Zenza Njani Iivenkile zeDola ukuba zenze iMali yazo

Akukho venkile ilunge ngakumbi kunevenkile yedola. Nditsho nabantu abangenayo imali eninzi banokungena kwivenkile yedola kwaye bafumane yonke into ukusuka kwizinto zangasese ukuya kukutya okusemathinini ukuya kumathoyizi abantwana kunye nezinto zesikolo, konke ngedola okanye ngaphantsi (ngaphandle kwemeko ezimbalwa kwiDola Jikelele yexabiso eliphantsi ikhonkco). Iyakhawuleza kunohambo oluya kwivenkile yokutya, ikunika ukhetho oluninzi kunakwivenkile elula, kwaye kubonakala ngathi itshiphu kunazo zombini.

Zombini iiDola Jikelele kunye noMthi weDola, ezona zikhulu zineedola ezinkulu kwilizwe, nganye yayijikeleze Iindawo zokugcina ezili-15,000 eUnited States Ngo-2018, kwaye elo nani belikhula kuphela ukusukela-njengoko kuthengisiwe. Kwiinyanga ezintandathu zokuqala zika-2019, iDola Tree (ekwanayo neDola yoSapho ukusukela ngo-2015) yabona ukwanda kwe Izigidi ezili-12.2 zeedola kwinzuzo epheleleyo, efumana i-3.38 yezigidigidi zeedola . I-Dollar Jikelele ibone uhlobo olufanayo lweziphumo, ifumana ingeniso yonyaka ye $ 25.62 yezigidigidi ngo-2019 ndedwa. Rhoqo ngonyaka ezi venkile zibona umvuzo ophakamileyo kunye nophakamileyo, kodwa inokwenzeka njani ukuba ivenkile ebonakala ngathi inika izinto kude ukuba ingaguquguquki ibe lishishini leezigidigidi zeedola? Impendulo ilula: loo dollar ayisoloko iyinto enkulu ekubonakala ukuba yiyo. Le yindlela iivenkile ezenza ngayo imali.

Ukulula kubalulekile kwiivenkile zedola

EMelika, kunokubonakala ngathi uqoqosho luhlala lunyuka kwaye luyehla, njengoko kunjalo nezinto ezinjengeqondo lokungabikho kwemisebenzi. Ephakamileyo okanye ephantsi, nangona kunjalo, usenokubala abantu ukuba bathuthele kwiivenkile zedola kuba banento enye ayithandayo wonke umntu: lula. Ukuthengiswa kweDola- Jikelele kuhlala kukonyuka, kwaye ikhonkco libona ukwanda kwe- 3.7 ekhulwini phakathi kuka-2017 no-2018 nokuba imeko yezoqoqosho injani. Nangona inqanaba lentswela-ngqesho lehle layokutsho ngaphantsi kweepesenti ezine, 'Asibonanga phawu lorhwebo ngaphandle okanye kurhwebo ngabathengi bethu, utshilo umphathi olawulayo weDollar General, Todd Vasos. 'Nokuba kuqoqosho olumnandi, basajonge ixabiso nexabiso.'

Ke, ngokusisiseko, nokuba abantu banemali engakanani, basafuna into iivenkile ezinkulu ezingenako ukubanika yona. Iivenkile zeedola azilungelanga nje kuba izinto zazo zitshiphu, kodwa nangenxa yokuba kubonakala ngathi ikhona kwikona nganye (ngakumbi kwiindawo ezinengeniso ephantsi edolophini) ebenza bagqibelele kukhenketho lokuzalisa ngokukhawuleza phakathi kokutya kwakho ngeveki. Ezi venkile zihlala zincinci kunezo zikwikhonkco enkulu njengeWalmart, oko kuthetha ukuba ungangena kwaye uphume ngengxowa yakho engxamisekileyo yokutya kwenja okanye izinto zeprojekthi yobugcisa bomntwana wakho kwimizuzu nje embalwa. Inyaniso yokuba uninzi lwabantu luku koku, kuthetha ukuba iivenkile zedola zihlala zisenza imali.

Indawo zokutyela

Indawo yeevenkile zeedola igcina imali ingena

Kuyaziwa ngokubanzi ukuba impumelelo yeshishini ikakhulu isekwe kwindawo ekuyo. Ukuba awukho kwindawo apho unokunika into efunwa luluntu lwasekhaya, awuyi kuba nabathengi abaninzi. Kungenxa yeso sizathu le nto i-Dollar Tree kunye neDollar General zibekwe ikakhulu kwiindawo apho kuhlala khona abantu abanenqanaba lomvuzo osezantsi, kunye / okanye apho kugcinwa khona iibhokisi ezinkulu ezingafikeleleki lula.

Ngoku ka Ishishini leCNN , Iipesenti ezingama-75 zeevenkile zeDollar General zibekwe kwiidolophu ezinabantu abangaphantsi kwama-20 000. Iithagethi zijolise kwiindawo ezinabantu abaninzi ezisemaphandleni apho inokuba kuphela komdlalo edolophini xa kufikwa ekuthengeni ukutya okanye ezinye izinto. Kwiimeko ezininzi, ivenkile ekufutshane yokutya ingaphezulu kwe-15 okanye i-20 yeekhilomitha kude, okwenza ivenkile yedola ibe yeyona ndlela ilula ngakumbi.

I-Dollar Jikelele ikwazama ukubeka iindawo kwiindawo ezaziwa njenge 'ntlango zokutya.' Ezi ndawo-ezingaphelelanga nje kwiidolophu ezisemaphandleni, kodwa zinokubandakanya neendawo ezisezidolophini ezingagcinwanga kakuhle-ziindawo apho ukutya okutsha kungafumaneki ngokulula. Ukuthatha ithuba loku, iivenkile zedola zibonelela ngokutya okulula kwaye ziyasebenza ukwandisa ukutya kwazo, zinika abantu nesizathu esingakumbi sokuthenga apho. Abathengi abaninzi bathetha iidola ezininzi, kwaye ezo dola kungekudala zongeza kwiimali ezinkulu.

Iivenkile zeedola zijolise kubathengi abanengeniso ephantsi

Akusiyo imfihlo ukuba ivenkile ethengisa izinto ezininzi ngeedola ezi-1 yenziwe ngenjongo yokubhenela abathengi abangenayo itoni yemali. Ngoku ka Ikhulu leminyaka yaseBabson , Iintsapho zabaninzi abathengisa iidola zenza ngaphantsi kwe- $ 50,000 ngonyaka, nto leyo ebenza babe 'novakalelo ngakumbi kumaxabiso' kunabantu abazizityebi. Aba bathengi abayenzi nje ndifuna isivumelwano esingcono kunokuba sinokufumana kwezinye iivenkile, bona imfuno Nye.

Iivenkile zeedola zenza imali kule mfuno ngokuvula iivenkile kwiindawo ezinengeniso ephantsi kwaye bazibonakalise njengabanokubiza okungabizi kakhulu kwaye kulula. Ukuba awunyanzelekanga ukuba uqhube isiqingatha seyure ukuya kwivenkile yokutya egcweleyo ngokupheleleyo, awusebenzisi imali eninzi kwigesi, enceda ukugcina imali eninzi ekuhambeni kwexesha. Ugcino luqhubeka kuphela xa ufika kwivenkile kwaye ufumane amawaka ezinto ezinikwe ngexabiso elisezantsi kakhulu kunabantu okhuphisana nabo.

Ngesi sizathu, iivenkile zedola zakhawuleza zaqala ukubetha ezikhulu nezinamandla Walmart chain xa kufikwa kwintengiso, ukukhuthaza Walmart ukuzama ukukhuphisana ngokuvula umgca wayo 'weevenkile ezincinci zebhokisi' ebizwa Iimarike zobumelwane . Ngelishwa kubo, nangona kunjalo, iivenkile zedola zisazityumza ezi ndlela zintsha, mhlawumbi zisempilweni, kwaye ngoku phantse ithathe lonke ishishini lokutya kwezinye iindawo zaseU.S.

Amaxabiso kwiivenkile zedola ayisoloko iyisivumelwano

Ayinamsebenzi nokuba usisityebi kangakanani okanye ulihlwempu: idola yebhotile ye ishampu kuvakala ngathi yinto entle. Ngaphambi kokuba uqale ukugcwalisa inqwelo yakho, nangona kunjalo, kukho into ekufuneka uyazi. Oko idola ayisoloko ilungile njengexabiso njengoko libonakala.

Ngokwengxelo epapashwe ngo AOL.com , 'Kungenxa yokuba ivenkile ine' dollar 'egameni layo ayithethi ukuba ayibizi kakhulu kunokhuphiswano. Ngapha koko, kusenokwenzeka ukuba uhlawula ngaphezulu kwivenkile yedola kunokuba ubuya kuhlawula Walmart okanye Ithagethi ngento enye. ' Iivenkile ezinje ngeDollar Tree kunye neDollar General zibala kumthengi ophazanyiswa kukubonakala kwesaphulelo kwaye angathathi ixesha lokujonga umahluko phakathi kobukhulu kunye nomgangatho wezinto ezivenkileni zabo. Ngenxa yoku, abathengi abangalindelanga baphela behlawula ngaphezulu into kunokuba bebeya kwenye indawo, kwaye ihlala ingahlali ixesha elide.

Ngokwenyani, ziivenkile zokutya ezibonelela ngezona ziphuculo ziphezulu, nangona zibona umvuzo omncinci uphantsi. Kwidola nganye echithwe ngumthengi kwiDollar Tree, inkampani yenza inzuzo nge $ 0.35. I-Walmart, umzekelo, yenza i-0.24 yeedola kuphela. Kungenxa yokuba izinto ezikwiivenkile zedola zibiza ixabiso eliphantsi ukuzenza, kwaye inkampani ayilahli mali ngokuyigcina 'kwintengiso' yedola nje.

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Ubungakanani obuncinci bunika inkohliso yesaphulelo kwiivenkile zedola

Elona qhinga lokugqibela elenziwe iivenkile zedola kukuba eneneni bakunika imali encinci kwimali yakho. Unokucinga ukuba ufumene lukhulu ngokuthenga ibhokisi ye-aluminium foil ye- $ 1, kodwa jonga ubude bomqolo. Ngokutsho kolunye uhlalutyo oluqulunqwe ngu HowStuffWorks.com , Ifoyile oyithengileyo kwiDollar Tree ziimitha ezili-15 ubude, ngelixa umqulu we- $ 4.06 eWalmart uqukethe i-75 yeenyawo zefoyile (amaxabiso anokuhluka ngokwendawo) -thetha ukuba kwiWalmart ufumana ngaphezulu kweenyawo ezili-18 nge-1 yedola. Kuyafana nakwizinto ezinjengobisi (ufumana ibhotile ye-ounce eyi-16 yeedola, oko kuthetha ukuba ubuya kuhlawula i-8 yeedola kwi-gallon iyonke), iidiliya ($ 1 yesikhwama se-4.5-ounce endaweni yee-ounces ezingama-72 malunga ne- $ 10.59 Ivenkile), kunye nomgubo ($ 1 ngeeponti ezimbini endaweni ye- $ 2 yesihlanu kwenye ivenkile).

Njengokuba oku bekungalunganga ngokwaneleyo, kuya kufuneka uyazi ukuba ngokwe UMacon Brock , Omnye wabasunguli beDollar Tree, abanini beevenkile zeedola babala abantu ukuba bangacingi ukuze bangaboni ukuba kuqhubeka ntoni emva kwekhethini. 'Xa umthengi engena kwivenkile yethu,' ubhale kwincwadi yakhe, 'angayicima ingqondo yakhe. Kwakungafuneki ukuba acinge, kwakungafuneki abale ukuba uchitha malini. Konke awayefanele akwenze kukubala- 'Inye, zimbini, zintathu, zine, zintlanu, zithandathu. Ndinezinto ezintandathu kwaye ndineedola ezintandathu. Ndingayithenga le nto. ''

Iivenkile zeedola zithengisa izinto ezenziwe ngexabiso eliphantsi

Kwivenkile yedola, ufumana oko ukuhlawulayo. Ngelixa idola inokuba sisivumelwano sezinto ezithile, awunakulindela into ehlala ixesha elide kunye nomgangatho ophezulu ukuba ungayihlawula ngotshintsho olukhululekileyo. Nokuba yiDola-Jikelele, iDollar Tree, okanye nayiphi na enye iivenkile zeedola, enye yeendlela ezinkulu zokugcina imali ngokuthengisa izinto ezenziwe ngexabiso eliphantsi, izinto ezingenamsebenzi.

Ngokwe- IWashington Post , iithoyi zabantwana zezinye zezinto ezimbi onokuzithenga kwivenkile yedola. Zenziwe ngamaqhekeza amancinci aphuma kwaye anokukrwitshwa, kwaye ziyawa ngokukhawuleza ngokumangalisayo kuba zenziwe ngamalungu axabisa ecaleni kwento yokudibanisa. Elektroniki kunye nezinto ezinjengeziqwengana zamandla zingumbono ombi nawo. Emva kokusebenzisa kube kanye (okanye ama-20), banokungasebenzi kakuhle kwaye bonakalise izixhobo zakho kuba khange zenziwe ngezinto ezifanelekileyo kunye nemigangatho yokhuseleko.

Uninzi lwabantu alulindelanga ukuba ivenkile yabo yokuthenga iidola ihlale ngonaphakade, kwaye xa kusaphuka into enye, babuyela umva kwaye bafumane enye idola, oko kuthetha ukuba kunemali ethe kratya epokothweni yevenkile. Endaweni yokuthenga into ekumgangatho ophezulu kwenye ivenkile ngeedola ezintlanu kube kanye, baphela ngokuthenga into enye, ngexabiso eliphantsi ephindwe kalishumi eDollar Tree kunye nokuchitha kabini ngaphandle kokuqaphela, eyinxalenye yesicwangciso senkampani.

Iivenkile zeedola zenziwe ngobuchule

Ukuba ukhe wangena ngaphakathi kwivenkile yedola, uyakuqaphela ukuba incinci kakhulu kwaye icekeceke ngakumbi kunesitolo esiqhelekileyo. Oku akuyiyo ingozi. Ngoku ka Ushishino ngaphakathi , Ivenkile yeDola yesiqhelo ihlala incinci, ngobukhulu obuphakathi kwe-8,000 ukuya kwi-12,000 yeenyawo zenyawo. Bathetha ukuba malunga neshumi elinesibhozo kubungakanani be-Walmart ephakathi-ke ayisiyonto nje encinci umahluko. Iivenkile ziyilelwe ngale ndlela ukuze ube nokuhamba ngokulula kwivenkile yonke kwimizuzu nje embalwa, isenza ukuba kube lula ukufumana into oyifunayo okanye oyifunayo ngaphandle kokukhangela.

Kukwakho nendlela eya kwindlela yeendlela ezilungelelaniswe ngayo echaphazela abathengi. Ngokwesiqhelo, izinto zonyaka ezinje ngemihombiso yeKrisimesi, ukuthandwa kwepati, okanye iikomityi zasehlotyeni kunye neepowwheels ziyadibana nawe nje xa ungena emnyango, zikuhenda nge-inventri entsha yevenkile kanye kwi-bat. Iimveliso abathengi abazithenga rhoqo, ezinje ngokutya okanye iithoyi zabantwana, zibekwe ngasemva, okuthetha ukuba kufuneka uhambe kuyo yonke ivenkile- kwaye udlule kuzo zonke ezinye izinto ezilingayo-ukuya kuzo. Olu seto lubonakalisiwe ukuba luthengisa iimveliso ezininzi kuba abantu bashiya nokunye okuninzi kunaleyo bebeze kuyifumana.

Ukuqesha abasebenzi abambalwa kuthetha imali encinci yokuphuma kwiivenkile zedola

Enye indlela iivenkile zedola ezinokwenza ngayo imali eninzi kukuba akufuneki chitha imali eninzi. Ivenkile encinci, ezimeleyo yokutya isebenzisa abantu abali-14, kodwa umndilili weDola Tree kunye neDollar Jikelele Sebenzisa isibhozo kuphela . Iivenkile zeedola zihlala zincinci kwaye azikuboni ukukhawuleza okukhulu okwenziwa ngabanye abathengisi, ke banakho ukufikelela kubambalwa ngabasebenzi ngokutshintsha. Ngenxa yoko, abanabasebenzi abaninzi ukuba bahlawule kwaye babonelele nge-inshurensi kunye nezibonelelo, ngenxa yoko ababoni mali ininzi iphuma njengezinye iivenkile.

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Icala elisezantsi koku kukuba uninzi lweevenkile zeedola lubekwe kwiindawo apho abantu batsala nzima kwezoqoqosho. Ngelixa ukufika kweWalmart entsha, iMeijer, okanye iThagethi edolophini kunokuthetha imisebenzi emininzi ngakumbi kubahlali balapha, umthi omtsha weDola awunjalo. Ngelixa ikhonkco ngokwalo ligcina imali kwaye lisenza ngakumbi nangakumbi, le mali ayisasazeki eluntwini, esisinye sezikhalazo eziphambili ngolu hlobo lokusekwa.

Ukuvelisa kunye nokuthengisa izinto zelebheli zabucala kubiza iivenkile zedola imali encinci

Ngoku ka Ushishino ngaphakathi , iilebheli zabucala zigcina iidola '' izixhobo eziyimfihlo. ' Uninzi lweevenkile ezinkulu zeebhokisi zibonelela ngeemveliso zelebheli zabucala nazo, kodwa lo mkhuba unenzuzo ngakumbi kwiivenkile ezinje ngeDollar General kunye neDollar Tree. Ilebheli yabucala ihlala ingumnini wevenkile, kwaye iimveliso zayo zinokuchongwa njenge 'brand brand.' Idola-Jikelele, umzekelo, inikezela ngeempahla zekhaya ezinophawu 'lweKhaya le-DG' kunye namayeza e-counter njenge-'DG Health. ' Umthi weDollar uguqula iilebheli zabo zabucala ngokuthe kratya, bakhetha ukuhamba namagama enkampani afana ne 'Sassy + Chic' yokwenza izimonyo kunye 'neNkcubeko ePhakamileyo'.

Ezi zinto zeelebheli zabucala zibiza ixabiso eliphantsi lokwenza, kwaye ke ziyavela ezishelfini ngexabiso elingaphantsi kwesiqingatha seliphi igama lemveliso ehlawulisa into efanayo. Ngexesha elinye, eli qhinga alisebenzi, njengoko abantu babenyanisekile kwiimpawu ezithile kuba bayazi ukuba baya kufumana umgangatho ababewukhangela. Njengoko uqoqosho luye lwatshintsha, nangona kunjalo, kunye nomgangatho weemveliso zegama lophawu zitshintshile, abantu baqala ukukhula ngakumbi 'ukungakhathali' kwiimpawu. Ngoku, enkosi kwinxalenye yemillennials eyenza uninzi lwabantu abathengayo, abantu abajolisanga kakhulu kwelona gama liphezulu kwaye bajolise ngakumbi kwizinto ezinje ngexabiso kunye nefuthe lokusingqongileyo, oko kuthetha ukuba iilebheli zabucala, iijenikhi, kunye neempawu ezingaziwayo zikhawulezile ziba zezona zikhetho zinomtsalane. Xa abantu bathenga iimveliso zabo zevenkile, iivenkile zedola zenza ingeniso eninzi.

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Iivenkile zeedola zicoca iivenkile zokutya (kwaye ukuhlawulwa ngokwenza oko)

Kule minyaka isibhozo idlulileyo, Iivenkile zedola zibone ukukhula okuqhumayo phesheya kweUnited States, kwaye ungabonisi zimpawu zokwehla. Inxalenye yesizathu sokuba le nto yenzeke-kwaye ezi nkampani zingenisa imali eninzi ngonyaka-kukuba iivenkile zedola zikhupha iivenkile zokutya, ngakumbi ezabanini balapha. Iivenkile ezincinci zokutya azikwazi nje ukukhuphisana namaxabiso asezantsi kunye nokufumaneka okulula kwivenkile yedola, ke zihlala zifumanisa ukuba zilahlekelwa ngabathengi kolu khuphiswano lunoqoqosho.

Ngelixa oku kubi ngaphakathi kwaye kukodwa, kuninzi ebalini. Ayisiyo kuphela iivenkile ezigcina ngenjongo yokucinezela iivenkile zokutya ezizimeleyo nezasekuhlaleni (zizele kukutya okunempilo kunye nezahlulo ezingcono), kodwa bahlawulwa ngurhulumente ukuba bayenze . Ngo-2016, iDollar General yafumana malunga ne- $ 1 yezigidi kwizikhuthazi ngeenkqubo zeSizwe zeGridi nakwi- $ 750,000 ejikeleze inkqubo yaseNew York. Baye bafumana ikhefu kwiintengiso zombini kunye neerhafu zepropathi ukuya kwi- $ 10 yezigidi, konke oku kungumzamo wokugcina iivenkile zikhula kwaye zisanda kurhulumente. Ithemba elisemva koku kukuba iivenkile ezingakumbi zeDola-Jikelele ziyakuthetha imisebenzi emininzi kubantu basekuhlaleni kunye nokunyusa uqoqosho ukuze abantu abaninzi bafudukele kule ndawo, nokuba oko kuthetha ukulahleka kweevenkile zokutya kunye namanye amashishini alapha.

Iivenkile zeedola zibangela 'uxinzelelo lwezoqoqosho'

Ngaphezulu kwako konke, eyona ndlela iphambili yokuba iivenkile zedola zenze imali kukuba zibonelela ngendlela yabantu abanengeniso ephantsi yokufumana izinto zemihla ngemihla abazifunayo ngexabiso elifikelelekayo. Ngesi sizathu, uninzi lweevenkile zeedola zikwindawo ezibona 'uxinzelelo lwezoqoqosho' oluninzi. Ngelishwa, iivenkile zedola azincedi kwaphela ukulwa uxinzelelo lwezoqoqosho- zibangela uninzi lwazo.

Ngoku ka Inkampani ekhawulezayo , iivenkile zeedola zijolise ngabom 'kwezinye zeendawo zoluntu ezisemngciphekweni,' kubandakanya iindawo zasemaphandleni, ubukhulu becala ubumelwane babantu abantsundu, iidolophu ezincinci, kunye needolophu. Nje ukuba baseke ivenkile, basusa lonke ukhuphiswano ngohlobo lweevenkile zokutya kunye namashishini amancinci azimeleyo, ebenza ukuba babe kuphela kwento etyiwayo xa kufikwa ekutyeni nakwezinye izinto eziyimfuneko. Ngelixa iifayile ze Ivenkile yedola ngokwayo yenza izigidi zikhulu kwezi ndawo zihlala kuzo, abantu abakubo bashiyeke bengenandlela yokutya esempilweni kwaye bengenawo amashishini angabanini beli, okukhokelela kwingeniso encinci nakwimeko yezoqoqosho esele ixinekile. Ngamazwi kaMarie Donahue kunye noStacey Mitchell we IZiko lokuZithemba kweNgingqi , 'Nangona iivenkile zeedola ngamanye amaxesha zigcwalisa isidingo kwiindawo ezingenazo iinkonzo ezisisiseko zokuthengisa, kukho ubungqina obukhulayo bokuba ezi venkile ayisiyiyo nje imveliso yoxinzelelo lwezoqoqosho. Bangunobangela wayo. '

Iivenkile zeedola zenza imali kuba zibonelela ngento abantu abacinga ukuba abanakuyifumana kwenye indawo kwaye ngenxa yoku, bathatha ngaphezulu kakhulu kweedola zabantu.

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