Ifoto nguSpencer Platt / Getty Izithombe UTim Hortons -ivenkile yekofu kunye ne-donut esekwe yi-hockey superstar zegama elifanayo -Kude kube sisiqhelo kubantu baseCanada abafuna ukufumana ikhafeyini yakusasa okanye iswekile ekhawulezileyo. Oko kwaqala njengendawo yokugcina encinci yomama kunye nepop eneedonuts ezimbini kwimenyu yaseHamilton, eOntario, yakhula ngokukhawuleza yaba lilizwe (kwaye kamva ngamazwe Amandla ombane asebenzisa iiCaffeinean zaseCanada kwilizwe liphela.
Kodwa kule minyaka imbalwa idlulileyo, ikhonkco lizifumene besengxakini. Iintengiso ziphantsi. Iindawo kulo lonke elaseMelika zivaliwe, nangona kunjalo iinzame zenkampani kwihlabathi . Njengababhali bekholamu abaninzi eCanada ababhalileyo, ii-olm Timmies azinjalo konke oko kupholile kwakhona .
Uphando olwenziwe liphephancwadi leendaba laseKhanada Maclean's kutyhilwe ukuba uTim Hortons akasenguye ivenkile yekofu ayithandayo eCanada- enyanisweni, ayisosibini okanye isithathu, silandela emva kwesine emva kweMcDonald's, iNdebe yesiBini, kunye neStarbucks. Ngokuhla nje, ukuhla okungalindelekanga kwintengiso ekupheleni kuka-2019, ivenkile yekofu eyayithandwa ngaphambili ibonakala ngathi iyehla kancinci kwaye ngelishwa. Ke, ngaba eli ziko libi labonakala phi?
Esi sesona sizathu sokusokola kukaTim Hortons.
Ukuthengisa okucothayo kwiXesha likaHortons kumangalise inkampani yabo yabazali
Facebook Ngo-Okthobha u-2019, I-Toronto Star uxele ukuba uTim Hortons wabona ukuhla okungalindelekanga kwaye ngequbuliso kwintengiso kwikota yesithathu yonyaka. Abahlalutyi babecingele ukuba inkampani iyakubona ukonyuka kancinci kwengeniso kule kota, malunga neepesenti ezi-1-kodwa kwathi xa u-Okthobha ejikeleza, kwafumaniseka ukuba ukuthengisa kukaTim Hortons kwehlile ngepesenti eyi-1.4.
Irestyu yeBrand yamazwe aphesheya Inc. yinkampani ejongene noTim Hortons (phakathi kwezinye iingxilimbela zokutya okukhawulezayo njenge Popey ewe kwaye UKumkani weBurger ), yabona ukunyuka ngokubanzi kwintengiso yezinye iimveliso-ukonyuka kwepesenti ezintlanu kwintengiso yonyaka nonyaka eBurger King (ethi Inkwenkwezi bathi bayabulela ekuzisweni kwe-Impossible Whopper ngo-Epreli 2019) kunye nokunyuka nge-10 yeepesenti ePopeyes (ngokuqinisekileyo ngenxa yespike ekuthandeni isandwich yabo yenkukhu eyaziwayo ).
Kodwa ngaphandle kokonyuka kwezinye iivenkile zokutyela, ngokwe Inkwenkwezi , UTim Hortons uzisa malunga neepesenti ezingama-60 zerhafu yengeniso ye-RBI, ke ukuhla kwintengiso kwindlu yekofu akukhangeli kakhulu kwinkampani yomzali.
Ubunkokeli obutsha obucaphukisayo bacaphukisa uFrank Hortons
UMichael Thomas / i-Getty Izithombe Irestyu yeeBrands zamazwe ngaMazwe idibene noTim Hortons kunye nezinye iimveliso zokutya okukhawulezayo ngo-2014, emva Inkampani yabazali bakaRBI ithenge ikhonkco kwisivumelwano se- $ 12.5 yezigidigidi. Kungekudala emva koko, inkampani yazama konke okusemandleni ayo ukunyusa ivenkile yekofu kunye nokunciphisa iindleko zayo. Oko kuvakala njengesicwangciso esilungileyo, esinengqiqo seshishini, akunjalo? Akunjalo. Ngokwenza njalo, kubonakala ngathi i-RBI isike iikona ezimbalwa kakhulu, ngeendleko zokuhlukanisa ii-franchisees zayo.
cajun fries abafana abahlanu
Ngokwe- Iposi lezeMali , I-RBI yazisa ngenkqubo engqongqo yolawulo kwinkampani, nalapho ii-franchisees zazingasetyenziswanga. Abasebenzi ubukhulu becala baziva bengonelisekanga ngumgaqo omtsha-ngakumbi emva komjikelo wokudendwa kwabo kushiye isimilo sabasebenzi.
Ngoku ka Umtyi , Inani labasebenzi benkampani lehlile ukusuka phantse kuma-40,000 ukuya ngaphezulu kwe-1,000, ikakhulu emva kokuba bethengisile kwiindawo ezinabanikazi beenkampani kwaye baqala ukuxhomekeka ngakumbi kwii-franchisees ukuqhuba iivenkile. Emva koko, ii-remodels ezifunekayo zezo ndawo ngoku zineefranchised zahlawulwa ngendleko yomthengisi.
Kwaoko ukungoneliseki kwenziwa indlela yabo eMelika kungekudala emva koko. Umtyi ithi malunga nesiqingatha sazo zonke iivenkile zekhefi e-United States zigqibe kwelokuba zithathe amanyathelo asemthethweni ngokuchasene ne-RBI ngo-2017, emva kokumangalela ukuba inkampani iqokelele malunga ne-700 yezigidi zeedola kubanini bamalungelo okuthengisa kunye nezinto zokwazisa, kodwa bayisebenzisela ezinye iindleko ubukhulu becala ezingadibananga UTim Hortons.
Iikhefi zikaTim Hortons aziyondawo zipholileyo zokuchitha ixesha
Ifoto nguSpencer Platt / Getty Izithombe Kwimpendulo yenkcitho yenkampani kwi-2019, i-CEO ye-RBI uJose Cil wayilahla ivenkile yekofu ubuthathaka kwiziselo ezibandayo kunye nesandwich iindidi.
Njengoko I-BNN Bloomberg Kuxelwe, UTim Hortons uye wazabalaza ekuveliseni ihyping ejikeleze imenyu yayo njengeenkampani zodade wabo - Imenyu kaTim ayinanto ininzi kuluntu ngokubanzi lokungena ngendlela abayenzele ngayo isandwich yenkukhu kaPopeyes. Kodwa akubonakali ngathi ukusilela kweziselo ezibandayo kunye nokukhetha isidlo sasemini kuphela kwento edlalayo apha.
Ukhuphiswano lukaTim Hortons-indawo ezinje Starbucks kwaye Dunkin ' -Benze umsebenzi ongcono ngakumbi e kuhlala kufanelekile phakathi kwewaka leminyaka , ngaphandle kokwenza iishifti ezomeleleyo kwisidlo sasemini kunye neminikelo yesiselo esibandayo. Esona sizathu siphambili soko kunokuba kukuzonwabisa.
Ngoku ka Forbes , I-Starbucks iyaqhubeka nokukhula, enkosi kwizikimu zentengiso kunye nemizamo yokwenza imeko entle yabathengi ukuba baphumle kuyo. Cinga ngayo: ungangena kwiStarbucks phantse ngalo naliphi na ixesha losuku, ukufumana abafundi Umsebenzi waseklasini okanye ababhali cofa ucofa ii-laptops zabo.
UTim Hortons akanampembelelo ifanayo ebantwini-ayisiyiyo le nto kuba ikofu kunye namakhekhe e-Starbucks angcono. Kungenxa yokuba uTim Hortons engakhange abeke mzamo ungako ekwenzeni iivenkile zokutyela zibe yindawo epholileyo nefanelekileyo yokuba abantu baxhomeke.
UTim Hortons akakhuthazi izinto ezinesitayile ngokwaneleyo
Facebook Inxalenye yesibheno sikaTim Hortons kumashumi eminyaka ibiyindlela yayo ephantsi, engenancamathiswanga kwinkonzo yabathengi-ukusukela oko kwandiswa kuzwelonke ngasekupheleni kweminyaka yama-60s kunye nee-70s, yehlile kwi-ethos yenkcubeko yaseCanada. njengekomityi yekofu yomntu wonke. Kodwa ayisiyiyo le nto abantu bayifunayo kule mihla. Ukutya okukhawulezileyo akusekho kubalasela njengokuba kwakunjalo ngaphambili, kwaye abathengi bafuna amava okutyela e-boutique ngakumbi nangakumbi inkonzo yesazela .
UTim Hortons unenani lezinto zemenyu ezinokuthi, ukuba zithengiswe ngokufanelekileyo, zibe nempumelelo enkulu kule ndawo yokutyela eguqukayo- ingxaki kukuba, akukho mntu waziyo ngazo. Thatha, umzekelo, ii-Biscuits zeHomown, ethi, ngokwe Iposi leLizwe , zii vegan. UTim Hortons akakuthengisi konke oku nangona. Le yindawo yokuthetha yokuba abathengi abancinci banokuphela, kuthathelwa ingqalelo enkulu ukwanda kokuthandwa kweveganism kwiminyaka embalwa edlulileyo. Ukusilela kwayo ukwazisa abantu ngokugcina imikhwa-UTim Hortons uyehla ngendlela.
Ezizimeleyo, iivenkile ezikhethekileyo zekofu zinokuthatha kuTim Hortons
Ifoto nguTristan Fewings / Getty Izithombe Ngokuqinisekileyo, uTim Hortons ungeze izinto ezininzi zemenyu kwirepertoire yayo ukusukela oko yaqala ngokuthozama kwii-60s. Kodwa umgangatho wekhofi uhlala uhlala umile. Ayifani kakhulu ne-Starbucks okanye enye I-wave yesibini, iivenkile zekofu ezityalwayo kwilizwe liphela: kugxilwe kancinci kumgangatho weembotyi zekofu nangakumbi kubungakanani. Ngelixa oko kwakulungile kubathengi abaninzi kwiminyaka nje embalwa edlulileyo, izinto abazithandayo ziye zatshintsha kancinci, njengoko abalandeli bekhofi besela gourmet ngakumbi, ikofu yesithathu yokutsala kunangaphambili. IWashington Post .
I-wave-wave (aka specialty) iivenkile zekhofi zizonke ezikumgangatho ophezulu, ikofu echanekileyo yokuziphatha-cinga indawo, iivenkile ezizimeleyo zekofu ezijolise ekufundiseni abathengi malunga nemvelaphi yeembotyi zabo. Ngelixa ikofu evela kumatyathanga anje ngeTim Hortons ngokuqinisekileyo isibini esinqabileyo ngaphezulu kwendebe katat'omkhulu ekrakra netshayayo yaseFolger's, iyatyhafa xa ithelekiswa namanqaku aphilileyo, anesiqhamo othululweyo ngobuchule owenziwe ngeembotyi zemvelaphi enye kubugcisa, indie ikhefi edolophini.
Kwaye abathengi bayabamba: malunga neepesenti ezingama-61 zabantu baseMelika basela ikofu yegourmet rhoqo, echazwa nguMbutho weKofu kaZwelonke njengophethe 'ubuncinci uphawu olwahlukileyo emzimbeni, incasa, ivumba okanye iasidi.' I-Timmie ayichithi ixesha elininzi ethetha ngeencasa kunye nevumba lekofu yabo- okanye nalapho ivela khona- ke kusenokwenzeka ukuba basilele kwabo bathengi bafuna into ethe kratya ngakumbi.
UTim Hortons 'ugxotha ikhola yabathengi yabo eluhlaza okwesibhakabhaka
Facebook Kwiinzame zayo zokugqibela zokugcina ukubonakala kokuphola, uTim Hortons wazise ngezinto ezimbalwa zemenyu ukuzama ukubhengeza isizukulwana esitsha sabathengi-izinto ezinje nge-nitro brew brew and omelette bite. Kodwa ingxaki kukuba uTim Hortons waziwa ngohlobo olulula, i-kitschy aesthetic ukusukela oko yaqalayo-indawo ebonelela abasebenzi. Ukongeza zonke iindlela zokutyela ezintsha, bagxotha isiseko sabo sabathengi-kwaye le nto bayibonisayo ayonelanga ngokwaneleyo ukuzisa abathengi abatsha.
Kwinqaku le-2019 malunga nendlela uTim Hortons aphulukene ngayo nendlela yakhe, IiMacLean Umbhali wekholam uCorey Mintz uthi izongezo zamva nje ezinje ngokulunywa kwe-omelette esele ikhankanyiwe kunye neesendwitshi zewffle zinokubakho ukongeza kwimenyu. Kodwa ngenxa yenethiwekhi enkulu yecafé yeendawo (yeyesibini ikheyini enkulu yekofu emhlabeni , ngale ndlela, ngaphezulu kwe-4,000 yeevenkile zezitena nodaka kumazwe asithoba), kuya kufuneka bagqibe ngomgangatho kancinci bexhasa ukungaguquguquki: oku kuthetha ukusebenzisa ukutya okwenziwe kwangaphambili ukuhambisa inkqubo.
Bayalahla izinto ezindala ezithe zangeniswa ngabathengi abaqhelekileyo ukuze benze indlela yezinto ezintsha, ezisezantsi. Kanye nje ngeembotyi zekofu yentsimbi yesibini engaphumeleliyo ukuthanda izinto zobugcisa zeli xesha, iinzame ezibhakwe kwisiqingatha senkampani ekudaleni imenyu yokutya eyandisiweyo kunye nokutya okuthe kratya kuye kwasilela.
Ukubanjwa kukaTim Hortons kwinyama esekwe kwisityalo kwakungaphumeleli
Facebook Mhlawumbi umzekelo ogqithileyo weenzame zikaTim Hortons ezingaphumeleliyo zokukhwela kwizambatho zendlela yokutya yangoku Ngaphaya kovavanyo lweBurger . Sonke siyazi ukuba ngaphaya kwenyama ibinomzuzwana- nditsho nothando lwabantu abangatyi inyama i-burger esekwe kwizityalo , ekufumaneni indlela yokuziphatha, ukuzinza kwendalo, kunye nokusondela emlonyeni wenkomo yokwenyani. NgoJulayi 2019, indlu yekofu yagqiba ekubeni ikhwele kuloliwe wenyama ye-vegan, ekhuthazwe zezinye iivenkile zokutya okukhawulezayo ukuthatha ii-vegan burger, njengenkampani yoodade iBurger King's Impossible Whopper.
Kuphela kweenyanga ezimbalwa kamva, nangona kunjalo, uTim Hortons watsala iBeyond Burger kuzo zonke iindawo ngaphandle kwezinye eBritish Columbia naseOntario (ethi yona ibe neyona mininzi yokuxinana kwe vegans kunye nemifuno ngokulandelelana).
Kwaye ngoJanuwari 2020, EzeMali ze-Yahoo uxele ukuba uTim Hortons uthathe isigqibo sokutsala iplagi kwi-Beyond Meat kuzo zonke iindawo zayo, phakathi kokuhla ngokubanzi komdla kwizilwanyana ezisekwe kwizityalo.
USylvain Charlebois, uprofesa wokwabiwa kokutya kunye nomgaqo-nkqubo kwiDyunivesithi yaseDalhousie, uxelele iNkampani yoSasazo yaseCanada ukuba ukwaziswa kweBeyond Burger kwiindawo zaseTim Hortons kwakufana nokuhlala kukaMcDonald ixesha elifutshane kwilizwe le-pizza . Njengabantu banxulumana neMcDonald's neehambhega (kwaye ngokuqinisekileyo hayi pizza), abantu banxulumana noTim Hortons kunye nekofu kunye nedonuts- uninzi lwethu alufuni ngenkuthalo iTim Hortons yokulungisa iburger yethu yemihla ngemihla.
Izinto zemenyu eTim Hortons ziyasilela ukuphila ngokuhambelana nemveliso yazo ebengezelayo
Twitter Kubonakala ngathi nokuba uTim Hortons uzama ukugxila kwizinto abazenzayo ngokuchanekileyo-njengamadonathi-bebesilela.
NgoJulayi 2019, uTim Hortons wasungula umgaqo wokulinga weCafé eToronto, apho ivenkile yekofu yayinemenyu ethe kratya, kuvavanywa zonke iintlobo zezimvo ezahlukileyo, zokulinga ezinje ngemapon bacon donuts kunye nezinto zasemini ezinje nge ... lobster bisque?
Uninzi lwezi zinto zemenyu azikazenzi kwiindawo eziphambili zeTim Hortons, kodwa zintathu Iphupha iDonuts I-dulce de leche, i-chocolate truffles, kunye ne-strawberry confetti-zishiye izinto ezininzi ezinqwenelekayo.
Imifanekiso yokwazisa esetyenziselwa ukuthengisa i-Dream Donuts ibonakalise imibala eqaqambileyo kunye nefriji entle, kodwa xa abathengi abaninzi baya kwindawo yabo yaseTim Hortons ukuyothatha ezinye, intetho ebukhali nengathandekiyo ayiphumelelanga kulindelo lwabo. Uninzi lwabantu luthathe amajelo eendaba ezentlalo ukuthumela malunga nolindelo lwabo lweDonut ngokuchaseneyo nenyani, nakwi ikholamu ye- IiMacLean UMintz ubhale ukuba ukubethwa kwedonathi wazama ukukhumbuza 'lolo suku lokuqala lokubhaka esikolweni sokupheka, xa uninzi lwethu lwaluzabalaza lwanelisa ibhegi yombhobho enencam yenkwenkwezi.'
Kwaye nakwiindawo apho umboniso wayenjalo iyancomeka, incasa ishiye kunqweneleka- uninzi lubanga ukuba idonathi yile ukungcamla okumnandi kakhulu kunye nokufakelwa , kwaye ayisiyiyo into abenokuyi-odola kwakhona.
Uyilo olutsha lwesivalo kuTim Hortons lube yingozi
Ngaba ngokuBalulekileyo / kwiWikipedia Emuva kwi-2018, inkampani yazisa uyilo lwesiciko esitsha esadibana nokudana kubathengi baso-no-Justin Bieber wayenezinto ezimbalwa anokuzithetha ngayo. Kwi Iposti ye-Instagram yakutshanje , umculi waseCanada ongaxolanga wabhala 'ezi zivalo zintsha azonwabanga emlonyeni, kwaye ufumana ulwelo oluncinci kwisiselo ngasinye kukucaphuka kakhulu kwaye kufuneka utshintshwe.' Imvumi yaze yaqhuba i-Instagram poll, apho iipesenti ezingama-70 zabaphenduli bathi baphoswa ziziciko ezindala.
Iziciko zaziswa njengempendulo kubathengi baseTim Hortons bakhalaza ngokuvuza kwiziciko ezindala, ingxelo evela kwi-CBC ithi . Uninzi lude lwabhekisa kuyilo oludala, olucinyiweyo lwesiciko ' ukuqhuba kabini , 'kuba abathengi babenokuchitha ikofu yabo encinci ngaphandle kwehempe zabo njengoko babephunga kwisiselo sabo. Kodwa abathengi abaninzi bazifumana bekwi-pickle enkulu ngakumbi eneziciko ezintsha: bade Kaninzi ithambekele ekuchithekeni njengoko abanye abantu bebonisile kwimidiya yoluntu, kwaye kananjalo abavumeli ukuba ikofu iphume ngesiphu esinye.
Ngokwe-CBC, abanye abathengi bathengisa ngokuhlekisayo 'ii-antique' zeTim Hortons ezineziciko ezikwi-Intanethi ukuya kuthi ga kwi-200 yeedola, kuba abathengi bayaluphosa uyilo oludala kakhulu. Mhlawumbi abathengi baseTim Hortons bafumana ikofu yabo kwindawo ethile apho izivalo zingaphantsi kobunzima.
UTim Hortons wayenomntu ohamba nge-burger okhokela indlela
Facebook Phakathi kwayo yonke impikiswano ejikeleze isigebenga sekhofi sehlabathi, kunye nokuntywila kwintengiso, ayimangalisi into yokuba uTim Hortons ebaleka ukutshintsha izinto ukuphendula. Ngaba lolunye lweenguqu zokuqala ezinkulu ngaphakathi kwenkampani? Ewe, ukusukela nge-Matshi 2020, u-Alex Macedo, umongameli wangoku wegama lika Tim Hortons akasayi kuphinda asebenze nenkampani, njengoko I-CBC ixeliwe ukuphela kwe-2019.
UMacedo wajoyina iqela leTim Hortons emva kwexesha elide kunye noBurger King - mhlawumbi, mhlawumbi nje Ukuba nabafana be-burger baqhuba ivenkile yekofu ayisosicwangciso seshishini sikhulu. Ngelixa wayephumelele ekukhuleni uphawu lweBurger King, kusenokwenzeka ukuba wazisa amava akhe amdaka malunga ne-burger kuTim's (njengayo yonke iBeyond Burger fiasco).
Ngelixa i-CEO yeRBI uye wanyanzelisa ubudlelwane phakathi kwenkampani noMacedo buhlala buhleli kwaye 'uneminqweno emihle xa eshiya i-RBI,' iingxelo zeendaba bezingacacanga malunga nokuba kutheni iMakedo ishiya inkampani-nangona kunjalo, ixesha lesibhengezo sokuhamba kwakhe lisondela ngokukrokra Iingxabano ezijikeleze uTim Hortons 'unyango olungalunganga lwama-franchisees kunye nokudibanisa kwintengiso.
Endaweni yoko, i-RBI inyule u-Axel Schwan, umongameli wengingqi ye-US kunye ne-Canada amasebe ukuba anyukele kwesi sikhundla. USchwan usebenze nophawu lweTim Hortons kangangexesha elithile ngoku, ngethemba lokuba angayinceda inkampani ibuyele ezinyaweni zayo, ngendlela ethe kratya yekofu.
Kodwa ayililo lonke ithemba elilahlekileyo kuTim Hortons
Ifoto nguSpencer Platt / Getty Izithombe Kodwa ayisiyiyo yonke intshabalalo kunye nesithokothoko kwityathanga elikhulu lekofu. Ngelixa inkampani iye yasokola ngokucacileyo nge-nosedive yayo yakutshanje kwintengiso kwaye inokuba ichithe nemali ethe kratya kwiimveliso ezinesiphene ezisebenzela ukudibanisa nokudanisa abathengi, ubunkokheli benkampani abunikezelanga ekuvuseleleni ilifa lakudala levenkile yejava okwangoku.
NgoJanuwari 2020, igosa eliyintloko le-RBI u-Duncan Fulton labhengeza ukuba uTim Hortons uzakubuyela ezingcanjini zakhe. Kubonakala ukuba ubunkokheli benkampani buye baqonda ukuba uninzi lwethu luye lwafika kwiinyanga ezidlulileyo. Ukuthetha no i Iposi lezeMali , UFulton uthe, 'Nangona kunomdla ukuvavanya kwi-burger nakwi-cereal, akuyiyo into esiyidumileyo ngayo.' Inkampani, ngaphandle kwamathandabuzo, ibinengxaki yesazisi, kodwa kuyabonakala ukuba bayabuya ngeenyawo njengoko beza kuqonda eyona nto bayifunayo abathengi: iTim Hortons yakudala abayaziyo nabayithandayo. Ewe, oko kwaye mhlawumbi liqela lokuthengisa elingcono kancinci.
