UMat Cardy / Getty Izithombe Kumashumi nje ambalwa eminyaka emva kokuba zivuliwe, Aldi ikhule ukusuka kwivenkile yesaphulelo kwistrato saseJamani ukuba yenye yezona venkile zinkulu ehlabathini. Ukusukela ngo-2019, IAldi Sud (ekumazwe afana ne-US, i-Itali, i-UK, iIreland, kunye Ostreliya ineendawo ezingama-6,322, uqeshe abantu abamalunga ne-150,000, kwaye uqhayisa ngengeniso ye-19.3 yezigidigidi ngonyaka. Udade inkampani UAldi Nord (efumaneka eFrance, ePoland, eNetherlands, nase-US njenge-Trader Joe's, phakathi kwamanye amazwe), ineendawo ezinomtsalane ezingama-4,690, malunga nabasebenzi abangama-60,000, kunye ne- $ 14.5 yezigidigidi kwimali engenayo yonyaka- nangona loo manani engabonakali Umrhwebi uJoe iindawo).
Akumangalisi-uAldi uyamangalisa.
Ixabiso eliphantsi, i-grocer ekumgangatho ophezulu kunye nokukhetha okuncinci kunye necandelo elingaqhelekanga le- izinto ezihlala zitshintsha yayiyingqondo yabantakwabo babini: UTheo noKarl Albrecht. Aba bhiliyoni bafihlakeleyo baqala kwesona siqalo sithobekileyo, kwaye kunzima ukudibanisa iinkcukacha zobomi babo. Zimbalwa iifoto zazo ezikhoyo kunye nodliwanondlebe ezimbalwa ezinikiweyo, zisenza ukuba ulwazi esinokuthi siludibanise malunga nobomi babo lunomdla ngakumbi.
Ukuqala kokuthobeka kwabantakwabo Aldi
UKarl Hans Albrecht wazalwa ngoFebruwari 20, 1920. Ubhuti omncinci uTheodor Paul Albrecht walandela ngoMatshi 28, 1922, kwaye aba bazalwana babini base-Essen, eJamani babeza kusuka kwiziqalo ezithobekileyo ukuya entloko Aldi , ubukumkani obuneebhiliyoni ezininzi.
Nini INew York Times baxela ngokusweleka kukaKarl ngo-2014, bakwaxela nangendlela abaqale ngayo kwishishini lokutya: batsala inqwelo eyenziwe ngomthi kwizitrato zase-Essen kunye nokuthengisa iibuns. Ummelwane wabo, iSchonnebeck, yenye Mirror kwi-intanethi Ichazwe njengendawo ekumgangatho wabantu abasebenzayo, ehla-hlulwa kwaye enabantu abangaphantsi kokwenza kakuhle.
Ibali elamkelweyo ngokubanzi kukuba utata wabantakwabo, okwabizwa ngokuba nguKarl, wayengumsebenzi wasemgodini owanyanzelwa ukuba aphile emva kokuba efumene umphunga omnyama. Waqala ukuqhuba ivenkile encinci, yekona endaweni yoko, kodwa ngokwesizukulwana sesithathu uKarl Albrecht, ayisiyonyani leyo.
Uthi utat'omkhulu wayengenguye umsebenzi wasemgodini, kodwa wayefundela umbhaki. Kude kube, oko kukuthi, wayeka urhwebo ukuze abandakanyeke ekuqhubeni indawo yokugcina ivenkile, ishishini elalithathwa ngumfazi wakhe xa wayeyilwa ngo-1914. Kudliwanondlebe olunqabileyo nephephandaba lesiJamani UFranffurter Jikelele , UKarl (umseki ongumseki wase-Aldi) uzichaze 'njengethamsanqa.' Akazange nje aphile sisifo sephepha kunye nebrashi yokufa eneminyaka eyi-5, waphinda wathi umama wakhe ubangenise kwishishini besebancinci kwaye ebabonisa ukuba kuthathe ntoni ukuqhuba ivenkile ephumeleleyo.
I-Aldi yoqobo
Isandla / imifanekiso kaFetty Eyokuqala Aldi ibukeka yahluke kakhulu kuneevenkile zanamhlanje. Yayiyivenkile encinci emalunga neenyawo ezili-1 000 kuphela, ebekwe kumgangatho ongaphantsi wendawo yokugcina izitena enemigangatho emine (nge Mirror kwi-intanethi ). Ii-Albrechts zazihlala ngaphezulu kwivenkile, kwaye ukuziphilisa kwakungekho lula.
Xa uKarl wayethetha no UFranffurter Jikelele Uye wathi kukhula okhulayo kukhuphiswano okwenza ukuba ishishini libe nzima kakhulu, kwaye kwamenza waqonda kanye ukuba kufuneka enze ntoni ukukhuphisana. Iivenkile zeevenkile zazirhwebeshela abathengi ngamaxabiso asezantsi, kwaye bayazi ukuba ukuba bafuna ukuqhubela phambili kwihlabathi-kwaye bayenzile-kuzakufuneka baphumelele abo bathengi. Kwaye akuzange kubekho mathandabuzo ukuba baya kungena kwivenkile ethengisa ukutya. UKarl uthe, 'Ngendenze enye into, kodwa ndiqaphele njengomntwana ukuba ungakhula uyithengisa nangexesha lengxaki.'
Babesoloko bekwimigca ephambili yeshishini, kwaye ngelixesha babeqala ukwakha ubukhosi babo, kwakungathi uAldi wayenzelwe ukuba abenjalo. UKarl uthe kudliwanondlebe olunqabileyo, 'bendihlala ndikholelwa kwezam izimvo, kwaye ndiziphumeze ngokungaguquguqukiyo. Yayicace gca, ilula, nabani na wayenokuyenza. '
I-shrimp ebomvu engapheliyo ka-2020
Imfazwe yesibini yeHlabathi inefuthe elikhulu kubazalwana base-Aldi
Ngexesha Imfazwe yesibini (II) yeHlabathi U-Essen yayiyeyona nto yayijolise kuyo kwiibhombu eziManyeneyo, ikakhulu kuba yayilikhaya lezixhobo zeKrupp, umthengisi ophambili wentsimbi kunye nezixhobo kumatshini wemfazwe wamaNazi (nge I-DW ). INew York Times ithi ngaphezulu kwe-200 yemishini yokuqhushumisa eqhutywa e-Essen, kwaye ngandlela thile, ivenkile encinci yevenkile yaseAlbrecht yasinda.
Bobabini aba bazalwana babhaliswa kumatshini omnye wemfazwe, kwaye bobabini bachitha ixesha elininzi emfazweni kwiinkampu zamabanjwa emfazwe. Umsunguli we-Aldi uTheo wayethunyelwe ukuba alwe phantsi kweRommel kwi-Afrika Korps, kwaye imithombo iyahluka ekubeni wabanjwa ElamaTaliyane okanye eTunisia. Umntakwabo u-Karl wabhalwa kwi Amajoni axhobile , imikhosi exhobileyo yoRhulumente Wesithathu, yaza yathunyelwa kwibala laseRashiya. Emva kweenyanga nje ezimbalwa wafumana inxeba elaphantse lafuna ukuba unqunyulwe umlenze, emva koko wasinda ekubanjweni kunye nematshi yeeveki ngaphesheya kweMpuma Front; uninzi lwamajoni awayekunye naye, utsho UFranffurter Jikelele , badutyulwa okanye babuyiselwa ngaphambili.
Emva kokuba bekhululwe kwiinkampu ze-POW, abazalwana base-Aldi babuyela kwidolophu yabo kunye nevenkile yosapho. Kwiminyaka emihlanu emva kokuba abazalwana bethathe ivenkile yabo encinci, babesele bekhulile benamasebe angama-31. Kwiminyaka emibini emva koko, babenabele baba ngaphezulu kwama-300 Aldi iindawo.
Abazalwana baseAldi bakhuthazwa kukungakhathali kwasemva kwemfazwe
Isandla / imifanekiso kaFetty Ubomi kwi Iposi IJamani yayinzima, kwaye yabumba indlela abazalwana abenza ngayo ishishini. Babenemali encinci bona, kwaye UMgcini bathi xa bekwazi ukuvula ivenkile yosapho lwabo, babenakho ukubonelela ngezinto ezisisiseko, ezityiwayo ezinje ngeoodles, ipasta, kunye nesepha. Phantse ngengozi, babekhubekile kwimodeli yeshishini eqaqambileyo: nikela iziseko ngexabiso elinexabiso eliphantsi, kwaye abantu baya kuza. Baqala ukusika iindleko kunye nenkunkuma kwasekuqaleni, kwaye oko kubandakanya ukusika into ebiyinto eqhelekileyo kwiivenkile zokutya kude kube lelo xesha: unobhala wekhawuntara. Ixesha elide, abantu babengena evenkileni, baxelele umabhalana into abayifunayo, kwaye iodolo yabo izaliswe. Abazalwana baseAlbrecht bathatha isiko laseMelika lokuzenzela, kwaye oko kwabavumela ukuba banciphise iindleko nangakumbi. Esi sisiqhelo esisetyenziswa ngu-Aldi nanamhlanje ngokuba nabathengi bagxume ukutya kwabo.
Ngoku ka I-CNBC , indlela yabo yexabiso eliphantsi, engafrizi ibazuzele inkolo elandelayo (enjengaleyo banayo namhlanje), kwaye babedume kakhulu kangangokuba bavula ezinye iivenkile ezine zaseAldi ngo-1948. UFranffurter Jikelele , zazimalunga nobukhulu begumbi lokulala, kwaye nganye nganye yagcina ngokufana-namathambo akhangeleka ayaziwa nangoku.
IAldi North kunye neAldi South
Tobias Schwarz / Getty Izithombe I-Aldi yatshintsha ngo-1961, yaza yatshintsha ngenxa yesizathu esifanayo ukutshintsha kweentsapho: impikiswano phakathi kwabazalwana.
Ngoku ka UMgcini , konke kwehla malunga nokuba baya kuthengisa icuba okanye hayi. UTheo wayenomdla wokubongeza kwi Aldis ' iishelfu, kodwa uKarl wayenepesenti ezili-100 ngokuchasene nayo. Wayekholelwa ukuba eli nyathelo liza kutsala kwaye likhuthaze ubusela ezivenkileni, kwaye yabonakala ingumgqithi.
Ngelo xesha, babeneevenkile zeAldi ezingama-300. Bazoba umgca ngqo edolophini yabo i-Essen, bayenza loo 'Aldi ikhweyitha'. UTheo uthathe iivenkile ezisemantla kwaye uKarl wathatha ezantsi, esahlula iivenkile ngendlela enobuntu. Ngelixa ukwahlulwa kukhokelele kwiivenkile ezithwele iimveliso ezahlukeneyo, zinelogo ezahlukeneyo, kwaye zachongwa ngemibala eyahlukeneyo, zahlala ngendlela elungileyo. Baye badibanisa ukwabelana ngolwazi kwaye baxoxisana nabathengisi, besebenzisa ubunzima babo obudibeneyo ukuze bafumane amaxabiso angcono.
Umsunguli we-Aldi uTheo waxhwilwa kwaye wahlawulelwa
Ngo-1971, kwenzeka into eyothusayo: u-Aldi ongumseki-ntsapho u-Theo Albrecht waba lixhoba lelinye lawona matyala aphezulu eJamani. Ngoku ka UMgcini , wabanjwa kangangeentsuku ezili-17 - evaleleke kwikhabhathi yempahla eseDuesseldorf - bade bahlawulwa abo baqweqwedisi nge-7 yezigidi.
Ukuqweqwedisa kwaba engaqhelekanga : bedidekile sisuti engafanelekanga kaTheo, banyanzelisa ukubona isazisi sakhe phambi kokuba bamthimbe. Ubishophu wasedolophini wabo wayesebenza njengomlamli, kwaye uKarl wahlawula isiqingatha sentlawulelo - eyona inkulu eyakhe yahlawulwa ngelo xesha, efikelela phantse kwizigidi ezibini zeedola.
Abaqweqwedisi ekugqibeleni babanjwa; Indoda egama linguDiamond Paul wabanjwa emva kokuba ebanjwe echitha imali ephawulwe kwimali yentlawulelo, kwaye iqabane lakhe (kunye negqwetha) uHeinz Joachim Ollenburg bazama ukubalekela eMexico, kodwa babuyela eJamani. Bachitha iminyaka esibhozo enesiqingatha entolongweni kwaye nasemva kokuba bephumile, bekukho imfihlakalo ekudala ikho malunga nento eyenzekileyo kwimali yentlawulelo. Kwakukho amarhe okuba i-Ollenburg yathatha uninzi lwayo, amanye amabali athi ibibekwe ebhankini laseSwitzerland, kwaye yayiyimfihlakalo engakhange isonjululwe ngaphambi kokuba babhubhe bobabini ngo-2017.
Le ntlekele ibinempembelelo ehlala ihleli kubazalwana abasele bengabucala, ubukhulu becala barhoxile kuluntu emva kwesi sehlo. Umfanekiso wokugqibela owaziwayo kaTheo owathathwa ngemvume yakhe wawungo-1971, kwaye amashumi eminyaka emva koko, wayigcina imfihlo yakhe-kunye nosapho-ngokusondeleyo.
Abazalwana baseAldi babedume kakubi ngokuthatha isigqibo
I-Albrechts yayihlala iyimfihlo, kwaye emva kokuxhwilwa kukaTheo baba bhetele ngakumbi. Ngoku ka UMgcini , UTheo akakhange avume nje kwaphela ukufota, kodwa waya nokubuya eofisini yakhe ngemoto exhobileyo, enyanzelisa ukuthatha enye indlela mihla le. Nanini na xa kufuneka uhambo luhlale ehotele, wayesoloko eqinisekisa ukuba unendlela aceba ngayo yokubaleka.
i-coke zero ilungile kuwe
UKarl, naye, wayeyimfihlo kakhulu, ehlala kwikhaya elifihlwe ngokupheleleyo emva kodonga lwethambeka. Ngoku ka isipili , wayengenamsebenzi wokuqhayisa okanye wokuzonwabisa; xa omnye wabaphathi bakhe wamenzela itheko lokuzalwa kwakhe iminyaka engama-90, intetho yakhe, iyonke, yile: 'Bendingafuni ukuba nize nonke, ndilambile kwaye ndiza kugoduka kungekudala.'
Bekukho inani leembeko imibutho eyahlukeneyo ebizama ukunika abazalwana base-Aldi, utsho Ingingqi , kwaye babesoloko bejikiswa. Xa u-Essen wayefuna ukuhlonipha usapho lwabo oludumileyo ngokunika igama isitalato emva kwabo kwaye banike indawo yabo yantlandlolo igama, bayilwa. Babengenabo ubukho beendaba, kwaye uKarl wenza ingxelo enye esidlangalaleni ngokubhekisele kwinkampani yabo- kwaye kwakungo-1953.
Abazalwana baseAldi babedume ngokungabekeki mali
URalph Orlowski / Getty Izithombe Kukho itoni yamabali angqina ukuba abazalwana baseAlbrecht babesebenzisa ubugwenxa obufanayo kubomi babo babusungula kwiivenkile zabo zeAldi. Ngaphandle kokuxabisa amawaka ezigidi, babengenamakhaya eeholide, kungekho jets zabucala okanye ii-yachts, (nge Ingingqi ), kungekho baqhubi, banxibe iisuti kwi-rack, kwaye imoto kaTheo ayithandayo yayiyeyeMercedes E-Class (nge isipili ). Ngoku ka Ezizimeleyo , UTheo wayedume ngokusebenzisa iipensile kanye ezantsi, kwaye Zombini Abazalwana babesaziwa ngokunyanzelisa ukuba zicinywe izibane ukuba abaziboni ziyimfuneko- abafuni kumosha umbane.
Ngo-1997, abazalwana bathenga iziza kumangcwaba kamasipala wase-Essen. Ngoku ka UMgcini , iiploti zime zingahoywanga kwaye zanda ixesha elide kangangokuba amangcwaba akhalaza kubo ukuba kukho into ekufuneka yenziwe. Ekugqibeleni, iilori zase-Aldi zavela zinezixhobo zokulungisa umhlaba, imithi kunye neentyatyambo. Kutheni kuthathe ixesha elide kangaka? Babelinde ukuba izityalo zithengiswe kwivenkile yabo.
Abazalwana baseAldi babeneendlela zolawulo ezahluke ngokupheleleyo
Ifoto nguScott Olson / Getty Izithombe Udliwanondlebe noKarl nephephandaba lesiJamani UFranffurter Jikelele , eyanikwa kungekudala ngaphambi kokuba asweleke, yakhanyisa ukukhanya kubazalwana abadale enye yezona ndawo zinkulu zokutya - kwaye ngekhe bahluke ngakumbi.
Thatha iindlela zabo zolawulo. UTheo wayenesikrokro rhoqo malunga nabasebenzi bakhe, kwaye wayesaziwa ngokungabi ngowokuqala eofisini kunye nowokugqibela ukuhamba, kodwa ngokuba nenxaxheba kwezona nkcukacha zincinci zokuqhuba ishishini lakhe. UKarl, kwelinye icala, wayeqinisekisa ukuba uqesha abantu abathembayo kwaye ebathuma. Iziphumo yayikukuba wayefuneka eofisini kusasa, kwaye wayezakuchitha iimvakwemini zakhe ekhaya nosapho. Umnyango wakhe wawusoloko uvulekile, kodwa rhoqo ngolwe-Lwesibini wayephuma aye kwigalufa, yedwa kwaye engaphazamiseki. Kwakubalulekile, wathi; Ndilidinga eli xesha, lo mgama, kwanolu xolo. Ndandinexhala lokuba ndiza kulahleka. '
Wayeyithanda uyilo, kwaye wayila ubeko kwezinye zeAldi ezigcina ngokwakhe. Wayehlala rhoqo e-Aldi kufutshane nasekhaya, kwaye wayecinga ngokuhamba kwakhe rhoqo kwiindawo ezahlukeneyo zeAldi 'kumnandi kakhulu.'
Ukuxolelwa okumbalwa kwabazalwana abaseke iAldi
Ngoku ka Ixesha laseIreland , UKarl Albrecht wayenale nto ayithethileyo ngemali: 'Ubutyebi buthetha into encinci kum, ngokungafaniyo nenkululeko nokuzimela okuziswa bubutyebi.' Kubo bonke ukungakhathali kwabazalwana, babekho ubutofotofo ababezonwabela ngabo - kodwa nkqu nabo babenento efanelekileyo. UKarl, umzekelo, wayenomdla golfer ukuba uthathe isigqibo sokuba eyona nto ayifunayo yayikukwakha ibala lakhe kunye nehotele. Ngale ndlela, wayengahlawuli iklabhu okanye iifizi.
ukuxuba isoda kunye neviniga
Nini UMgcini ipapashe i-obituary kaTheo, uluhlu lwezinto zokuzonwabisa kunye nexesha lokuzonwabisa abazalwana abelane ngalo bafunda kakhulu njengaye nabani na. Babekuthanda ukudlala igalufa, babelima iiorchid, yaye babeqokelela noomatshini bokuchwetheza. Kwaye KwiLizwe Bachitha ixesha elininzi- ngakumbi emva kokuthatha umhlala-phantsi e-Aldi- behlala kwisiqithi esikude kuNorth Sea. Isiqithi, iFohr, sizolile, sihle indawo kanye xa babetyelele rhoqo nguHans Christian Andersen, kwaye abazalwana babenendlwana apho (kufana nekhaya lakwaFohr eliboniswe).
Ukuthatha umhlala-phantsi kunye nokusweleka kwabantakwabo Aldi
Tobias Schwarz / Getty Izithombe UTheo usweleke ngo-2010, kwaye UMgcini uxele ukuba usomashishini oneminyaka engama-88 ubudala wayenengxaki yokugula ixesha elide kulandela ukuwa kakubi awayekuthathe ekhayeni lakhe. Wayehlile kwisikhundla sase-Aldi ngo-1993, kodwa njengomntakwabo, wahlala ekhuthele kwishishini kwaye ejonge indlela izinto ezihamba ngayo. Isikhundla sakhe sokungcwaba wambonisa ukuba ungumzalwana owayephethe igama lika-Aldi lolawulo lweendleko ezixineneyo, akukho ntengiso, kwaye akukho mali ichithwe kwivenkile yokuhombisa.
Ukusweleka kukaKarl ngo-2014, wayeneminyaka engama-94 ubudala, engowesibini esisityebi eJamani, kunye ne-35th esisityebi emhlabeni, uthi IWashington Post . Ngexesha lokusweleka kwakhe, wayengazange athathe umhlala-phantsi ixesha elide kwaphela - wehla nje njenge-CEO ye-Aldi South ngo-1994, kwaye wayeka isikhundla sokuba ngusihlalo wenkampani ngo-2002.
Abazalwana baseAldi babengabanikeli ngokufihlakeleyo kwisisa
URalph Orlowski / Getty Izithombe Abazalwana baseAlbrecht babenenye into efanayo: banikezela isahlulo esikhulu sethamsanqa labo kuthando ... ngokuzolileyo. Abazalwana, ewe, babeyimfihlo ngale nxalenye yobomi babo njengoko babenjalo ngayo yonke enye into, kwaye kutsha nje lilizwi lokunikela kwabo ngesisa.
UKarl wayengoyena mntu wayeqhuba isisa senkcubeko i-Elisen Foundation, utsho IWashington Post , Kwaye wanikela ngesisa kwiintlobo ezahlukeneyo zophando lwezonyango nge-Oertel trust yakhe-ngakumbi kuphando lomhlaza.
Ngoku ka isipili , UTheo wayengumxhasi oqhelekileyo weZiko lezoQoqosho kunye noMbutho, kwaye wanikela ngamanqaku angama-25,000 (kwaye kamva, inani elilinganayo elilinganayo kwi-Euro) minyaka yonke ukususela ekuqaleni kombutho ngo-1970. Baye kwathiwa bangasemva kweeprojekthi ezinkulu ezinje ngolwandiso olutsha kunye nezongezo kwiGoetheschule kaBredeney, kwaye babengumnikeli ophambili kwibhongo kaRuhr kwiKomkhulu leNkcubeko laseYurophu.
Kodwa bekukho iiprojekthi ezincinci, nazo. Xa beva ngegama lowasetyhini odinga uncedo lwezemali ukumvumela ukuba ahlale endlwini yakhe, bamnika imali ngenyanga. Enkulu okanye incinci, ubutyebi buka-Aldi buhambe umgama omde- enkosi kubazalwana ababini abaqala ubukhosi babo ngenqwelo encinci eyenziwe ngomthi.
