Ifoto nguBetancur / Getty Izithombe Mhlawumbi sonke sonwabile ukuba sikwazi ukufumana i-cheeseburger yedola esingakhange siqwalasele ukuba injani McDonald's iyayenza. Kwenzeka njani ukuba ukuthengise ukutya ngento encinci?
Impendulo yeyokuba uMcDonald's ubenobugcisa bokwenza kunye nokuphaka ukutya kwiindleko eziphantsi kwelitye. Awudingi ukubiza imali eninzi ngokutya ukuba akubizi mali ininzi ukuze ukwenze. Yiyo kanye imeko eyenzeka eMcDonald's. Kodwa ngaphezulu koko, iqumrhu likaMcDonald lineminye imithombo yengeniso, ke abaxhomekekanga ekwenzeni imali kuphela kukutya abakuthengisayo. Ngethuba nje uMcDonald's, uphawu, lukhona, lunokwenza imali. Ke, ixabiso le-cheeseburger yayo phantse alinamsebenzi.
Ukusuka ekufumaneni ixabiso eliphantsi Iimveliso zeCoca-Cola Nayiphi na indawo yokutyela ekuziseni iibhiliyoni zeedola kwirente, ezi ziindlela uMcDonald's anokukwazi ngazo ukuthengisa ukutya okuncinci.
UMcDonald uthengisa ezinye zezinto zokutya ezinenzuzo enkulu ezikhoyo
Ifoto nguScott Olson / Getty Izithombe Ewe, uMcDonald uthengisa ukutya kwayo ngexabiso elincinci kakhulu. Kodwa oko akuthethi ukuba ayinakho ukwenza imali ngayo. Kuyenzeka nje ukuba isigebenga sokutya okukhawulezayo sikushishino lokuthengisa ezinye ze izinto zokutya ezinenzuzo enkulu ngeenxa zonke. Thatha umzekelo isoda kwaye kofu . Ezi ziselo zibiza indawo yokutyela iisenti ezimbalwa kwindebe nganye, kodwa ihlawulisa iidola ezininzi nganye. Ngoku ka Ushishino ngaphakathi , isoda yokutyela ine-1,150 yepesenti yeepesenti ngelixa ikofu inephawu elimangalisayo leepesenti ezingama-2,900. Kwaye ungalibali malunga namanzi asebhotileni, athi UMcDonald naye uyathengisa . Loo nto yahlula umahluko ngamawaka amabini eepesenti anyuke ngexabiso.
Kodwa ayizizo nje iziselo apho uMcDonald evuna izibonelelo zomvuzo ophakamileyo kukutya okunexabiso eliphantsi. Indawo yokutyela ithengisa izinto ezininzi zesidlo sakusasa seqanda. Inkqubo ye- Ixabiso eliphakathi Amaqanda ali-12 ayi-1.32, efikelela kwiisenti ezili-11 ngeqanda ngalinye. Nokuba uthe wongeza iindleko zezinye izinto (itshizi, ibhekoni, i-muffin yesiNgesi, njl.njl.) Kunzima ukubona uMcDonald ehlawula ngaphezulu kwe- $ 1 ukwenza Isandwich yesidlo sakusasa . Nangona kunjalo bahlawulisa $ 3 ukuya kwi-4 ukwenzela bona.
I-kfc i-5 yeedola igcwalisa isondlo
Izinto zemenyu yabantwana nazo ziwela kolu luhlu. Abantwana batya ukutya okuncinci kunye nezithako ezimbalwa, oko kuthetha ukuba oku kutya kubiza indawo yokutyela encinci. Oku kunceda ukwandisa imida yenzuzo. Ke ngoko, abakwaMcDonald's banokuphinda babize amaxabiso asezantsi kwezi zitya kwaye basenokwenza imali ngazo.
UMcDonald's ugcina amaxabiso asezantsi ngokuthenga izithako kwixabiso elikhulu kakhulu
UDavid Ryder / Getty Izithombe Njengawo nawuphi na umntu one Ubulungu beCostco Ndiza kukuxelela, ukuthenga ngobuninzi kunokugcina imali eninzi. Ngoku, endaweni yokuthenga ukutya kwendlu enye, cinga ukuthenga amawaka eendawo kwaye uza kuqala ukuqonda ukuba incinci kangakanani iMcDonald's ekufuneka ihlawule izithako xa kuthelekiswa nawo wonke umntu. Ngapha koko, iMcDonald's yiyo oyena mthengi mkhulu emhlabeni yenkomo, yehagu, yeetapile, lettuce, kunye neetumato. Ikwangumthengi wesibini ngobukhulu wenkukhu ngasemva kweKFC kuphela. Ngaphandle kokuthetha, ibinzana elithi 'ukuthenga ngobuninzi' lithatha intsingiselo entsha ngombutho wokutya okhawulezayo.
Ngenxa yokuba uMcDonald uthenga ukutya okuninzi, nawuphi na umthengisi uya kufuna ishishini lakhe. Ke ngoko, la mashishini abonelela ngokutya okukhawulezayo izaphulelo emaweni kwiimveliso. Bathenga izithako abazifunayo ngamaxabiso apheleleyo. IiMcDonald's zinokujika zigqithise (ezinye) kwezo zigcinwa kumthengi, zikhokelela kukutya okungabizi kakhulu.
UMcDonald's usebenzisa izinto ezingabizi kakhulu
UDavid Silverman / Getty Izithombe Ayisiyo kuphela into kaMcDonald yokufumana izaphulelo kumanqwanqwa kwizithako zabo, bakwafumana izithako ezingabizi mali ininzi ukuqala ngazo. Thatha Amaqanda kaMcDonald umzekelo. Nangona sele beqalisile ukubakhupha, uMcDonald's ngokwembali, kwaye uyaqhubeka nokusebenzisa amaqanda ahleliweyo. Ngokwendawo yayo , Zizigidi ezili-12 kuphela kumaqanda ezi-2 ezigidi uMcDonald akhonza e-United States unyaka nonyaka engenazindlu.
Iindleko zokuvelisa amaqanda angenazo ikheyi yile iphezulu kakhulu kunamaqanda asezantsi. Iifama kufuneka ziphucule izibonelelo zazo kwaye zihlawule ngaphezulu kubasebenzi, ndingasathethi ke ngokuba iinkukhu zivelisa amaqanda ambalwa xa zizula simahla. Ezo ndleko ziye zidluliselwe kumthengi. Inkqubo ye- Ixabiso eliphakathi Kwamaqanda alishumi elinanye aqeshiweyo ziisenti ezingama-91. Ixabiso lamaqanda angenawo ikheyi liphantse laphindeka kathathu kwi- $ 2.65.
Enye indlela imithombo kaMcDonald engabizi kakhulu kukujonga phesheya. Inkampani ithenga uninzi lwezithako zayo amazwe angaphandle . Xa uthenga into kwilizwe elihlwempuzekileyo, njenge ikofu evela eGuatemala , iyakubiza imali encinci kaMcDonald ngaphezulu kokuba benze njalo bevela kumvelisi wasekhaya.
Amaqabane anikezela ngezaphulelo kuMcDonald's
Facebook UMcDonald's ungaphezulu kwe Iindawo ezingama-36,000 kwihlabathi liphela, isenza ukuba yesibini ngobukhulu ukutya okukhawulezayo Emhlabeni (ngokusekwe kubalo lwevenkile). Ikwayenye yehlabathi uninzi lweempawu ezaziwayo . Ukusuka kwimbono yezemali kunye nentengiso, nayiphi na inkampani ingathanda ukuba kwishishini noMcDonald's, kwaye abo bahlawula ipremiyamu ngeli thuba.
Umzekelo ophambili woku kukusetyenziswa kweMcDonald kweemveliso zeCoca-Cola. Ezi nkampani zimbini zakha ubudlelwane kumashumi eminyaka eyadlulayo. Ukusukela ngoko, iCoca-Cola ibingumboneleli wesiselo sokutyela. Ngenxa yeli lungelo, inkampani yotywala ibonelela ngeMcDonald's izaphulelo emaweni kwiimveliso zabo. Kwaye ngokwe INew York Times , Amaqela athengisa iCoke awavumelekanga ukuba athengise isiraphu yawo yesoda kwezinye iivenkile ngexabiso elingaphantsi kwelo lihlawulwa nguMcDonald.
Kukho nezinye izibonelelo kolu lwalamano. Kule minyaka idlulileyo, abantu abaninzi bacebise oko UMcDonald's ukhonza eyona Coke intle . Kuya kuvela, kukho isizathu esihle soko. Ngelixa i-Coca-Cola ihambisa isiraphu yayo kwezinye iivenkile zokutyela ezingxoweni zeplastikhi, uMcDonald's uyifumana kwiitanki zentsimbi ezingenasici, esenza isoda ehlaziyekileyo kunye nesoda.
Sebenzisa izinto ezikhuselayo kuthintela uMcDonald's ekuphulukaneni nemali kwinkunkuma yokutya
Ifoto nguScott Olson / Getty Izithombe Iindawo zokutyela ezikhawulezayo kuqhelekileyo kusetyenziswa izinto zokulondoloza ezingezizo ezendalo kwizithako zazo. Ezi imichiza sebenza ngokuthintela igwele lokungunda kunye nezinye izinto eziyingozi ekukhuleni ekutyeni, oko ke kuyolula ixesha lokugcina izinto. Nangona kunjalo, kukho inkxalabo yokuba ezinye zezi zinto zigcina ixesha elide zingakhuselekanga ukuba zingatyiwa. Ke ngoko, ezininzi iivenkile zokutyela, kubandakanya iMcDonald's, sele iqalile inkqubo yokubanqunqa ekutyeni kwabo. Ngo-2016, iMcDonald's basuse izinto ezazigcina uMcNuggets . Kwiminyaka emibini kamva, benza okufanayo nakwabo Iibhambhe ezisixhenxe zakudala .
Kodwa bakude lee ehlathini. Phantse isinye kwisithathu semenyu yetyathanga isenazo izinto zokulondolozwa ezingezizo kubandakanya izinto ezithandwayo ezinje nge Iqanda uMcMuffin ; I-Bacon, iqanda, kunye ne-Biscuit ye-Cheese; Ibhekoni, iqanda, kunye neCheese McGriddles, kunye Ifayile-O-Intlanzi .
Ezi zilondolozo ziqinisekisa ukuba izithako zikaMcDonald azonakalisi. Oku, kubasindisa isixa esikhulu kwiindleko zokutya. Iindawo zokutyela eMelika zikhupha ngaphezulu kune Ukutya okuxabisa iibhiliyoni ezili-160 zeedola ngonyaka nganye. Ngokudibanisa ezi zinto zokugcina zenziweyo kwizithako zazo, iMcDonald's ayidingi kuchaphazela inkunkuma xa amaxabiso ukutya kwayo, ukunceda ukugcina amaxabiso kwiimenyu zawo esezantsi kakhulu.
Umsebenzi ophantsi ugcina iindleko ziphantsi kweMcDonald's
Ifoto nguScott Olson / Getty Izithombe Ukwenza ukutya kufuna izinto ezimbini: izithako kunye nabasebenzi. Ayizondleko zokutya ezincinci ezivumela uMcDonald's ukuba akhuphe ukutya okuncinci, ikwayindlela encinci abayichitha ngayo kubantu abakwenzayo. Ngokomndilili, abasebenzi bokutya okukhawulezayo benza $ 8.92 ngeyure . Ukusebenza iiyure ezingama-40 ngeveki, iiveki ezingama-52 ngonyaka, umsebenzi ophakathi wokutya okukhawulezayo uza kwenza i-18,533.60 yeedola ngonyaka. Umvuzo wonyaka ophakathi eUnited States $ 38,640 .
Endaweni yokuba nabapheki abanezakhono okanye abapheki abafuna imivuzo ephezulu, inkampani ixhomekeke kubasebenzi abangenazo izakhono abaqeqeshwayo.
Kodwa ukuhlawula umvuzo omncinci- okanye ngaphezulu ngentla- kubonakala ngathi lixabiso elikhulu kakhulu kuMcDonald's. Kwiminyaka eliqela edlulileyo, iMcDonald's iqalile ukudibanisa iinkonzo zoku-odola ezizisebenzelayo kwiivenkile zabo zokutyela. Ezi ziqonga zoku-odola ngokwedijithali ngokucacileyo azidingi mvuzo, yiyo loo nto ziya kuphelisa imisebenzi yokutya okukhawulezayo, ukunciphisa iindleko zeMcDonald's.
utyumkile vs utyumkileyo utyumkileyo
Ukuthengisa isixa esikhulu sokutya okunexabiso eliphantsi kulingana nenzuzo enkulu kaMcDonald's
Ifoto nguKris Connor / Getty Izithombe Nokuba umgama onenzuzo ephezulu, uMcDonald's ngekhe abenakho ukuziphilisa ngokwenza idola okanye ezimbini kwinto ukuba bathengisa isixa esilinganiselweyo. Icandelo elincedisayo elivumela uMcDonald's ukuba athengise ngexabiso eliphantsi isikali .
Ukubeka nje, iMcDonald's yenza imali ngokuthengisa Okuninzi yokutya okungabizi kakhulu. Ishishini Unokwenza imali eninzi ngokunciphisa ixabiso kwinto ukuba ukwanda kwemfuno kukhulu kunokuhla kwexabiso. 'Ukuba inkampani yehlisa ixabiso leepesenti ezintlanu kunye nenani elithengisiweyo lenyuka ngepesenti ye-10, ke ibango liyaqina kwaye ingeniso iyonke iya kunyuka, utshilo uPatricia Smith, unjingalwazi weYunivesithi yaseMichigan ogxile kuqoqosho lokutya okukhawulezayo. UMcDonald's uza kwenza imali ngokuthengisa i-burger ngebhanti ukuba inokwenza ukuba i-burger ibe ngaphantsi kwe- $ 1 kwaye ithengise amaqashiso kwaye amaqashiso yee burger. '
Kulapho inceda khona ukuba iMcDonald's isebenzele abantu abaninzi. Kungenxa yeso sizathu sokuba uMcDonald's enze konke ukufumana ukutya kwakho ngokukhawuleza. Bade bafundise abasebenzi babo kwaye babumbe imenyu yabo ngalo mgaqo. 'Siqeqeshelwe ukuhamba ngokukhawuleza emgceni kangangoko sinakho, kwaye ukuba kufuneka siyeke ukwenza into enezithako ezili-10, oko kunciphisa izinto, utshilo umqeshwa kaMcDonald. Ingqondo Floss . Umdibaniselwano uye wayiqonda le nto kwaye uthathe uninzi lwezi zinto kule minyaka idlulileyo.
AbakwaMcDonald's basebenzise okona kutya kubiza kancinane njengokuloyisela i-upsell
UJustin Sullivan / Getty Izithombe Nangona kuyi nyaniso ukuba uMcDonald's angenza imali ngokutya okuncinci, unamathemba aphezulu. Inyaniso kukuba, irestyu inokubonelela ngokutya okunexabiso eliphantsi kuba isetyenziselwa ukukuloba ungene.
Ukubuza, 'ungathanda ukubetha ngelo xesha?' yeyona ndlela idumileyo yokuthengisa- kwaye iyasebenza. Ngokwe- Ijenali yoPhando lweNtengiso , abathengi baya kutya iipesenti ezingama-85 ngaphezulu xa iiseva zibanika ukutya okungakumbi.
Ukuqeqesha abasebenzi ukuba bazame ukufumana abathengi ukuba bathathe izinto kwi-oda yabo yindlela enye kaMcDonald. Inyani yile, akukho mda kwinto yokutyela eya kuyenza xa kufikwa ekuthengiseni. Ngo-2019, kunjalo uthenge inkampani yetekhnoloji oko kuyakunceda ukunika iibhodi zemenyu ubukrelekrele bokuzenzela. Isoftware itshintsha okokutya kuboniswe kwi-drive-thru esekwe kwizinto ezinje ngexesha losuku, imozulu, kunye nezinto ezihamba phambili. Ngentsasa, umzekelo, i-hash browns kunye nekhofi ziya kuboniswa ngokucacileyo; ukuba kushushu ngaphandle, inyikima yevanilla iya kuba ngaphambili kwaye iziko.
AbakwaMcDonald's bayabhankisha ukuba banokukuhenda ngexabiso lesidlo kwaye emva kokuba ubeke amehlo kwenye into ekhethiweyo, uthathe isigqibo sokuba awungekhe uphile ngaphandle kwayo.
UMcDonald's yinkampani yearhente yezigidi
Ifoto nguGeorge Rose / Getty Izithombe Ingxabano inokwenziwa ukuba ukuthengisa i-cheeseburgers yinto nje yecala le-Golden Arches; ukuba uMcDonald's eneneni inkampani ethengisa izindlu nomhlaba ukuzenza njengombuso wokutya okukhawulezayo.
Uninzi lokutya okukhawulezileyo kokuthengisa ukutya kuthengisa amagama abo, ukufaka uphawu lwentengiso, kunye neefomula zokuthengisa ngenjongo yokutshintshiselana ngesabelo seenzuzo zabathengisi. I-McDonald's yenza okufanayo kodwa ngomgaqo-nkqubo owongezelelweyo wobuqili: ama-franchisees kufuneka ahlawule irente kaMcDonald. Kungenxa yokuba inkampani inepropathi ebonakalayo yeendawo zayo ezininzi.
Imodeli yeshishini ilula: inkampani iyazithenga iindawo ezinamaxabiso aphantsi ize iwaqeshise kwiifranchisees. Inkqubo ye- icaveat kukuba imali kaMcDonald yile ntengiselwano kusetyenziswa amaxabiso amiselweyo kodwa ihlawulisa imali kusetyenziswa amazinga ahlukeneyo, oko kuthetha ukuba iintlawulo zengqeshiso ziyaqhubeka nokunyuka kwiminyaka nangona iindleko kuMcDonald's zingatshintshi. Ngoku ka IBloomberg , I-franchise ephakathi kaMcDonald ihlawula phantse i-400, 000 yeedola ngonyaka kwirente kunye nemirhumo ehambelana nayo. Ikhonkco ineendawo ezingama-36,000, Iipesenti ezingama-90 zazo zingabanini bamalungelo okuthengisa.
Inyani yile yokuba abakwaMcDonald's bangathengisa ukutya ngemali encinci njengoko befuna-kwaye okoko iingcango zivulekile, yenza imali. Kwaye abanantloni ukuyamkela. Owayesakuba yi-CFO uHarry J. Sonneborn Ucacise ifilosofi yeketheni eyona ithi, '[UMcDonald's] akakho kwezobuchwephesha kwishishini lokutya. Sikwishishini lokuthengisa izindlu nomhlaba . Esona sizathu sokuba sithengise iihambhega zeesenti ezili-15 kungenxa yokuba zezona zivelisa imali eninzi, kubaqeshi bethu banokusibhatalela irente. '
UMcDonald's wenza itoni yemali kwezinye iimali zerhafu
UJoe Raedle / Getty Izithombe Ayisiyo nje irente ethi uMcDonald ayithathe kwiifranchise zayo. Inkampani ivuna iidola ezinkulu kwiindawo zayo ezikhutshelwe ngaphandle kwezinye iifizi.
Ukuba ufuna ukuvula indawo yokutyela kaMcDonald, kuyakubiza ukuba upholile $ 45,000 ngaphambili . Emva kokuba usete ivenkile, kuya kufuneka uhlawule inqanawa yomama ngepesenti ezine zentengiso yakho yonke ngenyanga. Logama indawo yokutyela isenza nayiphi na imali, iqumrhu likaMcDonald lenza imali. Ngo-2018, uMcDonald's wazisa imirhumo, iirhafu, kunye nerente kwiindawo zokutyela ezenziwe ngeranti $ 11 yezigidigidi . Inkampani ayikhathali nokuba baphulukene nedola kwi-cheeseburger- benza iibhiliyoni ngezigidi ngokuzithengisa.
Usenokuzibuza, kutheni umntu efuna ukuvula iMcDonald's ukuba ingakanani imali ethunyelwa ngqo kwiofisi yequmrhu? Kungenxa yokuba kusekho imali eninzi ekufuneka yenziwe. UMcDonald's unesazisi esingenakuthelekiswa nanto sophawu. Kuyaziwa kakhulu kwaye kunceda abathengi abaninzi kangangokuba abanini basakwazi ukwenza inzuzo entle. Ngoku ka IBloomberg , indawo ephakathi kaMcDonald yenze malunga ne-2.7 yezigidi zeedola kwintengiso yonyaka. Emva kwazo zonke iindleko, iindleko, iifizi, kunye nerente, i-franchise nganye yayinengeniso yokusebenza iyonke emantla e-150,000 yeedola. Hayi usuku olubi lokuhlawula.
