Imifanekiso kaGetty Ungaxela okuninzi malunga nomntu kukhetho abalwenzayo. Iliwa okanye ilizwe? Ubhiya okanye iwayini? Coke okanye Pepsi?
Ukuba uthe uPepsi, ngokwenene ukwicala lomntwana omtsha kwibhloko. I-Pepsi yaphuhliswa iminyaka eli-13 emva kokuba uCoke efika kwimarike ngo-1886, kwaye ngo-1904, uCoke wayesele ethengisa ngaphezu kweebhiliyoni ezigidi ngonyaka. Ngumntu okhuphisana naye omkhulu ukuba aqhubeke, kwaye wenza njalo uPepsi.
Ngoku ka Ushishino ngaphakathi , yayisisiqalo esinamatye. I-Coke yanda phesheya kolwandle, yavula izityalo eParis, Bordeaux, nasePhilippines, ngelixa iMfazwe Yehlabathi I ibiza iPepsi ngo-1923 ... kwaye baphinde babhanga kwakhona ngo-1931. Kodwa ngo-1939, bakhulula kuqala njalo I-jingle yentengiso, batshintshe i-logo yabo kwinto ebomvu ngoku, emhlophe, neblue ngokuhlwa kweMfazwe yesibini (II) yeHlabathi, kwaye iikhola ezimbini zehlabathi zazisiya entloko ukuzama ukuphuma. Basaya kuyo nanamhlanje, kwaye nangona i-Coke inokuba ithandwa kakhulu, abathandi bePepsi banokunxiba into yebheji yekratshi besazi ukuba bayayixhasa i-underdog yexesha elide. Kukho iitoni zezinto ezinomdla ongazaziyo malunga nePepsi, ke masithethe ngezinye iicola.
'UPepsi' uvela kwigama lokugaya ukutya
Imifanekiso kaGetty Uninzi lweenkampani namhlanje zinokufuna ukunika imveliso yazo igama elikhuthaza umntu ukuba ayithenge- into entle, okanye enesidima, okanye esithi nje iyoyikeka. Kodwa uPepsi? Ligama elingaqhelekanga, kwaye livela kwindawo enzima, utsho Ivenkile yePepsi .
Isiselo sasungulwa ngusokhemesti kunye notitshala ogama linguCaleb Bradham. Weza nefomula ngo-1893 ngelixa wayesebenza kwivenkile yakhe yeziyobisi eNew Bern, eNorth Carolina, wayibiza ngokuba yiBrad's Drink. Kwakungumxube wendalo wamanzi, iswekile, ioyile yelamuni, i-caramel, i-nutmeg, kunye nezinye izinto ezimbalwa ezilula, kwaye abantu bayayithanda. Nge-28 ka-Agasti ka-1898, walitshintsha ngokusesikweni igama lesiselo sakhe esidumileyo. Kuba ekuqaleni wayeyithengisile ukunceda ukungaginyisi mathe, wathabatha igama elithi 'dypepsia' (elithetha 'ukungcoleka'), walifinyeza laba ngu 'Pepsi.' Wenza -Cola ekugqibeleni, kwaye ngo-1902 wayengumongameli wenkampani yakhe.
UCrystal Pepsi wehlisiwe nguCoke
Imifanekiso kaGetty Uninzi lweenkampani zineemveliso ezingaphumeleliyo, kodwa xa uPepsi waphuma nemveliso enqabileyo eyayiyicola ecacileyo, ayizange isilele nje kuba abantu babengayithandi. It isilele ubukhulu becala ngenxa yokuba iCoke ibinesandla ekuweni kwayo.
Ngoku ka Amanqaku ali-11 , UPepsi wathulula i-40 yezigidi zeedola kuphuhliso lweCrystal Pepsi. Emva koko u-CEO uDavid Novak utshilo Isebenze kakuhle kwiimarike zovavanyo, kwaye bebeqinisekile ukuba banokuphumelela ezandleni zabo. Yaya kwintengiso enkulu ngo-Epreli 1992, kwaye malunga neenyanga ezintandathu kamva uCoke waphendula ngeTab Clear. Kwakubuhlungu, kwaye kunjalo ngabom eyoyikisayo.
Bengafuni ukungcolisa umfanekiso weCoca-Cola nakancinci, basebenzise uphawu lwabo oluncinci lwe-offshoot (Tab) ukwenza isoda ecacileyo enokunceda ukubhida abathengi. Ngaba yayisisiselo sokutya? Ingaba yayisisiselo samantombazana? Kungakhathaliseki ukuba yintoni, kwakubi - kwaye kuba iThab yayibi kakhulu, eyonakalisa imarike kwiikhola ezicacileyo ngokupheleleyo. Imveliso yabo ngabom yanceda ukunciphisa umbono ka-Pepsi, kwaye olo luthengiso olunobunkunkqele.
UPepsi uncede ukusindisa iCoke
Ngo-2006, iiCola Wars bezishushu amashumi eminyaka. Ungacinga ukuba uPepsi angazikhubeka ukuze afumane isiraphu eyimfihlo kaCoke, kodwa bathabathe indlela ephezulu xa benethuba lokwenza kanye loo nto.
Yonke i-saga yayifana nento ephuma kwi-movie ye-spy, kwaye yaqala ngoJoya Williams. Wayengumncedisi kumlawuli wegama likaCoke kwihlabathi liphela, kwaye wathi akufumana ibhotile yemveliso entsha kaCoke, waya ePepsi. Uza kuyinikela, wabaxelela, nge-1.5 yezigidi zeedola.
UPepsi akazange alume- endaweni yoko, baya kwi-FBI.
Ngoku ka UMgcini , i-FBI -kunye noncedo kubo bobabini uCoke kunye noPepsi- baqala ukusebenza ngokugungxula abagqibi ngokutshintshiselana ngebhokisi ye-Girl Scout ibhokisi egcwele i-30,000 yeedola. Ekugqibeleni babanjwa, kwaye isithethi sePepsi uDave DeCecco wayenayo le nto (nge Iindaba zeFox malunga nenxalenye yabo: 'Ukhuphiswano ngamanye amaxesha lunokuba noburharha, kodwa kananjalo lube lolungileyo nolusemthethweni. Siyavuya ngabasemagunyeni kwaye i-FBI ichonge abantu abajongene noku. '
UPepsi wayaphula imiqobo ethintela imibala
Pepsi Xa ifayile ye- KwiYunivesithi yasePennsylvania bajonge imbali yentengiso kaPepsi, babancoma ngenkqubela phambili engenanto yakwenza nekola konke konke: bakhaba bavule ucango lokwahluka kweMelika.
Ngo-1940, owayengumongameli wePepsi-Cola Walter Mack wenza into eyayibonisa inkalipho ngelo xesha: waqesha umthengisi omnyama ogama linguHerman T. Smith. Umbono yayikukuba bazokwandisa abaphulaphuli ekujoliswe kubo ngoPepsi kwiindawo ezinabantu abambalwa ababengakhathalelwanga ngaphambili, ngokuyinxenye, kukuziphatha okuhle kwenkwenkwe yaseCoca-Cola.
Emva koko, ngo-1947, uMack waqesha umthengisi uEdward F. Boyd ukuba akhokele iqela lezentengiso elalinoxanduva lokuya kwiindawo ezisahluliweyo eMelika ngephulo elitsha lesibhengezo elalibonisa ama-Afrika aseMelika. Yayiyinto enkulu, kwaye watsho uBoyd (nge ILos Angeles Times ), 'Senziwe i-caricatured kwaye sagxininiswa. Isibhengezo sisimele njengabantu baseMelika abaqhelekileyo. ' Bajongane nemithetho kaJim Crow kunye nosongelo lokufa oluvela eKu Klux Klan, kodwa bayitshintsha indibaniselwano eMelika.
Kodwa banobudlelwane obunzima kunye nobuhlanga
Pepsi Olona phawu luphambili lwePepsi xa kuthethwa ngokungakhathali ngokobuhlanga yayiyintengiso kaKendall Jenner ka-2017, apho wabonakala emisa zonke iintlobo zongquzulwano ngokunikezela nje ngePepsi. Mhle kakhulu akukho mntu wayithandayo kwaye ingqumbo yayikhawuleze njengoko yayixhaphakile- kwaye ayililo ixesha lokuqala uPepsi etyholwa ngokungakhathali ngokobuhlanga.
Vox kujongwe nje ukuba ingakanani iPepsi (kunye neCoca-Cola) echithwe kwintengiso ejolise kumaqela amancinci, kwaye yafumanisa ukuba iintengiso zesoda zizonke zibale umndilili ophindwe kathathu ukuya kane amaxesha amaninzi kuluntu oluncinci. Kwi-2013, uPepsi wakhokela indlela kwaye wachitha i-33.6 yezigidi zeedola kwiintengiso ezijolise kumaqela aseSpanish kuphela, kwaye etyhala i-Pepsi Limon yabo, eyilelwe ukubhenela kwinani elifanayo labantu. Inkqubo ye- Iziko leRudd loMgaqo-nkqubo wokutya kunye nokuTyeba kakhulu waya kwelinye inyathelo, watyhola iinkampani zesoda ngokwenza iingxaki zempilo nokuba mbi ngakumbi kuluntu oluncinci esele lilwa nezifo ezinxulumene nokutya, ngakumbi xa kuthathelwa ingqalelo abantwana kunye nabantu abadala zezona njongo zixhaphakileyo kwimikhankaso yentengiso.
UJoan Crawford kunye noPepsi
Imifanekiso kaGetty UJoan Crawford wenza imbali yaseHollywood ngobukrelekrele bakhe noBette Davis, kodwa engaziwa kangako kunoko kukuzinikela kukaCrawford kuPepsi.
Umyeni wesine kaCrawford yayinguAlfred Steele (oboniswe naye), kwaye wayengusomashishini ixesha elide kwaye engusihlalo webhodi ePepsi. Ekugqibeleni wasweleka ngenxa yesifo sentliziyo ngo-1959 , noCrawford babuhlungu. Kodwa wayenethuba lokuhlonipha inkumbulo yakhe ngokungena ezicathulweni zakhe-kwaye wenza njalo. Wayelibhinqa elingusomashishini eliqaqambileyo elilelakhe, kwaye xa wayethatha isikhundla sakhe kwibhodi kaPepsi, yayingengomntu odumileyo. UCrawford wenza izigqibo zeshishini, ukubonakala, kunye nokutyelela izityalo zePepsi (nge Ukugcinwa kwembali yaseMarion Illinois ), apho wayethetha malunga nokuba kwakunjani kwilizwe lezorhwebo-elalililo, ngelo xesha, liselilizwe lomntu.
Usebenze kwibhodi kaPepsi kude kube ngo-1973-kuphela kwiminyaka emine ngaphambi kokuba asweleke, utshilo Iphulo , kanye xa usithi, 'Ngalo lonke ixesha usela iPepsi, ndifuna ukuba ucinge ngoJoan Crawford. Ukuba usela iCoke, ungacinga ngeebhere ezimhlophe. '
Imveliso yePepsi engaphumelelanga uyilibale ngayo
Imifanekiso kaGetty Khumbula Pepsi Luhlaza ? Yayiyimpendulo yabo kwiCoke Vanilla, kwaye yayiyisoda emnandi kakhulu, enencasa yamaqunube eyaphela yabangela iingxaki ezinkulu. Ushishino ngaphakathi ithi ukubhubha kwale kufike xa abantu bebenomsindo ngokusetyenziswa kweBlue 1, idayi engavumelekanga kwamanye amazwe. Njani ngoJosta? Yayilulwelo lukaPepsi lwangoko kwilizwe lesiselo esinamandla, kwaye yayijikeleze iminyaka emine kwi-90s.
Nabani na othanda Indoda ephambene Usenokukhumbula uDon Draper efaka izimvo zakhe kuPatio Diet Cola, kwaye yayiyimveliso yePepsi eyakhutshwa ngo-1963. Yayisisidlo esityiwa kwasekuqaleni esasilela kuphela emva konyaka, kwaye ekugqibeleni saba sisidlo esingaqhelekanga esaziwa ngokuba yiDiet Pepsi.
Kukwakho ne-Pepsi AM engaqhelekanga (isoda yesidlo sakusasa), iPepsi Wild Bunch (ipakethi ezintathu ze-strawberry, tropical, kunye ne-raspberry-flavored Pepsi), i-Diet Pepsi Jazz (kwiincasa ezingaqhelekanga zamaqunube kunye nekhrimu, ukhilimu we-caramel, Kunye necherry / french vanilla emnyama, kunye neMidlalo yeDew Mountain, inguqulelo yombethe leyo Ingqondo Floss ithi kwakufuneka ithathe iGatorade. Khange yenzeke.
Ngaba uyayikhumbula into yabo yokuvala ngeendlebe?
Imifanekiso kaGetty Kukho iimveliso ezishiya abathengi bezibuza ukuba yintoni le bayicingayo, kwaye ngo-2011, umhlaba wasala uzibuza malunga nokukhululwa kwePepsi entsha. Yaphuma ngeVeki yeFashoni yaseNew York, kwaye iteyi ende, ebhityileyo yayithengiswa njengenguqulelo 'emde, esosisier' kaPepsi eyenziwe 'ukubhiyozela abafazi abahle, abazithembileyo' ... ababenjalo, mhlawumbi, ngenxa nje yokuba zazincinci kakhulu. Isiteyitimenti sabo esisemthethweni sifundwe, ngokuyinxenye (nge Iindaba zeCBC ), 'Into yethu encinci, enomtsalane entsha inakho ukugqibezela kweyona ndlela ibalaseleyo yanamhlanje ...'
Yayingumbono onazo zonke iintlobo zabagxeki, ngakumbi, utsho i-NPR Umbutho weSizwe weNgxaki yokuTya. Bayibiza ngokuba 'ayikucingeli kwaye ayinamsebenzi', kwaye oko bekungekho nakwimpendulo yomzuzwana weephulo zabo zeDiet Pepsi.
Ngo-2013, bakhupha umbala oluhlaza okwesibhakabhaka nokungwevu. Kulungile, kodwa xa umlawuli wentengiso u-Amy Spiridakis ethethe naye Iveki (nge Ijenali ), Utyhile ukuba ngubani ababenombono kuye xa beqala indlela entsha yokutya uPepsi: 'Kujoliswe kubantu ababhinqileyo abathanda uyilo lwasekhaya.'
Um ... kulungile?
Benza intsomi uPepsi wazaliseka
Pepsi Buyela kwikamva yenye yeefilimu ezithandwa ngumntu wonke, kwaye xa u-Okthobha u-21, 2015 waqengqeleka, bekukho itoni yebuzz ngayo. Yayingumhla uMarty McFly esiya kuwo xa esiya kwikamva kwinxalenye yesibini yolu ngcelele, kwaye ngexa singekhe sibe nee hoverboards nazo zonke ezinye izinto ezipholileyo azifumene apho, uPepsi waqinisekisa ukuba sinenye yezinto uMarty ifunyenwe kwikamva lakhe: Pepsi ogqibeleleyo .
UPepsi ukhuphe inani elinqongopheleyo kubo, kwaye iibhotile ezingama-6 500 zaqhubeka ukuthengiswa ngo-Okthobha 21. Banikezela ngeNew York Comic Con, benikezela ngeebhotile kwabo babekho beze benxibe uphawu lokuthengisa uphawu lukaMarty kunye nevesti emhlophe ephezulu- iincopho, kwaye bazinika abo bazimase bachukumise kumdlalo weArcade Gunman.
Ke, umbuzo wezigidi zeedola: injani iPepsi yekamva elizayo? Ngelixa abaqokeleli abaninzi banokulingwa ukuba bagcine iibhotile zabo njengoko kunjalo, I-CNET bavule eyabo bayixela ukuba incasa njengePepsi eqhelekileyo. Kodwa ikamva!
Kwakungangcoliswanga yi-HIV
Imifanekiso kaGetty Umzi mveliso wokutya unesabelo esingaphezulu kwesamkelekileyo iintsomi zasedolophini , Kwaye uPepsi ebeyeyona nto ekujolise kuyo. Kulandelwe kude kunzima ukukholelwa ... kodwa yoyikeka ngokwaneleyo ukuba abantu banokuyicacisa iPepsi xa kunokwenzeka.
Ibali liya kuthi umqeshwa ongenelisekanga ungcolise ibhetshi yePepsi ngokongeza igazi elosuleleke yi-HIV, kwaye ayiyonyani leyo. Snopes Lithi ibali liqale ukuvela ngo-2011, kwaye liphinde lavela amatyeli aliqela ukusukela oko.
Kutheni iicashews zibiza kangaka
Nkqu namaZiko oLawulo noThintelo lweZifo eza ngaphambili esithi abanazo nje kuphela iingxelo zeso siganeko senzekayo, kodwa nokuba senzekile, ngekhe sibulale njengoko i-HIV ingenakuphila ngaphandle komzimba womntu. Awungekhe ufune ukusela, ngokuqinisekileyo, kodwa Snopes ikwathi olu hlobo lwebali liqhelekile xa kufikwa kumabali okutya asezidolophini. Kukho itoni yamahemuhemu malunga nokutya okungcoliswe ngumzi-mveliso, ke ungakhathazeki-le ayiyonyani.
Basenokuba benze izithembiso ezothusayo kwi China
Imifanekiso kaGetty I-Pepsi yinkampani yehlabathi, kodwa kukho into engaqhelekanga enokuthi-okanye ingenzeki-yenzeke e-China ngo-1960. Kuyamangalisa oko Snopes ithi asiqinisekanga nokuba iyinyani na, kwaye ungakhathazeki, iya isiba ngumphambukeli.
Phakathi kuka-1963 no-1967, isiqubulo sikaPepsi sasisithi, 'Yiza Uphile! UkwiPepsi Generation, 'kwaye sonke siyazi ukuba ezinye izinto aziguquli. Kukho amarhe okuba ukuthengisa kukaPepsi kwimakethi yaseTshayina kwehle ngeli xesha kuba khange kuguqulelwe kwisikhuthazo, go-get-'em slogan ababenayo engqondweni, kodwa endaweni yoko bathetha ukuba ukusela uPepsi kwakuza kuthi ngandlela thile kuvuse abafileyo. Leyo yintsingiselo eyahlukileyo yokuba 'uphile,' kwaye asazi ukuba iyinyani na.
Zininzi iilwimi ezininzi kulwimi lwesiTshayina kwaye ibali alichazi indawo, ngenxa yoko akunakwenzeka ukuba uxele ukuba bekukho abantu kwii-60s abacinyiwe ePepsi ngenxa yenguqulelo engeyiyo. U-Pepsi ngumama otyhafileyo ngalo mbandela, kwaye zange balichaze ibali abalithengise ngempazamo e-China ngesiqubulo esithi, 'uPepsi uza kubuyisa ookhokho bakho kwelabafileyo.' Kuyinyani okanye akunjalo, iya kubonisa nje ukuba kubaluleke kangakanani ukuguqulelwa.
I-Pepsi njenge-pesticide?
Imifanekiso kaGetty Kukho icandelo elithile labemi elifuna ukugweba iisoda zeswekile kunye nazo zonke iziphumo ezibi ekuthiwa banazo kwimpilo yethu, kodwa ibali elinye elivela eAsia lalisoyikeka nangakumbi kunako konke ukuthotywa kwempahla eNtshona. Ngokwengxelo ka-2004 evela UMgcini , amafama e-India ayedlula kuzo zonke i-pesticides enexabiso eliphezulu kunye neekhemikhali kwaye besebenzisa iPepsi (kunye neCoca-Cola kunye nesoda Thums Up) njengezibulali zinambuzane kwizityalo zabo. Iingcali zezolimo zaseIndiya zithi iisoda ezineswekile zazitsala iimbovane, ezazisitya imibungu yezinambuzane eyonakalisa izityalo. Yiyo ... intle kakhulu, kodwa inokuvakala yoyikisa.
UPepsi noCoca-Cola bobabini bathi akukho nto iyingozi kwii-sodas zabo ezinokuthi zenze isibulali zinambuzane (nge I-BBC ), kodwa amahemuhemu aqhubeka esithi ii-sodas zazibulala, hayi nje ukutsala ezinye izinambuzane ukuba zilawule izinambuzane. i-NPR Utsho u-2006, uphando olwenziwe liZiko lezeNzululwazi kunye neNdalo esingqongileyo kwafumanisa ukuba zombini ezi sodas ziqulathe 'amanqanaba aphezulu angamkelekanga okubulala izitshabalalisi,' kwaye bavalwa- nangona urhulumente wase-India wathi iimvavanyo zabo zazingalunganga. Ukuvalwa komsebenzi ekugqibeleni ukubhukuqwa , kodwa iimvakalelo ezimbi malunga neziselo zahlala. UPepsi noCoke bobabini balwa umlo, kodwa kuyacaca ukuba ayizizo zonke ezentengiso ezilungileyo ebantwini emva kwayo yonke loo nto.
