I-Instagram Cinga ukutya okukhawulezayo, kwaye uninzi lwabantu lucinga okokuqala kukaMcDonald. Kukho uluhlu olupheleleyo lwezizathu zokuba kunjalo, kwaye ayiqali nokutya kwabo. Iqala ngoMcDonaldland.
Nabani na oneminyaka ethile-nabani na okhulele kwi-70s, '80s, okanye' 90s, oko kukuthi - ukhumbula uMcDonaldland kunye nabemi bayo, kubandakanya iHamburglar, Grimace, kunye URonald McDonald ngokwakhe. Bonke benza ukubonakala kwabo kokuqala ngo-1971 , Kwaye amashumi eminyaka, babebuso bekhonkco. Abantwana bazibonile iintengiso, babongoza ukutya kwabo okuNwabileyo, kwaye badlala kwiindawo zokudlala ezizaliswe yimifanekiso yabo. Zizinto ezinamandla ezo xa usengumntwana, kwaye loo nto inokuba sisizathu sokuba usaya apho xa ujonge ukonwaba.
IHamburglar yayingumgxobhozo waseMcDonaldland, kwaye mhlawumbi uyazikhumbula iimpahla zakhe ezinemigca, isikhalo sakhe esimangalisayo esithi 'Robble, Robble!' kwaye inyani yona- kunye nabalingane bakhe-yayiyinto encinci. Wayegcwele kuyo yonke indawo ngexesha lobuntwana bakho, wanyamalala kwinkulungwane yama-21, emva koko wabuya njenge ... kulungile, masijonge ukuba yintoni isivumelwano sakhe.
Ekuqaleni yayilixhego elidala
Youtube IHamburglar yayingomnye wabahlali baseMcDonaldland, kwaye wadalwa- kunye neGosa Big Mac, uSodolophu uMcCheese, uGrimace, kunye noCaptain Crook - njengenxalenye yomkhankaso wentengiso kaMcDonaldland ka-1971 (nge Ingqondo Floss ). Ngelixa iGrimace kunye nabanye abalinganiswa bahlala befana kakhulu, iHamburglar yaqala yahluke kakhulu kwi-urchin encinci eyayithandekayo eyayineminyaka yee-80s. Ngapha koko, eyona nguqulelo yakhe yokuqala yayingaphantsi 'kobuhlobo bomntwana' nangaphezulu 'ukubiza amapolisa, akafanele ukuba abe ngaphakathi kweewadi ezingama-50 zesikolo.'
Enye yeendlela zokuthi wayeyindoda endala eyoyikisayo eneenwele ezinde, ezinombala ongwevu, imaski emnyama, kunye namazinyo angaqhelekanga, afana neempuku. Wayesakhathazeka kakhulu ngokuba iihamburger, kodwa ejonga emva kwelona McDonaldland lidala zorhwebo kukwenza uzibuze ukuba ingaba iarhente yentengiso iyabaqonda na abantu ekujoliswe kubo. Kusenokwenzeka ukuba anike abantwana amaphupha amabi kunokuba bebacela ukuba baye kumbona, kwaye akubanga thuba lide ngaphambi kokuba afumane uhlengahlengiso.
loluphi olona hlobo lubalaseleyo lwenyama yenyama
Wayekhe waba sisibane esibukhali esibizwa ngokuba 'yiLone Jogger'
Youtube Umntu wokuqala wayengenguye kuphela umntu waseHamburglar owenza abantu bangakhululeki, kwaye naxa efumene ugcino kwisigaba sakhe 'sendoda endala', abakhange bayifumane ipesenti eyi-100 kwitrayi yokuqala (nge IAtlantic ).
Emva kwendoda endala, yayisakhangeleka intle, inxibe isikipa esimhlophe ngaphezulu kweempahla ezinemigca. Kubhalwe ngaphambili yayingu 'Lone Jogger' kwinto ebonakala ngathi sisikolo esidala, iileta zentsimbi- kodwa ngoba? Naluphi na uhlobo lwesizathu lubonakala ngathi lude lwalahleka kwimbali kaMcDonald. Njengokuba ingafumani bumdaka ngakumbi, wabonisa ihempe yakhe ngokusasaza ivule i-Cape yakhe njengohlobo oluthile lwe-flasher. Kwakungekho ngo-1985 umntu eqonda ukuba mhlawumbi bamenze ukuba angaphazamisi kangako, kwaye kulapho wajika wajongana nobuso obujikeleze ubuso, ikherubhi elincinci elininzi abantu abalikhumbulayo.
Wayekade eyinxalenye ye-duo
Youtube Ngokuqinisekileyo, uyayikhumbula iHamburglar, kodwa ingaba ukhumbule ukuba wayeqhele ukuba sisiqingatha sesibini esithanda ulwaphulo-mthetho? Ngokunokwenzeka hayi, njengoko iqabane lakhe, uKapteni Crook, wanyamalala ngeminyaka yoo-1980.
Ngelixa iHamburglar yayilungiswe ngokungekho semthethweni ekubiba iihambhega, uCaptain Crook - okanye nje UKapteni , njengoko wayeqhele ukubizwa njalo- wayexakekile ekuqanduseni amacebo okuba i-Filet-O-Fish sandwiches. I-Captain yayintle kakhulu 'isekwe' kuCaptain Hook ukusuka UPeter Pan , kwaye xa ekugqibeleni wehliswayo, yayiyeyona nto iphambili malunga nokuhlengahlengisa abalinganiswa babo kunayo nantoni na eyenye.
Kodwa ukumlahla kuye kwafuneka ukuba atshintshele kwiHamburglar. Ude uKapteni anyamalale, uHamburglar wayefuna ukuthetha ngohlobo oluthile lokungabinamntu uluqondayo ... ngaphandle kukaKapteni, owayehlala engenelela xa kufuneka axelele wonke umntu ukuba kuqhubeka ntoni ngesela elingaqhelekanga. Ngaphandle komguquleli wakhe, uHamburglar kwafuneka afunde indlela yokuthetha yedwa.
yaqala nini isabhokhwe epholileyo
Wayethetha… uhlobo
Nantsi enye into encinci onokungayikhumbuli malunga neHamburglar: Ngaba uyazi ukuba wayehlala ethetha? Xa uHamburglar wayeyikherubhi, engoyiki ngokoyikiswa, wayehlala ekhwaza eyimfihlakalo, 'Phanga, phanga!' Yiloo nto wonke umntu ayikhumbulayo, kodwa eneneni wathetha okungaphezulu koko.
Olu luhlobo olubi, kuba elo lizwi zizinto zamaphupha amabi. Jonga ividiyo apha kwaye ubone. Yintengiso yango-1985 ebizwa ngokuba yi-Hamburglar Touch, kwaye yinto eyenzekayo xa iHamburglar ifumana amandla okuguqula yonke into ibe zii-hamburger ngokuphatha nje izinto, ezinje ngegunya likaKing Midas esingathanda ukuba nalo. Ngokuqinisekileyo usebenzisa igama elithi 'irobble' kakhulu, kodwa uyakhwaza kwaye uyonwabisa kwaye uyakhwaza kakhulu (ngamanye amagama!) Kwilizwi elizwakala ngathi lelika-hamster kwi-helium. Ukuya nje ukubonisa, inambuzane iza ngazo zonke iindlela.
Kukho ibali malunga nendlela awafumana ngayo imivimbo
Youtube Ukujonga nje ngokukhawuleza kwiHamburglar, kwaye kuya kuba lula ukucinga ukuba unxibe imigca emnyama nemhlophe ethe tye kuba ulikhohlakele? Ngokucacileyo, leyo yimivumbo yentolongo.
I-dunkin donuts iqanda lesonka kunye netshizi
Kuphela, abayi. Indawo ekuphela kwayo oza kuyifumana inyani kukudala, intengiso ye-retro McDonald echaza ukuba kutheni enezo mpahla zinemigca. Kuyabonakala ukuba, ekuqaleni wayenxibe mnyama, isitayile sikaJohnny Cash. Kwakungekho de wazama ukweba ezinye iihambhega zikaRonald apho intloko kaMcDonaldland yathabatha isinxibo sayo, yamsongela ngeenxa zonke, yaza yakrazuka kwimicu emhlophe ngaphantsi. Ngenxa yoko, imivimbo.
Kukho iintengiso ezindala ezibonisa ukuba imitya yakhe inamagunya akhethekileyo, kubandakanya omnye waseJapan apho utsala umgca wakhe omnyama ukuze enze intambo. Unxibe konke okumhlophe ngelixa esebenzisa umtya omnyama njengoluhlobo lwe-lasso, kwaye akaphumeleli kuzo zonke iinzame zokubamba ezinye i-burger ngaphambi kokuzibopha. Isidenge Hamburglar.
Wayethathe umhlala-phantsi ukusuka ngo-2002 ukuya ku-2015
I-Instagram Iminyaka, uHamburglar wayebaleka esiba iihamburger, ezifaka engxoweni yakhe, kwaye ejongeka emangalisiwe ngalo lonke ixesha ebanjwa. Kude kube yiyo loo nto, wanyamalala ngo-2002, ngokutsho USA Namhlanje .
yintoni i-bmt
(Kubalulekile ukuba uqaphele ukuba imihla iyinto encinci apha, kuba uMcDonald's akakaze akhuphe ingxelo echanekileyo kwinto eyenzekayo. Ingqondo Floss Uthi yena noGrimace bobabini babethathe umhlala-phantsi ngo-2003, kodwa nangayiphi na indlela, wanyamalala ngelo xesha.)
Ke, kwenzeka ntoni kwaba balinganiswa? Iingcali zentengiso zithi iHamburglar yayikhumbuza ixesha apho abantu- kunye noMcDonald's- babexhalabile ngexabiso eliphantsi nangokukhawuleza kunempilo. Ukubasusa yayililinge lokuqalisa kwakhona, kwaye xa uHamburglar wabuyiswayo ngo-2015, wafumana uhlaziyo olupheleleyo kumzamo wokugcina umnqweno kodwa wenza umlinganiswa owawunokwanela ngokwaneleyo kwisizukulwana esitsha. Ngaba iyasebenza?
IHamburglar entsha yenzelwe iMillennials
Youtube Xa uHamburglar watyhila ukuba ebephila ubomi bukatata wasedolophini ngaphambi kokufaka imivumbo yakhe kunye nemaski kwakhona kwiphulo lentengiso lika-2015, iimpendulo zaxutywa (nge CNN ). Baye bagqithisa, nabo, nabantu besithi uyaphazamisa kakhulu okanye uyathandeka. Akukho mhlaba wonke uphakathi apho, kwaye ngokutsho kukaMcDonald's malunga nokuhlengahlengiswa kwakhona (nge Inkampani ekhawulezayo ), bekukho izinto ezimbalwa kuyo.
Yayiyinxalenye yohlaziyo lomfanekiso, ibamba kancinci i-nostalgia ngelixa ibeka iMcDonald's njengenkampani ye-burger yanamhlanje, ngokwe-Marketing VP Joel Yashinsky. Ukuqhubela phambili? Ingayiyo. Ngelixa bekukho itoni yokuphendula okungafaniyo kwi-Hamburglar entsha, i-poll evela UIzebhele ifumanise ukuba uninzi luya kuvuma ukukhwela engxoweni kunye naye, kwaye ixhasa ithiyori evela UMgcini . Baqaphela ukuba le entsha, phantse-hipster Hamburglar yenzelwe ukubhenela kwiqela elineminyaka Ubuncinci kunokwenzeka ukuba uye kwaMcDonald's: i-20s kade ukuya kwi-30s yokuqala. Bakwathi iMcD's inokuba ikho kwinto ethile eyahluke kakhulu ekuthatheni umlingiswa weklasikhi.
Kukho ingxaki enkulu ngeHamburglar entsha
Youtube Kukho ingxaki enkulu ngesiqu esitsha seHamburglar, kwaye asithethi ngalaba bantu kwimidiya yoluntu abathi ukhangeleka ngathi ngumalume okhohlakeleyo awufuni ukushiya wedwa nabantwana bakho (nge Ewe! Kwi-Intanethi ).
yitshizi yenene yaseMelika
Ukuzonwabisa ngeveki ibonisa ukuba ingxaki, kulungile, uyathandeka kakhulu. Ungutata ngaphandle kotata-bod, unesitayile, uyarhwaphiliza, kwaye une-grin ekhumbuza uHan Solo ngosuku oluhle kakhulu. Ngokuqinisekileyo ayilulo uhlobo lomntu onokulindela ukumbona ehamba nge-drive thru, esenza itoni yokukhetha ubomi obuhlwempuzekileyo, emva koko azityele yedwa endleleni egodukayo. Bachaza ukuba kukho into engeyiyo eyenzekayo apha: nabani na omamela intengiso aze atye i-burger okanye ezimbini ezivela eMcDonald's yonke imihla ngokuqinisekileyo akazukuphela ekhangeleka ngathi uyindoda, kwaye iyalahlekisa kancinci. Ngaba sisikhalazo esisemthethweni? Asiqinisekanga, kodwa iphakamisa umbuzo onomdla: Ngaba ukutya ngokukhawuleza kwemascots kungabonakalisa ngokunyanisekileyo okwenziwa kukutya kwabo? Ukuba kunjalo, iHamburglar kufuneka ibe semgceni wolunye uguquko kungekudala.
Uluvo luphela alunangqondo
Youtube Xa usengumntwana, awuyi kubuza umlingo. Yiloo nto ebangela ukuba ubuntwana bube bukhulu kangaka, emva kwayo yonke loo nto, masonakalise ubuntwana. Njengoko Ixesha ibonisa, akukho nto malunga neHamburglar engenangqondo.
Phezulu, ngokuqinisekileyo. Uthanda iihamburger, ngoko ke uyeba. Kodwa jonga ngale ndlela: Isivumelwano sikaMcDonald sonke kukuba zikhawuleza kwaye ziyafikeleleka, ke kutheni efuna ukubeba kunjalo?
Kwaye kunye neeburger zilungile kuphela ngexesha elifutshane elimangalisayo. Zonke ezo burger azibayo azizukulunga ngexesha aza kuzitya ngalo- kwaye zingaphi ezo mfana angazityayo, phofu? Ukwawafaka engxoweni kwaye wawasa kwindawo yakhe yokufihla iHamburglar, ke makhe sijonge ukuba uzakufumana ntoni xa efika- kubanda, kuyabanda, kukutyumza Burger. Yuck. Ke, kutheni esenza njalo? Kuba uyakwazi? Ukwenza isiphithiphithi esincinci? Kuba akanayo enye into eqhubekayo? Nokuba yeyiphi inkuthazo, eneneni ayinangqondo.
