Ibali elibuhlungu lobomi-lokwenyani labazalwana bakaMcDonald

I-Cacringer Calculator

umsunguli wefilimu mcdonald bazalwana Imifanekiso kaGetty

Ukuba ubunokubuza umthengi ophakathi kaMcDonald oseke ubukumkani bokutya okukhawulezayo, banethuba lokucinga ukuba ngumntu ogama linguMcDonald. Kwakhona kunokwenzeka ukuba baphendule 'uRay Kroc.' Ngelixa uKroc wayenokuthi athabathe uMcDonald's ukuya kwinqanaba elikhulu kangangokuba iziqalo zayo ezithobekileyo zaphantse zalibaleka, yayingabazalwana uRichard noMaurice McDonald ababengabasunguli bendawo yokutyela ekhawulezileyo- nangona bengengabo abathanda ukufana iindonga zokutyela.

gordon ramsay kwipayinapile pizza

Ngelixa ubomi babazalwana bakaMcDonald buzaliswe yimpumelelo eya kuthi ekugqibeleni ibanike ubunewunewu obufana iiCadillacs zesiko , ubomi babo babuzaliswe kukudana nokoyiswa. Abazalwana baphulukana nobutyebi obuninzi kwaye bafumana ilifa labo konke kucinyiwe amashumi eminyaka ngenxa yokungena kushishino noRay Kroc. Ndiyamkhumbula esitsho kanye, xa ndandikwishumi elivisayo, 'Lo mfo undifumene,' ' uyakhumbula Umzukulwana kaRichard McDonald uJason French.

Eli libali elibuhlungu labazalwana bakaMcDonald kunye nokutya kwabo okukhawulezayo.



Babona utata wabo esokola

udiniwe umdala

Isaci esidala sokuba ubukhulu buzelwe ngenxa yobunzima ngokuqinisekileyo kunokuba yinyani kuRichard 'Dick' kunye noMaurice McDonald. Abazalwana babenjalo uzalelwe kwi Usapho oluhlwempuzekileyo lwabaphambukeli baseIreland emaphandleni eNew Hampshire kwii-1900s zokuqala, kwaye babona utata wabo esokola kamva ebomini.

Utata wabo uPatrick McDonald wayesebenze njengomphathi weshifti kubasebenzi abangama-20 000 Ugqirha Ubugcisa Ifektri yezihlangu eManchester xa wayeyekiswa emsebenzini emva kweminyaka engama-42. Umdala uMcDonald wayexelelwe ukuba wayelula mdala kakhulu ukwenza lo msebenzi kwakhona kwaye abazalwana babona utata wabo ejongene nentswela-ngqesho emva kweminyaka emininzi yokusebenza nzima.

Ukufunda ukuba utata wabo unqunyulwe ngaphandle komhlala-phantsi ngokungathandabuzekiyo kwaba nefuthe kubazalwana kwaye bayazi ukuba ukuhlala kwindawo yabo yaseNew Hampshire ngekhe kukhokelele kubomi obunempumelelo. 'Senze iingqondo zethu, ukuba ngenye indlela, siza kuba sizimeleyo kwezemali, uDick McDonald kube kanye uyakhumbula .

Imeko elusizi yomsebenzi uDick noMaurice abambona utata wabo ejijisana nawo, yayikukutyhala ababekufuna ngasentshona ngaphandle kweediploma zesikolo esiphakamileyo kunye nomnqweno wokufikelela kwinto ephezulu. Ngokwe- Umbutho Wezembali Omtsha wase-England , Bathembisa ukuba bazizigidi nge-50 yobudala- ngokuchasene ngqo nalapho utata wabo wayekuloo minyaka.

Iholo yabo yemidlalo bhanyabhanya yagqabhuka

Iprojektha yeemovie

Abantakwabo McDonald khange baye eCalifornia ngemibono yeeburger kunye nefry emehlweni abo. Ngawo onke ama-akhawunti, ishishini le-burger lafika kuphela emva kokuba umsebenzi wabo kwishishini lokuzonwabisa uphume. Abazalwana babenamaphupha okuhambisa kunye nokwenza iifilimu, kwaye bazihlalela ngokwabo gigs eColumbia Movie Studios ukwenza umsebenzi wokugungqa kwiiseti zefilimu ethe cwaka ukuze uhlawule umrholo we- $ 25 nje ngeveki. Yayingelulo uhlobo lwemali olwalunokubenza ukuba babe zizigidigidi kwaye ngaphandle kwendima ebukekayo ngasemva kwekhamera, babegcina okuncinci abanako kwaye bavula indawo yemidlalo bhanyabhanya.

Abazalwana bathenga indawo yemidlalo yeqonga enezihlalo ezingama-750 iimitha ezingama-20 ngaphandle kweLos Angeles, bayifaka kwindawo yokutya, bayibiza ngokuba yiBhekoni. Ukuvulwa kwetheyetha ngo-1930 kwakungeke kwenzeke ngexesha elibi kwaye abazalwana bahlala besemva kwemali yabo ngexesha loxinzelelo olukhulu. Amaxesha anzima aphelelwa lithemba kangangokuba bade bangcwaba nesilivere ngasemva kwabo xa kunokwenzeka ukuba ibhanki ibhengezwe kwiBeacon. Emva kweminyaka esixhenxe, abazalwana bakaMcDonald bayibiza ngokuba iyayeka kwaye bathengisa indawo yabo yemidlalo bhanyabhanya ngaphambi kokuthatha isigqibo sokuzama ithamsanqa kwishishini lokutya.

Ingcamango yabo yokutya yokutya yayiyimpazamo enkulu ekuqaleni

mnkqqhao Youtube

UMcDonald's wayengekho nje uMcDonald's ekuqaleni - yayinjalo IBarbeque kaMcDonald . Indawo yokutya evulwe ngabazalwana eSan Bernardino ilandele ipateni yamanye amalungu okutya exesha elo ngokutya kubaqhubi beemoto zabo. Abazalwana bade bakwazi phinda usebenzise iyunifomu Ukusuka kwindawo yabo yemidlalo bhanyabhanya eyasilela ukulungiselela iihashe. Besakufumanisa ukuba ii-burger zezona zithengisa kakhulu, abazalwana bakrwela ifomula yabo yokusebenza, bavale iminyango yabo okwexeshana, kwaye benza iinguqulelo ezinkulu xa bevula kwakhona.

I-McDonald's entsha yowe-1948 yayilahle yonke into eyayingathandwa kwimenyu yento engama-25 (kubandakanywa i-barbecue) kwaye yaphelisa ii-carhops ezingama-20. Abathengi ngoku bekulindeleke ukuba baphume ezimotweni zabo bahambe baye kwikhawuntara ukuze babeke iiodolo zabo. Abantu abonwabanga ngotshintsho kwaye ishishini elalisoloko likhula layeka. Abathengi baya kuqhuba-up kwaye bashiye nje ukuba baqonde ukuba imoto ye-hop ayizukuza kuthabatha iodolo yabo. Nokuba iinzame zokubeka ishishini elixakekileyo ngokuthi abasebenzi bapake ngaphambili zisilele ukuzisa ishishini elininzi.

ingakanani icaffeine kumandla e-coke

Ukuba abaqhubi beekhabhi kunye nabasebenzi bezokwakha khange baqale kancinci ukungena emva kweenyanga ezininzi, abazalwana bakaMcDonald ngeba baphinde basilela.

Abakhange bafumane matyala amaninzi ngokwandisa ngokwabo

Mcdonald bazalwana kunye nomqondiso werestyu Twitter

Ixesha linendlela yokudlala nge iinyaniso zembali kwaye oko akunakuba yinyani ngakumbi xa kufikwa kuMaurice noDick McDonald. Zombini iimovie UMseki kunye nokungaqondi ngokubanzi koluntu malunga URay Kroc peyinta umbono wokuba inguye owayenokubona kwangaphambili ukwandisa iMcDonald's kwindawo yayo yaseSan Bernardino.

Ngoku ka Iphephancwadi iSmithsonian , Kungekudala emva kokuhlaziya ukusebenza kwesitendi sabo se-hamburger kunye nokuphuhlisa indlela ekhawulezayo yokuhambisa eza kubenza badume, abazalwana babetsala i-100k yeedola ngonyaka ngenzuzo. Ngo-1953, a yesibini McDonald's ivulwe ePhoenix. Emva koko, kwavela enye eDowney, eCalifornia. Ngoku ka INew York Times Ngexesha lokufika kukaKroc kubazalwana e1954 bezokutshintsha idigger burger yabo ibe ngumatshini wehlabathi namhlanje, abazalwana bebesele benendawo ezingaphezu kwama-20. (Olunye uqikelelo lubeka ku Iindawo ezintandathu Ngelishwa kwilifa labazalwana bakaMcDonald, inyani yokuba bebesele benayo i-franchise eyimpumelelo ihlala ingakhathalelwanga, kwaye ikhutshiwe McDonald's namhlanje.

URay Kroc wagxotha uyilo loyilo lokuqala lwabazalwana

mnkqqhao Youtube

I-logo ye-arch yegolide kaMcDonald namhlanje iyisimboli esaziwa kwihlabathi liphela sibonisa abantu ukuba beze kwii-fries ezishushu okanye nge-cheeseburger enexabiso eliphantsi. Iingqameko ezibini zegolide yayingengoyilo loqobo awayenalo uDick McDonald kwindawo yakhe yokutyela kwaye zabandakanywa kuphela emva kokuba abazalwana besayine ulawulo lweshishini labo eKroc ngo-1961.

Ngelo xesha, iidinala kunye neeresityu ezisecaleni kwendlela babesenza nantoni na abanokuyenza ukuze babonakale phakathi kwepakethi kwaye benze imali kwintengiso yeebhodi ezinkulu zebhodi. UDick waqesha uyilo UStanley Meston Ukuyila iiarches zegolide ezinqunqwe ngeonon ezaziza kuphakama kumacala ehamburger zimi. Ukudityaniswa kunye ne-Speedee chef mascot, iMcDonald's yayinoyilo lokutsala amehlo olusebenzayo ... phezulu kude kube ngo-1962 .

Xa abazalwana bathengisela eKroc, enye yezinto zokuqala ukuya kuyo yayinguSpeedee chef kwaye emva koko kwafika ukuhlengahlengiswa kwegolide ethandwayo kaDick. Umcebisi woyilo uLouis Cheskin waqeshwa hlaziya umfanekiso Kwivenkile nganye yokutyela kwaye bekholelwa ekubeni banokusetyenziselwa ukuvelisa 'ukutsalwa kweFreudian kubathengi,' baphindwe kabini kwimo ka-'M 'sonke esiyaziyo namhlanje.

Mhlawumbi eyona nto ibuhlungu kuyilo loyilo lwegolide yokuqala kaDick, uCheskin wanyanzelisa ukuba ilogo entsha imele 'amabele kamama uMcDonald.' Siqinisekile ukuba ayisiyiyo le nto yayifunwa ngabazalwana-konke konke.

URay Kroc wazibiza ngokuba ngumseki

ray kroc ngetyala Twitter

Akungabazeki ukuba uRay Kroc unefuthe elikhulu ekwenzeni iMcDonald's ibe yinto yokutya okukhawulezayo. Emehlweni akhe, nangona kunjalo, abantakwabo McDonald ubukhulu becala babebonakala bengabalulekanga kwimbali kaMcDonald's. Mhlawumbi owona mzekelo ubalaseleyo kaKroc ukuzama ukubhala abazalwana bakaMcDonald kwimbali kaMcDonald yayiya kuba yeyakhe ngobomi buka-1970, Ukugaya: Ukwenziwa kukaMcDonald's . Kule ncwadi, ngokwe Ijenali yelanga , UKroc wazibiza ngokuba ngumseki, ukubanga ukuzalwa kwemihla kaMcDonald kwindawo yokuqala yokutyela phantsi kwegama lakhe eDes Plaines, eIllinois.

'Ngokukhawuleza, emva kokuba sithengisile, i-golly yam, waziphakamisa kumseki,' Utshilo uDick McDonald . Ngaphambi koko uKroc wayengumlingane kwishishini. Kude kube lixesha esithengisa ngalo, bekungekho nto ikhankanyiweyo ngoKroc ekubeni ngumseki, utshilo uMcDonald ngexesha lodliwanondlebe no-1991 Ijenali yeWall Street (nge INew York Times ). Ukuba besiyivile loo nto, ebezakubuya athengise oomatshini bokwenza ubisi.

kufanele ukuba ufake ipepile efrijini

Yayiyinto yonke. Kutheni enye into onokuzibeka kuyo yonke ivenkile? Kutheni le nto ungabeka igama lakho kwezi ndawo? ' Utsho uRonald McDonald, umtshana wabazalwana. 'Ndinike igama elinye lombutho waseMelika apho umqeshwa waba ngumseki.'

URay Kroc wabeka indawo yokutyela yabantakwabo McDonald ngaphandle kweshishini

ngaphandle kwivenkile yokutyela Facebook

Isivumelwano sabazalwana bakaMcDonald sika-1961 sokuthengisa amalungelo kushishino lwabo olukhulayo kuRay Kroc wayengekho ngaphandle kweehiccups zalo. U-Kroc wayefuna ukuba ngumnini wekhonkco likaMcDonald kwaye waboleka imali kwimithombo eyahlukeneyo ukuze ahlangane ne-2.7 yezigidi zeedola zomzalwana. 'Ndidinga igama likaMcDonald kunye nezo zigolide zegolide, utshilo kudliwanondlebe no-1973 IXESHA (nge CNN ). 'Uza kwenza ntoni ngegama elifana neKroc?'

U-Kroc wayengonwabanga, nangona kunjalo, ukuba ikhontrakthi ayibandakanyi indawo yokutyela yasekuqaleni yaseSan Bernardino kwaye wayenomsindo ukuba wayeza kunqunyanyiswa kwindawo enomtsalane kwaye enenzuzo kakhulu. 'Ndandinomsindo ndifuna ukuphosa ivasi ngefestile,' wakhumbula . 'Ndiyithiyile into yabo.'

Ngenxa yokuba abazalwana babengenawo amagama abo, batshintsha indawo yabo yehambhega baya 'kwi-Big M.' Nokuba igama litshintshiwe, uKroc wayesexhelekile kwisivumelwano kwaye waziphindezela ngokuvula ibhloko entsha kaMcDonald. Kwisithuba seminyaka emithandathu, i-Big M yacima iigrill zayo kwaye abazalwana basithengisa isakhiwo. 'Ndayeka ukuphuma kwishishini,' uKroc wayeza kuthi emva kweminyaka ngekratshi.

Ekugqibeleni abazalwana baphulukana nezigidi

imfumba yemali Imifanekiso kaGetty

Ukuthengisa i-hamburger kuma kwi-2.7 yezigidi zeedola ngo-1961 kwakuyinto entle yokubulala. Ngaphandle kokuba wonke umntu esazi, iMcDonald's ayisiyiyo indawo yokuma ibhamburger. URay Kroc isivumelwano sokuqala sokuthengisa Abantakwabo McDonald bajongeka ngoluhlobo: umrhumo we-franchise eyi- $ 950 nge-1.9 yepesenti yemirhumo yenkonzo eyavavanywa kwintengiso yokutya, iipesenti ezi-0.5 zahlawulwa kubazalwana bakaMcDonald njengendlu yasebukhosini, kwaye i-1.4 yepesenti eseleyo iya eKroc.

Ngo-1960, uKroc wayenayo ilungelo elinamalungelo angama-228 IiMcDonald's ezazitsala kwi-56 yezigidi zeedola rhoqo ngonyaka. Abazalwana bakaMcDonald kunye noKroc bobabini baba zizityebi, kodwa uKroc wayeza kuba sisityebi esingcolileyo xa wayebathenga ngo-1961 nge-2.7 yezigidi zeedola. Abazalwana bacinge ukuba emva kwerhafu baya kuba nesigidi esinye seedola. Ngelixa ngokuqinisekileyo yayingelolutshintsho lwe-chump, ukuba babengazange balithengise ishishini, ukuphela kweminyaka yee-1970 i-0.5 yepesenti yabo yayiza kuba ibabhatala $ 15 yezigidi ngonyaka .

Eyona nto ibuhlungu ngakumbi-ngakumbi kwiindlalifa zabantakwabo McDonald- ziirhafu ngokwemigangatho yanamhlanje. Ukuba ukuthengwa kwe1961 akuzange kwenzeke, a Uqikelelo luka-2012 ifumanise ukuba nge-McDonald's 61 yezigidigidi zeedola kwintengiso, umrhumo wobukumkani wabazalwana baseMcDonald ungangama-305 ezigidi zeedola!

Kutheni le nto ii-caesars ezincinci zitshiphu kangaka

Babesele beyekile ukulawula xa idolophu yabo ifumana iMcDonald's yokuqala

mcdonald omdala Imifanekiso kaGetty

Abazalwana bakaMcDonald babenamaphupha amakhulu xa bemka eNew Hampshire besiya eCalifornia kwiminyaka yoo-1920. Khange bacwangcise ukutsiba bangene kwishishini lokutyela, kodwa babenayo iinjongo eziphakamileyo . Impumelelo ababeyifumene abazalwana bakaMcDonald kuNxweme oluseNtshona ekugqibeleni babuyela eNew England, kodwa ngelishwa, kwakungekho phantsi kokhokelo lwabo.

Nje ukuba uRay Kroc aziswe njengentloko yentloko yokuvula ii-franchise ezintsha, ukusasazeka kukaMcDonald kwilizwe liphela njengomlilo wasendle. Kroc's 1956 Inkxaso-mali yokuthengisa izindlu nomhlaba , I-Franchise Realty Corporation, yayiyipetroli emlilweni eyenza ukukhula ngokukhawuleza kwenzeke. I-FRC yayingumnini wesakhiwo, kodwa yaqeshisa umhlaba yaza yahlawulisa irenti kuzo zombini.

I-FRC iququzelele iindawo eziphantse zibe yi-600 kwaye ngo-1964, inombolo kaMcDonald 594 yavulwa eManchester, eNew Hampshire - kwiminyaka emithathu emva kokuba uMaurice noDick balithengisile ishishini eKroc. Ukukhaba okwenyani emazinyweni kukuba yavula kwiSitalato iSouth Willow , ibhloko enye ukusuka kwikhaya labantwana bakaMcDonald. Xa uDick wayetyelele kwindawo yokutyela emva kokubuyela eNew Hampshire, akunyanzelekanga ukuba eme emgceni kuphela - kwafuneka ahlawule nesidlo sakhe. Oko bekufanele ukuba kubuhlungu.

Imibhiyozo yoSuku loMsunguli yayingengabo

Yiya ku McDonald

Abazalwana bakaMcDonald banokuba baqale ishishini elikhokelele IMac enkulu kunye nezinye izinto ezininzi zokutya okukhawulezayo, kodwa kuthathe iminyaka kubo ukuba bafumane naliphi na ityala lokwenyani. Ngokuqinisekileyo, babekhankanywa ngamanye amaxesha Inqaku leendaba , kodwa kwikomkhulu likaMcDonald, babengakhange bajongwe njengabasunguli.

An inqaku elithetha ngoDick nge Imithombo yeendaba edibeneyo uxele ukuba owayengumbonisi wezinto zakudala 'wayezibamba' qho ngonyaka xa umbhiyozo woSuku loMsunguli wonyaka, owawenzelwe ukuhlonipha uKroc, wajikeleza. Kwakungekho iminyaka esixhenxe emva kokudlula kukaKroc ngo-1984 ukuba inkampani kaMcDonald ekugqibeleni iphinde yavavanya eyayo imbali kwaye yanika uMaurice noDick ukuqonda.

Ukubhiyozela uSuku loMsunguli ngo-1991, iintengiso zeTV zagqitywa zivakalisa uMaurice noDick njengabasunguli beMcDonald's - nangona behlonipha uKroc.

Ngaphandle kokuthatha iminyaka engama-30 ukwamkela ngokufanelekileyo abazalwana bakaMcDonald, usihlalo omkhulu kaMcDonald ngelo xesha, uFred Turner uthe inkampani ayizange izame ukungabahoyi kwaye yadlulisela ityala kwimithombo yeendaba ngokunika uKroc lonke ityala. 'Eli shishini lomseki libe ngumcimbi, utshilo u-Turner. Ngelishwa, uMaurice wayesele eswelekile ngaphambi kokuba kuvele uhlobo lwenkampani.

Babephila ubomi obutofotofo

Wamkelekile McGonald Youtube

Emva kwendawo yabo yokutyela i-Big M yaphelelwa lishishini nguMcDonald's okhuphisanayo, abazalwana bakaMcDonald bayibiza ngokuba iyayeka kwishishini lokutyela. Kwakungekho sizathu sikhulu sokuhlala eCalifornia kwaye uDick McDonald ekugqibeleni wabuyela kwilizwe lakhe laseNew Hampshire. Andizange ndiyithande iCalifornia, ' Wavuma ngo-1985. 'Andizange ndikuthande ukukhanya kwelanga. Siza kufumana usuku olunamafu, ndingavuya.

Ngelixa uDick ekugqibeleni eza kuthi amkele indlela izinto ezisebenze ngayo noRay Kroc kunye noMcDonald's, uMaurice usweleke ngo-1971 ngenxa yokusilela kwentliziyo. Umtshana wabantakwabo uRonald McDonald Batsho ubudlelwane ukuwa kunye noKroc kumane kunxiba uMaurice phantsi.

'UMac ugqibile ukuyithatha nzima,' utshilo uRonald ngaphambi kokuba ongeze wathi umalume wakhe uDick wakhe wamxelela ukuba 'ubukele uMac eqhekezwa de wasweleka kwaye andifuni oko ngokwam.'

ioli yeoli kunye neoyile yeavokhado

Zombini bazalwana betshatile ekugqibeleni baba ngootata kubantwana bomtshato wesibini, kodwa babengenabo nabantwana ababazalayo. Inkqubo ye- Intsalela yeminyaka kaDick McDonald eNew Hampshire babethe cwaka, wayehlala kwikhaya elinamagumbi okulala amathathu - hayi olwalulindelekile kwi-burger baron- kwaye washiya indawo eyi- $ 1.8 yezigidi ngexesha lokusweleka kwakhe ngo-1998. ukuthimla ... kodwa intle kakhulu xa kuthelekiswa Kwithamsanqa elingaphezulu kwe- $ 1 yezigidigidi athe uKroc washiya ngasemva emfazini wakhe.

UDick McDonald wayengekho krakra kuRay Kroc

richard mcdonald kwi mcdonalds Twitter

Xa uthathela ingqalelo ukuba uDick McDonald kunye nomntakwabo abaya kushishino noRay Kroc kukhokelele ekubeni baphulukane nezigidi- phakathi kwezinye i-affron-kuya kuqondakala ukuba abe krakra. Ngokumangalisayo, uDick McDonald akazange acaphuke malunga nendlela izinto ezenzeka ngayo kunye neshishini lakhe lokutya okukhawulezayo wathi ' soze Ndazisola ngokuphulukana nethamsanqa elafunyanwa nguKroc.

Ngendikhe ndanamathela kwisakhiwo esinee-skyscraper ndaweni ithile ezinezilonda ezine kunye namagqwetha erhafu asibhozo ndizama ukufumana indlela yokuyihlawula yonke irhafu yam, Utshilo uMcDonald . Iprofayile ka-1985 yalowo wavela kwifayile ye- IChicago Tribune Umchaze njengendoda 'ethandekayo nenobumnandi' engavumi ukuthetha kakubi ngeqabane lalo langaphambili-kwanaxa ipleyiti ibhengeza uRay Kroc njengomseki oxhonywe kufutshane.

Eyona nto ithetha kakhulu ngomlingiswa kaDick McDonald kukukhankanywa Tribune Isiqwenga sokuba emva kweeyure ezintathu kunye, umbhali akazange amve uMcDonald ethetha enye isikhalazo . Ngapha koko, xa igama likaKroc lalikhankanywa, lalinamazwi anobubele kuphela.

Iclaloria Calculator