McDonald's ngokuqinisekileyo itshintshile kancinci ukusukela ekuqalekeni kwayo okuthobekileyo eCalifornia kwii-1950s, kwaye uninzi lolo tshintsho lwenzekile kwiminyaka elishumi edlulileyo okanye njalo. Bazisusile ezininzi amabala abo okudlala , uchithe i-6 yezigidi zeedola Ekwenzeni iivenkile zabo zokutyela ngakumbi kubuchwephesha kunye nokukhangeleka okuhle, kwaye benze yonke into ephantsi kwelanga ukwenza imenyu ebhenela kwizigidi zeminyaka yokuthanda abantu abaqhelekileyo.
Enye yeempawu ezingathandekiyo zikaMcDonald's eziphelileyo ibe yimascot yexesha elide le-burger-Ronald McDonald (nge Molo Giggles ). Ukungabikho kukaRonald McDonald kuya kwahlulahlula abantu babe ngamaqela amabini. Kukho abo baya kujonga ukudubula kukaRonald kuMcDonald's kwanamhlanje njengoko esinye isiqwenga sobuntwana sahamba ngonaphakade. Kwelinye icala elichasene nengqekembe, ngaba abo banesimo sengqondo 'esihle' malunga nayo.
Ke kutheni, emva kweminyaka emininzi yokukhuthaza izidlo ezonwabileyo, ngaba ekugqibeleni iiGolden Arches zatsala uRonald McDonald ekunyuseni?
Ukubona i-Creepy clown kwakukubi PR kwiRonald
Ngaphandle kobuhlobo obonwabisayo nobumnandi bukaRonald McDonald, ngo-2016 wathenga umatshini wokushicilela ombi ukuze uhlekise kuyo yonke indawo nokuba awunamatshini usomandla kaMcDonald's owawufuna ukuzama ukulungisa. Mhlawumbi uyakhumbula phaya ngo-2016 xa bekukho irhashalala yokwenyani ukubonwa okuhlekisayo phesheya kweUnited States. Abahlekisi babebaleka abaqhubi beemela, bejikeleze izikolo, kwaye kungenjalo kukukhwela nje okwenyani. Le yayingeyonto nje ibangela isiphithiphithi kwiibhodi zeendaba ze-intanethi okanye kwi-Twitter-iindawo eziphambili zeendaba ezinje Ixesha kwaye INew York Times bebexela malunga neeklasikhi ezoyikisayo.
'AbakwaMcDonald's kunye nabathengisi kwiimarike zalapha ekhaya bayayikhumbula imozulu yangoku ejikeleze ukubonwa okuhlekisayo ekuhlaleni kwaye ngenxa yoko bacinga malunga nokuthatha inxaxheba kukaRonald McDonald kwiminyhadala yoluntu okwangoku,' utshilo u-Terri Hickey yatsho kwingxelo yoonondaba .
Kwakucacile ukuba ii-clown ezothusayo zazinengxaki kunokuba uMcDonald wayefuna ukujongana nayo kwaye yayilixesha lokuba uRonald McDonald athathe ikhefu lokungabikho. Ngelixa inokuba yayiyingca eyaphula umqolo weenkamela, yayingeso sizathu sodwa sokuba uMcDonald ahlukane neendlela zabo zokuhlekisa.
URonald wayejamelene nembuyekezo kwintengiso yakhe ebantwaneni
Ifoto ngu-Marcus Ingram / Getty Izithombe URonald McDonald usenokuba wayengoyena mascot uphambili kaMcDonald ukusukela ngeminyaka yoo-1960, kodwa ubukho bakhe babunxibe obhityileyo phambi kwaloo mibono yoyikekayo ka-2016. Amaqela oonogada abohlukeneyo ayegxeka ukuthengisa kukaRonald kokutya okungafunekiyo okukhawulezileyo kubantwana abanomdla kwiminyaka (nge IChicago Tribune ). Abameli beZiko eliManyeneyo lokuPhendula ngoXanduva lweLizwe bahambele kude bambize ngohlobo olukhawulezayo lokutya lukaJoe Camel. Yhu.
U-CEO wangaphambili u-Don Thompson uzame ukukhusela uRonald esithi ngo-2014, 'Awumboni uRonald McDonald esitya ukutya.' Ngokusisiseko, umyalezo wawubonakala ngathi uRonald akayityi - uyayithengisa nje. Ukuvuselelwa kwakhona kwe-Ronald McDonald epholileyo ngaloo nyaka eyayiza kwenza ngakumbi ngomfanekiso wabantu abadala uMcDonald's wayedubula nayo yayiyi-flop (nge IWashington Post ).
Akazange angene kulungelelwaniso lomlenze kaMcDonald's
Kai Schwoerer / Getty Izithombe UMcDonald's uye wenza uhlengahlengiso ukwenza iivenkile zokutyela zithandeke ngakumbi kubantu abadala- kwaye zingafani nejoyi labantwana - iminyaka. Ngoku ka Isidenge seMotley Inkampani iqale le makeover ngo-2012, kwaye basekwinkqubo yokuhlaziya iindawo zayo ezingama-5 000 kunye nendawo. Oku kuthetha ii-kiosks zoku-odola, ezihlaziyiweyo zangaphandle, kwaye yintoni I-CNBC ichaziwe njengamagumbi okutyela ahlaziyiweyo avakala ngathi 'zii-barista zohlobo lwe-barista.' Ngaba kukho nasiphi na isandi esinjengokuba singasikwa ngamakhadibhodi okusikwa kweenwele ezibomvu kwi-jumpsuit etyheli?
UMcDonald ngoku ufuna ukuba yinxalenye yesihlwele esipholileyo kwaye ukujonga kukaRonald ngokungathandabuzekiyo akuhambelani neethowuni zomhlaba omtsha wokutyela kunye negumbi lokutyela (nge I-CBS ). Ibali elide elifutshane-Ukubonakala kukaRonald konke kubambekile kwixesha elidlulileyo kwaye uMickey D's uzama ukukhula.
URonald McDonald uhlala ubuncinci usuku olunye ngonyaka
UMichael Loccisano / imifanekiso kaFetty UMcDonald's unokuhlala ebuyisa uRonald McDonald nanini na ethanda, kodwa kwezi ntsuku, ukuba ujonga kuyo Facebook okanye I-Instagram akhawunti uya kubona ukuba akukho Ronald-free ngokupheleleyo.
yintoni umgubo we-oo
Oku akuthethi ukuba uRonald McDonald ususwe kwiipesenti ezili-100 kwi-brand. Hayi okwangoku, kunjalo. Usenokubona uRonald McDonald emele iGolden Arches ubuncinci usuku olunye ngaphandle konyaka. Sithetha, ewe, malunga noMbulelo kunye nokubonakala kwakhe kwiParadise Day Parade kaMacy.
I-McDonald's ibhabha ibhaluni enkulu uRonald McDonald kwi-parade iminyaka kwaye yaqhubeka isenza njalo kwi-parade ka-2019. Ukubonakala kukaRonald kungabonakali ngokuhamba kakuhle, nangona kunjalo. U-Ronald ohluphekileyo wahlaselwa ngumlenze emlenzeni wakhe emva kokubethwa kwisebe lomthi. 'Wonke umntu uyibonile,' omnye wabaphathi bebhaluni wathi (nge INew York Post ). Kwakucacile ukuba yenzekile. '
I-deflation yaba mbi kangangokuba i-NBC yacima indlela yokurekhoda kwangaphambili kwi-parade yakudala yokugcina uRonald ihlazo. Kuya kuthiwa ulungisiwe kwaye abhabhe kwakhona ... kodwa umntu uza kuqaphela ixesha elingakanani.
