Naphi na apho kukho ezemidlalo, kubonakala ngathi amashishini amakhulu ayajikeleza, ekhuphisana ngesabelo sabo sentengiso. Ukusuka kwimpahla nakwizixhobo zokusebenza, ukuya kwindlela abayifaka ngayo imizimba yabo, iimbaleki, zombini iipro kunye ne-wannabes, zichitha imali eninzi kwizinto ezizincedayo ukuba zifumane ukusebenza ngokukuko kunye nokubuyisela kwimeko yesiqhelo. Ke, ayimangalisi into yokuba ukhuphiswano phakathi kweziphuzo zemidlalo, iziselo ezidalelweyo ukubuyisela amanzi emzimbeni kunye nokubuyisela ii-electrolyte ezilahlekileyo ngokubila.
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Ngo-2015, ukuthengiswa kweziphuzo zemidlalo e-United States kudlule kwi-8.5 yezigidigidi zeedola nge IGatorade eyeyakhe Pepsi , kunye nePowerade, eyeyeNkampani yeCoca-Cola, elwela iindawo ezimbini eziphezulu (nge IStatista ). Ngokudibeneyo, benza iipesenti ezingama-90 zentengiso yesiselo semidlalo, ngokwe I-Grand Stand Central . Kodwa ngo-2015, umntwana omtsha kwibloko yotywala yezemidlalo waguqula imisipha yakhe. Umzimba womzimba, isiselo sezemidlalo esenziwe ngo-2011 ngumseki-mbumbulu we Amanzi eVitamin , UMike Repole, kunye nabaxhasi ababandakanya umlinganiso we-NBA ongasekhoyo uKobe Bryant kunye ne-NFL kwikota yangemva kuka-Andrew Luck, bafumana i-100 yezigidi zeedola kwimali Ithamsanqa ixelwe.
I-stellar yomzimba womzimba obonisa ngokuqinisekileyo ukuba iyiphumelele inkampani ukuze iphumelele. Ukusebenza kwabo kwintengiso akuzange kuqondwe. Kwi-2018, iNkampani yeCoca-Cola yeza kunkqonkqoza kwaye yathenga isigxina esincinci kwisiselo sezemidlalo. U-Repole ushiyeke waba ngumnini zabelo omkhulu, kwaye u-Kobe Bryant, otyale imali emalunga ne-6 yezigidi zeerandi kule nkampani, wabona izabelo zakhe zixhuma ziqikelelwa kwi-200 yezigidi zeerandi ngenkxaso yesiselo esinxilisayo (nge ESPN ).
Yintoni ebangela ukuba iziphuzo zomzimba womzimba zibe sodwa
Twitter Ngelixa abaninzi kusenokwenzeka ukuba ekuqaleni babebukele i-Bodyarmor njenge-underdog kwintengiso yezemidlalo, inkwenkwezi ekhulayo ibekwe ngokucacileyo ukuba ingumdlalo-otshintsha. I-repole, i-CEO ye-Bodyarmor, ngumntu okhuphisana naye ngokwenyani, kangangokuba uzibekele iinjongo zokuba kwindawo yokuqala kwibala lezemidlalo ngo-2025 (nge Imidlalo yoShishino mihla le ). Kwaye inokwenzeka nje. Okwangoku, i-Bodyarmor ine-13% yesabelo sentengiso sentengiso yezemidlalo, nganye I-CNBC . Ngoku ka Ushishino lweFox , I-Repole ikhredithi uBryant ngenxa yokunyuka kweemeteoriki, evuma ukuba ibhodi yesiselo somdlalo ibinokubonakala yahluke kakhulu ukuba ibingeyiyo nenkxaso yakhe kunye nenkampani - isigxina esizuzwe lilifa ngumfazi wakhe, uVanessa, kunye neentombi zakhe.
Kodwa yintoni ebeka esi siselo ngaphandle kwabanye kwicandelo labo lokudlala? Ngokwe- Iwebhusayithi yomzimba womzimba , Isiselo sabo semidlalo siphilile kunabo bakhuphisana nabo kuba iqulethe izinto zendalo kunye nezinto eziswiti kwaye akukho mibala ivela kwimithombo eyenziweyo. Ngo-2017, inkampani yasungula iziselo ezibini: into elula, kunye nesiselo esisempilweni sesiselo sabo semidlalo esibizwa ngokuba yiBodyarmor Lyte, beqhayisa ngeekhalori ezingama-20 kunye neegram ezimbini zeswekile kwibhotile nganye, kunye namanzi abo ayiliweyo abizwa ngokuba yiBodyarmor Sportwater, enebhonasi eyongeziweyo ukusebenza kwe-pH 9+ kunye nee-electrolyte. Konke oku kuncedile ngeenzuzo zabo ezikhulayo, kodwa nantoni na eyenziwa yinkampani, banethemba lokuba basendleleni yokubanga indawo yokuqala kukhuphiswano lwesiselo sezemidlalo.
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Abanye bathi i-Bodyarmor inokunyusa imveliso yobisi lwebele
Inokuphakamisa ishiya okanye ezimbini, kodwa kukho amarhe okuba i-Bodyarmor inokunceda ekukhuthazeni ukwanda kwemveliso yobisi lwebele. Ufunde ngokuchanekileyo. Ngelixa kungekho phando, ubuncinci esekwe kwisayensi, ukuyibuyisela umva, ibhlog Uthande iiLittles zethu ufunge ukuba yamnceda. Okokuqala, isikhanyeli. Ibhlogger yabelana ukuba i-Bodyarmor ayinayo ikhafeyini , kukhuselekile kuluhlu lweziselo ngelixa uncancisa. Nangona kunjalo, sihlala sicebisa ukuba uthethe nabanikezeli bakho bezempilo, abo bebeya kwisikolo sezonyango, ngaphambi kokongeza ukutya okanye iziselo ezitsha ekutyeni kwakho.
Ibhlogger yaqhubeka icacisa ukuba ngenxa yokuba i-Bodyarmor iqulethe isabelo sayo esifanelekileyo seswekile-i-18 yeigram-ivula i-Bodyarmor Lyte. Ukwathi uninzi loomama ababhalisela ukusela iziselo zeBodyamor ukwandisa imveliso yobisi lwebele kuya kufuneka basele phakathi kweebhotile ezimbini ukuya kwezintlanu yonke imihla. Kude kube nini ngaphambi kokuba ubone ukwanda? Ibhlogger yabelana ukuba emva kokusela iibhotile zakho ezimbini ukuya kwezintlanu zesi siselo sezemidlalo, kuya kufuneka ubone ukwanda ngexesha lokupompa kwakho okokuqala okanye iseshoni yokonga.
Kwaye akayedwa. Ukumpompa iiMamas ithi iya kunceda umama oncelisayo avelise ii-ounces ezimbalwa, kodwa alumkise ukuba kuxhomekeke emzimbeni wakho kwaye uphendula njani 'kwi-hydration eyongezelelweyo.' Ubonga ii-electrolyte, amanzi ecoconut, kunye neekhalori ezingakumbi zokunyusa imveliso yobisi. Ukuncancisa oomama ziimbaleki zantlandlolo, ke iyavakala kuthi. Ewe kunjalo, kuba oku kusekelwe kwiibhlog kwaye hayi kuphando, thatha amabango ngengqolowa yetyuwa.
ICandelo leNtengiso likaZwelonke lijongane namabango okusela
Iziphuzo zemidlalo yomzimba womzimba zivakala njengezinye izinto ezintle kwezinye iziselo zokuhambisa amanzi ebekule ndawo yentengiso ixesha elide. Kwaye abantu abaninzi bacula indumiso yakhe, kubandakanya NgaphakathiHook . Kungenxa yoko le nto unokumangaliswa kukufumanisa ukuba iCandelo leNtengiso leSizwe (NAD), neliliso ekubukeni intengiso elijonga izikhalazo zentengiso kwaye liyinxalenye yenkqubo yecandelo lezentengiso lokuzilawula, lithathe ingxaki ngolunye ulwimi lolwimi olusetyenziswayo yiBodyarmor. Ngo-Matshi 2020, i-NAD ikhuphe upapasho ndaba zekhampani Ukucacisa le micimbi ijikeleze kwigama elithi 'ngokwendalo ngakumbi.'
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Ukunyaniseka, umngeni ojikeleze olu lwimi uvela kumntu okhuphisana naye, iGatorade. Kodwa ekugqibeleni, i-NAD yacebisa ukuba i-Bodyarmor iyeke amabango athi 'Isiselo sezeMidlalo esiNinzi,' 'Izithako ezingaphezulu kwendalo kuneGatorade Quirst Quencher kunye neGatorade Zero,' 'Isiselo sezeMidlalo seNdalo eseKhalori eninzi,' kunye 'Nezithako zendalo ezingaphezulu kweGatorade I-Quencher kunye ne-Gatorade yeZero. ' Ukukhutshwa kwakhona kwacacisa ukuba oku akuthethi ukuba isiselo sezemidlalo asivumelekanga ukuba sithi sisebenzisa 'izinto zendalo, iincasa zendalo, kunye nemibala evela kwimithombo yendalo kwiimveliso zayo.'
