McDonald's ngeFacebook Nawuphi na umlandeli weCoca-Cola unokukuxelela ukuba kunencasa ngakumbi emthonjeni, kwaye nabani na okhe wanayo evela kuMcDonald's angakuxelela ukuba iCoke yakhe yeyona ilungileyo ikhoyo- ukuza kuthi ga ngoku. Kukho isizathu soko: UMcDonald's uthatha i-Coke yabo ngokuhambisa kakhulu, kakhulu. Ke ithini imfihlo yabo? Ngaba bakhonza kumgangatho ophezulu weCoca-Cola ngaphezu kwazo zonke ezinye iivenkile? Isithethi senkampani sithi hayi. Ngaphandle kokuqikelela, akukho ndlela ifihlakeleyo yokufumana iresiphi yethu. Kuyasivuyisa ukuva ukuba abathengi bethu bayakonwabela ukusela i-Coca-Cola yethu, 'baxelele INew York Post .
Okwangoku, banamaqhinga ambalwa wokuphakamisa imikhono yabo yokuqinisekisa ukuba i-Coke bathanda njengaxa uvula ibhotile ekhaya-ngamanye amaxesha kubhetele - kwaye ekugqibeleni siyazi ukuba yintoni loo maqhinga.
Ngoku ka INew York Times Umahluko uqala ekunikezelweni kwemveliso. Ngelixa zonke ezinye iivenkile zokutyela zifumana isiraphu yazo ezingxoweni, ayilunganga ngokwaneleyo kwiiArches zegolide. Bafumana isiraphu yabo yeCoke ehanjiswe kwiitanki zentsimbi engenasici, iqinisekisa ukuba ihlala ihlaziyekile ide ilungele ukukhonza. Ukuba awuzange unikwe iCoke caba evela eMcDonald's, yiyo loo nto.
NgokukaMcDonald kubambelela ngokungqongqo kwizikhokelo ezibekwe yiCoke xa kusiziwa ekuseleni isiselo esinombala, ngokwe Iwebhusayithi kaMcDonald , kwaye eyona nto ibaluleke kakhulu kubo bubushushu. Zombini isiraphu kunye namanzi apholile ngaphambi kokungena emthonjeni, kwaye baya kubude obukhulu ukuqinisekisa ukuba buhlala bubanda. Isithethi sikaMcDonald's sichazile INew York Post ukuba ulwelo lubandisiwe kubushushu obungasentla kwengqele, kwaye lujikeleziswa kwiyunithi yefriji esemva kwendawo yokutyela ukuya kuzo zonke izitishi zokuhambisa ngaphambili kusetyenziswa ityhubhu efakiweyo. Yiyo loo nto i-Coke yakho ihlala ibanda ngumkhenkce- nokuba khange ihlale ixesha elide emkhenkceni.
Kodwa sisiqalo nje sento kaMcDonald's ayenzayo ukuqinisekisa ukuba iCoke yeyona ibalaseleyo. Ayizukuwenza nje nawaphi na amanzi aya kuthi enze xa kufika ixesha lokuxuba lo mxube uxabisekileyo. Bahluza amanzi abo kuqala, ukuqinisekisa ukuba ahlangabezana 'nomgangatho wegolide.'
Abanye abathengi bakaMcDonald abonga imali banokucinga ukuba banokukopela inkqubo kwaye baodole iCoke ngaphandle komkhenkce, kodwa ayisiyondlela yokuhamba. Ngokuqinisekileyo, ufumana i-Coke ngaphezulu ngaloo ndlela, kodwa ayizukungcamla ukuba ilungile. Ayidingi kuphela ukuba umkhenkce uhlale kubushushu obugqibeleleyo, kodwa iqabaka kumlinganiselo wamanzi wenziwe ngokukodwa ukuvumela ukunyibilika komkhenkce. Ke akukho sidingo sokucofa i-Coke-iya kufezekisa incasa egqibeleleyo ukuba uyayonwabela kancinci.
Kwaye ekugqibeleni, kwanomququ uyangena xa kufikwa ekuphumezeni eyona Coke ilungileyo kwiplanethi. Ngaba ukhe waqaphela ukuba umququ ovela kwaMcDonald ubanzi kunomndilili ophakathi? Oko kuyilo-kwaye akunjalo ukuze ufike ezantsi kwesiselo sakho ngokukhawuleza. AbakwaMcDonald's bathi bayile ingca ebanzi eyongezelelweyo ukuze 'ukuze konke ukunambitheka kweCoke kubethe konke ukungcamla kwakho.' Kwaye iyenzeka!
