Iimpawu zendlela engaphantsi ayinakuba ijikeleze ixesha elide

Ngaphezulu kwe Iindawo ezingama-41,000 kumazwe angama-100 nangaphezulu, kukhuselekile ukucinga ukuba kusenokwenzeka ukuba kukho Indlela engaphantsi kufutshane nokuba uyaphi. Ngo-2019, yayiyi elona khonkco likhulu lokutyela eUnited States- phantse iindawo ezili-10 000 ngaphezulu kunesekethe yesibini enkulu, Starbucks . Amanani anje ngokungaqhelekanga athetha ngenkampani ekumgangatho oqinileyo ngaphandle kokukhathalela ikamva layo. Ukuba kuphela bubomi obunemibala ephakame kangako kwivenkile yesandwich ekuyo yonke indawo.

hagen iincindi zeayiskhrim

Imeko yesitimela iqhubeka isiya ezantsi kwaye ibilithuba elithile. Nje ukuba kujongwe njengokutsha, okwahlukileyo, kunye nokukhetha okunempilo kwintengiso yenkonzo yokutyela ekhawulezileyo, Subway iye yaba luphawu oludala nolungalawulwa kakuhle. Uninzi lwezigqibo ezingekho mgangathweni ziye zavela, zabangela ukuba ikhonkco lithwaxwe yiminyaka ethile emibi. Ngapha koko, amanani aqhubekile nokwehla unyaka ukusukela ngonyaka we-2015.

Kodwa ayisiyiyo nje malunga nemali yale ndawo yokutyela yaziwayo. Ukusuka kwisiphithiphithi sokudibana ukuya kukhuphiswano olukhulayo, kukho imiqondiso emininzi yokuba iintsuku zikaloliwe zinokubalwa. Le miqondiso yendlela engaphantsi komhlaba ayinakubakho ixesha elide.

Iivenkile ezisendleleni sele zivaliwe ngesantya esandayo

Akukho mqondiso ubonakalisa ngakumbi ukubhubha kwendlela engaphantsi kwendlela yokuba iivenkile ezininzi zokutyela sele zivalile iingcango zazo ngokulungileyo. Iindawo zivalwa ngokusisigxina ngesantya esothusayo. Ngo-2018, I-Subway ivale ngaphezulu kwevenkile ezili-1 eUnited States. Oko kwehlise inani elipheleleyo leendawo zokutyela zasekhaya ukuya kuma-24,798 - elona nani lisezantsi leetoni ukusukela ngo-2011. Isitrato sangoku nje sele sikrwada Iindawo ezingama-22,300 kwilizwe liphela. Ngokuqinisekileyo, iseyitoni yokutyela ... kodwa ayikhangeleki kakuhle yimigangatho yendlela engaphantsi.

Ngokucacileyo, i-2018 ibingeyiyo eyangaphandle. Ukusukela ukufikelela kwinqanaba eliphezulu leendawo zokutyela ezingaphezu kwama-27,100 ngo-2015, ukukhula kwendlela engaphantsi komhlaba kuye kwehla. Ngoku ka Ishishini lokutyela Inkampani ivaliwe kwiindawo ezingama-359 ngo-2016 nangama-836 ngo-2017. Ngokudibeneyo, indawo yokutyela ivale iivenkile ezingama-2,305 ukusukela ngo-2015.

Oku kuza kwizithende zezinto ezazinokwanda okukhohlakeleyo kwisiqingatha sokuqala seshumi. Ukusuka ngo-2010-2015, indawo yokutyela yasekhaya yangaphantsi ikhule ngeepesenti ezingama-28. Ukusukela ngoko, iphantsi ngeepesenti ezilithoba.

Indlela engaphantsi izama ukunqanda ukopha

Inani lokuvalwa kwevenkile engaphantsi likufumene kakubi kangangokuba abaphathi bendlela abahamba ngaphantsi komhlaba baziva isidingo sokungenelela ukuze bayeke ukopha- okanye bazame ukuyeka. Ngomqondiso wokuba i-ofisi yequmrhu yamkele amaxesha amabi yinkampani ephila kuwo- kunye nokuvalwa koluntu ngamahlwempu ukuvalwa kobuninzi kunokuba negama - yenza into engazange yenziwa ngaphambili: zama ngenkuthalo ukumisa iindawo ukuba zingabikho mnyama.

Emva kwexesha ngo-2019, inkampani yamisela imithetho emitsha olwalufuna ukuba abasebenzi bazalise iphepha lemibuzo kwaye baphendule kwikomiti ngaphambi kokuba bakwazi ukuphuma kwizivumelwano zabo kunye nokuvala iivenkile zabo.

Kungenzeka ukuba i-Subway ayikholelwa ukuba banako ukukholisa uninzi lwama-franchisees abafuna ukuphuma kwishishini ukuba batshintshe iingqondo zabo kwaye bagcine iingcango zivulekile. Kodwa eli qhinga liza kunika ixesha langaphantsi lokufumana abanye abaqhubi abazimisele ukuthatha indawo yokutyela ekuthethwa ngayo.

Kwixesha elidlulileyo elingekude kakhulu, iivenkile ezisendleleni entsha igcina rhoqo ngonyaka kuneendlela ezivaliweyo. Inkampani iqhubekile nokukhula, ke ukuvalwa kwendawo bekungakhathali. Amaxesha, zilutshintsho lwendlela engaphantsi.

Ukuthengisa ku-Subway kuyaqhubeka nokuwa

Ingeniso yesitrato iyonke ifikelelwe $ 11.9 yezigidigidi ngo-2014 . Oko kunokuvakala njengenani elinomtsalane, kodwa eneneni ibikukuhla kweepesenti ezintathu ukusukela kunyaka ongaphambili. Eli nani liwile unyaka nonyaka ukusukela oko, lafikelela esiphelweni $ 10.2 yezigidigidi kwintengiso in 2019, ukwehla kwe- $ 210 yezigidi ukusuka kunyaka ophelileyo. Lo ngunyaka apho Inxalenye yesandwich yaseMelika ikhule ngokwenyani .

Oku kuphulukana kwengeniso kunokubekwa ityala ngokulula-ubuncinci kwinani-leendawo ezimbalwa. Ngelishwa kuLoliwe ongaphantsi, oku akuxeleli lonke ibali kuba iindawo zokutyela ezizodwa ziqhuba kakubi nangakumbi. Ngoku ka Iindaba zeSizwe zokutyela Uqikelelo lweentengiso zeyunithi ngo-2012 zazingama- $ 482,000. Ngo-2016, elo nani liye lehla laya kwi-420,000 yeedola- iipesenti ezili-15 ukwehla. (Thelekisa, UJimmy John's , Omnye wabona bakhuphiswano baphambili bakwindlela engaphantsi kwendlela ye-sandwich, i-avareji $ 772,000 kwivenkile nganye .)

Indlela engaphantsi iyangena Iipesenti ezisibhozo zentengiso nganye ethengisa kakhulu . Ukuba ukuthengisa kwendawo kuyoma, kubeka isifotho esinzulu kwikamva lekampani.

I-Subway ibone utshintsho olukhulu kubasebenzi kwikomkhulu

Uninzi lweengxaki zendlela yangaphantsi zibeke phantsi iingcambu kwiminyaka nakwimashumi eminyaka eyadlulayo. Kodwa i-ofisi yequmrhu ibisemngciphekweni ukusukela oko umsunguli kunye nomnini-ntsapho uFred DeLuca wasweleka ngo-2015. Emva kokusweleka kwakhe, udade boDeLuca uSuzanne Greco wathatha isikhundla sokuba yi-CEO.

Ukuthi I-Greco yeminyaka emithathu Ukubaleka kwendlela engaphantsi kwakuxokozela kungayibeka kancinci. Ukuthengisa kuyaqhubeka ukuwa phantsi kwewotshi yakhe, kwaye iifranchisees bezivukela. 'Abantu abaninzi kolu shishino baziva ngathi uSuzanne akakulungelanga ukuba yi-CEO yenkampani,' utshilo omnye umntu Ushishino ngaphakathi ngelo xesha.

Ekupheleni konyaka we-2019, kungeniswe indlela engaphantsi abaphathi abatsha abaliqela , kubandakanya negosa eliyintloko lentengiso. Ngo-Novemba, inkampani egama linguJohn Chidsey njenge CEO yayo entsha. Kuthathe inyanga kuphela ukuba uChidsey abeke esweni utshintsho ngakumbi xa Abaphathi abathathu abaphezulu bayishiyile inkampani .

jack kwibhokisi ye-taco

Kwakungekho kuphela i-C-suite eyayifumana i-shakeup. UChidsey wenza ubukho bakhe baziwa kwinqanaba kunye nefayile phantse kwangoko. NgoFebruwari 2020, I-Subway yagxotha abasebenzi abangama-300 kwikomkhulu layo laseConnecticut. Oko kwakumele malunga neepesenti ezingama-25 zabasebenzi.

Kwiinyanga nje ezine kamva, inkampani yaphosa eminye imisebenzi eli-150 . I-Subway ikwenzile ukuyekiswa kwiinzame zokuhlengahlengisa kunye nokwenza lula ishishini. Kodwa ukuba ukusebenza kwenkampani kufuna phantse abantu abangama-500 abangaphantsi, kuyacaca ukuba kuncinci kakhulu kwishishini lokujikeleza.

I-Subway ibone ukwanda kokhuphiswano phakathi kweesandwich zokutyela

I-Subway ayisiyiyo kuphela ivenkile yesandwich kwibhlokhi, eyenze izinto zaba nzima ngakumbi kwinkampani. Ingqondo yokutyela yaqala yafumana impumelelo ngokukrola i-niche kwintengiso yokutya okukhawulezayo. Bekukho ezimbalwa, ukuba zikhona, iivenkile zokutya ezikhawulezayo zesonka xa inkampani yasekwa ngo-1965. Ukuba ufuna i-sub elungileyo, ngokuqinisekileyo uye waya kwi-Subway. Bahlala beyona venkile iphambili kangangeshumi leminyaka okhuphisana nabo bambalwa besenza isoyikiso esisemthethweni.

Kwiminyaka yakutshanje, nangona kunjalo, konke kuguqukile-uphawu lokuba izinto azijonganga kakuhle kwityathanga. Ishumi leminyaka elidlulileyo libone amakhonkco amaninzi esandwich echuma kwaye ethatha iziqwenga ezinkulu kwisabelo sentengiso yendlela yangaphantsi. Ngoku ka Imagazini yeQSR , Ezintlanu kwezingama-32 iivenkile ezinkulu zokutyela eMelika zisebenza ikakhulu kwiisendwitshi. Okubi nangakumbi kuloliwe ohamba ngaphantsi komhlaba, amatyathanga anje ngeJersey Mike, iiFirehouse Subs, kunye neeArby zithatha ishishini kude noMgaqo ongaphantsi. Ngalo lonke ixesha ikhonkco lesandwich lisiba namava empumelelo, izinto ziba mbi ngakumbi kuloliwe ongaphantsi.

I-Subway ikonyuse ukhuphiswano phakathi kweenkonzo zokutyela ezikhawulezayo

Kodwa ayisiyiyo kuphela indawo yesandwich apho indlela yangaphantsi ijongene nokhuphiswano olunzima. Ikhonkco lalibonwe ixesha elide njengenketho esempilweni kwihlabathi lokutya elikhawulezayo elizaliswe IiMac ezinkulu kwaye Ngoobani . Iityathanga ezininzi zokutya eziqhelekileyo ezinikezela ngemenyu esempilweni, ezinje nge Isonka sePanera kwaye Chipotle , Bavukile ngokwamanqanaba kwiminyaka yakutshanje, kwaye luphawu olubi kuLoliwe ongaphantsi.

Abanye abakhange babambelele nje kwi-Subway, babadlulisile ngokwamanqanaba aliqela. Oko kuyinxalenye enkulu kuba inkampani iyenzile kancinci ukuba ingahambeli phambili. Kwiindidi ezininzi, isilele nje ukuvela.

Njengombono wabathengi wento esempilweni etshintshileyo, i-Subway iye yacotha ukuziqhelanisa. Izinto ze-Organic, i-GMO-free, kunye nezinto ezibonakalayo ezingafunekiyo zibambe ixabiso ngakumbi kubathengi kunangaphambili. Ukubetha nje i-lettuce kunye neetamatato kwizicucu ezibandayo akusayi kuyisika kwakhona.

Subway ikhe yarhuqeka emva ngoyilo lwevenkile yayo. Kusenokwenzeka ukuba xa ungena kwindawo yokutyela engaphantsi kwendlela namhlanje, ijongeka ngathi iyafana nendlela eyenze ngayo ishumi leminyaka okanye emibini eyadlulayo. Ngelixa uninzi lweendawo zokutyela ezikhawulezayo zivula iindawo ezimema ngokubonakalayo ezinempawu ezinje ngoku-odola iivenkilana, iivenkile ezisendleleni zikhula zadamba. Inkampani iqale kuphela Uyilo ngokutsha lweendawo zokutyela ngo-2017-okokuqala ngqa kwiminyaka engama-20-kwaye mhlawumbi ubuncinci ishumi leminyaka kade kakhulu.

Iifranchisees ezingaphantsi komhlaba khange zonwabe okwexeshana

I-Subway ikhule yaba yeyona ndawo yokutyela inkulu emhlabeni kumqolo wabanini bayo. Ngokudibeneyo, ngaphezulu kwe Ama-franchisees angama-21,000 ezineevenkile zokutyela. Aba baqhubi bahlala bengabantu abasemngciphekweni wokuvula indawo yokutyela, ngokuchaseneyo neefemu zotyalo mali ezihlala zinezinye iindawo zokutya okukhawulezayo. Bebejolise ekuphazamiseni kwabo ikhonkco okwethutyana ngoku, kwaye abanini abangonwabanga soze babe luphawu olulungileyo kwinkampani.

ungayiphindisela inkukhu emva kokunyibilika

Iminyaka, i-Subway igcine indlela yokwanda enoburharha, ihlala ivula indawo ezintsha kumgama wokuhamba wezo sele zikho. Oku kubangela ukuba iivenkile zikhuphisane kwaye zenze ingeniso yendlela engaphantsi kwendlela.

Iifranchisees zikwanazo ii-run-ins kunye ne-Subway malunga neendlela zeshishini. Inkampani yahlula iivenkile zayo kwimimandla, nganye ijongwa ziiarhente zophuhliso, ezihlala zisebenza ngokwazo. Ezi arhente zophuhliso ziphethe iindawo zokuhlola ukuqinisekisa ukuba nganye iyahambelana. Kodwa rhoqo, abenzi ngokholo olulungileyo. Ngoku ka INew York Times , Abanini beendlela ezingaphantsi komhlaba baziva ngathi oku kudala ungquzulwano lomdla. Bathi akulunganga ukunika iiarhente zophuhliso amandla okuvala iivenkile ezikhuphisanayo.

Oku kukhokelele kumatyala amaninzi. Ngo-2018, i-Subway yafunyanwa ichaphazeleka kwizimangalo ezingama-29 kwi-franchisees eyi-1 000. Ukuthelekisa, iMcDonald's, iDunkin ', iPizza Hut, iBurger King kunye neWendy zidityaniswe kwi-1.4 nje.

Konke oku kukhokelela kwii-franchisees ezingonwabanga. Njengoko umntu uxelele i Amaxesha , 'Sityhubele kwizinto ezininzi, kodwa asisafanele.'

I-Subway iye yafumana iintloni ezininzi esidlangalaleni

Iphupha elinye okanye amabini e-PR ahambileyo ekhosi uninzi lweetyathanga zesizwe, kodwa xa ezo snafus ziqhubeka zisiza, luphawu olubi kwikhonkco ekuthethwa ngalo.

Iimpikiswano ezininzi ezonakalisa udumo ziye zangena kwi-sandwich conglomerate, ezingakhange zenze nto ukuphucula ukuma kwazo nabantu baseMelika besitya esidlangalaleni.

Ngo-2017, i I-CBC ipapashe ingxelo efumene inkukhu kwiSendwitshi zakwasendleleni iqulethe kuphela iipesenti ezingama-50 zeDNA yenkuku, isithi uninzi lwesiqingatha esaseleyo sasisoya. Indlela engaphantsi Uqhubeke nokubangqina ukuba abachananga kwaye bamangalela ukungcolisa igama, kodwa umonakalo wenziwe.

Kwiminyaka embalwa ngaphambili, ibhlogger yokutya eyaziwayo, i-Food Babe, yasungula uxwebhu lwezikhalazo lubiza indlela engaphantsi komhlaba ukuba isuse ikhemikhali kwisonka sayo. Isithako, esibizwa ngokuba yi-azodicarbonamide, sihlala sisetyenziswa ekwenzeni imethi yeyoga kunye nerabha yezihlangu. Kwatyhilwa kamva ukuba imichiza isetyenziswa rhoqo kwiimveliso zesonka ukunceda ukomeleza intlama, nangona kunjalo Umgaqo ongaphantsi usasusa isithako . Kodwa kwakhona, i-scandal sele ivele kwimidiya yoluntu.

uphinde uphinde uvuselele i-oveni yokutya yamaTshayina

Eyaziwa njengendawo 'yokutya okuTsha,' abathengi baselunxwemeni baqala ukucinga ngetyathanga njengendawo enokuthi ingabi ntsha-okanye ibe sempilweni- njengoko kubonakala ngathi. Njengaleyo, enye yeempawu eziphambili zendlela yangaphantsi ihambile-kwaye ngumqondiso ombi weSitrato.

Nokuba ukunyuswa kwesitrato kuyasilela

I-Subway kudala yaziwa ngesibonelelo sayo se-5 yeenyawo, kwaye abathengi abathembekileyo baphoswa sisivumelwano esimangalisayo. Ngethamsanqa kubalandeli, i-Subway ibuyise i-iteration ye- $ 5 yeenyawo ezaziwayo nge-2-for- $ 10 yokunyusa ngoJuni 2020. Umbono yayikukunceda ukubetha ishishini ngexesha lokudodobala kwezoqoqosho. Kodwa isithembiso saqala kabuhlungu xa Uninzi lwama-franchisees aluchasayo isaphulelo . Umbutho waseMntla Melika weeFranchisees zangaphantsi (NAASF) ukhuthaze abasebenzisi ukuba bangathathi nxaxheba kwintengiso. 'Inkqubo ye Iidola ezintlanu zeenyawo zashiywa iminyaka Kwithuba elidlulileyo emva kwemizamo emininzi yokwenza ingeniso, 'i-NAASF ibhalele amalungu ayo ileta. 'Hayi ukusukela oko isihlandlo sokuqala sale phulo sonyuse intengiso isuka kwitrafikhi isusa iindleko zorhwebo.'

Abaqhubi kudala bethetha ukuba phantse akunakwenzeka ukwenza imali kwi-5 yeedola ezinikezelwayo-kwaye uyiphindaphinde kabini ukuya kwi-2- yeedola ezili-10 kuphela ukuphinda ilahleko. Ishishini lokutyela kubalwa ukuba kubiza malunga ne- $ 4.93 ukwenza eyona Subway yexabiso eliphantsi. Xa usongeza kwiindleko ezizinzileyo, abanini baphulukana nemali ngalo lonke ixesha bethengisa i- $ 5 yeenyawo.

Ngoku ka Ishishini lokutyela , Iipesenti ezingama-71 kuphela zeevenkile ezinikezela ngesaphulelo . Oku kusenokwenzeka ukuba kudale ukudideka kunye nokungoneliseki phakathi kwabathengi- hayi ukujonga kakuhle ishishini esele lisokola ukuzisa abathengi emnyango. Ekugqibeleni, isithembiso sinqabile yahlala iiveki ezimbini ngaphambi kokuba iphinde iphinde iphinde ifumaneke kwii-odolo zedijithali. I-Subway yayicwangcisile ukubamba i-5 yeenyawo zonyuselo lweenyawo lonke ihlobo.

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