I-Instagram Ndiza kuyikhupha le nto kuqala ngenjongo yokubhengeza ngokupheleleyo: Ndiyayithanda amanzi eLaCroix akhanyayo. Ndiyinyani, ngokwenene yithande. Ndiyasela ngoku. Kwaye ndatsala iipakethi ezingama-24 zayo ukusuka kwi-Costco ukuya kwindawo yam yomgangatho wesibhozo (ngaphandle kwesinyusi, khawukhathalele) kuba ndifuna okungako.
Kodwa andikude ndedwa ekuthabathekeni kwam neLaCroix, isiqhamo esineziqhamo, ikhalori- kunye neswiti engenaswiti, isiselo esinekhabhonikhi inkolo elandelayo nanjengoko abantu abaninzi besela iswekile okanye iziselo ezinencasa ezenziwe ngobumnandi. Olu hlelo lulandelayo lubekho njani, ukubetha Isiselo sejuggernauts Perrier, Coca-Cola, kunye neNestlé? Yintoni eyenza ukuba ikhetheke kangaka, kwaye ngaba intle kakhulu ukuba ingayinyaniso? Iphantse yabonakala ngathi ivele nje kwiishelufa zevenkile ngenye imini, ngaphandle kweblue ... kodwa oko kukude kunene okwenzekileyo. Nali ibali lesiselo abantu abangenakufumana ngokwaneleyo.
AyisiFrentshi
Facebook Ayizizo i-la-croiks okanye i-la-kwah, kwaye ayisiyo-crow-ix. Iyabizwa la-croy , nje ngesiqithi esikwiCaribbean, iSt. Croix. Kwaye ukuba uyalibala, khumbula nje ukuba isingqisho seLaCroix sonwabele, leyo yinto oza kuyenza xa usela.
Enye into engeyiyo malunga neLaCroix engadibaniyo negama layo yimvelaphi yayo. Khange ikhawulwe kwigumbi lokubhoda eParis nge Umxhaphazi abaphathi abahlola ukusuka kumnyango olandelayo. Kwaye ayizalwanga e-Ft. ILauderdale, apho inkampani yabazali, Isiselo seLizwe soTywala. Ikomkhulu. Endaweni yoko, iLaCroix ilanda imvelaphi yayo ethobekileyo iye eLa Crosse, eWisconsin, apho yayenziwe khona kwindawo yotywala yosapho, uG. Heileman, ukuqala ngo-1981. U-'La 'egameni wathatyathwa eLa Crosse, nakwi' Croix ' ivela kuMlambo iSt. Croix, ongena kuMlambo iMississippi.
U-noel ubeka umboniso omkhulu wokubhaka i-british
Isiselo seLizwe soTywala. kuthengiwe I-LaCroix ngo-1996, ke, njengeentaka ezininzi zekhephu, iLaCroix ishiye umntla omkhenkce kumantla eFlorida enelanga apho ihlala khona.
Ayilunganga yonke into kuwe
Imifanekiso kaGetty Ngokuqinisekileyo ukungabikho kweekhalori, izongezo, kunye ne-caffeine yintoni eyenza iLaCroix ithandwa kakhulu ngabantu abaninzi abazi impilo. Kodwa nangona abantu abaninzi beyincoma ngokuba sempilweni kwayo, iLaCroix injalo akukho 100 ekhulwini elungileyo yeyakho. Umzekelo, enye ingxaki enkulu kukuba iziselo ezihlwahlwazayo zinokuba nefuthe elibi kwizinyo lakho, lenze amazinyo akho abe buthathaka kwaye, kwezinye iimeko, abe buthathaka. Ukongeza, ukuba utyale imali ekungafumani bunzima, oko kunokubonisa ingxaki - iigundane eziye zangena emanzini aqhwanyazayo ziye zanda kwi-ghrelin yokutya eyonyukayo, kwaye bagqibela ngokufumana ubunzima. Ke ukuba unokumodareyitha ukutya kwakho ayisiyombono imbi, njengoko unokunciphisa umngcipheko wazo naziphi na iimpembelelo ezinokubakho ezimbi. Kuyafaneleka ukuba uqaphele ukuba, nangona kungenjalo ukhetho olugqibeleleyo, kusengcono ukhetho olungcono kunesoda yeshukela!
Inomntakwabo ongenakulindeleka
Facebook Phezulu, uFaygo ubonakala ngathi inokuba sisichasi seLaCroix. Izele iswekile ukuya kuthi ga Iigrama ezingama-50 ngekani nganye-kwaye ipakishwe ngemibala yokufakelwa kunye neencasa. Yiyiphi enye indlela oyichaza ngayo pop eluhlaza okwesibhakabhaka, yomqhaphu? Ukongeza, yifayile ye- isiselo ozikhethele sona juggalos kuyo yonke indawo, superfans Iqela le-Insane Clown Posse, elihlamba kwimilambo yezinto kwiikonsathi. Umntu uyazibuza ukuba likhulu kangakanani ifuthe lezemali kuhlobo lophawu olunikiweyo lokuba i-rap-rock duo ihamba ngeebhotile ezingama-350 zelitha ezimbini kumdlalo omnye kuphela.
Kodwa uFaygo kunye neLaCroix basondele kunokuba ucinga, kungekuba bobabini baneelebhile ezintle ezinemibala kunye neefonti ezikhwaza ngo-1987. Bobabini bangabanini kwaye basasazwa yiNational Beverage Corp., nto leyo ebenza babe ngabantakwabo bohlobo oluthile. Ndiyathandabuza ukuba i-ICP iya kutshiza iLaCroix kubaphulaphuli bayo nangaliphi na ixesha kungekudala, nangona.
Zingaphi ii-mushroom ezingaphezulu
Ileyibhile ekhazimlayo khange ihlale ikho
I-Instagram INational Beverage Corp. inobuchule obuthile bokuthengisa, njengoko kubonakala kubo impumelelo nokuthandwa ngokubanzi. Elona candelo lilikhulu lalo kungenxa yeleyibhile emnandi, enemibala eqaqambisa iimveliso zeLaCroix. Kodwa loo mifanekiso ibengezelelweyo, eFlorida imifanekiso yayingeyiyo eyokuqala yokuyila iphakheji- endaweni yoko, yiNational Beverage Corp. Ndafuna ukumakishwa kwakhona buyele ngo-2002 kwilinge lokuphefumla ubomi obutsha ekufumaneni kwabo okutsha. Baqesha iAlchemy Brand Group, inkampani yokuthengisa uphawu, ukwenza inkangeleko eya kubanceda beme ngaphandle kwazo zonke ezinye iziselo ezihlwahlwazayo kwivenkile yakho yasekuhlaleni. Kodwa endaweni yokugcina isigqibo sokugqibela ngaphakathi, iNational Beverage Corp. yavuma ukuvumela abathengi bathathe isigqibo, bekhetha imifanekiso emithathu kwezingama-20 ukuba ivote. Kwaye bavota abayenzayo-uyilo lwangoku oluphumeleleyo Ukudilika komhlaba , Ukubetha uyilo olunqabileyo ngakumbi lwexesha.
Kwaye ngelixa ngokuqinisekileyo yayingaphandle, inemibala eqaqambileyo kunye nemibala ejikelezayo, ethembele kubathengi bahlawulelwe, ixesha elikhulu.
Akunyanzelekanga ukuba uyithenge ngeenkonkxa
I-Instagram Ukuba ulandela iLa Croix kwi I-Instagram , uya kubuliswa ngabantu abancumayo enomtsalane iwaka leminyaka ukurhabula kwiinkonkxa zeLaCroix kuzo zonke iintlobo zobuhle, indawo ezitshisayo . Uya kudibana nayo iintsana ezintle , Iyamangalisa iivenkile zokugcina , kunye namaxesha athile ikati okanye inja .
Into ongayifumaniyo kakhulu kwi-Instagram, nangona kunjalo, ziibhotile zeLaCroix, ezingaqhelekanga kuba ngokuqinisekileyo ziyazithengisa. Kungenzeka ukuba iitoti zibambe i-carbonation ngcono kuneplastiki, eya kuthi ichaze ukhetho lweetoti, kodwa ubushushu kunye nokugcinwa umba ngaphezulu kokupakisha xa kufikwa kulondolozo. Okanye, mhlawumbi ngomnye umzekelo wentengiso emangazayo.
Idume kakhulu kunesoda
Imifanekiso kaGetty Zimbalwa izinto eziMerika ngaphezulu kwesoda - iyinto enobuhle, iswekile, kwaye ikuyo yonke indawo emhlabeni. Kwaye nangona kusekho abantu abaninzi abasela isoda phaya, ngenxa yencasa yayo emnandi kunye nokulunga kwekhabhon (kunye neminyaka yokuthengisa okuqinisekileyo kunye nokuzithemba), unako Yibeke Kuluhlu olude lwezinto ezibulewe zizigidi zeminyaka kunye I-Applebee nemidiza. Kungenxa yokuba iinkulungwane zeminyaka zi Ugqibe ekubeni usempilweni isizukulwana, kwaye kunokwenzeka ukuba batye kakuhle, benze umthambo, kwaye ngokuzimisela bahlakulele imikhwa elungileyo. Ukubeka oku engqondweni, ayothusi into yokuba amawaka ezigidi zeminyaka abanomdla kangako kwisoda kunangaphambili.
Sisiphi isiselo esingcono sokugcwalisa ukungabikho kwefizzy kuneLaCroix? Elona candelo libalulekileyo lesibheno kukuba isimahla yeekhalori, isodiyam, kunye nencasa engeyoyendalo-isiselo seminyaka esizikhethelayo, ngoku esinamaqamza. Okunye kubangelwe intengiso enobuqili weNational Beverage Corp., owabetha abo bakhuphisana nabo njengoPerrier ngesakhono sokubhenela kwi-hipsters kuyo yonke indawo.
Yenza i-cocktail enkulu
Facebook I-LaCroix ihlala ithathwa ngokuba sisiselo esinxilisayo, esingena khalori kunye nencasa eyodwa, enesiqhamo. Ukuba kukho nantoni na eyake yavakala ngathi ngumxubi ogqibeleleyo wecocktail, inokuba njalo, ngakumbi nge-carbonation enamandla. Ewe, abantu kwiNational Beverage Corp. kubonakala ngathi bayavuma, njengoko bepapashe Uluhlu lweendlela zokupheka kwiwebhusayithi yabo. Kukho uluhlu olupheleleyo lwee-mocktails, ukusuka I-blackberry lemon fizz kuMamiami mama mocktail. Kwaye ngelixa ezi zokupheka zingabandakanyi utywala, ngokuqinisekileyo ungazifaka ukuze zibandakanye iwayini okanye imimoya. Ukongeza, zininzi zokupheka phaya ngaphandle usebenzisa iLaCroix kwi Cocktails ezinxilisayo , kodwa azihambelani nenkampani ngokwayo.
ngaphakathi n kunqabile okuphakathi
Ungayila eyakho ikani
Imifanekiso kaGetty Ukuba ucinga kakhulu ngeLaCroix kwaye unobunewunewu bokuyila, oku iwebhusayithi yeyakho. Ewe, umntu wayenobubele ngokwaneleyo ukuba enze indawo ekuvumela ukuba wenze kwaye wenze ngokwezifiso i-LaCroix yakho ebonakalayo kunye noluhlu lwemibala. Ungayibhala kwakhona nge-flavour oyikhethile, nokuba kungumxube wevumba ongathanda ukuwubona (itshokholethi kunye namanzi anyukayo, nceda!) Okanye enye into enophawu olunje ngegama lakho lokugqibela. Okulusizi kukuba, akukho ndlela yokuyiguqula ibe yeyona nto inokwenzeka yeLaCroix, kodwa ngokuqinisekileyo ungalitshisa ixesha elithile ulungisa imibala de ubuchule bakho baneliseke.
Inokukunceda ukukhaba umkhwa wakho wepop
Facebook Ngaba ujonge ukukhaba umkhwa wakho weNtaba yeNtaba? ILaCroix inokwenzeka kakhulu ndikuncede kolo sukelo, ukukunceda ukuba uphile ubomi obunempilo, obunciphileyo kunye nobomeleleyo. Mna, njengabantu abaninzi, ndanxila kuLaCroix kumzamo wokuyeka ukusela isiselo esinxilisayo. Emva kweentsuku ezimbalwa, khange ndiphoswe yiyo-iLaCroix izalise isithuba, kunye nekhabhoni yayo kunye neziqhamo ezifake iziqhamo. Ngoku kuba kudala ndisela iLaCroix, andiyithandi kwaphela isoda, nangona ndiza kuba nexesha Ukutya kweCoke ngesidlo kwindawo yokutyela.
Zininzi izinto onokukhetha kuzo
I-Instagram Enye yezinto kuthi abo bakwihlelo lokuthanda kukaLaCroix kukungafani kweencasa. Unokukhetha ngaphezulu kwe Iincasa ezingama-20 , ezinje ngeorenji, ikhokhonathi, isutfruit, kunye nepamplemousse (isiFrentshi samagrapefruit), njalo njalo. Oku kubandakanya iLaCroix eqhelekileyo, kunye neLaCroix Cúrate, eyabo ulwandiso lokuqala lophawu . Iimveliso kumgca weCúrate zineprofayili eyomeleleyo yokunambitheka, kwaye zikheniwe kwindawo ende, encinci, ene-12-ounce. Iincasa zibandakanya i-muré pepino (i-blackberry kunye nekhukhamba), i-piña fraise (iinanapple strawberry), kunye ne-melon pomelo (cantaloupe kunye ne-grapefruit).
Enye yeencasa ezintsha, nayo imveliso yayo, inomdla xa ithathwa kumxholo weshishini lesiselo. Kuyabizwa ULaCroix Nicola , kwaye ngamanzi amenyezelayo afakwe kwisiseko secola. Kodwa ngokungafaniyo nazo zonke ezinye ii-colas kwintengiso, ayinashukela okanye iswiti-i-cola essence. Ayizukuphambana ukuba i-cola-flavored seltzer ithatha indawo yentengiso? Baza kubashiya phi abenzi becola bokuqala? Lixesha kuphela eliza kuxela.
intshontsho le-curbside
Yenza umseki waba ngu-billionaire
Facebook Ngubani owaziyo amanzi aphucukileyo anokwenza ukuba ube yinxalenye yepesenti enye? Ngokucacileyo uNick Caporella, u-CEO kunye nesabelo sabaninzi kwi-National Beverage Corp., babeneinki, kwaye ebenyanisile . Unyana womgodi wamalahle, uCaporella waqala ukwakha emva kokuthenga i-excavator ye-dragline ngo-1957. Emva kokwakha elo shishini, waqhubela phambili nangaphezulu, waba ngu-CEO weBurnup & Sims, inkampani yezonxibelelwano kunye nentambo, ngo-1976. Kungekudala emva koko, wafumana izityalo zakhe zokuqala zebhotile (phakathi kwamanye amashishini), kwaye zaqhubeka nokukhulisa ishishini.
Ngaphantsi kwesoyikiso sokuthathwa ngobutshaba, nangona kunjalo, waseka inkampani entsha-iNational Beverage Corp. ngo-1985, waphinda wathenga iShasta, inkampani yesiselo esinxilisayo. Ke ngo-1996 wathenga iLaCroix, njengoko ilizwe laqala ukunxanelwa iziselo ezisempilweni. Kwaye imeko inyuke kuphela, ithumela izabelo zoTywala zikaZwelonke ngophahla kwaye iyenza inkampani yesine ngobukhulu besiselo esinxilisayo emhlabeni. Kwaye ekubeni uCaporella sesona sabelo sabelo senkampani, loo nto imenza ibillionaire.
Inengoma- kwaye iyathandeka
Hlaziya, hlala emva, kwaye usele iLaCroix yakho ngelixa ubukele le ntlonelo yomlandeli. NjengoLaCroix, ngokuqinisekileyo iya kukuzisela uvuyo.
