Imifanekiso kaGetty Nokuba ubamba i-snack ekhawulezileyo kwaye unotshintsho kwimoto yakho kuphela okanye ufuna ukondla iqela lonke lebhola ekhatywayo ephezulu, imenyu yedola inokuba ngumsindisi wobomi. Ayifikeleleki nje, kodwa ihlala inyango eshushu emnandi ngakumbi kunokuba ufuna ukuyamkela, kwaye iyanelisa umnqweno wokuzonwabisa okwenzeka ngamanye amaxesha - okanye rhoqo. Izinto zemenyu zihlala zilixabiso elifanelekileyo xa ungalambi kakhulu kodwa uyazi ukuba kufuneka ufumane into yokutya, kwaye xa usendleleni, ilungile.
Kubonakala ngathi iyakuba yimpumelelo, ilungele abathengi kwaye ilungele indawo yokutya okukhawulezayo, nayo. Ingena abantu emnyango, kwaye yile nto bayifunayo, akunjalo? Kodwa phantse ngokungakhethi ndawo yokutya okukhawulezayo eMelika, iimenyu zedola ziyanyamalala.
Ngoba? Ngokwenyani indibaniselwano enzima yezinto ezininzi, kwaye ezinye ziyamangalisa.
Amaxabiso enkomo kunye nokunyuka kwamaxabiso
Imifanekiso kaGetty Ngo-2013, uMcDonald wabhengeza (nge IAtlantic ) bebeza kuyisusa ngokupheleleyo iMenyu yeDola. Nokuba oko kwaphela kwaba nzima ngakumbi kunokuba kubonakala ngathi kukuqala nje, kwaye kwabonakala kunganyamalali kangako njengokuqalisa kwakhona.
Isiseko sengxaki yayiyimali. Ngoku ka QSR , UMcDonald's wakhupha imenyu yabo yeDola ngo-2003. Ukhuphiswano oluqhubekayo phakathi kokutya okukhawulezayo kwagcina amaxabiso asezantsi njengoko wonke umntu ecezela ipayi, kodwa ishumi leminyaka emva kokumiliselwa, loo maxabiso eDola yeMenyu aba yingxaki.
Kule minyaka idlulileyo, indleko zezithako bezisanda ngokunyuka. Amaxabiso ama-franchisees ahlawula izithako atshintshile, kodwa ngaba iMenyu yeDola? Oko kuhlala ixabiso eliphantsi, eliphantsi, kwaye yingxaki enkulu leyo.
Jonga nje iindleko zokuthenga inyama yenkomo. Ngokwe- ISiseko seDatha esSikweni Ixabiso lenkomo engaphekwanga lalingama 69 eepesenti ngaphezulu ngo-2013 kunokuba lalinjalo ngo-2002. Olu lonyuko olungaphezulu kweepesenti ezi-4 ngonyaka, kwaye njengoko unokucinga, umda wenzuzo kwizinto zemenyu ezinamaxabiso aphantsi awonelanga ngokwaneleyo kwimozulu olo hlobo lonyukayo.
Ityala leBurger King
Imifanekiso kaGetty Ngo-2009, i-ketchup yabetha ifeni xa UKumkani weBurger ii-franchisees zidibene kunye ukukhusela ixesha elide le-cheeseburger ye-99 yeepesenti. Isizathu sokucaphuka sasilula kakhulu: nganye kula ma cheeseburger yayibabiza malunga ne- $ 1.10 yokwenza.
uxabisa malini umfana fieri
Ngoku ka Ushishino ngaphakathi , ii-franchisees ekuqaleni bayala ukutyhala kwenkampani ukuthengisa ii-burger ezingabizi kakhulu, kwaye ungquzulwano ekugqibeleni lwakhokelela ekumangalelweni egameni lama-franchisees. U-Burger King uthe unelungelo lokunyanzela i-franchisees ukuba ithathe inxaxheba kunyuselo, ngelixa i-franchisees ithe ayilunganga kubo ukuzama ukubanyanzela ukuba bathengise imveliso ngelahleko. Ezinye iivenkile- njengefranchise yaseNew York City ephethwe nguElizabeth noLuan Sadik - besele zivaliwe kwixesha elidlulileyo kuba izinto ezinamaxabiso aphantsi bemba kude kakhulu kwinzuzo yabo. Iifranchisees zazisilwela ukuba zingaphinde zenzeke.
Ngo-2011, Reuters baxela ukuba inkampani kunye neefranchisees zabo bezinzile. Ukutshintshela ukulahla ityala, ii-franchisees zanikwa ulawulo ngakumbi kumaxabiso, ukukhushulwa, kwaye ekugqibeleni, kwiMenyu yeXabiso. Akukho mntu unokulindela nayiphi na indawo yokutyela ukuba ithengise imveliso yabo ngelahleko- ngakumbi xa behlawula imali yobukhosi kwinkampani yabo yabazali kuyo yonke i-burger ethengisiweyo.
Millennials abayithengi
Iindawo zokutyela ezikhawulezayo zibanjwa ngohlobo lweCatch-22. Kwelinye icala, kufuneka zitshiphu ngokwaneleyo ukubhenela kwisiseko sabathengi esikhangela isidlo esinexabiso eliphantsi, kodwa kwelinye icala, okona kutya kubiza kakhulu akuhambi kakuhle ngabantu bonke: iwaka leminyaka kunye Isizukulwana Z.
Ngokwe- I-BBC , Abantu abangaphantsi kweminyaka engama-40 abayikushiya nje amaxabiso emenyu yedola, kodwa ukutya okukhawulezayo ngokubanzi. Bazimisele ukuchitha imali eninzi kwisidlo sasemini-okoko befumana izithako ezizinzileyo, eziphezulu.
Ngokugqithisileyo, iwaka leminyaka Nditshilo ukuba batye kwiindawo ezikhawulezayo zokutya ezinje ngeMcDonald's, ukutya kuya kufuneka kube kumgangatho ophezulu, kunesondlo ngakumbi, kwaye kunikezelwe ngaphandle kwezithako ezenziweyo - into ekunzima ukuyiphumeza kwinto eyi- $ 1 ngaphandle kokulahlekelwa yimali eninzi. Izithako ezingcono zibiza imali eninzi, emva kwayo yonke loo nto.
Iimenyu bezisiya zixinene kakhulu
Imifanekiso kaGetty Abantu abafuni nje izinto ezintsha, bafuna usempilweni izithako nazo, kwaye ngokwe Forbes , Imixokelelwane yokutya okukhawulezayo iyaphendula.
Indlu yesonka esimhlophe yaseJapan
Ngo-2016, iiMcDonald's zazingajonganga nje iindleko zokwenza ishishini ngezi mfuno zintsha, kodwa iindleko ezaziza kugqithiselwa kubathengi bazo. Intetho yakudala yokuba uyifumene into oyihlawulayo iyinyani, kwaye kuba abathengi babencike ngakumbi kwiisaladi, ukusonga, kunye neenkozo ezipheleleyo- zonke zibiza kakhulu ukwenza-baqala kwimenyu ngamaxabiso aphezulu kakhulu kune- $ 1.
Kwaye oko, kukhokelela kwisenzo sokulinganisa. Ukongeza izinto zemenyu esempilweni kuthetha ukuphinda uvavanye yonke imenyu, kuba ngekhe ugcine ukongeza izinto kwimenyu ngaphandle kokulahla ezinye. Ibhalansi kwiShishini elincinci ilumkisa ngelithi elinye lamacandelo aphambili kuyo nayiphi na indawo yokutyela linemenyu enobungakanani obulawulwayo: iyayinciphisa inkunkuma, isiphithiphithi ekhitshini, kunye nokudideka kwabathengi. Kwaye, xa kuziwa ekugcineni imenyu elungeleleneyo esempilweni, izinto zokugqibela eziphezulu kwelinye icala, ucinga ukuba yeyiphi enye into emele isikwe? Izinto ezinamaxabiso aphantsi ezingazenzi mali.
Akunabantu abaninzi abayalela iMenyu yeDola njengoko ucinga
Imifanekiso kaGetty Ayithandeki into yokuba nayiphi na indawo yokutyela izakufuna ukugcina izinto abantu abaninzi abazifunayo, izinto ezenza ukuba ibe yimali eninzi, kunye nezinto ezihambisa abantu emnyango. Xa kufikwa kudumo, akukho baninzi abantu abayalela imenyu yeedola njengoko unokulindela.
Thatha iMcDonald's, umzekelo. Ngo-2013-xa babesajolise ekwenzeni iMenyu yeDola yabo ibe nkulu, ibadder, kwaye baphumelele ngakumbi IChicago Tribune ifunyenwe (nge Ushishino ngaphakathi ) ukuba isahlulo esothusayo seshishini labo size ngeyona ndawo ifikelelekayo kwimenyu yabo.
Kuphela phakathi kwe-13 kunye ne-15 leepesenti yentengiso yabo evela kwiMenyu yeDola, kwaye iphantsi ngokungakholelekiyo. Imalunga nokufanayo nakwamanye amatyathanga, nawo, kwaye abahlalutyi beshishini bathi abo bathengi bakwayinxalenye yesiseko sabathengi abangenakukwazi ukuphulukana naso. Emva kwayo yonke loo nto, iipesenti ezili-15 zentengiso azivakali ngathi zininzi, de ube uthetha ngokulahleka.
Abathengi bathi nangona banokuzithanda ezinye iivenkile zokutya kunye nokutya okungcono, uMcDonald uzigcine zibuyela ngexabiso. Ke ... banaziphi iindawo ezilungileyo zehlabathi?
Iimenyu zeedola zeedola zagqitywa endaweni yoko
Imifanekiso kaGetty Kwakungekho kude kube ngo-2017 apho uMcDonald wabhengeza ngokusesikweni ukuba baphume endaweni yemenyu yabo yeDola. Isibhengezo sadibana nazo zonke iintlobo zethemba, kunye Ushishino ngaphakathi esithi inethuba lokuba ibe 'zezona ndaba zikhawulezayo zokutya kwiminyaka.' Bathe kwangoko nge-2018, abathengi abanoluvo lohlahlo-lwabiwo mali bebeza kuphinda bakhethe ukuthengiselana, zonke izinto zexabiso zixabiso le- $ 1, i- $ 2, kunye ne- $ 3. Oku kubonakala ngathi kukuphumelela-iityathanga zisenokunikezela ngezinto ezimbalwa zemenyu kumaxabiso asezantsi, ngaphandle kokuya ezantsi baphele belahlekelwa.
Ukukhawuleza ukuya esiphelweni se-2018, nangona, kwaye Ushishino ngaphakathi wayengasachukumiseki. Imenyu enamacandelo ibingakhange ibe nampumelelo njengoko uMcDonald ebenethemba, kwaye babuyela kwibhodi yokuzoba ukuza nezinto ezinje ngeMix-n-Match deal, iindlela ezinokuthintela imigibe abayifumeneyo ngenkqubo yabo emxinwa .
Abahlalutyi bathi ayisiyiyo kuphela iMcDonald ejolise kwiminikelo yabo yeMenyu yeDola, kodwa inkqubo emiselweyo ikhuthaza uninzi lwabathengi abanoluvo - abo bajolise kubo kakhulu - ukukhetha ukutya kwexabiso eliphantsi endaweni yexabiso elinokukhethwa . Akuzange kuncede xa besusa eyona nto ibalulekileyo kwimenyu- i $ 3 yesidlo esimnandi- kwaye bashiya abathengi nabantwana bejonge kwenye indawo ukuze bafumane isithembiso.
Ngaba i-rachael ray inabantwana
I-Sonic kunye neWendy bayenza ngokwahlukileyo
Imifanekiso kaGetty Xa kuziwa kwixabiso, iWendy's kunye neSonic baneendlela ezimbini ezahlukeneyo zokwenza izinto.
Ngoku ka QSR I-Wendy's yayiyeyokuqala ukukhuthaza uluvo lwemenyu yedola, emva phayaa ngo-1989. Kodwa bayenza ngokwahluka kancinci, kwaye loo nto yabavumela ukuba batshintshe imozulu ngcono kancinci kuneMcDonald's neBurger King. Ngelixa la matyathanga mabini athatha izinto ezisekwe kwimenyu- njenge-cheeseburger ephindwe kabini- kwaye yehlisa ixabiso, uWendy wenza i-99-cent menu yabo ekuqaleni. Bavelise izinto abanokuzithengisa ngelo xabiso, kwaye baqinisekisa ukuba abathengi banokukhetha kwaye bakhethe uku-odola isidlo esipheleleyo kwimenyu yexabiso. Isebenzile. Namhlanje, abasenayo imenyu yeesenti ezingama-99, kodwa baneMenyu yeXabiso eligcwele izinto ezenzelwe ukuthengisa ngamaxabiso asezantsi kakhulu (athi, kwiindawo ezininzi, aphantsi kwe- $ 2).
Kwaye ngokwe Ijenali yeWall Street , Sonic yaphambuka kude kude kwimenyu yexabiso. Kwangelo xesha uMcDonald's wayelahla iMenyu yeDola, uSonic waye 'cebo ngakumbi' malunga nokugcina amaxabiso afikelelekayo ngelixa ephantsi ngokwaneleyo kwibhodi ukugcina abantu bebuya. Abahlalutyi babenamathandabuzo malunga nokugcina umdlalo weedola, kodwa uSonic waphindeka kabini xa kufikwa ekubeni kungabikho nemenyu yexabiso kwimisebenzi, bekhetha ukongeza izinto 'zepremiyamu' endaweni yoko.
Abalunganga ekufumaneni abathengi abatsha emnyango
Imifanekiso kaGetty Zimbini iintlobo zabathengi: ezo unayo, kunye naleyo uzama ukuyifumana. Oko kwathethi, kukho umbuzo obalulekileyo wokubuza indawo yokutyela ekufuneka ubuze: Ngaba ukuba nemenyu yexabiso okanye imenyu yeedola itsalela abathengi kude kumatyathanga angenjalo?
Kwi-2018, inkampani yophando yentengiso ye-NPD Group iqhube isifundo ukuzama ukufumanisa ukuba ingaba abathengi abatsha batsalelekile kwindawo ethile ngokunikezelwa kwabo kwimenyu yeedola, kwaye impendulo emfutshane yile: Hayi. Bafumanise ukuba ngelixa uninzi olukhulu abathengi abathenga into kwimenyu yexabiso bayithengile njengokongeza kwinto yemenyu yesiqhelo, akubangakho kunyuka kwamanani abathengi abatsha abanxulunyaniswe nokwenyusa imenyu yexabiso.
UWarren Solocheck, umongameli wecandelo labo lokutya, uthe (nge Tshintsha Itheyibhile ) ukuba sisiphumo esimangalisayo. Ngelixa kubonakala ngathi kusengqiqweni ukuba abantu banokuthambekela ngakumbi ekuzameni indawo entsha xa bekukho umngcipheko omncinci wemali, amanani awakhange abonakalise oko.
Inxulunyaniswa nengxaki yophawu
Imifanekiso kaGetty Imifanekiso yiyo yonke into, kwaye malunga ne-2017, uMcDonald's wayeqala ukufumana umfanekiso wabo ofikelelekayo wawungabenzeli nto kwilizwe eliguqukayo. Ngoku ka QSR , kukho into entle ethe ngqo entliziyweni yokuthengisa okusokolisayo kukaMcDonald: bayaziwa ngokutya okuncinci, okushushu ngexesha apho abantu bafuna okungakumbi, kwaye iMenyu yeDola ayizange incede.
Umhlalutyi weMotley Fool uJason Moser ukubeka ngale ndlela: '... Andazi nyani ukuba ikhona into anokuyenza uMcDonald's. Ndicinga ukuba ingxaki yabo yile, nokuba bayakwazi ukuphakamisa umdlalo wabo kwicala lomgangatho, ndicinga ukuba kukho ingxaki yophawu okwangoku. '
Ukuhlaziya umfanekiso wabo, abakwaMcDonald bacinga kwakhona ngezinto abazithandayo kunye notyalo-mali kubuchwephesha beselfowuni kunye noku-odola iivenkile. Bazama ukuzama ukuchitha umfanekiso wabo 'otshiphu' kancinane, kwaye oko kuthetha ukuvala umnyango kwimenyu yeDola.
Ngokufanayo, UJack kwiBhokisi Imenyu yexabiso lakutshanje ibikukungaphumeleli- kusenokwenzeka kuba isiseko sabathengi abasekiweyo asiyi apho ngexabiso, kodwa kumgangatho. Ngoku ka abahlalutyi Ukubonelela ngokutya okungabizi kakhulu kunokuba abathengi beqhelile kunokuba belwenzakalisile uphawu lwabo kunokuba bancede.
Ithiyori yokuba kutheni iimenyu zothethathethwano iseyinto
Imifanekiso kaGetty Ihlabathi lemenyu yedola lakhiwe koku: fumana abantu emnyango ngexabiso, ubarhwebeshe ukuba bathenge ngaphezulu, kwaye benze imali kunye nexesha elide, baphinde abathengi. Kodwa kubume bemihla obutshintshayo, akusasebenzi nje-kwaye kuyinyani nokuba ujonge kubathengi abaxabisa umgangatho ngobungakanani, okanye iidinala ezinengqondo. Yonke into iyatshintsha, kwaye kubandakanya iimenyu zedola.
NgokukaPatricia Smith weDyunivesithi yaseMichigan (nge I-BBC ), ekuphela kwendlela amamenyu edola anenzuzo ngayo kukuba xa bethengisa ezo zinto ngobuninzi bazo. Bajonge abathengi abaza kuyalela ukutya okupheleleyo kwibhodi yexabiso, emva koko babambe idessert eyi- $ 1 ekugqibeleni- kwaye banethemba lokuba abantu abambalwa abasemva kwabo benza njalo. Ngethuba nje oko kuqhubeka kwenzeka, amaxabiso amamenyu anokunamathela kwifom ethile okanye enye, awanakubonakala ngathi uqhele.
