo-1968, iBig Mac yabhiyozela iminyaka engama-50 yasungulwa ngonyaka ka-2018. Ukubhiyozela, iMcDonald's yazisa iMacCoin Ingqekembe yesikhumbuzo enikwe abathengi abathenga i-Big Mac nakweyiphi na kwiindawo ezili-14,000 ezithatha inxaxheba. Kwinto enokuthi ichazwe njengelinge elilahlekileyo lokudala uqoqosho oluzimeleyo, iMacCoin inokusetyenziselwa ukuthenga enye iBig Mac.
I-MacCoin nganye ibonisa enye yeendlela ezintlanu ezahlukileyo zoyilo, nganye kuzo ibimele ishumi kwimbali ye-Big Mac. Ingqekembe yama-70s yayiphefumlelwe ngamandla eentyatyambo, ingqekembe yee-80s yayinoyilo lobugcisa be-pop, ingqekembe yama-90s yayinoyilo olungaqondakaliyo, kwaye ingqekembe yee-00s yabonisa itekhnoloji yexesha, ngelixa ingqekembe yee-10s zazimele ukugxila kweminyaka kunxibelelwano. Okubaluleke ngakumbi kukuba: ukusukela nge-Agasti ka-2018, iseti iphela inokuxhonywa kwi-eBay malunga ne- $ 80 , isixa esixabisa ngaphezu kwamahlanu amaMac Mac.
Inefuthe elikhulu kwezoqoqosho
Imifanekiso kaGetty Iziphumo zehlabathi liphela zeMac Mac enkulu zigqitha ngaphaya kweshishini lokutya. Ngo-1986, Uqoqosho yaziswa Isalathiso seBig Mac Isibonisi sendalo iphela sokuba ingaba iimali zehlabathi zihleli kwinqanaba labo 'ngokuchanekileyo'. Zininzi izinto ezinqabileyo zoqoqosho eziqhuba isalathiso se-Big Mac esisebenza ikakhulu ekuthengeni amandla ombane, avavanya ukukwazi amaxabiso otshintshiselwano kwinkqubela phambili ukuze ixabiso lemveliso ethile lifane kwimida. Kule meko, loo mveliso yi-Big Mac.
Oko kwavela njengentlekisa ngoku kwamkelwe ngoqoqosho lwehlabathi liphela, kwaye isalathiso seBig Mac ngoku samkelwe njengomgangatho wehlabathi kwaye sifundiswa kubafundi bezoqoqosho phantse kuwo onke amazwe. Ngumnqophiso wesibheno kwindalo iphela seMac Mac enkulu kunye nokuqondwa kwangoko kweburger kuyo yonke inkcubeko. Oko okanye umntu ongabondli abasebenzi Uqoqosho ngokwaneleyo.
Cinga ukuba ngubani owatya ebhedini?
Imifanekiso kaGetty Ukuba isasazeke njengokuba injalo, ayimangalisi into yokuba iBig Mac inabalandeli abaziwayo abambalwa. Mhlawumbi uninzi alothusi kuyo yonke into nguDonald Trump. Ngokwentatheli uMichael Wolff uxelele yonke incwadi Umlilo nobushushu , uMongameli wama-45 wase-United States of America uyakonwabela ukuchitha ubusuku bakhe ehleli ebhedini esitya ii-Big Macs kwaye ebukele umabonwakude. UWolff ubanga ukuba inyanzeliso likaTrump lokutya kumalungu okutya okukhawulezayo ayisiyonto nje yokunambitha, nangona-ekholelwa ukuba iyawanciphisa amathuba okuba abe netyhefu.
Owayengumphathi wephulo likaTrump uCorey Lewandowski ubanga ngaphambili ukuba kaMongameli Uku-odola rhoqo eMcDonald's zii-Big Macs ezimbini, ezimbini zeFayile-O-Intlanzi kunye nobisi lwetshokholethi. Kwaye kwezopolitiko owaziwa kakhulu kwihlabathi liphela uzisa njani ii-Big Macs zakhe kwitafile yakhe (okanye ebhedini)? Ngokuthumela oonogada bakhe ukumfumanela, ewe. Yonke loo nto iyavakala ngokuchanekileyo.
IMac Daddy
I-Instagram Ngexesha lokubhalwa, uDonald Trump ungaphezulu nje kweminyaka engama-72. Oku kuthetha ukuba, ukuba ebenokutya iMac enkulu yonke imihla ukusukela ngexesha lokuzalwa kwakhe kude kube kwinqanaba apho ufunda eli nqaku, ngewayengazange atye ezininzi iiMac Mac ezinkulu njengoDon Gorske .
UGorske, ohlala eFond du Lac, eWisconsin, wenza imbali ngo-2018 ngokutya i-30,000th Big Mac yakhe. Yena ngokwakhe ubanga ukuba i-burger imele kwindawo ethile malunga neepesenti ezingama-90 ukuya kuma-95 zokutya kwakhe konke, kwaye inyanzelisa ukuba icholesterol kunye noxinzelelo lwegazi alukhange lusokole kuyo. Ukusukela ngo-1972, uGorske uhambe iintsuku ezisibhozo kuphela engakhange ayitye iMac Mac, kubandakanya neyokuvalwa kwendibaniselwano yakhe ngexesha lekhephu, nangomhla wokusweleka kukanina. Ngomhla awadla ngawo i-30,000th, uGorske wanikela ngokufutshane kwisihlwele esincinci esasizokubukela, ngaphambi kokuba athenge i-30,001st yakhe kwaye abuyele ekhaya kunye nenkosikazi yakhe. Umfazi wakhe ohluphekileyo, ohluphekileyo.
Imfihlelo yesosi
Imifanekiso kaGetty Isosi ekhethekileyo ye-Big Mac ngokungathandabuzekiyo njenge iconic njenge-burger uqobo. Kuqala kuphuhliswa nguJim Delligatti emva '67, ifomula yayilungiswe kakuhle kwiminyaka embalwa phambi kokuba kugqitywe ngeresiphi yokugqibela . Iresiphi yatshintshwa ngo-1991 ngaphambi kokuba ibuyele kwantlandlolo ngo-2004. Ngokwendalo, ukufihlakala kweresiphi yesosi kuyenze yanentsomi - kwaye ngo-2016, ibhotile yokuqala yesosi eyimfihlo yase-UK yathengiswa kwi-eBay kaMcDonald's. Ithengiswe nge phantse i- $ 100,000 , apho ikhonkco lanikela khona kwizibonelelo zesisa zikaRonald McDonald House.
Indawo yokupheka Imnandi ufundise ukuba Isosi enkulu ye-Mac inemayonnaise, igherkin relish, iviniga emhlophe, ipepile emhlophe, isardard, itswele umgubo, umgubo wegalikhi kunye nepimenton. Nokuba ichanekile kangakanani, kungcono kuwe kunokuba isosi yokwenyani, yona- ngokwe-2017 evuzayo - izaliswe zioyile, imibala, izinto ezisigcinayo, iiemulsifiers kunye nesiraphu yengqolowa (kunye nezithako ezingama-33 zizonke).
Yenziwa yintoni iMac enkulu emzimbeni wakho
Imifanekiso kaGetty Nantsi into engayi kothuka: ngaphandle kwento umhlali waseWisconsin anokukuxelela yona, iiMac Mac ezinkulu ayikulungelanga . Ngokwenyani kakhulu, ayikulungelanga. I-infographic ikhutshiwe ngo-2015 zichaza ngokuthe ngqo iziphumo zeburger emzimbeni wakho. Ngaphakathi kwimizuzu eli-10, ingqondo yakho ikhupha ukunyuka kweekhemikhali ezinje nge-dopamine, eyonyusa amanqanaba akho okonwaba kwaye ikwenze uzive ufudumele kwaye ungonwabanga.
Emva kwemizuzu engama-30, umzimba wakho utsala emanzini ukuzama ukulinganisela isodiyam osandula ukungenisa; Ngenxa yoko, intliziyo yakho ibetha ngokukhawuleza ukumpompa igazi emzimbeni. Emva kwemizuzu engama-40, amanqanaba eglucose aphelileyo abangela i-insulin spike kwaye ikunike indlala, ikwenze ufune ukutya okungakumbi. Ukucolwa ngokupheleleyo kwe-Big Mac kuthatha ngaphezulu kweentsuku ezintathu, kwaye eyona nto ihlala ixesha elide- amafutha atshintshayo-athabatha iintsuku ezingama-51 ukucola ngokupheleleyo.
izithako kumbethe wam mtn
Xa ubungakanani obunye babungonelanga
Imifanekiso kaGetty Ngo-2016, iMcDonald's Ndizamile ukongeza izinto ezimbini ezintsha kwimenyu yayo : iGrand Mac kunye neMac Jr. Kwiinzame zokuphinda impumelelo kaBurger King kunye nezinto zabo zeWhopper ezilungisiweyo, iqumrhu labhengeza ukuba liza kuqala ukuthengisa iinguqulelo ezinkulu nezincinci zeBig Mac. I-Grand Mac iya kwenziwa nge-1/6 lb. patties ngelixa iMac Jr. yayiza kwenziwa nge-1/6 lb. patty. I-Big Mac yoqobo, ekubhekiswa kuyo, yenziwe nge-1/10 lb. patties.
Nangona uMcDonald wayenethemba lokuba izinto ezintsha zemenyu ziya kuqinisa isiseko sabathengi abalambele ukhetho, uphononongo lwaluxutywe okona kulungileyo. Ushishino ngaphakathi kuchaziwe iMac Jr. 'iyinto encinci,' nje 'njengesiqhelo somntu oyedwa kunye ne-Big Mac sauce.' Ngelixa iGrand Mac 'ininzi yokuphatha' kwaye 'itad kakhulu.' Ngaphandle kokuba unengxaki enkulu kubungakanani besahlulo seBig Mac uqobo, kubonakala ngathi kungcono ukuba ubambelele kwinto yoqobo.
Ikhitshi le-cutthroat ngasemva kwemiboniso
UMcDonald ufumene umyalezo, kwaye izinto ezinamaxesha amancinci azange zongezwe kwimenyu esisigxina.
Kwakukho i-ATM enkulu yeMac
I-Instagram Njenge McDonald's ngokwayo, iBig Mac ihlala ithathwa njengophawu lobungxowankulu baseMelika. Kunye nemibono njengeATM enkulu Ukubotshwa ngeenxa zonke, ngaba kuyamangalisa? Yile nto kanye ivakala ngathi: isixhobo esizenzekelayo sokuhambisa ibhega esibekwe kwindawo enqumlayo eBoston kusuku nje olunye, phaya emva ngo-2017. Ngelixa ii-burger ezikhutshiweyo bezingahlawulelwayo (ibiyinto ye-PR, emva kwayo yonke loo nto), i-ATM iyakuthatha Ukuphatha i-Twitter kunye nokufuna imvume yokuthumela kwiakhawunti yakho ngaphambi kokukunika iburger yakho. I-tweets ezithunyelwe ngaphandle ziya kubhengeza kakhulu i-Big Mac, zixubusha ngemimangaliso emininzi kaMcDonald's kunye neeburger zayo ezintle. Ubulindele ntoni, nangona kunjalo? Akukho nto injengesidlo sasemini sasimahla.
Ngelishwa, i-Big Mac ATM yayiyi-gimmick eyodwa kwaye ayiphindwanga okoko. Ungalindeli ukuba uMcDonald uza kufaka ezi zinto kwisikhululo sakho segesi nanini na kungekudala.
Inemyuziyam yayo
I-Instagram Ukuba uhlala ukholelwa ukuba eyona nto ilahlekileyo kumava e-Big Mac lithuba lokundwendwela imyuziyam esekwe ngokupheleleyo kwisandwich - unethamsanqa. Indawo yokutyela ebig Mac Museum ibekwe eMantla Huntingdon, ePennsylvania, kwaye inika iindwendwe ithuba lokuhamba ngembali yale burger iphakamileyo. NgokukaMcDonald ngokwabo , Amagqabantshintshi abandakanya 'owona mfanekiso mkhulu weBig Mac; imephu ye-elektroniki yeenyawo ezili-18; amatyala e-walnut ayilwe ngesandla azaliswe zizikhumbuzo zembali ezinomdla; Iiplathi ezisixhenxe zeplanethi yeescreen zokubonisa izikrini ezinee-vignettes malunga neMcDonald's, uJim Delligatti kunye noRonald McDonald House Charity; Iitafile zetheyibhile enemifanekiso kunye ne-trivia malunga nesandwich yesithathu; iyunithi yodonga esezandleni malunga ne-RMHC; kunye nemizobo yembali ethe saa ezindongeni zoncedo. '
Ukuba unethamsanqa ngokwaneleyo, unokuhlala phantsi kwindawo ekhethekileyo yokutyela iBig Mac Booth ukuze uzenzele inkampani 'yobomi obufana nobhedu kaJim Delligatti.' Kuba ngubani phakathi kwethu ongazange aphuphe ngokutya iburger kaMcDonald phantsi kobandayo, ukujonga ngamehlo endoda ephethwe kakubi?
Banokuba nekamva elimnyama
Imifanekiso kaGetty Ngaphezulu kweminyaka engama-50, iBig Mac iphumelele iintliziyo, yondla izisu, kwaye yavala imithambo kwihlabathi liphela. Kodwa yintoni elandelayo kwi-burger eyaziwayo emhlabeni? Ngoku ka IAtlantic , ikamva layo limfiliba. Ukuthengiswa kwe-Big Mac kwehle nge-4.6 yeepesenti ngo-2014, ngelixa i-intanethi yokukhohlisa ibango lokuba uMcDonald's wayephelisa i-burger yahlangatyezwa ngokuzimisela okumangalisayo kokwamkela ukudlula kwayo.
Ewe kunjalo, le yenye nje into esinokuyibeka ityala kwiinkulungwane zeminyaka - ngo-2016, Ingxelo kaMcDonald ukuba kuphela iipesenti ezingama-20 zemileniyali ezake zatya iMac Mac enkulu. Yonke into ilula xa sinokuyibeka ityala kwisizukulwana esincinci, akunjalo?
Ezinye iingxelo zibonisa ukuba iMcDonald's ithathela ingqalelo ukusika i-Quarter Pounder ne-Cheese, kunye nokuzimisela kwabo ukutsiba kumashishini amdaka afana neGrand Mac kunye neMac Jr.babonisa ukubanomdla othile kwicandelo lombutho. Nangona kungenakulindeleka ukuba siyibone i-Big Mac ibulawa ngokupheleleyo nangaliphi na ixesha kungekudala, utshintsho kwiparadigm ngokuqinisekileyo luye lwahlala kwenye indawo. Kwaye kusoloko kufanelekile ukukhunjulwa- akukho nto ihlala ngonaphakade.
