Unxweme lwaseNtshona (kunye neTexas) abantu banento encinci engenziwa lilizwe lonke Kwi-n-Out Burger . Abantu baseMidwest bayancuma ngokufihlakeleyo, besazi ukuba banendawo encinci yokutyela ngokwabo. I-Culver yenze amathambo abo akhonza i-burger entsha, i-custards eyoyikekayo, kunye nohlobo loncumo olunobuhlobo onokucinga ukuba unokufumana kwiChick-fil-A kuphela. Kodwa imfihlo ye-burger eyoyikekayo yokudibanisa ayisiyonto nje yaseMidwest kuphela - iiCulver's ukwandisa kulo lonke ilizwe (kodwa hayi eCalifornia, thatha loo In-n-Out!).
Ukuba ucinga ukuba i-In-n-Out thelekisa inesibindi, ayisiyiyo. Abantu bathanda iCulver's nge-gusto eninzi njengetyathanga elithandekayo laseCalifornia. Ukuba kukho uCulver kufutshane nawe, ukulo mdlalo; ukuba akukho, uya nqwenela ukuba bekukho enye. Kuqhubeka ntoni ngeCulver's kwaye bahamba njani ukusuka kwivenkile enye eWisconsin ukuya kolona lukhula ngokukhawuleza, kwaye luthandwa kakhulu, lusebenza ngokukhawuleza amalungu? Thatha gander kwinto eyenzekayo ngeCulver's.
I-Butterburger ayithethi ukuba ucinga ntoni
ICulver's Igama elithandekayo elithi 'Butterburger' lizoba kwimifanekiso ye-burger enencasa kunye nepat yebhotolo eqengqelekayo kuyo njenge-steaz snazzy kwindawo edibeneyo ephezulu. Ewe, ayisiyiyo kwaphela le nto. Igama le-butterburger livela kwi- unodoli webhotolo kwisithsaba sebhin, ukuyinika i-toasty, buttery flavour. Ukuhamba nosapho luziva, bakhupha ibhotolo yabo kwiAlcam Creamery, usasazo olusekwe eWisconsin olusasaza ubisi.
I-chipotle icauliflower irayisi iresiphi
Ukuba elo gama likukhohlisile, ayinguwe wedwa; kodwa ikakhulu kungenxa yokuba igama ligama elingalunganga. Pha ngu Ibhotolo yebhotolo- kwaye yinto yaseWisconsin. Uqikelelo olona luhle kukuba ngeenxa zonke Ngo-1936 IiHamburger zeKoll zivulwe eGreen Bay zikhonza ibhotolo yebhotolo kwi-burger nganye. Ke ngaphandle kokuba i-butter burger iyinto, kwaye i-Culver isuka eWisconsin apho kukho i-burger yebhotolo, i-Butterburger evela kwi-Culver ayisiyiyo 'ibhotolo yebhotolo.'
Iqale nge-A & W
Youtube Awunakutsho ukuba uGeorge noRuth Culver bebengengabo abasemngciphekweni, njengoko bexhuma iinyawo kuqala kukutya okukhawulezayo kwii-1960s- kwaye yayingeyiyo McDonald's . Ngo-1961, indoda nomfazi bathenga i Indawo yokutyela ye-A & W. kwisiXeko saseSauk, eWisconsin. Kufuneka kuqatshelwe ukuba bekukho malunga Ama-A & W angama-2000 kwii-60s, ke ayifani ukuba bathenga ivenkile engaziwayo. Bahlala nayo okwethutyana kodwa iCulvers yaphuma kwi-drive-in biz ngo-1968 yathenga indawo yokutyela eLake likaMtyholi.
Unyana kaGeorge noRuth uCraig waphumelela kwiDyunivesithi yaseWisconsin ngo-1973, nasemva kwemisebenzi embalwa, kubandakanya usebenza eMcDonald's iminyaka emine, uCraig waqinisekisa uGeorge noRuth ukuba badubule umdlalo okhawulezayo wokukhonza kwakhona. Njengoko isiphelo besinokuba nayo, bagqibela ngokuthenga eyona ndawo apho i-A & W yabo yayimi kuyo yonke loo minyaka ngaphambili. Ngo-1984, ICulver's bavule indawo yabo yokuqala.
Baphantse basilela kunyaka wabo wokuqala
Youtube Ukuvula indawo yokutyela akukho lula, nokuba unamava amangakanani. Usenokuba uve umthetho wokuba iipesenti ezingama-90 zazo zonke iivenkile zokutyela zisilela kunyaka wabo wokuqala; Akunjalo kanye. Kwenye indawo ejikeleze Iipesenti ezingama-59 ziyasilela kwisithuba seminyaka emithathu bekhona, kwaye incinci kune Iipesenti ezingama-20 ziyasilela kunyaka wokuqala. Kutheni le nto iindawo zokutyela ezintsha zisilela? Izizathu zinokwahluka kwaye zahlukile, kodwa inye into ekhoyo kukhuphiswano jikelele. UCulver wasinda ngokulambisa ngo-1984 ngesizathu esinye, kwaye yayinguHardee lowo.
Ngaphandle kokuqhelana nendawo, kwavulwa iCulver yokuqala kanye ezantsi kwesitalato ukusuka kwi-Hardee's. Kunyaka wokuqala uCulver wathengisa imveliso eyi- $ 300,000 yexabiso, evelise i- engalunganga $ 40,000. Ayilunganga loo nto. Umququzeleli uCraig Culver uthe, 'Ukuba bendingusomashishini ongcono, ngendithengisile.' Akaphosisi- kodwa ngethamsanqa, uCraig kunye nabanye abaCulvers banamathele kumama-kunye-pop (ngokoqobo!) Ngokudibeneyo, kwaye emva kokuphula nangonyaka wesibini, ngo-1986 babona inzuzo eyi- $ 100,000. Ukusuka apho, kwakungekho kumisa iCulver.
Inqanaba labo lempumelelo liyamangalisa
Youtube Ukusukela oko kuqale dicey, uCulver uye wayilinganisa inqanawa kwaye waba yenye yezona zilungelo liphumeleleyo lokuba nazo. Ngo-2009, inqanaba lokungaphumeleli kwelungelo lokuhlawula imali kwilizwe liphela lajikeleza malunga neepesenti ezili-17, iiCulver's zazisenza ngcono kakhulu, kwaye ii-franchise zabo zazingaphumeleli 1.7 ipesenti . Bayikhupha njani xa ezinye iindawo okhe weva ngazo, ezinje ngeQuiznos, zibaleke phantse iipesenti ezingama-40 zokungaphumeleli ngexesha elilinganayo? Ewe, banokukhetha njengeChick-fil-A , kwaye ngokungafaniyo namanye amatyathanga ikhule ngokukhawuleza okukhulu kwaye yaphela kwisahluko 11 (njengeBoston Market), iCulver's ithatha indlela yofudo ukuphumelela ugqatso. Enye yeendlela uCulver aqiniseke ngayo ukuba ii-franchise zabo ziyenzile indlela yeCulver yayikukubafundisa indlela iCulver ekwenza ngayo. Kwiminyaka emininzi, uCraig Culver baqeqeshwe ngokwabo Zonke ii-franchisees ezintsha, kwaye wahlola iindawo ezinokuthi zilungele iimoto ezingama-10,000 ukuba zidlule mihla le. UCraig akaqeqeshi konke iivenkile njengakuqala, kodwa umnini venkile undixelele ukuba usamile kwaye ahlole iivenkile, kwaye uyokuya kude ameme abathengi ukuba babuyele ekhitshini ukuze babone ukuba ukutya kulungiswa njani- njengoko ngolu hlobo ividiyo ibonisa ; lilungelo, ayisiyiyo into ehlelwe ziikhamera, kwaye ukwenzile oko ezininzi iivenkile. Ngokuzibophelela okunje akumangalisi ukuba benze kakuhle!
Masithethe ngee-curd zamasi
Uyazi i-curd e-cheese eqhelekileyo, eyaziwa kakhulu ngokuxhoma kwiifrithi zaseFransi Khanada , kwaye unako zenze ekhaya ukuba utyekele kangaka. I-Culver's cheese curds yincinci eyahlukileyo kwindlela yesiko yokuya emantla; Iisheyizi zabo zeshizi ziyosiwa kumbala omdaka ngegolide, kwaye zihlala zihamba ngokutsala. I-Culver ifumana i-cheese curds (isebenzisa i-cheddar emhlophe nephuzi) ukusuka ILa Grander Hillside yobisi eStanley, eWisconsin. Kukho iindlela ezimhlophe ezimhlophe kune-cheddar etyheli (ubuncinci kwii-odolo zam), ke ndaziva ndiluma ngokukhethekileyo kwi-cheddar etyheli, njengokufumana iTikiti legolide le-Wonka. ILa Grander ayisiyiyo enye ivenkile yokugaya itshizi, bebekhona ukusukela oko Ekuqaleni kwee-1900 ke uyazi ukuba itshizi lisemthethweni. Unokufumana isosi yokuntywila kunye nabo, kodwa ngokunyanisekileyo awuyidingi-itshizi curds sisiseko esisecaleni esibabeka bucala kuzo zonke ezinye iindawo zokutyela ezikhawulezayo phaya.
Imirhumo ye-franchising ayibi
Youtube Ukuba ucinga ukuba izandi zikaCulver zilungile kwaye zicinga ngokuntywila kwaye uthathe ifoto kwi-franchise, uya kumangaliswa kukufumanisa ukuba ayibizi mali ininzi ukungena ngaphakathi-ngokuthetha. IMcDonald's ifuna ukuba ubenayo $ 500,000 Ukulala nje ujonge kude uzuze umdla kubo, kwaye emva koko ubuninzi $ 2 yezigidi ukwenza yonke into iqengqeleke. ICulver icolile xa ithelekiswa naleyo; ngentlawulo yokuqala $ 55,000 kwaye emva koko i-30,000 yeedola ngonyaka emva koko kangangeminyaka eli-15, kunye neepesenti ezine zentengiso epheleleyo ebuyela kwinkampani- incinci kakhulu kune Iipesenti ezingama-50 ze-Chick-A ithatha. Kukho ukubanjwa okuncinci, nangona kunjalo-iCulver ifuna ukuba ubenayo $ 350,000 ekhoyo kwii-asethi ezingamanzi (isengaphantsi kweMcDonald's) kwaye konke konke kuya kufuneka $ 1.6 yezigidi ubuncinci ukufumana iCulver isemhlabeni - nangoku ayinangxaki. Konke oko kuvakala kulungile kwaye kulungile, kodwa masikhawuleze ukusukela; uza kwenza ntoni unyaka ukuba ubunayo iCulver's?
Iziphumo ziyahluka ukusuka kwindawo ukuya kwindawo, kodwa ngo-2015 umndilili weCulver ungene kancinci ngaphezulu $ 1.5 yezigidi ivenkile. Ukuba wenza izibalo eziza kukushiya ngenzuzo entle, ecocekileyo. Ngenxa yokuba inqanaba lempumelelo liphezulu kakhulu, isengutyalomali oluvakalayo kwindawo yokutyela ekhawulezayo, yiyo loo nto iiCulver zikhula ngokukhawuleza.
Ziyanda ngokwenene
Youtube Ngaba iCulver iye yavela entanyeni yakho yehlathi kutshanje? Ayenzeki ngengozi. ICulver yiyo ukuzolula ukusuka eMinnesota ukuya eFlorida, nawo onke amazwe aphakathi. Okwangoku azikho kunxweme, kunye neendawo ezimbalwa emazantsi enzantsi, kodwa banazo izicwangciso zokwandisa kuyo yonke i-US. Ayothusi le nto, uCulver ugqibile okwesibini kwindawo yokuvota yelizwe njenge I-burger eyintandokazi yaseMelika ngasemva kuphela Kwi-n-Out Burger . Ayisiyiyo le nto yokuba zincinci i-plucky underdog- abantu bayayemba iCulver's.
Imenyu eyimfihlo yobukhosazana yobisi 2020
Unokwenza ukuba i-In-n-Out kunye neCulver's isikwe kwilaphu elinye; bobabini baqala njengamalungu eburger omama kunye nepop kwaye banesiseko esinyanisekileyo fan. Ngamnye ukhule ngokwamazwe abo emva koko wandula kancinci kodwa ngononophelo kumazwe angabamelwane. Zombini zikwimimandla, nangona i-Culver ine-swath ebanzi ngakumbi kune-In-n-Out. Njengoko uCulver eqhubeka nokwanda, ukuthandwa kwabo kuya kuqhubeka ukunyuka.
Ingcambu yebhiya yeyabo
Ingcambu yebhiya. Abanye abantu bayayithanda, kwaye abanye abantu ngekhe bayazi incasa elungileyo ukuba ibabethe ngentloko entloko ngohlobo lwekhephu. Unokwenza ityala lokuba ingcambu yebhiya yincasa yengingqi- okanye ubuncinci ithandwa ngakumbi kwimimandla ethile. Ingcambu yebhiya ngokukodwa ibetha kakhulu eWisconsin , Iyavakala ke into yokuba ishishini elasekwa kwi-Cheese-head State ngulowo wayengumnini we-A & W wayeza kuba nengcambu yebhiya. Kodwa ingcambu yeCulver yebhiya ayisiyiyo nayiphi na i-run-of-the-mill suds, bona babe nefomula yabo . Ingcambu yebhiya ivela kwiRochester Root Beer, kodwa yeyabo iresiphi yobunini. Abathethi ngokwenyani ukuba babhengeze loo nto ngokuvakalayo, kodwa abambalwa ngaphakathi bayiqaphele kum, kwaye ukuba ujongeka unzima ngokwaneleyo i-intanethi uya kuyifumana ikhankanyiwe xa kudlula. Inencasa emnandi ye-sarsaparilla, kwaye iphuma kwi-tad iswiti kwaye iyasela kakhulu. Kodwa ukuba awuyithembi ingcambu yam yobungcali, kukho into ehloniphekileyo ingcambu yebhlog yebhiya leyo ipeyinta umfanekiso wesanguine oyishwankathela, isithi, 'Ukuya kufikelela kumthombo weebhiya, le yeyona nto ibalaseleyo endinayo.' Ke, intle kakhulu.
Yintoni i-custard?
ICulver's UCulver utyhala ii-custards zabo; bayikhankanya ngokubalaseleyo kuncwadi oluninzi kwaye babonisa a Isongo sosuku -Umxube owahlukileyo wee-custard zabo oqhele ukuba yipun entle okanye umdlalo wegama omnandi njengonyango lwabo lomkhenkce. Kodwa yintoni kanye kanye esiyityayo apho? Ndiyathetha, yi-ice cream, akunjalo? Ewe akunjalo. Ice cream lubisi kunye nokhrimu (kwaye kuyabanda kuba duh), kunye ne-custard eqandisiweyo lubisi, ukhilimu, kunye izikhupha zamaqanda . Ukuze ube yiayisi khrimu kufuneka ubuncinci ube liipesenti ezili-10 zobisi ngamanqatha ngokobunzima- ke i-custard ayifaneleki-yiyo loo nto igama elahlukileyo. Kodwa ungakhathazeki, uqhele hayi ukutya ice cream xa ucinga ukuba; Ukumkanikazi wobisi ukwisikhephe esinye kwaye ayizizo i-ayisikhrim. ICustard yinto enkulu eMidwest , ke iiCulver zibambelela kwinto eziyazi ngcono. Ungayicinga njenge-ayisi khrim ukuba uyafuna nyani, kodwa kukho umahluko okhoyo-ungayiqaphela loo nto ngokuluma kokuqala, kodwa kusondele ngokwaneleyo.
Bahlanya ngesisa
Youtube Ngaba ukhe waluphawula unxibelelwano phakathi kwamalungu okutya okutya okukhawulezayo kunye nemisebenzi yesisa? Ifayile yefayile-A kwaye Ukuphuma ngaphakathi Zombini zinkulu ekunikeni, ke kuyindalo ukuba iCulver's, indawo yokutyela ekwisimo esifanayo nalawo matyathanga adumileyo, ikwimidlalo yokunika. Iivenkile ezizodwa zikaCulver ziye zayinyusa kwintlekele yendalo, enje ngevenkile yaseTexas yokwakha kwakhona ibarn emva kweNkanyamba uHarvey kunye nevenkile yaseIllinois ebonelela ngesidlo sombulelo kwabo basweleyo. UCulver wakhe wade wanikela Iipesenti ezili-100 zentengiso yabo yemihla ngemihla ukubonelela ngomngcwabo ofanelekileyo kubasebenzi abasebenza ixesha elide.
Ingalo yequmrhu inesabelo esifanelekileyo ngokunjalo, kubandakanya ukubonelela ngezifundo kubafundi abadibeneyo beCulver. Oko kwaqala njenge- $ 500 yokufunda kwilungu leqela leCulver ngoku li- $ 4 yezigidi (kunye nokubala), kubandakanya kufutshane ne-500,000 yeedola yokufunda ngo-2017. isizathu.
Ayisengabo abanasapho ngokupheleleyo
Imifanekiso kaGetty UCulver waqala njengeshishini losapho, noAnn noGeorge Culver baqala ikhonkco nonyana wabo uCraig. U-Ann wasweleka ngo-2008, no-George Ngo-2011 eneminyaka eyi-88. Unyana uCraig kunye nenkosikazi yakhe abasenazo iinkukhu zasentwasahlobo, kodwa nangaphambi kokuba kudlule abazali bakhe, abakwaCulver babecinga ukwenza into ukwenza lula umthwalo kancinci. Kuthathe ixesha ukufika apho, kodwa ngo-2017 uCulver wathengisa isabelo esincinci kuye IQela leRoark Capital , Inkampani yaseAtlanta esekwe ngokulingana. I-Roark Capital mhlawumbi ayikhalanga intsimbi ngaphandle kokuba uqokelela amakhadi okurhweba, kodwa mhlawumbi uyazi ezimbalwa zezinye izinto abazibambayo. URoark unjalo inkulu ekukhonzeni ngokukhawuleza umdlalo, ngokubamba kwinkampani eyintloko eneArby's, iBuffalo Wild Wings, kunye Iivenkile zokutyela zeCKE , ezizezikaCarl's Jr / Hardee's. Ke le nkampani inye ephantse yababeka phantsi konyaka wokuqala ngoku liqabane leshishini, ngokuthetha ngobuchwephesha. Oo kubanini bewebhu obuxineneyo bokubamba.
Benza njani
Youtube Ke yeyiphi iqhinga lokwenza iButterburger? Umphathi onobubele undixelele imfihlo: Baqala ngenkomo entsha-engafriziwe-kwaye basebenzise umxube inyama ezintathu ; sirloin, chuck, kunye nembasa. Babandakanya indlela ye-puck- eyindlela evivinywayo neyinyani yokuba uSteak-n-Shake, amaFihlanu, uShakes Shack, kunye nezinye iindlela zokupheka ezaziwayo. Izinto zokupheka zahlukile; basebenzisa YUGE i-spatula - isiqwenga esiqinileyo, akukho mingxunya kuloo nto yokufunxa. Baphosa i-puck kwi-grill ephezulu kwaye bayicinezela kakuhle kwaye bacaba ukuyitywina kwi-flavour-kodwa abayisebenzisi amandla; banesilinda yentsimbi engenasinxibo abayisebenzisayo ukubeka ubunzima kwi-spatula enkulu enkulu ukufumana i-burger ngokulinganayo iflethi. Nantso imfihlo eyinyani kunye nendlela burger nganye ephuma ngayo ngokufanayo. I-Culver ayisiyo itshizi kwindawo ephakathi, njenge Abafana abahlanu , kodwa endaweni yoko uyibeke ngaphezulu. Njengoko uyazi, i-bun ephezulu ifumana ibhotolo yebhotolo kuyo kwaye i-toppings ihlale kwi-bun engezantsi. Yindlela eyenzeka ngayo umlingo.
Ke ingcamla njani?
Ngaba uqhelene neButterburger? Ukuba kunjalo uyazi ukuba uyakuqhuba. Ukuba awunjalo, masiyiqhekeze. Ukungcamla kuyathandeka, kodwa njengoko IChicago Tribune yalatha, benza i ibhega emnandi . Cinga Shake Shack enencasa engakumbi. Abafana abahlanu abane-toppings ezingcono. Zonke i-topping zihlala zintsha kakhulu, kwaye isinongo Umlinganiselo we-to-bun umalunga nokugqibelela. Inye kuphela into enokukuphosa kwi-odolo yakho yokuqala yeCulver-babeka ipiki ngaphezulu kwebun. Ngoba? Ewe, kuba banako (ndiyaqikelela). Isonka samasi asiphumi kubumdaka obungendawo (ngaphandle kokuba uyanyibilika, ngenxa yokuba u-duh), kunye nobumdaka obufihlakeleyo bencasa ye-bun ibetha onke amabala afanelekileyo.
Awunguye umntu obhega? Kulungile, inkukhu iyamnandi ngokumangalisayo, kwaye imbiza yosiji yesandwich, ethi yona ingeyiyo ayinampilo kakhulu (gcinani engqondweni ukuba imbiza iyosiwa), yahlukile kwaye iyathandeka. Bahamba ngendlela ecekeceke yokucheba, kwaye kunjalo ilunge ngenene . Kwaye kukho ii-custard ezichazwe ngasentla kunye ne-plethora ye-flavour. ICulver izakuqhubeka nokukhula; Uhlobo luka-2017 lubeka iCulver njenge inombolo yesine ikhonkco elithandwayo elikhawulezayo eMelika. Babenombolo yesibini kumalungu e-burger kuphela emva kwe-In-n-Out. Thelekisa izinto ziyinyani, iiCulver zilapha ukuze uhlale- kwaye apha uza kudlala namakhwenkwe amakhulu.
