Youtube UFritos akazange alahle uFrito Bandito wabo mascot kuba babefuna; kwathatha isimangalo sokubanga ikhathuni kaFrito-Lay, ebonisa umzobo ongafanelekanga waseMexico, wangcolisa isimilo sakhe wonke umntu e-US ngelifa laseMexico. Umgwebo wafuna i-100 yeedola kumonakalo kuye wonke umntu onokhokho othetha iSpanish e-US kwaye wayecela i-610 yezigidi zeedola (nge INew York Times ). Kodwa ngoJanuwari ka1971 (kwakuloo nyanga kwavela isimangalo INew York Times ) UFrito-Lay ekugqibeleni uthathe umhlala-phantsi uFrito Bandito, ngokwencwadi Ikhosi emfutshane kuThengiso lwaMazwe ngaMazwe olungagqibekanga Ngu-Michael White, emva kweminyaka yenkampani ekuchaseni ukugxekwa kunye nokuxhonywa kwi-Frito Bandito. Inokuba wathengisa iitshiphusi ezininzi zombona.
UFrito-Lay waqala wazisa uFrito Bandito ngo-1967, kwiminyaka embalwa emva kokudityaniswa kwabo Inkampani yePepsi-Cola (nge Imveliso.net ). Retroist ithi uFrito Bandito ungene endaweni kaFrito Kid, umntwana o-blond cowboy obonwa kwiintengiso ehlasela abantu ukuba babe neichips zeFritos ngesidlo sasemini. IBandito, ngokwe Ukufuna , yayifakwe i-sombrero kunye ne-bandoleras egcwele iimbumbulu, kwaye yavakaliswa nguMel Blanc wodumo lwe-Bugs Bunny. Inguqulelo yokuqala yeFrito Bandito ikwabonisa iindiza zentshebe, izinyo legolide, kunye nesibini sabadubuli. Wayenentshukumisa inye kuphela ebomini: ukuba ibhegi yakho yeFritos. Ngubani owaziyo ukuba kutheni uFrito-Lay egqibe kwelokuba abuyise inkwenkwe yenkomo yomntwana kunye nomgulukudu waseMexico- ukuba uFrito Bandito waye ngumzamo wokuboleka ubunyani kwimveliso ethile iphefumlelwe kukutya okuMexico , emva koko inkampani iphose uphawu.
UFrito-Lay uthe abantu baseMexico baseMelika abakhange bakhubekiswe nguFrito Bandito
Youtube Amaqela amabini, iNational Mexican-American Anti-Defamation Committee (NMAADC) kunye nokubandakanyeka kwabantu baseMexico nabaseMelika kwiZiphumo eziBalaseleyo (IMAGE), bacele uFrito-Lay ukuba athathe umhlala phantsi kwimascot (nge Mel ). Amaqela athi umkhankaso wentengiso uphethe 'umyalezo wobuhlanga' wokuba abantu baseMexico 'babengamasela atyhafileyo,' ngokuka iphepha elipapashwe kwi-Intanethi yiAustin Community College . Ikhosi emfutshane kuThengiso lwaMazwe ngaMazwe olungagqibekanga ucaphule umphathi weFrito-Lay ngaphandle kwe- Iindaba zeendaba Inqaku eliphuma ngelo xesha: 'Asiyidingi i-flak ukuba u-Bandito wayengathengisi i-Fritos,' kodwa u-Bandito kufanele ukuba wayewenza kakuhle umsebenzi wakhe, nanjengoko u-Frito-Lay wamkela into encinci. Nokuba sele kudlule amashumi eminyaka, uFrito-Lay wayebonakala emi ecaleni kwemascot. Iphepha elivela eAustin Community College licaphula isithethi sikaFrito-Lay uLynn Markley, owayengavumi ukuxoxa ngeBandito ngaphandle nje kokuthi, 'Siligqibile iphulo likaFrito Bandito kwiminyaka eliqela eyadlulayo - nangona lalisamkelwa kakuhle.'
Emva phayaa xa uFrito Bandito wayesabhengezwa kwintengiso zikamabonwakude nakwiintengiso zemagazini, uFrito-Lay wavavanya abantu baseMexico nabaseMelika malunga nemascot. Baye basebenzisa olo phononongo ukubanga ukuba iipesenti ezingama-85 zabantu abavela eMexico balungile kumlinganiswa wekhathuni, kwaye ziipesenti ezisi-8 kuphela ezacaphukisayo. Umqwalaseli weDallas ). 'Siza kuqhubeka nokuvavanya, kwaye ngalo naliphi na ixesha sifumanisa ukuba sikhubekisa iqela lamaMelika aseMexico, siza kuba ngabokuqala ukuthatha uFrito Bandito emoyeni, utshilo uFrito-Lay. Incwadi kaWhite.
Abagxeki bakaFrito Bandito bacele ukuba zitsale iintengiso
UJustin Sullivan / Getty Izithombe Kwilinge lokuzama ukugxeka abagxeki, uFrito-Lay wanika u-Bandito ishevu, wasula izinyo legolide, wabeka nemipu yakhe (nge Ukufuna ). Imipu yathathwa njengengakhathaliyo emva kokubulawa kukaSenator uRobert F. Kennedy, ngokuka Mel . Amaqela omzabalazo awanelisekanga kuvavanyo lukaFrito-Lay okanye iinzame zabo eziqinisekileyo zokunciphisa ubuhlanga. Ngokuka White Ikhosi emfutshane kuThengiso lwaMazwe ngaMazwe olungagqibekanga , la maqela mabini aye kwizikhululo zikamabonakude eLos Angeles nase San Francisco, kwaye 'izikhululo zentengiso ezinkulu' ezimbini zaphendula ngokuvuma ukutsala intengiso ye Frito Bandito. Emva koko la maqela mabini abhengeze ukuba bazakufaka isikhalazo ngokuchasene noFrito-Lay kwiKhomishini yoNxibelelwano ye-Federal. UFrito-Lay uphendule ngokubhengeza umhlala-phantsi kaFrito Bandito.
Kunyaka kamva, nangona kunjalo, u-Bandito wayesahamba namaqhinga akhe akudala kumabonakude, nakwizikhululo zase-California ezazivumile ukumnqanda. Kukhathazekile, IMAGE kunye ne-NMAADC bafaka isimangalo sabo esidumileyo esingama-610 sezigidi. Ngokwencwadi kaWhite, Ubudala beNtengiso Iphephancwadi libonise uluvo loluntu luqala ukumjikela uFrito-Lay, xa bebiza inkampani 'ngenxa yokungabi nalukholo lwenkampani.' Ukufuna ithi uFrito Bandito waphumelela okwexeshana yi-Muncha Bunch, kodwa endaweni yakhe kwafakwa i-mascot entsha, iW. Frito. UFrito-Lay kufuneka ukuba uthathe isigqibo sokuba kungcono ukuhamba nemascot ephefumlelwe ngumdlali weqonga ongasekhoyo, umhlekisi onothando notywala uW. Amasimi, kunokuba unamathele kwi-Bandito. Intsimi yayiyinkwenkwezi yeVaudeville eyaziwa ngokuba nentiyo yabantwana kunye nezinja (nge IBritannica ).
