Ukuba ufana nabantu abaninzi baseMelika, ngekhe uqale usuku ngesiselo esinika amandla seprotein kunye nokubaleka ngokukhawuleza okungangeekhilomitha ezintlanu kwindawo ohlala kuyo. Endaweni yoko, kunokwenzeka ukuba wenze indlela yakho elukhukweni kwaye ujonge amehlo anamehlo ngeenkophe ezivaliweyo ngesiqingatha seyure Namhlanje Bonisa , Ngelixa ngentliziyo ngentliziyo yakho usosulela isitya esigcwele ii-Cheerios kumlomo wakho owomileyo nolambileyo. Kwaye kutheni ungavumi? Zimnandi. Kwaye kungcono kunokuba ubethe i-drive-thru window, akunjalo?
Phantse Iminyaka engama-75 , Le bhokisi ye-canary etyheli yeCheerios (kunye nomzala wayo ongumdyarho, i-Honey Nut Cheerios) ibikhona ukunceda ukusombulula ukutya kwethu kwasekuseni. Kungenxa yokuba nokuba ulele kangakanani, indlela olala ngayo, indlela odaleke ngayo ngokwasemphefumlweni kukungabikho kokulunga kwe-cosmic ekulindeleke ukuba ubonakale emsebenzini kusuku lwesithathu (ngokulandelelana!), Ungasoloko usenza isenzo sakho kunye ngokwaneleyo ukuba ugalele ukutya okuziinkozo nobisi kwisitya. (Kwaye ukuba awukwazi, uneengxaki ezinkulu kunekusasa.)
I-Cheerios yayinesandla esikhulu kwinto esicinga ngayo 'njenge-cereal cereal,' isiseko sakusasa esingatshintshanga kungekuphela nje indlela esitya ngayo, kodwa indlela ukutya okutsha okwenziwa ngayo, kuthengiswa kuthengiswe ngayo. Makhe sijonge kwimbali engachazwanga yesinye sezidlo zasekuseni esizithandayo zaseMelika, iCheerios.
Iicheerios zazibizwa ngokuba zii 'Cheerioats'
Ukuba uyawavala amehlo akho, unokucinga ngophawu lweCheerios; yinto egxile kulwazi lwethu. Kodwa ubusazi ukuba isiriyeli eyintandokazi yaseMelika ekuqaleni yayihamba ngegama elahlukileyo?
Xa i-cereal yaqanjwa ngo-1941, i-General Mills yayifuna ukugxila kwimpilo esempilweni, nakwimiba yayo yemveliso entsha yokutya okuziinkozo. Bayibiza imijikelo emincinci ye-oat ekhukhumeleyo ' Iitshiti , 'kwaye wayikhuphela imveliso kubaphulaphuli abanomdla kwilizwe lonke.
Kwakukho ingxaki nje enye: Ukukhuphisana nomenzi wokutya okuziinkozo iQuaker Oats ndimise ngokufanelekileyo , etyhola iGeneral Mills ngokwaphula amalungelo obunini kwaye ngabom edala ukubhideka kwabathengi ngokusebenzisa igama elithi 'oats,' umenzi wokhuphiswano obanga ukuba iphondo labo elilodwa. Endaweni yokuzibandakanya kwidabi lenkundla ixesha elide malunga nokuba ngubani oza kunikwa ilungelo lokusebenzisa isibizo esiqhelekileyo sesiNgesi, uGeneral Mills walitshintsha igama lemveliso yabo ukusuka 'kwiiCheerioats' zaya 'kwiiCheerios' ngo-1945, kwaza kwalandelwa ilivo.
Ukuqulunqwa kwathintela ukuqhuma kwe-oat cereal
I-Instagram Ngaphambi kokuyilwa kweCheerios ngo-1941, imeko-bume yesidlo sakusasa yayikhona ezahlukeneyo kakhulu . Iintsapho zexesha loxinzelelo zazijongene neentsasa zakudala ezazithwele incasa, okushushu okushushu okufuneka kuphekwe ngaphambi kokuphakwa, okanye iintlobo ngeentlobo zokutya okuziinkozo okubandayo okususelwa kwingqolowa, kubandakanya iivili kunye neCorn Flakes, ezazingonwabisi.
I-General Mills itshintshe ishishini unaphakade, xa banika uxanduva kwi-physicist kunye nomsebenzi U-Lester Borchardt ngokuqamba umatshini oza kukhupha intlama ye-oat ibe sisiqwengana esilungele ukutya. U-Borchardt kunye neqela lakhe batshone iiyure ezingenakubalwa (kunye needola) kolu luvo lutsha, benendlela encinci yeziphumo; Ngaxa lithile, ubhedu kwiGeneral Mills bade basongela ngokutsala iplagi kuyo yonke ingcamango yomvundla. Kodwa u-Borchardt wayesazi ukuba wayekuloo nto enayo yonke le nto 'yaqhuma i-oats', kwaye waqhubeka nokufaka umbono wakhe de umatshini wakhe usebenze. I-Cheerios yazalwa emva kweenyanga ezimbini.
Itekhnoloji entsha entsha inokukhokelela kuqhushumbo lwe ukukhutshwa okutsha kweesiriyeli ziiGeneral Mills kwii-1950s kunye nee-1960s, kubandakanya iinkozo zokuqala zencasa yenkampani, iiJets (1953), i-Trix enemibala emininzi (1954), iCocoa Puffs (1958), kunye neTotal (1961).
Zaziphantse zimile okweenkwenkwezi
I-Instagram Ubume beCheerios buzuze ubume be icon kwiminyaka engama-74 ukusukela oko yenziwa; Iyabonakala kwangoko, kwaye yenye yokutya kokuqala abantwana abafunda ukukuthwala ngokwabo. Kodwa ubusazi ukuba xa iGeneral Mills yaqala ukuvelisa umatshini wokukhupha i-oat, zazikhona ezinye iimilo ezilishumi ekusebenzeni kweCheerios? Kuyavela, ukuba u-O 'oqhelekileyo' omile okwe donut bekungasoloko kumakhadi; Inkampani ikwaqwalasele ukujikeleza, iinkwenkwezi kunye neendawo ezijikelezayo.
indawo ezikhawulezayo zokutya ezihambisa isidlo sakusasa
Ngoku ka Crispy eyongezelelweyo Iqela eliphuhlise umatshini wokwenza i-Cheerio lazama nokusweleka okwahlukileyo, kukhangelwa imilo efanelekileyo ye-Cheerios, kubandakanya indawo, inkwenkwezi enamanqaku amathandathu, inkwenkwezi enamanqaku amahlanu, inkwenkwezi eneenkomba ezine, inkwenkwezi ebhekiswe kathathu, idonut ebhityileyo, idonut eshinyeneyo, i-dumbbell, i-spiral kunye nesikwere. '
'Iziphumo zithanda ubume be-donut njengeyona ibalaseleyo kwaye iyahambelana nokuzaliswa kwephakeji elungileyo, utshilo uJessica Faucher, ugcino logcino lwamashishini kwiGeneral Mills. Isiriyeli sasifuna ukukhanya ngokwaneleyo ukuze sifumane ii-ounces ezisibhozo kwiphakheji. Ubume be donut buye bangqineka buyimpumelelo ngexesha lokuqhutywa kovavanyo xa bekusenziwa isiriyeli. '
Izibhengezo zeli xesha zathintela ubume obukhethekileyo bemveliso, enye yada yaqhayisa isithi, 'I-Cheerioats ayibonakali njengokutya kwasekuseni owakha wakubona ngaphambili. Siyikhupha ngemipu ngobume obuqili beedonuts ezincinci ... amanqatha kwaye ajikeleze kwaye amdaka ngombala. '
ICinnamon Nut Cheerios yayilulungiso lokuqala ukwahluka
I-Instagram Ngokukhawuleza: Yayiyintoni incasa yokuqala ye-Cheerio ene-Cheerio ekhethiweyo? Ukuba uthe 'iNyosi yeNyosi,' awuyedwa kuloo ngqangi eyaziwayo ... kodwa ulahlekile. Ngelixa i-Honey Nut Cheerios, iintlobo ezahlukeneyo ezinencasa ye-cereal yeklasikhi eneengcebiso zobusi kunye ne-almond yeyonayeyona inde isebenza incasa , yayingeyokuqala. Lo mbeko uya 'kwiCinnamon Nut,' ukhokho wokuqala weHoney Nut owaziswayo ngo-1976 kodwa wayeka emva konyaka. Ukugqibelela okunetyiwa kunye nokuswiti okumnandi kwe-Honey Nut Cheerios kwaziswa kwiminyaka emithathu kamva, kwaye iseyinto enkulu.
Ngokukhawuleza phambili ukuza kuthi ga ngoku, kwaye zikhona phantse iincasa ezahlukeneyo ezingama-20 yee-Cheerios ezikhoyo, kubandakanya i-Frosted, i-Apple Cinnamon, i-Fruity, kunye ne-Banana Nut, kunye nexesha elincinci kunye nokunikezelwa kwamaxesha athile abona ukuthengiswa kwengingqi, Isosi yeCaramel , ISpice Spice, okanye ibhotolo yamandongomane yetshokholethi. Kodwa ngomda obanzi, ingxelo yoqobo yeCheerios isazithengisa zonke , ukuyenza ibe sisidudu sokuqala eMelika; I-General Mills ithengise ngaphezulu kweebhiliyoni ezili-139 zeebhokisi zendlela yazo yoqobo ngo-2018, inikezela inkampani phantse i-436 yezigidi zeedola. I-Honey Nut Cheerios yayisondele kwisibini, kunye neebhokisi ezili-129 zezigidi ezithengisiweyo, zizonke ezingama-421 yezigidi kwintengiso.
I-Cheerios yayingoovulindlela abathengisayo
I-Instagram Kunzima ukuyicinga ngoku, kodwa embindini wenkulungwane yama-20, umbono 'wokunyusa umnqamlezo,' okanye ukusebenzisa imveliso ukuthengisa enye, wawusemtsha ngokufanelekileyo. I-Mills Jikelele itshintshe loo nto ngonaphakade, kunye nentengiso yayo enoburharha ye-Cheerios, isiriyeli efuna amandla amatsha kunye nemibono emitsha yentengiso okoko imveliso ye-cereal uqobo yayilungile.
Ngama-1940, iiMills Jikelele waqala ukuxhasa ngemali inkqubo kanomathotholo zijolise ebantwaneni, ezihambisa umyalezo oqinileyo wokuziphatha esiphelweni sesiqendu ngasinye. Ngelo xesha, umyili we 'The Lone Ranger' wayejonge nomxhasi ukuze ancede ukuzisa inkqubo yabo yonomathotholo kumdibaniselwano kwilizwe liphela ngo-1949. I-General Mills yasayinwa, kwaye umanyano phakathi kwe-cowboy kunye ne-cereal breakfast yaqhubeka ukuthengisa okuqinileyo kwegama phantse iminyaka engama-20.
I-General Mills yathatha umbono wokunyusa umnqamlezo inyathelo eliya phambili, ngokuqonda kwabo ukuba zonke iibhokisi ezinkulu zesiriyeli zinokuqulatha ngaphezulu kokutya nje okuziinkozo. Ngasekupheleni kweminyaka yoo-1940 noo-1950, ii-General Mills zadibanisa iibhokisi ze-Cheerios kunye ne-Disney ukubonelela ngezaphulelo kwiincwadi ezihlekisayo, kwaye babhengeza iMickey Mouse Club entsha. Ekupheleni kweminyaka yoo-1950 .
I-Cheerios yayiyeyokuqala ukutya okuthengiswa njenge-snack
Sonke siyazi ukuba isitya seswekile yokutya okuziinkozo ayisiyo isidlo sakusasa kuphela; inokuyonwabela kusasa, emini, naphakathi kobusuku-kunye okanye ngaphandle kobisi. Kodwa kholwa okanye ungakholelwa, I-General Mills yayingumvelisi wokuqala wokutya okwenyusa imveliso yabo kungekuphela nje kwasekuseni, kodwa kuyo yonke imihla.
I-frisco inyibilike i-steak kwaye inyikime
Kwi-1941, 'iiCheerioats' zazikhona kuthengiswa phantsi kwesiqubulo 'Yenza ukutya okumnandi,' okuphawula okokuqala ukutya okuziinkozo okubandayo njengokunyuswa okulula ngale ndlela. I-General Mills yawutyhala lo mbono nangakumbi ngexesha leMfazwe yesibini (II) yeHlabathi ngo-1943, xa inkampani yanikezela ngee-Cheerioats emkhosini nge-10-ounce 'Yank pack,' zisebenzisa isiqubulo esithi 'Uyaziva ii-Cheerioats zakhe,' kwaye iphakamisa nokuba amadoda enza umsebenzi wobunzima Ishishini lokubulala amaNazi lalifanelwe yimizuzwana embalwa ukonwabela i-oats.
Uluvo lokuba isidlo sakusasa sinokubakho 'nokuba kunini' namhlanje, uya kufumana ukutya okuziinkozo kwimixube etyiwayo enetyiwa, ebhakwe kwimivalo yeedessert, kwaye ibandakanyiwe njengesitya esecaleni kwisidlo sasemini seebhegi emdaka kwilizwe liphela.
Ngaphambi kwenyosi, kwakukho 'uCheeri O'Leary'
Xa ucinga ngesidlo sakusasa se-mascots, mhlawumbi ucinga ukuba inyosi ye-Honey Nut Cheerios ibhuza ngokungakhathali, icenga abantwana ukuba batye i-Cheerios 'njengenxalenye yesidlo sakusasa esipheleleyo' ekwabandakanya ijusi yeorenji, i-toast, ubisi, amaqanda aqhekeziweyo, ibhotolo yamandongomane, imitya embalwa yebhekoni, kwaye mhlawumbi Amatye eFlintstones Ukuhlafuna okanye ezimbini. Kodwa i-Buzz inyosi yayingeyiyo imascot yokuqala yokuxhasa ibhokisi ye-Cheerios; iwonga liwela ' UCheeri O'Leary, ' i-bonnet-bedecked (kwaye mhlawumbi i-Irish?) intombazana encinci eyenzelwe ukunceda ukuthengisa ukutya okuziinkozo kubantwana abalambileyo kwilizwe liphela. Uncumo lwelanga olusulelayo olusulelayo Ukubongoza abantwana kwii-1940s zakuqala ukuyeka ukuthi, 'Molo,' kwaye endaweni yoko 'Yithi Cheerioats,' kodwa oko akuzange kubambeke, ngakumbi xa ingqolowa itshintshe igama layo kwathiwa 'Cheerios,' kwaye mhlawumbi kungenxa yokuba ibinzana elithi 'Say Cheerioats' alinayo intsingiselo.
U-Cheeri O'Leary wagqibela ngokuthatha umhlala-phantsi, ngenxa yeqela elitsha lika-Cheerio le-mascot, 'I-Cheerios Kid kunye ne-Sue,' uthotho lweentengiso zikamabonakude ukubongoza abantwana ukuba badibanise 'i-Big G kunye ne-O encinci' ukuze bafumane amandla 'e-GO' e-Cheerios.
I-Rocky kunye neBullwinkle babonakala kwiintengiso kwii-1960s
Iphupha Intengiso yabantwana kumabonwakude inokuba ifikelele kwinqanaba labo lobugcisa kwii-1960s, xa endaweni yokukhwaza, ixesha lokujonga ukusika ngokukhawuleza kwee-unicorn zeplastiki ezinamehlo afileyo la poop glitter slime xa ubacinezela, abantwana baphathwa ngokuzeleyo kwi-30-90 yesibini amabali aphilileyo abalisa ibali elipheleleyo besebenzisa abalinganiswa babo ababathandayo.
Ngoo-1960, iqela elithandwayo laseMelika kunye neqela le-moose, iRocky kunye neBullwinkle, babedlala uthotho lweentengiso zoopopayi I-Cheerios, nangona i-Bullwinkle ehluphekileyo ihlala igqiba ukwenza uninzi lokuphakamisa okunzima. I-duo ihlala ihlangene ne -Cheerios Kid kunye ne-Sue, ukufunda indlela ii-Cheerios ezinokubanceda ngayo abantwana ukuba bahambe kwiimeko ezinobungozi kubandakanya 'ukuqubha echibini likamasipala,' okanye 'ukudlala i-badminton' ngaphandle kokomelela kwesidlo sakusasa esineprotini. Isilumkiso sasespoiler: abanakho.
Abanye oopopayi abanyanzelekileyo ukuba balandele impumelelo yamaphulo eRocky kunye neBullwinkle, kubandakanya I-Tennessee Tuxedo kunye neChumley kunye neHoppity Hooper, a Isele eliphilileyo ababenxiba ngathi umdanisi weChippendales kwaye ngubani owayehlala ethathelwa indawo, enkosi ngokungathandabuzekiyo kukuswela kweCheerios kwisidlo sakhe.
I-Cheerios ifumana utyikityo lwayo lokutyikitya okuphindwe kabini
I-Cheerios ine-crunch eyahlukileyo, eyahlukileyo ngokungafaniyo nayo nayiphi na incasa ephuphiweyo yisayensi, ngaphambi okanye okoko kwenziwa; bayakwazi ukuba netyiwa kancinane kwaye baswiti kancinane, kunye neetoni zencasa kwii-oats ezigcotyiweyo eziza kungena kwinto nganye eyonelisayo. Kodwa yintoni enika iiCheerios loo flavour yahlukileyo, engafaniyo nenye into emhlabeni?
I-Cheerios yenziwa kusetyenziswa inkqubo eyahlukileyo 'yokuhambisa i-toast kabini', apho izithako eziluhlaza zithotywa ngokwahlukileyo kwintlama egqityiweyo, ekulungeleyo ukukhutshwa. 'Emva kokuba bevuniwe kwaye bahluziwe, siyayigcoba i-oat grains, eyenza umgubo ochumileyo, onuka kamnandi we-oat,' zitsho iingcali zaseCheerios . 'Emva kokuba umgubo we-oat wenziwe intlama kwaye ubunjwe kwii-O's, siphinda sikhuphe i-O's ukuze sifumane ubume beCheerio obugqwesileyo. Ukwenza i-toast kabini kusivumela ukuba sikhuphe incasa epheleleyo ye-oat nganye. '
Ngexesha elizayo xa ungene kwisitya (okanye masijongane nayo, i-grubby fistful) ye-Cheerios, khawufane ucinge ngazo zonke i-O's encinci eyadlulayo, ngaphambi kokufika kwitafile yakho yasekuseni.
I-Cheerios ayinasimahla ye-GMO kwaye ayina-gluten
I-Instagram Njengoko ukuthengisa ukutya okuziinkozo kwakuphawulwa kuyo yonke imigca yemveliso ngo-2015, nge Ukuthintela i-millennial ukuya emsebenzini onzima wokucoca izitya ze-cereal ezimdaka ngokuyinxenye ukusola, iGeneral Mills ibikhangela iindlela ezintsha zokwenza iiconic cereal ezifanelekileyo kubathengi banamhlanje. Kungenxa yoko le nto ngo-2015, iGeneral Mills yaqengqa utshintsho lwaya kwii-Cheerios brand zayo ezintlanu, kubandakanya i-Original, i-Honey Nut, i-Multi-Grain, i-Frosted kunye ne-Apple Cinnamon, nto leyo ebenza bangabinayo i-gluten okwesihlandlo sokuqala.
Ngelixa ii-oats zizonke zingena-gluten-ngokwemvelo, ii-Cheerios ngaphambili zazinomthamo wengqolowa, irhasi kunye nerye, equlathe inani le-gluten. Nangona kunjalo, kwifayile ye- iposti kwibhlog yeMills Jikelele Inkampani ibhengeze ukuba 'iphuhlise indlela - iminyaka isenziwa - ukusombulula inani elincinci lengqolowa, irye nerhasi ekuboneleleni ngee oats zizonke ezaziswa ngempazamo kwiifama apho iioats zalinywa khona, okanye ngexesha ukuthuthwa kwe-oats iyonke ukuya kwilitye lokusila. '
Ukufudukela kwimveliso engenalo igluten yayingezizo iindaba zokuqala zenkampani, kumnqweno wayo wokubhena kubathengi abaziyo ukutya. Inkampani ithembise ukuzinikezela kwayo ekupheliseni izithako eziguqulweyo zemfuza ngo-2014, ibango lelo mfutshane kwinto (kuba ifuna utshintsho oluncinci kakhulu kwizithako zazo) kodwa equlathe amagama angathandekiyo athandwa ngabathengi.
Kukho isixeko eNew York esinuka njengeCheerios
I-Instagram Nokuba ucinga ukuba uyayithanda kangakanani iCheerios, zibuze: Ngaba uyafuna ukuhlala edolophini ebelivumba njengabo, ngalo lonke ixesha?
KwiBuffalo, iicandelo lokuvelisa iMills Jikelele likhupha izigidi zeecheerios ngonyaka. Kwaye xa iiCheerios zibhaka, abahlali bakule dolophu iphakamileyo eNew York bayayazi; Ummandla wonke ugqunywe ngengubo efudumeleyo, nevumba elimnandi leekhekhe ezisandula ukubhakwa, ezinombala nje we-oats, ezijika isixeko sibe yinguqulelo enkulu emva kwemini kwindlu kaMakhulu.
Ngelixa abanye abemi ngaphandle kwamathandabuzo bekhathazwa yile livumba, ubuncinci intatheli iyakhankasela ukuze iBuffalo yamkele ivumba layo elimnandi, ibhale, 'Kutheni le nto isixeko singayithengisi le nto? ... Indawo eyaziwayo ngamaphiko enkuku, ukuvelisa, kunye nokubulawa kukaMongameli wase-U.S., Ayizukusebenzisa 'i-Cheerios enuka' ukuphucula umfanekiso wesixeko. '
Kuvakala njengesizathu esinye sokubhukisha inqwelomoya eya eBuffalo, stat.
I-FDA ibethelele iMills Mills ngokwenza amabango alahlekisayo
Iqela lentengiso leCheerios bezama ukunxibelelanisa ukutya okuziinkozo kunye ne ukutya okusempilweni okoko yaziswa, kwaye zorhwebo ngeminyaka yoo-1950 Ndithembise ukuba ukutya iiCheerios kuya kukhuthaza 'imithambo-luvo esempilweni' kunye 'negazi elibomvu elilungileyo.'
Kodwa le nkampani inokuba ikhutshiwe kancinci ngasekupheleni kweminyaka yoo-2000, xa uthotho lwamabango entengiso lafika kwinkampani emanzini ashushu ngoLawulo lwezoKutya noLawulo lweziyobisi.
I-Cheerios ibango Ukutshintshela ukutya okuziinkozo kwisidlo sakusasa kunokunciphisa amanqanaba e-cholesterol 'amabi' ngeepesenti ezine kwiiveki nje ezintandathu, kwaye kuthintele isifo sentliziyo kunye nomhlaza womhlaza kunye nesisu. La mabango ayekho kwimveliso yokupakisha, iwebhusayithi, kwaye kwabhengezwa nakwiivenkile ezinkulu.
I-FDA ibanga ngokubanzi ukuba ukutya okuphantsi kwi-fat egcwalisiweyo kunye ne-cholesterol, kunye ne-fiber ephezulu, kunokunceda ukunciphisa umngcipheko wesifo senhliziyo. Kodwa ukutya kweCheerios akuzange kukhankanywe ngokukodwa yi-FDA, kwaye i-Cheerios yayiquka ukukhusela izifo ezingakhange zikhankanywe, kwaye zahluleka ukubandakanya zonke iinguqu ze-FDA ezicetyiswayo zokutya. Yayingumyalezo ongaphelelanga konke konke.
Ukubuyela umva kwe-FDA kuza ngokukhawuleza . Iarhente inike iGeneral Mills ileta eyazisa inkampani ukuba amabango ayo malunga nezibonelelo zempilo zokutya iiCheerios 'angayibangela ukuba ibe sisiyobisi kuba imveliso yenzelwe ukusetyenziswa kuthintelo, ukunciphisa nasekunyangeni izifo.'
twix yasekhohlo ekunene twix
Ileta yaqhubeka ichaza i-Cheerios ukuba i-Cheerios ayisosisiyobisi, kwaye ngenxa yoko, amabango okuba i-cereal yehlisa i-cholesterol kwaye yanciphisa umngcipheko wesifo sentliziyo kunye nomhlaza yaphula umthetho we-federal. Banikwe iintsuku ezili-15 ukuba basuse amabango kwimpahla yabo.
