Facebook Xa uPopeyes wasungula eyabo inkukhu eqhotsiwe isandwich nge-12 ka-Agasti, yafumana ingqwalaselo elungileyo-yabo Twitter Isibhengezo sifumene ngaphezulu kokuthandwayo okungama-31,000, nto leyo enomtsalane xa kuthathelwa ingqalelo ukuba iiposti zabo zihlala zifumana ngaphantsi kwe-400. Into eyayingaziwa lihlabathi kukuba uPapaees wayeza kuphelelwa ziisendwitshi zenkukhu phambi kokuba inyanga iphele. Kodwa siyintoni esona sizathu sokunyamalala kwayo? Kwaye izakufumaneka nini kwakhona isandwich yenkukhu yasePopeyes, ukuba ikho? Ukufumanisa, kufuneka sibuyele ekuqaleni.
Elona xesha lide, uPopeyes wathengisa kuphela amaqhekeza enkukhu kunye neethenda, kungabikho sandwits kwimenyu yabo. Banomlandeli othembekileyo olandelayo nangona kunjalo, kubandakanya nabangasekhoyo U-Anthony Bourdain , ngubani obekhe watya e I-buffet yePopeyes iintsuku ezintathu zilandelelana. I-sandwich yenkukhu yasePopeyes, eyenziwe ngenkukhu etyikityiweyo ethosiweyo kwi-brioche bun ene-mayo-slathered bun kunye ne-pickle, yayiza kubethwa kunye nabalandeli, kodwa yayinabakhuphiswano abambalwa ababefuna ukwenza ubukho babo baziwe xa umntu esiza waqala ukufumana ingqalelo.
Ichick-fil-A, igama elikhulu kumdlalo wesandwich yenkukhu nangona Inkampani yabo ityholwa ngokuchasene ne-LGBTQ , kwanyanzeleka ukuba athumele i-equation, esithi, 'Bun + Chicken + Pickles = lonke uthando lwantlandlolo,' bebhekisa kwinto yokuba banesangweji yokuqala yenkukhu. UPopeyes wayengenayo, ebhala i-tweet elula '... ilungile?' phakathi impendulo . Ngelixa i-tweet ye-Chick-fil-A ifumene ngaphezulu kokuthandwayo okungama-23,000, impendulo evela kuPopyes yafumana phantse ama-325,000. Ujikelezo lokuqala luya kuPapa.
I-Wendy's, kunye nomdlalo wayo owaziwayo we-Twitter, bazamile nokulwa, bethumela tweet uthe, 'Niyabona apha nilwa nokuba zeziphi kwezi ziphukuphuku ezineyona sandwich yesibini yenkukhu,' kodwa kwakhona impendulo kaPopayi- 'Kuvakala ngathi kukho umntu otye nje enye yeebhiskithi zethu. Yenza ukuba ujonge unxaniwe. ' -Kuye ukubandakanyeka ngakumbi kubathengi.
Ayisiyo hype yemidiya yoluntu nje, nokuba yeyiphi. Ubunzima bubonakala ngathi bayavuma ukuba isonka sangoku sePopeyes yenkukhu siphezulu kakhulu kunesangweji yenkukhu yenkukhu, ukuyibiza ngcono kwaye ngexabiso eliphantsi, ukuqala (nge Ushishino ngaphakathi ). I-CBS Ngale ntsasa U-Gayle King, owabiza iindawo ezili-15 ezahlukileyo zamaPopey ukuzama ukufumana izandla zakhe kwenye, wathi xa eluma okokuqala, 'Iyaphila nyani, intle kakhulu ... Popeyes, bravo!' (nge Twitter ).
Nditsho nompheki osaziwayo Uphuma eLagasse unike ingxelo yakhe yovavanyo lweenkwenkwezi ezintlanu. Yena iposwe kuTwitter ukuba sele eza kuzama isonka sangoku sePopeyes, kwaye xa umlandeli ebuza, 'Ucinge ntoni ngompheki?' ULagasse uphendule nge-emojis ezimbini zokuqhushumba, umfanekiso wegama lakhe elidumileyo elithi 'Bam!' ubambe amagama.
Kodwa ayinguye wonke umntu okwazileyo ukuzama enye yeesangweji zenkukhu. Kwiintsuku nje ezili-15 emva kokuba beqalisile, uPopeyes wenza isibhengezo Twitter , echitha amaphupha edinala anethemba. 'Yeall,' yatsho inkampani. 'Sithanda ukuba uyayithanda iSandwich. Ngelishwa sithengisiwe (okwangoku). '
Isithethi sikaPopeyes sixelele I-CBS Kutheni le nto isandwich ithengiswe ngokukhawuleza okukhulu, ichaza, 'Ibango leSandwich entsha yenkukhu kwiiveki zokuqala ezimbalwa emva kokumiliselwa kwayo lingaphaya kokulindelweyo. Ngapha koko, uPopeyes waxela ngenkani imfuno yokuphela kukaSeptemba kwaye sele ezithengisile ngalo luhlu. '
Ngelixa abo kuthi abangakhange babeke zandla zethu kwisandwich yenkukhu baphoxekile ngokucacileyo, uPopeyes akanakucaphuka kakhulu malunga nokuba kwenzeke njani konke oku. I-buzz kunye ne-hype ejikeleze isandwich yonyusa intengiso, ngokuqina omnye esithi enkosi kwimithombo yeendaba, uPopeyes unokufumana i-65 yezigidi zeedola kwintengiso yasimahla (nge Forbes ).
Ityathanga khange lithethe ngokuthe ngqo xa i-Popeyes yenkuku yesandwich ibuya, kuphela kukuba bona, kunye nababoneleli babo, 'basebenza ngokungakhathali ukubuyisa isandwich entsha kwiindwendwe ngokukhawuleza.' Ukuba ufuna ukwazi okwesibini kuya kubakho, unokukhuphela usetyenziso lwePopeyes kwaye wenze ukuba izaziso zityhale. Uya kufumana isilumkiso kwakamsinya nje xa isandwich itshayisa iivenkile, ke gcina igesi emotweni yakho kunye nebhegi ngasemnyango, kuba ngekhe wazi ukuba umnxeba ungafika nini (nge Twitter ).
Kwaye ungakhathazeki-nje ukuba isonka sangoku sePopeyes sifumaneke, ayisayi kuphinda inyamalale kwakhona Ngokwesithethi sikaPopeyes, 'Yinto yemenyu esisigxina.' Kulungile kubalandeli betyathanga, Ezityholwa ukuba zibandakanya uBeyonce (owayekhonze inkukhu eqhotsiweyo kaPopeyes emtshatweni wakhe), umpheki wodumo uDavid Chang, kunye nathi sonke sibukele ukutya okukhawulezayo iimfazwe zenkukhu ziveze kuTwitter.
