Facebook I-RC Cola isenokungabi yi-cola yokuqala kwintengiso, kodwa ngokuqinisekileyo inembali ende yezilingo, iimbandezelo- kunye nezinto ezintsha. Nangona ngoku iyinxalenye ye UGqr Pepper Snapple Iqela, inkampani uyacacisa ukuba uRC Cola waba nesiqalo esithobekileyo eColumbus, eGeorgia, xa usokhemesti oselula, uClaud A. Hatcher, wayefuna ukwenza kunye nokusela iibhotile kwivenkile yakhe yosapho. Wabiza igama lomnombo wakhe omtsha weziselo iRoyal Crown.
Kodwa ukuqala kwenkampani kwakukhuthazwe kukungavisisani ngokubhekisele kukumkani olawula iziselo ezihlwahlwazayo (ekwafumaneka naseGeorgia), Coke . Ngoku ka Encyclopedia.com , UHatcher wayethengisa imithwalo yesiselo esinxilisayo kubathengi bakhe bevenkile kwaye wayekholelwa ukuba kufanelekile ukuba asikwe kwicala lokuthengisa, okanye ubuncinci ixabiso elithengiweyo kwiibhotile. Xa uHatcher - owayeneminyaka engama-27 kuphela-wayenqatshelwe ngomnye wabathengisi benkampani yesoda, wagqiba ekubeni ayeke ukuthengwa kweCoca-Cola kwaye endaweni yoko enze iresiphi yesoda kwigumbi elingaphantsi kwivenkile yakhe.
IRoyal Crown yazisa ii-sodas zayo zokuqala
Facebook Nangona ujonge kumbangi uCoca-Cola, isoda yokuqala kaHatcher yayiyinyani iRoyal Crown Ginger Ale ngo-1905, kunye necola enencasa ebizwa ngokuba yiChero-Cola ngo-1907 (nge IRoyal Crown Cola yamanye amazwe ). Ishishini lahamba ngokukhawuleza kangangokuba abaThatheli bazifumana sele bengabenzi besoda.
Usapho lwasungula i-Union Bottling Works, eyathi kamva yabizwa ngokuba yiChero-Cola Inkampani, ukuthengisa imveliso yayo, kwaye ngo-1920 bekhulile ukuhambisa isiraphu yesoda kwizityalo ezingama-700 zefranchised for bottling (nge INew Georgia Encyclopedia ). Ngexesha leMfazwe yokuQala yeHlabathi, inkampani yade yaqala eyayo yokucoca iswekile ukuhlangabezana neemfuno ngexesha lokulinganiswa. Ngelishwa, uCoca-Cola wayengekho namnye owayenelisekile kukuchongwa 'kweCola' egameni lakhe kwaye wamangalela inkampani, esithi ineligama.
Ingqondo Floss uxela ukuba uHatcher walwa netyala iminyaka emininzi njengoko wayekhulisa ishishini lakhe, kodwa ngo-1923, ijaji yema kwicala leCoca-Cola, inyanzela igama ukuba litshintshe libe ngu 'Chero' kuphela, oluchaphazele kakubi ukuthengisa. I-cola yapheliswa njengoko uHatcher endaweni yoko wavelisa isoda eneziqhamo ebizwa ngokuba yi-Nehi, eyakhokelela kolunye utshintsho lwegama lenkampani, kwi-Nehi Corporation, ngo-1928 (nge INew Georgia Encyclopedia ). Nangona kunjalo, xa ukudakumba okukhulu kwabetha, ukuthengisa kukaNehi kwahlupheka, kwaye uHatcher wasweleka ngo-1933.
I-Royal Crown ibuya kwakhona
Youtube Ngomlawuli wentengiso wenkampani, u-HR Mott, ngoku ophetheyo, amanani entengiso aqala ukuphucula inkampani. 'Usomashishini onobuqili,' u-Mott uvelise imveliso yabathengisi be-soda kwaye ngo-1934 wabuyisa uChero-Cola njenge-cola (engekho i-cherry-flavored) ebizwa ngokuba yiRoyal Crown, ngokuhlonipha imvelaphi yomgca. Kule minyaka ilishumi izayo, ukuthengisa bekuzokutsiba kalishumi, kwaye iNehi Corporation ibuyele kumdlalo.
Ngokweqela likaGqr. Pepper Snapple Group, iRoyal Crown cola entsha yagqwesa ngaphezulu kweenyanga ezintandathu ngusokhemisi, kodwa umsebenzi wahlawulwa njengoko isoda yaba yinto 'ekhawulezileyo.' Ngama-40s, i-soda yayifinyelele kuma-47 e-United States edibeneyo, exhaswa yizibhengezo ezithandekayo ezibonisa iinkwenkwezi ezinkulu zexesha, njengoBob Hope noBing Crosby.
Ngokubanzi, ii-40s zaziphumelele kakhulu kwishumi leRoyal Crown. Ngo-1940, inkampani ivelise ukubamba 'iimvavanyo zokungcamla esidlangalaleni' xa ithelekiswa nabantu abakhuphisana nabo- kwaye yaphumelela. Ngeli xesha, ijaji yagweba ngo-1944 ukuba igama elithi 'cola' laphinda lalingumdlalo ofanelekileyo kubavelisi, ke le nkampani yabizwa igama kwakhona njengeRoyal Crown Cola Inkampani.
Ukutsha kweRoyal Crown kudala impikiswano
Youtube Ngoku ngomfutho othile, iRoyal Crown inegalelo kubuninzi bezinto ezintsha ngaphakathi kwendawo yesoda. Ngoku ka INew Georgia Encyclopedia Inkampani yenza i-sodas yokuqala efumaneka kwilizwe lonke ngo-1954, emva koko yenza iibhotile ezinkulu ezili-16 ngo-1959. I-Royal Crown yayiyinkampani yokuqala ukukhupha ukutya kwesoda kwinginginya, ebizwa ngokuba yiDiet Rite, kamva ilandelwa yinguqulelo yasimahla ene-caffeine ebizwa ngokuba yi-RC 100, kunye neendidi ezinencasa yecherry, iDiet Cherry RC. Ii-sodas zokutya zenzelwe abantu abanesifo seswekile, kodwa bangqineka bebabukela ubunzima, nabo (nge Ubomi Bethu Bemihla ngemihla ).
Nangona uGqr.Pepper Snapple Group encoma iDiet Rite 'njengesiselo esihlwahlwazayo sokuqala,' esakhutshwa ngo-1958, zazikhona ezinye ii-sodas zokutya ngaphambili - kodwa akukho namnye kwinqanaba lesizwe, njengoko iDiet Rite yafezekiswa ngo-1962 (nge Ukutya okuPhezulu ). Ngelishwa, isoda yokutya yavelisa impikiswano ngenxa yokufakwa kwee-cyclamates njengeswiti, okwagqitywa ukuvalwa ngo-1970 ngaphezulu kokukhathazeka kwezempilo.
Kuba iDiet Rite yayincede iRoyal Crown ngomkhumbi ukuya kwindawo yoku-1 yokutya-isoda, ukoyikisa kwezempilo kubangele ukuthengisa kwenkampani ukuhla. Kwindlela engaqhelekanga, inkampani 'yahluka' ngokufumana abenzi bejusi ezimbini kunye neenkampani ezisixhenxe zeempahla yendlu, zilandelwa kukutya okukhawulezayo Arby's . Ngelishwa, umnini wenkampani olandelayo, uVictor Posner (owangena ezihlangwini zika-1984), kamva wafumana isigwebo sokubaleka ukuhlawula irhafu kwaye wayekrokrelwa urhwebo lwangaphakathi.
URoyal Crown uphulukana nesabelo esikhulu semarike
Facebook Njengoko iRoyal Crown yabandezeleka ngamaxesha anzima, uCoca-Cola kunye Pepsi babebandakanyeka 'kwiimfazwe zecola' zee-1970 kunye nee-1980, njenge abenzi beecola ezimbini eziphezulu Ndizamile omnye komnye iminyaka, amanqaku Imbali.com . (Isikhuselo siqalisiwe, ngokuhlekisayo, ngovavanyo lwePepsi Challenge, kwa indlela efanayo neRoyal Crown eyayiqeshile ukufumana isabelo sentengiso kumashumi eminyaka ngaphambili.)
Kwi-1993, iRoyal Crown yafunyanwa ziiNkampani zeTriarc -ezithi, ngokutsho Indalo Yezimali , yayinembali yayo nebillionaire enengxaki, Posner. I-Triarc izamile ukuvuselela i-brand flailing, igalela i-25 yezigidi zeerandi kuhlahlo-lwabiwo mali lwentengiso lonyaka, oluthathe intengiso. Ngo-1999, abanini abatsha babenethemba lokujika ingxabano yenkampani yangaphambili yeDiet Rite ngokusebenzisana noJohnson & Johnson kwiswiti entsha kunye 'nentengiso yezonyango' umkhankaso wentengiso kazwelonke, njenge Intengiso uxele ukuba isoda yokutya emva koko yayinesabelo se-0.3 kuphela kwiziselo zase-US kwaye ayenzanga kwanezona zilishumi zilungileyo zokuthengisa iziselo zokutya.
Kwi-mishmash yokufunyanwa kwezinto, ngo-2000, uphawu lwe-RC Cola lwafunyanwa nguCadbury Schweppes, emva koko lafudukela kwiqela lalo uGqirha Pepper Snapple, lona ngokwalo ngoku libizwa ngokuba yi-Keurig Dr Pepper. Ngo-2001, i-Cott Corporation yafumana amalungelo kwicala lokuthengisa i-RC Cola (nge IRoyal Crown Cola yamanye amazwe ).
U-RC Cola uyaqhubeka kwi-millennium entsha
Ifoto nguJeff Zelevansky / Getty Izithombe Namhlanje, Iziselo ezinxilisayo Iqhayisa ngokuba uhlobo lwayo lweRoyal Crown 'inencasa kuphela iswekile yommoba,' kunye nolunye uhlobo lokutya, iRoyal Crown Cola Slim, edibanisa kwezinye i-stevia ngeepesenti ezingama-50 ezimbalwa zeekhalori. Keurig Dr Pepper, Okwangoku, ujongene nokubulawa kweziselo ezibandayo kwipotifoliyo yayo- kubandakanya 7UP , Canada Dry, Crush, kwaye, ewe, ezo dinosaurs zibizwa ngokuba yiRC Cola, Nehi Cola, kunye neDiet Rite Pure Zero.
Ingqondo Floss Ucacisile ngo-2015 ukuba akukho mveliso ye-RC Cola 'yayikufuphi neetshathi ezona zithengisa kakhulu,' ngaphandle kwabalandeli abazinikeleyo eMzantsi, ubukho kwiipizzerias zaseChicago, kunye noMazantsi wexesha elidala ingoma ezidibanisa neePie zeNyanga (combo kudala ibhiyozelwa unyaka nonyaka umthendeleko eTennessee). Okanye uxhaso lwayo lweminyaka emininzi lomqhubi wenqwelo moya UMarco Andretti , i-inki ngo-2013. Okanye uthuli olwenziwe ngo-2017 olwenzeka xa i-akhawunti 'ye-rogue' ye-RC Cola ye-Twitter yenza amaza phakathi kwabalandeli abomeleleyo kunye neqela eligxekayo likaGqirha Pepper Snapple (nge Ushishino ngaphakathi ).
Okwangoku, i-RC Cola ithengiswa kumazwe angama-67 kwihlabathi liphela- kwaye, utsho Ingqondo Floss , ihlala ingumthengisi ophambili kwiiPhilippines. Nokuba i-stateide, ngoku ili-115 leminyaka emva kokuqalisa kwayo kwigumbi elingaphantsi, kubalandeli abaninzi baseMelika, ihlala iyindawo ethandekayo yasemazantsi ekufanele ukuba uyikhuphe.
