Imifanekiso kaGetty Ngo-2007, ivenkile engaphantsi kwivenkile engaphantsi komhlaba yaqalisa into eyajika yaba ngumkhankaso ophumeleleyo: i $ 5 yenyawo. Kwakungekho nto yakhalaza ngayo. Ngeedola ezi-5, une-sub entle entle eneendlela ezahlukeneyo onokukhetha kuzo, kodwa, ngoFebruwari 2016, indlela engaphantsi komhlaba inyuse ixabiso le- $ 1 ngetwitter engaqhelekanga eyenze ukuba kuvakale ngathi i-Subway yayisenzela abathengi bayo ubabalo. I-tweet funda : 'UKUQHUBA IINDABA: Ukuqala ngoFebruwari 4 ZONKE iinyawo zakho ozithandayo ezikwi- $ 6.' I-Twitterverse ibingonwabanga njengoko ubuya kulindela kwaye, njengaso nasiphi na isigqibo seshishini, kuvela ukuba kukho okungakumbi kuyo kunaleyo i-Subway iqale yamkelwa kuyo.
Isebenze kuphela ngesizathu esinye esilula
Kutheni le nto i $ 5 yeenyawo yasebenza kwindawo yokuqala? Ngenxa yokuba iingqondo zethu ezilula zomntu zithanda amanani ajikelezayo. Ukunyuselwa yayiyingqondo kaStuart Frankel, umthengisi osendleleni ongaphantsi komhlaba owayeneevenkile ezimbini zokutyela eMiami. Ngo-2004 Wayefuna ukuvuselela intengiso eyehla kakhulu ngeempelaveki. Ugqibe kwelokuba unyuselo lwalulungile, kwaye kuba wayewathanda amanani ajikelezayo, wagqiba kwelokuba anikezele ngenkxaso yeenyawo kwixabiso elihle, elijikelezileyo le- $ 5. (Ukuchaneka, wahlawulisa i-4.67 yeedola ke irhafu yabenza ngqo $ 5.)
NgokukaFrankel, indlela engaphantsi komhlaba yayicotha ukubamba amathuba okwaziswa kwakhe yi- $ 5. Kwakungekho ngo-2007 apho wamenyelwa kwikomkhulu leziko kwaye wacelwa ukuba athathe ivenkile egulayo eFort Lauderdale. Ngelixa engazange amkele, wazisa ukwazisa kwakhe apho. Yajika loovenkile, yaza ekugqibeleni waya kuzwelonke Kwiminyaka emithathu emva kokuba uFrankel eqale ukubona ukuthengisa kwakhe ngeempelaveki esibhakabhakeni ngenxa yenombolo yakhe entle, ejikelezileyo. Abathengi kuyo yonke indawo banokufumana intengiselwano engcono kunokuba bebeqhele ukwenza, kwaye umkhankaso wentengiso ongenakulibaleka uncede ukuqinisa umbono kuluntu.
Isiteyitimenti esisemthethweni
Imifanekiso kaGetty Kwakukho into eyoyikisayo malunga ne- $ 5 yeenyawo, kwaye yayingeyiyo jingle. Oko kuyaphindaphinda: ngokuqinisekileyo yayingeyiyo jingle, le uyiculayo ngoku. Enye yeempawu zomkhankaso wentengiso oqaqambileyo, kwaye nokuba ucinga ukuba iyacaphukisa, yimpumelelo ukuba uyayikhumbula. Iidola ezintlanu yinto entle, nokuba linani, yibhili enye (nangona kunjalo irhafu), kwaye uyifumene imali efanelekileyo. Unokwenza kakubi kakhulu ukuphuma kwesidlo sasemini, emva kwayo yonke loo nto. I-5 yeenyawo yenyawo ikhatyiwe ngo-2007, kwaye nayiphi na iphulo lesikhangiso elisondela kumanqaku eminyaka eli-10 lihle.
Akumangalisi ukuba abantu babe nomsindo xa wanyamalala. Ngoku ka Isibhengezo esisemthethweni sangaphantsi Ixabiso lentengo 'yeklasikhi' yayo yayinyuka iye kwi-6 yeedola ukulwa iindleko ezikhulayo. Yinkxalabo efanelekileyo kuwo onke amashishini. Jonga ukonyuka kwamaxabiso kule minyaka ilithoba idlulileyo, kwaye uyakufumanisa ukuba Subway ilungile ngokuhambelana nokugubungela iindleko zayo ezikhulayo. Phakathi kuka-2007 no-2015, ukunyuka kwamaxabiso okwenyuka ngama-14.3 ekhulwini , kwaye oko kuthetha ukuba into onokuyithenga nge-5 yeedola ngo-2007 ingakubiza i-5.72 yeedola ngo-2015. Qwalasela loo nto, kwaye ukutsiba ukusuka kwi-5 leenyawo ukuya kwi-6 yeenyawo ubude kusemthethweni, ukuba akunjalo.
Ityala elisezinyaweni
Imifanekiso kaGetty Ngokujonga nje, unokucinga ukuba eyona ngxaki inkulu yendlela engaphantsi ikwanyuka iindleko ezichaphazela izicwangciso zeshishini zawo onke amaziko orhwebo, kunye nenkqubo yenkcitho yabo bonke abathengi. Kodwa i-Subway inezinye iingxaki zemali oko kuthetha ukugcina isivumelwano se- $ 5 (kunye nokugcina abantu bonwabile) kunokuba kungabikho etafileni.
Ngo-2013, Subway was asiwe enkundleni ngaphezulu kwamabango entengiso ebubuxoki. I-5 yeenyawo zenyawo yayinengxaki, eyokuba yayingeyiyo inyawo elinye ubude. Amagqwetha alinganisa iisandwitshi ezili-17 ezivela kwiindawo zokutyela eziseNew Jersey, kwaye akukho namnye kubo oqhekeze ii-intshi ezili-12. Kuba imiqolo engaphantsi kwendlela ithunyelwe ngomkhenkce emva koko inyibilikisiwe kwaye ibhakwe kwindawo, bekungekho ndlela ibekiweyo yokuqinisekisa ukuba umqulu ngamnye uweliselwe kwii-intshi ezili-12, kwaye nangona iSwitshi inyanzelisa ukuba igama elithi 'unyawo olude' lwaluyinto yentengiso Endaweni yesithembiso sokwenyani, i-Subway yenziwa ukuba ikhohle. Ukongeza ekunikezeleni i-500 yeedola kuye ngamnye wababangi bokuqala, ikwagqibile nokukhupha ukutya I-520,000 yeedola kwimirhumo yezomthetho kwaye ndivuma ukumilisela amanyathelo amatsha ebhodini anokunceda ukugcina iinyawo zayo enyanisweni ubude benyawo. Ayisiyonto yangaphantsi kuphela eyenze ukuba zonke ii-franchisees zayo zilinganise zonke iinyawo zazo (kunye ne-6-intshi subs) ukuqinisekisa ukuba umthengi ufumana oko kupapashiweyo, kodwa indlela engaphantsi kwakhona kwafuneka iphinde isebenze izixhobo zoqeqesho nezikhokelo kubanini bamalungelo okuthengisa. Ayibizi.
Impembelelo zikaJared Fogle
Imifanekiso kaGetty Nge-Agasti ka-2015, isithethi se-Subway sexesha elide u-Jared Fogle ulivumile ityala kwinani lezityholo ezoyikisayo, kwaye nangona ivenkile encinci yamgweba kwangoko kunye nezenzo zakhe, inkundla yezimvo zoluntu yayihlala inxibelelene. Ulwaphulo-mthetho lukaFogle kunye nekhonkco . Emva kokubanga ukwehla kwepesenti ezi-2.6 kwingeniso ukusuka ngo-2014, 2015 yaphela ngeepesenti ezi-4.3 zehla kwingeniso yeshishini.
Nangona i-Subway isebenze ngokukhawuleza ekuzihlukaniseni nesithethi sayo, kusenokwenzeka ukuba umonakalo wenziwe kubantu abaninzi. Emva kokuba uFogle efake isicelo sakhe sobutyala, i Igqwetha laseMelika latsho esidlangalaleni ukuba yayizizigidi ezazifunyenwe nguFogle kwindima yakhe njengeSwayman pitchman eyayixhasa ngezenzo zakhe ezingekho mthethweni nezingaphantsi kobudala, kwaye ukuba iwonga lakhe lodumo limncedile ukuba enze isenzo sakhe eluntwini ixesha elide. Nangona ubumnyama obabubomi bakhe bobuqu bungenanto yakwenza ngqo ne-Subway ngokuthe ngqo, iimvakalelo ezinamandla kunye nokunxibelelana phakathi kophawu kunye nezenzo zesithethi sakhe zazingenakuphikwa. Iingcali zentengiso ezinje nge abacebisi beLandor Associates ithe ayinakuphepheka ukuba, ubuncinci okwethutyana, uphawu luya kudityaniswa nokuxhaphaza abantwana. Unxibelelwano lwenziwa mbi nangakumbi yindlela engaphantsi kweSpeyin ethembele ngayo kuFogle ukukhuthaza umfanekiso wayo osempilweni kunye nokuba iphulo lakhe lalihlala ixesha elingakanani: isithuba seminyaka eli-15. Kwakusaqhubeka ngamandla xa wayebanjwa. Intengiso entsha yakhutshwa kwangalo mhla kwahlaselwa ikhaya lakhe.
Ukwandisa ngokukhawuleza okukhulu
Imifanekiso kaGetty Kodwa ngokucacileyo uFogle wayengenguye kuphela kwesizathu sokuba iimali zikaloliwe ongaphantsi zikwe. Ushishino ngaphakathi ujonge into engalunganga ayenzayo engaphantsi , kwaye luluhlu olude oluqala ngokwanda kakhulu. Ngaphandle kokuvulwa kweendawo ezingama-911 ezintsha zase-US ngo-2015, kwavalwa kwakhona ngama-877. Ukukhula okungahambi kakuhle ayisiyiyo nayiphi na ikhonkco efuna ukuyibona, kunye nokuseka iindawo ezintsha ezinempumelelo ngaphandle kokufikelela kulinyathelo elibalulekileyo kwisicwangciso seshishini esasiphoswe yi-Subway ivuliwe. Olunye usizi lwemali engaphantsi kwesinye aluncedanga nayo.
Ukungahambelani neendlela ezikhoyo
Imifanekiso kaGetty Kubalulekile ukuqhubeka neendlela ezikhoyo. Ngenxa yokuba indlela engaphantsi kwendlela yayihamba phambili komdlalo ngokubhekisele ekwenzeni iminikelo esempilweni kunye nentengiso yohlobo lwe-anti-McDonald's apho abantu banokuya kufumana isidlo esisempilweni ngesantya esiphezulu seKing Burger King, bonwabile ngokwaneleyo ukugcina nje loo ndawo . Eminye imixokelelwane (enjengePanera Bread kunye neChipotle) yaqala ukuvela kwaye yafaka igama labo kwizithako ezihlaziyayo ezinezongezo ezimbalwa kunendlela esetyenziswayo engaphantsi kwendlela. Imikhankaso yemidiya yoluntu esungulwe ngokuchasene ne-Subway inyanzelise ukuba itshintshe izinto ezinje ngeresiphi yayo yesonka ukuze kude nesongezo azodicarbonamide , Kodwa la maphulo aphakamise ukuqonda koluntu kwinyani yokuba zazisekho izithako ezinje ngokulala emva kwendlela engaphantsi kwendlela engaphantsi. Ngelixa amanye amatyathanga ayesenza amanyathelo okuba ngakumbi nangakumbi 'ngendalo,' indlela yangaphantsi yayinomdla wokuma.
Akufanelekanga ukuba kwakumangalisa
Imifanekiso kaGetty Sisiphelo esibuhlungu sonyuselo esiye saba luphawu lomfanekiso, kwaye kukho isizathu esihle sokudibana kakuhle nophawu: yathabathela kwindlela yangaphantsi ukuya kwinqanaba eliphezulu lokutya okukhawulezayo ... okwethutyana. I $ 5 yenyawo yazisa i-3.8 yeebhiliyoni zeerandi kwintengiso ngo-2009 kwaye yabeka indlela engaphantsi kwendlela phakathi kweekona ezili-10 zokutya okukhawulezayo kuloo nyaka, ivumela inkampani encinci ukuba ibambe izigebenga ezidlulileyo ezinje ngeBurger King kunye neWendy kwaye zithathe isabelo esikhulu sentengiso. Akumangalisi ukuba wonke umntu abe nentliziyo ebuhlungu sisaziso sokuba isiphelo siza kuphela.
Oko konke kukhokelele ekuweni kweSwitzerland ukusuka phezulu kwityathanga lokutya. Amathuba akakho nakwi-5 yakho ephezulu xa kufikwa kwisigqibo sokuya kwindawo yesidlo sasemini. Ndiyabulela kwindibaniselwano yomxholo kunye nenqanaba le-quo, amanyundululu, amatyala, kunye nokwandiswa kakhulu, i-Subway's profits's fall (kunye neendleko zabo ezikhulayo), ekugqibeleni zichaze isiphelo sesivumelwano sokutya esenziwe ngumntu wonke: i $ 5 yeenyawo.
