I-Coca-Cola ifikelele kwinqanaba lokwamkelwa kwegama okwabelwana kuphela ngezinye iinkampani (kwaye uninzi lunokuphupha kuphela). Kukho iDisney eneendlebe zabo zeMickey Mouse, iApple eneapile yokuluma, iarches yegolide kaMcDonald's, kunye Coke ngombala oqaqambileyo okanye ibhotile. Uyazi ukuba ezo mpawu naphi na, akunjalo? Ngubani ongazange abe neCoke kunye noncumo? Azikho iindawo ezininzi ngekhe bamba iCoke - ukuba uqhuba ngeBurkina Faso kwaye ufumane umnqweno weCoke, uqagele ntoni? Unokukhetha enye e-Ouagadougou . Luhlobo lwamandla eCoke isivuno; xa abaphambukeli bendawo behlala emhlabeni, baya kuba ngathi 'Oo, nani ninayo iCoke? Ipholile.' Yikholwe okanye hayi, kodwa kusekho ezinye izinto phaya ongazaziyo malunga nesoda evela emazantsi- kwaye ezinye zazo ziyimfihlo uCoke mhlawumbi anqwenela ukuba kungabikho mntu wakha wafumanisa.
Esona sizathu sokuba bayikhuphe icocaine
Kukho isizathu esibizwa ngokuba Coke- I-Cola - isoda esetyenziselwa i-cocaine. Le ayisiyomfihlo yesizwe, nangona iCoca-Cola ithambekele ekuyijongeni. Kwakukho ixesha apho isiselo sasikhona kuthathwa njengonyango . Ugqirha John Pemberton wabeka i-cocaine eyaneleyo kwisoda yakhe entsha ukuze akunike ukulungiswa, kwaye ekugqibeleni kwathiwa yi Coca-Cola. UCoke wayisusa icocaine ngo-1903, kodwa ukuba ucinga ukuba kufuneka, uyaphazama. Urhulumente wase-US akazange ayivimbe i-cocaine kude kube ngo-1914. Ubuhlanga.
Ngenxa yokuba i-Coke yayithengeka kakhulu-ngeenxa zonke i-nickel ibhotile-nabani na unokuthenga i-coke, kwaye yayiquka abamnyama. Abamhlophe bayoyika ' Iimpawu ze-cocaine ze-negro Ndiza kudlwengula abafazi abamhlophe, bonke betsiba kwi-nickel Coca-Colas. Amaphephandaba akumazantsi ngelo xesha asasaza uloyiko ngokunika ingxelo ngamaqela amadoda amnyama aphezulu kwi-cocaine ethatha inkululeko ngee-Belles zasemazantsi ezifanelekileyo. Kusekho i-coca eCoke namhlanje; kodwa ngaphandle kwe-ecgonine alkaloid ayinabungozi.
IiMagiCans zazo zazinuka ngathi ziifarts
Ngo-1990, uCoke wathulula itoni yemali ( $ 100 yezigidi , Ukuchaneka) kwiphulo elishiya abanye abathengi benencasa embi-kunye nevumba elibi nangakumbi-emilonyeni yabo. Kule phulo, icebo likaCoke yayikukunika ngaphezulu kwe- $ 4 yezigidi kubathengi ngokugcwalisa iinkonkxa ezikhethiweyo ngemali okanye amabhaso. Ezi zitoti ziphumeleleyo ziya kuba ziiMagiCans, into entsha enokuthi yenzelwe ngokukodwa eli phulo. Nangona ibizakubonakala ngathi i-Coke yesiqhelo ngaphandle, yayilayishwe entwasahlobo kwaye yayiza kuwukhupha umvuzo ngokukhawuleza nje ukuba ivulwe. Ukuze ungaziva wahlukile kwezinye iinkonkxa, icandelo le-MagiCan elingaqulathanga mbasa laligcwaliswe ngamanzi aneklorini kunye ne-ammonium sulfate (ukukhuthaza ukusela). Ngelishwa uninzi lweendlela lusilele, kwaye abanye abathengi abaphumeleleyo 'abaphumeleleyo' basela amanzi anukayo xa amabhaso abo esilele ukukhupha. Kwaye kwafaka enye inkwenkwe esibhedlele, nangona ingakhange yenzakele kakhulu.
Ngelishwa, ivumba elibi linike uCoke uninzi lweendaba ezimbi, kunye iphulo lanyanzeliswa ukuba liphele Kwakudala ngaphambi kokuba kunikezelwe ixesha lokubaleka- kwaye ngaphambi kokuba zonke iiMagiCans zifunyanwe.
I-UK yayingenawo amanzi abo empompo
E-US, sikulungele ukuhlawula imali eninzi ngento esisiseko yokumpompa amanzi kwibhotile yeplastiki. UCoke wafumanisa indlela enzima yokuba imigangatho iphezulu kancinci e-UK-kwaye olo lwazi luza ngeendleko ezinkulu kwinkampani. E-US, uCoke ubethwa nguDasani, amanzi empompo acocekileyo kwaye aqiniswa zizimbiwa. Bazama ukuphinda impumelelo e-UK ngo-2004 , ukuvula isityalo eLondon, kodwa inkampani ngokukhawuleza yaba yintlekisa endaweni yomthengisi omkhulu ababenethemba lokuba ngabo xa abahlali bafumanisa ukuba amanzi asebhotileni ayephantse afane namanzi empompo ababenokuwasela ekhaya.
Izinto zaba mbi ngakumbi xa kudityaniswa isityalo Ungcolise amanye amanzi ngee-carcinogens , kunyanzelwa ukukhumbula onke amanzi eDasani ase-UK kunye nokuvala isityalo sase-UK ngokulungileyo. Kwiiveki ezintlanu zokuqala kwabo base-UK, baphinde bahamba-isona siphako kwinkampani engasetyenziswanga ukuthatha ii-hits.
Bazithiyile iimvavanyo zencasa
Ukuba kukho isizathu sokwenene uCoke wazama ifomula entsha ngo-1985, kungenxa yokuba uPepsi wayesezithendeni zabo. Ingcinga ngokubanzi yayikukuba iincasa zomdabu zaseMelika zatshintsha ngokudibeneyo, kwaye ifomula emnandi yePepsi yagqitha iCoke. Ubungqina babusoyikeka - uPepsi uhlala ephumelela umngeni wePepsi . UCoke wacinga ukuba kufuneka balungelelanise nezinto ezintsha abazithandayo, kodwa eyona nto bayifunayo sisayensi kwicala labo.
Ingqondo yomntu yiyo yenzelwe ukuthanda izinto ezimnandi incasa. Ngamanye amagama, kwisip kwiimveliso ezimbini zokuqala, masithi, iCoke kunye nePepsi umzekelo, eyona imnandi iyathandeka. Ngaphezulu kwekhosi yesiselo esipheleleyo, njenge-Coke okanye i-cansi yePepsi, iincasa ziyahlengahlengisa kancinci kwaye incasa encinci emnandi iya kubetha kuloo ndawo. Oku kusebenza nakwiwayini ngokunjalo - kwisiphusi esikhawulezileyo, esimnandi senza ngcono. I-Coke ayifuni ukukuxelela ukuba kutheni, abafuni nje ukuba uthathe uvavanyo lwe-sip. Kungenxa yoko le nto uPepsi, ngaphandle kwayo yonke imiceli mingeni kunye nazo zonke iziphumo eziphumeleleyo, engazange ayigqithe iCoke.
Ukunyuka kwakungowona mbi kakhulu
Isoda ngokubanzi ifumana igama elibi. Yinyani quencher enkulu enxaniweyo , kwaye ngubani ongayithandiyo isiselo esine-caffeine okanye i-12 yokufumana imini yonke? Kodwa kanye xa ucinga ukuba kungangabi kubi kangako, kukho umntu oza Iyavela . Isilayidi esiluhlaza - ngaphakathi eCoke esibizwa ngokuba yi- Umbulali weNtaba - iipakethe Iikhalori ezingama-330 I-62 gram yee-carbs kwibhotile encinci ye-16 oz. Kwaye ukunyaniseka, khange ikhuphe kwaukulingene ngokwaneleyo ukuze icacise ikhalori. Ukuba bekukho indlela yokuthatha ii-1990s kwaye uyifake kwibhotile, loo bhotile iya kuba yiSurge. Kodwa nangona kunjalo wabuya ngo-2014 kuba, ewe, awusoze wazi xa wagwetywa ugqatso lwesofa iya kuqhuma.
Oobhontsi phezulu
Ngaphandle kolawulo lwehlabathi lweCoke, kukho ilizwe elinye apho bengenawo umqobo opheleleyo kuluntu lwesiselo. E-Indiya, iCoke ayinakuxhoma kunye neThums Up-injalo, ngaphandle kwe 'b'. Kodwa iCoke isaphumelela. Ngo-1977, Urhulumente waseIndiya wagxotha iCoke evela elizweni (uPepsi naye). Ukuzalisa isikhewu, Uthetha Agro ivelise imveliso efana 'neCoke' ebizwa ngokuba ziThums Up. Into abasilelayo ukuyipela bayenza kulawulo, bonwabela iipesenti ezingama-80 zibambe kuko konke ukusetyenziswa kwekola. Emva kweminyaka eli-16, abantu base-India kufuneka ukuba badiniwe kukusela iRum kunye neThums kuba ukuvalwa kweCoke kuphakanyisiwe. UCoke ungene kwakhona kwintengiso kwaye wenza eyona nto ifanelekileyo, bathenga iiThums Up . Ke xa uzama ukubamba i-Coke zisangena njenge penny ekhanyayo.
ICoke entsha yayingumoya
Coke entsha. Yipunchline. Sisilumkiso esithi 'ukuba ayophukanga sukuyilungisa.' Kwaye yagcina iCoca-Cola. Yima, yintoni? Yonke into oyaziyo malunga neCoke eNtsha imalunga nokutshintsha. Ngo-1985, uCoca-Cola wothusa umhlaba xa babhengeza utshintsho kwifomula incasa emnandi. Abantu babengaqiniseki-ngokwemvelo-i-Coke yayiye yajikeleza malunga ne-100 iminyaka ngelo xesha. Ithe yakufika ezishelufini abantu bacaphuka. Iileta zazingenela, abantu beqhankqalaza, kwaye Kwiintsuku ezingama-90 kamva ICoke entsha (engazange yabizwa ngokuba yiNew Coke, Coke nje) yabelana ngomgca wendibano kunye nefomula yentsusa, ngoku ebizwa njenge ICoca-Cola Classic .
I-Coke iyekile iCoke entsha ngo-2002 . Ewe ihlale ixesha elide. Umbutho weCoca-Cola uthatha awume sondela kwi-fiasco kwaye uzihlekele ngokwabo, kodwa kungenxa yokuba bahleka yonke indlela eya ebhankini. U-1985 yayingunyaka onenzuzo enkulu kwiCoke. Ingeniso epheleleyo inyuke phantse ngepesenti ye-15 kwaye isitokhwe senyuka i $ 22 ngesabelo. Kukho isizathu a Ithiyori yelenqe ikhona malunga nokungeniswa kweCoke eNtsha, abantu abathandabuzayo besithi uCoke uyilungiselele ukwenza inzuzo. I-Coke inqwenela ukuba banako ukukwazi ukubona kwangaphambili; Babenethamsanqa kakhulu kwaye uluntu lwabamkela kwakhona kwizipho zabo ezilungileyo.
Mhlawumbi ifomula eyimfihlo ilapha
Ifomula yentsingiselo yentsusa yeCoca-Cola Classic yenye yezona mfihlo zigcinwe ngokuqinileyo kwindalo iphela. UGqirha John Pemberton iphuhlise indibaniselwano eyahlukileyo - ebizwa ngokuba ngu-Merchandise 7X yi-Coke- kwaye izithako zaziwa kuphela ngabantu abambalwa. Intsomi ithi isiqingatha saziwa ngumntu omnye, esinye isiqingatha saziwa ngomnye umntu, kwaye abo babini ngekhe bahambe kunye ukuqinisekisa ukuba incasa inokuhlala ngonaphakade. Kunjalo yibhedi leyo , kwaye ayisebenzi ngokupheleleyo, kodwa qiniseka ukuba imfihlo ye-7X iseyimfihlakalo. Okanye ayisiyiyo.
Ngo-1979, ifoto ehamba kunye Ijenali ye-Atlanta-Umgaqo-siseko ibali kwiCoke lifihle iinkcukacha ezincinci, mhlawumbi ifomula ye-7X esandleni sikaPemberton ngokwakhe. Ke ithini ifomula?
- Utywala: 8 oz
- Ioyile yeorenji: amathontsi angama-20
- Oyile yelamuni: 30 amathontsi
- Oyile Nutmeg: amathontsi ali-10
- Coriander: 5 amathontsi
- Neroli: 10 amathontsi
- Isinamoni: amathontsi ali-10
Coke ngokwendalo wahleka , emva koko bawangawangisa ingalo yabo kwaye uluntu ngokubanzi lwaqhubela phambili . Izazinzulu zizamile ukuyiphinda, kwaye yayikufutshane- kodwa into yayicimile. Kodwa ukude kangakanani?
Kukho utywala eCoke
I-Coke inokuhleka i-7X ifomula yonke into abayifunayo, ifomula yokutyholwa isondele, isondele kakhulu. Kukho isithako esinye ngoku esineepesenti ezili-100 esiqinisekisileyo ukuba ngaphambili besingaziwa: utywala. Ngo-2012, izazinzulu zafumanisa trace ubungakanani botywala eCoke (uPepsi naye, kodwa lelinye ibali). Khumbula, indibaniselwano ye-7X ityholwa kuphela isebenzisa ii-ounces ezi-2 nge-5 yeelitha zesiraphu, ke izixa zokulandela umkhondo ziya kuba, zilungile. Into ebalulekileyo kukuba ukuba ubucinga ngokwenyani ukuba unqanda utywala, akunjalo. Kwiinkolo ezithile, ngumba lowo. I-Islam iyakwalela ukusela, kodwa iCoke inyanzelisa ukuba yenzeke ngokwendalo -Abongezi tywala kwisoda yabo kwaye isoda yamkelwe ngumthetho wamaSilamsi. Ukuqiniseka ekuphela kwento ekhoyo kukuba butywala eCoke. Kwenzeka njani ukuba kubekho ingxoxo mpikiswano.
Ukutya Coke kuyatyibilika
Ngaphandle kokuqhushumbiswa kwebhengezo elibonakala ngathi likho kuyo yonke indawo, isoda ikwinqaba. Kwakungekho kudala kakhulu ukuba iDiet Coke yavuka yaya kwindawo yesibini kwintengiso, ugqitha uPepsi. Kodwa oko kubonakala ngathi kudala kudala ngoku. Ngo-2015, ukuthengisa ukutya kweCoke kwehlabathi kwehla Iipesenti ezisi-8 , kwaye ngo-2016 kuphela i-Diet Coke yehla enye yeepesenti ezintlanu . Kwenzeka ntoni emhlabeni kwiDiet Coke?
Eyona ngxaki inkulu yeyokuzenzela izinto eziswiti Iipesenti ezingama-83 zabathengi bakholelwa kwinto enye egcina iikhalori zimbi kubo. Ukunyuka kwe amanzi asebhotileni usike ngokuthe ngqo kwimakethi yesoda yokutya, nanjengoko abantu besusa iswekile engeyiyo eyamanzi angaqhelekanga. Uninzi lwabo bonke isoda iyancipha Ngaba bakwiimarike zokutya - iipesenti ezingama-94, ukuze zichane. Ukutya kweCoke kusahamba phakathi kweyesibini neyesithathu kwintengiso yazo zonke iisodas, kodwa ngokukhawuleza kuyahambelana nomzi mveliso weTV; enye into yeza yaza yabetha kumdlalo wayo.
Kukho iincasa ezimangalisayo ezingafumanekiyo e-US
Ngokwaziswa koomatshini abakwiCoca-Cola Freestyle (inqaku ishumi elinanye leebazillion Iincasa zeemveliso zeCoca-Cola) unganako ukuba neCoke ngemini malunga nonyaka onesiqingatha kwaye uzizame zonke. Kodwa ngasizathu sithile, iCoca-Cola Freestyle ayibonakalisi lonke uhlobo lweCoke ekufuneka inikezele. Kukho iincasa ezikhoyo kumazwe athile.
Ngaphandle kwezi Thums zikhankanywe ngasentla, kukho i-orange-flavored yegazi I-Coca-Cola Light Sango , efumaneka eBelgium nakwiindawo ezithile zaseFrance. ICoca-Cola Citra cola yesitrasi efumaneka eJapan kwaye Mekhsikho . I-Bibo Candy Pine Nut yicola yaseMzantsi Afrika enencasa efana ne ... bibo candy ipine nuts. Unokufumana ezinye zezi eMelika, eCoke's isiseko sekhaya eAtlanta okanye eyayisakuba yiDowntown Disney (ngoku eyiDisney Springs) eOrlando. Iklabhu epholileyo isekhona kwi-Epcot; ebonisa iisampulu zasimahla zee-sodas ezivela kwihlabathi liphela -qikelela ukuba bacinge ukuba ubhatale i-100 yeedola ukuze ungene epakini nakanjani nantsi isoda eyoyikisayo. Ukubonelela awuzange usele kwihlabathi liphela Amaxesha ambalwa kwaye ubonise ukuba baya kukuvumela ukuba usampulise iisodas de isinyi sakho singabi sayithatha.
ifryer yengozi yomlilo
Akufanele babe nokhuphiswano
Ngokucacileyo ukuba uCoke wayenokwenza nje kuPepsi into abayenzileyo kwiiThums Up eIndiya, banokuba nepesenti ezingama-99 zazo zonke iziselo ezinxilisayo (kinda) zekhabhathi kwindalo iphela. UPepsi ube liva ecaleni kweCoke ukusukela naphakade. UPepsi wabadinga nge-Pepsi Challenge, wabakhohlisa ukuba batshintshe i-flavour, ukuba uCoke nguSuperman, uPepsi nguLex Luthor, ubukrelekrele obubi obaneleyo babantu ukuze babone bethatha inkosi. Kwaye uCoke wayenokuba noPepsi.
Iminyaka yoo-1930 yayilixesha elingaxinekanga eMelika; Yayame kangangokuba uninzi lweenkampani zaya esiswini ngexesha loxinzelelo olukhulu. UPepsi utshintshe izandla amatyeli amaninzi kwiminyaka yokuqala engama-40 yobukho babo, kwaye wonke umnini wabalekela kule ngxaki inye: amaxabiso eswekile. Kunzima ukwenza isoda eneswekile ngaphandle kweswekile (ngakumbi emva koko). UPepsi wayekwimeko emaxongo kangangokuba bazinikela kwiCoke ukuze bayithenge. Coke wenqabile ngesizotha - kathathu. UPepsi khange ayiguqule de baqale ukuyinika, ngokoqobo. Unqwenela ukuthengisa imveliso, uPepsi uphantse waliphinda kabini ubungakanani bebhotile ukusuka kwii-ounces ezi-6.5 ukuya kwii-ounces ezili-12- ubungakanani obukhoyo namhlanje - kodwa wagcina ixabiso ngokulinganayo kwi-nickel. Ijingle ebambekayo kamva, 'Isiselo sePepsi sisela wena!' kwaye uPepsi wayengumdlali ophambili kwaye uCoke wayecinga ukuba, 'Yhu!'
