Akunakwenzeka ukuba utye nje kube kanye, zimbini, nokuba zintathu iiDoritos. Zama ngangokunokwenzeka, ngaphambi kokuba wazi ukuba isandla sakho sifikelele engxoweni kaninzi, ubuncinci sele buhambile, kwaye ubhontsi wakho kunye nomnwe wokuqala ubotshiwe kuloo uthuli lweorenji. Akukho ndlela unokuze uzenze ngathi ubungakhange utye nje ii-chips ezinencasa ye-nacho - amanani akho amdaka asele efile (leyo ngokuqinisekileyo kuya kufuneka uyikhothe icocekile kuba ukuhlamba izandla kuya kuba yinkcitho embi ).
Kodwa nangona uthanda ukutya ezi chips, nokuba yiRock epholileyo, iCheese Ephakamileyo, okanye iSalsa Verde, ngekhe wazi konke okungako malunga nokutya okuthandayo. Ke thatha iizandla - ulumke ungafumani itshizi enomgubo kuyo yonke ikhibhodi-kwaye ufumane zonke izinto ezincinci ezaziwayo malunga neDoritos ongazange wazi ukuba kufuneka uyazi.
Banomlutha, njengoko kungqinwa yisayensi
I-Instagram Olo luvo ulufumanayo ngelixa usitya iDoritos, ngokungathi ngekhe uyeke de ibhegi ingenanto? Ayinguwe wedwa. Bazikhobokisa ngokuqinisekileyo, kwaye sinenzululwazi yokuzixhasa. Ushishino ngaphakathi waqhekeza iinyani kwincwadi yesayensi yezokutya uSteven Witherly, Kutheni abantu bathanda ukutya okungenamsoco , Ukufumanisa ukuba yintoni le esigcina sibuyele ngaphezulu.
ngempazamo ndatya isonka esingunda
Le powdidi ye-cheesy inoxanduva lokufumana iziyobisi ezininzi. Ayisiyiyo kuphela iswekile eninzi, ityuwa (zombini ezi 'zinto zinkulu zokuzonwabisa'), kunye ne-umami tastants (hello MSG!) - zonke ezithandwa ziincasa zethu - ikwaqulathe iiasidi, ezibangela ukukhutshwa kwamathe kunye ne-trigger. umnqweno wokutya. Ngamanye amagama, ziyinyani imanzisa amanzi .
Amanye amacandelo ukuba hook kuthi:
Amafutha. Ingqondo yethu iyawathanda amanqatha, kwaye iDoritos iqulethe iipesenti ezingama-50 zeekhalori ezityebileyo, ezenzeka njengeyona ndawo ifanelekileyo.
Umgangatho 'ongekho ngqo.' Ngenxa ye-chip's 'iprofayili yevumba elintsonkothileyo' awukwazi ukukhetha enye incasa, oko kuthetha ukuba ungatya ngaphezulu ngaphandle kokudinwa yimvakalelo.
Isitshizi. Ngaphandle nje kokuba mnandi, itshizi iqulethe iproteni ye-casein. Xa yokwetyisa ejika ibe yimixube efana ne-morphine ebizwa ngokuba ziicasomorphins. Injalo loo ... morphine, njengechiza.
Kwaye loo mnwe-lickin 'ukungcola okuhle osele nako? Yonke into ithi, 'Izinto ezikuminwe yakho ziphindwe ka-5-6 ukuphinda kugxilwe' kunaleyo ikwiichips. Ukuyikhotha kuya kuyenza ukuba ufuna ukuntywila ungene kuyo.
Baye (mhlawumbi) baqulunqwa kwiDisneyland
I-Instagram Kukho iingcamango ezimbini xa kuziwa ekuvelweni kweDoritos - ibali elinye liqala ukuba baqale kwiDisneyland; omnye unika ikhredithi ku-Archibald West, isigqeba sentengiso seFrito-Lay. Kodwa kuyacaca ukuba noFrito-Lay akayazi inyani. 'NGAPHAKATHIAndinanto kwiirekhodi zethu okanye koovimba abagcina ubungqina ... kunzima kuthi namhlanje ukuba siyazi ukuba iphefumlelwe phi kwaye ayivelanga phi. Asinatyala mntu ngokwenza imveliso yethu, utshilo umphathi wezonxibelelwano noluntu uJoan Cetera Iposi likaHuffington .
Ngokubhekisele kwi I-Disneyland Inguqulelo ... Kwakudala, iDisneyland yaseFrontierland yayisekhaya kwindawo yokutyela yaseMexico yaseFrito-Lay, eCasa de Fritos. Ngenye imini eyothusayo, umthengisi ovela eAlex Foods, umzi-mveliso we-tortilla owayebonelela ngendawo yokutyela, waqaphela ukuba abapheki baphosa iitortilla ezingasasebenziyo, endaweni yoko bacebisa ioyile ukuba batye okutyayo. Ewe, babethwa kakhulu ngabantu abadla isidlo, kwaye i-snack ye-iconic yayizelwe ngokungafanelekanga- nangona okwangoku uFrito-Lay wayengazi malunga nophuhliso.
I-dunkin donuts iqanda lesosi kunye ne-cheese croissant
Ekugqibeleni, iArch West yatyelela iCasa de Fritos kwaye yangcamla iiDoritos, eziguqulela 'kwizinto ezincinci zegolide.' Inye incasa nje kwaphela, kwaye ngoko nangoko waqala imveliso ngo-1964 - baya kwilizwe liphela ngo-1966. Kwathatha nje iminyaka embalwa ukuba abantu badikwe ziichips ezingenanto, kodwa ngo-1968 kongezwa isinongo setaco. I-classic nacho cheese flavour esaziyo sonke kwaye siyayithanda ayikhange iqale kude kube ngo-1974 .
Kodwa kuthekani ngeArch West?
Ithiyori yesibini: Umphathi wentengiso weFrito-Lay uArch West wasungula iDoritos.
Eli bali liya kuthi ngo-1964, ngelixa babesekhefini losapho kuMazantsi eKalifornia, eNtshona kwenzeka ngakwindlela esecaleni kwendlela eyayithengisa iingxowa ezinamafutha eetafile eziswiti. Wayeyazi ukuba ukhubekile kwinto ekhethekileyo, kwaye kwangoko wayibeka into yokuba unxantathu onqabileyo unxibe inkampani yakhe, esithi bazakusebenza ngokugqibeleleyo kwezinye iimveliso zenkampani- iitapile ezincinci zeLay kunye neetshipsi zeFritos zengqolowa.
Nokuba iArch West iyenzile i-Doritos okanye hayi, wayenyanisekile kwiichips. Ngokwakhe yokungcwaba , wabadla ubomi bakhe bonke, waze wathunyelwa neencasa ezintsha zokungcamla kuvavanyo ixesha elide emva kokuthatha umhlala-phantsi (kuyacaca ukuba wakhafula isampulu yakhe yeLate Night All Night Cheeseburger). Kwaye ekugqibeleni, iNtshona, eyasweleka ngo-2011, yanikwa ukuthunyelwa okokugqibela ukuba kuphela ngumthandi wokwenene waseDoritos angayixabisa. 'Siphosa iichips zeDoritos ngaphambi kokuba zibeke ukungcola ngaphezulu komchamo,' yatsho intombi yakhe. 'Uya kuyithanda.'
Ngaba bayangcamla ngokufanayo ngaphandle komgubo?
I-Instagram Enkosi kwi-intanethi kunye nokukwazi kwayo ukusasaza ulwazi kude kwaye kubanzi ngesantya esiphezulu-nokuba siyinyani okanye akunjalo-sinokufumana uninzi lokuva kuluhlu lonke lwezihloko, kwaye iDoritos ayixolelwanga.
Njalo sihlala sibona ibango lijikeleza ukuba umgubo kwiDoritos awunanto yakwenza nencasa - ikhona kuphela njengenxalenye yamava 'eDoritos.' Kukho yonke Umtya weReddit uzinikele kwesi sifundo. Umsonto unamagqabantshintshi angama-2 000, uninzi lweeRedditors zikhalela la mava 'amdaka eDoritos,' kwaye zicela iichips ezingaphantsi komgubo. Kodwa ayizukwenzeka nangaliphi na ixesha kungekudala, kuba uthuli oluhlaziyayo eneneni lunento yokwenza nencasa. Waffles emini emaqanda Ndifikelele kuFrito-Lay ngalo mbandela kwaye ndafumana le ngxelo ilandelayo, bephikisa ubuqhetseba: 'Isinongo esisongeza kwiichips zethu sisetyenziselwa incasa kuphela. Ayenzelwanga ukudala intsalela eminweni kodwa ngokuqinisekileyo inokuba yinxalenye yamava okutya! '
Impikiswano malunga 'nenenekazi' eDoritos
I-Instagram I-Doritos yazifumana isembindini wempikiswano xa u-Indra Nooyi, umphathi we-PepsiCo. (Inkampani yomzali kaFrito Lay), yenze amagqabantshintshi ngexesha le- Freakomonics podcast . Xa ebuzwa ngomahluko kwindlela amadoda nabafazi abazitya ngayo iichips, waphendula uNooyi, '... uninzi lwabafana abancinci batya iichips, bayazithanda iiDoritos zabo, kwaye bayayikhotha iminwe yabo ngovuyo olukhulu ... Abafazi bayakuthanda ukwenza okufanayo, kodwa abenzi. Abathandi ukugoba kakhulu eluntwini. Kwaye abayikhothi iminwe yabo ngokukhululekileyo kwaye abayithandi ukugalela amaqhekeza amancinci kunye nencasa emlonyeni wabo. ' Uqhubeke wathi, 'Ayisiyondoda nanjengomfazi njengokuba' kukho amashwamshwam okutya amancinci anokuyilwa kwaye ahlanganiswe ngokwahlukileyo? ' Kwaye, sijonge kuyo, kwaye silungiselela ukumilisela iqela labo kungekudala. Kubafazi, isonka esisezantsi, iprofayile enambitheka ngokupheleleyo, ayinalo ncasa engako eminweni, kwaye ungayifaka njani engxoweni? '
Ewe, ewe, ithumele i Kwi-Intanethi kwi-tizzy, echaza 'i-lady-friendly' iDoritos kwaye ibiza uFrito-Lay ukuba acinge kwakhona ngolu luvo ngesini. I-PepsiCo., Ukwenza ulawulo lomonakalo kancinci, ngokukhawuleza icacisiwe , 'Ukuxelwa kwimveliso ethile yeDoritos yabathengi ababhinqileyo akuchananga. Sele sineeDoritos zabafazi- babizwa ngokuba ziiDoritos, kwaye bayonwatyiswa zizigidi zabantu mihla le. ' Ngoku yingxelo esinokuyifumana ngasemva.
Baxhasa uluntu lwe-LGBT
I-Instagram Ngo-2015, uDoritos wabambisana ne-It Fets Better Project ukuqalisa i- iphulo kunye nemveliso yayo eqaqambileyo okwangoku - Ikratshi eliphefumlelweyo iDoritos Rainbows ekubhiyozeleni i-lesbian, gay, bisexual and transgender (LGBT) yoluntu. Iphulo, kunye Umgca wethegi 'Akukho nto inesibindi ngaphandle kokuba nguwe' ulutsha oluxhaswayo lwe-LGBT ngeminikelo eyi- $ 10 yokutshintshela ingxowa yeetshipsi ezinqunyelwe umnyama.
URam Krishnan, igosa eliyintloko lentengiso likaFrito-Lay, ucacisile, 'Amaxesha ngamaxesha, abathengi bethu basibonisile, akukho nto inesibindi njengokunyaniseka kuwe kwaye uphile ubomi ngokuzeleyo. Ngeetshiphusi zeDoritos Rainbows, sizisa amava emveliso ngokupheleleyo kubathengi bethu ukubonisa ukuzibophelela kwethu kumalungelo alinganayo kuluntu lwe-LGBT kwaye sibhiyozele ubuntu ngaphandle kokukhetha. '
Ithemba leDoritos Rainbows, lithe lafumana iProjekthi eNgconoUBrett Peters, 'kukhuthaza uluntu lwe-LGBT kunye namahlakani alo ukuba aqhubeke nomlo kwaye abamkele ukuba bangobani ngokuphila ubomi obuhle be- # BoldandBetter.'
Bayibetha i-BIG ngentsebenziswano yabo yeTaco Bell
I-Instagram Akukho mntu wayenokuxela kwangaphambili impumelelo yeDoritos Locos Taco, ngoku ekubhekiswa kuyo njengokutya okukhawulezayo okuphumeleleyo ezintsha Lonke ixesha. Ukuqaliswa kwayo ngo-2012 'yayikukuqaliswa okukhulu kwimbali yeTaco Bell,' ngokwe kwi-CEO uGreg Creed, kwaye iyamangalisa 500 yezigidi Zathengiswa kwiinyanga ezili-14 zokuqala. Ewe zingaphezulu kwesigidi esinye seetacos ngosuku. Ngo-2013, babewelile i-1 yezigidigidi zeedola ukuthengisa uphawu.
Ukwazi oko sikwaziyo ngoku, ayinakulinganiswa ukucinga ukuba imveliso yokusebenzisana kunye noFrito-Lay phantse ibingekho, kodwa imiba enencasa kunye nokuthungwa kugcina i-taco kuphuhliso iminyaka emininzi. Umbono uvakala ulula, kodwa kuya kufuneka uhambise kumacala amabini: iklasikhi UTaco Bell incasa kunye namava ahlukileyo eDoritos, 'umphuhlisi wemveliso yeTaco Bell uSteven Gomez utshilo. 'Ngokungafaniyo ne-tortilla chip, iigobolondo zetaco azikwazi ukwaphuka, kwaye kufuneka zibambe ngokufanelekileyo izithako ze-taco.' Ekugqibeleni bayifumene-yenza loo nto kakhulu kunene- kwaye enye yimbali.
Banekhonkco kwi 'American Hustle'
I-Instagram Njengokuba sifuna ubungqina obungakumbi bokuba uJennifer Lawrence unje ngathi, nantsi:
Ixabiso elifanelekileyo lomfana fieri
Sifunde ukuba inkwenkwezi ngumntu othanda ukutya okungekho mpilweni xa etyhila amashwamshwam awathandayo into evanithi ngokuthambile . 'I-Cool Ranch Doritos yintombazana yam. Kudala ndizama ukuzilumla kwiRock Ranch ukuya kwiPyate's Booty kodwa ayenzi ngobuqhetseba, 'wavuma. Kodwa ukuba amashwamshwam akhetha ukuba angabuyiseki ngokwaneleyo, kuninzi.
Nokuba uJennifer Lawrence ukhuselekile kwiminwe yaseDoritos-nokuba sele kusetiwe kwaye kunxitywe iimpahla. Ngelixa uthwebula Uzamo lasemelika , U-Lawrence wayenxibe ilokhwe ekufuneka umlinganiswa wakhe aphalaze kuyo i-champagne, nto leyo eyamenza umyili wempahla uMichael Wilkinson ukuba enze iikopi ezininzi zengubo. I-champagne ibonakalise ukuba ayisiyiyo imbambano nangona kunjalo - yayiluthuli oluhlala lukhona eDoritos olwalunxibe. uhlazekile , '... UJennifer Lawrence uyintokazi ... masithi ... inenekazi elincinci nelinomdla, kwaye akachasananga nokutya iiDoritos kunye nokutya okutyayo kwindawo yokunxiba. Ke sonwabile kuba sinesibini [i-backups]. ' Siyayifumana, JLaw.
Babenqatshelwe sisikolo
I-Instagram Iichips eziza nesilumkiso mhlawumbi azikho sezandleni zabantwana, kodwa kulapho kanye ingxowa yeDoritos Roulette yaphela khona, kwaye iziphumo yithi .
I-Doritos Roulette iqulethe enye kwiitshipsi ezintandathu, ngokwe kuFrito-Lay VP-uMlawuli oPhezulu weNtengiso uJeff Klein, 'nyibilika-ubuso bakho' bushushu. Sithetha 78,000 kwi-Scoville Heat Scale (i-jalapeño ingena kwiiyunithi ezingama-2 500 ukuya kuma-5,000). Zonke ezinye iichips ezingxoweni ziyiNacho Cheese yakudala, kodwa zonke ziyafana, kulapho izinto ziguquka zibe ngumdlalo weRoulette yaseRussia.
Nangona ibhegi ilumkisa 'Ezinye zeetshipsi zineziqholo ezomeleleyo!' omnye oneminyaka eli-14 ubudala e-UK akazange atyhafe kwaye wagqiba kwelokuba alinge ikamva. Emva kokhetho olunethamsanqa, IBhet Laybourn ekugqibeleni ulume kwisitya esiqholiweyo. Ndiqale ukuphinda ndiphinde ndabaleka ndaya kwindlu yangasese kwaye bendigula. Ndineemagi ezine zobisi kwaye umqala wam awukayeki ukutshisa. Bendingakwazi ukuphefumla kakuhle kwaye bendicinga ukuba ndizokufa, utshilo. U-Laybourn, isifo sesifuba, uqhubeke wathi, 'Ndandihlala ndicinga ukuba xa kukhokelela kuhlaselo lwesifuba ngokupheleleyo ndingafa.' Malunga neveki kamva, wahlaselwa sisifo sombefu esikolweni, kwaye wayekholelwa ukuba sinxibelelene neDoritos eshushu. Uloyiko lwanyanzela isikolo sakhe ukuba sivalwe iichips, sisithi, 'Banokubangela uxinzelelo, ngakumbi kwabo baneemvakalelo, ukungezwani nezinto ezithile okanye iingxaki zokuphefumla.'
