Imifanekiso kaGetty Buza nabani na owayelapho kwaye baya kuvuma- ii-1990s yayilixesha elingaqhelekanga kakhulu. Leyo minyaka yachazwa ngumculo we-grunge, Iikeyiki ze-funfetti , NgolwesiHlanu iindawo zokuhlala, O.J. USimpson, uLorena Bobbitt, kunye nobomi obufutshane obubuhlungu bokuhlaselwa kukaPepsi kwihlabathi leesoda ezicacileyo. ICrystal Pepsi ngokuqinisekileyo yayingaqhelekanga, kwaye yayi luhlobo olumnandi lwe-gimmick kangangokuba yayinokwenzeka ukuba ikholelwe ekubeni inokubamba nje. Usenokude ufumane konke ukuziva unostalgic kwingcinga yokusela enye. Kodwa ayikhange ibambe-enyanisweni, yabhombisa ngokupheleleyo-kwaye ibali lokuba kutheni uCrystal Pepsi engaphumelelanga yinto eyothusayo ebandakanya uxinzelelo kubathengi, imidlalo yengqondo, abo bakhuphisana nabo ngobuqhophololo, isabotage yenkampani, kunye namaNazi (okwenyani) . Isenokungagwetywa kwimakethi yesoda yee-1990s njengePepsi eyenzelweyo, kodwa ibali leCrystal Pepsi liyinto edikayo.
Yadlala ngobuqhetseba ezingqondweni zethu
Ubomi bethelfti bokuqala beCrystal Pepsi buhlala nje iminyaka embalwa kwii-90s zokuqala, kwaye oko kwakungeyonto inde ngokwaneleyo ukuyinika ithuba lokulwa ... kubonakala ngathi. Kodwa, ngokwe INzululwazi , isoda ecacileyo yayimiselwe ukusilela ukuqala kwendlela ezazibhengezwe ngayo iisoda, kude kube sekupheleni kwenkulungwane ye-19.
Ekuqaleni, ii-sodas zazinyanga. I-Pepsi yayithengiswa njengelungileyo kwinkqubo yakho yokwetyisa- kwaye iCoca-Cola yenziwa nge-dash yecocaine- kodwa inye into ababefana ngayo ngumbala wabo. Kumashumi eminyaka, zombini ezi nkampani zaqeqesha abathengi bazo ukuba badibanise isoda emdaka kunye nencasa yekola. Kungekudala, saqala ukudibanisa umbala omdaka kunye nencasa yeswekile yekola kunye nokucaca kunye nokukhanya, iziselo ezinencasa yesitrasi. Kwakunjalo ngenkulungwane ngaphambi kokuba uCrystal Pepsi abonakale, kwaye kwabonakala ngathi kuyaphikisana nenye yeenyaniso ezisisiseko kwilizwe lokutya: ikola ibimdaka.
ingaba i-heb ivenkile yokutya imele ntoni
I-flavour ye-cola yayingalunganga
Imifanekiso kaGetty Umhlaba awulilibalanga uCrystal Pepsi nakwinkulungwane yama-21, ke ngoku umhlala-phantsi osele esidla umhlala-phantsi uDavid Novak wathetha naye Ushishino ngaphakathi malunga nokungahambi kakuhle. Wenze ulwamkelo olunomdla: ukuba ebemamele nje abasebenzi bakhe, sisenokuba nayo kwiishelufa.
Wabeka umbono weCrystal Pepsi kwakuloo nyaka wayithatha njenge-COO kaPepsi, ngethemba lokufumana imali kukunyuka kokuthandwa kweemveliso 'ezinyulu'. UPepsi wayenza imveliso, kwaye yayicacile ... kodwa ayikhange ikunambithe njengePepsi yoqobo. Abathengisi bandixelele, 'David, licebo elihle, kwaye sicinga ukuba singayenza ibe ntle, kodwa kufuneka ingcamle ngakumbi njengoPepsi, utshilo. Kwaye bendingafuni ukuyiva. Ndandiyikhupha le nto kwilizwe lonke, kwaye andizange ndibamamele. '
Babenyanisile ngokupheleleyo, kwaye xa ujonga emva, uNovak uthi esinye sezizathu zokungaphumeleli kwesoda yayikukungcamla. Ufundile ukusilela, naye, kwaye esithi ukuya phambili, waqala ukumamela igalelo labasebenzi.
Akukho namnye owakhe wayicacisa
Imifanekiso kaGetty Ngelixa abathengi bebekulungele ukunxulumana nomdaka kunye necola, kunokwenzeka ukuba uhlobo olululo lokuthengisa lunokusenza ukuba sitshintshe iingqondo zethu, kwaye sicinge ukuba icola icacile yayiligugu. Kodwa ngoku Incoko , yenye yezona mpazamo ziphambili zenziwe kukukhutshwa kweCrystal Pepsi: Akukho mntu ukhathazekileyo ngokuchaza ukuba kutheni sifuna ikola ecacileyo.
Yayithengiswa ubukhulu becala njengento nje ekhoyo, kwaye ngelixa besixelelwa ukuba kufanelekile ukuba sonwabe ngayo, akukho sizathu sokwenene sanikwa ukuba sichaze ukuba kutheni le iyimveliso abantu abayifunayo ebomini babo. Yayiyintoni ingongoma?
Isinike ixhala
UKyle Murray ngunjingalwazi wentengiso kwiYunivesithi yase-Alberta, kwaye wenza isifundo ngendlela esisabela ngayo kwiimveliso ezintsha. Yena kunye nabanye ababhali (nge Incoko ) benze isifundo apho babonisa khona abathathi-nxaxheba ngeemveliso ezintsha, emva koko balinganisa izinto ezifana nenqanaba lokubetha kunye nokubila. Bafumanise ukuba xa imveliso ikude kakhulu esiqhelweni kwaye ingalindelekanga- njenge-cola ecacileyo- abantu ngokwenene baphuhlise iimpawu zoxinzelelo. Abazange bazi nje ukuba basabele njani kule mveliso intsha ingaqhelekanga.
UMurray uthi izinto ekuthiwa ziyabanceda zenza abantu bakulungele ngakumbi ukwamkela into eyahlukileyo. Unika umzekelo wokuzama ukuthengisa ikofu enevithamini, kwaye ayenze ibe luhlaza ukuze abantu bakwazi ukwenza unxibelelwano ngokulula phakathi 'kwekofu' kunye 'neevithamini.' NgeCrystal Pepsi, olo nxibelelwano phakathi 'kokucacileyo' kunye 'necola' lwalungekho, kwaye ekugqibeleni lwaluthetha ukuba lonke uluvo lwalo lwenza abantu bangakhululeki kwaye babe nexhala.
Sasingaqinisekanga ukuba iphilile na
Imifanekiso kaGetty Ngexesha uCrystal Pepsi efika ezishelifini, besesiqala ukusuka kude nokusela kuphela iswekile, iziselo ezinxilisayo ezinzima. Phakathi ithi inxenye yesicwangciso sikaPepsi yayikukunika abathengi isiselo esiya kubonwa njengokhetho olusempilweni, kodwa xa sijonga ileyibhile, bekungabonakali ngathi kunjalo.
ikhowudi yokunxiba yokutya okupheleleyo
I-ounce eyi-12 inokuthi i-Pepsi endala ibe neekhalori ezili-150, kwaye uCrystal Pepsi ungene ngokusondeleyo kunye neekhalori ezili-130. Yayingena-caffeine-simahla, kodwa yayizaliswe sisiraphu yengqolowa ephezulu ye-fructose. Nangona kunjalo, sazi ukuba ngokuqinisekileyo yayingezizo izinto zesiselo sempilo. Ke, yayiyintoni? Ngaba lukhetho olusempilweni kunePepsi, okanye yinto gimmick? Akukho mntu wayesazi.
Ezi vibes zamaNazi khange zincede
Kudala ngaphambi kwee-1990s, iisoda ezicacileyo zazinxulunyaniswa nenye into: ubuzwilakhe. Kwasasazwa amarhe okuba i-White Coke yayisenziwa sisicelo esikhethekileyo se-Russian Marshal Georgy Zhukov, kwaye yafakwa ikepusi ebomvu. Umbhali kunye nembali uMark Pendergrast (nge INzululwazi ) uthi i-elite yaseRussia yayifuna i-cola incasa ngaphandle kwe-impiriyali vibe evela kumbala, kwaye loo nto yanceda ukuba umbono wee-colas ezicacileyo uzive ungonwabanga.
Emva koko, kukho uFanta. Inembali eyothusayo, kwaye esi siselo se-fizzy senziwa licandelo laseCoca-Cola laseJamani ngexesha lolawulo lweReich Reich (nge IAtlas Obscura ). Emva kwePearl Harbour, i-Coca-Cola esekwe e-US iyekile ukuthumela isiraphu eyimfihlo eJamani, kunye ne-Coke yase-Jamani yaphendula ngokwenza isiselo esinombala oqaqambileyo esenziwe ikakhulu kwiziqhamo kunye nokulungiswa kwesonka. Bayibiza ngokuba yiFanta, kwaye yayithandwa ngamaJamani- kubandakanya amaNazi. UFanta waba-orenji ngo-1955 kwaye wangeniswa eMelika ngo-1958, kodwa akazange azishukumise ngokupheleleyo iingcambu zamaNazi.
I-Coca-Cola ibancedisile
Imifanekiso kaGetty Xa uPepsi wayephuma neCrystal Pepsi, batshona isixa semali esikhulu ekuveliseni imveliso entsha. Ngokwencwadi Ukubulala izigebenga , UCoca-Cola wabona ukuba njengethuba. Yayilithuba likaCoke lokubetha uPepsi apho kwakubuhlungu khona ngokukhupha i-cola yabo ... kwaye emva koko batshabalalise umfanekiso wabo bobabini.
Yayiyingozi ngobuhlanya, kwaye yayiyingqondo yomthengisi omkhulu uSergio Zyman. UZyman waqonda, 'indlela yokulalela uCrystal Pepsi kukwenza i-kamikaze kubo-ukuzibulala nokubabulala kwinkqubo. Ndiye ndaya kwinkampani [iCoca-Cola] ndazithengisa kolu luvo. '
Bayikhuphe i-Tab Clear, inguqulelo yabo yecola ecacileyo. Kwakungafanelanga ukuba ilungile, yayifanele ukubhidisa abathengi ngaphezulu kunangaphambili. Ithebhu ecacileyo yayithengiswa ngokusesikweni njengesiselo sokutya (kakhulu njengeTab yentsusa), kwaye yayingalunganga nangayiphi na indlela yokucinga. Kwakukho kuphela kwintengiso kwiinyanga ezimbalwa ngaphambi kokuba itshone, kwaye ukusilela kwanceda ukurhuqa uCrystal Pepsi, naye.
Umyili wayo umi ngakuye
Imifanekiso kaGetty Xa iCrystal Pepsi yaqala ukubonakala ezishelfini ecaleni kwePepsi eqhelekileyo, yayithengisa kakuhle. Ngoku ka Ushishino ngaphakathi, kuthathe iipesenti ezi-5 zayo yonke intengiso kwincopho yokuthandwa, kwaye nangona oko kuvakala ngathi yipesenti encinci, injongo yayikukuba nepesenti ezimbini zentengiso.
Nangona ingazange ikhuphe ngokwenene emva komdla wokuqala, umyili weCrystal Pepsi, owayengu-Pepsi COO uDavid Novak, usatsho ukuba yayiyimveliso elungileyo. Wayeyibiza ngokuba 'yeyona nto ibalaseleyo ebendinokuze ndiyenze ebomini bam.'
Ezo ntengiso zazingaqhelekanga
Ukuba ufuna i-epic hamba phantsi kwendlela yememori, jonga le ntengiso yeCrystal Pepsi. Yadlala ngexesha leSupp Bowl XXVII, kwaye iqulethe eyona mifanekiso mininzi yama-90. Kukho ingoma kaVan Halen, iifonti zesikolo esidala kunye nemizobo yekhompyuter, kwaye-nangaso nasiphi na isizathu-umkhombe kunye nerati ivili. Yiminyaka elishumi yonke eshwankathelwe ngemizuzwana engama-60, ikwayimbonakalo entle ebonisa ukuba yintoni engahambanga kakuhle ngeCrystal Pepsi.
Bukela ividiyo, emva koko zibuze ukuba ngaba unoluvo olugqithisileyo lokuba bathengisa ntoni na. Yi ... nefashoni, mhlawumbi, kwaye siqinisekile ukuba ayinazigcinisi. Yinto yendalo yonke yekamva, kodwa ... yintoni heck? Kwaye ke unengxaki yeCrystal Pepsi.
Ifumene amathuba amabini okugqibela
Imifanekiso kaGetty Ngo-2016, uCrystal Pepsi wenza imbuyekezo emfutshane kakhulu ezivenkileni ngenxa yesicelo se-Intanethi esivela kubalandeli abafuna ukulungiswa yiCrystal Pepsi. Yathengisa ngokukhawuleza, kwaye oko bekufanele ukuba kukuphela kwayo.
I-mocha ebandayo yenza intshontsho fil a
Kodwa ngo-2017, Ushishino ngaphakathi uxele ukuba uCrystal Pepsi uza kuphinda afumaneke. Yayilithuba lesibini (kwaye, uPepsi wathembisa, okokugqibela) ixesha uCrystal Pepsi wayeza kubuya ngalo, kwaye ukuba uyazibuza ukuba kutheni le nto bekukho umdla ovuselelekileyo ngequbuliso kuCrystal Pepsi, kungenxa yokuba omnye otya ngokukhuphisana uthumele iividiyo zakhe esela endala Izinto kwaye ngokukhawuleza uphosa phezulu.
Ngokukrakra, kuba ngekhe uyenze le nto ukuba uyazama Ingqondo Floss uthi umntu odlayo okhuphisanayo ekuthethwa ngaye nguKevin Strahle, ohamba ngegama elithi L.A. Beast. Kungenxa yokuba umhlaba uyindawo engaqhelekanga, iividiyo zakhe zeCrystal Pepsi zivuse umdla onjalo kwisiselo sabuya. Vele ubonise, ngekhe wazi ukuba yintoni eza kuhamba yintsholongwane.
Ke kutheni iphumelele kumjikelo 2?
Imifanekiso kaGetty Xa uPepsi wabuyisa iCrystal Pepsi ngo-2016, Ushishino ngaphakathi ithe ayithengisanga ngaphandle, ithengise ngokukhawuleza. Ngoba? I-Nostalgia yee-90s yayiyinxalenye enkulu yayo, kwaye iAmerican Marketing Association yayichaza ngokweenkcukacha.
Bathi impumelelo emibini yomjikelo weCrystal Pepsi yayiyinxalenye, kuba abathengi babekhe baqhelana nemveliso. Yayinxalenye yee-90s, eyinxalenye yexesha labo elidlulileyo, kwaye yayithengiswa ngale ndlela okwesihlandlo sesibini. Abathengi bathathe kuTwitter bathetha ngendlela abayifumana ngayo kwakhona inxenye yobutsha babo, bade babiza nembali yecrystal Pepsi. Ingaphezulu kokuhlekisa okuncinci, kuthathelwa ingqalelo indlela imveliso evele ngayo ngaphambili ngenxa yokuba abantu abaninzi bengazi ukuba mabenze ntoni ngayo. Yongeza amashumi ambalwa eminyaka kwi-equation, vumela ukudideka kube yinto engathandekiyo, kwaye unendlela yokuphumelela.
