Ifoto nguSean Gallup / Getty Izithombe Ke uyathandana Aldi Ukuzibophelela kwabo ekuxoxeni malunga nebrand brand kunye namava angahambiyo. Uyakuthanda ukuba bazibeke bodwa kwamanye amatyathanga ngokungaze banikele iingxowa zeplastikhi ezisebenzisa kanye . Kubonakala ngathi i-Aldi ayinakwenza nto iphosakeleyo, akunjalo? Hayi ngokukhawuleza. I-Aldi inokuba yindawo yokuthenga enokuthi ibalwe kunye negcisa lokufumana ifa lokutya, kodwa oko akuthethi ukuba yonke imbali yenkampani ibiyibhedi yeeroses. Sikuthiyile ukugqabhuka ibhabhu yakho, kodwa iAldi inamabala amnyama ambalwa kumda wayo wexesha. Khange uyicinge le nkampani yezigidigidi yeedola ephumelele i Ivenkile yokutya eYurophu, e-Australia, nase-United States benze njalo ngaphandle kokwenza iimpazamo ezimbalwa apha endleleni, akunjalo?
Iphantse ibe yinto engenakuphepheka ukuba inkampani enkulu kwihlabathi liphela izakuba namaxesha ambalwa-angalunganga kwimbali yayo. Ngelixa ezinye zeephupha ezibi ze-Aldi ze-PR ngokuqinisekileyo ziyimpazamo yazo, abanye ngokubanzi babengekho kulawulo lwabo. Okwangoku, ezi manyundululu kunye neendlela ezingafanelekanga zeshishini ngokuqinisekileyo ziziganeko ezithi ikhonkco lokutya laseJamani alifuni kuphinda nanini na, okanye ngalo lonke ixesha. Ukusuka kwiimveliso eziyinkohliso, ukuya kwimiba yezabasebenzi, kwanokubulala, nazi ezona hlazo zinkulu u-Aldi azifumene esongelwe kuzo.
Ngamanye amaxesha iibhanana zazo zinesithako esifihlakeleyo
Ifoto nguOdd Andersen / Getty Izithombe Amashishini athengisa iziyobisi aya kusebenzisa naziphi na iindlela eziyimfuneko ukufihla imithwalo yawo engekho mthethweni kwaye ayisiyonto ingaqhelekanga ukuba ukuthunyelwa kokutya kubekhona isetyenziselwa ukuthubelezisa icocaine. I-Aldi igqibile ngeebhanana zisetyenziselwe ukurhweba ngabantu ngokungekho kwezi zimbini, hayi izihlandlo ezibini, kodwa ubuncinci izihlandlo ezithathu.
Kwi-2014, inkampani yafunda ukuba i-140 kilos icocaine yafihlwa phakathi kwesitokhwe sebhanana. Kwathi ngo-2015, kwenzeka into enye kwakhona xa iibhanana ezipakishwe ngecocaine zithunyelwa kwiivenkile ezinkulu ezili-14 zeAldi ezijikeleze iBerlin- ezixabisa malunga ne- $ 16 yezigidi. Ngelo xesha, i-cocaine engama-386 ye-kilo yayilelona sixa sikhulu sithathiweyo kuwo nawuphi na umsebenzi esixekweni. Ukuhanjiswa kwakuyizitapile ezincinci, nangona kunjalo, kwinto eyayiza kubonakala kwindawo yokulayisha ka-Aldi ngo-2019.
Iivenkile ezintandathu zeAldi eRostock, eJamani zafumanisa ngo-Epreli 2019 ukuba iibhanana zazo ziqulathe phantse isiqingatha setoni yecocaine enexabiso elimalunga nezigidi ezingama-28 zeedola. Kuyacaca ukuba yayiyintloko yenkampani, kwaye isithethi se-Aldi saqinisekisa ukuba ukuthunyelwa kwebhanana okuvela eLatin America kuchaphazele iziko lolungiselelo kunye namasebe amaninzi eevenkile - nangona ezinye iinkcukacha bezinganikwanga. Ngelixa u-Aldi khange ndiqinisekise into ebicwangcise ukuyenza ngeebhanana, mhlawumbi kukhuselekile ukucinga ukuba azithengiswanga ngexabiso lesaphulelo kuluntu.
Baye batyholwa ngokuxhasa ngemali inkqubo yaseNyakatho Korea
UDaniel Leal-olivas / Getty Izithombe Ke nantsi iseti engaqhelekanga yokuchaphazeleka malunga nexabiso lentengiso yokutya yaselwandle oyithengayo e-Aldi. Isenokuba yinkxaso mali yezixhobo zenyukliya zikaKim Jong-un. Kulungile, iintonga zakho zentlanzi zingakhokelela kwimfazwe yenyukliya. Ngokuqinisekileyo, akukho sidingo sokuya kwindawo yokuhlala ibhombu okwangoku, inzima ngakumbi kunaleyo ...
Njengazo zonke izinto ezininzi abantu baseMelika abazithengayo, ukutya kwethu kwaselwandle okuninzi kuvela e-China. Ukuze kuncitshiswe iindleko, amaTshayina avelisa ukutya kwaselwandle aqeshe inani labasebenzi baseNyakatho Korea abathi bona banikezele kangangeepesenti ezingama-70 zomvuzo wabo kurhulumente waseNyakatho Korea. Ke, ukutya kwaselwandle okuthengiselwa iAldi kunye neWalmart emva koko kuthengwe ngabantu baseMelika kunokuba, ngendlela engaqhelekanga, ngokungazi Ukuxhasa iNorth Korea imali yenkqubo yabo yophuhliso lwemijukujelwa. Lulwaphulo-mthetho olwenziwayo kwimveliso eyenziwe ngamaKorea aseMntla ukuba angeniswe e-United States, kodwa oko akuthethi ukuba ayenzeki ngenxa yenani elipheleleyo leentlanzi ezipakishwe kwaye zithunyelwa ngaphandle. Kuqikelelwa ukuba iNyakatho Korea ingazisa i- $ 500 yezigidi ngonyaka ngokubolekisa abasebenzi bayo e-China.
Ngaphandle kokunceda kwinkqubo yemikhosi yaseNyakatho Korea, abasebenzi baseNyakatho Korea basebenza kwinto ebizwa ngokuba 'yimeko yobukhoboka banamhlanje'. Impikiswano ngokuqinisekileyo ayenzi ukuba i-Aldi ibonakale ilungile kwaye uqhankqalazo Bade babekwa ngaphandle kwevenkile ezinkulu zaseAldi bayibiza ngokuba 'kukungcatsha kokugqibela kokuthemba kwamaMelika.'
Amabango okuphathwa gadalala kwabasebenzi abeke eluntwini kakubi
Ifoto nguScott Olson / Getty Izithombe Abasebenzi baseAldi bakhalaze malunga noku iimeko zokusebenza ezinzima ngaphambili, kodwa lelinye ibhola yonke yokubanga ukuba ingqesho yakho kwinkampani yayingumsebenzi wamakhoboka. Ngo-2017, abantu ababini baseKorea bathi ngelixa besebenza kwivenkile yase-Aldi e-Australia, 'baphathwa njengamakhoboka,' kwaye uhlawule kancinci kwinto yemali ababesebenze ngayo.
U-Youngpil Ko no-Gyeongho Oh bathi baqeshwe kwivenkile eseBrisbane kangangeeveki ezintlanu, kwaye bakhulula iipelethi ngexesha lokushiya iiyure ezili-10. Inkampani eqesha abantu ibonelela ngeendleko zothutho, ezikhutshwe kwintlawulo yamadoda, kodwa uKo no-Oh bathi i-5 000 yeedola etyalwe kubo ayikaze ihlawulwe. Kungenxa yokuba la madoda ayeqeshwe kwinkampani yabasebenzi kwaye hayi ngqo nge-Aldi, kwakunzima ngakumbi. Ngokuphathelele kwindima ka-Aldi kwisikhalazo, inkampani iphikisiwe ikakhulu amabango kodwa athi uphando luyenziwa kwaye 'luthatha nzulu zonke izityholo zokuziphatha gwenxa okunxulumene neekhontraktha zethu ...'
Ayisibagcini nje babasebenzi abathe benza amabango okuphathwa gadalala ngu-Aldi, kodwa nabasebenzi abenza iimveliso zayo. Inkampani yahlaselwa ngumlilo ngo-2017 emva kwezityholo ukuba abasebenzi base Bangladeshi abenze iimpahla ezithengiswa kwivenkile ezinkulu behlawulwa 'intlupheko.' Ummeli we-Aldi uthe ababoneleli bakhe kufuneka bathobele 'imithetho yesizwe kunye nemigangatho yentlalo ka-Aldi kwimveliso.'
Umahluko phakathi kwe-mayo kunye ne-whip engummangaliso
Baye batyholwa ngolwabiwo lwenkcubeko
Twitter Ngelixa imithombo yeendaba kwezentlalo isenokuba ivule umda omtsha wokuba iimveliso zifikelela njani kubathengi bazo nakwiimveliso zentengiso, inezithintelo ezinkulu nazo. Nawuphi na umkhiqizo omtsha ophuma kraca kwezi ntsuku kukugwetywa kwimidiya yoluntu kunye ne-hoo-boy, ngaba amajelo eendaba ezentlalo akhe agwebe kabukhali.
NgoMeyi 2019, U-Aldi ubhengezile ukuba ezinye iivenkile zayo zaseYurophu bezizakuphatha iiplanga zeesoseji ezimile isikwere. Injongo yayikukuthintela iisoseji ezinesilinda ekuqengqeleni ipleyiti okanye kwisandwich yesidlo sakusasa. Ivenkile yokutya yade yagqiba ekubeni ibabize ngokuba 'ziisoseji' ukuba zihle. Ayinabungozi ngokwaneleyo, akunjalo?
Hayi. Imithombo yeendaba zentlalo yakhawuleza yatsibela i-Aldi kwaye yathi inkampani ithatha ikhredithi kwisikwere saseScotland sesorine sausage. Abanye abantu abanomsindo bade bayigculele inkampani ngolwabiwo lwenkcubeko. Zininzi bantu Kwi-Twitter nayo utyhola uAldi yokubanga ukuba 'bayile isoseji yesikwere,' nangona kunjalo Itwitter ka-Aldi ayenzi naliphi na ibango elinjalo.
Iindaba ezahlukeneyo ibanjiwe Imvelaphi yemidiya yoluntu kunye nomkhuphiswano ka-Aldi ULidl uthathe umfanekiso kubo. Mhlawumbi u-Aldi kufuneka anamathele kwiisoseji ezijikelezayo ukusukela ngoku.
Ukubulawa esidlangalaleni kwabashiya abathengi bothukile
Ifoto nguGeoff Caddick / Getty Izithombe Kuluhlu lwezinto ezinokubangela ukuba umthengi angaze abuyele kwindawo ethile yeshishini, ukubulala kusenokwenzeka ukuba kuphezulu kakhulu phaya phezulu. Abathengi kwivenkile yaseAldi eMantla Yorkshire, eNgilani ngelishwa babenjalo amangqina akhohlakeleyo kwaye ngokungathandabuzekiyo ulwaphulo-mthetho olunegazi olwenzeka kwiintsuku nje ezine ngaphambi kweKrisimesi ngo-2017.
UJodie Willsher, ochazwe ngomnye wabalawuli bevenkile 'njengomntu othandwa kakhulu nothandwayo,' wayengumama ongatshatanga kunye nomqeshwa no-Aldi xa uNeville Hord engena evenkileni wamhlaba phambi kwabaxumi. U-Hord wayekrakra ngokwahlukana kwakhe nonina kaWillsher kwaye wamtyhola uJodie ngokwahlukana. Kuxelwe ukuba wayecebe uhlaselo iiveki, eqokelela iimela, izembe, kunye nomnqamlezo ngenjongo epheleleyo yokwenza ukubulawa koluntu ukwenza 'eyona ntlungu iphambili, uloyiko, ukothuka kunye nokwenzakala.' Wagwetywa iminyaka engama-27 entolongweni.
Ngelixa ukubulala kwakungekho siphoso sika-Aldi, ulwaphulo-mthetho olothusayo aluzange lulunge kwishishini kwaye into enjalo inokushiya abathengi ngokungazithembi kwaye ibathumele befuna ivenkile entsha yokutya.
Baye batyholwa ngokuhlola abasebenzi
Ifoto nguScott Olson / Getty Izithombe Ukugcina iso kwintsebenzo yomqeshwa yenye into, kodwa ukuyifaka ngasese iikhamera zevidiyo ezifihliweyo kumagumbi atshixwayo abasebenzi angaphaya komgca. Ngo-2013, Iindaba zaqhekeka ukuba umcuphi wevenkile owayeqeshwe ngu-Aldi ukuba abeke iliso kwabo bathebayo wayalelwa ngabaphethe iivenkile ukuba baye kuhlola abasebenzi base-Aldi.
'Bekufuneka nditsho ukuba umqeshwa ebesebenza kancinci kancinci, esenza into ethandanayo, kwaye eveze ezinye iinkcukacha zabucala ezinje ngemeko yezemali,' umcuphi wevenkile okhethe ukungazichazi igama utshilo .
U-Aldi akazange avume kwiimpimpi, kodwa ngandlel 'ithile wayeziphika izityholo zakhe. Ngelixa inkampani yayisithi ukuhlola okunjalo akuzange kuyalelwe, umcebisi odibeneyo we-Aldi wathi 'ayiyonyani' into yokuba iisuphavayiza ezithile evenkileni zenze iqhinga lokuhlola abasebenzi.
Ngelishwa, eli bango yayingekuphela kwento eyayijongwa ngabaphathi be-Aldi ngokufihlakeleyo ebantwini. Kunyaka ophelileyo, kwavela ingxelo yokuba kwezinye iivenkile zase-Aldi eJamani, abaphathi babesebenzisa iikhamera zevidiyo kungekuphela nje ukubeka esweni abasebenzi, kodwa ukukroba iilokhwe zabathengi ababhinqileyo. Inkqubo ye- inkampani ithe ukuba ezo zenzo zazingavumelekanga kwaye 'iziphumo zoqeqesho ezifanelekileyo' ziya kwenziwa.
Enye yeemveliso zabo zasekhitshini inokuba nenqanaba eliyingozi lelothe
UMat Cardy / Getty Izithombe 'Mmm, zizinto ezihlaziyayo ezikhokelela emanzini am omkhenkce,' akukho mntu wakha wathi. Impompo yasekhitshini i-Aldi yabangela isiphithiphithi e-Australia xa iiyunithi ezingama-12,000 zemveliso eyayithengiselwe uluntu kamva yabhengezwa inokuba yingozi ngenxa yokuphakama amanqanaba okhokelo emanzini okusela.
Umcimbi yayikukuba Aldi ithe itephu yohlobo lweKhaya elilula yayikhuselekile, kodwa iKhomishini yoKwakha kunye nezoKwakha yaseQueensland ithe uvavanyo lutyhila iimpompo eziqulethwe ukuya kumaxesha angama-21 elona nani liphezulu livumelekile lokukhokela. Ngokwendalo, u-Aldi waya kwezokuzikhusela, bazenzela olwabo uvavanyo lwempompo, kwaye bayibona ikhuselekile. 'Uvavanyo oluninzi lwempompo yokuxuba yasekhitshini yasekhaya yaseAldi evulekileyo ityhile iziphumo ezingahambelaniyo kwaye ngenxa yokungaqiniseki indawo yeQBCC malunga nokhuseleko lwezi mpompo ihlala ingatshintshanga, utshilo isithethi seQBCC.
Amagosa ezempilo anjengoBrian Gulson we-National Health and Medical Research Council yase-Australia abize amanqanaba akhokelayo 'ngaphezulu kwezikhokelo zamanzi' kwaye acebisa ngokuchasene nokuwasebenzisa. 'Andizukusebenzisa amanzi akulempompo,' wongeze watsho u-Ian Rae, uprofesa wekhemistri kwiYunivesithi yaseMelbourne.
IAldi kunye neQBCC bazamile ukusebenza kunye kuvavanyo lwempompo, kodwa ukusukela ngoSeptemba 2018, bebenjalo andikwazi kuvuma kuvavanyo lokugqibela lwemveliso.
Ngaba iiapile zine-caffeine
Babetyholwa ngokukhuthaza imveliso yobuhlanga
Iifoto ze-Afp / i-Getty Ayizizo iisoseji zesikwere zika-Aldi kuphela ezibuyisele umva kubo, kodwa ii-T-shirt zabo zokubhiyozela uSuku lwase-Australia ngokunjalo. Ngo-2014, u-Aldi uthathe isigqibo sokwenza ukuba ziziphi iimveliso kwihlabathi liphela ezenza nanini na apho ilizwe linekhefu lesizwe eliza liza-lixhase ngalo. Ivenkile yokutya yathengisa uthotho lwee-T-shirts ezaziza kufumaneka kwiivenkile zayo zase-Australia ezadityaniswa noSuku lwase-Australia (uhlobo olufana nosuku lwe-Independence eMelika).
Isikipa esinye ngokukodwa asihlali kakuhle ngakumbi nge-Twitter, nangona kunjalo, kwaye kwakungekho kudala ngaphambi kokuba abantu babe njalo ukubiza Ihempe ka-Aldi 'ngobuhlanga' kwaye inyanzelisa ukuba isuswe ezishelifini. Ihempe ekuthethwa ngayo ibhalwe 'Australia Est 1788.' Abagxeki baka-Aldi bathi ihempe ayibakhathalelanga abemi bomthonyama ababehlala kwilizwekazi kwakude kudala ngaphambi kokuba iBrits ibonakale. Njengazo zonke ezinye iingxwabangxwaba kumajelo eendaba ezentlalo nangona kunjalo, abanye baphikisa ukuba ukudubula kwakungeyonto ingaphaya kokunyanzelwa kwePC. Nokuba kunjalo, u-Aldi wasusa ihempe kwaye wakhupha ingxelo, esithi, 'IAldi Australia ifuna ukuba abathengi bayo bazi ukuba ibeka uluntu neminqweno yabo phambili.'
Abathengi bebengonwabanga ngenyama yehashe kwiimveliso zabo
Ifoto nguScott Olson / Getty Izithombe Nokuba ziphi na iinkomo kunye namahashe zombini zizilwanyana ezinamanqina, abantu ngokubanzi bathanda ukuba neentloni ekutyeni le yokugqibela. Ke xa abathengi belahlekiswa ekukholweni ukutya okubandayo abakuthengayo kuqulethe iipesenti ezili-100 zenyama yenkomo, xa eneneni iyinxalenye okanye yonke inyama yehashe, kulungile ... abantu abonwabanga.
Ngo-2013, zaqhekeka iindaba zokuba iAldi, kunye nenye ivenkile yase-UK amatyathanga , Bafumene inyama yehashe kwinkomo yabo. Kwimeko ka-Aldi, yayiyinyama yabo eqingqiweyo ye-lasagna kunye ne-spaghetti bolognese- hayi nje kancinci inyama yehashi nokuba yeyiphi. Uvavanyo lwenziwa kwiimveliso eziveze ukuba inyama yenkomo yomkhohlisi yayiphakathi kwe-30 ne-100 yepesenti yehashe. I-Aldi yayiphantsi kwengcinga yokuba yayithenga inyama yayo yenkomo kubaxhasi eFrance nase-Ireland, nangona kunjalo, kwakungekho njalo. Ekugqibeleni inkampani yafumanisa ukuba loo nyama yomgunyathi yayivela eRomania.
'Ayamkelekanga kwaphela kwaye njengezinye iinkampani ezichaphazelekayo, siziva sinomsindo kwaye sidanile ngumthengisi wethu, utshilo isithethi se-Aldi. 'Ukuba ileyibhile ithi yenkomo, abathengi bethu balindele ukuba ibe yeyenkomo.'
Inyama (leyo ayizange ithengiswe eMelika ) bekholelwa ukuba ikhuselekile ukuba ingasetyenziswa, kodwa abathengi basakhuthazwa ukuba babuyisele iimveliso kwivenkile abathenga kuyo. Ngelixa u-Aldi engazange aqinisekise ncam ukuba ingakanani inyundululu yenyama yehashe- echaphazele abanye abathengisi - yababiza, I-BBC iindaba kuqikelelwa ukuba iindleko zovavanyo kunye nokuthengisa okulahlekileyo kube kwizigidi, ndingasathethi ke ngabathengi abanentloni ababeshiyeke kwisikhalazo.
Abasebenzi babamangalele ngokubiwa kwemivuzo
Isimangalo sokubiwa kwemivuzo asikaze silunge kumqeshi kwaye sinokuxabisa izigidi zeedola ukuzicoca. Abasebenzi baseCentral New York Aldi baxhase ityala lonke xa betyhola ivenkile yokutya umvuzo ongahlawulwanga ngo-2016 kwaye bathatha amanyathelo asemthethweni ukuqinisekisa ukuba bayayifumana imali abaziva ukuba uAldi uyabatyala yona.
Okona kutya kulungileyo kwiindleko
Ityala eliveliswe u-Aldi ngabaphathi bevenkile babanga ukuba benza imisebenzi efanayo neyabasebenzi bevenkile ezigcina iiyure, kodwa abo basebenzi bafumana umvuzo wangaphezulu. Ngeli xesha, abaphathi beevenkile babesebenza iiyure ezingama-60 ukuya kuma-70 ngeveki kwaye befumana umvuzo ophakathi we-80,000 yeedola ngaphandle komvuzo wexesha elongezelelweyo. Iindaba zetyala lasasazeka kubasebenzi base-Aldi baseMelika kunye nabasebenzi abangama-360 ekugqibeleni basayina njengabaxhasi.
Ngelixa u-Aldi wayeqale wathi akunyanzelekanga ukuba ahlawule abaphathi bexesha elongezelelweyo, kunzima ukuba inkampani ingabahoyi abasebenzi abangama-360 abangonelisekanga, kwaye ngo-2019 u-Aldi uvumile ngesivumelwano. Ngokupheleleyo, u-Aldi walungisa ityala kwi-9.8 yezigidi zeedola kunye nabanye abaphathi beevenkile abafumana imali engama- $ 20,000 kwimbuyekezo yangemva.
Nantso intlawulo yexesha elongezelelweyo kunye nesifundo uAldi ngokunokwenzeka angasoze asilibale.
Umthengi wabamangalela nge-burger eqhumayo
Twitter IBurger kufanele ukuba isinike uvuyo- hayi ukutshisa kunye nokuqhekeka okusisigxina. Yile nto ibhinqa lasePittsburgh elibanga ibhega yakhe eqingqiweyo evela e-Aldi eyamnika yona nangona yaqhuma ngo-Agasti 2018. UGloria Besley uthengiwe I-Aldi efriziwe eKirkwood eTurkey Burgers kwaye yathi ngaphandle kokulandela imiyalelo yokupheka, izinto zakhawuleza zahamba kakubi. (Imikhombandlela yokupheka iburger ifuna ipatti eqanduselweyo ibekwe kwisixa esincinci seoyile yemifuno kwi-skillet ngaphezulu kobushushu obuphakathi. Ewe kunjalo, nawuphina umntu okhe wakubeka ukutya okubandayo kwioyile eshushu uyazi ukuba indibanisela yamanzi / eshushu yeoyile ayisoze intle into.)
U-Besley wathi xa i-burger ibetha i-oyile, yaqhuma yamshiya etshisiwe kunye neqhina elihlala lihleli ezandleni nasezandleni zakhe. Abangonwabanga umthengi ubanga Kwityala lakhe lokuba imveliso ka-Aldi ibingakhuselekanga kuphela ekusetyenzisweni komthengi, kodwa ukuba inkampani isilele ukunika ngokufanelekileyo imiyalelo ekhuselekileyo yokupheka. U-Besley wayecela i-35,000 yeedola ngokutshiswa kwe-burger yakhe, kuba 'uphulukene nolonwabo kwimisebenzi yakhe yesiqhelo, i-avocos, uyolo lobomi kunye nemisebenzi, kunye nokunciphisa ixesha lokuphila kwakhe, konke oko kwaba ngumngcipheko omkhulu kunye nelahleko.' Ngubani owaziyo ukuba i-burger ingenza umonakalo omkhulu?
Ngawo onke ama-akhawunti, ityala alikagqitywa.
