Youtube Ngelixa UKumkani weBurger Intengiso phesheya kwezilwandle inokukwazi ukugcina icala labaphulaphuli (kwaye ngamanye amaxesha ukuya ngaphezulu nangaphaya njengoko besenzile kutshanje ' Uthando loyisa konke 'Iphulo eFinland, elikwaziyo ukuluka isifaniso esihle sothando olungavumelekanga phakathi kwenkosi ethile edlamkileyo kunye Umhlekisi odla umhlala-phantsi ), IBurger King North America ayisoloko ikukugcina izinto zinencasa. Bakha i-2020 ngokusikhupha ngokuhamba kwexesha elibolayo leWhopper, emva koko baqhubeka nokuziphakamisa kweli hlobo liphelileyo ngokukhupha ividiyo emizuzu emibini Inkwenkwana enguYodel phambi komgaqo wekwayara wabantwana abanxibe iinkomo kwiimaski zerhasi, becula ingoma enomtsalane malunga nendlela ingqumbo yeenkomo eza kusitshabalalisa ngayo sonke. Izinto ezimnandi, ngokuqinisekileyo, kodwa intengiso ayikhange iqhubeke ixesha elide (ngaphandle kwe Youtube , apho ngokungathandabuzekiyo iya kusinda kwi-infamy engapheliyo).
Ke yintoni eyenze iBurger King yatsala le ntengiso xa bejamelene nesaqhwithi sokubuyela umva ngaphambili ngaphandle kokuqaqamba? Emva kwayo yonke loo nto, ukuba boyika uluvo loluntu, kutheni le nto beya kugcina i-mascot yabo engathandekiyo (engathandekiyo IAtlantic )? Ewe, uBurger King usenokungoyiki ukuba abantu bacinga ntoni, kodwa babonakala benengqondo eyaneleyo yokuyeka ukusasaza ulwazi olungelolokwenyani emva kokuba iimpazamo zabo zichaziwe kubo.
Yintoni eyayingalunganga ngamabango kaBurger King
Tim Graham / Getty Izithombe Umongo wentengiso (ngaphandle kwamaqhuqhuva e-fart kunye ne-surreal kiddie hoedown) kukuba i-methane eveliswa yinkomo yenkohliso ngoyena nobangela ubushushu behlabathi. Isibhengezo sikwatsho ukuba uBurger King uzakube esenza indima yabo yokulwa ukufudumala ngokutshintshela inyama yenkomo efumaneka kwi-lemongrass eyondliweyo ukunciphisa ukukhutshwa kwabo. Ngelishwa kwinkampani yokutya okukhawulezayo, njengoko amafama amaninzi kunye nososayensi bebonisile, zombini ezi zibango ziyingxaki, ukutsho nje okuncinci.
Omnye wabagxeki besibhengezo, uFrank Mitloehner, uprofesa kwiSebe lezeNzululwazi yezilwanyana kwiYunivesithi yaseCalifornia, eDavis Ithunyelwe , 'KUKHO. HAYI. THE. INKOMO. FARTS. ' Waqhubeka ke wachaza, 'Phantse yonke i-enteric methane evela ezinkomeni ivela kwi-belching. Ukucebisa ngenye indlela ukuguqula esi sihloko sezulu sinzulu sibe yintlekisa. ' Ukuhlaziywa kweZolimo okuZinzileyo kunye nokutya uyavumelana noMithloehner, esithi kuphela ziipesenti ezintlanu ukuya kwezili-10 zokukhutshwa kwemethane yenkomo ezivela kumgquba kunye nokuqunjelwa, ngelixa eziseleyo ezingama-90 ukuya kuma-95 ekhulwini zivela kwimivumba. Ngapha koko, i-methane yezolimo ayingowona mthombo uphambili wegesi eluhlaza, njengoko e-US nase-Canada inika ingxelo malunga neepesenti ezili-10 zazo zonke izinto ezikhutshwayo (kwaye ngepesenti ye-10, ziipesenti ezingama-44 kuphela ezivela esiphelweni senkomo. ). Kwaye ukongeza i-lemongrass kukutya kweenkomo kunyango-konke ukunyanzeliswa kwabo, njengoko iziphumo zophando oluqhubekayo zingakhange zibonakalise ukuba ziyinyani.
Abanye kwishishini leenkomo baziva behlaselwa sisibhengezo
Ifoto nguEvan Agostini / Getty Izithombe Kwakamsinya nje ukuba kuphume intengiso yeenkomo zeBurger King, kwavakala i-chorus yoqhanqalazo kubantu abakwishishini lezolimo abavakalelwa kukuba batyholwa ngokungafanelekanga ngokonakalisa indalo (nge ZONKE ). Ngethamsanqa, abaphathi beBurger King babezimisele ukumamela izikhalazo ezifanelekileyo, kwaye iGosa eliyiNtloko lezeNtengiso kuFernando Machado lalinomnxeba weZoom kunye neFarm Babe (aka Michelle Miller) oxoxa ngeengxaki. Ngexesha lokufowuna uMiller akazange akhombise kuphela iimpazamo eziboniswe kwintengiso, kodwa nokuba wayeziva engalunganga kangakanani na ngabo ukuhlasela ishishini leenkomo. Uxelele uMachado, 'Thina kwezolimo sihlala siziva sihlaselwa ... kuya kuba mnandi ukuba neempawu esizibulela kuzo kwaye sibonise umsebenzi esiwenzayo. Siphakamise, musa ukusidiliza. Ngaphandle kwamafama, uBurger King akanayo inyama yenkomo kwaphela. '
Drovers Ithi le nkampani iye yafikelela nakuMitloehner, yaza yabuza unjingalwazi wesayensi yezilwanyana ukuba achaze iziphoso ekugxekeni kwabo. Ukuphendula le ncoko, uBurger King akagcinanga nje ngokutsala intengiso, kodwa uvumile ukuba abonisane nabo nakweyiphi na intengiso yexesha elizayo ababecinga ngayo ngokusekeleze kwimveliso yabo yenkomo. Le ndawo ithengiswayo ithi unjingalwazi uxelele iindaba zonomathotholo kwezolimo iAgritalk, 'Bacele ukuba ndisebenzisane nabo ukuze ndenze uphando olusekwe kwisayensi kwelinye icala kwaye ndikhuphe unxibelelwano- kwaye ndilujonge phambi kokuba lufike ebantwini. Enkosi, Burger King! Ukutsala intengiso kunye nokuzibophelela ukwenza ngcono yayiyeyona mooo ove ilungileyo.
