UJoe Raedle / Getty Izithombe Umrhwebi uJoe unento ethile ebengezelayo. Abantu bayayithanda iwayini enexabiso eliphantsi, izinto ezinqabileyo ezinqabileyo ezinqabileyo, kunye nenqwaba yendlela yokudibanisa indibaniselwano. Ngaba siyikhankanyile iwayini enexabiso eliphantsi? Ikhonkco lidumile ' Ababini uBuck Chuck eyenziwe nguCharles Shaw sisisitye sezona zinto zihlwempuzekileyo zokutya. Kwaye ukuba ungasinda kwimpambano yokupaka, iTrader Joe's ngamava amnandi kakhulu okuthenga, zombini amaxabiso kunye nenkonzo yabathengi enobubele.
Ayikho ngaphandle kwesabelo sayo esifanelekileyo, nangona kunjalo. Ikhonkco elisekwe eCalifornia libe nempumelelo eninzi okoko laqala njengebhodiga ethobekileyo ePasadena, kwaye sele yaqhuma ngobukhulu kunye nengeniso okoko yaqalwa. Ewe kuyaphikiswa ukuba inkampani iyaphumelela ngakumbi, kokukhona inokubekwa phantsi kwemicroscope luluntu. Nazi ezinye zeyona mpikiswano inkulu uMrhwebi uJoe ajongane nayo ukusukela oko yaba ngumntwana opholileyo kwivenkile yokutya.
Babizelwe ngaphandle ngokusebenzisa iiplastikhi ezininzi
Facebook Iplastiki ibe ligama elibi. Ukusuka kwiingxowa ukuya iindiza , iintlobo ezithile zayo ziya ngqo-phezulu kuvaliwe kwiindawo ezithile ukwenzela ukunciphisa isixa esikhulu esihamba ngokungafakwanga kubhaliswe. Njengoko ulwazi malunga nokubaluleka kokusebenzisa iiplastiki ezincinci lukhula, abathengi baqala ukubamba abathengisi ababathandayo baphendule. Ngoku ka Isango le-SF , Abahlali baseSan Francisco bavakalise inkxalabo yabo malunga nokusetyenziswa gwenxa kweplastiki kukaTrader Joe, kwaye uninzi luye lwatsho ukuba bayekile ukuthenga kwityathanga ababelithanda ngenxa yobuninzi beplastiki elisebenzisa ekupakisheni. Umntu owayekade ethenga ngeveki wathi wayengekho kule venkile kwisithuba seminyaka emithandathu, konke ngenxa yeeflethi zeklasikhi ezingavakaliyo.
Igama likaTrader Joe lokusetyenziswa gwenxa kweplastiki liyaqhubeka ukusasazeka, kwaye ngoDisemba 2018 a uxwebhu lwezikhalazo yenziwe kwiTshintsho.org ikhuthaza inkampani ukuba ithathe amanyathelo yayiye ngaphezulu kwe-113,000 yezisayino (ukusukela ngoMeyi 2019).
Umrhwebi uJoe unyanzelisa kwiwebhusayithi yayo ukuba yenza konke okusemandleni ukugcina iplanethi xa ipakisha iimveliso zayo isithi, 'Ukulinganisa isidingo sokugcina umgangatho wemveliso kunye nokhuseleko, xa ukupakisha kufanelekile, senza umzamo wokulandela izinto ezinokuphinda zisebenze / ziphinde zisetyenziswe. Siyaqhubeka nokususa iimveliso ekupakisheni, apho kusengqiqweni. Ngaphezulu kweepesenti ezingama-50 zemveliso ethengisiweyo (ngeeyunithi) ezivenkileni ngaphandle kokupakishwa. ' Ngaphandle kwamathandabuzo ubushushu obufumanayo kubathengi buza kudala isidingo sokwenza nangakumbi egameni lokunciphisa i-carbon footprint yayo.
Umphathi wabulawa ngexesha lokumelana nokuthinjwa
Facebook NgoJulayi 2018 a intlekele embi yenzekile kwindawo yokurhweba uJoe kwindawo yeSilver Lake eLos Angeles xa ivenkile yokutya eyaziwayo ngamaxabiso ayo aphantsi kunye nabasebenzi abanobuhlobo baba yindawo yolwaphulo-mthetho olubi. Indoda ebebaleka emapoliseni yaphela ivenkile, emva kokungqubeka emotweni awayeyiqhuba kwindawo yokupaka. Wayedubule umakhulu wakhe kunye nodadewabo kwindawo eyahlukileyo kwangoko ngala mini. Kuthiwa wayedubula esiya emapoliseni emva kwakhe xa wayengena kule venkile, nalapho wabamba wonke umntu owayekhona kuyo. Ngelixa ekugqibeleni wazinikelayo kubathethathethwano abathinjiweyo kwaye uninzi lwabathengi lwaphuncuka kwivenkile lungaphazamiseki, umncedisi womphathi weTrader Joe ogama linguMelyda Corado waphela sele eswelekile.
Mhlawumbi elona candelo lilusizi kweli bali kukuba umpu owabulala uCorado weza emapoliseni , ingenguye umpu ababemleqa. Kwaba sisiphumo ngengozi sokuma kwabo ngaphandle kunye nompu. Isithethi esivela kuMrhwebi uJoe sathi, 'Sihleli sinentliziyo ebuhlungu ngenxa yokufa okulusizi kuka-Melyda Corado kunye nomothuko ofunyanwa ngabasebenzi bethu kunye nabathengi.' Ngelixa eso siganeko ngokucacileyo sasingenasiphoso sika-Trader Joe's, ayisiyiyo ncam intle ukuba nemeko yokuthinjwa kwivenkile yakho ephela ngomsebenzi ofileyo.
Umdlali odumileyo odumileyo ebe neentloni ngokusebenza apho
Facebook Umfazi waseNew Jersey wafota ngaphambili Umboniso weCosby inkwenkwezi UGeoffrey Owens ukusebenza kwi-Trader Joe's, kwaye, ngenxa yokuba i-intanethi iqikeleleka kakhulu, imifanekiso yahamba yintsholongwane. Emva kokuba ebabele kunye Imeyile yemihla ngemihla , Iindaba zeFox walithatha ibali, ebonakala ehlazisa u-Owens ngesikhundla sakhe. Lo shopper wayevakalise ukothuka xa wabona umdlali weqonga kumabonwakude esebenza njengophethe imali, ekwakhankanya indlela ekumangalisa ngayo ukumbona 'ejonge indlela awayeqhuba ngayo,' kwaye noonondaba baguqulela le nto ' Jonga indlela alusizi ngayo umntu osuka kumdlalo kamabonakude odumileyo ngoku usebenza kwivenkile yokutya. ' Iiwigi ezinkulu kumzi mveliso wokuzonwabisa-uninzi lwazo ngabadlali abadumileyo kunye nabavelisi-ke ndineentloni Fox Ukuthetha ukuba bekukho nantoni na engalunganga xa umdlali weqonga ebambe icala phakathi kwegig. Kwaye kwavelisa ne-hashtag #ActorsWithDayJobs ukuxhasa iiOwens.
Ke, ukuphinda uphinde, Fox wahlazisa umdlali weqonga, emva koko abantu abanamandla abanjengoSeth MacFarlane kunye noTerry Crews baphoxeka Fox . Yintoni eyenze ukuba uMrhwebi uJoe akhangeleke mbi kuyo yonke le nto, ngaphandle kwempazamo yabo, yayisisigqibo sokuba kukho into ephantsi ngokusebenza apho. Isiganeko saphela ukwenza Umsebenzi ka-Owens, nangona yena uyanyanzelisa Wayesebenza ngokuzinzileyo njengomdlali weqonga kodwa ethathe umsebenzi we-TJ ukunceda ekuhlawuleni amatyala. Ngethamsanqa uMrhwebi uJoe, uninzi lwabantu luxhasa ii-Owens kunye nomsebenzi wosuku onyanisekileyo, nokuba usebenza ngolunye usuku kwaye ugcina iishelfu ngokulandelayo.
Imfihlo yaphuma malunga nokuba ngubani ngokwenene onikezela ngeyona nto ayithandayo
Facebook Khawukhe uzibuze ukuba yintoni imfihlo efihliweyo zezona zithandwa zakho Umrhwebi uJoe amashwamshwam aneebhrendi? Yiyo le nto ngokwenene enye Iimpawu ezifihliweyo. NgokukaMark Gardiner, umbhali wale ncwadi, Yakha iBrand efana noMrhwebi uJoe, yenye yezona venkile zigcina amaqhinga: Yakha ukuthembeka kwabathengi kwiimveliso abangazenziyo, kwaye cwaka kakhulu malunga nabazenzayo.
Ukufika ezantsi koku kunye nezinye iimfihlo, uGardiner ebesebenza njengelungu labasebenzi kwiTrader Joe's ukuphanda ngeendlela zabo. Uxelele Umtyi , 'Abathengisi abavumelekanga ukuba bathi banikezela ngeemveliso zikaTrader Joe, kwaye uMrhwebi uJoe akazange athethe ngokuzithandela ukuba ngoobani ababoneleli bazo.' Kuyihlazo kuba enye yeendawo zokuthengisa zikaJoe zokuthengisa abathembekileyo yingqondo yokuba bafumana into eyahlukileyo kwaye baxhasa ivenkile yendawo. Ingxelo evela Umtyi Izigqibo, umzekelo, ukuba iTrader Joe yoLwandle-ityuwa iPita Chips eneneni ziPita Chips zikaStacy, ezingumnini kaFrito-Lay. Owu, kwaye uFrito-Lay uphethwe nguPepsi-Co. Ke ngelixa abathengi becinga ukuba abaxhasi inkampani enkulu ngokuthenga izinto zelebheli zabucala, ngokwenyani, kunokuba njalo. Kucingelwa ukuba yeyona ndlela ilula yokuxela ukuba kukukhanya kwenyanga okwaziwa njengegama likaTJ kujonga izithako kunye nokwenza inqaku lokukhumbula kwe-FDA.
Ezi zinto zisenokuba zitshiphu kuTrader Joe's kodwa ukwazi le mfihlelo ingaphakathi kuyaphanga ezinye zovuyo lukaTJ kancinci, akunjalo?
Amalungu atyhola abaphathi ngemisebenzi engafanelekanga
Facebook Kungenxa yokuba abasebenzi abasebenza kuMrhwebi uJoe bahlala bebonakala ngathi batyhafile kakhulu oko akuthethi ukuba bayinyani. Ngapha koko, omnye wabasebenzi be-East Coast TJ wabanga ukuba wagxothwa ngokungafanelekanga ngenxa yokungabi 'yinyani' ngokwaneleyo ngesimilo sakhe, kwaye emva koko wafaka isimangalo sokusebenza ngokungafanelekanga Ngo-2016. Lowo wayesebenza ngaphambili, uThomas Nagle, wathi kwisikhalazo sakhe ukuba iimeko zokusebenza kwiTrader Joe's, ngokusisiseko, azilungelanga ukuncuma. UNagle ukhankanye ukungabi nantlonelo ngabaphathi kwivenkile yakhe kunye namandla anukayo kwiindawo zokugcina iimpahla. Emva kokugcwaliswa kukaNagle, ngokucacileyo abanye abasebenzi be-TJ kwilizwe liphela bavumelana nezikhalazo zakhe kwaye bathi banamava afanayo. Ezinye iibhulethini zikaTrader Joe zifuna ukuba abasebenzi bagcine 'isimo sengqondo esifanelekileyo' kodwa iingcali zabasebenzi ezivumelana noNagle bathi loo mfuneko ayikho mthethweni.
Ngelixa uMrhwebi uJoe wanyanzelisa ukuba angaze amgxothe umntu 'ngezizathu ezingenamsebenzi,' u-Nagle wanyanzelisa ukuba ulindelo lwabaphathi kwindlela aziphethe ngayo lwalungenakwenzeka, ngakumbi xa kujongwa imeko yokusebenza engaphantsi kunye nendlela ababemphethe ngayo. Ngokuqinisekileyo ayisiyiyo ndaba enkulu xa abangaphakathi kwinkampani enobuhlobo kwaye ifikeleleka ityhila ukuba ukubonakala akusoloko kubonakala njalo.
Iifama zasePepperidge zibamangalele ngolwaphulo mthetho
Wakhe wayiva intetho ethi, 'Musa ukungxola ngePepperidge'? Mhlawumbi kungenxa yokuba siyenzile nje, kodwa simi kuyo. Ngo-2015, i-brand eyaziwa ngokuphatha kwayo okumnandi kunye nokutya okulula wamangalela uMrhwebi uJoe Ngokuthengisa into eyayifana ngokufana necookie yayo kaMilano. Kwisikhalazo, iiFama zasePepperidge zityhola ukuba i-Trader Joe's Crispy Cookies ziye zafana nee-cookies zayo ze-Milano kangangokuba oko kwakudala ukubhideka kwabathengi. Ngelixa ii-cookies zaseMilano zinemiphetho ejikelezileyo kunye nenguqulelo ye-TJ enezinto ezixande ngakumbi, iiFama zasePepperidge zisabanga ukuba zikopa imilo. Yanyanzelisa ukuba uMrhwebi uJoe ayeke ukuthengisa ii-cookies.
Inkqubo ye- ityala lachithwa Kwaye ezi mega brand zimbini zisombulule imicimbi yazo ngasemva kwengcango ezivaliweyo. Asinakuthi sigxeka iiFama zasePepperidge ngokufumana ubugorha kunye noMrhwebi kaJoe- xa usenza idizethi emnandi, kungcono uqiniseke ukuba akukho mntu uzama ukuthatha ityala ngayo.
Izicwangciso zabo zokwakha zakhatywa ngabantu basekuhlaleni abangafuni kugqitywa
Facebook Kwi-2014, indawo yasePortland apho uMrhwebi uJoe wayefuna ukwakha ivenkile eyenziwe njengo-Amy Winehouse kwaye wathi, 'Hayi, hayi, hayi.' Abahlali bale ndawo inabantu abamnyama ubukhulu becala babekhathazekile kukuba ukufika kweTrader Joe's kwibhloko yabo kuya kuqhubeka yandisa i-gentrification Oko kwakusele amaxabiso ngaphandle kwexesha elide amalungu oluntu. Amatshantliziyo akule ngingqi atyhala umva xa iKhomishini yoPhuhliso yasePortland yanika i-TJ intsingiselo kuba inyanzelisa ukuba izotsala abantu abanengeniso ephezulu eza kuthi inike abanini-mhlaba inkuthazo yokunyusa irente, eya kuthi inyanzelise abahlali bangoku ukuba baphume kule ndawo. Endaweni yokuba abachasi bathi bafuna izindlu ezifikelelekayo kwindawo engenanto uMrhwebi uJoe abeke iliso lakhe kuyo.
Umrhwebi uJoe uhlehlisiwe ebusweni bokuphikiswa, esithi ibingafuni ukuseta ivenkile 'njengevenkile yendawo yokuhlala' engafunekiyo indawo leyo. Nokuba umntu uthini na ngobunyani be-gentrification, bekungakhange kubonakale kulungile kubantu bangaphandle xa ikhonkco elithandwayo latyholwa ngokubangela ukwenzakala okungaphezulu kokulungileyo kwindawo ehlala abantu abambalwa abanembali yengcinezelo kweli lizwe.
Babizelwe ukuthengisa inyama ngeantibiotic
Facebook Ngelixa uMrhwebi uJoe enokwaziwa ngokutyiwa ngokubanzi kwinyama engenazo ii-antibiotics, loo minikelo yasimahla yokubulala iintsholongwane ayisiyiyo kuphela inyama ezishelifini. Umanyano wabathengi, iqela elikhuthazayo elidibene ne IiNgxelo zabaThengi , ibale iphepha elipheleleyo lentengiso kwi ILos Angeles Times ngo-2013, ebongoza inkampani ukuba iyeke ukuthengisa nayiphi na inyama efunyenwe kwizilwanyana ezinikwe amayeza okubulala iintsholongwane. Eli qela lanyanzelisa ukuba uMrhwebi uJoe abe 'yinkokheli yeshishini' ngokwala ukuthengisa nayiphi na imveliso ngamayeza okubulala iintsholongwane, athi, angayichaphazela impilo yethu ngendlela engeyiyo.
ungaliqhekeza iqanda elilukhuni elibilisiweyo
Umrhwebi uJoe uphendule wathi 'izakuqhubeka nokuphuhlisa imithombo emitsha yokuxhasa ukunikezelwa kwemveliso emitsha ngophawu olungenantsholongwane.' Ngelixa kuyinyani ukuba uMrhwebi uJoe akazange abange ukuba ithengisa kuphela inyama engenazintsholongwane, esi sibhengezo ngokuqinisekileyo sasebenza njengesikhumbuzo esidlangalaleni sokuba ikhonkco alikhuselwanga kuxinzelelo lokutya okungapheliyo.
Bamangalelwa ngokuthengisa ukutya okunamanqanaba aphezulu elothe
Facebook ICarlifonia ayihluphi ngokulebhelisha ukutya. Isindululo sikarhulumente 65 sibhengeza ukuba abarhwebi kufuneka batyhile naziphi na iityhefu ezinobungozi ezinokubakho kwiimveliso abazithengisayo. Ke xa iGqwetha Jikelele laseCalifornia wabetha uMrhwebi uJoe kunye namanye amashishini ali-11 ngesimangalo babecinga ukuba babethengisa iplamu kunye neelekese zejinja ngokukhokelela kuyo, bathatha ubushushu obukhulu, kwaye eyona nto imbi kakhulu, uMrhwebi uJoe akazange ayisuse kwangoko i-Uncrystallized Candied Ginger ebuzwayo ezivenkileni zayo. Iilekese ekuthiwa ziqulathe amanqanaba okhokelo awenzeki ngokwendalo zazinomngcipheko ngakumbi kubantwana nakwabasetyhini abakhulelweyo. Ngokukodwa koomama abakhulelweyo, ukukhokelela kunokubangela ingozi enkulu kwimveku engekazalwa njengoko ikhula. Okubi nangakumbi kukuba, xa umntu obhinqileyo ebonisa iimpawu zokukhokelela kwinqanaba eliphezulu kwinkqubo yakhe, akukho mgaqo ulandelwayo wokuyinyanga.
Ngelixa ukukhokelela kunye nezinye iikhemikhali zinokubakho ngokwendalo kukutya okuthile, yidosi eyongeziweyo ekufuneka abathengi bayilumkele. Kodwa ngokwendalo okanye akunjalo, 'Ewe, loo candy yejinja oyithandayo kuTrader Joe's inokuba nenani eligqithisileyo lokukhokela kuyo' ayisiyiyo ngqo ingxelo eza kuba noomama kunye namanenekazi akhulelweyo abalekela kwisitokhwe se-TJ ngalo naliphi na ixesha kungekudala .
Ibhlogger yokutya eyaziwayo ityhola ukuba baxoka malunga nee-GMOs
Facebook Ibango lomrhwebi uJoe alivumeli izinto eziphilayo eziguqulweyo (ii-GMOs) kuyo nayiphi na imveliso yeelebheli zabucala, kodwa ibhlogger yokutya eyaziwayo uVani Hari, aka the Ukutya Babe ( kwaye waphawula alarm ), ucela ukwahluka. U-Hari ucele ulwazi kwinkampani- ezizezi iingxelo ezifungelweyo ekuthiwa zinazo zokuqinisekisa ukuba abathengisi besithathu abazisebenzisi ii-GMO- kwaye wathi bayala ukumbonisa. U-Hari unyanzelisa ukuba ngelixa i-Trader Joe's inokuthi ibanga izinto ezithile ezingezo-GMO, akukho ndlela yokubonisa.
Hari wafikelela Iprojekthi engeyiyo eye-GMO , obonakala ngathi uqinisekisile ukukhathazeka kwakhe. Umlawuli olawulayo we-non-GMO uthe, 'Ukuza kuthi ga ngoku, bekunzima kakhulu ukuqinisekisa ukuthembeka kwamabango abo angengawo awe-GMO. Siyazi ukuba abathengi abaninzi bakholelwa ukuba uMrhwebi uJoe uyivenkile engena-GMO, kodwa ngaphandle kwemigangatho ecacileyo okanye ukuqinisekiswa komntu wesithathu akunakwenzeka ukuba kuqinisekiswe. '
Nangona inkampani ingaphendulanga ngokuthe ngqo kumabango kaHari, baphendule kwenye ibhlog ebuza imibuzo efanayo, esithi , 'Ngokubhekisele kwizithako ezifunyanisiweyo ze-GMO, indlela yethu yokuGuqulwa kwezinto eziphilayo ilula: asivumeli izithako ze-GMO kwiimveliso zelebheli zabucala (nantoni na eneTrader Joe's, Jose's, Ming's, njl.
Ukuzingela kweBaby yokutya kukuba ukufihla uMrhwebi uJoe kuthetha ukuba abajongi kakuhle ukuba yonke into, enyanisweni, ayinaGMO. Ubanga ukungabikho kokucaca malunga nemithombo yolwazi uyakrokrisa, kwaye uzibeke kwibhola yakhe, ekwabelwana ngayo ngamaxesha angama-228,000 kuFacebook (ukusukela ngoMeyi 2019). Ayilulo ulwazelelelo kwinkampani elithatha wonke umntu ukuba 'uphilile' kwaye uthembekile.
Abameli bezobulungisa kwezentlalo bafuna ukuba batyikitye isiVumelwano sokuTya esiFanelekileyo ngendlela kawonke-wonke
UJoe Raedle / Getty Izithombe Xa abemi abangamalungu oMdibaniso wabasebenzi be-Immokalee Workers (CIW) babonakala kwikomkhulu likaTrader Joe ngo-2011, ngokuqinisekileyo yayingelilo elona lixa lilungileyo lokudibana. Abameli abangama-400 babavuni beetumato abafudukayo ifikile kunye neenkokheli zonqulo kunye neeleta ezimbini, nganye isayinwe liqela loorabhi kunye neqela labefundisi. Iileta zazigxininisa ukuba uMrhwebi uJoe abeke iliso kunyhashwa kwabasebenzi kwicandelo leetumato labathengisi. I-CIW kunye nabalingane bayo aboyikayo uThixo bafuna ukuba ikhonkco lisayine iSivumelwano sokuTya esiFanelekileyo esiya kuthembisa abasebenzi isenti enye eyongeziweyo ngeponti yeetumato. Ikwacele uMrhwebi uJoe ukuba aqiniseke ukuba abalimi bagcina iindlela ezithile ezifanelekileyo zabasebenzi ebaleni.
Yintoni eyenze ukuba uMrhwebi uJoe ajongeke azolile kule meko kukuba ayizukubamkela oonobumba. Unogada kwikomkhulu lakhe akagcinanga nje ngokutshixa iminyango kodwa ukwanyanzelisa ukuba angayazi namagama ee-VIP ze-TJ ekufuneka zibone imbalelwano. Zilungiselele ukuba ungcangcazele kuba kuya kusiba kubi ... Inkokeli yenkolo eyayikwindawo ithi amapolisa abizwa, kwaye xa amapolisa ebagxothayo, wabona umntu ophuma kuTrader Joe ephuma kwisakhiwo, wakrazula oonobumba kwiglasi. Babazithumela, kwaye balahla amaphepha. Ubuncinci linda de iqela lezobulungisa kwezentlalo lishiye indawo ngaphambi kokuba utshabalalise iinzame zabo, uMrhwebi uJoe.
Into eyixabisayo, inkampani i-VP yatsho ukuba le micimbi 'yayihlelwe ngendlela engeyiyo,' kwaye icwangcise ukubiza omnye wabafundisi baxoxe ngale meko.
