Imifanekiso kaGetty Ngo-2017, iRestaurant Brands yaMazwe ngaMazwe-yinkampani yabazali engabanini bayo UTim Hortons kwaye UKumkani weBurger - uthenge uPapa. Isibhengezo sithumele imithombo yeendaba zentlalo kwi-tailspin, nabantu abavela kuzo zonke iindlela zobomi bezibuza ukuba ingaba i-franchise yabo ethandekayo iza kutshintsha na.
Uluhlu luye lwabandakanya nabantu abadumileyo abanjengoBeyonce, nabo. Ukumkanikazi we pop ngoyena fan uyintloko (njengoko IBloomberg uthi, wakhonza iibhakethi zikaPopeyes kumtshato wakhe ka-2008), kodwa ayinguye yedwa. Umtyunjwa kaJames Beard kunye nomgqatswa we-Chef oPhezulu u-Isaac Toups uthi kukuphela kokutya okukhawulezayo aya kukutya, kwaye Irhamncwa lemihla ngemihla Abanye abapheki abadumileyo- njengoAnthony Bourdain noDavid Chang- nabo bathembele esidlangalaleni kwiqela likaPopeyes.
Iitoups zithi luthando olubekwe kwisiqwenga senkukhu sikaPopeyes esiyibeka ngokwahlukileyo kubakhuphiswano, kwaye ngokuqinisekileyo baye ngaphezulu nangaphaya kubathengi babo ngaphambili. Njani? Makhe sithethe uPapa, kwaye yintoni ongayaziyo malunga nenkukhu oyithandayo yenkukhu.
Ayisiyo loo Popeye
I-Instagram Igama elithi 'Popeye' linokwenza imifanekiso yesipinatshi kunye ne-Sailor Man, kodwa ayisiyiyo le nto ikhonkco kwathiwa igama layo kwaphela. Ngokwe- Amaxesha eSandton - iindaba ezazichaza ngokuvulwa kwendawo yokuqala yamaPope eMzantsi Afrika - ikhonkco labizwa ngegama lomcuphi weentsomi waseGene Hackman uJimmy 'Popeye' Doyle wemovie yexesha lama-1970 Unxibelelwano lwaseFrance . Ngeli xesha ikhonkco lasekwa ngo-1972, yayingeyiyo ireferensi engacacanga namhlanje, kwaye yayingelilo igama lokuqala, nokuba.
UAlvin C. Copeland Sr. wavula indawo yokuqala phantsi kwegama Inkukhu ekubalekeni . Emva kokuzabalaza kangangeenyanga ezimbalwa, waphefumlelwa kwindawo yakhe yasedolophini eNew Orleans, wayitshintsha inkukhu yakhe yesiqhelo ngoguqulelo oluqholiweyo, waphinda wavula njengePopeyes.
Kwaye oko kusizisa komnye umbuzo onxulumene negama: ayifanele ibe 'nguPopayi'? Akunjalo, nangona kunjalo, kwaye inkcazo yeCopeland yokungabikho kwe-apostrophe ifana ne-eccentric njengokuba wayehlala ekhona. Ibali lakhe elixelwa rhoqo (nge 97.3 I-Dawg Kukuba xa evula indawo yokuqala, 'wayehlwempuzeke kakhulu ukuba angabanakho'.
Babengenayo iresiphi yabo ixesha elide
Facebook Isosi eyimfihlo kaMcDonald, isosi ka-Arby's Horsey, Umxube we-flavour ye-Coca-Cola ... iinkampani ezininzi zineendlela zazo zokupheka eziyimfihlo, kodwa okumangalisayo kukuba, uPopeyes wayengenayo iresiphi yakhe eyimfihlo yenkuku de kwaba ngu-2014. Kwenzeka njani oko?
Kwiminyaka yoo-1990, Isilayidi uthi ukubhengezwa njengongenamali kuye kwanyanzelisa ukuba kulungiswe ngokutsha uPopeyes. Umsunguli u-Al Copeland wasuka kwi-CEO waya kwi-franchisee, kodwa wagcina ulawulo lweendlela zokupheka. Emva kokusweleka kwakhe, iiresiphi zahlala njengenxalenye yelifa lakhe, kwaye uPopeyes kwafuneka enze ifolokhwe ngaphezulu kwe-3.1 yezigidi zeerandi ngonyaka. Kwakungekho ngo-2014 ukuba bahlawule inkampani ephethwe yimpahla yaseCopeland, i-Diversified Foods kunye ne-Seasonings LLC, eyi- $ 43 yezigidi ezifumana amalungelo apheleleyo kwiiresiphi zenkukhu abantu abaninzi abazithandayo.
I-DFS isanikezela ngePopeyes ngomxube wabo wesipayisi, kwaye umdla kukuba, zombini zinomdibaniso 'wobunini' kwaye i-DFS isezayo, kunye 'neeresiphi eziphambili' uPopyyes onamalungelo kuzo ngoku. Into nganye kwezi zichazayo ihlala isebenza ayicacanga, kodwa nokuba yeyiphi na indlela, yeyona inkukhu ibizayo.
Yintoni ekulungeleyo?
I-Instagram Buza nawuphi na umlandeli kaPapayes oswelekileyo kwaye uninzi luya kuthi kukukhaba okunezinongo kwinkukhu yabo eyenza ukuba ibe ntle. Ukuba ukhe wazibuza ukuba yintoni eyenza ukuba ibe lelo lixa lokugqibelela, ayinguwe wedwa.
UTodd Wilbur we Iiresiphi ezifihlakeleyo eziPhezulu zivuliwe uthi uqhekeze izithako eziyimfihlakalo zomxube weCajun Sparkle Seasoning, kwaye wathi eyona nto ibalulekileyo yeresi ngamanye amaxesha iphikisana neMSG. Kwakhona kwiresiphi? Ityuwa, ipepile emnyama yomhlaba, itswele umgubo, isage eyomileyo, ipaprika kunye nepepile yecayenne.
Ikhitshi leGenius ine-recipe yokupheka, nayo, kwaye enye ibandakanya i-pepper emhlophe kunye ne-Tabasco sauce ngokunjalo. Oko kuyakunika ukukhaba okongeziweyo, kodwa umvavanyi omnye wendlela yokupheka wangena ngaphakathi kunye namava abo njengomqeshwa wangaphambili. Bathi enye into yokupheka yokupheka ayiphumelelanga ukungabikho kwepelepele eyaneleyo ye-cayenne, njengoko ekhumbula umxube wokutya kunye nokushisa okwaneleyo okwenza ukuba isikhumba sakhe sitshise. Ukwathe ezo bhisikidi zimnandi zimnandi kwisizathu esenza ukuba uninzi lwethu sikhothe - iresiphi yayinzima ekunciphiseni. Ngamanye amaxesha, nangona kunjalo, kufanelekile ukuzincama.
intshontsho lokutya isinongo
Babetyholwa ngenkohlakalo yezilwanyana
Facebook Ngoku ka Isiteyitimenti esisemthethweni sikaPopeyes ngokukhohlakala kwezilwanyana, bayenza into yokuba bafumane iinkukhu zabo kuphela kubathengisi abahambelana nezikhokelo zentlalontle yezilwanyana ezibekwe liBhunga leNkukhu leSizwe. Ngelixa besithi bahlala bejonga kwaye behlaziya ezi zikhokelo ngolwazi oluthe kratya njengoko uphando lubonelela, ayinguye wonke umntu owonwabileyo ziinkqubo zikaPopeyes.
Kutshanje ngo-2018, I-AJC bebexela iqela lezentlalontle iMfesane kwiFama yeHlabathi kunye nezicwangciso zabo zokuqhankqalaza uPopeyes malunga nonyango lweenkuku abazikhonzayo ekugqibeleni. Eli qela labanga ukuba uPopeyes khange asebenze ngokwaneleyo ekuqinisekiseni ukuba izithembiso zabo ziyagcinwa kwaye ukukhangela kwabo kwakungekho nkohlakalo. Abathethi beqela bongeze ukuba bafuna nje uPopeyes ukuba athembise ukutshintshela ekufumaneni kuphela inkukhu ezikhuliswe kwimeko esempilweni, entle, isithembiso abathi uPapayes uyala ukusenza. Njengoko Isicelo sabo se-Intanethi Ufumene ngaphezulu kwe-150,000 utyikityo, uPopeyes wala ukuphendula iifowuni kunye ne-imeyile okanye akhuphe ingxelo ephendula kuqhankqalazo.
Kubekho amatyala angaqhelekanga
Imifanekiso kaGetty UPopeyes ebekujoliswe kuye ngamatyala ambalwa angaqhelekanga, kwaye masiqale ngo-Novemba ka-2016. Kulapho igqwetha laseMississippi uPaul Newton Jr. wamangalela emva kokukrwitsha iqhekeza lenkukhu kuba wanyanzelwa ukuba ayitye ngaphandle kwezitya. Ngoku ka Ithamsanqa , UNewton uthi wayiminxa inkukhu kwaye kwafuneka enze utyando olungxamisekileyo ukuze asuse iqhekeza emqaleni wakhe. Iposi leHuffington Uthi wayilahla le suti ngenxa yobuninzi kumajelo onxibelelwano bembuza ukuba u-heck wayecinga njani ngokoqobo wonke umntu etya inkukhu eqhotsiweyo.
Ke, ngo-2017, umfazi waseTexas wafaka isimangalo esithi ukutya ePopeyes wamnika ityala leentshulube zokutya inyama ezibeka amaqanda emathunjini akhe zaqala ukumtya 'ngaphakathi nangaphandle.' UKaren Goode wayejonge malunga ne- $ 1 yezigidi kumonakalo, kodwa ngokwe IWashington Post , yayinguPopeyes owayenenzululwazi kwicala labo. UGwen Pearson, ingcali evela kwisebe le-entomology ePurdue, wayenolu hlobo malunga nebango: 'Akukho nto malunga noku, ngokwendalo, evakalayo.' UPopeyes wayenokuphawula kuphela ukuba bebesebenzisana naye kangangexesha elithile, nangona amabango akhe ebephelele kwaye iipesenti ezili-100 zingenasiseko.
Babanjwa kwidrama yomnye umntu
I-Instagram Ngo-2017, uPopeyes wabanjwa embindini womdlalo werestyu owawungengowabo. Iqale xa omnye umvavanyi weYelp ethumele malunga namava akhe kwiLong Beach's Sweet Dixie Kitchen. Ithamsanqa Uthi wabona abanye abasebenzi bengena ekhitshini bephethe iibhegi ezivela kwaPopeyes, kwaye xa ebuza ukuba yile nto bayikhonzayo, bavuma ukuba yayiyiyo.
Ibali ngokuqinisekileyo alizange liphelele apho, kwaye ayikuphela komnini-venkile yokutyela athi bathumele ukuhanjiswa kwenkukhu kaPopyes kabini ngemini, kodwa bayithethelela ngokwenxalenye ngokongeza ukuba abanakho ukubanakho. Uqhubeke esithi akukho nto iphosakeleyo ngokufumana inkukhu yakhe kwityathanga, kwaye watsho ukuba wayifumana igumbo yakhe 'kumhlobo oyithengisayo njengendawo yentengiso yomfama wasekhaya' (nge IiMunchies ). Ngelixa abanye abantu bekhawulezile ukukhusela irestyu kunye nokuthengisa kwabo inkukhu yasePopeyes, abanye bacaphuka kuba indawo yokutyela ebhengeze ukuba bazenzele konke ukutya kwabo iyathengisa kwaye iyathenga ngaphakathi.
Kukho amabali angaqhelekanga edolophu
I-Instagram I-Popeyes ikwangumbandela ongaphezulu kwesabelo sabo esifanelekileyo samabali asezidolophini, kwaye masiqale ngebango lika-2016 lokuba usapho lwaseHarlem lwafumana ngaphezulu kokuye kwaxoxwa xa bema kwiiPopey zabo zasekuhlaleni. Bathe banikwe ibuzi eqhotsiweyo nebhakethi labo lenkukhu, kwaye ngelixa Snopes ngokusesikweni babiza ubume bokuthi 'bungangqiniswanga,' bakwathi ibango elifanayo kwiqela leentsomi zasezidolophini zixhaphakile banegama: I-Kentucky Fried Rat.
Kukho abasemzini, nabo. Kwi-2017, indawo yeendaba ezingeyonyani yahambisa ibali lokuba indawo ethile ifumene indlela entsha yokugcina abathengi babo bebuya ngenkukhu: bayifaka ngecocaine. Yayiyindawo yokuhlekisa, kodwa ngokwe ICompton Herald , uninzi lwabantu oluyibonileyo kwimithombo yeendaba zentlalo khange bayiqonde loo nto- ubungqina bokuba kusoloko kulungile ukufunda ukuprinta okuhle.
Babenendawo enkulu yokujika
I-Instagram UCopeland usweleke ngo-2008, kwaye ngelo xesha, yayimalunga neminyaka eli-15 okoko wanikezela izintso kumlandeli wakhe. Kodwa Imagazini yeQSR uthi ukubhengezwa kokusweleka kwakhe kubonakala ngathi sisibetho nje esinye kuhlobo olwalusokola kakhulu. Yayiwele kude kudala ukusukela ngeminyaka yoo-1980, xa yayilikhonkco lesithathu ngobukhulu bokusekwa kwenkuku kweli lizwe.
UCheryl Bachelder uthathe ulawulo lweetyathanga kunye neefranchisees, kwaye ukuba uyakhumbula ubona utshintsho olukhulu kwizinto ezinje ngeemenyu kunye nentengiso, konke bekuyinxalenye yokurhafiswa kwakhe kwezigidi ngezigidi. Ngethamsanqa ngabo (kunye nabalandeli babo abaswelekileyo), kuyasebenza. Phakathi ko-2008 ukuya ku-2016, inani leendawo zePopeyes lisuke kwi-1,900 ukuya ngaphezulu kwama-2,500. Inzuzo yeFranchisee inyuke yaya kuthi ga kwi-340,000 yeedola kwivenkile yokutyela nganye, kwaye isitokhwe sikaPopeyes senyuka saya kuthi ga kwi-3.50 yeedola sabelo ukuya kwindawo engangeedola ezingama-60. Eli lixabiso elothusayo lokukhula, kwaye inyani yokuba konke kwenzeke kwisithuba esingaphantsi kweshumi iyachukumisa ngakumbi.
Baye bazibophelela kwizibambiso zezibulala-zintsholongwane
Facebook Ukusetyenziswa kwe-antibiotics kwishishini lenyama kunempikiswano enkulu (kwaye siwuqwalasele ngokunzulu lo mbandela apha). Ngamafutshane, ukusetyenziswa kakhulu kwezibulala-ntsholongwane kwimveliso yemfuyo kunokubangela ukuba kuxhathiswe i-antibiotiki, enokubonakalisa ukubulala ekuhambeni kwexesha. I-Watt AG yeNet Ukujonga ukutya okukhawulezayo okwakusenza isithembiso sokukhupha nayiphi na inyama efunyenwe kubaxhasi evumela ukuba ii-antibiotics zisetyenziswe njenge-hormone yokukhula, kwaye phakathi kwabokuqala ukunyuka kwiplate Ifayile yefayile-A , Upapa john , kunye Isonka sePanera . Akukho kuluhlu? Popey ewe.
Iresiphi emdaka ka-mcdonald's hash
Kungenxa yokuba kwakuphakathi ku-2017 apho uPopeyes kunye nodade wabo uBurger King baqhubela phambili bethembisa ukungabinayo i-antibiotic simahla ngo-2018. Ukutya kunye newayini uthi isibhengezo sandisiwe noTim Hortons, njengoko senziwe yinkampani yabazali, hayi uPopeyes ngokukodwa. NgoSeptemba 2017 Ixesha le-LA ebenika ingxelo kwikhadi lengxelo yonyaka elinikezelwe liBhunga lezoKhuselo lweNdalo, kwaye wathi abanini zabelo basePopeyes bakwinkqubo yokucela inkampani ukuba izalisekise isithembiso sayo.
Kutheni le nto batshintshe amagama abo, kunjalo?
Popey ewe Abalandeli bexesha elide bePopeyes bakhumbula xa ibizwa ngokuba yiPopeyes Chicken & Biscuits. Namhlanje, yiPopeyes Louisiana Kitchen, ke yintoni malunga nale nto?
Ngoku ka Iindaba zeSizwe zokutyela , utshintsho lwafika ngexesha apho uPopeyes wayegungqa. Kwisithuba seminyaka elishumi, uPopeyes waziguqula phantsi kobunkokheli be-CEO uCheryl Bachelder, kwaye inyathelo lokuqala lokuvuselelwa kwetyathanga lenkukhu yaba ligama eliguqukayo.
Owayesakuba ligosa eliyintloko lophawu lwentengiso uDick Lynch wayenayo le nto malunga nayo: 'Xa ndijonga inani labasebenzi kunye nokuchaneka okuye kwenziwa ekulungiseleleni ukutya ngeresiphi eyodwa, besingafumani makhredithi ngayo nayiphi na loo nto. Ukutshintsha igama kunye nelogo yayilinyathelo nje elinye ekuphakamiseni uphawu. '
Kwaye phantse yayinto eyahlukileyo eyahlukileyo: I-Popeyes New Orleans Kitchen. Ngelixa bezinxulumene ngokwembali ngokusondeleyo neNew Orleans, uLynch uthi iLouanaana yakhethwa (emva kokuphikisana okuninzi) kungekuphela kwelifa layo elisondeleyo leCreole, kodwa nangenxa yokuba iwavumela ukuba angene kwezinye izinto, njengokutya kwaselwandle. Kwaye lolo luphumelele kuwo wonke umntu.
Babenendlela ethile yentengiso egwenxa
Popey ewe I-Popeyes iphulo elikhulu lokuphinda luchaze ukuba yimpumelelo enkulu, kodwa lalingenasiphako nangayiphi na indlela.
Inxalenye yephulo yayikukudala isithethi: Annie. Wenziwa yiarhente yentengiso ye-GSD & M, kwaye uPopeyes wamchaza (nge Intengiso ) njengobuso esidlangalaleni botshintsho ePopeyes kunye nomntu ekunxibelelaneni ngokuqinileyo inyani yokuba babethatha iingcambu zabo zaseLouisana. Kodwa I-CBS uxele ukuba ayinguye wonke umntu onwabile ngo-Annie, umlinganiswa abanye abambona engaphezulu kobuhlanga.
Kwaye ukuba ukuvuza ngaphakathi kwe-arhente kukho nawuphi na umqondiso, nkqu iarhente yentengiso emva kwephulo ibicinga ukuba bubuhlanga. Babanga ukuba ayingabo kuphela ababhikishe eli phulo, kodwa kwafuneka bazise iqela elizimeleyo elizakusebenza kulo kuba akukho mntu kwisebe lokuyila le-arhente elifuna ukunxibelelana nomlinganiswa okhubekisayo. Yhu.
Xa uJerry Rice wabonakala kwezinye iintengiso ezifanelekileyo zePopeyes ezinamaphiko enkukhu aqhotyoshelwe kwisigcina-ntloko sakhe (ukufikelela ngokulula, ngaphandle kwezandla), I-Atlanta Black Star uxele ukuba khange iqhubeke kakuhle, nayo. Amanyathelo okuthengisa aphosakeleyo, okanye ukugqithisa okuvela kwimidiya yoluntu?
Kutheni bengavumi ukuba sempilweni
Popey ewe Akusiyo imfihlo yokuba abantu baye bayiqonda ngakumbi into ababeyibeka kwimizimba yabo, kwaye ekuphenduleni, iindawo ezininzi zokutya okukhawulezayo ziye zahlaziya iimenyu zabo kwaye zaqinisekisa ukuba zibandakanya ukhetho olusempilweni. Nkqu UTaco Bell inokhetho olusempilweni olufumanekayo, kodwa uPopeyes usakhonza inkukhu efanayo eqhotsiweyo.
Jonga ezabo Live Well imenyu , Olukhetho lwabo lwemenyu 'esempilweni' phantsi kweekhalori ezingama-350. Iminikelo ilusizi kakhulu: ipayi ye-apile yesinamon, iodolo yeenkukhu ezimbini imilenze, ithanga lenkukhu, okanye iodolo encinci yeembotyi ezibomvu kunye nerayisi. Nokuba iphiko elinye lenkuku liyakubuyisela umva iikhalori ezingama-210, kwaye i-hunk yengqolowa kwisikhwebu ayingcono kakhulu ngeekhalori ezili-190. Yintoni enika?
amaxabiso obisi kufutshane nam
Ngodliwanondlebe ne-CEO uCheryl Bachelder (nge Iposi lezeMali ), bazamile ukhetho olusempilweni kwaye abakhange bathengise. Uyichaze ngolu hlobo: 'Abantu batya inkukhu eninzi ebhakaweyo kunye neenkukhu ekhaya. ... Ndiyathanda ukuthi sitya ukutya okukruqulayo, okunempilo ekhaya, kwaye sitya izinto ezinje ngePopeyes xa siphuma siyokonwabela ingokuhlwa ekhethekileyo. '
Apho unayo: inkuku eqhotsiweyo ilapha ukuze uhlale.
