Inyaniso engeyiyo yeCoke Zero

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Emva kokubetha indawo ngo-2005 , I-Coke Zero iye yaqhubeka ukuba yenye yeempawu ezibonakalayo zeCoca-Cola. Namhlanje, esi siselo sinxilisayo - esaziwa ngoku phantsi kwegama elithi 'Coca-Cola Zero Sugar' - sihleli kamnandi kule cola parthenon kunye nabantakwabo abangaphambuki: Ukutya kweCoke kwaye Coke ngokwayo.

Kodwa kuninzi kakhulu kwibali leCoke Zero kunokuba ungalindela. Izinto zinokuba zi-hunky-dory ngoku, kodwa kule minyaka idlulileyo iCoke Zero (okanye iCoca-Cola Zero Sugar, okanye iCoca-Cola Akukho Swekile, okanye nantoni na ofuna ukuyibiza) ibixhomekeke kwimpikiswano yentengiso, iinkxalabo zempilo, kunye noxinzelelo lwerhafu. ezisongele ngokudiliza igama lesiselo elibonakala lingenakufikeleleka. Kwaye kukho imibuzo: Ngaba ayilunganga kuwe? Yahluke ngantoni kwiCookie yokutya? Kwaye yahluke njani ngokwenene incasa kwiCoca-Cola yoqobo? Kuko konke oku-nangaphezulu-nantsi inyani engachazwanga yeCoke Zero.

Imbali yeesoda zokutya

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Imvelaphi yeCoke Zero inokulandelwa emva koovimba bayo besiselo esinxilisayo; ii-sodas zokutya kwangoko. Eyokuqala kwezi yayingu-No-Cal Ginger Ale , isiselo esingenashukela esingenashukela esenziwe ngumfuduki waseRussia kunye nosomashishini uHyman Kirsch, owayefuna ukuthengisa isiselo esinokonwabela abaguli abanesifo seswekile kwi-Sanitarium yamaJuda yeZifo eziNgapheliyo, apho uKirsch wayengusekela mongameli.

Kungekudala, ezinye iinkampani zesoda zaqala ukuvelisa abo bakhuphisana nabo kwimveliso kaKirsch. Ngo-1954, iCanada Dry yazisa iGlamour, zero-calorie iginger ale . I-Royal Cola Inkampani yakhupha i-Diet Rite Cola ngo-1958, eyayithengiswa kwivenkile yeziyobisi kubantu abaneswekile, kodwa ngo-1961 imveliso yandiswa yathengiswa kwiivenkile ezinkulu zaseChicago.

Ngo-1963, uCoca-Cola wasungula i-TAB (inkampani yalumkiswa ukuba ingayibizi iDiet Coca-Cola ngenxa yokoyika ukonakalisa uphawu lwayo), ngelixa Pepsi wakhulula uPatio Diet Cola (obizwa njalo ngezizathu ezifanayo ne-TAB). Ngomnyaka we-1964, le nkampani yokugqibela yalahla ukungqubana kwegama, kwaye uPatio Diet Cola waba nguDiet Pepsi. Kwiminyaka embalwa elandelayo kubonwe ukukhutshwa kweqela leesoda zokutya, kubandakanya iSwekile yasimahla uGqirha Pepper, Fresca, kunye neSwekile Simahla 7-Up. Ezi ziseli zazingasenzelwanga abantu abaneengxaki zempilo-bezisisiqhelo selizwe.

Ikhishi yesihogo ye-dave levey

Ukutya iCoke kwakhutshwa ngo-1982, ngokukhawuleza kwafakwa i-TAB njenge-Coca-Cola's flagship diet soda-kwaye ngo-2005, inkampani yakhupha i-iconic elandelayo ye-cal-drink: Coke Zero.

Coke Zero v. Ukutya iCoke

UJustin Sullivan / Getty Izithombe

Ungacinga ukuba iDiet Coke kunye neCoke Zero zifana nee-ertyisi ezimbini kwipod-ngaphandle kwazo zikhangeleka zahlukile-kodwa inyani kukuba kukho iincinci Umahluko phakathi kwezi ziselo zimbini , ngaphaya kokuvela nje.

Owona mahluko uphawuleka kunayo yonke kukungcamla. Ngelixa iCoke Zero yenziwa ukuba incasa ngokuchanekileyo njengeCoca-Cola eqhelekileyo, Ukutya kweCoke ine-flavour yayo eyahlukileyo- kumagama kaCoca-Cola, 'incasa elula.' Ngale ngqiqo, mhlawumbi ucinga ngokutya kweCoke njengemveliso eyahlukileyo ngokupheleleyo, ngelixa i-Coke Zero ingenanto ngaphandle kwenguqu encinci ye-original. Kukho umahluko omncinci kakhulu kwizithako- iCoke Zero inesodium citrate, ngelixa iDiet Coke iqulethe i-citric acifd. Eyokugqibela yile, ngokweCoca-Cola , eyona 'asidi isetyenziswa kakhulu kushishino lokutya,' kwaye isetyenziswa kwiziselo ukubonelela ngetart. I-sodium citrate yenza into efanayo, kwaye kubonakala ngathi ingcono kakhulu okanye imbi kakhulu kunenye.

Okona kubalulekileyo kuko konke, nangona kunjalo, sisiphumo seCoke Zero kwintengiso yeDiet Coke. Njengomntwana omtsha kwibhlokhi sele ethandwa kakhulu, ukuthengisa kukaDiet Coke kuye kwanzima - kunye abaphathi eCoca-Cola besithi I-Coke Zero 'ithengisa abantu ukutya' kwiDiet Coke (kunye neCoca-Cola yoqobo) kwiimarike ezithile. Kungenxa yokuba iDiet Coke ayibonakalisi kubathengi abaziinkampani ngakumbi, nabaye bathontelana ukuya eCoke Zero njengeyona ndlela ingcono yeekhalori ezisezantsi.

Iresiphi eyimfihlo yeCoke Zero

Ukuthathela ingqalelo into enkulu enjalo kwenziwa ngezithako (okanye ukunqongophala kwayo) eCoke Zero, kufanelekile ukuba ungene nzulu kule nto inesiselo esinencasa.

Ngokutsho kweCoca-Cola , I-Coke Zero iqulethe izithako ezisithoba: amanzi e-carbonated, umbala we-caramel, i-phosphoric acid, i-aspartame, i-potassium benzoate, i-flavour yendalo, i-potassium citrate (okanye i-sodium citrate), i-acesulfame potassium kunye ne-caffeine.

Uninzi lwezi luyazithethela - akukho mfuneko yokuba sikuxelele ukuba yintoni na amanzi e-carbonated, umzekelo. Uhlobo olwenziweyo lweencasa zendalo alwaziwa ngokuqinisekileyo, kuba inkampani iyathanda ukugcina iresiphi kwindawo esezantsi, kodwa iingcebiso zangaphambili zezithako zibandakanya ijusi yelamuni, ivanilla, icaramel, ioyile yeorenji, ioyile yelamuni, ioyile yesutmeg, icoriander, neroli kunye nesinamon. I-Coke Zero iqulethe i-milligrams ezingama-12 nge-ounces ezili-12 ze-caffeine -xabiso elifanayo ngokufanayo ne-Coca-Cola rhoqo.

Ngokumalunga nolwazi lwezondlo ... ngokuqinisekileyo, akukho nanye. I-Coke Zero ayiqulathanga mafutha, akukho carbohydrate, akukho shukela, akukho protein, akukho zimbiwa (ngaphandle kwenani eliphantsi kakhulu le potassium), akukho calories kunye ne-40 milligrams zesodium kuphela; malunga neepesenti ezi-2 zemali yakho yesikhokelo yemihla ngemihla. Musa ukonwaba kakhulu, nangona-iphepha elicocekileyo elinje alithethi ukuba iCoke Zero ilungile kuwe.

I-sodium kwilayisi ethosiweyo

Ukuxhalaba kwezempilo ngokubhekisele kwiCoke Zero

Into yokuqala yokwazi malunga neminye yemicimbi yezempilo emva kweCoke Zero yile iilekese ezingezozamvelo ziyasetyenziswa ukwenza isiselo sibenencasa ngaphandle kokufaka iikhalori. Ngelixa kungenabungozi obugqithisileyo, kukho iinkxalabo malunga nefuthe kwiiswiti ezingezizo ezempilo yakho, kwaye, ngokuka Unyango lwezempilo , ezi nkxalabo 'ziyanda.'

Izinto ezimnandi zikaCoke Zero ze-aspartame kunye ne-acesulfame potassium. Izifundo zibonise ukuba kunokubakho umanyano phakathi kweswekile ezinje ngezi kunye nokwanda komngcipheko kuhlobo 2 lweswekile; ubuncinci, abakubeki kuwo nawuphi na umngcipheko wokufumana isifo seswekile xa kuthelekiswa neziselo ezineswekile. Kukwakho nophando olucebisa unxibelelwano phakathi kwezinto zokuthambisa kunye nokutyeba, ngezifundo ezithile kugqitywa ukuba ezi khemikhali 'zinokuchaphazela ubunzima bomzimba ngezinye iindlela ngaphandle kokutya ikhalori. Kodwa kubalulekile ukuba uqaphele ukuba kukho ungquzulwano apha, kwaye ezinye iingxelo ziphakamise ukuba 'ukusetyenziswa kweeswiti ezingezizo kungathathi hlangothi okanye kuyanceda kulawulo lobunzima.'

Ngaphandle koko, uphononongo lucebise ukuba banokuba nefuthe kwi-gut microbiome yakho, ebangela ukulawulwa kweswekile egazini, kunokwandisa umngcipheko wesifo sentliziyo kunye nesifo sezintso, kwaye banonxibelelwano ne-osteoporosis, isifo esichaphazela uxinano lwethambo.

Ngelixa zonke ezi zinto zinoburharha, kwaye kufuneka uphando olongezelelekileyo, kubalulekile ukuba uqaphele ukuba ukusilela kweCoke Zero kwezona zinto zijongeka njengezesodium, amanqatha okanye iikhabho akuthethi ukuba kulungile kuwe.

Zonke iikhola zeCoke Zero rainbow

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Ewe, i-Coke Zero diehards (siyazi ukuba ulapha) iya kuba nakho ukukuxelela ukuba i-Coke Zero ayisiyiyo kuphela 'i-Zero Sugar' isiselo esinikwa yiCoca-Cola. Ngapha koko, zikho ezahlukeneyo ezininzi kwiresiphi yeklasikhi.

I-Caffeine Simahla ye-Coke Zero yinto eyithethayo kwizithako ezinako-ezifanayo, incasa efanayo, amathuba amancinci okufumana yonke i-jittery. Kukho iincasa ezithile ezithile nazo, kubandakanya iCherry Vanilla, iVanilla, kunye neOrange Vanilla. Ngokucacileyo okungacacanga yiCoca-Cola Energy Zero Sugar, eluhlobo olufana ne Coke Zero isiselo samandla - Inama-milligram angama-111 e-caffeine ngekani, ngaphezulu kwesihlandlo esiphindwe kathathu njengesiqhelo seCoke Zero, kunye nenani leevithamini, kubandakanya i-B3 kunye ne-B6. Ke, ukuba ufuna ukufumana ngokwenene Ngokukodwa, une-flavored-flavored version yale, Coca-Cola Energy Cherry Zero Sugar. Oku iqulethe icaffeine encinci ngakumbi kunye nencasa yecherry.

Ukwahluka ngakumbi kunokufumaneka kwiimarike zaphesheya. Umzekelo, amazwe athile, kubandakanya i-Australia, abone ukukhutshwa kwe Ipeach yeCoca-Cola Akukho Shukela , Le nkampani ibizwa ngokuba 'longezo olukhulu kumaqela echibini, ii-BBQ kunye neentsuku zolwandle.' Inkampani ikhuphe ingxelo ekhethekileyo yomnyhadala weCoke Zero, yenziwe ngesinamoni , ngo-2018. Kwakuloo nyaka, Coca-Cola Stevia Akukho Swekile yakhululwa eNew Zealand - kunye neCoca-Cola ebonisa ukuba i-stevia 'ingamaxesha angama-200 amnandi kuneswekile yetafile'.

I-Coke Zero yayithengiswa njengesoda yamadoda

Xa i-Coke Zero yaqala ukubonakala ngo-2005, intengiso yemveliso yayijongelwe phezulu Iqela elithile labantu: amadoda . Kwaye oku akukatshintshi kangangeminyaka, nokuba. Ngo-2013, uCoca-Cola waqhuba uthotho lweentengiso ezibonisa ukuba uCoke Zero wayelilungelo lokuzalwa 'kubafana.' Xa inkampani yaqala ukwazisa loo gimmick icocekileyo apho unokufumana khona amagama aprintwe kwiitoti, intengiso yamagama aqhelekileyo asetyenziswa kwiDiet Coke kunye neCoke Zero iinkonkxa ngekhe zahluke ngokwahlukileyo: Ukutya i-Coke kubandakanya ii-epithets ezinje nge 'BFF,' 'Inkwenkwezi,' kunye 'neGo-Getter,' ngelixa iiCoke Zero iinkonkxa zibhalwe amagama athi 'Grillmaster,' 'Wingman,' 'Gamer,' kunye 'Bros.'

Kukho isizathu soku nayo: Kuyabonakala, amadoda awasayi kusela iDooke Coke . Kwixesha elidlulileyo, uCoke uzame ukubakholisa abantu ukuba bathenge kwaye basele iDiet Coke, ngeziphumo zokungabikho. Ngokuqinisekileyo, oku kwehla kwimbono yokuba iimveliso zokutya zizinto zobufazi-kwaye ngokucacileyo Ukutya okumhlophe kukaCoke ayincedi ncam, nayo.

Kodwa i-Coke Zero, inamandla ayo amnyama kunye neqhinga lokuthengisa elijolise emadodeni, iye yaphumelela kakhulu. Ngokomhlohli weHarvard Business School uJill J. Avery, yintoni uCoke ayibonayo ngokukhawuleza 'kukuba nangona bekukho isidingo sokuba amadoda asele i-calorie esezantsi, amadoda awakwazanga ukuvala umsantsa wesini ngaphandle kobume obutsha kunye imveliso yabo kuphela. Yayiyindlela yokuxelela amadoda, kulungile, nantsi i-brand yakho. Ukusela olu phawu akuyi kukudibanisa nabasetyhini. '

'Intshukumo ye-Coke Zero' yayingumlilo ombi

Ngelixa iCoke Zero ibeyimpumelelo enkulu kwiCoca-Cola, ukumiliselwa kwesoda e-Australia ngo-2006 yayikhona into yentlekele . Inkampani izamile ukuhlekisa ngokukhutshwa kweCoke Zero ngephulo lokuthengisa ngentsholongwane. Benze into ebizwa ngokuba 'yintshukumo ye-zero,' eyavela kwi-Australia iposta, ii-coasters, i-chalk graffiti kunye newebhusayithi engasasebenziyo ngoku.

Kule webhusayithi, ungafunda imanifesto yentshukumo, engazisi kangako engqondweni isitrato esibi esitratweni njengakwiseli yoyikiso yamanye amazwe. Unokukhuphela kwakhona izinto zentshukumo yentshukumo, kwaye ufunde iiposti zebhlogi ezibuzileyo: 'Kutheni iimpelaveki zingenakuba nde?' kwaye 'Kutheni ndingakwazi ukufumana iithoyi zeKrisimesi?' Ngokusisiseko, i-Coca-Cola bezama ukubhenela kubuchwephesha be-tech-savvy abathanda amashumi amabini ananye.

Kodwa i-tech-savvy ye-intanethi ethanda amashumi amabini ananye ayizange ichukunyiswe. Iibhloko zeAustralia zivakalisa ukungalithandi kwabo eli phulo, indawo enye ebonisa ukuba abatyeleli bachitha imali kwizisa kunesodas, kwaye enye ithengisa izikipa zifundeka ngoluhlobo: 'Ndijoyine intshukumo ye-zero kwaye konke endikufumeneyo yayiloludumba lobuchopho.'

Ngokomhlohli wentengiso uGary Buttriss, iinkampani ezinkulu njengeCoca-Cola zihlala zithatha umngcipheko ngokuzama imikhankaso yentengiso yentsholongwane. Ndicinga ukuba amashishini atsalelekile kuyo kuba ayicinga njengejelo elitsha nelingabizi mali ininzi kwimarike, utshilo ngelo xesha. 'Kodwa isasebusaneni kwaye iimveliso ezinkulu zisemngciphekweni omkhulu kwiziphumo ezibi ezinokubakho.'

I-Coke Zero ibe nezinye iingozi

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I-Australia yayingeyiyo yokugqibela yeengxaki zentengiso zeCoke Zero, nangona kunjalo. Xa imveliso yayikhutshwa e-UK, iCoca-Cola yatsala umdla kwiphulo layo lokusungula iCoke Zero . Ibibonisa inani leentengiso ezinemitya eyahlukeneyo, edlala umbono wokuba iCoke Zero iqulethe eyona ndawo ibalaseleyo yeCoca-Cola ngaphandle kwesona sikhohlakele. Uninzi lwezi ntambo zagxekwa ngenxa yokucaphukisa amaqela ahlukeneyo. 'Iintombi ezingenasicwangciso seminyaka emihlanu,' umzekelo, zivelise izikhalazo zokuba bonke abantu basetyhini bafuna ukuyenza bazinze. (Kwaye kukho urhwebo olujolise emadodeni, kwakhona.) 'IiGigs ezingenabantu abade' zagxekwa ngokungakhathaleli abantu abade kunye nokukhuthaza ukuphathwa gadalala nangokwasemzimbeni. Uninzi lwazo zonke, nangona kunjalo, 'Imihla engaboniyo ngaphandle kwee-psychos' yatsala ukugxekwa kwizibonelelo zempilo yengqondo, ezinje ngephulo laseScotland lokulwa ibala Ndibona.

Kwingxelo egameni likaCoca-Cola, isithethi sithe: 'Impilo yengqondo ngumba ontununtunu kwaye siyayixabisa into yokuba esi sibhengezo sinokubakhubekisa abanye abantu.'

Ivenkile elungileyo yathenga isbbq isosi

Abanye abalandeli khange bonwabe malunga nokuzalwa ngokutsha kukaCoke Zero

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Usenokuba uqaphele ukuba, xa uxoxa ngeCoca-Cola ekhokelayo ngaphandle kwekhalori, abantu babhekisa kwangoko kwiCoke Zero kunye neCoca-Cola Zero Sugar. Kungenxa yokuba imveliso yaphinda yaphinda yabuya ngo-2017- kwaye ayinguye wonke umntu owayevuya ngayo .

Ngaphambi nje kokuba kuphehlelelwe (okanye kuphehlelelwe kwakhona) iCoke Zero Sugar, u-CEO weCoca-Cola uJames Quincey uthe 'kukuphinda kwenziwe i-Coke Zero,' kwaye inkampani inyanzelisa ukuba iCoke Zero Sugar isondele ngakumbi kunencasa yeCoca- Cola kuneCoke Zero. Intengiso ikwenze ngaphezulu kwenqaku ngaphandle kweCoca-Cola Zero Sugar equlathe-, iswekile zero. Kulapho egameni, ngeli xesha.

Kwi-Intanethi, nangona kunjalo, abantu babengaphantsi kovuyo kwi-rebrand. 'NOOOOO NDICELA UNGALUPHI I-COKE YAM YEKHOKI' utshilo omnye umsebenzisi we-Twitter. Omnye woyika: 'Sele ndiphila ngeNew Coke. Oku kungcono kungabi yiNew Coke Zero. ' Kwesinye isiganeko sokuqhuma, enye i-Twitter yathi: 'Akukho Thixo.'

Uphengululo oluxubekileyo, ngokusisiseko. Kodwa uJames Quincey wayengakhathazeki. Ucacisile ukuba, nangona naluphi na utshintsho lunomngcipheko othile kulo, uphawu lweCoke Zero luye lwadibana neziphumo ezilungileyo kwiimarike ezithile- kwaye ukudideka kugcinwe ubuncinci. 'Abasebenzisi bayifumana kwangoko,' utshilo uQuincey.

I-Coke Zero e-UK ijongeka yahlukile kancinci

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E-UK, nangona kunjalo, i-New Coke redesign waya kwelinye inyathelo . Kulapho, iCoca-Cola ithathe isigqibo sokuyila kwakhona ukupakishwa kweCoca-Cola Zero Sugar entsha ukuze ijonge ngakumbi okanye incinci ngokufana nokupakishwa kweCoca-Cola yakudala.

Iskimu sombala obomvu nomhlophe sihleli, sinomtya omncinci, omnyama ngaphaya kwebhotile okanye ndinako ukwazisa abathengi ukuba yayiyinguqulelo yeswekile. Oku kwafika njengenxalenye yomzamo odibeneyo egameni leCoca-Cola lokuthengisa iziselo ezingaphezulu kweswekile e-UK (ngelo xesha, ngo-2018, iipesenti ezingama-58 zeCoca-Cola sodas ezazithengiswe elizweni zazingenazo iinguqulelo zeswekile.)

Kwingxelo, inkampani yathi: 'Utshintsho ludibanisa zombini ezi zinto zenziwe ngophawu olubomvu lweCoca-Cola kwaye ziyinxalenye yesicwangciso senkampani sokukhuthaza abantu abaninzi ukuba bazame iCoca-Cola Zero Sugar.'

Kodwa kukho isizathu esithe kratya esingaqikelela esinokubangela olu hlobo lumbi. Nge-Epreli 2018, urhulumente wase-UK waye wazise irhafu yeswekile kunye neziselo ezinesibhozo esingaphezulu kweegram ezisibhozo zeswekile kwi-100 yeemililitha zelwelo elirhafiswe ngokulingana neesenti ezingama-31 kwilitha. Ngokungafaniyo nezinye iinkampani, iCoca-Cola ayitshintshanga iresiphi yabo ukuba iguqule- kwaye oku kutyhala abathengi ukuba bathenge ezinye iindlela zeswekile kubonakala ngathi yindlela yabo yokurhafisa irhafu yeswekile kunye nokwenza imali ethe kratya. Akumangalisi apho, huh?