I-Instagram Ngamaxesha onke ukukhula kokutya okukhawulezayo Ukuma ngaphandle kwesihlwele kunokuba nzima. Kwaye ngelixa inani lamatyathanga liqhubekile nokuba nobuchwephesha kule minyaka idlulileyo, ikho enye ebisoloko ikukuya kwiingcambu zebhiya edadayo kunye 'nako konke ukutya kwaseMelika' kangangeminyaka eli-100.
I-A & W yaqala ukusuka ekukhuleni kokukhula kwebhiya yengcambu kwii-1900s zakuqala, kwaye ikhonkco laqhubeka nokwenza imali kwisithandwa sotyikityo ukusukela oko. Ndikufutshane ne Iindawo ezili-1 000 kwihlabathi liphela, ikhonkco libambe isandla esizinzileyo kumdlalo wokutya okukhawulezayo. Ngeentlobo ezahlukeneyo ze burger , iinketho zeenkuku, izinja ze-coney, kunye neengcambu zebhiya ethandwayo kwimenyu yabo, i-A & W idlale indawo efanelekileyo yamakhadi. Kwaye kuninzi okunokwenzeka kwiminyaka eli-100.
I-sodium kwibhotela enetyiwa
Ukusuka kubudlelwane bayo ukuya kuthintelo, kuyilo oludumileyo lwekhonkco, kukho okungakumbi kwi-A & W kunokuba kudibana neliso. Sigqibe kwelokuba sijonge ngakumbi ukufunda okungakumbi. Le yinyaniso engachazwanga ye-A & W.
I-A & W yathiywa ngegama labaseki bayo
Facebook I-A & W inembali ende, ijolise ekukhonzeni abantu kwihlabathi liphela i-creamy yabo, ibhiya emnandi yengcambu kunye nokutya okukhawulezayo. Ngo-1919, umsunguli weetyathanga, URoy Allen , Ugqibe kwelokuba amisele indawo yengcambu yebhiya ngexesha lomngcelele eLodi, eCalifornia ngexesha lombhiyozo owamkelekileyo IWWI Oogqirha babuyela ekhaya. Ngokwe- Chronicle yeSan Francisco , 'Wabeka indawo yokuma okwethutyana kanye ngexesha lomngcelele wokubhiyozela amajoni ebuya kwiMfazwe yeHlabathi yokuQala, ehambisa ibhiya yengqele eqhaqhazelis' amazinyo kwiiglasi zekhephu ngeesenti ezi-5 ngemini eshushu kaJuni. '
Emva kokuphumelela ngestandi, uAllen wazisa uFrank Wright emfanekisweni ngo-1922. Aba babini bazimanya kunye baza baqeshisa ngeengcambu ezimbini zokuqala ibhiya ezimeleyo kwii-franchisees zabo zokuqala ukuze bajonge ingqalelo yabo ekwandiseni eSacramento, eCalifornia. Ngelo xesha, amaqabane agqibe ekubeni athiye ikhonkco A & W, esebenzisa i-A yeAllen kunye neW yeWright.
I-A & W ibixhasa amagqala ukususela ekuqaleni
Xa uAllen wamisa eyakhe ime ngo-1919 UAllen ufumene impumelelo kungekuphela kwishishini leengcambu zebhiya, kodwa nakwishishini lokuxhasa amagqala. Ngaloo mini, ingcambu ka-Allen yasebenza njengesenzo esamkelekileyo ekhaya kunye nomqondiso wobudlelwane kumajoni abuyayo kunye nabantu ababathandayo, kwaye inkampani iye yaqhubeka nokuxhasa amagqala ukusukela ngoko.
Qho ngonyaka, iA & W inginginya Usuku lweSizwe lweBeer Root Nge-6 ka-Agasti. Ngaloo mini, ikhonkco linika isonka esincinci simahla kubo bonke abathengi kwiindawo ezithatha inxaxheba (akukho kuthengwa okuyimfuneko), becela ukukhuthaza abathengi ukuba benze iminikelo kuma-American Veterans aKhubazekileyo, umbutho ongenzi nzuzo onceda amagqala okufumana imisebenzi, ufike koogqirha, kunye nokubonelela ngezixhobo ezongezelelweyo. Ngoku ka Ucingo lweshishini , I-A & W iphakamise ngaphezulu kwe- $ 800,000 yamaqela amagqala ukusukela ngo-2013, kwaye ikhonkco linethemba kuphela lokubona elo nani liqhubeka ukwanda.
Uthintelo luye lwanceda ukukhula kwe-A & W
I-Instagram Xa umsunguli we-A & W uRoy Allen efumene ingcambu yakhe yokuqala yebhiya kwaye ebaleka, yayilungile ngexesha lokuhamba kwe-Temperance izama ukweyisela abantu ukuba baphephe ukunxila, ekugqibeleni kukhokelele Intlawulo yokuthintela . Nje ukuba Uhlengahlengiso lwe-18 lupasisiwe NgoJanuwari, 1920, umgaqo-siseko wakuthintela ukwenziwa, ukuthengiswa, kunye nokuhanjiswa kotywala.
Kwakunzima kwabaninzi ababethanda ukuya kwiimbibe, kodwa kuAllen, owayethengisa imveliso 'ngebhiya' egameni, isenokuba lelona xesha lilungileyo ebomini bakhe. Ngokwe- Chronicle yeSan Francisco , ixesha lika-Allen alinakuba ngcono, ephawula ukuba abaxhasi bokwala bazamile ukuvala ingcambu ibhiya ngo-1895, becinga ukuba ibiyotywala ngenxa yegama. Endaweni yokuyivala, nangona kunjalo, bayazisa ngakumbi. Umzi mveliso wonke wesoda usebenze kakuhle ngexesha lamaThintelo, kwaye abenzi beebhiya abaliqela batshintshele ekwenzeni isoda ukuba ihlale ngaphezulu kwebhodi kwaye babe neshishini lokuthetha ngalo. Abathengi kunye nabapheki ngokufanayo baphendukela kwiziselo ezinxilisayo endaweni yotywala, ekugqibeleni bakhulisa ukuthandwa kuka-Allen noWright ngelo xesha.
I-A & W isenza ingcambu yebhiya
Facebook I-A & W incedise ekwenzeni ingcambu ibhiya ithandwe, kodwa imbali yesiselo ibuyela umva ngaphezu kuka-1919 Ukucinga Co , Ukungeniswa kokuqala kwebhiya yengcambu kwakungo-1876, xa usokhemesti ogama linguCharles Elmer Hires wazisa iresiphi yokudibanisa imifuno engama-25, amajikijolo kunye neengcambu, ngamanzi amdaka e-carbonated ukuyikhupha. Oku kwakusekelwe ngokukhululekileyo kwiiresiphi zekoloniyali 'zeebhiya ezincinci,' iziselo kunye namayeza aphekwe kwimifuno ababenayo. Ngo-1919, uRoy Allen wathenga iresiphi yebhiya yengcambu ukuze aqale ukwenza ingcambu yebhiya kwindawo yakhe.
Ngoku ka Ucingo lweshishini , Iivenkile zokutyela ze-A & W zenze ingcambu yebhiya yazo entsha kwivenkile nganye mihla le de inkampani yenze utshintsho ekuqaleni kwee-2000s ukusebenzisa ingqwalaselo yendawo kunye nezizathu zokonga imali. Kodwa ngo-2017, inkampani yatshintshela ukuyenza entsha, kunye nayo Umxube okhethekileyo imifuno, ixolo, iziqholo kunye namaqunube.
Emva kwento emfutshane yokugxila, uSarah Blasi, owayesakuba nguSekela Mongameli weNtengiso ye-A & W, uxelele Ucingo lweshishini , 'Ukuzinikela kwethu ekukhonzeni ibhiya eyenziwe ngokutsha kuzo zonke iivenkile zethu kubonisa ukubuyela kwiingcambu zenkampani yethu ... utshilo. 'Esi siselo sibe lilitye lembombo yesazisi sethu kangangeminyaka eli-100, kwaye siyazingca ngokuphinda sikwenze kwivenkile nganye yokutyela size siyisebenzise intsha.'
Amabango e-A & W bakhonze i-bacon cheeseburger yokuqala
Facebook Okwangoku awukwazi ukutyelela nakuphi na ukutya okudityanisiweyo okukhawulezayo ungakhange ubone i- inyama yehagu cheeseburger kwimenyu. Nokuba uye-kuyo ngu UKumkani weBurger Bacon King okanye UWendy Baconator, unetyala kuzo zonke iidos zec combo oyithandayo kwi-A & W. Ngoku ka I-CNBC Usihlalo we-A & W, u-Dave Mulder, wabeka i-combo kwimenyu ngo-1963 emva kokuba abathengi beqhubeka becela i-bacon ngaphezulu kweebhegi zabo ze-burger. Uninzi lwabantu kwihlabathi liphela luyabulela ngohambo olo, olusungule imeko yokutyela isaziwa namhlanje.
Ngoku ka I-CNBC , Uphando lwango-2018 lufumene iipesenti ezingama-68 zemenyu yokutya okukhawulezayo inyama yehagu , kwaye elo nani kulindeleke ukuba lenyuke njengoko abantu beqhubeka nokulungisa ukutyeba kwabo kunye nebhekoni.
Ngoku ka Inzululwazi Ephilayo , Kukho isizathu sokuba sinqwenele i-bacon. 'Abanye abaphandi bokutya baqaphele ukuba abantu banomdla wokutya ngaphakathi oqukethe izinto ezintathu ezisisiseko: ityuwa, iswekile namafutha, batsho. 'Bacon, kunjalo, inexabiso elininzi letyuwa (isodiyam) kunye namafutha- kwaye xa idityaniswe nesiraphu yemephu okanye nayiphi na into enencasa, ubethe ukutya trifecta.'
Kukho umsebenzi ohluke ngokupheleleyo we-A & W eCanada
I-Instagram Iindawo zokutyela ze-A & W eUnited States naseKhanada zazifana ngexesha elifutshane, kodwa azisekho. I-A & W kuqala yahamba ngamazwe ngo-1956 , bevula indawo yabo yokuqala yaseCanada eWinnipeg, Manitoba. Kodwa ngo-1972, ii-franchise zaseCanada zathengiswa kwaye zaqhubeka zisebenza ngokuzimeleyo kubalingane babo baseMelika.
Ngoku ka Cola imagazini , U-Unilever wathenga ikhonkco ngo-1972, kwaye ukusukela ngoko umahluko phakathi kwemisebenzi yaseCanada xa kuthelekiswa nokubonelelwa e-US ubaluleke kakhulu. Kwaye, isenokuba sisizathu sokubakho Iindawo ezingama-850 eCanada kwaye kuphela malunga nama-600 eMelika.
Inkqubo ye- Imenyu yaseKhanada unikezela lonke usapho lwe-burger, olubonisa i-burger ngobukhulu obahlukeneyo njengoPapa, uMama, ulutsha kunye noTatomkhulu. Owu, kwaye eCanada, unokufumana isidlo sakusasa e-A & W, kwaye ke oyintandokazi yaseCanada, ipoutine. Unokufumana i-Papa burger yakudala eMelika, kodwa imenyu yaseMelika ayikuniki ukhetho oluninzi njengogxa wayo osemantla.
I-A & W yayinenkomo yenkomo kunye nabafuyi baseCanada
Facebook I-A & W Canada isenokuba ikhonza inyama enkulu yenkomo, kodwa ibangenise emanzini ashushu kunye nabalimi baseCanada. Ngo-2013, i-A & W iphehlelele umkhankaso wentengiso 'yenkomo engcono', ethi ngokukaSusan Senecal, igosa eliyintloko lentengiso le-A & W Iinkonzo zokutya zaseCanada, zazenzelwe ukubonisa abathengi i-A & W yayihambisa imveliso uninzi lwabathengi babelufuna - inyama yenkomo ngaphandle kwayo iihormone ezongeziweyo okanye ii-steroids.
Kodwa ingxaki yayikukusetyenziswa kwegama 'ngcono.' UMlawuli oLawulayo wabavelisi benkomo e-Alberta, u-Rich Smith uxelele I-CBC ukuba i-A & W ibiza inyama yabo yenkomo 'ngcono' iyalahlekisa kuba nangona abanye abagcini benkomo besebenzisa iihormoni, zihlala zixabiso elincinci- kwaye kuphela ezikhuselekileyo ebantwini.
Kwaye kuba abavelisi beenkomo abaninzi baseCanada babesebenza ngaphandle kokuphelisa iihormoni ezongeziweyo ngelo xesha, ikhonkco lajonga kwenye indawo ukufumana inyama yabo, kubangela ukudana ngakumbi phakathi kwamafama eenkomo.
'Asicingi ukuba kungcono inyama yenkomo. Sicinga ukuba yinkomo ekhuliswe ngokwahlukileyo kunenkomo ezininzi eCanada naseMelika ... 'utshilo uSmith. 'Sidanile kukuba inkampani enkulu yokutya yaseCanada izakusungula iphulo lokuthengisa elihambisa isixa esikhulu senyama yenkomo kwamanye amazwe kubantu baseCanada.'
I-A & W ikhokela intlawulo ngokongeza i-ampersand kwialfabhethi
Facebook Ayisoloko ukuba indawo yokutyela ibeke imizamo yabo ekusebenzeni, ngakumbi xa kusenziwa koonobumba. Kodwa kuvela, i-A & W inehashe kukhuphiswano, kwaye bazimisele ukuphumelela.
Ilungelo lokuthengisa amalungelo uqalise uxwebhu lwezikhalazo ukuya UMerriam Webster ukongeza i-ampersand kwialfabhethi, ukuyenza ukuba ibe ngunobumba wama-27. Kwi-A & W kuyacaphukisa ukungabinakho ukusebenzisa isimboli yokujoyina ii-URLs okanye ii-hashtag ukumela igama labo lophawu, kwaye lixesha lohlaziyo. Okwangoku, iidilesi zewebhu zazo zombini U.S. kwaye Khanada musa ukubonakalisa igama labo elipheleleyo, endaweni yoko batsiba i-ampersand ngokupheleleyo. Ewe, ukungabinakho ukusebenzisa igama labo elipheleleyo kwi-Intanethi kunokubangela iingxaki kubathengi abazama ukunxibelelana-into engekhoyo kwishishini.
Ngoku ka Ukutya kunye newayini U-Sekela Mongameli weNtengiso ye-A & W, uSarah Mueller uthe, 'Senza oku kubo bonke abantu abathanda i-ampersand kunye nazo zonke iinkampani ezinjengezethu ezibonisa ngebhongo amagama abo kunye neelogo. Ukukhutshelwa ngaphandle kuye kwabenza nzima bonke ubomi bethu. '
I-A & W yayiyinto yokuqala yokutya okukhawulezileyo
Facebook I-A & W ngokusesikweni ijikeleze ixesha elide-iminyaka eli-100 ayisiyonto imfutshane kwisivumelwano esikhulu. I-A & W. yaqala ngo-1919 kwaye iqhubekile nokuthambeka kwayo ngokuzinzileyo ukusukela. Kodwa ababhiyozeli nje ukwaluphala. I-franchise ikwabhiyozela inyani yokuba yeyokuqala ukubetha ukutya okukhawulezileyo kokutya okukhawulezayo.
Ngoku ka Ucingo lweshishini , I-A & W yayiyifranchise yokuqala yokujika iminyaka eyi-100, ibhiyozela ngoJuni 20, 2019, kwaye benze i incwadi yesikhumbuzo ukubhiyozela loo mpumelelo.
Ukubhiyozela unyaka wabo wekhulu leminyaka, iindawo ezininzi ze-A & W azibhiyozeli nje ngenyanga kaJuni (xa kukholelwa ukuba uAllen wamisa indawo yakhe yokuqala), kodwa unyaka wonke. Indawo enye eRhode Island, ekwenzeka ukuba ibe yeyona ndawo yokutyela indala inenkonzo yecarhop kurhulumente, ibamba izipho, ukhuphiswano kunye neengcali kwinyanga nganye yonyaka. Ngaba i-A & W yakho yokubhiyozela, nayo? Eyona ndlela yokufumana ulwazi kukutyelela.
I-A & W inokuba mpilweni
Facebook Ngokungafaniyo namalungu amaninzi okutya okukhawulezayo, i-A & W ayinayo iisaladi kwimenyu-nditsho nesaladi encinci esecaleni. Kukho icaleslaw kwifayile ye- Imenyu yaseKhanada , kodwa yeyona nto ikufutshane oya kuyifumana. Ngaphandle kwento enye ngaphandle kwee-burger, iithenda zenkukhu, izinja ezishushu, kunye namacala athosiweyo kwimenyu, akukho zigqibo zininzi ezinokuthi zithathelwe ingqalelo njengezisempilweni. Ewe akukho nto iphosakeleyo ngokuzonwabisa ngokutya okungaphantsi kokusempilweni qho, kodwa xa uqala ukongeza konke, unokumangaliswa ngokungathandekiyo yindlela engalunganga ngayo.
Uku-odola uPapa Burger wabo wakudala uya kukuseta ubuyisele iikhalori ezingama-550, ngeegram ezingama-33 zamafutha ukuqala - ayonto intle, kodwa ayisiyonto iphambeneyo ngokwemigangatho yokutya okukhawulezayo, nokuba. Kodwa yongeza ecaleni kwaye usele? Loo manani ayenyuka. Ukongeza kwicala elikhulu lamashizi eshizi kuya kongeza iikhalori ezili-1140 kwisidlo sakho, kunye neswekile enkulu yokugungqa ukongeza iikhalori ezili-1322. Oko kongeza ukuya kuthi ga kwi-3,012 iikhalori , ngesidlo esinye. Unyango lwezempilo icebisa umndilili we-2,000 yeekhalori mihla le yabasetyhini kunye nama-2 500 emadodeni, kodwa kubonakala ngathi unokukufumana ngokulula kwaye abanye bonke bahlala eA & W.
I-A & W idityaniswe ne-KFC okwexeshana
Facebook Ayizizo zonke iindawo ze-A & W ngokungqongqo i-A & W. Ngamanye amaxesha, babelana ngendawo yabo.
Ngo-2000, i I-KFC Inkampani yabazali, iTricon (eyathi kamva yazi njengeYum! Brands) yabhengeza ukuba yayidibene nenkampani yabazali baka-A & W, iYorkshire Global Restaurants. Ngokudibeneyo, ezi nkampani zimbini ziya kuvavanya uphawu lwe-KFC kunye ne-A & W zokutyela ngaphezulu kweminyaka emihlanu. Ngoku ka QSR , Injongo yayikukuxhasa ukutya okwenziwe kwi-KFC kunye nemenyu yaseMelika ye-A & W, ekugqibeleni ibonelela ngokukhula kuzo zombini iimveliso. 'Ukuthengisa uphawu ngumkhwa oqhubekayo mihla le kwishishini lokutyela elikhawulezayo,' iGosa eliyiNtloko le-A & W lichaze ngelo xesha. Siyakholelwa ukuba oku kuyilungele i-KFC, kuba yonke iMenyu yaseMelika yeehambhega, izinja ezishushu, utyikityo lwethu lwe-A & W Uyilo lweengcambu kunye ne-A & W Root Beer Floats ziya kuyincoma imenyu yeKFC.
Isivumelwano sasibonakala ngathi senziwe isamente ngo-2002 xa uYum! Amanqaku afumene i-A & W kunye nodade wabo, Kudala uJohn Silver . Kodwa ezi zinto zimbini zaphuka ngo-2011 Iindaba zeSizwe zokutyela Ewe! Amanqaku athengisa i-A & W ngaloo nyaka kwiqela lama-franchisees ase-US. Kusekho uqikelelo lwentsebenzo enophawu lwentengiso engama-350 ekhoyo, kwanasemva kokuba uninzi luvale zombini ngaphambi nasemva kotshintsho kubunini, kodwa i-A & W ijolise kwisicwangciso sokubuyela umva phambili. 'Iyunithi iyancipha kwisibini sokuqala seminyaka ibiphantse ibe zizo zonke ii-co-brand,' iGosa eliyiNtloko eliSebenzayo le-A & W uPaul Martino uxelele Ivenkile yeSizwe eNtsha s. 'Ukuthengisa uphawu kwirhamncwa kunzima, ngokwembono yokuphunyezwa.'
I-A & W isebenza ekukhuleni okukhulayo
I-Instagram I-A & W isenokuba yeyona ndawo indala yokutya okukhawulezileyo, kodwa khange ibe phezulu kumdlalo wabo ixesha elide. Hayi ukusukela nge1960s, xa babenendawo ezijikeleze i2,400. Ngosuku lokuzalwa lwayo lwe-100th, nangona kunjalo, i-A & W igqibe kwelokuba ijolise ekukhuleni, kodwa kancinci kunjalo. Ngoku ka QSR , ikhonkco layeka ukukhula emva ko-2017, kodwa loo nto iza kutshintsha.
'Singathatha ixesha lethu,' iGosa eliyiNtloko lesiGqeba uKevin Bazner uxelele QSR , 'Kwaye ngokucacileyo kufuneka. Yindlela esebenza ngayo inkqubo yethu kuba onke amanyathelo achukumisa indawo yokutyela. '
Ngenxa yokuba i-A & W ngoku iphantse yaba yeyabanini bamalungelo, basebenza kwilizwi labo baqhuba ezivenkileni. Kwaye igalelo elininzi kutshintsho kunye nokukhula, kuyacaca ukuba kungathatha ixesha ukufumana wonke umntu kwiphepha elinye. 'Lonke utshintsho olwenziwayo kwi-A & W lufuna ukwenza iimfuno zokuvunywa ngabantu abafanayo nabahlala beqhuba uphawu mihla le,' utshilo uBazner. QSR . Kodwa izicwangciso zokukhula zibhengeziwe, kunye neeresityu ezintsha ze-17 kuphuhliso ukusukela ngo-Epreli 2019, kunye nee-franchisees ezimbini ezintsha, ezisa indawo eLas Vegas.
I-A & W isete irekhodi lehlabathi
Facebook Nge-A & W yaziwa ngokusayina ingcambu yebhiya, akumangalisi ukuba babe yiklasikhi ingcambu ibhiya idada , Ukudibanisa ingcambu ibhiya kunye ne-vanilla ethambileyo ucwambu lomkhenkce , ithandwa kwihlabathi lonke. Kodwa njengoko i-A & W isebenza ingcambu yebhiya edadayo ukusuka kwii-ounces ezili-16 ukuya kwii-ounces ezingama-32 endlwini, bakha bathabatha inyathelo elithandwayo elinye inyathelo, befumana irekhodi lehlabathi eyona ngcambu ibha idadayo enkulu ngo-1999.
I-float enkulu yayenzelwe ukubhiyozela isikhumbuzo seminyaka engama-80, kwaye i-A & W yaphula irekhodi lehlabathi ngokudibanisa iilitha ezingama-2100 zesityikityo sebhiya kunye neelitha ezingama-400 ze-ice cream ye-vanilla ukwenza i-2,562.5 yeelitha ze-behemoth ye-float. Thetha ngokudibanisa okuphuphayo! Ngoku ka Ingxelo , amawaka aphuma ukuza kubukela kunye nokubhiyozela ukufezekiswa kwe-A & W eLodi, eCalifornia, kwaye bonke banikwa iiglasi zasimahla kwitanki elikhulu lokudada edityanisiweyo.
