UJoe Raedle / Getty Izithombe Wonke umntu uthanda ukuthengiselana kwaye kule mihla nakweli xesha, kunzima ukubetha ixabiso le- $ 1 (okanye iidola ezimbalwa, kwezinye iimeko). Ngaphambi kwe- Uqoqosho lwango-2008 , iivenkile zedola zazingqonge, kodwa zazingafane ziye kwiindawo zokuthenga ebantwini. Kwiminyaka elishumi ukusukela oko, iivenkile zedola ziye zanda ngokuthandwa kwaye ziye zaba yindawo yokuthenga. Umthi weDollar, iDollar Jikelele, okanye iDollar yoSapho isenokungabi lukhetho lwakho lokuqala ukuya kuthenga ezivenkileni, kodwa kwakhona ... ungaphikisana njani nalawo maxabiso ephantsi?
Umbuzo omkhulu malunga ukutya kwiivenkile zedola yindlela abakwazi ngayo ukuyithengisa ngexabiso eliphantsi kwaye bajikajike inzuzo - ngakumbi xa iindleko zayo yonke enye into kwezi ntsuku ibonakala ngathi inyuka kuphela.
Impendulo yalo mbuzo yifomula ebaliweyo egcinwe ziivenkile zedola, eziqala ngokwendawo ebonakalayo kunye nobungakanani beevenkile zazo kwaye zikhohlise ukuya kuthi ga kwindlela abakhetha ukuyiphatha, nendlela abayithenga ngayo.
Iivenkile zeedola zihlala zihlala ezilalini okanye kwiindawo ezinengeniso ephantsi
UJoe Raedle / Getty Izithombe Indawo, indawo, indawo ligama lomdlalo kwishishini kwaye ukuba inkampani ifuna ukuba kwindawo exakekileyo yedolophu izakubabiza. Nangona kunjalo, akuqhelekanga ukubona iivenkile zedola kumacandelo anengeniso ephantsi esixekweni, okanye kwindawo esemaphandleni ngokupheleleyo. 'Saya apho bengekho,' owayesakuba yiDola Jikelele Umphathi uthe ngokubhekisele kwiWalmart. Ukukhetha ukusebenza kwiindawo ekujoliswe kuzo, iWalmart, okanye Ukutya okupheleleyo andizukukhathazeka ukuya kuye kungqineke kusebenza kakhulu ekukhuleni kweedola.
Kungenxa yoko le nto iivenkile ezi-2.5 ngemini zivula zijikeleze iUnited States. Ukuvula nokusebenza kwezi ndawo kubiza ixabiso eliphantsi kwaye oku kunceda ukugcina amaxabiso ezantsi (nge Ushishino ngaphakathi ). Iivenkile ezininzi azithengi mhlaba ezivenkileni zazo. Ithetha ukuba ukuba abaqhubi kakuhle, banokuchola kwaye bahambe. Ukuba iDola Jikelele ingagcina izibane kwaye itsibe irhafu yepropathi enexabiso Umshicileli izobhatala, izokwazi ukuthengisa ukutya kwayo ngexabiso eliphantsi.
Ukuthengisa iimveliso zabo konga iivenkile ezigcina imali
I-Instagram Ewe uza kufumana iimveliso ezaziwa kwilizwe lonke kwivenkile yedola, kodwa kunokwenzeka ukuba ubone uninzi lweempawu ongazange wazibona Walmart okanye ezinye iivenkile zokutya. Kungenxa yokuba uninzi lweempawu ezishelfini ziivenkile zazo zedola. Ngokuhamba kwindlela yabucala, iivenkile zedola ziyakwazi ukuba nemida esezantsi kuba akufuneki bajongane nokuthenga kwi-brand enkulu yelebheli.
I-Dollar Jikelele, umzekelo, inokunciphisa ukuthenga amandongomane kubaTyaleli kunye nekofu kwaFolgers ngokunikezela ngezi zinto ziphantsi kwayo Ilebheli yaseClover Valley . Umphathi weDola Jikelele uTodd Voss uthe iivenkile zabucala ezivenkileni ezinje ngohlobo lwempilo oluLungileyo kunye neSmart 'ziyinxalenye ebalulekileyo yesicwangciso sethu' ekuqhubeni ukuthengisa.
Ingcali yeemveliso zabathengi uDavid Garfield uxelele Ijenali yeWall Street ukuba ezi ntengiso zabucala zibonakala ngokukodwa kubathengi bewaka leminyaka abanokunyaniseka okuncinci kwegama. Kuba zibiza iivenkile zedola imali encinci, zihlala zixabiso liphantsi kakhulu kuneemveliso zegama.
Kwaye, ngokwe Ithamsanqa , I-Dollar Jikelele ayithengisi ngaphezulu kweemveliso ezili-10,000 kwiivenkile zayo. IWalmart inokugcina amatyeli alishumi elo nani. Ngokuthengisa ukhetho olunqunyelwe lwe Iimpawu zesizwe ezithandwayo , Iivenkile zedola zinoluhlu oluncinci kakhulu lokugcina umkhondo kwaye zinokwandisa indawo yazo encinci.
Amaxabiso asezantsi ahlala elingana ngobukhulu obuncinci kwiivenkile zedola
UFrederic J. Brown / Getty Izithombe Ngaba uziva umxholo apha kunye neevenkile zedola ngokubhekisele ekugcineni izinto ezincinci? Ewe, loo nto iya kuthi ibangele ukuba ibe ngamaxabiso aphantsi kakhulu, kuphela ngamaxabiso e-buck ongena ekutyeni nawo. Ukuba ufuna ibhotile yesayizi yejumbo yesosi yesosi emva koko yibethe Iklabhu kaSam Nangona kunjalo, ukuba ibhotile ye-ounce ye-10 iyakwenza, ivenkile yakho yasekhaya ikugubungele.
Iivenkile zeedola ezinje ngeDola Jikelele ayinakho ukunika iintlobo ezahlukeneyo zemveliso, kodwa ubukhulu becala zincinci kunezo unokufumana kwivenkile enkulu. Kweminye, ezi zinokubonakala ngathi ziyinxalenye 'yesayizi yokuhamba', kodwa iivenkile zilandela kuphela abathengi abanokufikelela ngalo mzuzu (nge Ithamsanqa ).
Xa kuthelekiswa nobungakanani beemveliso umthengi anokuzifumana kwivenkile yokutya okanye kwiWalmart, ixabiso ledola alisoloko liguqulela kwisivumelwano esihle. Umzekelo, ukuthenga ibhokisi ye-4.5-ounce yevenkile yeediliya zeedola zeedola ezili-1 ngama-52 eepesenti kubiza kakhulu kunokuthenga ibhokisi ye-ounce engama-72 yeediliya zeedola ezili-10.50 kwivenkile enkulu yebhokisi (nge UMgcini ). Okufanayo kuhlala kuyinyani kokunye ukutya okufana nobisi, umgubo kunye neetshiphusi.
Iivenkile zeedola zisika ukuthengisa okukhethekileyo kwiivenkile ezinkulu
UJustin Sullivan / Getty Izithombe Iivenkile zeedola zisenokungabi nazo iindawo zokupaka ezixineneyo kunye neevenkile ezinkulu xa kuthelekiswa neebhokisi ezinkulu, kodwa zinamandla amakhulu. Iidola ngokubanzi kunye nezinye iivenkile zedola zikhula ngesantya esikhawulezileyo kwaye ngenxa yoku, zihlala zirhwebesha izivumelwano ezilungileyo kakhulu ezivela kwiimveliso zesizwe.
Ngoku ka Ithamsanqa , Iimpawu ezifana Coke kwaye uHershey akazange asebenzise ukuhlawula kakhulu icandelo levenkile yedola, kodwa ngokukhula okukhulu kweebhokisi ezincinci, iimveliso zesizwe ngoku zikulungele ukudlala ibhola. Oku kuthetha ukuba baya kubonelela ngeedola kwiivenkile zeemveliso ezinobungakanani obuncinci kunye nemiboniso ekumgangatho ophezulu yokuthengisa eyayikhe yabathengisi abaphezulu kuphela.
'I-Dollar Jikelele inamandla okuthenga,' umnini-grocery UDoug Nech uthe . 'Akukho khuphiswano lukhulu kwinqanaba levenkile ethengisa izinto ezininzi ngenxa yoko kunzima kwaye kuncinci wena, uhlawula ixabiso eliphezulu lempahla nokuba kukwiindleko zokuhambisa okanye ukuthenga ivolumu okanye naliphi na inani lezinto.'
Ngenxa yalawo mandla okuthenga, iivenkile zedola zinokuqinisekisa iimveliso ezinje Isobho likaCampbell ukwenza itoti yenkuku enokuthengwa ngexabiso eliphantsi, kwaye ezinye iivenkile azinakukhuphisana.
giada ekhaya uqhawulo mtshato
Ixabiso eliphantsi alithethi ukuba libi kwiivenkile zedola
UJustin Sullivan / Getty Izithombe Umntu unokucinga ukuba ukuba zonke izinto ezithengiswa kwibhaskithi yakho zii- $ 1 nganye okanye zimbalwa nje, ukuba azilunganga. Ewe, kwezinye iimeko, ewe ukutya kwivenkile yedola kunokuba kubi kakhulu. Emva kwayo yonke loo nto, kukho isizathu sokuba uphononongo lokutya lwe-dollar 1 ribeye steak ibizwa inyama 'Irabha kunye ne-bland njenge-tofu eqinile. Ngamanye amaxesha ufumana nje into oyihlawulayo.
Nangona kunjalo, kukhuselekile ukucinga ukuba i-canbus ye-chicken ye-noodle isobho iya kungcamla ngokufanayo nokuba uyayithenga kwiDola Jikelele okanye eKroger.
Kuyacaca ukuba kunokwenzeka ukuba wenze ukutya okuqinisekileyo kweveki yokutya okuthengwe kwivenkile yedola kwaye ungazifumani uhlala ufikelela kwiPepto-Bismol. IYunivesithi yeSpoon Umbhali u-Amanda Olivero wenze kanye oko kwaye emva kokuchitha i-35 yeedola, uxele ukuba ukuphela kweveki 'ukonwabele konke ukutya' kwaye uziva 'esempilweni kwaye enamandla.'
Ngelixa ezinye iivenkile zedola ziya kuba nokukhetha okungcono kokutya kunabanye, iDollar General yenzile bhengeza izicwangciso ukwandisa imveliso yayo entsha ukuya kwiivenkile zayo ezingama-450 ngo-2019.
