UAlexi Rosenfeld / Getty Izithombe Yeyiphi into oyithandayo kwi Imenyu kaWendy ? Ngaba iSandwich yenkukhu eqholiweyo? Ifrosty? Okanye isass?
Iresiphi ye-taco bell yebhontshisi ye-burrito
Ixhalanga walibiza 'Wendy's Roast Heard Kujikeleze Ihlabathi.' NgoJanuwari ka-2017, ikhonkco lokutya okukhawulezileyo laduma ngaphezulu kweenkuku zalo xa liqhwaba umva Umsebenzisi we-Twitter Ngubani, njengoko uWendy etyholwa ngokudlala, 'wayelibele iifriji.' Yayiyingxelo enesibindi ngophawu kodwa abantu bayithanda indlela ehlekisa ngayo (kunye ne-sassy) yeWendy's persona.
Nkqu namajelo eendaba afana IWashington Post wabonisa isigqebelo emva kokutshiswa kabuhlungu kukaWendy, lonke elixa wayegxothwa yimascot oyintombazana entle emnandi onokucinga ngayo. Abalandeli babetsaliwe, kwaye ikhonkco ngoku linabalandeli abazizigidi ezi-3.8 xa kuthelekiswa nabalandeli bakaMcDonald abazizigidi ezi-3.7 kunye nabalandeli abayi-1.9 yezigidi zeBurger King. Akumangalisi Inkampani ekhawulezayo beka iWendy kwindawo yokuqala kuluhlu lwazo 'lweeNkampani ezininzi ezinobuchule' kwi2019, kwaye kutheni upapasho luthanda Kuphele ixesha thanda ukujikeleza ezona khwitshi zibalaseleyo. Umzekelo omkhulu woku kuxa uMcDonald ngempazamo wathumela umyalezo ngesibambi ndawo, ' ULWESIHLANU omnyama **** Kufuneka ikopi kunye nekhonkco ****, 'kunye noWendy Ndiyabulela nge: 'Xa ii-tweets zaphukile njengomatshini we-ice cream.'
Ke ivela phi yonke le sass? Ngubani obhala ezi tweets? Masityhile inyani emva kwenkomo ye-Twitter.
UWendy siseti yentengiso
Ifoto nguDan Kitwood / Getty Izithombe Yintoni eyenza iakhawunti kaWendy yeTwitter yahluke kangangokuba ayilandeli incwadi yokudlala yeklasikhi. Ngapha koko, uphawu luphawulwa ngokuseta ithoni yendlela iimveliso ezinxibelelana ngayo nabalandeli kwimidiya yoluntu namhlanje. Njengoko Ixhalanga Icacisa, ii-brand besele zilususile unyuselo kwaye baqala ukuthetha ngokuthe ngqo kubaxumi babo kodwa yayinguWendy owenza le ndlela ibe yindlela yobugcisa- kunye nentsholongwane kuloo nto- ngohlobo oluthile lomdlalo.
Umxholo weNtloko kaWendy kunye neGosa lokuThengisa ngelo xesha (utshintshe izihloko) U-Kurt Kane uxelele Forbes : 'Sifuna ukuthandwa kunye nokuzimela. Asifuni kubonwa ngathi sikhohlakele kwaye sikrwada. Kodwa sihamba kakuhle. ' Mhlawumbi olo lungelelwaniso lwenza ukuba iWendy's persona ibe lolunye uphawu lokulinganisa. Emva kwayo yonke loo nto, xa umsebenzisi we-Twitter ebuza uWendy ukuba amkhombe kuMcDonald's osondeleyo kwaye uWendy uphendula nje ngomfanekiso wenkunkuma, ungathini hayi hleka (nge Inqanaba )?
Ukongeza kwi-roast brand, iWendy's kanjalo Ndiqale 'zingaphi iimpendulo zempendulo yeX', iingxelo Ixhalanga . Ngo-Epreli ka-2017, Umsebenzisi we-Twitter ubuzile: 'Zingaphi iitweets zakho zonyaka zenkukhu zamahhala?' Kwaye uWendy usete ibha kwizigidi ezili-18. I-tweet ayikafikeleli kwisigidi se-18 okwangoku, kodwa emva kokuba iyeyona tweet ibhalwe ngokutsha, uWendy wamnika umntu unyaka wee-nuggets zasimahla, nge Ukucoca .
UWendy uqulunqe iholide yemidiya yoluntu
IWendy's / iTwitter Ukugcoba okuvela eWendy kuye kwathandwa ngokukhawuleza. Njengoko uphawu I-bio ye-Twitter ithi: 'Sithanda ii-tweets zethu ngendlela efanayo naleyo sithanda ukwenza iihamburger zethu: zibengcono kunokuba umntu elindele kumdibaniselwano wokutya okukhawulezayo.'
Umbhali uMarina Nazario wayishwankathela le nto IYunivesithi yeSpoon : 'Abathengi bayathanda ukunxibelelana neempawu kwimidiya yoluntu. Isenza sizive ngathi luvo lwethu okanye iingxaki zibalulekile. Ukusebenza kukaWendy kwimidiya yoluntu akuyonto intsha- ukosa, nangona kunjalo, yinto esingayibonanga okwangoku. Kwaye abantu babonakala beyithanda. '
Ke kuya kufuneka wenze ntoni xa unezikhwebu ezandleni zakho? Yenze iholide, ewe! UWendy uqalile ukubhiyozela italente yakhe yokubuya ne- # NationalRoastDay. Ngoku ka NAMHLANJE , ikhonkco laqulunqa iholide kwakamsinya nje emva kokuqalisa uhlobo lwebrand-roast-brand, kwaye ngelixa ingafani neWendy ayizukugcoba nabani na ezinye iintsuku ezingama-364 ngonyaka, #NationalRoastDay iyabavutha ngenene abasebenzisi be-Twitter kwaye ifumana onke amehlo kuWendy's. Ngapha koko, ezinye iimveliso zithanda ukungena kulonwabo kangangokuba zivolontiya ukuba zosiwe.
Uyonwabisa Ndijikeleze ii-tweets zikaWendy ezivela kwi-2021's #NationalRoastDay, ngoFebruwari 11. Nini IVelveeta ubuze ukuba wosiwe, kaWendy waphendula , 'Uqinisekiswa njani yiakhawunti xa ungakhange uqinisekiswe nangeshizi?' Kwaye ku Ukusasaza 's isicelo : 'Umbono omtsha wencasa: Musa.'
giada de laurentiis ngesondo
Ngubani osemva kweakhawunti kaWendy kaTwitter?
Ngempembelelo ebonakalayo kwintengiso yemidiya yoluntu kunye nee-tweets ezimnandi ezingenakukhunjulwa, owona mbuzo mkhulu ezingqondweni zabantu wakhawuleza waba: 'Ngubani oxhasa iakhawunti kaWendy kaTwitter?' Ukutshata kwakamsinya kwityala, echaza ukuba ngubani umphathi weendaba zentlalo kaWendy ngoJanuwari ka-2017.
Umbhali okrelekrele we-tweet yayingu-Amy Brown kwaye nangona kukho abantu abaninzi ngasemva kweakhawunti kaWendy kaTwitter (akukho mntu unokuba nguTwitter ngo-24/7!) UBrown wayeyi-whip-smart sass master ene-razor-sharp wit eyayiqala yonke imo yokosa kwaye ikhokelele iWendy kwindawo yayo kwiholo losasazo loluntu. Usekela-Mongameli we-brand ngelo xesha, u-Brandon Rhoten uxelele Ukutshata ukuba wayeqeshe uBrown 'emva kokumnyathela nge-Twitter,' ke ingcali eyingcali yeendaba kwezentlalo yahlolisiswa ngokupheleleyo.
Ithetha ukuthini i-mod pizza
UBrown usukile e-Wendy's, nakwi-2019 Inkampani ekhawulezayo Inqaku libonisa ukuba ukutya kwe-Twitter okwangoku kubhalwe liqela labasebenzi abahlanu abakrelekrele.
Iqela lika-Wendy le-Twitter livule nge-Reddit AMA
Iifoto zeBloomberg / i-Getty Ngaphandle kokunqongophala ngasemva kwemeko yeendawo ezinikezelwa ziimpapasho ezijolise kuthengiso ezinje Ukutshata , UWendy ugcina ukusebenza kwayo kwe-Twitter phantsi kwemisongelo eqinileyo. Kodwa ngo-Disemba ka-2017, uWendy wanikezela kubalandeli bakhe bekhala kwaye babuya umkhusane I-Reddit KODWA (Ndibuze kwanto). Njengoko unokuthelekelela, iimpendulo zeqela bezingumxube wezinto ezinzima kwaye, hayi, zazingalunganga.
Kumbuzo wokuba yintoni eyenze ukuba uWendy athathe utyikityo lwendlela ye-Twitter, uphawu lwaphendula lathi: 'Sele sinalo ithoni okwexeshana, kuthathe ixesha ukuba abantu bakuqwalasele.' Kwaye ukuba ukhe wazibuza ukuba ukhona umntu kwiqela okhe wangena engxakini ye-tweet enokuthi ihambe kakhulu, iqela lathi: 'Andiyithandi inkathazo yexesha elikhulu, kodwa ngokuqinisekileyo, sele' sithethile. ' Ekutyhilweni okunyanisekileyo, iqela likaWendy liphendule umbuzo malunga nokuba loluphi uhlobo lwemfundo olufunekayo kulomsebenzi: 'IiMasters kwiSikolo seMemeology akukho nto ingaphantsi.'
UWendy ukhuphe ialbham ye-rap eyotya kraca
Ngo-Matshi ka-2018, uWendy uthathe into ayithandayo yenkomo ye-intanethi kwihlabathi lomculo, ekhupha i-hip hop mixtape ebizwa ngokufanelekileyo, We Beefin '? . Ialbham yeengoma ezintlanu eziqalela kwiSpotify, iTunes, kunye noGoogle Play, ngokwe IChicago Tribune . Iingoma ezinje nge 'Twitter Finger,' 'Ukuyibamba,' 'Ukuphumla kwiGrisi,' 'Clownin,' kunye no '4 ngee- $ 4' bathatha kwaye baphakamisa ukutya okukhawulezayo kokutya okuthandwayo, kwaye benza njalo ngendlela , mhlawumbi ngokumangalisayo, ilungile ngokwasemculweni. Uyonwabisa Nditsho nokuba unokubeka i-mixtape kwaye abahlobo bakho ngekhe baqaphele ukuba yayiyintengiso yokuthengisa kwaye ingeyiyo irekhodi ye-hip hop esemgangathweni.
I-CNBC uxele ukuba umphathi we-Wendy u-Todd Penegor ubeke ingqwalaselo ye-mixtape kwinto yokuba ukutya kuka-Wendy kutsha kwaye akukaze kube ngumkhenkce.
'Inene ngokuthetha ngebali lethu lokutya, ukuba sisentsha, asikaze sifakwe emkhenkceni, kwaye sabiza abanye abakhuphisana nathi apha endleleni, kodwa sifuna ukuqinisekisa ukuba abantu bayakuqonda ukuba sisentsha kwaye eyahlukileyo kancinci, utshilo uPenegor (nge-CNBC).
Nangona kunjalo, abalandeli banokutsala ngakumbi kwinto yokuba eli cwecwe lalipakishwe kunye nohlobo lokosa uphawu olwenza ukuba iakhawunti kaWendy yeTwitter ibethe. Yimbalwa imigca ebamba ubuchwephesha beetweets zikaWendy ngcono kuneengoma ezijolise kuMcDonald's ukusuka 'ekuphumleni ngeGrisi' (nge Ubuchule ): 'Unenombolo 1? Esi siqhulo / Kutheni o 'umatshini we-ice cream usoloko wophuka?'
