Imifanekiso kaGetty U-Aldi ebengasoloko enegama elihle njengeyona ndlela yokutya yaseMelika. Kwiminyaka, babonwa njengabaphantsi kunamatyathanga aziwa ngcono, kwaye uninzi lwaluthatha ukuba iindleko zabo ezisezantsi zikwathetha nomgangatho osezantsi. Kodwa mva nje, iAldi ibitshintsha izinto ngendlela enkulu. Bachitha iilebheli zabo ezingalunganga kwaye basebenza nzima ukuze babe yindawo yokuqala yokutya kwindawo yokuthenga kubathengi abaninzi baseMelika- kwaye iyasebenza.
Ngo-2017, U-Aldi ubhengezile Bebeceba ukuba ngoyena mntu uza kukhuphisana naye kwimarike yasevenkile yaseMelika. Ngexesha lokufika kwesibhengezo, babeneevenkile ezijikeleze i-1,600 kwilizwe liphela, kwaye isicwangciso sabo somdlalo sasiquka ukukhulisa oko ukuya kuma-2 500 kunye nokutyala imali ebiza i-3.4 yezigidigidi kwiinzame zangoku nezizayo zaseMelika. Ukutyhala kwimarike yaseMelika ngokuqinisekileyo akuyonto intsha; Inkampani yaseJamani yayiqale yafumana indawo kwilizwe labo ngaphambi kokuba isasazeke kulo lonke elaseYurophu, kwaye kukho imbali enomdla emva kwale ketana yase-US izayo.
Kukho isizathu sokuba kukho iibhokisi ezishelfini
Imifanekiso kaGetty Enye yezinto zokuqala onokuziqaphela xa ujonge iishelufa zeAldi kukuba imveliso isesezibhokisini. Ayisiyo eyonqenayo yabasebenzi, ichasene ngqo. Ukulunywa okungonakalisiyo Ndakhe ndabona emva kwekhethini, ngokuthetha oko, ndaza ndindwendwela iiofisi zaseAldi eIllinois. Ngokwabo, imveliso ithunyelwa kwiibhokisi ezingasebenziyo kuphela, kodwa ziyinxalenye yento ebizwa ngokuba yiprojekthi 'engabonakaliyo' ngokuyilwa ukuze idibanise nokupakisha kwemveliso. Endaweni yokuba nabasebenzi bachithe ixesha bevula iibhokisi kwaye beka imveliso nganye kwiishelufa, bayayivula ibhokisi bayifake lonto ezishelfini - iiyure zokonga kunye nemivuzo. Kwaye kuyimfuneko kubasebenzi; ngoku ka omnye owayesakuba ngumqeshwa we-AMA Reddit , Bekufuneka ukuba bakhuphe yonke impahla ngexabiso kwimizuzu engama-30. Akukho xesha konke konke!
Ushishino ngaphakathi ithi uya kubona ukupakisha ngokufanelekileyo kwenye indawo, nayo. Izinto ezingafakwanga ebhokisini- njengemveliso- zisongelwe iinyanda kwaye ubisi luthunyelwa kwangaphambili, konke kulungelelanisa inkqubo ukusuka ekufumaneni ukuya eshelufini ukuze uphume.
yinyama yenkukhu ka wendy
Baqhubeka nokugcina abasebenzi ubuncinci
Imifanekiso kaGetty Yiya nakweyiphi enye ivenkile yokutya, uyokubona abantu behleli kwii-checkout, abanye begcina iishelfu, kunye nabanye kwiikhawuntari ezichongiweyo. IAldi yahlukile, kwaye ngokwe izikhokelo zabo zokugaya , zine kuphela izithuba ezahlukeneyo abazizalisa kwivenkile nganye. Kukho umphathi wevenkile kunye nomqeqeshi oqeqeshwayo, kunye nomphathi weshifti kunye nomlingane wevenkile, onokwenza nantoni na ekusebenzeni kwirejista yemali ukuya ekubuyiseleni kwakhona iishelfu, nokucoca.
I-Aldi ayizukuvela malunga nezinto ezinje ngezabasebenzi kunye nezenzo zeshishini, ke uninzi lolwazi luvela kubasebenzi bangaphambili. Ngokweempendulo kwi Kanjalo , Ukugcinwa kubasebenzi kugcinwa kubuncinane benabantu abasibhozo kuphela ukuya kwabali-10 abaqeshwe kwivenkile nganye kwaye babini kuphela okanye abathathu basebenza nakuphi na ukutshintshwa okunikiweyo. Eli nqanaba liphantsi labasebenzi linokuba yinxalenye yesizathu sokuba bakwazi ukugcina amaxabiso asezantsi kakhulu.
Abasebenzi abayithandi loo nto
Imifanekiso kaGetty Ukugcina abasebenzi bonwabile yinxalenye ephambili yokuqhuba ishishini eliyimpumelelo, kwaye ukuba uya eAldi kwaye uqaphele ukuba wonke umntu ubonakala enoxinzelelo- ngakumbi xa ubabuza umbuzo- ayinguwe.
Ngaphezulu kwama-2 000 abasebenzi abaphonononge i-Aldi kwi Iglasi yangaphandle , kwaye sisiqingatha kuphela esinokucebisa ngokusebenza apho. (Iziphumo ezifanayo zinokubonakala nakwamanye amazwe, njenge Ayalend kwaye Ostreliya ). Kukho umgaqo oqinisekileyo kwinto abantu abayithethayo, nabo, kunye nabasebenzi (kunye nabasebenzi bangaphambili) besithi ngelixa umvuzo, izibonelelo, kunye namathuba zilungile, bahlala befumana ubunzima ekulinganiseni ubomi bomsebenzi kunye nobomi babo basekhaya, kwaye Abakhange bafumane iiyure ezaneleyo zokwenza imali abayifunayo. Uphengululo lwabasebenzi kwezinye iisayithi - ezifana Kanjalo - banobubele obuncinci. Ubungqina babo bathi u-Aldi kunye nabaphathi bayo banomdla kuphela kumanani eentlanganiso, basebenza ngexesha elininzi, kwaye bazalisa izabelo, becebisa ukuba ingaba yindawo elungileyo yokusebenza ... kodwa kuhlobo oluthile lomntu.
Kukho amaqhinga akhoyo okwenza ukuba ukuphuma kuphume ngokukhawuleza okukhulu
Ngoku ka Forbes , Ukuphuma kwe-Aldi kuhamba malunga neepesenti ezingama-40 ngokukhawuleza kunalezo zezinye iivenkile, kwaye ezo ziindaba ezimnandi ukuba ufuna ukungena, ukuphuma, nokugoduka (kwaye ngubani ongafuniyo?). Kukho izinto ezimbalwa abazibeke endaweni yokunceda ukugcina izinto zihamba, kubandakanya amabhanti okuhambisa ixesha elide ngokwaneleyo ukuze umntu omnye athule inqwelo egcwele ukutya kwaye abe nendawo eyoneleyo yayo yonke into.
Jonga ezinye zeemveliso, nazo. Uya kuqaphela uninzi lwazo luneebhakhowudi ezingaphezulu kwesinye - kukho iibhakhowudi ezininzi ngenxa yoko akukhathaleki nokuba umntu othwala imali uyithatha njani into, ikwisimo esifanelekileyo sokukrwaqulwa.
Ababizi kakhulu njengoko besenza ibango (kodwa zisabiza)
Imifanekiso kaGetty I-Aldi ibeka idumela labo kungekuphela nje kumgangatho, kodwa kwindlela abancinci ngayo kunabo bakhuphisana nabo. UAndy Prescott osuka Clark.com wenza umsebenzi obalulekileyo womlenze, efuna ukufumanisa ukuba ingaba i-Aldi iyile nto kanye bayithengisileyo. Kule meko, wayenomntu obanga ukuba babebiza ixabiso eliphantsi ngama-42 eepesenti kunabo bakhuphisana nabo. Kuninzi kakhulu, ke waya e-Aldi nase-Walmart, wafumana amagama egama lesizwe kunye nevenkile ezigcina izinto ezifanayo, kwaye wathelekisa amaxabiso.
U-Prescott ujonge uluhlu lweemveliso, kwaye xa ethelekisa igama likaWalmart namaxabiso entengiso eAldi, wafumanisa ukuba kukho ukonga iipesenti ezingama-41 eziza kuthengwa eAldi. Akukubanga! Kodwa ukuba ujonge ukugcina imali, uthenga iimveliso zevenkile ... ke wenza njani ezo thelekisa?
Ufumanise ukuba i-Aldi isabiza kancinane kunegama levenkile yaseWalmart, malunga neepesenti ezingama-20. Akukho pesenti ezingama-42, kodwa iselinani elibalulekileyo- kwaye kwihlabathi lanamhlanje, uninzi lwethu lubukele iipeni zethu apho sinakho.
Babiza idiphozithi ukusebenzisa iinqwelo zabo ngesizathu esihle kakhulu
Imifanekiso kaGetty Kuyaphazamisa oku, okokuqala xa usiya eAldi. Iqala ngeenqwelo: yintoni le nto, kwaye kutheni kufuneka ndihlawule ukuze ndiyisebenzise? Uya kuyifumana imali, ukuba nje ungummi olungileyo kwaye uyibuyisele inqwelo.
Kukho izizathu ezibini zedijethi encinci kwiinqwelo zokuthenga, kwaye ngokwe UMichael Roberto, uNjingalwazi woLawulo kwiYunivesithi yaseBryant , inento yokwenza nomgca wabo osezantsi. Xa abathengi bebuyisa iinqwelo zabo, u-Aldi akadingi kuhlawula omnye umntu ukuba ayenze.
Ziiyure ezivulekileyo kuphela
Imifanekiso kaGetty Iivenkile ezivulekileyo nge-24/7 zonke zingenanto nge-2 kusasa, oko kuthetha ukuba ungahamba ngenqanawa ngeendlela, ngomgca wokuphuma, nangaphandle komnyango ngexesha lokurekhoda. Awuyi kuyenza loo nto e-Aldi, nangona kunjalo, njengoko zivulekile kuphela ngexesha leeyure eziphezulu. Oko kuthetha ukuba iivenkile ezininzi zivulekile nge-9 kusasa, kwaye zivaliwe ngo-8 okanye ngo-9 ebusuku.
Njengezinto ezininzi ezenziwa nguAldi, oku kukugcina imali. Ngoku ka Izicwangciso-mali, Inc. Iprofayile e-Aldi, ukuhlala uvulekile kamva kuyakubiza ngaphezulu kwimivuzo nangaphezulu, kwaye akukho nzuzo yaneleyo yokwenza ezinzulwini zobusuku ukwenza oko kufaneleke.
Kwaye, ngaphambi kokuba uqhankqalaze kakhulu, khumbula ukuba u-Aldi usengumtya waseYurophu. Amaxesha okuvala kwangoko awanantsingiselo eYurophu, kulindeleke njalo. Nokuba iivenkile ezinkulu zokutya zifana Tesco , Dunnes , nkqu I-Waitrose bepakisha ukuya kugoduka ngeloxesha.
Abanye abantu abanethamsanqa banokufumana ukutya kwabo
Imifanekiso kaGetty Nge-Agasti ka-2017, u-Aldi wabhengeza ukuba bayasiphumeza isicwangciso sokujoyina i-craze yokuhambisa ukutya, ukuqala nge-Dallas, e-Atlanta nase-Los Angeles. Ngoku ka Ukutya newayini , ezo yayiziidolophu zokuqala ezikhethiweyo ukubona indlela abathengi base-Aldi abaphendula ngayo kumbono wokuba banga-odola ukutya kwabo I-Instacart kwaye loo myalelo uhanjiswe ngqo eminyango yabo. Yinto enokusindisa ubomi kwiintsapho ezixakekileyo, kwaye yintengiso ekhulayo.
I-Aldi sele idale amaza ombane abukhali xa bethatha iindawo ezinkulu zevenkile ezinkulu kunye neebhokisi ezinkulu, kwaye ngoku, bajonge kwenye iGoliyathi: iAmazon. Xa iAmazon yafumana ukuTya okuPheleleyo, baba ngabona badlali baphambili kwinkonzo yokuhambisa ukutya, kwaye isithethi se-Instacart uDacyl Armendariz uthi kufuneka itshintshe. Esi sibhengezo sifike sachaza ukuba inkonzo izokwanda ukuya kufikelela nakwizixeko ezininzi- kwaye sele bekhulile bebandakanya iChicagoland- kodwa ngubani onokuthi afumane inkonzo elandelayo uhlala eyimfihlakalo.
Babangele ingxwabangxwaba ngoomatshini babo bokufuna ukutya
NgoNovemba 2010, Ijelo lokutya baxela ukuba amakhulu eivenkile zaseAldi ngaphesheya kweJamani zazidala impikiswano enkulu. Ngokuka-Aldi, oomatshini babo bokubhaka ngaphakathi evenkileni baya kutshica iiroll ezisanda kubhakwa, zenziwe ukuba zi-odolwe, kwimizuzwana embalwa. Ngelixa u-Aldi ebanga ukuba oomatshini 'yinto entsha kwezobuchwephetsha,' i-Bakers 'Confederation yaseJamani ithi iyadelela kwiinkulungwane zeli lizwe zesiko lokubhaka.
Umbutho uye phambili, esithi u-Aldi wayexoka ngokungqalileyo malunga nendlela esisonka esibhaka-bhe ngayo. Ngexesha uAldi nababhaki bedibana enkundleni ngo-2011, I-DW ithi kukho i-1,770 yamabali e-Aldi Sud axhotyiswe ngomatshini. Yade yaya kwinqanaba apho iinkundla zayalela u-Aldi ukuba abavumele bahlole oomatshini kunye nentlama eluhlaza ... kwaye u-Aldi wathi hayi.
U-Aldi uthe bakhusela iimfihlo zorhwebo, ngelixa i-Bakers 'Confederation ithi icacile' [...] banento abayifihlayo. ' Baye babanga intengiso engeyonyani kwaye batyhola uAldi ngokukhangela kwizithako.
Kukho iiAldis ezimbini ezahlukeneyo
Imifanekiso kaGetty Namhlanje, kukho iinkampani ezimbini ezahlukeneyo: IAldi Nord kunye neAldi Sud, okanye uMntla noMzantsi . Ngama-1960, uTheo noKarl Albrecht babengavumelani malunga nokuba bazakuvumela iivenkile zabo ukuba zithengise okanye hayi imidiza . Beza nesisombululo esothusayo, kwaye endaweni yokulalanisa, bahlulahlula inkampani phakathi. Kukho umgca obaleka ujikeleze iJamani- eyaziwa njenge 'Aldi ikhweyitha' - kwaye uTheo uthathe umntla ngexa uKarl esiya emazantsi. Uyawubona umahluko ngokujonga ilogo: I-logo ye-Nord sisiseko esiluhlaza okwesibhakabhaka nomhlophe, ilogo yeSud iorenji kunye noluhlaza okwesibhakabhaka. Ngu-Aldi osemazantsi onomdla, kwaye xa kwafika ixesha lokuba sandise kwihlabathi liphela, loo mazwe ahlulahlulwa, nawo. Iivenkile kwiindawo ezinje nge-UK, i-Ireland, ne-Australia zonke ziyi-Aldi Sud, ngelixa uthenga e-Aldi Nord ukuba uya eFrance okanye ePoland.
Kukho inkqubo yovavanyo olungqongqo lweemveliso
Imifanekiso kaGetty Kuba i-Aldi izakhele igama ngokufikeleleka, kulula ukuyidibanisa nemveliso enexabiso eliphantsi. Kodwa umbono wobulunga bawuthatha ngokungathí sina, kwaye ngo-2013 bamema Umnxeba kwikomkhulu labo. Kwakuqala ukuba 'umntu wangaphandle' avunyelwe ukuba angene kuloo minyango.
uhlobo lweetshokholethi
IAldi ineqela elipheleleyo elisebenza ekhitshini labo lovavanyo, kwaye bayayilandela imigaqo-nkqubo engqongqo. Abathengi bemveliso bajoyina ikhitshi yovavanyo kabini ngemini, isampulu malunga nokutya okungu-180 veki nganye, kwaye uzame imveliso nganye amaxesha angama-30 ngaphambi kokuba ifike kwiishelufa zika-Aldi. Azikenziwa okwangoku-baphinde bavavanye yonke imveliso ubuncinci kube kanye ngonyaka, kwaye ngalo lonke ixesha xa omnye wabo ekhuphisana nabo esungula imveliso efanayo, eyabo ibuyela ekhitshini lovavanyo. Kwindawo yokuphekela kuvavanyo, iindleko azithathelwa ngqalelo konke-into inokuba yexabiso eliphantsi, kodwa bayanyanzelisa ukuba ilungile. Nje ukuba imveliso ihlangane nokuvunywa kwekhitshi yovavanyo, kuya kufuneka ilinganise imigangatho yabalawuli abalawulayo baka-Aldi ... kwaye emva koko, ekugqibeleni inikezelwa kubathengi.
Bayisusile imibala engeyiyo eyokufakelwa, iioyile ezinehydrogen, kunye neMMSG kwiimveliso zabo zeAldi
Imifanekiso kaGetty Ngoku kunakuqala, siyazazi izongezo ekutyeni kwethu, kwaye ngo-2015 u-Aldi wabhengeza ukuba abasayi kuphinda benze okanye bathengise iimveliso ezinezithako ezithandabuzekayo.
Ngesibhengezo (nge Umthengi ), baqinisekisile ukuba abasazithengisi izinto ngeoyile ye-hydrogenated, imibala yokufakelwa kunye neyokufakelwa, okanye ukongeza i-MSG. Ngokuka-CEO u-Jason Hart, malunga neepesenti ezingama-90 zeemveliso ezithengiswa e-Aldi zezabo, ngoko ke oko kubanika ulawulo olomeleleyo kwizithako ezikukutya abakuthengisayo. Kwaye, ukuba awukawuboni umohluko okwangoku, awuyi kuwubona. Abakhange babhengeze de kube sele bewenzile.
Ubudlelwane obungaqhelekanga phakathi kweAldi kunye noMrhwebi uJoe
Imifanekiso kaGetty Kukho lilizwe elinye kuphela Apho iAldi Nord kunye neAldi Sud zabelana ngeziqwenga zepie yokutya, kwaye ikwelo laseMelika. Ngekhe uyazi, nangona kunjalo, kwaye kungenxa yokuba iAldi Sud- kunye nelogo yayo eluhlaza okwesibhakabhaka kunye neorenji- yenza ishishini njengeAldi, kunye neAldi Nord iya kwelinye igama: iTrader Joe's . Intoni? Umothuko, siyazi! Kodwa jonga ngakumbi, kwaye iya kuba sengqiqweni. Umrhwebi uJoe Inguqulelo yaseMelika yeAldi. Kukho ezinye zezinto onokuzibona kwivenkile yaseYurophu, njengokubeka imali ezantsi ukurenta inqwelo (ewe, uyibuyisa), abasebenzi abangayiphathiyo into yakho, kunye Ukuxhomekeka kwiingxowa ezinokusetyenziswa kwakhona. Kodwa ezinye izinto zihlala, ngakumbi iilebheli zabucala kunye nokusilela okuqinisekileyo kwentengiso. Ngoku konke kuyavakala, akunjalo?
Uya kubona iAldi kwaKohl
Imifanekiso kaGetty Yintoni abafana ngayo uAldi noKohl? Ngokuqinisekileyo, akukho nto, xa uqala ukuyibona, kodwa ngo-2018 kwabhengezwa ukuba ooKohl bazakuqala ukuthoba indawo ezivenkileni zabo ukuya eAldi.
Iqale xa iivenkile ezingama-300 zikaKohl zavuselelwa ukukhulula isithuba esiza kuba sisinikezelo kumaqabane kwilinge lokunyusa ukugcwala kunye neenzuzo, kwaye i-Aldi yayilukhetho olusengqiqweni. Kwelinye icala, ukujika indawo engenamsebenzi kwiKohl ibe yinzuzo, kwaye ibavumela bobabini ukuba bathathe imipu kukhuphiswano-ngakumbi ekujolise kuko. Ngokubhekisele kwiAldi, bajolise ekwandiseni uhlobo olufanayo lwemigca yemveliso abathengi bakaKohl bafuna-ukhetho olutsha kunye nokutya okufanelekileyo kwaseYurophu. Forbes Ubambiswano luyinxalenye encinci yezicwangciso zokwandiswa kwe-Aldi yase-US, kodwa oko kungabanika amandla amakhulu ngokwakha ukuthembeka njengevenkile ehloniphekileyo.
Inkqubo iya kuqala kwiivenkile ezili-10 kuphela, kwaye I-CNBC ithi inamandla okuphumelela kuwo omabini amacala.
Konke malunga nokulula kunye nokuzonwabisa
Imifanekiso kaGetty U-Aldi akabavumeli abasebenzi babo ukuba bathethe noonondaba, kodwa xa umphathi wengingqi uDieter Brandes eshiye i-Aldi, waba ngumbhali- kwaye waqala ngencwadi etyhila isicwangciso seshishini sika-Aldi. NgokukaBrandes, ifilosofi yabo yokugcina izinto zilula isishwankathelo igama elinye: verzicht. Akukho nguqulelo ngqo yesiNgesi, kodwa Ixesha laseIreland ithi ngumdibaniso 'wokwenza ngaphandle' kunye 'nokuncama.' IBrandes ithi iyabila ukubeka usukelo kunye nokususa yonke into, nokuba sisixa esikhulu sedatha yokuthengisa abathengisi abaninzi bayayisebenzisa- kunye namashumi amawaka eemveliso ezongezelelweyo.
Abanini bezigidigidi base-Aldi benza oko bakushumayelayo, nabo. UTheo Albrecht wayesaziwa ngokusebenzisa iipensile ezantsi kwi-nubs, kwaye IWashington Post uthi omnye owayesakuba ngumqeshwa ukhumbula ukugxekwa ngumnini ngokusebenzisa iphepha elalityebe kakhulu kwaye ngenxa yoko, inkcitho. Xa abazalwana baseAlbrecht bathenga iindawo zabo zokungcwaba emangcwabeni kamasipala, ngokuka UMgcini , yashiywa ngokufanelekileyo. Bathumele iitraki ezimbalwa zika-Aldi ezizele zii-rhododendrons kunye namatyholo ukucoca amangcwaba ... kodwa kuphela xa amahlahla ethengisa.
