Inyaniso engaziwayo yeKing Burger King

Kunzima ukuthelekelela umhlaba ngaphandle kweBurger King, indawo apho ungaya khona ukonelisa umnqweno wento enenyama, ityuwa, ukugcwalisa kunye nokukhawuleza. I-Whopper okanye i-Big Mac yenye yeengxoxo ezindala zexesha lesidlo sasemini, kwaye nokuba uthe wawa ngokuqinileyo kwicala le-Whopper, kusenokwenzeka ukuba kukho ezinye izinto ongazaziyo-okanye ongazikhumbuliyo-malunga nale ntandokazi yaseMelika.

Ngaba uyazi, umzekelo, bekungasoloko kuthiwa yiBurger King? Ikhonkco laqala ngo-1950 eFlorida, kwaye labizwa I-Insta-Burger King emva kwesinye sezixhobo zabo eziphambili: isitovu esibizwa ngokuba yi-Insta-Broiler. Xa i-Insta-Broiler yahamba ngendlela ye-dodo yaza yathatyathelwa indawo yi-flame-broiler edumileyo ngoku, igama alizange lenze ngqondo ngakumbi. Yaba yiKing Burger nje ngo-1961, kwaye akuzange kube kudala emva kokuba oko kwabizwa ngokuba ziiBurger Wars zaqala. Ke, yintoni enye ongayaziyo malunga nesi sigebenga sikhawulezayo sokutya?

Idini le-Whopper lalikhohlakele

Akonelanga ukufumana igama malunga nemveliso yakho, intengiso eyimpumelelo kuthetha ukuba abantu bafuna ukuyithenga. Yinto enzima ukuyenza kwimeko etshintsha rhoqo yezimvo zoluntu kunye namajelo eendaba ezentlalo, kwaye ngo-2009 iarhente yentengiso kaBurger King uCrispin Porter noBogusky bagqiba kwelokuba basebenzise i-Facebook njengeqonga lolunye urhwebo olungaqhelekanga lwentsholongwane. Benze iapps enikezela abantu isigqebhezana seWhopper yasimahla ... ukuba bacime abantu abali-10 kuluhlu lwabahlobo babo. Akukho nto inkulu, akunjalo?

Yintoni enokuba yayiyinto elungileyo kumnandi yajika yamnyama kancinci. Insiza ikwathumele imiyalezo kuye nakubani na ofumene inqanaba lomhlobo wabo kwibloko yokunqunqa, ebazisa ukuba ubuhlobo babo buxabiswe ngaphantsi kweshumi elinye leWhipper. Yhu.

I-Facebook ivale usetyenziso emva kweentsuku ezilishumi kuphela, isithi lolwaphulo-mthetho olukhulu lwabasebenzisi babo. Ngelo xesha, I-CNET I-app ifakiwe kwii-akhawunti eziphantse ezingama-60,000, ezingama-20,000 zabo bantu bafumana ii-Whopper zasimahla, kwaye abantu abangama-200,000 baziva kabuhlungu. Ngesiquphe, akusemnandi kangako.

Burger King vs Burger King

Wonke umntu uyazi ukuba ilogo ye-BK ijongeka kanjani, kwaye loo nto yenza iimpawu ezimnyama-mhlophe ze-Illinois Burger King ijongeke ngakumbi endaweni. Kukho ibali elingaqhelekanga apha, kwaye liqala ngevenkile ka-Queen Frigid ice cream eMattoon, eIllinois. Itshintshe izandla ngo-1952, kwaye xa abanini abatsha becinga ukuba bayokonwaba ngegama-'ukumkanikazi ngamnye ufuna inkosi ', IAtlas Obscura iingxelo - babiza iBurger King yabo entsha. Baye bathengisa igama e-Illinois ngo-1959, kwaye nangona enye iBurger King yayisele iqhubekile, yayingayenzanga e-Illinois okwangoku. Xa yenziwe, kwabakho ingxaki enkulu.

Yimeko yeklasikhi kaDavid ngokuchasene noGoliyati, kwaye kule meko, umfana omncinci waphumelela. Iinkundla zaseIllinois zigwebe ukuba uGene noBetty Hoots abanakugcina igama labo lokutyela kuphela, kodwa banikwa icandelo laseIllinois elilelabo. Inkosi enkulu yeBurger yayingavunyelwanga ukuba ivule indawo naphina ngaphakathi kweekhilomitha ezingama-20 zeHoots 'Burger King, kwaye xa befika kwiiHoots becela imvume yokuseka ivenkile ngaphakathi kwerediyo, imvume iyaliwe.

Iifry zabo esempilweni zinetanki

Babizwa ngokuba ziiSatisfries, kwaye Ixesha ithi naxa uBurger King ekhuphe ikhalori esezantsi, amaqebengwana amaxabiso aphezulu, bekukho nomqolomba apho ukuthengisa kuya kugqiba khona isiphelo . Baqala ukuvela kwiimenyu ngoSeptemba 2013, kwaye ngo-Agasti 2014, iindawo ezininzi bezisusa olu khetho lusempilweni.

Ukwaneliseka bekukho malunga neepesenti ezingama-40 ngamafutha angaphantsi kunye neepesenti ezingama-30 kwiikhalori ezimbalwa kuneefry zabo eziqhelekileyo (kunye neendleko ezingaphezulu), kodwa masikubeke oku ngokwembono: ukukhonza okuncinci bekusekho iikhalori ezingama-40 ngaphezulu kokunikezelwa okuncinci kwefry kaMcDonald.

Kwangelo xesha babelahla izinto ezonelisayo kwiindawo ezininzi, i-BK ikwabhengeze ukuba bazakubuya nenye imenyu: Iifry yenkukhu. Ixesha leMali ithi le microcosm encinci yokutya okukhawulezileyo kwezoqoqosho ngumboniso ogqibeleleyo wenye yezona ngxaki zinkulu kwishishini, kwaye kukuphiliswa okutyhalelwa ecaleni kwendlela ukuxhasa abo bangaphilanga- konke kwenziwa phantsi kwesigama sokunika abantu into bayafuna.

Baphosa umthunzi kubhuti omncinci

Ngo-2015, McDonald's wagqiba iminyaka engama 60. Yinto enkulu leyo, kodwa uMcDonald's ngoyena mntu ungumzali omncinci, kwaye u-BK uthathe isikhumbuzo njengethuba lokubakhumbuza abo bavule kuqala - ngeenyanga ezine zonke.

Njengenxalenye yokubhiyozela uMcDonald, bazise i-1955 Burger kunye nomxholo wethegi, 'Intlawulo apho yaqala khona.' Yayingcinga entle, kwaye Ukubeka iliso kwiNzululwazi yamaKristu uqaphele ukuba impendulo ka-BK yayinkulu njengoko yayinobulumko. Bathengisa uphawu lwabo 'ukusukela ngo-1954' kwangaxeshanye bathengisa uphawu lokuba 'yiNdlela Yakho,' kwaye baqala ukuyibeka naphi na .

Oko kubandakanya imikhankaso yentengiso yehlabathi, kwaye ngandlela thile, ngekhe ize ngexesha elingcono. Ushishino lweFox ithi ngo-2018, ukhuphiswano phakathi kukaBurger King noMcDonald lubethe lonke ixesha kwimarike yaseAsia, ke uphawu lwentengiso olutsha lwaqala ukuvela kushicilelo lwabo baphesheya kwezilwandle. Thatha loo nto, bhuti omncinci!

Benze eyona ntengiso inde yemizuzwana eli-15 kwimbali

I-BK inembali ende yezinye iintengiso ezothusayo, kwaye ngo-2017 zeza nezona zibalaseleyo kubo bonke. Umbono wawumhle kakhulu, kwaye wawungabandakanyi nje ukuthengisa, kodwa ukuqweqwediswa kwababukeli bezixhobo zeKhaya likaGoogle.

Inkqubo ye- Umbutho weNtengiso waseMelika iikhredithi arhente yentengiso uDavid enoluvo, kwaye yayijolise kwimiboniso bhanyabhanya emfutshane yorhwebo enomdlali obuza, 'Kulungile, Google. Yintoni isandwich yeWhipper? ' Nasiphi na isixhobo seKhaya likaGoogle elithathe iaudio siza kuphendula ngokufunda ukungena kweWikipedia kwiWhopper, kwaye sisimo sengqondo esihle semithombo yeendaba, akunjalo?

Ngokuqinisekileyo uGoogle akakhange acinge njalo, kwaye khange bakuxabise ukusetyenziswa kwezixhobo zabasebenzisi. I-Verge Ithi intengiso yayisebenza kuphela malunga neeyure ezintathu, de ikliphu yesandi yongezwa kuluhlu lwezinto iKhaya likaGoogle elingazukuphendula kuzo. Abantu bebesele bethathe ithuba lokuhlela i-wiki ye-Whopper ukubandakanya zonke iintlobo zolwazi oluthandabuzekayo, ukubonisa ukuba nezona zicwangciso zibalaseleyo zokuthengisa zinokunyathelwa, kodwa zifezekise iinjongo zokuqala. Kule meko, yayi malunga 'nokuthetha', kwaye ngokuqinisekileyo yathetha abantu.

Ewe wonke umntu uyayithiya imascot

INkosi yeBurger inokuba yeyona mascot yokutya inomdla kakhulu phaya, kwaye ukuba ikunika amaphupha amabi, awuwedwa. Umthengi uthathe i-poll ngo-2014 ukubona ukuba yeyiphi imascots yokutya abantu abafumene eyona inqabileyo, kwaye uthathe iipesenti ezingama-20 zeevoti (nazo phaya phezulu kunye neepesenti ezifanayo yayinguQuiznos Sponge Monkey kunye nohlobo oludala lukaRonald McDonald). Yongeza kwinyani yokuba inani elikhulu lezentengiso ezibandakanya uBurger King ngokuqinisekileyo yayizizibulala-mafutha, kwaye unemascot engaqhelekanga. (Ukuvuka ukumfumana ebhedini nawe ? Ngubani owayecinga ukuba licebo elihle elo?)

amaphiko amahle kwimpiko zenyathi

Ngo-2011, Umama uJones uxele ukuba sonke singalala ngcono kancinci ebusuku, sisazi ukuba uthatha umhlala-phantsi ngokusesikweni phakathi kwento uBK athe yayililinge lokuphinda aqwalasele iqhinga labo lokuthengisa. UKumkani akazange enze ukusikwa, kodwa yayiyiminyaka emine kuphela emva koko Umthengi wayebhengeza ukuba ubuyile ngaphambili. Nokuba ayiyonto ilungileyo leyo ixhomekeke kwindlela amelana ngayo namaphupha akho amabi ngokwenyani.

Ungandwendwela i-sauna yeBurger King

IBurger King ibinokuqala kwi-2016, xa bevula i-sauna yokuqala yokutya okukhawulezayo. Ifunyanwa eHelsinki, ayikabikho ngokupheleleyo kwicandelo lasekhohlo. I-Munchies yeVice Ithi malunga ne-2 yezigidi zeesauna eFinland, zitya abantu abamalunga ne-5.5 yezigidi. Kodwa inye kuphela igosa apho ungaya khona uyokuphumla, ukuba umqeshwa athathe iodolo yakho, emva koko ujonge i-Whopper kunye nezinye iifries ngelixa ubila ngathi uphambene.

Ukuba utyekele kakhulu, unokuyiqeshisela iqela labucala. Kukho indawo eyoneleyo yabantu abamalunga ne-15- kunye nokutya kwabo- kwaye bade bathengise iimpahla ezinde ezimfakamfele logo ye-BK. Ungabamba ibhiya efrijini, ukhabe ubuye phambi kweTV enkulu, kwaye ungakhathazeki, unokufumana neshawa apho emva koko. Kuyamangalisa ukuphumelela, kwaye akumangalisi. Yeyiphi enye indawo onokufumana kuyo ukubila kwenyama yokoqobo?

Balinganisa ukungathathi cala kumnatha

Ukungathathi hlangothi kungumba omkhulu, kwaye ukubulawa kwabantu abadumileyo kunye neenkampani kungene kulwa ukujonga ukuba kuya kuba kubi kangakanani xa ababoneleli be-intanethi bevunyelwe ukuhlawulisa ngaphezulu ngokukhawuleza, ngokubaluleka kwenkonzo.

Bawuguqulela lo mbandela kwimodeli yeshishini labo ukubonisa indlela ehlekisayo- kwaye enxunguphalisayo- enokuba ngayo, kunye nentengiso ebuza abathengi ukuba bafuna ukuhlawula ngakumbi i-Whopper yabo ukuze bayifumane ngokukhawuleza (nge Ezahlukeneyo ). Abathengi bahlawulwa ngokusekelwa kwisantya se-Whipper's MBPS (abayibiza ngokuba yiBurgers ngeSibini), kwaye abasebenzi bachaza ukuba ekubeni i-BK inokwenza ngakumbi ukuthengisa iisendwitshi zenkukhu, bebehlisa isantya sokuba abathengi banokufikelela ngokukhawuleza kangakanani kwiWhopper. Uyahlanya, akunjalo? Abathengi bacinga njalo, nabo.

Ukuba loo nto ayikhange icacise ukuba uBurger King umi phi kwimbono yokungathathi cala komnatha, bade bayithatha inyathelo eliya phambili. Bakhokele ababukeli kwisikhalazo sokunceda ukugcina i-intanethi ivulekile, kwaye iyindlela eyamkelekileyo yokwazisa abantu ngobungozi obunokubakho ngaphambili.

Ibger burling

Ngo-2008, u-Burger King wangena emfazweni kumlo wee-burger ezihlekisayo ezixhonywe ngendalo ebizwa ngokuba yi 'The Burger.' Ifumaneka kwivenkile yokutyela enye yaseNtshona London, iBurger yenziwa nge-Wagyu yenkomo, iPata Negra ham, i-Cristal anyanisi straws, i-truffles emhlophe, kunye ne-Modena yeviniga yebhalsam, kwaye nabani na ofuna ukwenza isampulu koku kudalwa okuphezulu kuya kufuneka kuqala enze ifolokhwe ngaphezulu kwe- £ 95 , okanye malunga ne- $ 200 (nge Iindaba zeFox ). Amaphepha ase-Bhritane awakhange achukunyiswe- UMgcini uyigwebile iBurger ngenxa yendlela yayo yekhabhoni kunye nokugcwala kwayo okungafunekiyo- kodwa istunt isanike iBK irekhodi lokuthengisa oko, ngelo xesha, eyona burger ibiza kakhulu emhlabeni.

Kwakukho okungakumbi kunesidlo sasemini esinexabiso kunye nethuba lokubonisa abahlobo bakho, nangona kunjalo. Yonke ingeniso yaya kwi-Help A London Child's charity, umbutho onika isandla esincedayo kulutsha nakulutsha olusokolayo ngeemeko zobomi ezifana nokungabi namakhaya, ubuhlwempu, ukugula kunye nokuxhatshazwa. Ubuncinci eso sidlo sasemini sibiza injongo elungileyo.

Yintoni ukujongana nalawo maCrown Cards?

Ngo-2008, umdlali weqonga uHugh Laurie wathumela amaqhakuva othusayo kwinethiwekhi yokuhleba emva kokwenza uluvo olunye, olungelolakho ILondon Times . Wenza enye yeendlela zokuba ngumntu odumileyo wayenobomi obukhethekileyo, obungenamkhawulo, iKhadi leKhadi leBK (nge I-Adage ). Ubanga abanye abantu abadumileyo- njengoJay Leno noGeorge Lucas- nabo babenekhadi, kwaye yayiyiklabhu ekhethekileyo ekufanele ukuba babekhona. Iibhlogi zazingamalungu alinganayo othusayo, anomona, kwaye azele yintiyo, kwaye bonke babonakala belibele enye ulwazi: ngaphambi kokuba akhanyise Indlu , wayengumntu ohlekisayo.

U-Laurie wayengenalo elinye lamakhadi ngelo xesha, kodwa wafumana elinye emva kokuba izimvo zakhe zibangele isiphithiphithi. Ngokuka-Cherie Koster, umphathi omkhulu wenkqubo ye-Pay It Your Way, uLaurie wenza usaziwayo we-12 ukufumana elinye lamakhadi anqwenelekayo. Banikwa ngaphezulu kokudumileyo: UJennifer Hudson Ufumene enye emva kokuba enyukele udumo, kuba ebesakuba ngumqeshwa. Ungayifumana enye, nayo- kwiwebhusayithi yabo -Kodwa kuya kufuneka uhlawule eyakho.

Unoku-odola ukuzibulala ngeBurger

Iimenyu eziyimfihlo aziyimfihlo yokwenyani, zichazwe ngokuchanekileyo njengezinto zemenyu ezingekho kwimenyu yesiqhelo. I-BK inenye yezo zinto, kwaye ibizwa ngokuba yiSuger Burger.

Ukuqhawula iMenyu ithi yeyona nguqulelo inkulu yeTriple Stacker, kwaye ukuba indawo okuyo ayiyazi into eyiSuicide Burger, unganakho ukuyiodola ngelinye igama: iQuad Stacker. Zine ii-patties, izilayi ezine zeshizi, umaleko webhekoni, kunye nesosi ekhethekileyo eyenza i-BK burger, kulungile, i-BK ngokupheleleyo.

Ukuba ayivakali ngathi ikwicala elisempilweni, ngokuqinisekileyo akunjalo. Akukho lwazi lusemthethweni olusebenzayo kuyo, kodwa kukho ulwazi phaya kwi-Triple Stacker . Oko kuyakubuyisela umva ngeekhalori ezingama-640, iigram ezingama-42 zamafutha, kunye ne-940 mg yesodiyam, kwaye kubi ngokwaneleyo! Khawufane ucinge ukongeza ngaphezulu kwayo yonke into kunye nefry engenakuphepheka kunye nesiselo - ukuba awucwangcisi ukutya enye into ngeentsuku ezimbalwa, uya kuhlala unamathela kwisidlo sakho.

Bangabalandeli beentsomi

Kwakukho itoni yenyani ejikeleze u-2015's 'Umlo Wenkulungwane,' ke xa uFloyd Mayweather, Omnci engena kwi-MGM bekukho itoni yabantu ebukele ... kwaye bezonwaya iintloko zabo. Wayekunye noJustin Bieber kunye neBK's Burger King mascot- eyasenza sonke sathakazela.

Indawo yokulwa iVice ujonge le ntsebenziswano ingenakulindeleka, kwaye wayifumana ibuyela umva ngendlela ende. UGeorge Foreman wayengumlandeli wokutya okukhawulezileyo wayenenkampu yoqeqesho kanye ecaleni kweBK, kwaye ngo-2008, ikhonkco le-burger laxhasa inkqubo yamanqindi yesizwe yaseJamaica ukuya kwi- $ 500,000. Baye baxhasa umdlalo wamanqindi eNew Zealand, nabo, banesivumelwano sentengiso no-Evander Holyfield, kwaye bafota intengiso yentengiso ngeeburger zabo kunye nemveliso yokukhohlisa eyilelwe ukuvumela ukutya ngaphandle kwezandla. Umlo wamanqindi wayebonakalisiwe kwezorhwebo, kwaye inkosi eyoyikisayo yade yabonisa kwi-EA Sports njengembethi manqindi engavulekiyo.

Ngokuqinisekileyo bayayithanda imbethi manqindi yabo, kwaye kwi2018 UFC uConor McGregor wadibana kunye nabo - kunye neBurger King - kwintengiso ephazamisayo engaqhelekanga (nge Usekela ). Ngokucacileyo, konke oku malunga nefisticuffs yalo naluphi na uhlobo.

Baye banceda Ukutya okungenakwenzeka ukuba kuphele ii-Burger ezingenakwenzeka

Awunakulindela ukuba uBurger King abe semdeni wokutshintsha indlela esidla ngayo isidlo sasemini kunye nendlela esicinga ngayo ngokutya, kodwa kunjalo kwaphela. Kwasekuqaleni kuka-2019, babhengeza (nge Vox ) ukuba babeza kunika i- IBurger engenakwenzeka - inkulungwane ye-21 yeyona nyama ithembisayo ingenayo i-burger-ityala elaliqhutywa kwiindawo ezingama-59 zevenkile zabo eSt. Akuzange kuthathe ixesha elide-ngaphantsi kwenyanga-ukuze babone ukuba yimpumelelo enkulu, kwaye babhengeza (nge Vox ) ukuba bazakuba nee-Whopper ezingenakwenzeka kuzo zonke iivenkile kwilizwe liphela ngokuphela konyaka.

Yinto enkulu leyo. Ngokuqinisekileyo, balandela ekhondweni leWhite Castle kunye noCarl's Jr., kodwa uBurger King? Kuyo yonke indawo, kwaye ukuba kukho nabani na onokuthatha ii-burger ezingenasinyama eziqhelekileyo, ngabo.

Kwaye ngokwe CNN , khange ithathe xesha lide. Kule veki inye uBurger King wabhengeza ukuba bazokuthengisa ii-Whopper ezingenakwenzeka kuyo yonke indawo, i-Impossible Foods bathi bayangxama ukubonelela ngeemfuno zabo. Ngaphambi kwe-BK, babebonelela ngeenxa zonke kwiindawo ezingama-7,000, nangokongezwa kwazo zonke iindawo zokutyela ze-BK, ezongeze enye i-7,300 kunikezelo lwabo, kwaye kufuneka benze umsebenzi omninzi ekupheleni konyaka ukwenza oko kwenzeke. Ngaba i-Whopper engenakwenzeka, i-burger yekamva?

Ukupapashwa kwabo okumangalisayo kukuhlawula ityala labafundi

IBurger King yindawo eyothusayo: Jonga nje kubo mascot , emva koko sixelele ukuba inkosi ayilawuli kwikamva le-dystopi apho umfanekiso wakhe usasazwa kwizikrini ezinkulu zikamabonakude kubo bonke abasebenzi, Ngo-1984 isitayile.

Kwaba mnyama.

Kodwa yile mvakalelo abayikhuphileyo xa Ithunyelwe into engaqhelekanga ngoMeyi 22, 2019: 'Ngaba ufumene imali-mboleko yomfundi? ithini i- $ cashtag? ' Into eyalandelayo yayikukuphakuzela kwabantu bezibuza ukuba ingaba i-BK ayithathi nzulu na, ukuba bayayikhupha nyani na imali, kwaye ukuba abantu bazokuyilwela na.

Ngosuku olulandelayo, bona waphendula : 'Ngokwenyani, sizama ukuhlawula loo mali mboleko. ukwazisa ngeMali mboleko kaWhipper - thenga nge-BK app ukuze ube nethuba lokuba uhlawulwe imali-mboleko yakho yomfundi. '

Ilungile lonto? Ukungaqhelekanga? Zombini? Uthatha isigqibo, kodwa GQ yehle ngokuqinileyo kwicala elingaqhelekanga. Babengathembeki ukuba i-BK yayisenza nangasiphi na isizathu ukugcina ukuthengisa ii-burger ezininzi (kwaye mhlawumbi batyhalele abantu ekuthengeni izinto nge-app yabo), kodwa akukho mathandabuzo xa kwafika ixesha apho ingxaki yemali mboleko yomfundi yayiyeyona inkulu: Babephethe i-1.5 yezigidi zeedola ematyaleni.

Unokufumana i-Whopper ehanjisiweyo ukuba ubambekile kwizithuthi

Ndihleli e-traffic kwaye ndacinga, 'Ndoda, ndinqwenela ukuba ne-Whopper ngoku.' Ewe? Ukugqibelela, kuba uBurger King ukuvile kwaye bayasebenza kuyo.

Kwi-2019, i-BK ibhengeze ukuba ukukhutshwa kwephulo i-Traffic Jam Whopper kube yimpumelelo enkulu. Baye bazama kwisiXeko saseMexico kuqala, nantsi indlela esebenza ngayo:

Yithi uhleli kwindawo ye-bumper-to-bumper jam, kwaye ungena kwindawo ekwi-1.9 yeekhilomitha zeKing Burger King. Ungayikhupha iapp, u-odole isidlo sangokuhlwa, kwaye umntu ngesithuthuthu uya kuba sefestileni yemoto yakho ngeodolo yakho. Insiza ikwazisa yonke into ekufuneka uyazi, usebenzisa idatha yexesha lokwenyani ukufumana izinto ezinje ngokuba kufuneka ubeke ixesha elingakanani ngaphambi kokuba uphume kuluhlu lokuhambisa. Ngoku ka Iindaba zeSizwe zokutyela , yonyusa ukuhanjiswa kwabo ngeepesenti ezingama-63.

Ewe, obu buchwephesha buza kuza kweyona dolophu ixineneyo kufutshane nawe. ILos Angeles yeyokuqala kuluhlu. Ngaba yingqondi, okanye ayimfuneko ngokupheleleyo? Uyagqiba.

Bayaluthanda usuku lwezidenge luka-Epreli

Xa uBurger King wabhengeza ukuba bazokuthengisa abo bangakwaziyo ukwenza i-Whopper, bayenza ngoSuku lweziyatha ngo-Epreli ngo-2019. Wonke umntu 'wabamba,' bacinga ukuba yinto ehlekisayo leyo, kwaye ibiyinto- kodwa hayi kuba ibihlekisa.

Kuba yayiyinyani.

Ithathe iivenkile ezifana Ithamsanqa Ukuxela ukuba ibikhona yinyani ukwenza abantu bayikholelwe, kwaye kulula ukubona ukuba kwakutheni ukuze wolule. UBurger King uyayithanda iprank yoSuku lweziyatha ka-Epreli, kwaye bahlala benayo. Thatha u-1998-ngunyaka ababhengeze ukuba bazokwenza i-Whopper yaseSandleni sasekhohlo, eyenzelwe ngokukodwa ukubanjwa kwisandla sasekhohlo kunye nezithako ezilungelelanisiweyo ukugcina kuphalala icala. Yabhatalwa njengeyona 'yokugqibela INAYO INDLELA YAKHO' kubo bonke abathengi abangahoywanga ixesha elide, nabasekhohlo, kwaye ucinga ukuba akukho mntu unokuwela kuloo nto? IMyuziyam yeeHoaxes ithi nge-1 ka-Epreli, i-BK yayinamawaka abathengi abacela i-Whopper entsha.

Benze i-Chocolate Whopper kunye ne-Whopper-flavored toothpaste, kodwa eyona ilungileyo isaza kuza. Kwi-2019, bakhupha umnxeba wokuba bonke abafundi bayo yonke iminyaka babaxelele ukuba yeyiphi iprank ekufuneka beyidlalile ngokulandelayo, kwaye ophumeleleyo uya kuyibona yonke iphila (nge Igubu ).

I-BK sesona sizathu sokuba sibe no-Ellen DeGeneres

U-Ellen DeGeneres kudala ekhona, kwaye okumangalisayo kukuba, unokubulela uBurger King ngokumnceda ukuba afumane ikhefu elikhulu.

Xa wayethetha no-Oprah's Class Class (nge Iposi likaHuff ), uxelele ibali lendlela aqale ngayo. Wayehlala eNew Orleans kwaye esebenza zonke iintlobo zemisebenzi engaqhelekanga ngelixa wayejonga ukuba ngabahlobo bakhe babelungile kwaye uza kwenza umhlekisi okrelekrele. Xa bonke babesiya kwindibano yezemali, abo bahlobo bamtyhalela ukuba akhwele eqongeni kwaye 'benze into ehlekisayo'. Wayengenazo iziqhulo, nangona: Wayephethe i-Whopper, i-fries, kunye nokushukuma, kwaye wachazela isihlwele ukuba khange atye imini yonke, kwaye wayenethemba lokuba akukho mntu unomdla.

Uqhubeke wathi, 'Emva koko ndiza kuthi,' Kodwa into ebendifuna ukuthetha ngayo ... 'emva koko ndiza kuluma. Ngelixa bendihlafuna, bendibeka umnwe ndize emva koko ndiye, 'Oo, kulungile. Kukngcono Okok.' Emva koko ndiza kuqala isivakalisi kwakhona. Ndisidlile sonke isidlo kwaye khange ndisigqibe isigwebo. '

I-chick fil ingeniso ye-franchise

Utshintshe indlela yesiqhelo emva koko ngenxa yezikhewu ezingalindelekanga, kodwa wababiza ngenye into. Yile nto ndiyenzileyo kumaxesha ambalwa okuqala eqongeni. Ndenze izinto zobudenge. ' Sisidenge, okanye sikrelekrele?

Bazama ukwenza ukuba iMcWhopper yenzeke

Umbuzo omdala: iBurger King okanye iMcDonald's? Ukuba uBurger King wayenalo nelinye ilizwi ngalo nto, kwakuza kubakho imveliso eyayiza kukuvumela ukonwabele okona kulungileyo kuwo omabini la mazwe ... kodwa uMcDonald wayidubula le ngcamango ngempendulo ephosakeleyo.

Ngo-2015, uBurger King wandisa iflegi yoxolo kwaye wakhupha iphepha elipheleleyo kwintengiso INew York Times . Bafuna ukupheliswa komlo kwiimfazwe ze-burger, kwaye bacebisa into entle entle: iMcWhopper. Kwakukho ukubanjwa, nangona kunjalo. I-burger, bathi, iya kufumaneka ngosuku olunye kuphela: uSuku loXolo, okanye ngoSeptemba 21, 2015. Umbono yayikukukhuthaza uSuku loXolo kunye nemfundo, kwaye leyo yeyona njongo iphakamileyo.

Kodwa uMcDonald wayengenayo nayiphi na loo nto. Ngoku ka I-Reader's Digest , intengiso yayiyeyokuqala kaMcDonald owakhe weva ngayo, kwaye iCEO yakwaMcD yathatha u-Facebook ukwala isithembiso kwisithuba esasibandakanya uluvo lokuba 'phakathi kwethu, kukho ukhuphiswano nje lweshishini olunobuhlobo kwaye ngokuqinisekileyo ayizizo iimeko ezingalinganiyo intlungu yokwenyani kunye nokubandezeleka kwemfazwe, 'emva koko yaphela ngokuthi,' Ukutsala umnxeba kuya kwenza ixesha elizayo. '

Kakhulu uxolo.

Iindleko zokuqala i-franchise ziyothusa

Ukuba neyakho i-BK franchise kuya kuba kuhle, akunjalo? Khawufane ucinge: Ziifries ezingasikelwanga mda, kwaye ngekhe uyibethe.

Xa kuziwa kwimodeli yabo yeshishini, kukho into eyahlukileyo eyahlukileyo malunga nabo. Ngoku ka Isidenge seMotley , aziqhelekanga kuba phantse zonke iindawo zazo zezabanini kwaye ziqhutywa ziifranchisees endaweni yecandelo. Oko kwenzeka ngo-2010, xa iindawo eziphantsi kweenkampani ziye zehla ukusuka kwi-1 000 zaya kutsho kuma-52 kuphela. Iyamangalisa loo nto, kuba xa iinkampani zingabanini kwaye ziqhuba iindawo ezininzi kuluhlu lweendawo, yenza kubelula kubo ukuba babambe imeko kwaye iimfuno zabathengi. Okwangoku, baphindaphindwe kathathu imali yabo eseleyo phakathi kuka-2010 no-2014, ke kufuneka isebenze.

Kwaye ezinye zezi zinto zinokubangelwa kukuba ayisiyonto incinci ukuthenga kwiKing Burger. Ayifuni nje kuphela i-franchisees ukuhlawula i-50, 000 yeedola ngaphambili kwinkampani, kodwa ke kuya kufuneka bathwale zonke iindleko zokuqalisa. Kuxhomekeka kwimeko, enokuba ngaphezulu kwe- $ 500,000. Kungenxa yeso sizathu le nto befuna zonke ii-franchisees ezintsha ukuba zibe nee-500,000 zeedola zifumaneke kubo kwii-asethi ezingamanzi kunye nexabiso elipheleleyo elixabisa i-1.5 yezigidi zeedola.

Kwingcinga yesibini, kulula uku-odola ii-fries ngokusebenzisa iapp.

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