UFabrice Coffrini / Getty Izithombe Xa kuziwa kwindibaniselwano enkulu kunye neenkampani, uNestle ulungile phaya phezulu. Mikhulu kakhulu kangangokuba kunzima ukuyicinga: ngokwe Forbes , zixabisa malunga ne-280 yezigidigidi zeedola ... nika okanye uthathe iibhiliyoni ezimbalwa.
Xa ucinga ngoNestle, ucinga ntoni ngawe? Iilekese? Nesquik? Nescafe? Iinkumbulo zobuntwana zokukhohlisa-okanye ukuphatha, kwaye unethemba lokubona zonke iilekese zakho ozithandayo engxoweni yakho? Okanye, ucinga ngempikiswano? Amakhwenkwe? Intiyo ethile enzulu?
Nayiphi na into engentla inokuba ichanekile. Ngelixa uNestle ngokungathandabuzekiyo enefuthe elide kubume beshishini lokutya lokuthengisa, zikwanempikiswano enkulu. Ngokuqinisekileyo ayizizo zonke iilekese kunye neelekese, kwaye kukho izinto ezimnyama kakhulu kwixesha labo elidlulileyo ... Nantsi ke le nto-yeyabo, kangangokuba nokuba ucinga ukuba wenza konke okusemandleni akho ukubangxolisa, mhlawumbi usenazo iimveliso zabo ekhitshini lakho - okanye kwigumbi lokuhlambela- ngoku.
UNestle waqala ngobisi
Facebook I-Nestle yaqala ngo-1866, kwaye nangona yayisekwe eSwitzerland, imveliso yabo yeflegi yayingeyiyo le uyicingayo. Ngokwegosa labo Imbali yenkampani , yonke le nto yaqala xa isibini sabazalwana ogama linguCharles noGeorge Page babona ithuba. Ilizwe laseSwitzerland lalineetoni zokoqobo zobisi olutsha olufumanekayo, kwaye-besebenzisa indlela ababuyela ngayo kwilizwe labo laseMelika-baseta indawo yemveliso yokuguqula olu bisi lutsha lube lubisi olunamanzi. Kwaye yayiyinto enkulu leyo, njengoko yayisenza ubisi luhlale ixesha elide, lide kakhulu.
Ngexesha elifanayo, omnye umphambukeli-owazalelwa eJamani-uHenri Nestle-wayesebenza kwenye imveliso yobisi eSwitzerland. Usokhemesti wayefuna ukuza nemveliso yesondlo kwiintsana, kwaye wavelisa ubisi olungumgubo, umgubo neswekile. Kwiminyaka nje embalwa, ezi nkampani zimbini zazibandakanyeke kukhuphiswano olunzima: Abazalwane bePhepha baqala ukuthengisa ubisi olungumgubo, kwaye uNestle waqala ukuthengisa ubisi olujiyileyo.
Inkampani yeli Phepha-Anglo-Swiss-izicwangciso zabo zokwandiswa zibonakaliswe kukusweleka kukaGeorge Page. Ngo-1902, babethengisa ngamacandelo emisebenzi yabo, kwaye ekugqibeleni badityaniswa noNestle ukwenza isiseko sombutho omkhulu olawula imarike yokutya yehlabathi namhlanje.
UHenri Nestle wayenothotho lwamashishini angaphumelelanga ngaphambi kokuba abethe igolide
Facebook Igama kwinkampani livela kuHenri Nestle, kwaye ibali lakhe lelinye elingqina ukuba akukaze kube lixesha lokuza noluvo lubalaseleyo. Ngokwaseburhulumenteni Imbali yenkampani , UNestle wayeneminyaka engama-53 ubudala xa wayevula inkampani yakhe yobisi olungumgubo eVevey, eSwitzerland. Yayililinge elincinci elajika laba yinto enkulu kakhulu, kwaye yayingeyiyo inzame yakhe yokuqala.
Ngaphambi kokuba ubisi olungumgubo lweentsana lubonakalise ukuba luyimpumelelo awayeyileqa, uzamile nokwenza uluhlu lwezinye iimveliso, kubandakanya izichumisi, isamente, igesi elityetyisiweyo, amanzi amaminerali, utywala kunye iviniga .
Impumelelo ayizi nje nemveliso elungileyo, kufuneka ibe iyimveliso ezalisa isidingo. U-Nestle wavelisa ubisi olungumgubo lweentsana ngexesha apho ukwenziwa kwemizi-mveliso kunye nokufudukela kwabantu ezidolophini kwakusenzeka ngokukhawuleza, kodwa ukusweleka kweentsana kwakusephezulu. Ngethamsanqa, inzululwazi kunye nesondlo sasiqhubela phambili ngokukhawuleza, ngoko xa uNestle edibanisa noogqirha kunye neengcali zezondlo, ifomula eyabangela ukuba ibe yinto esebenzayo.
UNestle uncedise ekuveliseni itshokholethi yobisi
Facebook Ukuba ufikelela kwibar yetshokholethi yobisi ngaphezulu kwelethi emnyama, kuya kufuneka ubulele uHenri Nestle.
I-tsokolate yobisi indalo emangazayo ngoku, kwaye imbewu yoluvo ityalwe phakathi kwiminyaka ye-1800. UNestle wayehlala kwaye esebenza eVevey, kwaye njengoko ithamsanqa lalinokuba nalo, wayenommelwane kunye nomhlobo olungileyo ogama linguDaniel Peter. Usapho lukaPeter lwalusenza amakhandlela, kodwa wathi akubona ithuba elizivelelayo ekukhuleni kwemveliso yetshokholethi, wagqiba kwelokuba leyo yindlela awayezakuyihamba. Kwaye, xa wabona inkqubo kaNestle yokudibanisa ubisi kunye nomgubo wefomula, waqala ukuzibuza ukuba angakwenza okufanayo na ngobisi kunye netshokholethi.
iziqhamo ezihlala ixesha elide
Kuthathe iminyaka yokulinga, kodwa uPeter wagqibezela iresiphi yelizwe lonke itshokolethi yobisi ngonyaka ka 1887 Yintoni eMelika yokupheka , ibiyinto enkulu. Ngo-1901, kwabakho imfuno ephezulu kakhulu yale tshokholethi intsha kangangokuba uPeter akazange akwazi ukuyinyanzela yedwa, kwaye ngo-1904, yena noNestle bavuma ukuba bazakuvelisa itshokholethi eneswekile eninzi kunye necocoa encinci, eyayiza kuthengiswa. njenge chocolate ye 'Nestle'. Ngo-1929, ukudityaniswa kwagqitywa.
UNestle wasungula ikofu ekhawulezileyo njengesisombululo kwingxaki enkulu
Ifoto nguDrew Angerer / Getty Izithombe Ngoku ka Forbes , INescafe lelona candelo likhulu ngaphakathi UNestle . Kufanelekile ukuba ijikeleze i-17 yezigidigidi zeedola namhlanje, kwaye yonke loo nto iqale ngokubulela kuseto olubi kakhulu lweemeko.
Ngomnyaka we-1929, usihlalo waseNestle wayenguLouis Dapples, owayesakuba ngumqeshwa webhanki enegama eliphakamileyo likaBanque Francaise et Italienne pour l'Amerique du Sud. Kwaye ngo-1929, ibhanki yayinengxaki enkulu: xa imarike yestokhwe yaphazamiseka, kwathatha amaxabiso ekhofi ukuwa nawo. Ibhanki ngequbuliso yazifumana ihleli kwisixa esikhulu sekhofi abangakwazanga ukuyithengisa ngeniso, ke ngoko bafika eNestle bababuza ukuba bangaza nendlela yokugcina ikofu, kwaye bancede ukugcina utyalo-mali lwabo.
Kuthathe iminyaka emine, kodwa oogqirha be-Nestle ekugqibeleni beza nendlela yokuguqula ikofu ibe ngumgubo onokuphinda uhlanjululwe. Baphehlelela iNescafe eSwitzerland ngo-1938, kwaye yayikwamanye amazwe angama-29 ngo-1940. Ixesha lalililize: IMfazwe yesibini (II) yeHlabathi yayiqala, kwaye abantu kwihlabathi liphela babekhangela indlela yokuqinisekisa ukuba bangayigcina ikofu njengenxalenye yesiqhelo. NgeNestle naseNescafe ebonelela ikakhulu imikhosi yase-US ngenkxaso yekofu yabo efunekayo, ibango belilikhulu kangangokuba bavule izibonelelo zemveliso ezininzi kule minyaka imbalwa izayo.
UNestle ungumnini wendlela yakhe kunokuba ucinga
URachel Murray / imifanekiso kaFetty Ngokuqinisekileyo, uyazi ukuba uNestle ngasemva kweemveliso ezinjengeNescafe kunye neNesquik, icacile gca ngegama. Kodwa amanye amagama, ewe, ayicacanga into yokuba ngabanini bakwaNestle.
Kukho itoni ukutya , Ngokuqinisekile. Ukusuka komntwana wakho ozithandayo NjengoGerber kunye neCheerios ukuya kwincutshe yakho yolutsha yokuya kwiipokotho ezishushu kunye neNdlu yokurhafisa, nazo ezo ziNestle. Ikwayinkampani esemva kweCuisine e-Lean, iStouffers, iHaagen-Dazs, kunye neDiGiorno.
Banokwahlulwa okukhulu kokutya kwezilwanyana zasekhaya, ukuba neempawu ezinje ngePurina, umthendeleko wefancy, iifriskies, isicwangciso sepro, iAlpo kunye neenzuzo. Ke, kukho amanzi asebhotileni Icandelo, elibandakanya iPoland Spring, iPerrier, S. Pellegrino, iVittel, kunye nePureLife.
Nokuba unika zonke ezo mveliso ukuba ziphoswe, kusekho ithuba lokuba ufumane iNestle kwiishelufa zakho. UNestle ngomnye wabanini zabelo abakhulu kwi L'Oreal , ngubani naye ongumnini Iimpawu NjengoMaybelline, uGarnier, ukubola kweedolophu, uEssie, uRalph Lauren Fragrances, YvesSaintLaurent, Biotherm, kunye neLancome.
Konke akuhambi kakuhle ngeNesquik kaNestle
Andrew Burton / Getty Izithombe Emva phayaa kwiintsuku zakudala zika-2015, uNestle wayesekupheleni kokufumana isikhalazo esivela kwiPhulo lokutya labantwana. Isikhalazo besigxile eNesquik, kunye nokupakishwa okusibhengeze njengesiqalo esihle sosuku. Ingxaki? Umxholo weshukela ophezulu.
Ngokwe- Ezizimeleyo U-Nestle UK wayalelwa ukuba asuse ibango nguGunyaziwe weMigangatho yeNtengiso, owathi isigwebo - kunye noyilo olulungele abantwana kunye nomvundla owonwabileyo- wanika umbono wokuba ulongezo olusempilweni kwisidlo sakusasa semihla ngemihla, kwaye oko kwakulahlekisa . I-200 ml ekhonza (ngaphantsi kwee-ounces eziyi-8), emva kwayo yonke loo nto, yayiqulathe iigram ezingama-20.3 zeswekile, kwaye akukho ndlela ikukufutshane nenkcazo yempilo.
Kodwa, ukuba uyayithanda iNesquik, iindaba ezimnandi zazisondele. Kwakuloo nyaka, uNestle wathembisa (nge Reuters ) ukunciphisa umxholo weswekile weNesquik ngepesenti ye-15 kwitshokholethi kunye neepesenti ezingama-27 kwi-strawberry. Izazi ngezondlo zisakhawuleza ukubonisa ukuba ayenzanga i-Nesquik naphi na kufutshane nokuba sempilweni, ukanti okunye ukuncitshiswa komxholo weswekile kwisiselo sayo sobisi setshokholethi kwenzeka ngo-2017 (nge Uboniso lweNtengiso ).
UNestle akasekho mkhulu kwiilekese kwakhona
U-Nestle unokwaziwa kakhulu ngeelekese zabo, kodwa ngokumangalisayo, ayisiyiyo loo nto ebandakanyekayo kwishishini kwakhona. Kwi-2018, uNestle wathengisa ishishini labo lokuhambisa izinto kuFerrero, kwaye ngokuka ukukhululwa ngokusemthethweni , bafumana i-2.8 yezigidigidi ezipholileyo zelo candelo leshishini labo.
Oko kubandakanya iilekese ezinje Ibhotolo , Baby Ruth, SnoCaps, Gobstopper, LaffyTaffy, SweeTarts, kunye neNerds, kodwa iKitKat ayifakwanga kwintengiso. Okwangoku, ezo zezamacandi amahle, kwaye ucinga ukuba ukuthengisa bekuya kuba nefuthe elikhulu kumgca wabo osezantsi, akunjalo?
Njengoko lidume njengazo zonke iilekese, icandelo leshishini uNestle lithengise kuphela lafikelela kwiipesenti ezi-3 zabo bonke abathengisi beqela lase-US Nestle. Kutheni ukothula ezi mveliso zingumqondiso? Umphathi omkhulu u-Mark Schneider uthe intshukumo '... ivumela uNestle ukuba atyale imali kwaye enze izinto ezintsha kudidi lwamacandelo apho sibona ukukhula okuqinileyo kwexesha elizayo kwaye sibambe nezikhundla zobunkokheli, ezinje ngokunyamekela izilwanyana, amanzi asebhotileni, ikofu, ukutya okubandayo, kunye nokondla kweentsana.' Iilekese? Hayi okuninzi.
UNestle unengxaki enkulu ekusetyenzisweni kwabantwana
Ifoto nguSia Kambou / Getty Izithombe Ngo-2015, UMgcini uxele ngeziphumo ezihluphayo: ngaphezulu kweminyaka eli-10 emva kokuba uNestle ekhuphe isithembiso sokuphelisa ukusebenza kwabantwana kwicandelo labo lonikezelo, iingxelo zeFair Labor Association- ezigunyaziswe nguNestle- zifumene iifama e-Ivory Coast zisasebenzisa abantwana ngabali-12.
Indlela yokuziphatha yakwaNestle - ethi zeziphi iifama ekubonwa ukuba ziyayithobela- iyakwalela ukusetyenziswa kwabantwana. Kodwa ngumgaqo onganyanzeliswanga kakuhle, uninzi lwabantwana lubizwa ngokuba 'ngabasebenzi bosapho,' ngelixa abanye bengakhathalelwanga ubudala babo. Ingxaki yavela ngo-2001, kwaye ityala elikhulu laqala ngo-2005 elinabamangali abathathu ababengqina ukuba bangamaxhoba okurhweba ngabantu, abiwe emakhayeni abo kwaye banyanzelwa ukuba basebenze kumasimi ecocoa.
Umsindo wafika ngokupheleleyo, kwaye yayingenguye uNestle kuphela owayebanjwe kwisikhalazo - Hershey kunye neMars kwafunyanwa ukufumanisa itshokholethi kumasimi awayexhomekeke ekusetyenzisweni kwabantwana. Ngokuqinisekileyo, luhlobo lwezinto eziyeka ukwazisa, akunjalo?
Hayi, utsho IWashington Post . Batyelele amasimi e-2019, kwaye bafumana abasebenzi babantwana abancinci njenge-12, besebenza nzima kwiifama zecocoa. Xa bebuza abameli bazo zontathu iinkampani malunga nesithembiso sabo sokususa abasebenzi kubathengi babo kunye nokuqinisekisa ukuba itshokholethi yabo ayivunwanga ngabaselula, omnye waphendula wathi: 'Andizukuwenza loo mabango.'
UNestle unemicimbi enzulu ngobukhoboka
Iifoto zikaPaula Bronstein / Getty Ngo-2016, uNestle waya esidlangalaleni ngeendaba ezothusayo (nge UMgcini ): Baye baphanda ezabo iintambo eThailand, kwaye bafumanisa ukuba basebenzisana nabathengisi ababebandakanyeka kubukhoboka banamhlanje.
I-taco bell inkukhu ekhutshiwe
Ubukhoboka kwishishini lokutya kwaselwandle laseThailand kwakuxhaphake kakhulu- kunye neengxelo ezizimeleyo zemithombo yeendaba- bafumanisa ukuba akukho ndlela kuyo nayiphi na inkampani efumana ukutya kwaselwandle eThailand ukuyiphepha. Nantsi into emangazayo: amaqela anje ngeNgxowa-mali yeNkululeko ayancoma ukungafihli kwawo.
Ngelixa u-Nestle wayenethemba lokuba ukuveza kwabo kuya kuba nefuthe elihle ekuphenduleni kokuthengwa kwempahla kunye nobomi babasebenzi, kunye ne-CEO yeFreedom Fund, uNick Grono, wavuma, esithi: 'Isigqibo sikaNestle sokwenza olu phando siza kuqhwatyelwa izandla. Ukuba unayo enye yezona zinto zibalulekileyo kwihlabathi liphuma ngokukhawuleza kwaye livuma ukuba bafumene ubukhoboka kwimisebenzi yabo yeshishini, oko kunokuba yinto enkulu yokutshintsha umdlalo kwaye kungakhokelela kutshintsho lokwenyani nolugcinayo kwindlela olawulwa ngayo amatyathanga . '
Kodwa kwiminyaka nje embalwa kamva-ngo-2018 - ISydney Morning Herald uxele ukuba uNestle ukhuphe isilumkiso: umthetho ocetywayo e-Australia oya kufuna ukuba iinkampani zichaze iinzame zabo zokumisa ubukhoboka kuthengiso ziya kugcina zibiza abathengi imali eninzi-nto leyo eyenza abantu bazibuze ukuba bakweliphi na icala.
Ukusetyenziswa kwamanzi kukaNestle kunempikiswano enkulu
UFrederic J. Brown / Getty Izithombe Ngo-2018, UMgcini wabelane ngebali elibuhlungu lenkwenkwana eneminyaka emi-6 egama linguTheron. Phantse unyaka, wayekhathazwa kukukrala okuqaqambayo. Isizathu sokuba iqhubeke ibuya? Yena, usapho lwakhe kunye nabanye abahlala kwakwindawo enye yemveli yeZizwe eziMathandathu ngaphandle nje kweToronto babengenawo amanzi okusela. Kuya kusiba kubi: abo basekuhlaleni babengenazimpompo, kungekho zindlu zangasese, kungekho zihlambi. Ukufumana amanzi okucoca kunye nezinye izinto ezingaselwayo, babethatha uhambo oluya rhoqo kwimpompo kawonke-wonke, eziikhilomitha ezintlanu. Ukuze basele amanzi, kwakufuneka baye edolophini baye kuthenga amanzi asebhotileni.
Ungena phi uNestle ebalini? Ukuphosa nje ilitye ukusuka apho abantu bahlala khona ngaphandle kwamanzi acocekileyo abalekayo, iimpompo zaseNestle ziphantse zafika kwi-100,000 yeelitha zamanzi entwasahlobo ukusuka e-Erin ekufutshane-iqula elihlala kumhlaba weZizwe eziMathandathu.
Kwaye ayisiyiyo kuphela indawo enengxaki enkulu xa i-Nestle ikhupha amanzi kwizityalo zazo zebhotile. Kwi-2019, abagcini bolondolozo lwendalo babonisa imeko yeStrawberry Creek yaseCalifornia njengeengxaki zeNestle. Apho le ndawo yayikade yenziwe ngothotho lwemilambo kunye neengxangxasi, uninzi lwalusoma - isiphumo, bathi (nge UMgcini Ukutsalwa kukaNestle iilitha ezizizigidi ezingama-45 kwinkqubo yendalo.
Okwangoku, kwi-2018, ukuthengiswa kwamanzi kwe-Nestle kwazisa i-4.5 yezigidi zeedola eMntla Melika kuphela.
Ukuxhomekeka kukaNestle kwioyile yesundu kuphikisana kakhulu
Chaideer Mahyuddin / Getty Izithombe Ngo-2019, i-Indonesia yatshatyalaliswa yimililo. Iziphumo zazintlekele- ukongeza kumonakalo owenziwe ngamalangatye ngokwawo, izigidi zabantwana zabekwa emngciphekweni weengxaki ezinzulu ngenxa yongcoliseko lomoya. Ke, yintoni ebangele ukuba baqale?
Abavelisi beoyile yesundu. Ngokwe- Ezizimeleyo Uhlalutyo olwenziwe yiGreenpeace lufumanise ukuba abavelisi beoyile yesundu abangama-30 babenoxanduva lwemililo. Kwezo, ezingama-28 zithengise ioyile yesundu kuNestle.
UNestle ukhuphe ingxelo evakalisa inkxalabo yabo, kunye nokuzinikela kwabo ekuqinisekiseni ukuba iimveliso zabo azenziwanga ngeoyile yesundu ehambelana nemililo. Oko kuvakala kukhulu, kodwa nakwi-2019, uNestle wanqunyanyiswa kwi-Roundtable kwi-Sustainable Palm Oil kwaye walelwa ekwenzeni amabango ukuba basebenzisa kuphela ioyile yesundu ezinzileyo (nge Iindaba zeABCNews ). Umbutho ukhankanye ingxelo engagqitywanga yeNestle malunga nokufunyanwa kweoyile yesundu, kwaye kwangaxeshanye, uGreenpeace ungenelele esithi nokuba i-RSPO ayenzi ngokwaneleyo yokugcina ishishini ekutshabalaliseni umkhwa wezilwanyana ezisemngciphekweni njenge-orangutan.
U-Nestle ebesilwa iimpikiswano zobisi olungumgubo wosana ukusukela kwiminyaka yoo-1970
Ifoto nguWang Zhao / Getty Izithombe Ifomula yeentsana inokuba yinxalenye enkulu kwimbali kaNestle, kodwa ukuqala ngeminyaka yee-1970, yaba yenye yezona zinto ziphikisanayo. Oko, utsho Ushishino ngaphakathi , kuxa uNestle wazifumana ekwimeko yokufumana izityholo zokuba bajolise ngqo koomama kumazwe asaphuhlayo, babathengisela ubisi olungumgubo olwalubiza kakhulu kwaye lunezondlo ezincinci kunobisi lwebele. Kwangelo xesha linye uphando lwalubonisa ukuba ithuba lokuphila kosana lonyuke laya kuma amaxesha amathandathu xa uncanciswa, uNestle watyholwa ngokutyhala ifomula yabo njengenxalenye yeNtshona eyayinokufikeleleka. Kwanezibhedlele zazityholwa ngokusebenza noNestle ukutyhala ifomula yazo, kwaye kwa abo mama bangoomama baqala ukuzama ukolula ifomula ngokuyixuba, amaxesha amaninzi ngamanzi angcolileyo.
Isiphumo? Izigidi zeentsana zafa.
Kwakunamashumi eminyaka eyadlulayo, nantsi into eyothusayo: ngokwe UMgcini , UNestle wayesagwetywa ngamaqela afana neChanging Markets Foundation ngokwenza amabango alahlekisayo malunga nefomula yayo ngo-2018. Bakhomba ukungangqinelani okungathethekiyo: eMzantsi Afrika, umzekelo, i-sucrose yayisinye sezithako kwifomula. EBrazil naseHong Kong, nangona kunjalo, iinguqulelo ezingenasimahla ze-sucrose zazingathengiswa nje, kodwa zazithengiswa zisempilweni ... kuba zazingenayo i-sucrose. Esi senzo sagwetywa 'njengesingendawo ngokukodwa.'
UNestle wayenetyala elikhulu lokutya kwezilwanyana zasekhaya
Ngo-2014, abathandi bezilwanyana kwilizwe lonke bothuka xa enye yezona ntengiso zinkulu zokutya kwezilwanyana zasekhaya - iPurina kunye negama labo elinenzuzo- zangena emlilweni. Ngokwe- Irhamncwa lemihla ngemihla , yaqala ngomalusi kaFrank Lucido waseJamani. Emva kokuphelela kugqirha wezilwanyana ngeempawu zetyhefu, enye yezinja zabo yafa ngesiquphe. U-Lucido ufumanise ukuba ayizizo izinja zakhe kuphela-bekukho amakhulu ovavanyo kwimiba yabathengi, echaza into enye ukuba yenzekile iphindaphindwe. Baqikelela ukuba inani labantu ababhubhileyo lalingamawaka.
Yonke le nto yalandelwa kwisongezo esibizwa ngokuba yipropylene glycol, evunyiweyo yi-FDA kodwa-ngokokutsho kwezilwanyana zezilwanyana- ayisiyonto ufuna ukuyibona kukutya kwenja yakho. Yongeza kwisityholo sokuba uNestle wayesebenzisa iinkozo ezibunjiweyo nokwazisa ukungunda kunye ne-mycotoxins kukutya, kwaye babenetyala ezandleni zabo.
Kodwa ekugqibeleni, yayiziindaba ezimnandi kuNestle: isigwebo ekugqibeleni sagxothwa ngumgwebi owayengonwabanga ngenqanaba lobuchwephesha awabubona kumangqina abo aphambili (nge Izenzo zodidi oluphezulu ).
