Facebook Ukuba ungumthengi wegama lebhola, unokuqala ukubona into eyahlukileyo kancinci kwiishelufa zevenkile kwiinyanga ezimbalwa ezizayo. Umhlaba O'Lakes, ibhotolo ethengisa kakhulu eMelika (nge Ukutya kunye newayini ), ithunyelwe upapasho ndaba zekhampani ngoFebruwari ebhengeza ukuyilwa ngokutsha kwephakheji yayo ukubhiyozela ikhulu leminyaka elizayo. Ngokuka-Mongameli we-Land O'Lakes kunye ne-CEO u-Beth Ford, 'Njengomhlaba u-O'Lakes ujonge kwiminyaka yethu ye-100, siye saqonda ukuba sifuna ukupakishwa okubonisa isiseko kunye nentliziyo yenkcubeko yethu yenkampani.'
Kulungile, konke kulungile kwaye kulungile, kwaye ukupakishwa okutsha ngokuqinisekileyo kunencasa, kugcina imithi eluhlaza kunye namanzi aluhlaza okwesibhakabhaka okukhumbuza ibhotolo yemveli yaseMinnesota. Yima, akukho nto ilahlekileyo? Okanye, umntu? Kutheni, ewe, i-Butter Maiden eyaziwayo, intombazana entle yaseMelika ngubani, IiTwin Cities Pioneer Press usazisa, uhamba ngegama likaMia. Okanye, uhambe ngegama, njengoko kubonakala ngathi akasekho. Ngelixa uMhlaba u-O'Lakes engazange ambulale esidlangalaleni ngaphandle kuka Mnu Peanut, bathi chu bamtyhalela ngaphandle kwebhokisi (asinathemba lokuba lelo chibi phambi kwakhe apho waguqa khona iminyaka engaka). Ke kutheni, ngaphandle kokubhiyozela isikhumbuzo, ngaba uMhlaba O'Lakes uthathe inyathelo eliphambili lokuhlengahlengisa? Ngelixa abo bathetha ngokudibeneyo benika isizathu esinye, amajelo eendaba abonakala ethanda enye inkcazo.
Imbali yeButter Maiden
Facebook Ngaphambi kokuba singene kwizizathu zokunyamalala kwakhe, nantsi into encinci engendlela uMia abekho ngayo, ngoncedo lwe IiTwin Cities Pioneer Press. Uqala ngo-1928, xa umzobi u-Arthur C. Hanson eza nomfanekiso owawufuna ukuvusa iMinnesota yasemaphandleni kuyo yonke ibhokisi yebhotolo: ichibi eliluhlaza okwesibhakabhaka, imithi yepayini eluhlaza, kunye nentombazana entle enyanzelekileyo, kuba 'isini siyathengisa' inyaniso yentengiso kwindalo iphela kuyo nayiphi na inkulungwane. Ukhethe ukubonisa umfazi waseMelika waseMelika enxibe ilokhwe yebucks eguqe ngamadolo ephethe ibhokisi yemveliso ebhengeziweyo.
Uyilo lwaphuculwa ngo-1939 kwaye kwakhona ngeminyaka yoo-1950, xa ngelo xesha umculi waseMinnesota Ojibwe uPatrick DesJarlait wayenesandla kulwakhiwo. Kwiminyaka yakutshanje, u-Land O'Lakes wakhetha ukusebenzisa kuphela inxenye yomfanekiso, ebonisa uMia ukusuka emagxeni ukuya phezulu owayenefuthe lokugxininisa into yokuba wayeguqe kwinto enokubonwa njengesiqhelo.
Isizathu sokuba umhlaba u-O'Lakes unike utshintsho lwempahla
I-Instagram Inkcazo esemthethweni enikezwe yiFord yayikukuba le nkampani yayifuna ukukhwaza amafama obisi avelisa iimveliso zawo. INew York Times ityhila ukuba i-Land O'Lakes yasekwa ngonyaka we-1921 liqela labalimi bezobisi baseMinnesota, kwaye isekhona, phantse iminyaka eli-100 kamva, umfelandawonye ophethwe ngumfama. Njengokuba uFord echazile kupapasho lwendaba, 'Njengomfelandawonye ophethwe ngumfama, siziva sinyanzelekile isidingo sokudibanisa abesilisa nabasetyhini abakhulisa ukutya kwethu nabo bakutyayo.'
Kwiminyaka yakutshanje, u-Land O'Lakes ukhuphe intengiso kunye nevidiyo yomculo eneenkwenkwezi zabalimi bokwenyani kubambiswano, kwaye izicwangciso zexesha elizayo zibandakanya ukuhombisa iibhokisi zebhotolo ezineefoto zabalimi bokwenyani be-Land O'Lakes, kakhulu ngendlela ethi Wheaties iibhokisi zibonisa ezo zeembaleki ezaziwayo. Olunye upakisho lunokubonisa nje umzekeliso wechibi kunye nemithi, kodwa amagama athi 'Ungumnini-Mlimi' aya kubonakala ngokucacileyo kwilebula nganye.
Kukho esinye isizathu sokuba umhlaba u-O'Lakes uve ngathi lixesha lotshintsho
Facebook Akukho mntu unayo inyama yenkomo kunye ne-Land O'Lakes yokuthambisa amafama obisi, ngakumbi xa ishishini labo lisimahla kwaye amaxabiso obisi zifikelela kumgangatho ophantsi. Abanye bathelekelela, nangona kunjalo, esona sizathu soMhlaba O'Lakes sotshintsho lokupakisha inokuba yayingumnqweno wokuzahlula kwisimboli ngoku esibonwa njengehlazo, siphelelwe lixesha, kwaye sinobuhlanga. Ngapha koko, uMmeli welizwe laseMntla Dakota uRuth Buffalo, D-Fargo, ilungu leMandan, iHidatsa kunye neArikara Nation, uxela ukuba iButter Maiden iboniswe njengezinto zesini, ke uphawu luphawu lokuziphatha gwenxa kunye nobuhlanga.
Utshintsho ekupakisheni luye lwafunyanwa kakuhle ngamalungu aseMelika yaseMelika. U-Kevin Allis, umphathi oyintloko we-National Congress yama-Indiya aseMelika, uxelele INew York Times ukuba 'ukulahla iisimboli ezindala ezifana neli [linyathelo] kwicala elilungileyo,' kwaye umbutho wakhe 'ukhuthaza [s] zonke iinkampani ezithengisa iimveliso ezibonisa imifanekiso yala Native' themed 'ukuba nayo ilandele.' Lieutenant Lieutenant Governor Peggy Flanagan, ummi Isizwe esimhlophe soMhlaba YeOjibwe, Ithunyelwe umbulelo wakhe kwenye yeenkampani zikarhulumente ezinkulu (nge Zippia Ndiyabulela ku-Land O'Lakes ngokwenza olu tshintsho lubalulekileyo kwaye luyafuneka. Abantu bomthonyama asingabo mascot okanye iilogo. Sisekhona kakhulu apha. '
Kuvakala ngathi uMhlaba u-O'Lakes wenze umnxeba ofanelekileyo, ekholisa amafama kunye nabantu baseMelika kunye naye nabani na oziva ukuba intengiso kufuneka itshintshe namaxesha.
