Ifoto nguTim Boyle / Getty Izithombe Ihlabathi lokutya kunye nesiselo ligcwele iingxoxo ezinde eziqhutywa kukwahluka kukhetho. Abanye bacinga ukuba uphayinaphu yinto entle yokutya ipitsa, ngelixa abanye besithi isiqhamo asinandawo kwizilayi zabo. Kukho abo bathi nkxu iifriji zabo nge ketchup esecaleni kwaye abo bazikhuphe zonke ngesinongo ngaphambi kokumba. Abanye abantu bakhetha ukuqaqamba kunangoku, ngelixa abanye bethanda amanzi abo ngaphandle kwekhabhoni.
Kwaye xa kufikwa kwiCoca-Cola okanye Pepsi , Uqinisekile ukufumana umntu othetha kakhulu malunga nokuba ukhetha ukusela bani. Phakathi kwezi ziselo zimbini, kunqabile ukuba kubekho nawuphi na umhlaba ophakathi. Abantu nokuba liQela leCoke okanye iQela lePepsi. Abalandeli kudala babanga ukuba banako ukwahlula phakathi kweziselo ezibini ngesiphu nje-nangaphandle kokujonga. Kodwa ngaba ukhona umahluko kwindlela ezi ntlobo zimbini zingcamla ngayo?
UMalcolm Gladwell waphanda umahluko okhoyo phakathi kweCoke kunye nePepsi kunye nokuba ziyintoni na ezi zinto zikwenza ukuthanda abantu. Intatheli eyaziwayo kunye nombhali ukwazile ukukhomba eyona nto ichaphazelayo kwezi ziselo zibini umntu azithandayo ngakumbi (nge Vula ukutya ngokubanzi ).
Esinye isithako osifumana kwiPepsi hayi kwiCoke
UDenise Truscello / Getty Izithombe Kwincwadi yakhe Blink: Amandla okuCinga ngaphandle kokuCinga , Ipapashwe ngo-2005, uGladwell wabhala ukuba uPepsi sisiselo esimnandi ngaphezu kweCoke kwaye waba nethuba lokuqala ngexesha lovavanyo lokungcamla. Uye wachaza ukuba uPepsi unesuntswana le-citrus flavour, elahluke mpela kwiinowuthsi zeCoke's vanilla-raisin flavour. Nangona kunjalo, uqaphele ukuba ukugqabhuka kwencasa yesitrasi akunamathele kuyo yonke iPepsi, ngenxa yoko ihlala ibalasele kuvavanyo lwencasa.
Ibango libambelela njani kuluhlu lwezithako zeziselo ezimbini?
Izithako zeCoke ngamanzi e-carbonated, i-high-fructose corn syrup, umbala we-caramel, i-phosphoric acid, i-caffeine kunye ne-flavour zendalo. Ukwenza kukaPepsi kuyafana kodwa kukho umahluko ocacileyo ukuba ujonga kufutshane. Izithako zePepsi ngamanzi e-carbonated, high-fructose corn syrup, umbala we-caramel, i-phosphoric acid, icaffeine, i-citric acid, kunye nencasa yendalo (nge Ingcebiso ). Umahluko ophambili? I-Pepsi iqulethe i-citric acid (iCoke ayenzi), edala ukuba 'incasa yesitrasi iqhume' uGladwell okhankanyiweyo.
Kutheni iCoke ingcamla kamnandi kunePepsi
Ifoto nguGeorge Frey / Getty Izithombe Isimangalo sikaGladwell sokuba uPepsi ubumnandi kuneCoke ifana nolwazi lwesondlo kuzo zombini ezi mveliso. I-ounce ye-12 ye-Coke ine-39g yongeze iishukela kunye ne-45mg sodium (nge Coke ). I-Pepsi enobukhulu obufanayo inokuqulatha i-41g iswekile kunye ne-30mg sodium (nge Pepsi ). Kuba uPepsi uneegram ezimbini zeswekile kunye neCoke ineemiligram ezili-15 zesodiyamu, yiyo loo nto eyokuqala isenza isuphu emnandi ngelixa eyokugqibela isezantsi ngakumbi ngokubhekisele kubumnandi (nge I-Reader's Digest ).
umfana fieri unciphise umzimba
Kunokucingelwa ukuba 'iincasa zendalo' zikaCoke kunye 'nencasa yendalo' kaPepsi zibolekisa umahluko kwiprofayili yencasa yeziselo zombini, kodwa ezo ziyimfihlo zorhwebo ezingaziwayo esidlangalaleni. Ngaphandle koko, sazi ngokuthe ngqo ukuba yintoni eyenza ezi sodas zingcamle ngokwahlukileyo.
Kodwa ngaphandle kwendlela zokupheka ezichanekileyo, kucacile ukuba ukuba ukhetha iPepsi, ke mhlawumbi uyasithanda isiselo esimnandi ngokuncomekayo. Kwelinye icala, ukuba uyayonwabela i-Coke ngakumbi, ke ungangumntu othanda i-raisin-efana ne-vanilla-incasa eyehla ngokugudileyo kwaye incinci kancinci.
