Facebook U-Omaha Steaks uzakhele igama njengeyona nkampani iphambili yokuhambisa inyama e-United States. Inkampani iyazingca ngokubonelela abantu baseMelika kulo lonke uhlanga ngomgangatho, Inyama yenkomo eseNtshona Ayisiyiyo loo nto kuphela, kodwa banokhetho olubanzi lwezinye iimveliso zenyama, amashwamshwam, kunye neewayini ezimnandi zewayini.
Emva kokuqala njengevenkile encinci yomama-kunye-pop kwidolophu yase-namesake, u-Omaha Steaks sele ekhulile waba yindawo enkulu yokupakisha inyama, ehambisa ii-steaks kunye nezinye iimpahla kuwo onke amazwe angama-48. (Uxolo, iAlaska neHawaii, kodwa kuya kufuneka uhlawule iimali ezongezelelweyo ukuba ufuna inyama ye-Omaha Steaks.)
Iinkonzo zokuhanjiswa kwesidlo zinobuchule kunye nobubi, kodwa kunokuba nzima ukumelana nokunkcenkceshela umlomo-amathambo kunye neendawo zokugcina iimpahla u-Omaha Steaks aziwa kakhulu ngazo. Yintoni ekufuneka uyazi nge-Omaha Steaks, nangona kunjalo, ngaphambi kokutsiba umpu kuloo nto I-300 yeeNdawo zokuTya inyama ibhokisi? Ukusuka kwisiqalo sabo esithobekileyo ukuya kwindlela inkampani eyanda ngayo kwiimarike ezintsha, le yinyani engachazwanga ye-Omaha Steaks.
iibugs ezincinci kumgubo
U-Omaha Steaks yinyani yokwambatha ebalini lobutyebi
Ifoto nguNicholas Kamm / Getty Izithombe Yikholwa okanye ungakholelwa, u-Omaha Steaks khange abe yeyona nto iphambili kushishino lwenyama namhlanje. Ibali le-Omaha Steaks aliqali e-Omaha, eNebraska, kodwa eRiga, eLatvia, ngenkulungwane ye-19. Xa usapho lakwaSimon lwalubaleka eLatvia ngenxa yokuchasa umthetho elizweni, ekugqibeleni bangena e-Omaha, apho babephakathi kwamaza okuqala abantu abangamaJuda ukungena esixekweni, ngoku ka Icwecwe leThebhulethi , imagazini yenkcubeko yamaJuda.
Usolusapho kasimon J.J. USimon nonyana wakhe u-BA basebenze kunye njengabanosilarha- yayilurhwebo losapho emva kwilizwe labo lase-Yuropu-elasungula iNkampani yokuThengwa kweNyama eTafileni kwidolophu yase-Omaha ngo-1917. Inkampani yakhula yathandwa phakathi kwe-Omahans zasekuhlaleni, yaze ekugqibeleni yalitshintsha igama yaba ngu-Omaha Steaks ngo-1966 njengenkampani bandisiwe ukuze bathengise imveliso yabo kwamanye amazwe nge I-Union Pacific Railroad .
Ngaphezulu kwekhulu leminyaka emva kokusekwa kokuqala kwe-Omaha Steaks njengenkampani, inkonzo yokuhanjiswa kokutya ikhule kulo lonke ilizwe, isifumana malunga nesiqingatha sezigidi zeerandi kwingeniso njenge Ithebhulethi uxelwe umva ngo-2017 Iwebhusayithi yeOmaha Steaks , Inkampani iye yaba lelona lizwe likhulu elithengisa ngokuthe ngqo ukutya kwenkomo kunye nokutya okumnandi. Thetha ngokufezekisa iphupha laseMelika!
Kwizizukulwana ezihlanu, u-Omaha Steaks ubeyishishini losapho
Facebook Kwimbali yenkulungwane yenkampani, u-Omaha Steaks ushiyeke njengeshishini losapho lakwaSimon- i-CEO yangoku kunye nomnini, uBruce Simon ngumzukulwana womzukulwana womsunguli we-Omaha Steaks uJJ. Simon. USimon ukhulele kwishishini losapho kwaye wayehlala ehamba noyise ukuya kwisityalo njengomntwana ngaphambi kokuba asebenze apho ngexesha lekhefu ehlotyeni kwisikolo esiphakamileyo nakwikholeji. Oku kwenza uBruce Simon ukhetho lwendalo ukungena kwesi sikhundla, njengoko ebesebenza kwezinye izikhundla ngaphakathi kwenkampani kude kube ngo-1994, xa waba ngumongameli kunye ne-CEO.
Ngokungafaniyo nezinye iingxilimbela zeshishini lenyama ezifana Ukutya kweTyson kwaye UOscar Mayer I-Omaha Steaks ihlala iyinkampani yabucala, oko kuthetha ukuba abatyali mali abanakho ukuthenga izabelo ze-Omaha Steaks. Ngelixa ukuhamba esidlangalaleni kujongwa njengokufezekisa okukhulu kuyo nayiphi na inkampani enkulu, ukuhlala ngasese, ishishini elinabanikazi losapho kuye kwavumela inkampani ukuba ijolise ngakumbi kwizicwangciso zexesha elide, endaweni yokuzixhalabisa rhoqo malunga nengeniso yekota.
Uluhlu lweOmaha Steaks luye lwanda ngaphaya kweemveliso zenyama yenkomo
Facebook Igama elithi 'Omaha Steaks', ngokuqinisekileyo, liyalahlekisa. Ngelixa inyama yenkomo inokuba yeyinto efika engqondweni xa uqala ukuva igama lenkampani, unokumangaliswa kukufumanisa ukuba ungafumana uluhlu olubanzi kakhulu lweemveliso ezikhethekileyo. Ngama-1960, kwaqala u-Omaha Steaks ukwandisa ikhathalogu yayo Ukusuka ekuboneleleni ngee-steaks ukubandakanya nokusikwa kwepremiyamu yehagu, yeenkuku kunye nevenkile zaselwandle. Ukusukela ngoko, bongeze uluhlu olubanzi ngakumbi lweemveliso kwimenyu, njengoko iinkonzo zonikezelo zenkampani ziye zanda kakhulu.
Ngelixa ii-steaks zisesona sinqunqwe senyama e-Omaha Steaks, ungathenga uluhlu olukhulu lweemveliso ngaphandle kwetyikityo yenkomo ngokunjalo - ukusuka kwisitayile sasePoland kielbasa kwindalo evuyayo izibopho ze halibut . Banokufumana iseti ebanzi yeendawo zokusebenzela ukuze basebenze ecaleni kwesona sifundo siphambili, kubandakanya iicharcuteries kunye nezitya ezisecaleni zetapile, kunye newayini ecekeceke. Ukugqibelela isidlo sakho sangokuhlwa esilandelayo. Okanye isidlo sakho sangokuhlwa se-kielbasa. Okanye isidlo sakho sangokuhlwa esilandelayo.
Umkhenkce owomileyo udlala indima ephambili nge-Omaha Steaks
Ngaba ukhe uzibuze ukuba u-Omaha Steaks ulawula njani ukugcina iimveliso zabo zintsha, nokuba bazithumela kwilizwe liphela? Njengoko uGqr. Youling Xiong ebhalile Isayensi yeNyama kaLawrie , 'Inyama ekrwada yenye yezona zinto zokutya zingazinzanga ngenxa yobuninzi bezakha-mzimba ezilungele iintsholongwane.' Oku kuthetha ukuba ukuhambisa iimveliso zenyama engaphekwanga ukusuka kurhulumente ukuya kurhulumente (kwaye ngamanye amaxesha ilizwe ukuya kwilizwe) kuthatha inkathalo enkulu.
Xa inkampani yaqala ukusebenza nge-imeyile ngo-1952 , bazinza ekusebenziseni iibhokisi ezinemigca ye-wax ezaliswe ngumkhenkce owomileyo ukugcina inyama ipholile- ngokulinganisa ifriji. (Oku kwakungaphambi kokuba izikhongozeli zokuhambisa ngepolystyrene kunye nokupakishwa kwe-vacuum kuye kwasasazeka ngakumbi kwezobuchwephesha kwezorhwebo, uyabona.) Njengokuba i-polystyrene kunye nokupakishwa kwe-vacuum kwathandwa ngakumbi kwaye kwaxhaphaka, i-Omaha Steaks yaphosa izikhongozeli ezenziwe nge-wax kwaye yaqala ukuzisebenzisa, ngokudibeneyo ne-ice eyomileyo njengendlela yokugcina inyama ipholile.
Ukupakisha okungafunekiyo, kudityaniswe nomkhenkce owomileyo, kuqinisekisa ukuba inyama ayinakho ukubonwa ngumoya- yiyo ke loo nto, iintsholongwane- ngelixa umkhenkce owomileyo ugcina ubushushu buphantsi ngaphandle kokufuna umbane.
I-Omaha Steaks iye yanda kwintengiso yokutya kwezilwanyana
Ngaba inja yakho iyakhala kwaye icele ngalo lonke ixesha uphosa i-steak kwi-grill? Ngexesha elizayo xa ugcina i-Omaha Steaks, unokufuna ukuqaphela ukubamba ezinye zezinja zabo zokutyikitya, ezongezwe yinkampani kuluhlu lwazo malunga neminyaka eli-17 eyadlulayo. Njengoko INew York Times uxelwe ngo-2004, abathengi babehlala bexelela abaphathi benkampani ukuba bondla ukutya okusuka kwiimveliso zabo ze-Omaha Steaks ezinjeni nasezikati zabo. Ekugqibeleni, inkampani yanikezela yaza yagqiba kwelokuba yenze ukuthanda ukuthandwa zizilwanyana kwaye yaqala ukuzenzela inja ngo-2003.
Ngoku, ezi ziphatha izilwanyana zasekhaya azithotyiswanga, amaqhekeza enyama asemgangathweni ashiyekileyo kunqunyulwa okuphezulu kwenyama eyenzelwe abantu. Njengoko umphathi wangaphambili wenkampani uTodd Simon uxelele INew York Times , 'Sisebenzisa imveliso enye eluntwini ngaphandle kwesiqulatho sesodiyam nezinye iziqholo.' Ngokwe- Amaxesha , Inja yenkampani iphatha ngokusondeleyo ifana nophawu lwentengiso yenyama yenkomo u-Omaha Steaks, thabatha yonke ityiwa.
Kancinci kuhamba ixesha elide e-Omaha Steaks
Facebook I-Omaha Steaks iyaziwa kakhulu ngeebhokisi zayo ezintle kunye nexabiso lokutya. Umzekelo, ezinye zezi bhokisi, njengazo Iphakheji ye-Gourmet Stock-Up , ene-filet mignon, i-sirloin, isifuba senkukhu, kunye nokunye okuninzi, kunye nezinye izitya ezisecaleni, kuya kukuxabisa ishumi leedola. Ngelixa ezi zizinto ezilungileyo zentengiso yentshabalalo, amathuba akhona, awunyanzelekanga ukuba uchithe imali eninzi kwinyama enqabileyo ekunokwenzeka ukuba ngekhe ulahle ngokukhawuleza ngokwaneleyo.
Oko kwathethi, i-Omaha Steaks ineephakheji ezininzi ezifanelekileyo zokutya kwansuku zonke-njengoko Ushishino ngaphakathi ixelwe ngo-2018 Iidola ezingama-20 zinokuhamba umgama omde ngaphaya kwe-Omaha Steaks. Kwabaqalayo, kunzima ukuba ungafumani ubuncinci beentengiso zentengiso kwiwebhusayithi yabo. Kodwa kwakhona, ungabamba ipakethi yeesoseji ezisibhozo (ukusuka kwi-kielbasa yohlobo lwePoland ukuya kumaqebengwana enkomo) ngeenxa zonke- nangamaxesha amaninzi, ngezantsi nje kwe- $ 20. Kuyafana nokusikwa kwenkomo, njengeengcebiso zazo zethenda.
Kodwa yeyiphi inqaku le-steak enexabiso eliphantsi ukuba ayenzi njalo incasa nantoni na elungileyo? Njengoko Ushishino ngaphakathi uxeliwe, umgangatho wento oyifumanayo e-Omaha Steaks udlula ngaphezulu kwento onokuyifumana kwivenkile yakho yasekuhlaleni. Ukuba unayo le mali uyisebenzisileyo kwaye ufuna ukuya kunosilarha wasekhaya okanye indlu yesiteki , ke, ewe, awungekhe uyibethe-kodwa i-Omaha Steaks inokuba yeyona nto ilandelayo.
U-Omaha Steaks ungene engxakini yokuphula umthetho we-telemarketing
Mhlawumbi ufumene umnxeba okanye ezimbini kwi-robocaller e-Omaha Steaks uzama ukusithengisa ngebhokisi yesipho sabo seeholide esikhethekileyo esifakwe kwi-brim kunye ne-gourmet hamburger kunye ne-tri-tips galore. Ewe, ngo-2014, enye indoda yaseGresham, e-Oregon, yayifumene umnxeba omnye kakhulu, njenge Oregonian ixelwe .
Ngoku ka Indawo yaseOregonia , UMichael Hetherington ufumene iifowuni ezili-10 ezingafunekiyo kwiselfowuni kule nkampani kwisithuba nje esingaphezulu kwenyanga ngo-2013. UHetherington wenza uphando ngemithetho ejikeleze ukuthengisa ngomnxeba waqonda ukuba le nkampani inokwaphula umthetho Umthetho wokuKhuselwa kwabathengi ngomnxeba ka-1991 . Umthetho uthi iinkampani azivumelekanga ukufowunela abathengi ngaphandle kwemvume yabo kwaye abanakho ukusebenzisa iinkqubo ezizenzekelayo ukucofa iinombolo ezingahleliwe- kugxininiswa ngokubhekisele ekukhuseleni iinombolo zefowuni. Yile nto kanye u-Omaha Steaks ayenzayo xa babiza iHetherington ngala maxesha ali-10 kwaye wafaka isimangalo nxamnye nabo ngo-2014.
Ityala lakhula laba yintshukumo ebanzi yeklasi kwaye yagqitywa malunga neminyaka emibini kamva kwi-2016, xa inkampani kuye kwafuneka ikhuphe i-5 yezigidi zeedola kubathengi abababizileyo besaphula i-TCPA. Ngoku ka Izenzo zodidi oluphezulu , iwebhusayithi ephanda ngeendlela ezahlukeneyo zeklasi kwilizwe liphela, abathengi baqala ukufumana iitsheki ezivela kwi-Omaha Steaks malunga ne- $ 40 ngoDisemba 2016.
U-Omaha Steaks waba nengxaki kwiwebhusayithi yabo
Xa usiva malunga nabantu baseMelika abakhubazekileyo, ihlala ibhekisa kwizinto ezibonakalayo-uyazi, izinto ezinje ngezihlalo ezinamavili, iindawo zokupaka, okanye ukufikelela kwigumbi langasese. Kodwa inye into eyaziwayo malunga ne-ADA kukuba iiwebhusayithi zikwanemigaqo engacacanga ekufuneka bayilandele ukuze bathobele isenzo.
Amanye amaqela abhengezayo ayaziwa ukuba athathe amashishini enkundleni ukuba iiwebhusayithi zabo azifikeleleki lula kubasebenzisi abangaboniyo. Nangona kunjalo, kuba le mithetho ayimiswanga kakuhle elityeni (I-ADA yenziwa iminyaka ngaphambi kokuba i-Intanethi ibe yinto ephambili kubomi baseMelika), la matyala ahlala ejongwa kwimeko nganye.
Yabona, ukuba iwebhusayithi yeshishini ayinikezelwanga kakuhle ukuze ifundwe ngokulula kusetyenziswa isoftware yokubhala-ukuya-kwintetho, ethi ishiye iwebhusayithi ingenamsebenzi kwaye ingenakufikeleleka kumntu ongaboni kakuhle okanye ongaboniyo. Inkqubo ye- I-Omaha yeHlabathi-yeHerald ixelwe ngo-2017 , ukuba iqela elikhuthazayo i-Access Now lisebenzisane nabathathu abangaboniyo abaza kuba ngabathengi ukuba bamangalele i-Omaha Steaks ngenani lemicimbi yokufikelela kwiwebhusayithi yabo.
I-oreo cheesecake iluma iphiladelphia
Inkampani, nangona kunjalo, ibanga ukuba icwangcisa ukwenza umsebenzi opheleleyo wokulungisa iwebhusayithi kwi-2018 kamva kwaye ayifuni ukuvuselela iwebhusayithi yayo ide ikhuphe uhlaziyo olupheleleyo. Ityala lapheliswa kwakamsinya emva kokuba liqalile, njengoko i-ADA ingacacanga ngokubhekisele ekuthobeleni i-intanethi.
U-Omaha Steaks uneevenkile zentengiso amashumi eminyaka
Facebook Uqhelene kakhulu newebhusayithi yeOmaha Steaks, okanye mhlawumbi neekhathalogu zabo zeposi; emva kwayo yonke loo nto, yaziwa ikakhulu njengenkonzo yokuhambisa. Kodwa ineevenkile ezimbalwa zezitena kunye nodaka kulo lonke elaseMelika. Ngokwe- I-Omaha yeHlabathi-yeHerald , ivenkile yokuqala yokuthengisa i-Omaha Steaks ivulwe kwidolophu yenkampani ngo-1976, 'njengelinge lokuqhuba imisebenzi efanayo kwilizwe liphela.' Ngaphambi kokuvula ivenkile kwidolophu yaseOmaha, abathengi banokuthenga kuphela i-Omaha Steaks ngeposi okanye kwiindawo zokutyela ezikhethiweyo eziphethe iimveliso zabo.
Nangona yayiyiprojekthi yokulinga, inkampani ayikhange iqale ngokwandisa ubukho bayo kwizitena nodaka ngaphaya kweNebraska phantse ishumi leminyaka. Ngo-1985, Ivenkile yokuqala yokuthengisa ngaphandle kweCornhusker State kwavulwa eHouston, eTexas. (Kule mihla, iTexas igqithile nakwi-Nebraska njengombuso oneevenkile ezininzi ze-Omaha Steaks.) Inkampani sele ivule ngaphezulu kweendawo ezingama-75 kwilizwe liphela, ke ukuba ujonge ukufumana i-Omaha Steaks, nawe uzifune ngokukhawuleza, unokukwazi ukuqhuba uye ezantsi kwindawo ekufutshane ukuze uzigcinele usapho olulandelayo lokupheka.
Imithombo yeOmaha Steaks yenkomo yabo kwiifama eMidwest
Ifoto nguPaul Ellis / Getty Izithombe Ngokwedatha evela kwi INkonzo yeSizwe yeeNkcukacha-manani zezoLimo , I-Nebraska inenani elipheleleyo leenkomo ezizizigidi ezi-6.3, ethetha ukuba iibhokhwe zodlula abantu eNebraska ngabathathu ukuya kolunye. Zininzi iinkomo zikarhulumente kunokuba kukho abantu kuso sonke isixeko saseLos Angeles!
Ngapha koko, i-Nebraska ngurhulumente onenkomo yesibini ephezulu kunabantu (uMzantsi Dakota ngowokuqala, malunga neenkomo ezi-4.5 kuye wonke umntu waseburhulumenteni) - ke uyazi ukuba bayithatha kakhulu inyama yabo yaphaya. Ngoku ka Omaha Steaks , le ethos yenkomo yenkomo yeyona nto iwagcina kurhulumente kwimbali yawo yonke yenkulungwane.
'Le yintliziyo yelizwe leenkomo, kwaye siyathanda ukwabelana ngalo mgangatho kunye nelizwe liphela,' ifunda iposti yebhlog ka-2019 kwiwebhusayithi yenkampani.
Inkampani iyazingca ngokufumana yonke inyama yayo kwiifama kulo lonke ilizwe laseMelika, kwaye ingakhupheli ngaphandle nantoni na evela kwiindawo ezingabizi kakhulu, ezikude eMzantsi Melika okanye e-Australia. Ngokwenkampani, zonke iimveliso zenyama yazo zivela kwingca eyondliwe ngengca, egqityiweyo-enye into enceda ukukhulisa umgangatho webhokisi yakho ye-Omaha Steaks.
Abasebenzi be-Omaha Steaks bathathelwa ingqalelo kubalulekile ngexesha lobunzima be-COVID-19
Xa ukuqhambuka kwe-COVID-19 kwahlasela iUnited States, uninzi lwezixhobo zokulungisa inyama kulo lonke ilizwe zazifumana ziphakathi kwembambano. Abasebenzi kwezi zityalo babonwa njengabalulekileyo, kwaye ngenxa yoko, iinkampani ezininzi zokwenza inyama azizange zivale ukusebenza kwazo, ngokwengxelo evela Irediyo yoLuntu kaZwelonke . Okona kubalulekileyo kukuTyson Foods, okuthi, ngoku ka Ushishino ngaphakathi , yayiye yanxulunyaniswa namacala angama-4 500 e-COVID-19 kwilizwe liphela.
U-Omaha Steaks wayengekho ecacileyo nokuba. Ngokupapashwa ngo-Epreli 2020, u-Omaha Steaks uqhubeke nokusebenza kumaziko akhe kwaye inkampani ithe izakusebenza ukugcina amanyathelo okwehla kwezentlalo kwizibonelelo zayo ngelixa ivumela bonke abasebenzi kwizityalo zayo ukuba bahlawule ikhefu lokugula. Ukusukela nge-Meyi ka-2020, i-Omaha Steaks khange idibaniswe nawo nawaphi na amatyala e-COVID-19 njengolunye ukhuphiswano lwayo, kodwa isimo sengqondo sabasebenzi bayo 'besoyikeka,' njengo-Eric Reeder, umongameli womanyano omele abasebenzi kuzo zombini i-Omaha Steaks , UTyson, kunye noNestlé phakathi kwabanye, baxelele i I-Omaha yeHlabathi-yeHerald .
U-Omaha Steaks ubuyile ngexesha lobhubhane
Nangona inokubonakala ngathi iyinkampani ebandayo kwaye ikude, kumbindi wayo, u-Omaha Steaks usabambelele kwi-mom-and-pop ethos ethi umseki wayo uJJ. USimon wakhuthaza xa wayeqala ukuya eUnited States. Kwaye indawo enkulu yokubuyisela kwindawo yase-Omaha- usapho lakwaSimon lugcina ubudlelwane obusondeleyo esixekweni, besenza imisebenzi eyahlukeneyo yeenkonzo kulo lonke iOmaha nakwimimandla eyingqongileyo.
Owona mzekelo wakutshanje woko? Impendulo yenkampani kuqhambuko lwe-COVID-19. Ngokutsho kwindawo yeendaba yasekuhlaleni i-NBC 6 , U-Omaha wabona ubungqina obukhulu bokungabikho kwemisebenzi ekuphenduleni ubhubhane we-COVID-19. Umzekelo, ngeveki ka-Epreli 4, 2020, ngaphezulu kwama-25,000 abantu abafake izicelo zokungabikho kwemisebenzi (umxholo othile, isixeko sase-Omaha sinabantu abangaphantsi nje kwesiqingatha sesigidi).
Ukuphendula, iQela loPhuculo lweDolophu yase-Omaha lisebenzisana namashishini endawo- i-Omaha Steaks ibandakanyiwe- ukubonelela ngokutya kwindawo yokutya ukuze kuncede abo babenengxaki yentswela-ngqesho ngenxa yengxaki (nge I-Omaha yeHlabathi-yeHerald ) . Ngelixa abaququzeleli bebeqala ukukhangela amaxabiso athotyiweyo ekutyeni ukuze bakhuphe, u-Omaha Steaks uxelwe ukuba wenqabile ukwamkela isenti enye kuyo nayiphi na ihambhega okanye iihagu zenyama yehagu eyathi yakhutshwa yinkampani.
Ixabiso lamaqanda kwi-costco
