Facebook Khawube nalo mfanekiso-ngqondweni. Kutshisa ama-90 degrees ngaphandle. Uye waya ekubalekeni kwakho kwemihla ngemihla, kodwa namhlanje, uwunikele ngako konke. Ukuzilolonga kuyaphela kukumanzi ngumbilo nakwimfuno engummangaliso yokwanelisa unxano lwakho. Awuyi kufikelela kwi-ole h20 nje, akunjalo? Ewe, kude kube zii-1990s zokuqala, ubuya kube usenza nje loo nto. Ahhhh, ixesha langaphambi kokuphucula amanzi.
Kukho izinto ezimbalwa kuphela abantu abafuna ukusinda, nazo Amanzi yenye yezo . Ayithathi inzululwazi yerokethi ukuqonda ubutyebi obunenzuzo ngamanzi kunye nokuphonononga iindlela zokwandiswa kwento esisiseko. Kodwa ke, ithathe i-nut yezempilo, kunye ne-knack yeendlela zokurhweba ukuvula izikhukhula (i-pun ejoliswe kuyo) ukuphucula amanzi . Phakathi kweshishini leziphuzo elinokhuphiswano oluninzi, enye imveliso iye yakhanyisa ngakumbi kunokusetyenziswa: iivithamini amanzi . Ewe i 'v' incitshisiwe. Yaziswa ngo-2000 , amanzi atyebiswe ngeevithamini kunye neeminerals athathe ishishini leziselo ngesaqhwithi, efumana izigidi ngonyaka. Makhe sijonge inyani engachazekiyo yevithamini yamanzi.
Ibali levithamini yamanzi laqala kuqala nge-smartwater
Facebook Ngaphambi kokuba sikwazi ukukha umphezulu wamanzi e-vithamini, kufuneka sijonge ngaphambili, I-smartwater (ekhutshiweyo esezantsi), kunye nomyili wayo, uJ. Darius Bikoff . I-Bikoff yayisisondlo sempilo kunye nephupha elikhulu. Yayinguye, yena ngokwakhe, owathengisa uphawu lwamanzi ombane omtsha, obizwa ngokuba yi-smartwater, kwiivenkile ezizimeleyo nakwiivenkile ezijolise kwezempilo kufutshane nekhaya lakhe eNew York. Amanzi alumkileyo kaBikoff yayingowokuqala kulungelelwaniso lwamanzi aphuculweyo phantsi kwegama lophawu, Iimpawu zoMbane . Inkqubo ye- Isiselo se-smartwater sakhawuleza sahamba kwaye yakhokelela kuphuhliso lwamanzi eziqhamo, kunye nevithamini yamanzi ngo-2000.
Ngemfuno kwafika ukwanda, kwaye ngee-2000s zokuqala inkampani yafumana ukuhanjiswa kwelizwe. Inkampani yaqala ukusebenza phantsi kwegama elithi Glaceau, kwaye ngo-2002 yaba yindawo yokuthengisa ephezulu yokuphucula amanzi eMelika. Yakhawuleza yabanjwa naphesheya kwezilwandle, nakwisiqingatha sokugqibela se-Y2Ks, yafikelela kwinqanaba lehlabathi. Impumelelo yaphesheya kwezilwandle inokubongwa kwi ukuthengiswa kwenkampani kwinkampani yeCoca-Cola , kodwa ngaphezulu kamva. Ngengeniso ye- $ 300 yezigidi ngonyaka ngo-2006 , i-vitaminwater yangqineka ingoyena menzi wemali mkhulu kuludwe.
URohan Oza ngumphathi webhanti emva kwempumelelo ye-vitaminwater
UMichael Kovac / Getty Izithombe Kungabhengezwa ukuba impumelelo yayo nayiphi na imveliso inokubangelwa ziingqondi ezisemva kwekhuselo. Kukho intetho endala: ungalikhokela ihashe liye emanzini, kodwa awukwazi ukulenza lisele . Ke ubenza njani ukuba basele abantu? Ukuthengisa, umntwana. Kulapho URohan Oza, obizwa ngokuba 'nguBrandfather' waseHollywood, uza kudlala kunye nezakhono zakhe zokwakha uphawu ezingazange zibonwe. Zombini izafobe kwaye ngokwasemzimbeni wabenza abantu ukuba basele amanzi. U-Oza ubizwa ngokuba Ukudibanisa uluhlu olukhulu lwe-A kwihlabathi kunye neempawu , Ukudala ubuhlakani obunesiqhamo obuzuzisa omabini amaqela, ngakumbi ukukhulisa iimpawu zobuqu zabantu abadumileyo.
U-Oza, owayengumphathi wentengiso ye-vitaminwater, wabhalisa ii-greats zezemidlalo, uDavid Ortiz we-Boston Red Sox kunye no-Brian Urlacher weChicago Bears ngokudlala (kunye nefuthe) 'UVitaminwater, Yizame!' iphulo . Yayiyi ukuhlaba kokuqala kwenkampani kwintengiso kamabonakude , Kwaye isitshixo sika-Oza sokufumana amagama amakhulu e-celebs ukuba banamathele iintamo zabo ngaphandle kwegama lokwenza abadlali abalinganayo kwisivumelwano. Kamva Wongeze uKobe Bryant, uLeBron James, uKelly Clarkson , Kwaye njengoko sonke ngoku sisazi, rap 50 cent, kumxube. Indlela yentengiso ka-Oza incinci malunga nokugxila kwicandelo elinye elithile- njengoku IGatorade iimbaleki- kwaye ngakumbi malunga nokwenza ukuba iziselo zibenomdla kuyo yonke iminyaka kunye neenkcukacha zabantu.
U-50 Cent wayengumlandeli ngaphambi kokuba abe sisithethi esisemthethweni sevithamini
Ifoto nguJamie Mccarthy / Getty Izithombe Rapper 50 Cent inokuba nayo ufike kumonakalo wemali , kodwa kukho ixesha apho wayeyona nto ibalaseleyo kumdlalo wakhe. Umrepha waseNew York owazalelwa watsala umdla wakhe wohlobo oluphakathi phakathi kowama-2000, kwaye yena wayemthanda kakhulu uvithamini . Xa wayengekho 'kwiKlabhu yeDa,' wabonisa isiselo kwividiyo zomculo nakwingoma yomculo, konke ngokuzithandela. UGlaceau wakhawuleza wabamba umoya we fan yabo yokuncoma kunye nomculo omkhulu, kwaye wamnika inani elincinci kwimveliso ngo-2004.
Njengenxalenye yobambiswano, wayebonakalisiwe kwimikhankaso yentengiso, kubandakanya iindawo zikamabonwakude kwilizwe liphela, kwaye wade wavelisa neyakhe incasa, iidiliya ezinencasa Ifomula 50 . Ngokungafaniyo nokudumisa okuninzi kosaziwayo apho igama le-celeb liqhotyoshelwe kwimveliso, i-50 Cent ibibandakanyeke kakhulu kwinkqubo yokuyila, ngokuchasene nokuyishiya iye kwi-execs. Ngokwe- Forbes Uluhlu lwaBona bantu baDumileyo ',' I-50 Cent's, isibonda kwinkampani samenza inzuzo enkulu xa iGlaceau yathengwa nguCoca-Cola kwintengiso yezigidigidi zeedola. Leyo yintlama enkulu, yonke into enkosi kuye ngokungakhethiyo ukukhubeka kwimveliso kwindawo yokuzivocavoca yaseLos Angeles.
Ukuthengisa kwenyuka emva kokuba uCoca-Cola ethengile i-vitamin yamanzi yaseGlaceau ngo-2007
UJustin Sullivan / Getty Izithombe Kwimizamo yokufumana impumelelo ngaphaya kwe-fizz, Coke inkampani yaqhekeka kwi-biz engeyo-carbonated ngo-2007 kunye nokufunyanwa kweGlaceau, kwaye njengenxalenye yeso sivumelwano, ukufumana i-vitaminwater. Enkosi kwimpumelelo yezorhwebo imveliso ibinabantu abancinci-kwinxalenye ngenxa yemikhankaso yabo yokuthengisa eyahlukileyo-inkampani yeCoca-Cola ihlawule ixabiso elichaziweyo lamaxabiso ayi- $ 4.1 yezigidigidi. Ngelo xesha, uGlaceau waqikelelwa kwi- $ 2 yezigidigidi kuphela. Oku kubangele ukuba abaninzi bajike iintloko, kodwa uCoca-Cola wabona amandla kutyalo-mali nakwikamva lemveliso. Oku kufunyanwa kwathumela amajelo eendaba ukuba enze isiphithiphithi isihloko esikhulu .
Ngoku ka Reuters , Inkampani yeCoca-Cola, ukuza kuthi ga ngelo xesha, yayikade isemva kakhulu kwePepsi kwicandelo elingena-khabhoni, ngelo xesha elaliphumelela ngempumelelo iPropel Fitness Water. Umseki, u-Bikoff, wahlala ebhodini njengoko iGlaceau yayiqhutywa njengeqhekeza loshishino ngaphakathi kwinkampani yeCoca-Cola. Ngoku ka Utyalomali , emva kokufunyanwa, intengiso yonyaka ye-vitaminwater inyuke ukusuka kwi-350 yezigidi zeedola ukuya kwi-1 yezigidigidi zeedola. I-Coca-Cola inokubaluleka kakhulu kwi Impumelelo yemveliso phesheya , Ukuqhubela phambili ukubangela ubukho bevithamini yamanzi kwindawo enkulu yesiselo.
Ixesha lokutya eliyindumasi
Imikhankaso yentengiso yovithamini yamanzi incike kokungaqhelekanga
Youtube Ukuba ayophukanga, sukuyilungisa ... akunjalo? Ngelixa iinkqubo zokuthengisa ngokwesiko zisaziwa ngeoyile iivili ekuthatheni uphawu umgama, i-vitaminwater iyimpumelelo ngokwesizathu. Ngamaxesha athile ayinamsebenzi ekuboneni kuqala, inkampani ikhethile cinga ngaphandle kwebhokisi xa uyilo kunye nemikhankaso yokwazisa . Elinye iphulo likamabonwakude lafumana ngaphambili Idol yaseMelika ophumeleleyo, uKelly Clarkson , befunxa isiselo ngeli lixa bevela kumdlalo weentetho waseYurophu. Umbuki zindwendwe uqhubeka echaza ukuba ukusela i-vitaminwater kunokuphucula ukugxila kunye nokugxila. Ngaba awunamsebenzi kwaphela okanye ngumzamo ocacileyo wokubhena kubo bonke? URohan Oza ucacisile : 'Akukho qela leminyaka. Ngu-8 ukuya ku-80. Nguye nabani na okhangela isiselo esisempilweni. ' Sonke sisela amanzi, kutheni ke ungalihoyi iqela elithile?
Ngelixa umabonwakude ebesisikhululo esikhulu samanzi e-vithamini, bathathe i-intanethi ngelinye iphulo eliyimpumelelo. Njengokubopha inkxaso-mali yeCoca-Cola ye-Olimpiki yaseLondon ngo-2012, baphehlelela 'Tsibela iDip' ngapha kweSpotify, Facebook, kunye neYouTube. Ukuphumla kumabango abo ukuba imveliso inceda ukuphucula uxinzelelo, abathengi babenakho ukwenza eyabo i-newsreel ebonisa amava abo ngokudibanisa amandla mihla le kwaye bavuzwa ngemveliso yasimahla kunye namabhaso.
Amabango ezempilo afike kwi-vitaminwater kwingxaki zomthetho
Sibonile ubudlelwane bemveliso yokunikezela amabhaso ezemidlalo aphumeleleyo kunye neetalente zoluhlu lwe-A ngamabango okuba kuya kuphucula ukugxila kukabani kunye noxinzelelo, kodwa iphi inzululwazi emva koku? I-Vitaminwater yayisemanzini ashushu amahle (i-pun eyenzelweyo) xa yathathwa yinkampani yeCoca-Cola. Ngoku ka Reuters , i-vitaminwater ibikumangalelwano ngaphezulu kweminyaka emithandathu ngenxa yamabango ekuthiwa agqithisile kwizibonelelo zemveliso.
Ngelixa umba usonjululwe kungekho monakalo uhlawulwayo kumthengi, ibuyisele umva iCoca-Cola phantse i- $ 3 yezigidi kwiindleko zokuhlawula iindleko zomthetho kunye nenkcitho. Njengenxalenye yendawo yokuhlala yoluntu, uCoca-Cola kwafuneka ukuba yenza utshintsho kwiileyibhile ngokubonisa ngakumbi ulwazi lwesondlo kwaye wongeze ibinzana elithi 'kunye nezinto eziswiti' kwibhotile kwiindawo ezimbini ezahlukeneyo. Babenjalo kuthintelwe ekwenzeni amabango okusela i-vitaminwater inganciphisa umngcipheko wezifo ezithile kwaye ukusela kunokuphucula ukusebenza kwamajoni omzimba.
I-Vitaminwater isebenzisa ulwimi olungacacanga, kodwa eyamkelweyo ngokusemthethweni kwintengiso yazo
Facebook Imigaqo 'ayinakho kheyiji,' 'eziphilayo,' kwaye 'yonke-indalo' iphoswa ijikeleze rhoqo kwezi ntsuku akumangalisi ukuba kusondele ukuba kungenzeki ukuba umboleki amisele eyona nto isempilweni kubo. Phakathi kweengcali eziphikisanayo kunye namabango mbumbulu, ngaba ezi mveliso ziphuculweyo zilungile kuthi okanye kungenye nje inkampani engenamandla yokuzama ukucofa imali engaphezulu ezandleni zethu? Ngokwengxelo evela IMintel , Ishishini lamanzi eebhotile laxabisa i $ 15 yezigidigidi ngo-2015 kuphela, ngeyona cha-ching ivela kwiimveliso zamanzi eziphuculweyo.
Abathengi batsaleleke kula magama anengxoxo nethemba lokubeka into elungileyo emizimbeni yethu. I-Electrolyte, iivithamini, kunye neeminerali ngokuqinisekileyo ziluncedo kwimizimba yethu kwaye ezi zithembiso zifunyenwe kwilebheli zisenza ukuba sibalekele ezishelfini silele elo phupha lingumzimba ophilileyo, impilo kunye nengqondo. Ngoku ka IXESHA , Ukusetyenziswa okungacacanga kolwimi kusemthethweni ukuba iinkampani zisebenzise ngokukhululekileyo ukubulela kwimigaqo yokutya kunye noLawulo lweeDrug (FDA), nokuba zikhohlisa umthengi ophakathi kwaye akukho nto ngaphandle kokuthengisa umsi kunye nezipili. Ngelixa kuye kwafuneka banciphise amabango ezempilo kwimikhankaso yabo yentengiso, banokusebenzisa amagama, afana 'nokugxila' kunye 'namandla,' kwiilebheli zabo kuba i-FDA ilawula amabango kuphela, hayi ukusetyenziswa kwamagama ngamanye.
Kukho iswekile eninzi kumanzi e-vithamini kunokuba uqonda
Kuyacaca ukuba impumelelo ye-vitaminwater inokubangelwa kakhulu kumabango ayo ezempilo kunye nephulo labo lokuthengisa kwinqanaba. Kutheni ufuna ukufikelela kwi umthombo wesoda xa ungathatha isixa sezibonelelo zempilo ezithembisiwe yimveliso zamanzi eziphuculweyo? Ngelixa i-vitaminwater inezimbiwa kunye neevithamini, ikwaqulathe umthwalo wesikhephe eswekile eyongeziweyo . Ewe. Yongezwe, hayi iswekile yendalo. Uhlobo oluthile lweswekile abalusebenzisayo, i-fructose, inxulunyaniswa noluhlu lokuhlamba iimpahla kwaye inokugqwesa naziphi na izibonelelo zempilo onokuzifumana kwiivithamini ezongeziweyo.
Iindidi zeswekile ezisetyenziswa kwisiselo ziyahluka ngokwamazwe onke (yiyo loo nto a I-Mexico Coke incasa eyahlukileyo kunenguqulo yaseMelika) isasazwa ngaphakathi, kodwa e-U.S, ibhotile enye ye-20-ounce iqulethe malunga Iikhalori ezili-120 kunye neegrama ezingama-32 zeswekile . Ngelixa iigram ezingama-32 zimalunga neepesenti ezingama-50 zezinto ezifumaneka kwibhotile esemgangathweni yeCoca-Cola, amaxabiso e-fructose ayafana. Ngokwe- Umbutho wentliziyo yaseMelika , Amadoda akufuneki adle ngaphezulu kwe-36 yeeswekile ngosuku, ngelixa abasetyhini kufuneka banciphise iigram ezingama-25 kuphela ngosuku.
Ngaba sikhona isibonelelo sokusela iivithamini zakho? Hayi ncma
Uluvo olusemva ngevithamini yamanzi luxhomekeke kakhulu ekucingeni ukuba ngokusetyenziswa kwezinto kuza nefutha lomzimba ngokusebenzisa iivithamini kunye neeminerali. Nangona izifundo ziyahluka, ngoku ka YeMpilo yeHarvard , Izifundo zamva nje zibonise ukuba akukho zibonelelo zempilo zongezwa kwiivithamini kwiifom ezingezizo ezesiko, nokuba kungamanzi, ipilisi, okanye umgubo. Ngapha koko, ezi mveliso azinakho ukubamba ikhandlela kukutya okunotyebileyo kunye nokulungelelaniswa kakuhle kwiziqhamo kunye nemifuno yokwenyani.
Ukufumaneka koluntu kwezi zifundo akukwenzi nto kunciphisa ishishini leevithamini elijolise kwezempilo. Abathengi basaqhubeka nokuthenga iivithamini ezininzi kunye neemveliso ezinxulumene noko kumanani erekhodi. Ngoku ka Induli , ishishini lokuncedisa ukutya kukukhulu eUnited States ukuzisa i- $ 40 yezigidigidi ngonyaka. Umzi mveliso mkhulu kakhulu, enyanisweni, ukuba ubungqina bokuba kunzima kwi-US Food and Drug Administration ukulawula nokukhanyisa nakuphi na ukukhanya okuyinyani kwizibonelelo ezininzi zempilo ezifunwa zezi nkampani. Ukuthandabuza ecaleni, kuyaqala ukucaca ukuba kufanelekile ukuba siyibambe ibhanana, igcwele iswekile yendalo kuphela, emva kokuzilolonga .
Abalandeli batyibilika xa amanzi eVithamini etshintshela kwiswekile esiya eStevia
Ke, kuyacaca ukuba kukho i-kinda, i-lotta, iswekile ye-buncha kwivitaminwater. Ngaphandle kokubethwa okukhulu kwinkqubo yezempilo enxulunyaniswa nokusetyenziswa kweswekile ngokweqile, oko akuzange kumise abalandeli ekuphumeni ngokoqobo xa Inkampani yeCoca-Cola yenze iswitshi kuyo yonke iswekile eyongeziweyo ukuze ibandakanye uStevia ovela kwisityalo Umba ophambili apha yayikukusetyenziswa kwendalo, akukho-khalori iswiti esitshintshe kakhulu incasa yabalandeli besiselo ababesazi nababathandayo. Ayikhange ibonelele ngotshintsho olukhulu kwileyibhile yesondlo, njengoko ingakhange iguqule umxholo wekhalori kwaye yehlise kancinci iigramu zizonke zeswekile.
Abafaki bathathe iphepha le-Facebook lamanzi e-vitamin ukuya gxeka inkampani ngaphezulu kotshintsho. Baye bakhala ukuba imveliso ingcamle okwenziweyo kwaye ishiye incasa yemichiza emlonyeni wabo. Inkampani yeCoca-Cola yakhawuleza yaqaphela isiphithiphithi yabuya yabuyela kwindlela yabo yoqobo yobumnandi. Kulabo abatya ukutya okuneswekile eninzi, Basasaza umgca weZero engenayo iswekile eyongeziweyo kwaye isebenzisa i-stevia endaweni yayo.
Uvavanyo lweevithamini lwamanzi ovavanyo luye lwanda rhoqo
Facebook Ekupheleni kosuku, ayisiyiyo yonke into malunga nokuthengisa kunye neenzuzo zesondlo (okanye ukunqongophala kwayo), ngamanye amaxesha sifuna ukwanelisa iincasa zethu kunye nokucima ukoma okukhoyo nento egcwele incasa. Ngaphandle koko, siza kubamba iglasi yamanzi. Ukusukela oko yasungulwa kwii-2000s zakuqala, i-vitaminwater iqhubekile nokugcina umthengi ebandakanyeka ukwandisa iphothifoliyo yabo yeencasa . Kukho yonke into ukusuka ekusetyenzisweni komgubo, iincasa ezifikelelekayo, njengeti ye-iced, ukuya kukhetho lwexesha elinomda, kunye nezihlanganisi ezihambisa iziqhamo ezizodwa, njenge-kiwi-strawberry.
steak kwaye ugubungele i-7x7
Iincasa ezizodwa zamva nje zibandakanya Qalisa ngo-2019 yomlilo wamanzi e-vitamin kunye ne-vitaminwater ice. Umlilo ubonakalisa incasa yevatala yevumba ebabayo kwaye usebenzisa iingcebiso zejalapeno ukwenza ulwazelelo kulwimi. Ngokuchasene noko, i-Ice yenza isiphumo sokupholisa kunye neencasa zeblueberry kunye ne-lavender. Zombini ziyenzeka ukuba ziyinxalenye yomtya wekhalori engama-20. Ewe kunjalo, ngokuqaliswa kweencasa ezintsha kwafika iphulo lokuthengisa elikhethekileyo Gcwalisa i-sweepstakes ukuphumelela uhambo oluya kwi-tundra yasebusika yase-Iceland.
