Akukho bantu baninzi baseleyo eMelika abangakhange baqhubeke nomda. Kunzima ukukholelwa ukuba bekukho ixesha lokuba ukutya kwaseMexico e-US bekungaqhelekanga njengokutya kwase-Ethiopia namhlanje. Uthanda ungathandi, ungabulela uTaco Bell ngokuthatha ukutya 'okungaqhelekanga' kwaye ukusasaze kwi-drive-thrus yaseMelika. (Okanye ubuncinci ubulele iTaco Bell ngokukhulisa ukutya okufana nohlanga kunye namagama anesiSpanish.) Kodwa ngaphambi kokuba ulahle ubomi bakho obugcinelwe Wot Bell kwaye uzame ukwenza iTopiya i-Mexican entsha, kufuneka uqonde ukuba yintoni i-Taco Bell kwaye ifike njani kule ndawo ikuyo namhlanje.
Intsimbi eTaco Bell
Ngexesha lenkulungwane ye-19, uHenry Wadsworth Longfellow wabhala 'Iintsimbi zeSan Blas,' umbongo malunga nedolophu ekuNxweme lwePasifiki eMexico. zange ndakhe ndaya edolophini . Akazange a tyelele, kodwa nantoni na. Iintsimbi zidume ngokujikeleza umhlaba. Kodwa ungakhathazeki ngayo yonke loo nto - iintsimbi zokwenyani azinanto yakwenza neTaco Bell. Kuphela ngumsunguli Ifani . UGlen Bell wavula iBell's Drive-in kunye noTaco Tia ngo-1954. 'UTia' yiSpanish 'kumakazi,' kodwa uBell mhlawumbi wayengayazi loo nto. Yena ekujoliswe kubo baseCaucasus kunye nokutya kwakhe okungaqhelekanga. Emva kokuthengisa i-Tia (indawo yokutyela, hayi umakazi wakhe) kumaqabane akhe, wavula i-Taco Bell yakhe yokuqala ngo-1962. Yiminyaka emibini kuphela emveni koko wanika ilungelo lokuthengisa ilungelo lokuvula ilungelo lakhe lokuqala ukuvula isebe kwaza kwazalwa ikhonkco. Khawufane ucinge - ngemitshato eyahlukeneyo eyahlukeneyo apha endleleni, ibinokuba nguTaco Knippelberg.
UTaco Bell akaphumelelanga eMexico
Kanye nje ngokudibanisa inja eshushu kunye ne-veal cutlet iyabhidisa amaJamani, abantu baseMexico babengazi ukuba benze ntoni ngoTaco Bell. I-Taco Bell yaqala ukungena kwimarike yaseMexico kwii-90s zokuqala kwaye yasilela ngokumangalisayo. Ingxaki sisichazi magama. Abantu baseMexico bebesitya iigobolondo zokutya ezisekwe kumbona ze Iminyaka engama-5 000 . Kuyo yonke imini nobusuku, ii-taquerias zikhawuleza zisebenze ii-tacos, ezihlala zi-tortillas zombona ezizaliswe naluphi na uhlobo lwenyama Kwaye ndadibana nesalsa. Akuvakali nto njengeTaco Bell.
Uomaha steaks uyithathaphi inyama yakhe
UTaco Bell ubize ii-tacos zayo uyayichaza , 'ukudibanisa amagama' taco 'kunye' netostada. ' KumaMexico, yitostada esongiweyo, kwaye akukho mntu uyifunayo. UTaco Bell wazama imakethi yaseMexico kwakhona ngasekupheleni kweminyaka yama-2000 kwaye wayenza iminyaka emithathu ngaphambi kokuvala iingcango kunye nokwenza umda.
Ndifuna igqwetha
Kuzo zonke izivakalisi zentengiso u-Taco Bell uzame, akukho nto inokuphakamisa inja encinci ecela iTaco Bell ngeSpanish. I-Chihuahua yenze uvakalelo kulo lonke elaseMelika, kwaye yakhokelela kwiminxeba yeenkwenkwana ezivela Amatshantliziyo eLatino . (Kwaye iSpanish ayisiyiyo ngqo uguqulelo, kodwa esi yindawo yokutya, hayi isifundo saseSpain.) Nokuba ithini na, iTaco Bell kufuneka ibulele iinkwenkwezi zayo eziza kuba nethamsanqa kubafana abeza nombono wenja. Kodwa endaweni yoko, uTaco Bell weba umbono.
UJoseph Shields kunye noThomas Rinks beza nomlinganiswa obizwa ngokuba Ingqondo yengqondo Chihuahua , inja encinci engenakubuya umva kuwo nawuphi na umceli mngeni. Abaphathi beTaco Bell banomdla kwinja kwaye baya esi sibini malunga nomkhankaso wentengiso usebenzisa umlinganiswa. Kodwa abaphathi badlulise ukusebenzisa i-chihuahua njengeyona nto kugxilwe kuyo kwiphulo lokuthengisa. Endaweni yoko, bahamba ne ... chihuahua. Ngokwendalo, iiShields kunye neeRinks zamangalela kwaye zaqala ukunikezelwa ngaphezulu kwe- $ 30 yezigidi ngowama-2003. Ewe uTaco Bell wasibhenela esi sigwebo kwathabatha iminyaka ukuthatha isigqibo, kodwa ekugqibeleni ijaji yagweba. Kwaye uTaco Bell bekungafanelekanga ukuba abhenele kuba isigqibo sokugqibela sasikhona isigwebo se-42 yezigidi yokukhulula isimilo sechihuahua.
I-Taco Bell 'hamburger'
I-Bacon yayingesiyo okokuqala uTaco Bell ezama ' cinga ngaphandle kwebhan . ' Ngapha koko, babecinga kakhulu ngaphandle kwebhinki kangangokuba babeka yonke into ngaphakathi ebhokisini. Ngama-1970, i-Taco Bell yazisa iBell Beefer- ngokusisiseko iJoe ethobekileyo. Ngokungafaniyo ne-bacon concoction yee-1990s, iBell Beefer yayingeyonto imbi. Ifumana uthando oluninzi ngaphakathi iphepha lamaphupha Kwaye ine Isibongozo sikaFacebook ekubuyeni kwayo. UTaco Bell wayeka ukuthwala iBell Beefer kwii-1980s njengemenyu egxile kwizinto zemveli zeTex-Mex. Ngokuqinisekileyo ayizange incede ukuba ibikuphela kwento kwimenyu eza nge-bun, ngelixa yonke enye into yayi-task-multi; Iigobolondo ezithambileyo nezilukhuni zazifumaneka kwizitya ezininzi.
Iphi inyama yenkomo?
Mhlawumbi iiyure ezimnyama zikaTaco Bell zafika ngo-2011 xa iMontgomery, eAlabama, ifemu yezomthetho yamangalela ibango lokuba ipapashwe 'ukuzaliswa kwenyama ye-taco' kuphela Iipesenti ezingama-35 zenyama yenkomo . UTaco Bell uphume ejinga kwaye wakhupha ingxelo ebhengeza ukuba baqala ngepesenti ye-100 yeenkomo ezihloliweyo ze-USDA. Kodwa umonakalo wenziwe. Ukuthengisa kwivenkile efanayo kwehle iipesenti ezi-5 kwikota emva kokuqhekeka kweendaba. Inye kuphela indlela yokuphuma; I-Taco Bell kwafuneka ityhile yonke into ekugcwaliseni kwayo inyama.
Emva kokuphela kwetyala, iTaco Bell yeza icocekile kwaye yabhengeza ukuzaliswa kwenyama yayo taco Iipesenti ezingama-88 zenyama yenkomo . Ukuba oko kubonakala kuncinci, mhlawumbi kungenxa yokuba ngu isezantsi kancinci. Kunye neziqholo namanzi, iTaco Bell isebenzisa i-oats kunye nesitatshi sengqolowa ukugcwalisa inyama yenkomo kancinci. Ayisiyiipesenti ezingama-35, kodwa ukuba ne-oats kubonakala ngathi kuyinto. Ngaphambi kokuba uphume, akukho nto kumxube ngaphandle kwesiqhelo . I-Taco Bell ifana nje yonke enye indawo yokutya okukhawulezayo .
yintoni inyama ye-hamburger kaMcdonald eyenziwe ngayo
UTaco Bell ubeke i-bacon kwii-tacos
Ngasekupheleni kweminyaka yama-1990, ukutya okungaqhelekanga kwahlasela iMelika: ukubiza into 'ngokugqithileyo.' Wonke umntu uyenzile, kwaye ngenxa yesizathu esithile, 'ukugqithisa' yayiligama lekhowudi kushishino lokutya okukhawulezayo lwebhekoni. I-bacon kubonakala ngathi yayiyinto engekhoyo kuyo yonke into kwaye ivenkile nganye yayiqhwaba i-bacon kwinto ethile. Nkqu Intengiso yaseBoston bangene kwisenzo ngokuhlawula intloko ethetha ukuba baphose izinto zabo zebhekoni. Ewe, ukuba ucinga ukuba i-Taco Bell ihleli ngaphandle kokuba abantu babeka i-bacon apho yayingeyoyakho, uphosakele kakhulu.
Ngenisa i Izinto zemenyu yeSizzlin 'Bacon . I-bacon cheeseburger burrito, i-taco ye-BLT, kunye ne-burrito yenkukhu yenkukhu zonke zaqhutywa ngo-1995. Ukuba ucinga i-bacon kwi-taco yeyona nto ingumxube ungakholelekiyo, uchanekile. Abantu bathambekele ekutyekiseni umbongo kwizinto ezivela kwixesha elidlulileyo, kodwa kukho izinto ebomini ongenakuzicekisa kwaye eyam kuphela kunye ne-BLT taco-egqitywe ngo-Matshi 1996-isandinika ukungakhathali ndicinga nje ngayo.
Isidlo sesine
UTaco Bell ekugqibeleni wamkela okucacileyo kwaye wabhengeza into eyaziwayo ngayo; isidlo sangokuhlwa ebusuku. Umgangatho osemva kwebar waseMexico ubhengeze ixesha elitsha lokutya, phakathi kobusuku kunye nesidlo sakusasa, kwaye ngokufanelekileyo ushiye indawo onokuthi uyeke emva kokushiya ibha. Nantsi into, kukho inyani kwisidlo sesine. Abantu baseMpuma Yurophu bahlala betya i- isidlo sakusasa sesibini , kwaye i-United Kingdom inexesha elaziwayo leti, ekwabonisa neesendwitshi zokukhanya.
Ekugqibeleni uTaco Bell walishiya iphulo lesine lesidlo. Kutheni ubuza? Ewe, kuba iyafana iindawo ezinxilisayo kwiindawo zabo zokutyela; nkqu nezo, njengoCharlie Sheen, ophethe Ingwe yeGazi . Impendulo kaCharlie Sheen yahleka ividiyo yotyelelo lwakhe olunxilileyo, esithi, 'Uya phi enye xa usenziwa isando?' Kanjalo. Yinto enye ukujonga nje kwelinye icala kwaye uphile ngenzuzo yokuhlala uvulekile kude kube ngu-3 kusasa ukondla abantu abanxilileyo, kodwa yenye into yokucela abantu ukuba beze eTaco Bell xa benxilile.
59/79/99 yenze iTaco Bell ukuba yintoni
Kwakukho ixesha apho iTaco Bell ingazange ilawule umhlaba okhawulezayo wokutya. Ijongane nokhuphiswano oluvela ku-Del Taco, kwaye kwakusekho indawo yokufunda yokufunda onke loo magama aphesheya. Emva koko, ngequbuliso, iTaco Bell yaqhuma kwilizwe liphela, ngokungaqhelekanga. Ngo-1990, uTaco Bell wazisa imenyu entsha. Uninzi lweemenyu zalo lwalubekwe amaxabiso amathathu: iisenti ezingama-59, iisenti ezingama-79 kunye neesenti ezingama-99. Ngesiquphe, wonke umfundi ophukileyo wasekholejini unokufumana into kwindawo nganye yexabiso kunye nesoda encinci (enokuzaliswa simahla) malunga ne- $ 3.12 kwaye usenemali eshiyekileyo yeebhiya. (Ndithembe, yayiyiminyaka yam emine yokutya ekholejini.) Kodwa yayingengomntwana wasekholejini kuphela ongena kulondolozo. Uninzi lwabantu lwenzile, kwaye uTaco Bell wabona Iipesenti ezili-10 ukuya kwezi-15 zentengiso ziyenyuka Kuzo zonke iivenkile, kukhule ngama-25 eepesenti kunyaka wokuqala wamaxabiso asezantsi kuphela. Amaxabiso asezantsi ayesebenza, kwaye iTaco Bell yenze ubukhosi.
Ukudiliza uMntu
Ukubekwa kwemveliso kwiimuvi nakwiinkqubo zikamabonwakude kuyinto yendalo kule mihla; inokuthi icace okomkhenkce njengeSpook Hill Pale Ale evela eRed Cypress Brewery okanye ikubethe ngaphezulu kwentloko Ukudiliza uMntu . Ngo-1993, uTaco Bell wagqiba indlela yakhe kwiskripthi sikaSylvester Stallone ... ahem ... Ukudiliza uMntu . Kwifilimu yexesha elizayo, uTaco Bell waphumelela 'iimfazwe zokuthengisa amalungelo' zango-2030 kwaye zonke iivenkile zokutyela zaba yiTaco Bells. Isithethi seNkampani uJanis Smith ucacisile, 'Ubume babathengi bethu abaqhelekileyo (abesilisa abayi-18-34) bahambelana nabaphulaphuli babo.' Nantsi into: I-Taco Bell in Ukudiliza uMntu yayiyindawo yokutyela ephezulu, kwaye sonke siyazi ukuba iTaco Bell ayisiyiyo. (Kuyazama, nangona kunjalo.) Kodwa ekugqibeleni, nokuba yenze njani ukuba uTaco Bell ajongeke, uPepsiCo, inkampani yabazali yeTaco Bell, wayifumana into awayeyifuna: uphawu lwaluphandle. Ewe kunjalo, kuphela kwiindawo apho iTaco Bell yaziwa khona; iYurophu isike kakuhle ihlela ngaphakathi ukuhlela kwi UStallone uthi 'Pizza Hut.' (Unga anditsho !)
ukusikwa okungafaniyo kwe-steak
Umfazi kaBell akathethi isiJamani
UJohn Galardi wayedinga umsebenzi. Uhambile esuka eMissouri waya elunxwemeni laseCalifornia ukuze afumane ubomi obutsha, kwaye emva kweentsuku ezintathu engenamvuzo wakhathazeka. Utsale kwiTaco Tia yaseGlen Bell kunye ucele umsebenzi . UBell wabona umntwana njengomntu ohamba-hamba kwaye wamqesha kwangoko. UGalardi wafunda lukhulu kwiBell kwaye wabona ukuyilwa kunye nokukhula kweTaco Bell. Oko kuye kwamkhuthaza ukuba azame eyakhe indawo yokutyela. Ugqibe kwelokuba agxile kwimali yendabuko yaseMelika, kwaye yintoni enye eyaseMelika kunezinja ezishushu? Ke wazinza kwigama laseMelika: UDer Weinerschnitzel. Yima, yintoni?
Ngokucacileyo ayisiyiyo eyaseMelika kakhulu, ke bayitshintsha ngokulahla 'iDer' kwaye bayibiza ngokuba yiWienerschnitzel. Zisekhona kulo lonke elaseNtshona . Kodwa uyayazi into abangenayo? I-Wienerschnitzel. Njengoko uyazi, i-wienerschnitzel sisitya saseJamani apho i-veal yesonka i-pan-fried kancinci. Ke kutheni iivenkile zokutyela zeWienerschnitzel zingaphathi nayiphi na i-wienerschnitzel? UGalardi akazange ayithiye loo ndawo. Wahlala ngokusondeleyo noGlen Bell, kwaye yayingumfazi kaBell ngubani yeza negama . Uskene incwadi yokupheka, afumane iresiphi ye-wienerschnitzel, kwaye acebise igama. 'Yayiligama elisisidenge,' wavuma uGalardi ngo-2012. Akufuneki ukuba, ukuba indawo yokutyela ikhe yavula indawo eJamani iya kuba nabathengi abaninzi abadidekileyo.
