I-Instagram Yintoni ethi qatha engqondweni yakho xa ucinga ngee-1990s? Uluhlu lwe-Intanethi luza kugijima kwimemori yakho: i-mullets kunye neqela lamakhwenkwe, i-Nintendo 64 vs Sony PlayStation, i-rollerblades kunye ne-Pauly Shore (nge UGoliyati ). Kubantu abaninzi abaye kwisikolo esiphakathi ngasekupheleni kweminyaka yama-90, inkcazo yeshumi leminyaka yaphuma kwitoti eluhlaza yeSurge, impendulo yeCrus-Cola yesitrasi kwiPepsiCo's Umbethe weNtaba . Xa imveliso yeCoke yayisaphuhlisweni, kwathiwa ibhekiswa kwi-ofisi 'MDK' yeNtaba yombulali weDew (nge I-Verge ). Ngaphandle kwalonto Coke Ulahlekelwe yimfazwe ene-caffeine, eluhlaza-isoda eqala ngePepsi. Ukunyuka kwaphuma kwimveliso ngo-2002, kwiminyaka emihlanu nje emva kokuqaliswa kwayo e-US (nge Impilo Yamadoda ). Okwangoku, ukusukela ngo-2018, intaba yombethe yayiqabele phezulu njengesona siselo sinxilisayo sesine elizweni (nge Isazisi seCaffeine ).
Kodwa ayisiyiyo apho ibali likaSurge liphela khona. Abo bafundi bamabanga aphakathi abavela kwi-1997 bakhula, kwaye baqala intshukumo. Ukuba ujongeka unzima ngokwaneleyo, usenokulufumana ulungiso lweSurge.
I-chick fil ingeniso yabaqhubi
Ukunyuka okwenziwe kwintengiso ye-Super Bowl kodwa kwafuneka kulungiswe ingxabano yophawu lokuqala
Youtube I-Coca-Cola yahamba nayo yonke kunye nokuqaliswa kwayo, ukuzisa abathengi kwi-soda entsha kwi ezorhwebo Isasazwe ngexesha leSuper Bowl XXXI ngoJanuwari 1997. Emva phaya, intengiso yemizuzwana engama-30 ngexesha lomdlalo omkhulu yaxabisa i-1.2 yezigidi zeedola (nge Imali yeCNN ). (Leyo yingxoxo xa kuthelekiswa neenkampani ezizizigidi ezi-5.6 zeedola ezihlawulwe kwimizuzwana engama-30 ngexesha le-Super Bowl LIV (nge Intatheli yaseHollywood I-Coca-Cola's Super Bowl echithe umva ngo-1997 yayiliqhezu elincinci le- $ 50 yezigidi zentengiso eyenzelwe ukuloba ulutsha kude neNtaba yeDew (nge ILos Angeles Times ).
Iphulo lesikhangiso phantse alizange lenzeke. Kwinyanga enye ngaphambi kwe-1997 Super Bowl, uBabson Bros, abenzi bezixhobo zobisi, wacela ijaji ukuba ivimbe nakuphi na ukuthengiswa kwemveliso entsha kaCoke kuba uBabson wayebambe uphawu lwentengiso yeSurge ukusukela nge1925. UBabson Bros. wasebenzisa igama elithi 'Surge' oomatshini abasenga ngokuzenzekelayo kwaye, ngelishwa yiCoke, ulwelo olucoca ngombala oluhlaza. 'Sithathe amanyathelo okuthintela nakuphi na ukubhideka kwindawo yentengiso, ngaloo ndlela sikhusela ukuthembeka, ukuthembeka kunye nokwahlula uphawu lwegama lethu,' utshilo uBabson Bros. xa ibhengeza isivumelwano esenziwe neCoke ukunqanda ungquzulwano enkundleni (nge Ijenali yeWall Street ). I-Coke kunye ne-Babson Bros. bagcina isixa sedola saloo nto kubo. Inkqubo ye- ILos Angeles Times , nakweyiphi na imeko, babonwabile nebali, belinika umxholo, 'Ngaba abenzi beSkirt banayo le ngxaki?'
Ukunyuka kwamatye, emva koko kwagqitywa
UJohn Sciulli / Getty Izithombe Iqale nge- $ 50 yezigidi kunye nephupha, kodwa ukumiliselwa kweSurge ekugqibeleni kwaba ngumdaka. Kwiminyaka emibini emva kokungeniswa kwayo, nangona kunjalo, kwaye kwakubonakala ngathi uCoke's 'Mountain Dew Killer' wayefaka amanxeba enyama ubuncinci kukhuphiswano lwayo olukhulu. Ngaphambi kokuba u-Surge avele ezishelfini, i-Mountain Dew yayineepesenti ezingama-80 zentengiso yesoda 'enesitrasi enzima, ekuphela kokhuphiswano lokwenene ngelo xesha yayinguCello odanisayo uMello Yello (nge INew York Times ). Kwiminyaka emibini kamva, INew York Times ihlaziye amanani ayo, isithi isabelo seNtaba seDew sincitshisiwe saya kuthi ga kwisibini kwisithathu.
Kodwa uCoke wayengonelisekanga. Kwakuloo nyaka, ngo-1999, inkampani yagqiba kwelokuba ivuselele umkhankaso wayo wentengiso ukuba ube yi-grunge encinci (amadoda amhlophe, asebenza kakhulu) nangaphezulu 'edolophini' (inkcubeko, amadoda anobuhlobo). I-Coke isachitha imali eninzi kwintengiso yokunyuka, malunga ne- $ 36 yezigidi ezichithwe kunyaka wesibini wesiselo esinxilisayo, kunye ne- $ 40 yezigidi ebekelwe bucala kwiphulo elitsha ngo-1999, INew York Times ixelwe.
Kodwa ke ngokujika kweminyaka eliwaka, imfazwe ye-caffeine yaphulukana nokuqina kwayo, ngokucacileyo ngenxa yokunqongophala komdla phakathi kwabathengi. Abathengisi baqala ukukhupha i-Surge ezishelfini zabo, kwaye i-Mountain Dew Killer yadibana nokubhubha kwayo ngo-2002 (nge IWashington Post ).
Abafaki babuya noSurge
Facebook Ukuthengisa kukaSurge akunakuphila ngokuvisisana negama lophawu, kodwa abalandeli besiselo bayithambisa ngesimo 'secult-classic' kwaye babongoza iCoca-Cola ukubuyisa uSurge (nge Uhambo lwe-Surge ). Ekuqaleni, impendulo kaCoke yayikukungenisa ngo-2005 kwakhona enye icaffeine ephezulu, iswekile eninzi iDew wannabe ebizwa ngokuba yiVault. I-Surge purists yayingonelisekanga, nangona kunjalo, yaza yenza enye indawo kwi-Coca-Cola emva kokuba inkampani iyekile ukwenza iVault ngo-2011. Kananjalo intshukumo yaphakamisa phantse i-4,000 yeedola ukuthenga indawo yebhilibhodi enesiqingatha semayile kwikomkhulu laseCoke e-Atlanta, Georgia. Ibhilibhodi yayijolise ngokukodwa kubaphathi beCoke: 'Coke endimthandayo' yayifundeka ngolu hlobo, 'Asinakuthenga iSURGE ke siyithengile le bhilibhodi endaweni yoko.' Kunyaka onesiqingatha kamva, kwi-2014, iSurge yabuya ngemfuno eyaziwayo. I-Coke ikhredithi yesiseko sabalandeli sikaSurge ngokubakholisa ukuba baphinde bavelise iSurge, IWashington Post ixelwe.
Ukukhutshwa okutsha kwakuthozame ngakumbi, kungekho mkhankaso wentengiso yeTV kunye nentengiso ye-Intanethi kuphela, ngeAmazon (nge I-CNET ). Kodwa yayiyimpumelelo. IAmazon iphinda ithengise ngaphandle kweedola zayo ezili-14, kunye nabalandeli be-nostalgic batyhalela ngaphezulu kwamava okungcamla iSurge kwakhona.
Namhlanje, uSurge ukwenye iivenkile kwaye ezinye iBurger Kings
Youtube Umntwana kwiminyaka engamashumi asithoba kunye no-YouTuber Yamkela Brittany wathuthwa ngexesha xa waqhekeza wavula itoti yakhe yokuqala yonyango kwisithuba seminyaka elishumi elinesihlanu. Uye wathi into eselwayo yayingumbala weNickelodeon slime. 'Ngokwenyani ndibubonile nje ubomi bam phambi kwamehlo am,' utshilo.
Namhlanje, IAmazon isathengisa Iipakethe ezili-12 zeetoni ezili-16 ze-Surge, kodwa zaphakamisa ixabiso ukusuka kwi-14 ukuya kwi-32.95 zamaRandi ngo-2014. Isoda ikwaqhutywa kwiivenkile eziluncedo kwiindawo ezimbalwa zelizwe, ngokophando olwenziwe kwiCoca-Cola's Imephu yokufumana imveliso kunye nolwazi olufunyenwe kwi-Surge Movement's Iphepha likaFacebook . Ukunyuka kunokufumaneka kwiindawo ezipholileyo kwiivenkile kuMazantsi eSouth, ukusuka eNew Orleans ukuya eFlorida, nakwiindawo ezithile zeNew England.
Eyona ndlela yokupheka ipitsa eqingqiweyo
Uninzi lwe-US lunokulungiswa kwe-Surge kwi-Burger King yendawo, ephethe i-Surge kwezi zinto zokuhambisa iziselo ezinxilisayo (nge D elish ). I-BK ngokucacileyo inikezela ubuncinci ezinye iincasa ezintathu ngaphandle kwe-lime-lime esemgangathweni: itsheri, ivanilla kunye nediliya (nge Ukuthenga okungxamisekileyo ).
Ukhokho waseNorway u-Urge Urge usafumaneka
Facebook I-Coca-Cola ayizange iqulunqe i-Surge ngaphandle komoya omncinci. Icandelo lale nkampani laseNorway lavelisa isiselo esifanayo esibizwa ngokuba yiUurge kunyaka nje omnye ngaphambilana, ngo-1996. Kubonakala ukuba abantu baseNorway bathatha isoda bhetele kunaseMelika. Ukukhuthaza kusekho eNorway kwaye kubonakala ngathi kuyathandwa. Oku kunokuba kungenxa yokuba abantu baseNorway akufuneki bakhusele amehlo abo kumbala oluhlaza weSurge, njenge Ukukhuthaza iNorway i-duller, iorenji ekhangeleka indalo ngakumbi.
Ilungu elikhokelayo le-Surge Movement lifanele ukuzama into ethile kwisitishi se-YouTube esingafumanekiyo ngokulula kubantu abaninzi: a icala ngecala lovavanyo lokungcamla Ukukhuthaza kunye nokunyuka. Taster uyithandile Khuthaza ngokwaneleyo. Ngelixa wayesithi 'Ukunyuka kunomdla njengoSurge,' wayecinga ukuba u-Urge wayefana ne-Surge-like, nge-Canada Dry Ginger Ale flavour. 'Ayizukuthatha indawo yeSurge, ngokwembono yam, utshilo. Kuye, uSurge 'yipesenti ezi-100 zesoda eyona nto ibalulekileyo kwezakha zachukumisa imilebe yomntu ebuthathaka.'
