Facebook Into elula njengepitsa eqingqiweyo akufuneki ibe nexesha elidlulileyo. Kodwa iDiGiorno, i inkampani yepitsa efriziwe Yaziwa nge-tagline yayo enkqonkqoza i-pizza ehanjisiweyo, ibone impumelelo ezininzi kunye neempazamo ezimbalwa kuyo imbali yayo engama-25 .
Ukuqala nge-original crust pepperoni pizza ngo-1995, iDiGiorno yaba yenye yezona zinto zithengiswa kakhulu ze-pizza, ekhula inkulu ngokwaneleyo ukuba iphinde ibhalwe njenge Delissio eCanada ngo-1999 kwaye ithengwe nguNestle ngo-2010.
Kodwa ayizizo zonke iiroses zeDiGiorno. Ngelixa uphawu lwe-pizza lwenze ezinye izinto ezongeziweyo kulwamkelo, njenge-crust eqatywe kunye nepitsa yesonka segalikhi, kuye kwakho iimveliso ezithandabuzekayo. Wingz, enye. Kwaye akukho mntu unokubanga ukuba izinto zilungile kuwe.
Iimpazamo ezimbalwa zoluntu ziye zangcungcuthekisa iDiGiorno, kubandakanya nokunxibelelana nenkohlakalo yezilwanyana zasefama, ukuTwitter ngaphandle kokucinga, kwaye iibhokisi zelo xesha zepitsa efriziweyo yagubungela yonke imizila ye-Westbound Interstate 30 e-Arkansas ngo-2017.
Nangona i-pizza enkulu efriziwe isenza ngcono kunakuqala ngo-2020, kusese mnandi ukujonga emva kwempumelelo kunye nokubuyela umva kweDiGiorno.
I-DiGiorno yayiyimpendulo kaKraft ekunyukeni kokuthandwa kwepitsa efriziwe kwii-1990s
Ngokuqinisekileyo iDiGiorno yayiyimveliso yexesha layo. Ngoku ka USA Namhlanje , iivenkile zokutya zaqala ukuthengisa ii-pizza eziqandisiweyo kumantla mpuma e-U.S ekuqaleni kweminyaka yoo-1950, ngenxa yefriji eqhelekileyo yasekhaya. Ilungelo elilodwa lomenzi lanikezelwa ngo-1954 nguJoseph Bucci, kwaye kwisithuba seminyaka elishumi, imeko yaseNew England yasasazeka kwilizwe lonke.
Emva koko uRose Totino wabetha umdlalo ngo-1960. Emva koko umgca we-Red Baron we-pizza efriziwe kwii-1970s. Kwaye emva koko, iDiGiorno yeza kuloo ndawo kwaye yaligqiba ngokukhawuleza icandelo le-pizza efriziwe kwiivenkile ezininzi zasekuhlaleni. I-Kraft yaqalisa i-pizza efriziwe ngo-1995 kwaye ngokukhawuleza yaba yintsimbi kunye nesithembiso sokwanda. Kulungile, inokudlula ukuhanjiswa.
USA Namhlanje Uyaphawula ukuba iDiGiorno yeyona pizza ithengiswe kakhulu eqandusweyo emhlabeni, kwaye xa kufikwa kwintengiso ye-pizza eqandisiweyo, iDiGiorno ithatha malunga nesiqingatha sentengiso.
Ngoku, uphawu luka-Oprah Winfrey lwepitsa eqingqiweyo- O, Kulungile! -Ifumana kwi-oveni enkulu elungele i-oveni eyi-DiGiorno.
UNestlé wafumana iDiGiorno ngo-2010
Facebook Kodwa izinto zaqhubeka ukuqhubela phambili kwiDiGiorno ngaphaya kweminyaka yee-90 kunye UNestlé wayifumana le nkampani ngentwasahlobo ka-2010 . Ngokuchanekileyo abasebenzi abangama-3,620 baseKraft Foods kunye neetalente zabo ezixabisekileyo kunye nodidi lobuchule, bajoyine iQela laseNestlé - ngokwengxelo epapashwe nguRhulumente waseSwitzerland ngoMatshi waloo nyaka.
Ukuthengwa yayikukuhamba ngobuchule nguNestlé, njengoko wayenobukho obuncinci kumdlalo wepitsa okhenkciweyo eMntla Melika ngaphambi kwelo nqanaba. Ikwanayo ne-Stouffer's French Bread Pizza, engathathelwa ngqalelo njengepitsa kwezinye izangqa. Ukufunyanwa kwegama elithandwayo kakhulu le-pizza eqandusweyo laseMelika yayikukunika uNestlé ithuba lokuba 'asebenzise indlela yakhe yokwenza i-pizza eYurophu.'
Kodwa xa iDiGiorno yaba yimveliso yakwaNestlé, ezinye izithako kuye kwafuneka zisetyenziswe ukuze 'ziziswe ngokuthobela imilinganiselo yesondlo kaNestlé,' ngokuka Iphephancwadi iNew York Times . Ngokufanelekileyo, amanqanaba esodiyam ebephumile kwiitshathi kwaye intlama yayiyeyona tyala.
Hayi, ipitsa yeDiGiorno ayinampilo kakhulu kuwe
Facebook Njengoko uNestle wayethatha iDiGiorno ngo-2010, ingxaki yabonwa ngokukhawuleza. Umxholo wentlama yeshlama wawungaphezulu komndilili, njengoko kwabhalwa ngokumangalisayo ngu Iphephancwadi iNew York Times .
Ngokwe- Umbutho wentliziyo yaseMelika , Abasithoba kwabali-10 baseMelika badla isodiyam eninzi, kwaye ngaphezulu kwama-70 epesenti koko kuvela kukutya okucutshungulwayo kunye nokutya. Ngelixa ukutya okunesodiyam ephezulu kunokubangela ukukhukhumala, ukuqunjelwa, kunye nokutyeba, kunokubeka umngcipheko wokuba ne-osteoporosis, stroke, ukusilela kwentliziyo, kunye nomhlaza wesisu.
Ukuguqula umxholo oqhelekileyo we-sodium kwi-crust kubangelwa yipowder yokubhaka iKraft esetyenziselwa ukusayinwa kwenhlama. Ekugqibeleni, uPaul Bakus, umphathi waseNestle, kunye neqela lakhe benza i-pizza eqwengqileyo ye-DiGiorno pizza kwisithuba sonyaka onesiqingatha sokuthathwa kweNestlé.
Kodwa kubathengi abazi impilo namhlanje, i Ulwazi olunesondlo kwisitya semveli sepepperoni pizza Ukusuka kwiDiGiorno inokuba leli cala lokuhlaselwa. Ukuba ujonge enye indlela esempilweni kwipitsa yemveli yeDiGiorno, Imagazini yoBume kwaye Iposi likaHuffington Ndicebisa iDiGiorno Thin & Crispy isipinashi kunye negalikhi.
Isonka samasi sikaDiGiorno sasidla ngokufunwa kwifama yobisi
Yonke le ntetho yepitsa kwaye asikayichazi itshizi, kwaye mhlawumbi uDiGiorno uyayithanda ngale ndlela. Kwakungekho konke kwakudala ukuba itshizi yabo yenze iintloko kuzo zonke izizathu ezingalunganga.
yintoni ekusasazeni
Iqela lamalungelo ezilwanyana iMercy for Animals likhuphe ividiyo yadutyulwa ngokufihlakeleyo ngo-2013 ebonisa ukuphathwa gadalala kwezilwanyana kwiFama yaseWiese Brothers eGreenleaf, eWisconsin. Ukukhawulezisa ngokukhawuleza ukuphathwa gadalala, i IChicago Tribune uxele ukuba iinkomo zaxhatshazwa kananjalo nokubethwa nokuhlatywa ngaphambi kokurhuqwa yitrektara.
Ezi yayiziindaba ezimbi kubalandeli bepitsa efriziwe njengoko kwafumaniseka ukuba ifama yaseWiese Brothers yazisa itshizi yee-pizza zaseNestle- okt DiGiorno.
Ngelo xesha, isithethi seNestlé uDeborah Cross wathi inkampani izinikele ekuphatheni izilwanyana ngoluntu-ecaphula iZikhokelo zikaNestlé eziXanduva zoSetyenziso. Inkampani yabazali bakaDiGiorno yakuphelisa ngokukhawuleza ukubonelelwa ngeshizi yefama yaseWiese.
Phambi kokuba ubuze, ewe, abasebenzi banqunyanyisiwe, kwaye, kwingxelo, usapho lakwaWiese luthi 'bothukile kwaye buhlungu' yile vidiyo- ngokutsho kwe Ijenali yeMilwaukee Sentinel .
Namhlanje, i-mozzarella esetyenziswe kwi-DiGiorno isekhona Iipesenti ezili-100 zifunyenwe eMidwest - hayi ifama yabazalwana bakaWiese.
'I-wyngz' yeDiGiorno ayisiyiyo le ucinga ukuba iyiyo
Facebook Ukuba bekukho ukutya okugqibeleleyo okubhangqwe nepitsa, ngokuqinisekileyo amaphiko aya kuba sisilwi esomeleleyo. Kwaye amaphiko angenamabhaso - okanye nangaphezulu njengamaqhosha azukisiweyo- ebecothisa ukubamba ukukhanya kumaphiko emveli. Kakhulu kangangokuba iDiGiorno yazisa ngebhokisi yayo yePizza kunye neBoneless Wyngz ngo-2011.
Kwaye ukhetho lukaDiGiorno lopelo lwe 'wyngz' ayisiyiyo nje imizamo yesebe lentengiso yokuba ipholile nokuba yeyiphi. Upelo ngokuqinisekileyo lugunyaziswe ngurhulumente, ngakumbi liSebe lezoLimo laseMelika, kuba eli cala linzima lenkukhu alinayo nayiphi na inyama evela kwiphiko lenkukhu. Ewe oh.
Ngoku ka Ingqondo Floss , ii-wyngz ziyimveliso ye-fritter yenkukhu. Oko kuthetha ukuba zenziwe ngenkukhu emhlophe yenyama, kodwa ayisiyiyo inyama yenyama enamaphiko. Emva kokubetha iishelufa ekuqaleni kweshumi leminyaka elidlulileyo, Ingxelo kaColbert wakhawuleza ukubonisa i-zany DiGiorno spinoff kwicandelo 'lokuCinga ngokutya'.
Ukongeza kwimfuno zopelo, iDiGiorno yayinemithetho engaphezulu ekufuneka ilandelwe.
Iposti yokusika evela kwi- Indawo yokupheka eyiQuirky ichaze imigqaliselo embalwa, kubandakanya nendlela imveliso yenkuku ekufuneka igcine ngayo inyama emhlophe, kwaye 'i-wyngz' kufuneka ibenombala ofanayo kwaye ingafihlwanga ngokungacacanga kwipakethe. Kwaye ungayijongi loo asterisk, ikhokelela kwiinkcukacha ezithe kratya kwezi zinto ziqulathwe yile wyngz.
Ayonelanga, bekukho nexesha elifutshane kakhulu Iphepha le-Facebook elizinikele ekukhwebeni ku-Digiorno Wyngz , icaphula ukukhohlisa kwabathengi.
ECanada, iDiGiorno ibizwa ngokuba yiDelissio
Facebook Igumbi lokuhlambela, ipaki, i-knapsack, kwaye ngoku yi-Delissio. Ewe, iDiGiorno iya phantsi kwegama elahlukileyo kwicandelo lokutya elinomkhenkce kumantla aqingqiweyo.
Ngoku ka Ingqondo Floss U-Nestlé ungumnini wazo zombini i-DiGiorno kunye ne-Delissio kuba yayiyipakethe kwaye uKraft wathengisa i-pizza efriziwe eCanada njenge-Delissio kude kwangoko kwiminyaka yee-80s.
Xa uNestle ethatha indawo ngo-2010, bagqiba kwelokuba bagcine elinye igama lophawu endaweni yokutsala iswitcheroo kwilizwe liphela. Kodwa ungakhathazeki, abo bajonge kubumi bobabini okanye kwi-stayover ende eWinnipeg, iDelissio ibonelela ngeempawu ezifanayo njengogxa wayo waseMelika. Iyaziwa ngokunyuka kwayo kwi-oveni, kwaye isebenzisa ulwimi olufanayo lokuthengisa. Kuthetha ukuba phaya phezulu, intengiso ziphela ngo, 'Ayisiyohanjiswa, yiDelissio.'
Elona candelo lilungileyo leDelissio linokuba njalo iwebhusayithi yayo evuyayo , Ukukhupha iinyani ezithile zaseKhanada ezinje nge '40 yezigidi zeepizza ze-DELISSIO zisikiwe kubusuku be-pizza baseCanada minyaka le! ' kwaye 'uNestlé uliqabane elizingcayo leebhanki zokutya eCanada.'
UDiGiorno wayene-snafu enkulu yemidiya yoluntu kwi-2014
Facebook Sinokuxelela iDiGiorno ukuba iyonwabisa kwi-Intanethi. Kukho ngelo xesha uphawu lwe-Twitter oluhlala lu-tweeted ngexesha Isandi soMculo ngokuBukhoma ukungcakaza ngo-2013 , njengokuba. Baqhwaba emva kwezinye iimveliso, baqhula kunye nabathengi, kwaye babeke nje iingcinga ezingahleliwe kwiTwittersphere (iTwitter yakutshanje ibuza nje, ' I-pizza sauce uhlobo lwegazi? ')
Kodwa ngoSeptemba 2014, ixesha lalicinyiwe. Indlela kude.
Ekuvukeni kweNFL ibuyela kuhlaselo lukaRay Rice ku-Janay Palmer, u-Janay Palmer, i-hashtag #WhyIStayed kunye #WhyILeft yayisetyenziswa kwi-Twitter ukubamba into ethile yencoko yamanye amazwe malunga nobundlobongela basekhaya, kunye nokuba abantu babelane ngamabali abo okuphathwa gadalala kunye ukusinda.
Emva koko iDiGiorno yangena nge '#WhyIStayed Unayo ipitsa.' Ukuphendula ngomsindo kwakukhawuleza, uninzi lutyhola umenzi we-pizza ngokunganyaniseki. Kuya kuvela ukuba, iqela lezentlalo belingakhange lijonge intsingiselo ye-hashtag emva koko lazama chaza inyathelo elingelilo, ukubhala : 'Isigidi ndicel' uxolo. Khange ufunde ukuba le hashtag yayingantoni ngaphambi kokuthumela. '
Isithethi seNestlé uRoz O'Hearn kuye kwafuneka ukuba azibandakanye kwaye akhuphe ingxelo ngalo mbandela. 'Le tweet yayiyimpazamo, yakhawuleza yaqatshelwa kwaye yasuswa emva kwemizuzwana, utshilo kwingxelo exelwe ngu Iposi likaHuffington . 'Umphathi wethu woluntu- kunye neqela lonke leDiGiorno - uxolo kakhulu. I-tweet ayibonisi amaxabiso ethu kwaye siphendule ngokobuqu kuye wonke umntu oye wasebenza nathi kwimidiya yoluntu. Siyaxolisa. '
Isondo elinamavili ali-18 lavuthela iDiGiorno kulo lonke ilizwe
IFryedk / iWikipedia Kwiintsuku ezimbalwa ngo-Agasti ka-2017, iintloko kwilizwe lonke zifunde umyalezo ofanayo- 'Ayisiyo ukuhambisa. YiDiGiorno Pizza ... echithwe kwi-I-30. '
Nge-9 ka-Agasti ka-2017, Iindaba ze-AP uxele ukuba isondo elinamavili ali-18 elibonakala lipakishwe kwi-brim nge-DiGiorno kunye ne-Tombstone i-pizza eqanduselweyo ekrwele inkxaso ye-Bridge, eyenze ukuba i-trailer iqhume iibhokisi ze-pizza efriziwe kuyo yonke imizila engasentshona ye-Interstate 30 emazantsi eLittle Rock, e-Arkansas. Iifoto ziyazithetha ngokwazo kwinqanaba lokudideka okwenziwe yile bhulorho.
Ingozi yenzeke kanye phambi kweSebe lezoThutho lase-Arkansas, apho isithethi uDanny Straessle sathi, 'ibhulorho yenzeke kuphela kwizithambiso.' Straessle nayo yayinjalo ucatshulwe esitsho indawo 'emtyibilizi' yashiywa kwisiqwenga esihle se-I-30 kuyo yonke isosi ye-pizza, itshizi, i-pepperoni, kunye nedizili encinci echithekileyo.
Ngelixa kungekho mntu wenzakeleyo, I-30 ivaliwe iiyure ezine isiya ngasentshona, kwaye iyure enye isiya empuma, ngelixa abasebenzi besusa amakhulu eebhokisi zepitsa ezonakalisiweyo.
I-Indiana Little Cesars kusolwa ukuba wakhonza ii-pizza ze-DiGiorno ngo-2018
IiWalgreensOsorio / Wikiepedia I-Indiana iyaziwa ngezinto ezininzi-uLarry Bird, isixeko esikhulu sase-Indianapolis, kwaye ngelo xesha a OoKhesari abancinci eGriffith watyholwa ngokuthengisa ngokungazenzisiyo ii-pizza ze-DiGiorno.
Kwakungo-2018, kunye nevidiyo ekhawulezayo ebonisa inqwelo yokuthenga ii-pizza eziqingqiweyo ze-DiGiorno emva kwekhawuntara kwindawo yase-K-Mart ye-Little Caesars. Umfoti wevidiyo nguVincent Romero, othe wachaza ividiyo nge, 'Oku akunakwenzeka phambi kwam,' kwaye uyithumele ku-Twitter .
Iimbono ifikelele kwaye yadlula i-4 yezigidi .
Ukungonakalisi ulonwabo, kodwa isithethi seKmart uJill Proctor ngokukhawuleza uxelele amaphepha kunye namajelo eendaba ii-pizza zazizizinto ze-Kmart, hayi into ka-Little Caesar. Ngokwe-Proctor, u-Kmart wayekhupha ii-pizza eziphelelwe lixesha ze-DiGiorno ngexesha lokudutyulwa kwevidiyo. Nokuba sithini na isizathu sezo bhokisi zeDiGiorno, imeko yajika yaba ngumntu ohlekisayo.
Ngoku ka Usekela , UDiGiorno uthumele i-imeyile kwiiyure ezimbalwa kamva, 'Sinqwenela ukwazi njengawe.' OoKesarea abancinci baphendule-nangona impendulo ilityazisiwe- 'Kuyabonakala ukuba, le venkile inenkqubo yokurhweba.' Uphendule wathini uDiGiorno wathi, 'Kwiintsuku ezimbini ukuza naloo nto? Ngokwenene? '
Nkqu nemodeli UChrissy Teigen kwafuneka bathathe i-jab, bathumele ividiyo kwi-Twitter kunye nezimvo, ' OoCesare abancinci kuphela endifuna ukuya kubo . '
iklabhu yam yokutya yenkundla yokutya
Isilogu sikaDiGiorno siguquke namaxesha
Facebook Ngaphandle kwento eqhumayo, iDiGiorno yaziwa kakhulu nge-tagline yayo 'Ayisiyohanjiswa. NguDiGiorno. ' Lo ngumgca ovela kwintengiso ye-pizza kwii-90s ukuya kwi-millennium, kwaye isatyikitywe ngokuzingca phezulu kweemveliso zayo ze-pizza efriziwe.
Kodwa ngaba isiqubulo sitshintshile ngokuhamba kwexesha? Ayisiyogama elinje ngesimo sayo sengqondo? Ngaba iye yabanochuku kancinci?
Inqaku le-2019 elivela Umtyi uphikisa ukuba isiqubulo sikaDiGiorno senze inkqubela phambili yendalo, njengoko umxholo wokuhanjiswa kwepitsa uphulukene nokukhanya kwawo. Zihambile iintsuku apho abantwana abagcina abantwana okanye oyena mntwana mdala oshiyekileyo iidola ezingama-20s uku-odola ipitsa yayiyeyona nto imnandi. Ngoku sinoku-odola malunga nokutya esikufunayo enkosi kwii-apps zomntu wesithathu. Ukuhanjiswa kwe-pizza kweli nqanaba kuqhelekile, siphantse siyithathe lula. Ukuqhayisa ukuba ayisihambisi, yiDiGiorno, ayisathethi kakhulu. Ke, imveliso yaseNestle kuye kwafuneka ukuba ibenzima ngakumbi ngomyalezo wayo ukuze iqhubeke.
Umbhali we Umtyi Inqaku ligxininisa a Intengiso ka-2013 Apho iDiGiorno ibonisa umqhubi ongalawulekiyo wokuhambisa ngokungakhathali, kwaye itshintshe kancinci intetho eyaziwayo yokubamba ithi, 'Ngombulelo ayisiyozisi, yiDiGiorno.' I-DiGiorno isasebenzisa isilogeni sayo esidala, kuphela ngoku ukuhanjiswa ayingomlinganiso we pizza.
Kwi-2019, iDiGiorno yenze i-forays yayo yokuqala kwinyama esekwe kwisityalo
Facebook Ngelixa iDiGiorno ibonelela ngeendlela ezimbalwa zokukhetha imifuno- oko kuthetha ukuba ii-pizza zabo eziqhelekileyo ezinqabileyo zineentlobo ngeentlobo zemifuno kunye netshizi - inkampani igqibe ekubeni ithathe izinto inyathelo elinye ukuya kubathengi bayo bemifuno.
NgoDisemba 2019, Iindaba zeVeg ubhengeze i-pizza efakwe enye inyama eza kukhutshwa ngentwasahlobo yowama-2020 kunye nenye imveliso yaseNestle, iStouffer's Meatless Lasagna. Zombini ezi mveliso zaqaqanjiswa njengezinendawo ezimangalisayo-indawo yenyama esekwe kwisityalo eyenziwe nguMhlaba oMnandi.
Ukufumana ezobuchwephesha, imihlaba eyoyikekayo yenziwa ngeprotein etyheli, igluten yengqolowa, kunye ne-canola kunye neoyile yekhokhonathi. Kubhalwe ukuba kufane nenkomo yomhlaba kwaye kubambe iigrama ezili-16 zeprotheyini kunye ne-4 yeegramu zentsimbi ngokusebenza.
'Akukho nto iyiphikayo intshukumo yanamhlanje yokutya iguqula indawo esekwe kwizityalo,' utshilo umongameli wecandelo lokutya laseNestle uJohn Carmichael kwingxelo. 'Ngokudibanisa i-Sweet Earth Awesome Grounds kwi-Stouffer kunye ne-Digiorno, siyakwazi ukunika abathengi bethu ithuba lokubandakanya ukutya okutyalwa kwizityalo kwiindlela zabo zokutya ngelixa besonwabela ubumnandi obufanayo kunye nencasa emnandi yeempawu abazaziyo nabazithembayo.'
Kodwa, vegans uxolo, kuya kufuneka uqhubeke nokulinda inyama kwaye Inguqulelo yasimahla yobisi ye-pizza ye-DiGiorno.
UDiGiorno wenza ukubuya okukhulu ngexesha lobhubhane we-COVID-19
Facebook Ngexesha le-2020 i-COVID-19 ubhubhane we-pizza eqanduselweyo waba sisiseko sefriji kwaye ukuthengisa kukaDigiorno akucothanga-kwaphela. Ngapha koko, okwahlukileyo kuyinyani.
Ngoku ka Ijenali yeWall Street , UNestle uzibonile iimveliso zokutya ezinqabileyo zikhula ngokuthe ngcembe ekuthandeni ngenxa yokutshixeka.
Ngomhla we-16 kuMeyi, abantu baseMelika babechithe ngaphezulu kwe-15.5 yezigidigidi zeerandi kukutya okubandayo kwivenkile yokutya. Ishishini leCNN ithi idatha yaseNielsen inika ingxelo yokuba oku kunyuka ngama-40.2 epesenti ukusuka kwixesha elifanayo kunyaka ophelileyo. Ukongeza, idatha yeNielsen ibonisa ukuthengiswa kwefriji, njengakwisixhobo esikhulu sasekhaya, nayo inyukile, itsibela kwiipesenti ze-195 xa kuthelekiswa no-Epreli ka-2019.
Esi sisiphumo sokuvalwa kwendawo yokutyela emhlabeni jikelele, kwaye Umthengi ufuna ukutya okuthuthuzelayo njengoko i-COVID-19 isasazeka.
Nokuba umongameli weCandelo lokuTya laseNestlé uJohn Carmichael uchukumisekile, ephawula indlela uDiGiorno azibona ngayo iipikisi ezinkulu zokuthengisa ngaphezulu kweenyanga ezininzi. Ludidi olomeleleyo olufumana owona msitho mkhulu wolingo kwimbali yawo, utshilo.
