Kukho sonke isizukulwana sabafundi ngaphandle apho baneenkumbulo ezimnandi zazo IPizza Hut . Enkosi ngeNcwadi yabo! Inkqubo, banike abantwana abangenakubalwa amava abo okuqala ukuya kwindawo yokutyela, uku-odola ipitsa yabo, emva koko 'bazihlawulela' ngokwabo. Yinto enkulu leyo xa usengumntwana, kwaye akumangalisi ukuba ibe yimpumelelo enjalo.
Kwaye oko kuthetha ukuba kukho itoni yabantu phaya abavakalelwa luhlobo oluthile lwentlungu xa uPizza Hut wabhengeza ukuba bazokuvala malunga neevenkile ezingama-500, ukuqala ngo-2019. Ngokuka-Mongameli kunye no-CFO u-David W. Gibbs (nge Iindaba zeSizwe zokutyela ), balindele ukubona ukubala kwabo bevenkile kuncipha- okuninzi- ngaphambi kokuba baphinde babekwe endaweni yabo ukuze babuye. Kodwa, kwicala lokudibanisa, ukuvulwa kwakhona kwevenkile ikwayinxalenye yesicwangciso ... ekugqibeleni.
Ke, kwenzeka ntoni kolu thando lwabantwana besikolo kuyo yonke indawo? Amaxesha atshintshile, kodwa iPizza Hut ayenzanga njalo. Yintliziyo yengxaki, kodwa njengezinto ezininzi, kunzima ngakumbi kunoko. Kukho ukhuphiswano oluqinileyo phaya xa kusenziwa ipitsa, ngoku kutheni iPizza Hut ilahlekelwa ngumhlaba?
Abathengi bePizza Hut abafuni kudla ngaphakathi
I-Bay Ismoyo / imifanekiso kaFetty Khumbula ukuthatha iNcwadi yakho! isatifikethi kwiPizza Hut? Wenzeni? Uhlale phantsi, walinda ipitsa yakho, emva koko watya ipitsa yakho, akunjalo? Kwaye yingxaki enkulu kule yanamhlanje Indawo yokutyela .
Umnumzana pibb dr pepper
Ngoku ka Ishishini lokutyela , Iipesenti ezili-10 kuphela zentengiso yePizza Hut zivela kubathengi bokutya. Kwangelo xesha, malunga nesiqingatha seendawo zabo babehlawula abasebenzi abalindileyo kwaye babonelele ngezixhobo zokutya. Ayithathi ishishini eliphambili ukwazi ukuba ayidibanisi.
Xa i-Pizza Hut CFO u-David Gibbs ejongana nengxaki yomvuzo kwi-2018, wayenokuthi: 'Umceli mngeni iPizza Hut ejongene nayo kukuba inendawo enkulu yokutyela. Ukutsalwa kukungenisa ngaphakathi kuthengiso lweemaski zentengiso enye kunye nempilo yokuhanjiswa kunye nokuqhutywa. ... Ukutya-ngaphakathi kuyancipha ngokubaluleka. '
Ngamanye amagama, iPizza Hut kufuneka ijolise kancinci ekutyeni-ngaphakathi nangaphezulu kwinto efunwa ngabantu, eyokuthatha ipitsa yabo nabo. Xa kwabhengezwa ukuvalwa okungamakhulu amahlanu (nge Iindaba zeSizwe zokutyela ), UGibbs wongeze ukuba yayingekuko ukuphela kwezi ndawo ... hayi ngokupheleleyo, ubuncinci. Uninzi lweendawo ezicwangciselwe ukuvalwa zezo zijolise ekudleni okuthengiweyo, kwaye icebo kukuba endaweni yazo kuboniswe iindawo ezilunge ngakumbi ekuboneleleni abathengi abaninzi kunye nomnqweno wabo wokungena nokuphuma emnyango nge-pizza yabo.
IPizza Hut ihlaziya imodeli yeshishini labo ukuveza iivenkile
Ifoto nguPresley Ann / Getty Izithombe Xa ukuvalwa kuyeka kunye neevenkile zePizza Hut ziqala ukuvula kwakhona, ziya kujongeka zahluke kakhulu. Ifomathi yeVenkile yeVenkile sele ikho phaya, kwaye ukuba uyazibuza ukuba ingaba iPizza Hut yakho yobumelwane iza kujongeka kanjani, cinga ngekhawuntara ekhawulezayo yokuthenga kunye nevenkile efana nale sele ikho Isikhululo senqwelomoya saseMiami .
Ifomathi ye-Express sele ibonile impumelelo kwiindawo zamanye amazwe, kunye nePizza Hut Singapho iyichaza ngolu hlobo: 'I-Pizza Hut Express ngumbono okhawulezayo wokunikezela iinkonzo ngokukodwa owenzelwe ukunceda abaqeqeshi abaxakekileyo, abafundi kunye nabo bonke ... abafuna ukutya okugcwaliswayo ngelixa besendleleni.'
Amashumi sele evule i-UK ngokunjalo, kwaye Ukubuka iindwendwe okukhulu uthi umnini / abaqhubi baxela impumelelo enkulu kunye nabo. Imenyu incinci kunePizza Hut yemveli kwaye ibandakanya ii-pizza ezilingana nomntu, ziyahambelana kwiindawo (ezinje ngebala lemidlalo nakwizikhululo zeenkonzo) apho iPizza Hut epheleleyo ingayiyo, kwaye yenzelwe ukuba ibe nakho uku-oda phakathi kwe-90 kunye ne-120 imizuzwana.
Ngokuthandwa kokutya okukhawulezayo kweendawo zokutyela, kuvakala ngathi kukuhamba okunengqiqo okuza kuvumela iPizza Hut ukuba itshintshe uphawu lwayo kunye nemodeli yenkonzo ukuba ibe ngaphezulu kwezinto abantu abazifunayo- kwaye kule meko, ukuvalwa kubonakala ngathi yindlela. ukuya phambili.
IPizza Hut ayikhange iqhubeke neenkqubo zesaphulelo sembangi
I-Kevork Djansezian / imifanekiso kaFetty Ngo-2018, CNN ujonge indlela uDomino anyuke ngayo waya phezulu kumfumba welizwe amatyathanga epitsa , kwaye bathi bayenzile ngokudibanisa ukuthengisa okudala, ubuchwephesha bobuchwephesha, kunye nokulungiswa kwemenyu yabo kunye neeresiphi. Kodwa inqaku lamaxabiso abo yayiyinto enkulu, kwaye bathi okoko iDomino ifikeleleka ngakumbi kunabo bakhuphisana nabo - ngakumbi iPizza Hut - eyayinabathengi abaya apho.
IBloomberg ikwayinxalenye yengxaki yePizza Hut. Kuyo yonke indawo yentengiso unokufumana iindawo ze-pizza ezinkulu nezincinci ezinikezela ngazo zonke iintlobo zeentengiso kunye nezaphulelo. IPizza Hut? Hayi okuninzi. Ibhalansi ebuthathaka: Iintsapho ezininzi ezazi uhlahlo-lwabiwo mali alujonganga ipitsa enkulu, zifuna into eninzi. IPizza Hut kufuneka ifumanise indlela yokubonelela ngezaphulelo zokufumana abantu emnyango (okanye bathathe umnxeba ukuze bafowunele ukuhanjiswa) ngelixa usabanika indawo eyoneleyo yokwenza inzuzo. Kuyinkohliso kwaye ukuza kuthi ga ngoku, uDomino uyenza ngcono.
Ewe! U-CEO uGreg Creed uthe (nge Ishishini lokutyela ) yinto abayaziyo, kwaye ibingumceli mngeni oqhubekayo. Ayizami nje ukufumana indlela yokufumana imenyu yayo kwixabiso elifanelekileyo, kodwa banengxaki yokufumana zonke iifranchisees zabo ebhodini ngenkqubo. Uthe: 'Kufuneka senze umsebenzi ongcono wokunxibelelana ngexabiso elingcono.'
IPizza Hut yayisilela kumyalezo kunye nesazisi
Ifoto nguPresley Ann / Getty Izithombe Masizame into apha ukubonisa ingongoma. Yonke ikhonkco inesazisi esahlukileyo, into oyicingayo xa usiva ukukhankanywa kwegama okanye ubona umqondiso xa uqhuba. Xa ucinga ngoBurger King, ucinga nge Ngomphi kunye ne-mascot eyoyikisayo, akunjalo? McDonald's? Amafries aseFransi kunye URonald McDonald . Indlela engaphantsi? Yitya ukutya okutsha. OoKhesari abancinci? Ipitsa, ipitsa! Starbucks? Ifrappuchino. IPizza Hut? ... Ngaba ucinga nantoni na?
Ngokuchanekileyo. Ngokuka Yum! I-CEO uGreg Creed (nge Ishishini lokutyela ), Enye yezinto abasweleyo sisazisi esomeleleyo sophawu. Naliphi na ikhonkco lifuna ukuhlakulela umfanekiso, isizathu sokuba abantu bakhumbule ukuba banokukhetha kunye nokubakhuthaza ukuba bayeke. Kodwa uCreed uthi umyalezo kaPizza Hut 'wawungahlukanga ngokwaneleyo ukutsala abathengi abatsha,' kwaye yingxaki enkulu leyo.
Ngaba unonkala wokulinganisa unononkala
Bayazile ingxaki njengokuba bebelapho, kodwa isekhona. Akonelanga ukuba iPizza Hut ibayindawo nje ye-pizza, kufuneka bazichaze ngokuthe kratya. Emva kwayo yonke loo nto, ukuba iPizza Hut ayazi ukuba yintoni, abathengi kufuneka bazi ukuba bafuna ukuya phaya?
Ukuhanjiswa kwetyala lomqhubi kuxabise izigidi zePizza Hut
Ifoto nguShannon O'hara / Getty Izithombe I-Pizza Hut inokuba ishenxisa ukutya kwabo-komfanekiso iye kwelona lijolise kunikezelo nasekuqhubeni, kodwa kule minyaka idlulileyo, abaqhubi beenkonzo zabo baye babhatala izigidi. Ngo-2016, Izenzo zodidi oluphezulu baxela ukuba bavumile ukusombulula ityala nge $ 3.1 yezigidi. Isuti ibinkulu kakhulu; ngelo xesha, kukhokelele kwintlawulo ephezulu yomntu ngamnye kuyo nayiphi na indawo yokuhlala enxulumene nomqhubi, kwaye konke kwaqala kuba abaqhubi baseFlorida babasa enkundleni ngokuhlala behlawulwa kancinci.
Ke, ngo-2017, uPizza Hut wahlawula i-9 yezigidi zeedola ukulungisa ityala elilethwe emva kwengozi ka-2009 apho omnye wabaqhubi babo bezokuhambisa wabetha kwaye wenzakalisa umqhubi wesithuthuthu, owachitha iinyanga esibhedlele (nge Uphononongo lweLas Vegas-Ijenali ).
Kunyaka olandelayo, phantse i-2,500 yabaqhubi bezinto zokuhambisa kunye nezangoku bebefumana umvuzo wabo xa i-Wisconsin franchisee yavuma ukuhlawulwa i-2 yezigidi zeedola. Ityala laziswa ngabaqhubi ababeqeshwe ngumnini we 72 IiHutshu zePizza , kwaye kwabangwa ukuba ababuyiswanga ngezinto ezifana negesi kunye nolondolozo kwizithuthi zabo). Kwaye nakwi-2018, i I-AP uxele indoda yaseWichita, eKansas ebemangalela emva kokuba omnye wabaqhubi babo bokubetha abethe wabulala umama wakhe kwaye wenzakalisa umakhulu wakhe ngokumasikizi. Ukuhanjiswa kunokuba yindlela yekamva lePizza Hut, kodwa kuphela emva kokujonga ixesha elide kwimigaqo-nkqubo kunye nezenzo zabo.
IPizza Hut ijongelwe phantsi iminyaka eliwaka
Ifoto nguPresley Ann / Getty Izithombe Ngo-2016, I-CNBC uchaze ukubaluleka kwe Lweminyaka eliwaka kwimarike yayikwishishini le-pizza. Phakathi kuka-2015 no-2016, isabelo sabo sentengiso ye-pizza senyuka ukusuka kwi-38.5 yezigidigidi ukuya kwi-45 yezigidigidi zeedola, kwaye loo nto yayithetha ukuba babeyinxalenye enkulu yengeniso yoshishino. Ngelo xesha, oko kwahlulwa phakathi kwee-pizzerias ezingama-70,000 e-US, ezine ezinkulu (i-Pizza Hut, i-Domino's, i-Papa John's, kunye ne-Little Caesars) ethatha i-23.5 yezigidi zeedola ngo-2015. I-Hut izakuchitha ixesha elininzi kunye nomzamo ugxile ekutyeni imakethi yeminyaka eliwaka kunye nokubonelela ngezinto ezinje ngezithako ezisemgangathweni ophezulu, ukhetho oluninzi kunye nenkonzo ekhawulezayo. Kwaye-kukho into ebalulekileyo-ukuyigxininisa ngokufanelekileyo.
Kodwa abakwazanga ukukhuphisana noDomino, owahamba kanye emva kwemakethi yeminyaka eliwaka ngezinto ezifana nomkhankaso wentengiso ohlekisa ngeyabo ipitsa kwaye wathembisa ukwenza ngcono, usetyenziso olusebenzisekayo olusebenzayo, kunye ne-pizza tracker ( nge Ukuthatha ).
IPizza Hut ishiyeke ngasemva ekuthandaneni, kwaye nokuba sele befikile kwintengiso yemileniyam, bekuphosakele. Iintloko bahlekisa ngendlela abazisa ngayo izinto ezimbalwa zemenyu nge-millennials engqondweni, kwaye banethemba lokuba i-cookie yabo entsha ye-cookie kunye ne-bacon-cheese efakwe i-pizza ye-crust izakubetha. Isigwebo sabo esigxekayo siphele ngegama elinye elisisishwankathelo lemizamo kaPizza Hut: 'buthathaka.'
IPizza Hut ayihoywanga ngumfundi wabantu
Ye Aung Thu / Getty Izithombe Wonke umntu uyayithanda ipitsa, kodwa ngubani ngenene, oyithandayo ipitsa kwaye uyitya itoni yayo? Abafundi. Ngelishwa ngePizza Hut, abekho nakwiradar xa kufikwa kumanani abafundi.
Ngoku ka Uboniso lweNtengiso , Inxalenye yengxaki yePizza Hut kukuba abafundi bakhetha ukufumana ipitsa yabo Upapa John's kwaye EzikaDomino , Kwaye abahlalutyi beemarike bathi iinzame zabo zamva nje zokungena nzulu kwihlabathi lezobuchwephesha zijongana kuphela nenxalenye yengxaki. Iingcali ezivela kwi-GlobalData zithi ayisiyiyo nje itekhnoloji enje ngokufaka ii -apps, ikwangumfanekiso kunye nokuqonda uphawu kunye nexabiso lamaxabiso (kuba akukho mntu uvuyiswa sisivumelwano ngepitsa njengabantwana bekholeji abalambileyo) -kwaye abathandisi nje ubume babafundi ngendlela ekufuneka beyiyo xa befuna ukuba kufanelekile.
Inkampani yePizza Hut yabazali Yum! Brands, Inc., yenza indlela eyomeleleyo yentloko kunye namanye amatyathanga. Ukuthengisa kwivenkile efanayo kwa UTaco Bell kwaye I-KFC zazinyuka, kodwa iPizza Hut 'isala kancinci.' Iindaba ezimnandi zezokuba uPizza Hut uyazi ukuba kukho ingxaki, kwaye uthi bazimisele ukuzibophelela ekulungiseni izinto- kubandakanya nokuqinisekisa ukuba babhenela kubemi abatsha.
IPizza Hut yayingasemva kwilizwe ledijithali
Ifoto nguShannon O'hara / Getty Izithombe Ukuba i-Domino yeyona intsha, inyonga, itekhnoloji ye-pizza-savvy, ke iPizza Hut ngumakhulu. Uyamthanda umntu othandekayo omdala, kodwa ukuba ubiza enye ixesha kuba engafumani apho iqhosha le-intanethi liye khona, uza kuyitshayela loo khompyuter kulungelwe wonke umntu obandakanyekayo.
Kwaye ayisibaxi. Ngelixa USA Namhlanje Utshilo uDomino uchithe iminyaka edlala ngetekhnoloji- nditsho nokuvavanya izithuthi ezingahambisi mqhubi kunye nokwenza i-pizza tracker- iPizza Hut ibisilele ngasemva ngendlela enkulu. Ngo-2014, IWashington Post Ukujonga ukuba kutheni uDomino enika iPizza Hut impama eqinileyo, kwaye ke bathi bayazi ukuba inento yokwenza neendlela zabo zeteknoloji. Bathembisile ukubamba (kwaye bade balugqibe) ukhuphiswano ngo-2015, kodwa kwiminyaka kamva, ayenzeki.
Ngokukhawuleza ukuya ku-2018, kwaye Ukuthatha Ndisaqhubeka nokubonga ubuchwephesha be-Domino's tech-savvy - kunye nokusilela kwe-Pizza Hut ye-tech- njengesizathu sokuba iPizza Hut isalele ngasemva. Ngelishwa, ukuphuhlisa itekhnoloji entsha ayisiyonto yenzeka ngobusuku, kwaye kuya kubathatha ixesha elide ukufikelela kuyo yonke indawo edlalayo.
Akukho mntu wayefuna iPour Hut emnandi
Ye Aung Thu / Getty Izithombe IPizza Hut khange ijonge ngokupheleleyo kwintengiso yeminyaka eliwaka, kodwa xa bezama ukulungisa imenyu yabo ngephulo le- 'Flavors of Now' ngonyaka ka-2014, yayikukujula okukhulu ... kunye nokulahleka okukhulu.
Ngoku ka Ushishino ngaphakathi , lolona tshintsho lukhulu kwimbali yemenyu yePizza Hut. Kwenziwe ngoncedo lwabaqhubi beelori zokutya zaseNew York, kwaye iincasa ezintsha, izithako, kunye necrust zaphuhliswa zineminyaka eliwaka engqondweni. Kodwa khange bachukunyiswe kwaphela yi-Ginger Boom Boom crusts kunye neebhalsamic drizzles. PMQ uxele ukuba emva kokuhlaziywa kwemenyu, iPizza Hut yabona ukwehla kwepesenti ye-3.5 kwintengiso yekota.
Isidenge seMotley icebisa ukuba i-rebrand engaphumeleliyo inokuthi yenze umonakalo ongapheliyo, ithumele umyalezo oxubeneyo kwaye yenze abathengi bangaqiniseki malunga nokuba yintoni iPizza Hut eyayizama ukuba yiyo nokuba yeyiphi into ekufuneka ilindelwe ngabaxhasi xa befika apho. Ngaba ziyindawo ye-gourmet pizza? Indawo yepitsa yosapho? Indawo yokubiza ukuthatha kunye nokuhambisa? Ngelixa kubonakala ngathi akuqinisekanga ukuba loluphi uhlobo lwabantu abafuna iPizza Hut, i-gourmet Pizza Hut ngokuqinisekileyo ayisiyiyo.
IPizza Hut ilibale ukugcina abathengi abadala ngelixa bezama ukutsala abatsha
Ifoto nguPresley Ann / Getty Izithombe Xa iPizza Hut yazinikezela ngo-2014, benza iimpazamo ezingaphezulu kwesinye. Kwelinye icala, akukho nto iphosakeleyo ngokutshintsha kwemenyu. Iimenyu kufuneka zihlaziywe rhoqo, kodwa nantsi into-akufuneki zahluke kangangokuba zichithe isiseko sabathengi esele sikhona.
Ngoku ka Ushishino ngaphakathi , ukuhlengahlengiswa koyike abanye babo sele bejongise ePizza Hut, besithi ukulungiswa kwemenyu bekuchasene kakhulu nabathengi bexesha elide kunye neentsapho. Endaweni yokubona intengiso inyuka phezulu, ngequbuliso bazifumana befuna ukubuyisa isiseko sabathengi abathembekileyo. Ngo-2015, Igubu bebexela ukuba baphinde bavavanya isicwangciso sabo sentengiso ukuze bajolise kuzo zonke iindawo zentengiso, hayi kubemi bodwa.
Ewe! I-CEO yeBrands iyicacisile kubatyali mali ngolu hlobo: 'Ngelishwa, khange sisebenze ngokufanelekileyo njengoko besithandile kwintengiso yethu kwaye kufuneka silungelelanise isibheno sayo kwizigidi zeminyaka kunye nabathengi be pizza abaqhelekileyo. Sizimisele ukwenza oku ukuya phambili ... '
IPizza Hut ayiphumelelanga ekuhlaziyeni umfanekiso wabo
Ifoto nguShannon O'hara / Getty Izithombe Ngokukhawuleza, umfanekiso ngaphakathi kwePizza Hut. Ufanekisela loo malaphu etafile abomvu namhlophe, a I-Pac-Man itafile, kunye noomatshini beArcade, akunjalo? Yayiyi-Pizza Hut yomibini i-1980 kunye ne-1990, kwaye kunokwenzeka ukuba umfanekiso wakho wakudala wePizza Hut yingxaki enokuthi isonjululwe isisombululo.
Ngo-2018, iPizza Hut yenza iArtie Starrs yathi (nge Inc. ibiyingxaki enkulu abalibeleyo ukuxelela abathengi ukuba batshintshile. Abakhange babhengeze inkonzo yabo yokuhambisa, khange bayihlaziye inkangeleko yabo, kwaye abakhange banyukele encotsheni yentaba ephezulu bejikeleze kwaye bekhwaza ukuba abasengabo iPizza Hut yabazali bakho, bebenjalo eyakho IPizza Hut. Ukuthengisa bekusilele, batsho, kodwa kunokwenzeka ukuba bayayilungisa enye yezona ndlela zokuyila zinokwenzeka: ngokwenza imali kolu luvo lwe-retro.
Kwi-2019, uPizza Hut ubuyile wabuyela kweminye yemifanekiso kunye neelogo zakudala abazisebenzisileyo kwimikhankaso yentengiso eyaqala ngo-1967 ukuya ngo-1999. Inxalenye enkulu yolo phahla olubomvu kunye nobume besakhiwo sabo. Ukuba kunokwenzeka uqhube udlule indawo eyakhiwe njengePizza Hut emva koko yaphinda yaphinda yaphinda yaya kwenye into, usazi ukuba yayiyeyona ndawo iPizza Hut, akunjalo? Zizinto ezinamandla ezo, kwaye Igumbi yokuhlala bathi banethemba lokufumana imali kwi-nostalgia yokufumana abantu abadala ababekhe batya apho njengabantwana babuya nabantwana babo.
Ngaba izakusebenza?
Elona candelo lililo le-steak
