Ihluma Amafama eMarike Ngokwenyani yinto yakho yesiqhelo 'yokutsala-ngokwakho-nge-bootstraps yakho, iphupha laseMelika kunokwenzeka, ewe sinako' ukuphumelela ibali. Amahlumela amafama kwintengiso aqala ngo-1943 eSan Diego, California. Uyazi, unyaka xa UJanis Joplin noRobert De Niro bazalwa, inqwelomoya yomlo we-P-38 kwiMfazwe yesibini yeHlabathi yangena kabuhlungu kwindlu kwiprojekthi yezindlu yaseSan Diego yaseLinda Vista, kwaye isixeko sasifutshane ngekofu, iswekile, inyama kunye namafutha kangangokuba neentsana zazikhutshiwe amakhadi olungiselelo (nge ILos Angeles Times , IZiko leMbali laseSan Diego , kunye Imbali yaBantu ). Lowo yayingunyaka wokuhanjiswa kwe-ice cream, uHenry Boney, waboleka i-600 yeedola ukuthenga ilori yokubuyisa ipesika ngapha nangapha kwindawo yakhe esandula ukuvulwa yeziqhamo (nge Umbutho weSan Diego-Tribune kwaye Umthombo weSan Diego ).
Umngcipheko wakhe uhlawulwe. Usapho lakwaBoney sele luvule iivenkile zokutya kubandakanya iBoney's, iBradshaw, iSuperama, iiFama zeWindmill, iHenry, iSprout kunye neSpeedee Mart. Amahlumela amaFama eMarike abe yimpumelelo ethile, kwaye ukusukela ngoFebruwari 2020, iingxelo zokutya ziye zavula iivenkile ezingama-340 kumazwe angama-22 (ngeZihluma).
Amahlumela asecaleni lokusika ukutya okuluhlaza
I-Instagram Ngexesha elizayo xa uthenga kwi-Sprouts, jonga kwiirisithi yakho. Icala kabini, ukugcina iphepha (nge Reddit ). Kwakhona, zibambe emqolo. Ukuzibophelela kwamahlumela ekubeni yivenkile eyaziyo indalo esingqongileyo kuhambelana kakhulu neemfuno zabathengi bayo. Njenge-CEO ye-Sprout, uJack Sinclair, ucacisile IBloomberg Ivenkile ivenkile ibona 'utshintsho olukhulu' kwiimveliso zezinto eziphilayo, inyama yenkomo etyiswe ingca, kunye nenkuku yengcali. Kanye ngoobani abajolise kubo? 'Abathandi bempilo' kunye 'nabafuna ezintsha' (nge Ishishini leWinsight Grocery ).
Kwaye iirisithi ezinamacala amabini yenye yezona zinto zininzi zenziwe yivenkile kule minyaka idlulileyo ukuze zihambe ziluhlaza ukuphendula ekujoliswe kuyo ngabantu. Ngo-2019, umzekelo, ii-Sprouts zigcine i-27 yezigidi zeepawundi zokutya kwiindawo zokulahla inkunkuma ngokunikela ngokutya kwiinkqubo zokuphelisa indlala elizweni. Umxokelelwane wevenkile enkulu uceba nokwenza iivenkile zayo ezintsha ukuya kuthi ga kwipesenti ezingama-20 ezincinci ukunciphisa umda wekhabhoni. Kwaye, ngokwengxelo yayo yonyaka, Imithombo ihluma uninzi lweemveliso zayo ezomileyo nezomkhenkce ezivela kubasasazi beKeHe abazi indalo. Ngomhla ka-Matshi 2020, abasasazi bakaKeHe babhengeza ukuba iyatshintsha idizili iye kwiilori ezikhupha ikharbhon ephantsi enefuthe legesi evuselelekayo, ngethemba lokunciphisa ukukhutshwa kwekhabhoni ngeetoni ezingama-674 (ezilingana nokutyala imithi eyi-11,120) (nge Iindaba ze-PR ).
Kunjani ukusebenza kwiihlumelo?
Ihluma Amafama eMarike Kwakukho ihempe eyayithengiswa kwi-2019 eyayifundeka ngolu hlobo, 'Sasiqhele ukuncuma emva koko sisebenze kwihlumelo' (nge Reddit ). Kwakuloo nyaka mnye, uSpouts wabhala kwingxelo yakhe yonyaka ukuba ibinexhala malunga namandla abasebenzi abafuna ukumanyana, abanokuthi 'baphazamise iqela lolawulo' kwaye 'balichaphazele kakubi' ishishini labo.
Zithini iiforamu ezikwi-Intanethi ezinje ngeNene kunye neQuora? Amava omsebenzi mhlawumbi axhomekeke kwindawo yezihluma. Abanye abasebenzi banika uphononongo lweenkwenkwezi ezintlanu, 'bayayithanda into abayenzayo,' kwaye bacinga ukuba indawo leyo 'inemveliso' kwaye 'iyonwabisa' indawo yokusebenza. Kwicala elingathandabuzekiyo, abaninzi bayakhalaza ngolawulo olubi kunye nokuphathwa gadalala. Phakathi kwezona zikhalazo zixhaphakileyo? Ukunciphisa iiyure 'ukuya kuthi ga kwinqanaba lokuba ungade uhlawule i-inshurensi yakho,' 'ukhala,' 'uthotywa isidima,' 'unobuqhetseba,' kunye 'nolawulo olungenabungcali', 'iinjongo ezingenakufezekiswa, kunye nomoya' wobutshaba '' ongalungelelananga 'obonakala' uphantsi isimilo '(nge Quora kwaye Kanjalo ).
Umvuzo awuyonto yokubhala ekhaya ngayo. Ukuba Ewe kunjalo idatha inokukholelwa, umvuzo ophakathi we-bagger kwivenkile ye-Sprouts yi-17 yeepesenti ngaphantsi komndilili wesizwe. Kwaye ngokwe Zippia , ngelixa umqeshwa ophakathi kwi-Sprouts esenza i-28,393 yeedola ngonyaka, abathengisi abarhola kakhulu abathengisa ukutya (cinga: Wegmans bahlawula abasebenzi babo phakathi kwe- $ 10,000 kunye ne- $ 15,000 ngaphezulu ngonyaka. Mhlawumbi yiloo nto, ngokomndilili, Umqeshi weeMveliso zabalimi ehlala ixesha elingaphantsi konyaka onesiqingatha emsebenzini, ngaphambi kokuba aqhubeke.
Ukugcinwa kwendalo ngokucacileyo kubaluleke kakhulu kwi-grocery giant. Amalungelo abasebenzi? Mhlawumbi akunjalo.
Ekutyeni? Amahlumelo anokutya kwalonto
I-Instagram Ngokujikeleze i-45 yezigidi zethu zokutya minyaka le (nge Ezonyango zaseBoston ). Ngaba ungomnye wabo? Mhlawumbi ulandela Ukutya kweKeto njengoKim Kardashian . Ukuba ungumlandeli kaMiley Cyrus, uPaleo mhlawumbi uyinto yakho (nge Mholweni ). Ke kwakhona, unokukhetha ukushenxisa iintsuku ezingama-30, isezantsi-Fodmap, okanye indlela yokutya eluhlaza. Nokuba zithini na iimfuno zakho zokutya, amahlumelo mhlawumbi aneentlobo ngeentlobo zeemveliso zokuhlangabezana nazo. Ayisiyiyo le kuphela, kodwa Ivenkile yevenkile ivenkile izele ziingcebiso kunye namacebo ukukunceda wenze ukutya kwakho kube yimpumelelo.
Ngaba iichips ze-organic ze-organic for snack yokutya ekrwada? Yifumane kwihlumelo. Ukuthenga i-superfoods? Amahlumela anikezela Ubuncinane ngama-24 . Ngaba ujonga ezinye iindlela zobisi ezikumgangatho ophezulu zokutya okusekwe kwizityalo? Amahlumela uye wawugubungela kwaye uya kuphakamisa ezinye iiresiphi ngelixa bezikho. Okanye mhlawumbi urhawuzela inkukhu esekwe kwisityalo? Ihlumelo lithengisa imveliso yokuqala yenkukhu esekwe kwisityalo esenziwe kuphela kwizithako ezihlanu ezingezizo ze-GMO ezikhoyo eMelika (nge Iindaba ze-PR ). Uluhlu lwezinto zokutya ezahlukeneyo zokutya okucocekileyo zezinto ezenza ukuba zibe zezinye zezona ndawo zilishumi zithengisa ukutya okunempilo eUnited States, njengoko kubekiwe ngabezondlo (nge Impilo yabasetyhini ).
Sukuba nexhala ukuba awunazo izihlumelo kufutshane nawe okwangoku. 2020 ungangunyaka wakho. Phakathi kwezinye iindawo, ngo-2020 Ivenkile enkulu ukuza kuthi ga ngoku ibhengeze ukuvuleka eBaltimore, eMaryland; ENew Tampa naseMiramar, eFlorida; Dresher, ePennsylvania; EDenver, eColorado; IWilmington, iDelaware, kunye neCave Creek, eArizona.
