Ifoto nguJerritt Clark / Getty Izithombe Ngaba ungumlandeli weemveliso zeOdwalla? Ukuba kunjalo, kungcono uphume uye evenkileni kunye nesitokhwe ngoku, kuba ukubonelelwa okwangoku ezishelfini inokuba yeyokugqibela oya kuyibona ngeOdwalla. Le nkampani incinci yayimnandi ngaphambili-eyasekwa ngo-1980 ziimvumi ezintathu zejazz zaseSanta Cruz, ngokwe I-KSBW8 - yathengwa ngo-2001 ngu Inkampani yeCoca-Cola , kwaye le nkampani ngoku iyazilahla ngokuzolileyo ngokwalo mgca weejusi, ii-smoothies, kunye neeprotheyini.
Njengoko Ishishini leCNN Iingxelo, u-Odwalla uzakuyeka imveliso ekupheleni kukaJulayi. Isiteyitimenti esivela kuCola-Cola sicacisa ukuba le yayingeyonto ilula ukuba inkampani iyenze, isithi, '... ngaphandle kwayo yonke imizamo yokuxhasa imveliso eqhubekayo kunye nenkonzo yokuhanjiswa kweNkampani yeCoca-Cola ithathe isigqibo sokuyeka iOdwalla uphawu kunye neemveliso zalo. ' Bongeze, nangona kunjalo, ukuba le ntshukumo yayihambelana ngqo nobhubhane we-coronavirus.
Kutheni iCoca-Cola itsala iplagi eOdwalla
Ifoto nguJerritt Clark / Getty Izithombe Esona sizathu sokuba uOdwalla avalelwe phantsi sinento yokwenza nemali- ngakumbi, ayenzi ngokwaneleyo. Ukuthengiswa kwemveliso kule minyaka imbalwa idlulileyo kuye kwehla, mhlawumbi kungenxa yokuba, njengoko isithethi senkampani sixelele i-CNN yeShishini, abathengi abanolwazi ngempilo abanamdla kwi-smoothies kwezi ntsuku. Ukuthetha ngeRetail ikwaqinisekisile nokwehla kweemarike ze-smoothie ngenxa yezi ziselo zineswekile egqithisileyo. Ngelixa Odwalla Ndizamile ukuhambisana namaxesha, ndazisa 'i-Zero Sugar' i-smoothies kunye ne 'Smoobuchas' ezidibanisa i-smoothies kunye kombucha , UOdwalwalla akazange ahambise iinombolo zentengiso eziza kubenza imveliso ephambili yeCoca-Cola.
Nangona ubhubhane ungakhange ube negalelo ngokuthe ngqo ekwehleni kweOdwalla, isenokuba ikukhawulezisile ukumka kophawu. I-Coca-Cola, kunye nabanye abathengisi, isebenza ukunciphisa uluhlu lwayo lweminikelo ukuze kwandiswe inzuzo, inkuthazo efanayo enokubakho emva kukaMcDonald's kunye KUNYE Iimenyu ezisandul 'ukwehliswa, ngokunjalo. Njengoko i-Coke CEO u-James Quincey echaze kwinkomfa ebiza iinyanga ezimbalwa ezidlulileyo, 'Sijolise ekwandiseni ukusebenza kakuhle kwenkqubo ngokubeka ngokungenanceba ukubeka phambili kwiimveliso eziphambili kunye neemveliso eziphambili.' Ewe, kulungile, inkampani kufuneka yenze into ekufuneka iyenzile. Okwangoku, siqinisekile ukuba sizophoswa zezi Mango Tangos kunye neBlueberry Monsters kunye nazo zonke ezinye zeOdwalla I-combos engaqhelekanga kodwa efanelekileyo xa bemka baya kujoyina eso sihlwele Imveliso yamangcwaba eCoca-Cola .
